Workshops explored key areas at the Boston conference in June 2009—including threat management, social media, social computing platforms and cloud computing.
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Workshops
 Threat and Vulnerability Management in the Enterprise 2.0 World #e2conf2 (Location: Burroughs)Enterprise 2.0 technologies and capabilities have allowed organizations to vastly improve their efficiency and effectiveness as well as their ability to realize value from their investments but have also introduced a new level of threat and risk into its information infrastructure. The introduction of social technologies and collaboration solutions, virtualization, voice over internet protocol (VOIP), social networking, encryption, identity and access management, advanced web capabilities, and other innovative technologies and capabilities have enhanced business effectiveness, but has also have expanded the threat and risk landscape that must be identified, understood, and managed. Enterprise 2.0 technologies include the traditional information security issues of confidentiality, integrity and authentication but it also add new and unique concerns including such as unauthorized and non-detected system access, data leakage, privacy, compliance challenges, and electronic social engineering. This session will provide you with a methodology for performing threat and vulnerability analyses against your Enterprise 2.0 information infrastructure as well as strategies for understanding and managing the threats and vulnerabilities which are enumerated through this analysis. This workshop will introduce the concepts of data asset enumeration, threat and vulnerability analysis, and vulnerability management as they relate to Enterprise 2.0 technologies and concepts and their associated information infrastructure. It will also provide insight into the information security concerns and risk mitigation solution concepts involved in effective risk management capabilities for these capabilities. Case studies of associated with information security in Enterprise 2.0 solutions will be utilized throughout the workshop and interactive threat and vulnerability analysis and vulnerability management activities will also be conducted. Course Outline Threat and Vulnerability Management for Enterprise 2.0 Solutions * Overview of Threat and Vulnerability Management * Asset Enumeration * Threat and Vulnerability Analysis Overview * OSI+ Threat Analysis Methodology * Vulnerability management * Risk mitigation strategies and countermeasure development Who Should Attend * Individuals who are deploying Enterprise 2.0 solutions within their organizations * Information technology professionals who would like to expand their knowledge of security concerns and threats associated with Enterprise 2.0 solutions * Individuals who have the responsibility to introduce and maintain threat and vulnerability management solutions within their organizations * Business executives who would like to understand the business impact of threats and vulnerabilities associated with Enterprise 2.0 solutions within their enterprise * Anyone would like to gain insight into the policies, processes, procedures, technologies, and concepts involved with threat and vulnerability management concepts and programs You Will Learn * How Information Security has transformed into Information Risk Management in the Enterprise 2.0 world * What is Threat and Vulnerability Management and how it benefits Enterprise 2.0 activities * Methods and Practices associated with Asset Identification and Classification * OSI+ Threat and Vulnerability Analysis Methodology * Vulnerability Management Concepts and Solutions Prerequisites * Familiarity with basic information security technologies, concepts, policies, procedures, and techniques. No security background or technical background required. Instructor - John Pironti, President, IP Architects, LLC
John P. Pironti is the President of IP Architects, LLC. He has designed and implemented enterprise wide electronic business solutions, information security programs, business resiliency, and threat and vulnerability management solutions for key customers in a range of industries, including financial services, government, hospitality, aerospace and information technology on a global scale. Mr. Pironti has a number of industry certifications including Certified in the Governance of Enterprise IT (CGEIT), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Information Systems Security Professional (CISSP), Information Systems Security Architecture Professional and (ISSAP) and a Information Systems Security Management Professional (ISSMP). He is also a published author and writer, and a frequent speaker on electronic business and security topics at domestic and international industry conferences. Implementing Enterprise 2.0: Exploring the Tools and Techniques of Emergent Change #e2conf1 (Location: Lewis)This workshop provides an in-depth overview of the state of Enterprise 2.0 from grassroots, emergent collaboration to large-scale social media strategy. Designed for beginners to the subject as well as experienced Enterprise 2.0 practitioners , this tutorial will provide an up-to-date introduction to the material as well as a detailed exploration of the major planks of the subject matter as it is circa-2009. Lessons learned from the last 3 years of Enterprise 2.0 will be presented including best practices, case studies, new techniques, the tool/vendor landscape, and much more in a highly informative and participatory environment. The workshop will also focus on how to create clear business outcomes with Enterprise 2.0 including specific methods for achieving better productivity gains, reduced workflow costs, better knowledge retention, and greater harnessing of human ingenuity and organization-wide innovation. Backed by the new research as well as reinforced findings, attendees will come away with a clear understanding of what Enterprise 2.0 is, where it is today, and how to apply it directly for better results in the workplace. To round-out the session, new areas and emerging techniques for Enterprise 2.0 will be examined including social aggregration, analytics, expertise location, prediction markets, reputation systems, and more. Whenever possible, new patterns and practices will be backed by cited material from existing and new case studies when they show proven efficacy. This session is intended to be a comprehensive overview of the Enterprise 2.0 space from current products to best practices. Who Should Attend * Individuals whose job responsibility involvesc ollaboration with other individuals, teams, and organizations * Executives and managers in business and IT with responsibility for designing, implementing, or operating Enterprise 2.0 systems within their organization * IT staffers and general line of business workers that are seeking to apply the latest social computing best practices directly to their daily work * CIOs and CTOs that are seeking to be more effective in applying IT to business solutions * Enterprise architects that wish to leverage their IT resources and support their internal customers more effectively * Business planners and strategists that are seeking to create more efficiency, innovation, and business-focused results in their organizations. You Will Learn * What the latest leading tools and platforms in the Enterprise 2.0 and social computing space are and their capabilities * Current and emerging best practices in Enterprise 2.0 and social computing * Innovative new techniques for applying social media and 2.0 era approaches in the workplace * Emerging new ideas and approaches for being successful with Enterprise 2.0 tools and practices Instructor - Dion Hinchcliffe, Founder and CTO, Editor in Chief of the Web 2.0 Journal, Hinchcliffe & Company
Dion Hinchcliffe is founder and chief technology officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks, and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also speaks and publishes about Web 2.0 and SOA on a regular basis. Dion is working on a book about Web 2.0 for Addison-Wesley and is currently editor-in-chief of the Web 2.0 Journal and AjaxWorld Magazine. | |
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Workshops
Redefine Customer Communication: A Framework for Social Media Success #e2conf5 (Location: Lewis) Sponsored by: Are you Ready to Redefine Customer Communication? Customer engagement is being revolutionized by new tools and methodologies in social media. Leading enterprises which embrace the adoption of social media are experiencing profound improvements in how they engage with customers, whether in marketing, product development, sales or customer service. Online consumer conversations offer companies the opportunity to realize increased customer satisfaction & loyalty, shortened sales & product development cycles, expanded markets, competitive insight & more. This half day workshop will discuss a framework for how social media can be adopted in business and the strategies that will help you to effectively connect with your customers in a direct and cost efficient way.  Course Outline * Explore key concepts & methodologies for monitoring online conversations & community related activity with relationship of how they relate to your business needs. * What are your business objectives for listening, engaging & supporting community? * Breakout sessions to explore strategies for internal, B2B, & B2C communities * Who should coordinate this effort? Definition of the emerging social media/community oriented role * A review of compelling case studies to support discussions with executive level & stakeholders * An overview of supporting resources Who Should Attend This workshop is intended for anyone interested in better serving their customers & improving their products to reflect consumers expressed needs & desires. This includes executive level & management from public relations, communications, marketing, product development and customer service. You Will Learn Join us in discussions of strategies that guide you with specific steps to identify online consumer conversations and how they will contribute to your business objectives. Instructor - Connie Bensen, Chief Community Officer, Techrigy SM2
Connie Bensen is a key voice amongst Community Managers. Her blog is recognized as a leading resource for those involved in community building. She is Chief Community Officer at Techrigy, Inc. She also provides mentorship & contributes to best practices in community management. Connie is a 2009 Fellow with the Society for New Communications Research. Her focus is on social media monitoring, analytics & best practices. Connie blogs at ConnieBensen.com, MarketingTwo.com, & blog.Techrigy.com. She has previously worked with a number of companies including Network Solutions and ACD Systems. Prior to joining ACD Systems, Connie spent 9 years on the brick and mortar side of community building - public library administration, marketing & PR. Reality 2.0: Getting Started With Enterprise Social Networking #e2conf4 (Location: Burroughs)Social networking promises to address an array challenges and opportunities within the enterprise such as bridging generational shifts in the workforce, facilitating collaboration and community building, and supporting strategic talent initiatives. Despite these potential benefits, a number of organizations moving forward with enterprise social networking projects experience a noticeable level of uncertainty. The road to success is complex. Project teams need to overcome the perception that social tools and applications are not a critical investment. Common issues proponents of social networking face include: establishing the business case, acquiring funding, determining metrics, developing governance policies, and addressing security concerns. In addition, strategists need to anticipate how best to handle cultural issues and adoption barriers that will emerge over the course of social networking projects. In the fall of 2008, Burton Group conducted a series of in-depth interviews with 65 business and IT personnel representing 21 organizations to gain greater insight on enterprise social networking. These unguided discussions captured a variety of real-life stories, emerging best practices and common barriers confronting social networking project teams. Indeed, analysis of the study data reveals a repeating pattern of 15 critical issues organizations will likely encounter as the move forward with their internal social networking initiatives. This workshop provides an interactive forum for people to learn more about what other organizations are doing - their challenges - their successes - as well as their pain-points. Q&A time will be set aside after each module. The workshop will end with a general summation, updates on market trends, and address any remaining audience concerns. Who Should Attend * Business and IT staff whose job responsibility involves the following: innovation, talent management, collaboration, knowledge management, or community-building * Corporate communications and HR staff involved in employee engagement strategies, learning, and strategic talent initiatives * Social networking project teams who wish to learn more about business and cultural barriers, employee profiles, expertise location, community seeding tactics, and adoption tactics * Business or IT executives and managers with responsibility for creating, sponsoring, or implementing social networking initiatives * Strategists who would like to expand their knowledge of social networking trends You Will Learn * What are the critical issues confronting social networking project teams, and how organizations are responding to those challenges and opportunities * How project teams are dealing with the business case for enterprise social networking, including concerns over ROI and metrics * What cultural issues do social networking projects tend to surface, and how did organizations in the study address legal, HR, compliance and security considerations * What difficulties project teams will likely encounter as they try to convince employees to adopt social networking platforms (e.g., profiles), and what adoption tactics were used to jumpstart participation (e.g., expertise location, communities). * How interviewees felt their IT organizations were handling with the topic of social networking, along with high-level impressions from participants regarding their experiences with different tools (e.g., IBM Lotus Connections, Jive Software, and Microsoft Office SharePoint Server) Instructor - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta is a Principal Analyst at Burton Group. His research agenda focuses on strategies and technologies related to collaboration and social networking. Mr. Gotta has been in the IT industry since 1980. He has over 13 years experience as an industry analyst advising global organizations on best practices related to informal learning, teaming and community-building initiatives and has published hundreds of articles on collaboration and social computing trends. He is a recognized subject-matter expert and a frequent speaker at industry events. Mike is also an avid blogger (http://mikeg.typepad.com). As a trusted authority for Fortune 500 and Global 2000 organizations, Burton Group provides research and advisory services that enable organizations to make smarter IT architecture and infrastructure decisions. | |
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Workshops
Cloud Computing: A Real World Guide #e2conf3 (Location: Harbor Ballroom III)This course separates the reality from the hype with expert-led talks and panel discussions around enterprise adoption of cloud computing. Set your cloud strategy by immersing yourself in this comprehensive, full-day program: Presentation 1: The State Of Clouds At its simplest, cloud computing simply means on-demand IT. So why is it so complex? In the last year, cloudwashing has become rampant, with hundreds of companies painting themselves with the cloud brush to become a part of this burgeoning market. Let's take a step back, and look at the state of clouds from an enterprise's point of view. Clouds are an important tool in the IT toolbox -- but how you'll use them depends a great deal on what problem you're trying to solve. This session provides a backdrop for the rest of the day, offering a straightforward model for thinking about clouds in terms of how enterprises can adopt them. Borrowing from real-world examples across big industry, government, and startups, you'll learn where clouds are today and how to separate clouds from hot air. Speaker: Alistair Croll, Principal Analyst, Bitcurrent Presentation 2: Infrastructure Clouds: Wrangling Virtual Equipment One class of cloud computing offers on-demand capacity in a form enterprises understand: Virtual machines. You still have to wrestle with individual computers, but you get complete control without the upfront capital. Of course, managing those virtual machines comes with its own set of headaches: Server sprawl, remote management, security, and more. Learn what it's really like to move your infrastructure to an on-demand platform. Speaker: Alistair Croll, Principal Analyst, Bitcurrent Presentation 3: Service clouds: Coding in a form The other class of cloud lets you paste your code into a cloud, and relax. It's worry-free -- until you realize you may be locked into that provider and unable to leave. With your fates tied to theirs, you may have to live with the cloud providers' decisions about performance, partnerships, and architecture. This session will look at the benefits and pitfalls of service-oriented clouds that dynamically adapt to your needs, but may not give you the freedom you need. Speaker: Alistair Croll, Principal Analyst, Bitcurrent Panel 1: Real World Cloud Adoption Hear from four cloud adopters who've embraced the cloud -- and have the scars to prove it. Learn what works for enterprises and startups, for governments and private companies. This panel of IT decision makers talks about what drew them to cloud computing, and the mistakes they made. Panel 2: Selecting Cloud Providers If you're moving towards cloud computing, what's your shortlist? What questions should you ask? What answers should you demand? Join this panel of analysts and cloud computing experts as we build a selection criteria live, arming you with the facts you need to pick a cloud solution that's right for you. Panel 3: Cloud Roadmaps This panel of leading cloud providers talks about the changes we'll see in the next year. From new technologies to shifts in pricing to the arrival of industry giants, you'll see what's on the minds of the people running today's cloud platforms. Instructor - Alistair Croll, Co-author, "Complete Web Monitoring" and Principal Analyst, Bitcurrent
Alistair is a senior analyst at research firm Bitcurrent, covering emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop and Web2Expo, and writes for a variety of online publications including GigaOm. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall. Speaker - Alex Barnett, Group Manager, Intuit Partner Platform and IDN, Intuit
Speaker - Bobby John, Co-Founder and CTO, Brainpark
As Brainpark's CTO, Bobby brings over 14 years of outstanding leadership in business. Bobby tasted success at an early age, founding Personus Inc. (Caught in The Web), a highly capitalized boutique software development firm while still studying at university. He led Personus Inc. to its eventual acquisition. Bobby went on to become CTO of Trade Settlement, Wall Street's premier loan syndication processing software. The platform, which surpassed $2 trillion in national value of CDS transactions in 2006, is used by more than 1,000 traders at the world's largest financial institutions. Internationally recognized for his achievements, Bobby has received numerous accolades including Canada's ?Entrepreneur of the Year Award' as well as Canada's ?Top 40 Leaders under the Age of 40 Award'. Bobby John is keenly focused on deliverables and has a passion for building technology that helps people connect with ideas. Bobby holds a Bachelor of Science and Engineering from the University of Toronto. His greatest joy is derived from time spent with his family. Bobby currently resides in Atlanta, GA with his wife and three children. Speaker - Bryan Bogensberger, VP Marketing, Joyent
frastructure and cloud computing company that serves billions of page views and traffics hundreds of millions of emails per month. Joyent is dedicated to the singular mission that developers should be able to start at a small scale and flex to a global scale with minimal friction. Joyent is among the world's largest OpenSolaris installations and while supporting all unix-based languages and data stores, Joyent's products have included the first production support of Ruby on Rails, inclusion of the ZFS file system, and Joyent's DTrace-enabled Ruby ships on MacOS X Leopard and soon on OpenSolaris. Jason is a systems scientist with BS and MS degrees from UCLA, and a PhD from UCSD, and is an expert in scalable architectures. He has applied his knowledge and experience from the Web to Games to Computational Chemistry, Proteomics and Cancer biology. Speaker - Chet Kapoor, CEO, Sonoa Systems
Chet Kapoor is the CEO of Sonoa Systems, a company that provides analytics, management and governance solutions for APIs, feeds, and cloud services. Kapoor has spent 20 years in leadership positions in innovative software and hardware companies including VP of Content Management and Search Products at IBM and VP/GM for the Integration Group of BEA Systems. In addition, he was CEO of Gluecode, an open source application server company that IBM acquired. Kapoor also served as a Vice President at webMethods and held various positions at NeXT. He publishes a blog with his thoughts on technology at www.edgeofthecloud.com. Speaker - Chris Collins, General Manager, Enterprise, Linden Lab/Second Life
Speaker - Dave Menninger, Vice President of Marketing, Vertica Systems
Speaker - Geir Magnusson, Consulting Architect, Platform, Gilt
Speaker - Jake Sorofman, Vice President, rPath
Jake is a seasoned software executive with a strong product strategy and communications background. Previously, he was SVP of marketing and business development for JustSystems, the largest ISV in Japan and a leader in XML technologies. Before that, Jake was VP of product marketing with Mercury Interactive (now part of HP Software), where he was responsible for the Systinet product line. He joined Mercury though Mercury's $105 million acquisition of Systinet Corporation. Before Mercury, Jake led marketing for two WebSphere products at IBM Software Group, which he joined through the acquisition of Venetica. Prior to Venetica, Jake was director of product marketing with Documentum, Inc. (now part of EMC), which he joined through the acquisition of eRoom Technology. Jake has a BA in english and political science from University of New Hampshire and an MBA from the McCallum Graduate School of Business at Bentley College, where he was an American Marketing Association George Hay Brown Scholar. Speaker - James Duncan, Director, Platform Strategy, Joyent
James is a veteran of many startups - some successful, some not. Having seen the successful acquired, and IPO'd James brings perspective of how companies change, from small to large, and what a company needs to do at each stage of its growth. Most recently, James was one of two founders at Reasonably Smart, a Platform-as-a-Service company based in Montreal. Joyent's acquisition of Reasonably Smart's subsequent in January 2009 had James become our Director of Platform Strategy. Prior to Reasonably Smart, James spent 7 years at Fotango, finishing his time there as the CIO. Fotango, acquired by Canon in 2001, developed one of the world's first Platform-as-a-Service offerings. This expertise allows James to bring a deep knowledge of platforms, frameworks, and operations to Joyent and their customers. Speaker - Simon West, Chief Marketing Officer, Terremark
Simon West, Chief Marketing Officer for Terremark Worldwide, is responsible for global marketing and brand management for the company, including brand development, product marketing, lead generation and advertising programs. Mr. West has more than 14 years of experience in the managed services industry, including 10 years with Data Return, where he was responsible for marketing and corporate communications. Previous responsibilities included senior positions in technology development, corporate strategy and communications for Divine Inc. and Data Return, where he was part of the initial four-person start-up team and played an instrumental role in taking the company through initial business planning, product definition and process formalization, through the planning and execution of an Initial Public Offering to a successful sale of the business. Born in Norwich, England, Mr. West received his Bachelor of Arts in Communications from the University of Texas at Arlington. He lives in Miami with his wife and children. Speaker - Tony Lucas, CEO, XCalibre Communications Ltd
Tony Lucas is CEO of UK-based XCalibre Communications Ltd which he founded in 1997. Back in 2004 Tony decided that what the world really needed was a proper cloud computing infrastructure, so he and his team at XCalibre created FlexiScale. While Tony describes himself as an entrepreneurial evangelist who's more interested in doing something disruptive and exciting that helps business than in chasing money, he's actively engaged in the drive for interoperability between cloud providers to encourage wide adoption of cloud technology and the business and environmental benefits it can deliver. Speaker - Woody Rollins, CEO, Eucalyptus Systems, Inc
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