2010 Speaker List

Shared, socialized knowledge, in the hands of employees and partners, will forever change the way we do business. But simply buying tools won’t bring the transformation we want.

In this final session, the chairs of the Delivery Strategies track come together to discuss where enterprise application integration is going. We’ll look at emerging platforms, changes in mobility, and trends in internal and external connectivity to understand how IT tools are fundamentally changing companies. You’ll leave with a solid understanding of what businesses must do to ensure that technology initiatives deliver on the promises they make.

Microsoft’s release of SharePoint 2010 represents an across-the-board improvement in its effort to deliver social computing tools. However, organizations may have already invested in other social platforms for blogs, wikis, communities, and social networking. Should organizations revisit their decision to pass on Microsoft as an Enterprise 2.0 solution provider given the new release? What are the options moving forward for organizations using Jive, IBM, or other vendors? How do cloud/SaaS trends influence E2.0 decisions? What critical issues should strategists consider? This round-table panel of IT Industry Analysts will explore Microsoft’s latest release as well as the pro’s and con’s of social tools that extend, or provide an alternative solution to, SharePoint 2010.

Standalone collaboration environments and social networks have been the focal point in the market to date, but what is possible when you marry traditional enterprise software with newer enterprise 2.0 thinking? To start, you free people from the struggle to use enterprise systems and you help them find the right information for daily work. You put into their hands powerful, business-relevant content-including business processes, data, events and analytics -that combines structured data and unstructured data from social and online networks to bring together people, information and business methods in a cohesive online working environment. Marge Breya will discuss this “collaboration within business context” and demonstrate how it can move business forward.

With unabating buzz over Twitter and enterprise microblogging you'd think microsharing must be new. Tell that to the birds. Or a 3-year old bursting forward nonstop. What’s fresh is how deceptively simple tools connect people and ideas better, farther, wider, faster. Hear what's on the horizon from companies creating enterprise microblogging solutions and how people in organizations are using these tools as a smart unified messaging stream.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Managed service providers and video conferencing vendors are introducing new opportunities to deliver multiparty video conferencing across enterprise boundaries. During this session we'll look at the challenges and opportunities for extranet video conferencing including security, performance management, and network optimization.

The terms social media and community are often used interchangeably but they are not the same thing. One has a heavy emphasis on social content and the other is focused on building a tight network of relationships. So which approach is the most appropriate? It depends a lot of the type of relationships desired with the targeted constituent group. It also has a huge impact on operations -- tools, integration needs, policies, processes, and the management techniques employed. Come find out why this distinction matters and learn how three different types of companies are approaching the challenge of socializing their organizations.

We’re a long way from the days of centralized computing. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them.

This session will examine the dimensions along which any application can be measured—performance, affordability, customization, ease of use, security, and so on—and show you how to match your specific needs to various environments.

With adoption of E2.0, companies are learning surprising new ways of furthering the benefits gained, both monetarily and culturally. Enterprise 2.0 is transforming organizations as a platform for encouraging ideation, knowledge capture and socialization. Companies are becoming more intelligent. Serendipitous discovery of information is leading to increased innovation.

Let's take a look within three major enterprise 2.0 deployments, each implementing E2.0 strategies with different goals, and each achieving unexpected results that fundamentally changed how the organization fosters innovation. We'll explore tactics like crowd sourcing, social networks, intranets and user generated content as part of the larger enterprise 2.0 strategies. Most importantly, we'll see how the ROI is exponentially paying off through on-going innovation.

Cloud computing is poised to change the way we access technology— it is as game-changing as the commercialization of the Internet over a decade ago. What’s more, companies that adopt cloud computing become more competitive in the marketplace, gaining frictionless workflow and greater elasticity.

Collaboration is one of the first enterprise applications to make major strides in the cloud. The vendor landscape is filled with compelling and competitive platforms which CIOs are no longer able to ignore, although they must choose carefully. Selecting which partner makes most sense for their business requires a careful evaluation of all the implications that come with their partner choice. Evening in the Cloud 2010 provides an opportunity to engage in an open conversation around which collaboration vendor can best solve challenges and provide a more agility.

For more information click here.

Simply linking new applications to old data won’t transform the organization. The most important connections are those to outsiders—the customers, channels, and suppliers on which the business relies. But those audiences live elsewhere, and they’re not going to come to you easily. Often, you need to link to the places they interact and the platforms on which commerce happens.

With myriad social platforms and hundreds of online marketplaces from which to choose, however, the choices can be daunting. In this session, we’ll look at how to connect the enterprise to the rest of its business ecosystem, turning new tools into new ways of doing business.

Management and R&D teams are no longer the only participants in an organization’s innovation efforts. Social tools have made innovation a more open and transparent effort where customers and employees become active contributors. Principal Analyst Mike Gotta and Senior Consultant Alice Wang from Burton Group will profile how organizations have leveraged communities and social networking to improve innovation and ideation initiatives.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions.

Many companies have multiple E20 apps performing different tasks. This can lead to integration issues and an increasing time cost for individuals managing updates from various systems. This session will demonstrate how to join together systems to help individuals stay productive and give companies an integrated view of collective behaviour.

Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. Industry commentators quite properly tend to focus on the cultural and organizational aspects of social computing. Yet, technology choices can also have a major impact on business effectiveness at a time when many organizations are looking to extend departmental pilot projects to enterprise-wide programs -- only to discover that contemporary social computing offerings frequently struggle to scale in terms of performance and administration.

This fast-paced tutorial will share customer research from noted evaluation firm Real Story Group on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating social software vendors.

For detailed information on this tutorial, click here.

Help crown the “2010 Social Vendor Idol” in a fast-paced, entertaining set of competitive demos. Selected vendors will present 7-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! Winner to be announced before the Wednesday keynote.

Contestants:
Blue Kiwi
Cubetree
Newsgator
Socialtext
Traction Software

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM,Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Help crown the “2010 Social Vendor Idol” in a fast-paced, entertaining set of competitive demos. Selected vendors will present 7-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! Winner to be announced before the Wednesday keynote.

Contestants:
Blue Kiwi
Cubetree
Newsgator
Socialtext
Traction Software

Microsoft’s release of SharePoint 2010 represents an across-the-board improvement in its effort to deliver social computing tools. However, organizations may have already invested in other social platforms for blogs, wikis, communities, and social networking. Should organizations revisit their decision to pass on Microsoft as an Enterprise 2.0 solution provider given the new release? What are the options moving forward for organizations using Jive, IBM, or other vendors? How do cloud/SaaS trends influence E2.0 decisions? What critical issues should strategists consider? This round-table panel of IT Industry Analysts will explore Microsoft’s latest release as well as the pro’s and con’s of social tools that extend, or provide an alternative solution to, SharePoint 2010.

Search is about finding what you're looking for. Text analytics is the science of telling you what is there to be found. Search without text analytics is a process guided only by what you already know, great for finding things like directions or getting a phone number; but not very good for discovering new avenues of inquiry. Spend some time with Jeff where he will show you the power of search when married with text analytics technology, it will open your eyes to the blindness of search.

Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips.

That’s why Enterprise 2.0 delivery strategies must incorporate mobility. In this session, we’ll look at the various mobile platform choices that are a part of any deployment effort, and consider how the specific characteristics of each platform affect adoption, reliability, performance, security, and ease of use.

The world has changed. Technology development has accelerated, society and economic environments are disrupted. Our business environment has been, to put it lightly - more than challenging. As a result, the importance of collaboration within and beyond organizational boundaries has rapidly evolved into a strategic business imperative. Breaking down the walls between employees, customers, partners and suppliers is now considered a 'mission critical' initiative that you can't afford to ignore. Join Kevin Cavanaugh, Vice President of Messaging and Collaboration, as he describes this new social transformation of collaboration, including the pervasion of mobile devices, the Cloud phenomenon, and social media and the impact of the emigration of 'digital natives' into the enterprise space.

Lotus knows it's amazing how productivity soars when the walls come down.

It’s hard to pinpoint when the journey from Enterprise 1.0 to Enterprise 2.0 started inside Cisco, however over the last two years the pace of change has been accelerating and the transition in many areas has been dramatic. In this talk two of the IT Directors at the heart of that change will share their experiences. This talk will cover Cisco’s Enterprise 2.0 vision and the way their architecture has evolved to support that vision, it will also share some of the results seen so far and the important role that process and culture play alongside that of technology in enabling the business transformation. The journey is not yet complete of course and the talk will also give some clues as to the next steps Cisco is planning to take in a journey that they hope will soon take them beyond Enterprise 2.0.

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

With unabating buzz over Twitter and enterprise microblogging you'd think microsharing must be new. Tell that to the birds. Or a 3-year old bursting forward nonstop. What’s fresh is how deceptively simple tools connect people and ideas better, farther, wider, faster. Hear what's on the horizon from companies creating enterprise microblogging solutions and how people in organizations are using these tools as a smart unified messaging stream.

Are “collaboration,” “engagement” and “social” scary disruptive terms in your organizations? Focus your E2.0 bizcase on learning faster. Panelists will speak on their company's use of social media tools: social networks/OCs, internal microsharing, YouTube-like mediasharing, and crowdsourced content to speed knowledge transfer, provide necessary context, and assist people making quick decisions. See the latest research on how Enterprise 2.0 is dramatically more effective than any previous approach to ensuring people collaborate and learn. Hear how EMC, TELUS, and more are using curiosity as a competitive advantage. Learn what you can and should be doing now.

Policy formation, governance and risk management programs are a critical requirement as organizations assess implications to the enterprise (e.g., identity assurance, data loss, compliance, e-Discovery, security), arising from internal and external use of social networking and social media. This panel of social media and Enterprise 2.0 practitioners will discuss real-life approaches that address management concerns.

Description to come.

Today's interaction models with customers are largely transactive in nature and typically begin and end with an individual promotion and sale. Enterprise 2.0 concepts offer the ability to build longer term relationships that can outlast each transaction and keep customers engaged over longer periods of times. This session will feature customers that have made the successful transition from a transactive model to a customer network approach and the benefits they see in the form of tangible revenue, cost reduction and overall customer satisfaction.

Last year, at Enterprise 2.0, we took a look at the tools used to monitor social media platforms. The market has matured greatly since – and many new tools and techniques exist to help you understand more about your brand presence online.

This year, we're going to cover how measurement practices and tools are applied to every day social media campaigns. You will leave with a practical understanding of measurement concepts as they’re applied to digital strategies.

For detailed information on this workshop, click here.

In this introductory session, we'll look at the application deployment lifecycle. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them.

This session will examine the dimensions along which any application can be measured--performance, affordability, customization, ease of use, security, and so on--and show you how to match your specific needs to various environments.

Starting with a set of clearly defined business goals, we'll look at identifying the specific constraints of your business, selecting the right technology and platform, linking to existing systems, planning for rollout, tracking adoption, and validating the ROI.

Simply linking new applications to old data won’t transform the organization. The most important connections are those to outsiders—the customers, channels, and suppliers on which the business relies. But those audiences live elsewhere, and they’re not going to come to you easily. Often, you need to link to the places they interact and the platforms on which commerce happens.

With myriad social platforms and hundreds of online marketplaces from which to choose, however, the choices can be daunting. In this session, we’ll look at how to connect the enterprise to the rest of its business ecosystem, turning new tools into new ways of doing business.

Everyone wants open, transparent communication between a business and its stakeholders. But free-flowing data poses its own risks, and if you’re deploying new applications that will be used in novel ways, it’s easy to run afoul of legislation or become embroiled in privacy issues. What’s more, some of the biggest impediments to deploying new applications begin internally, with IT conservatives suppressing new initiatives.

This session will look at the politics of delivering new applications, from clearing internal roadblocks to ensuring that the tools you deploy mitigate risk and will be used responsibly and securely.

We’re a long way from the days of centralized computing. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them.

This session will examine the dimensions along which any application can be measured—performance, affordability, customization, ease of use, security, and so on—and show you how to match your specific needs to various environments.

Shared, socialized knowledge, in the hands of employees and partners, will forever change the way we do business. But simply buying tools won’t bring the transformation we want.

In this final session, the chairs of the Delivery Strategies track come together to discuss where enterprise application integration is going. We’ll look at emerging platforms, changes in mobility, and trends in internal and external connectivity to understand how IT tools are fundamentally changing companies. You’ll leave with a solid understanding of what businesses must do to ensure that technology initiatives deliver on the promises they make.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM,Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Cited as one of the best presentations at E2.0 SF, it was put in a very unfriendly time slot. This session will update the material and revisit the Dark Side for a larger, more international audience.

The potential of seamless contact with anyone anywhere at any time seems to promise improvements in productivity, most ROI calculations overlook the hidden costs to this ubiquitous access. A growing body of research is showing the already overly interrupt-driven, multi-tasking work environment can be detrimental to productivity and even the quality. Further, on-line access and collaboration is still less effective than in-person meetings. Finally, these technologies align better with some individuals’ personalities. This session will explain how to look into the psychology of the individual and the organization to anticipate where these misalignments lie and provide strategies for mitigating them.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Taking a somewhat unique approach, MITRE decided to deploy a "business networking" research platform on our DMZ to allow us to network and collaborate both within our enterprise and across sponsor and partner organizations. We are making enterprise customizations to an open source social networking platform (Elgg) to address security, information sharing policy, external user management strategies, organizational scaling, relationship management, and business functional requirements. We are also assessing the business value and new business models it affords.

Taking a somewhat unique approach, MITRE decided to deploy a "business networking" research platform on our DMZ to allow us to network and collaborate both within our enterprise and across sponsor and partner organizations. We are making enterprise customizations to an open source social networking platform (Elgg) to address security, information sharing policy, external user management strategies, organizational scaling, relationship management, and business functional requirements. We are also assessing the business value and new business models it affords.

Description to come.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

Simply linking new applications to old data won’t transform the organization. The most important connections are those to outsiders—the customers, channels, and suppliers on which the business relies. But those audiences live elsewhere, and they’re not going to come to you easily. Often, you need to link to the places they interact and the platforms on which commerce happens.

With myriad social platforms and hundreds of online marketplaces from which to choose, however, the choices can be daunting. In this session, we’ll look at how to connect the enterprise to the rest of its business ecosystem, turning new tools into new ways of doing business.

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

Traditional analytics approaches are effective at measuring performance after investments have been made and when it’s often too late to make adjustments. In contrast, open constructs
afforded by Enterprise 2.0 approaches are enabling business executives and HR managers to measure progress in more comprehensive and meaningful real time ways, with the agility to change course before it's too late.

This panel discussion of real world analytics users will cover what's easy and hard to measure and the opportunities enabled by Enterprise 2.0 to manage investment and measure the progress towards the organization's established business goals.

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

As a market leader in enterprise social software, a global $60B company with more than 90,000 people collaborating every day, and one of the world’s most email-addicted corporate cultures, Microsoft is in a unique position to learn what works—and what doesn’t—in transforming an organization. Here at Enterprise 2.0, we’ll share what we’ve learned with you. You’ll hear how to select the right business problems to solve with social approaches, how to gain stakeholder sponsorship and market your solutions effectively, and how to measure success—all illustrated with examples drawn from Microsoft’s own experiences, as well as those of our customers.

HR leaders today are grappling with creating and retaining a cohesive and collaborative culture across an increasingly global workforce. In addition, a quiet revolution has been taking place in the human resources world: powerful cloud technologies with 2.0 collaboration components baked in have made major inroads into the backbone of the enterprise infrastructure. Enterprise 2.0 concepts and technologies offer significant opportunities to help HR teams accelerate organizational performance in the context of aligning with strategic objectives. This session will feature customers that are embracing newer social and collaborative approaches brought about by Enterprise 2.0 concepts.

You've secured sponsorship for your E2.0 initiative. Now what? You know you need top management involvement to establish "formal" support. You've also heard you need groundswell support, too. But how do you get both? And what's the right mix of each to foster success? And how do you ensure that when you build the environment, your users will come?

Come learn how CSC got beyond the Field of Dreams with a robust adoption campaign for "C3: Connect. Communicate. Collaborate.", its global internal social business software initiative that collapsed time zone, distance and organizational barriers. We'll discuss our multi-tiered advocacy strategy that augmented our formal, global communication plan and provided the bottoms-up support that was fundamental to the viral, early adoption success of this industry-recognized global initiative.

Help crown the “2010 Social Vendor Idol” in a fast-paced, entertaining set of competitive demos. Selected vendors will present 7-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! Winner to be announced before the Wednesday keynote.

Contestants:
Blue Kiwi
Cubetree
Newsgator
Socialtext
Traction Software

This session will have representation from corporate and influencer community and will present a practitioners perspective to adopting social media for customer and employee engagement.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

Culture is a major component of KM. Lack of adequate culture and high barriers to adoption are the root cause of many KM failures. Enterprise 2.0 on the other hand promises to provide low barrier and organic approaches to knowledge capture, and embraces the open and transparent culture of Web 2.0. Is Enterprise 2.0 the salvation of KM or do cultural and adoption issues still loom? More importantly, is the functionality provided by these tools mature and robust enough to qualify as knowledge management, or only simple collaboration. This talk looks at the critical intersection of Enterprise 2.0 and KM, and asks the critical question – can E20 crack the KM culture and adoption barrier.

This presentation explores best practices in deploying E2.0 in an environment that mandates control and privacy. Great promises of Enterprise 2.0 are transparency and access. While this approach to openness is viewed predominately as positive and a way to promote increased collaboration and knowledge exchange, there are certain situations in which security and privacy must be a part of an Enterprise 2.0 platform. This is particularly the case in the European Union (EU) where social profiles and other content are subject to privacy laws and regulations. Based on discussions with members of The 2.0 Adoption Council, this report provides a real-word view of managing privacy, including scoping the issue, identifying and quantifying obstacles, lessons learned and best approaches, hopefully paving the way for other organizations that have been trepidatious about embracing E2.0 because of privacy issues.

With adoption of E2.0, companies are learning surprising new ways of furthering the benefits gained, both monetarily and culturally. Enterprise 2.0 is transforming organizations as a platform for encouraging ideation, knowledge capture and socialization. Companies are becoming more intelligent. Serendipitous discovery of information is leading to increased innovation.

Let's take a look within three major enterprise 2.0 deployments, each implementing E2.0 strategies with different goals, and each achieving unexpected results that fundamentally changed how the organization fosters innovation. We'll explore tactics like crowd sourcing, social networks, intranets and user generated content as part of the larger enterprise 2.0 strategies. Most importantly, we'll see how the ROI is exponentially paying off through on-going innovation.

Policy formation, governance and risk management programs are a critical requirement as organizations assess implications to the enterprise (e.g., identity assurance, data loss, compliance, e-Discovery, security), arising from internal and external use of social networking and social media. This panel of social media and Enterprise 2.0 practitioners will discuss real-life approaches that address management concerns.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Regardless of how useful an application might be, its success is as much a factor of anthropology and sociology as it is of features and cost. To maximize the chances of success within any application initiative, you need an adoption strategy. Should you roll out the tool company-wide, or create false scarcity by limiting deployment? Should you have an extensive testing cycle, or instead plan for frequent upgrades and invest in feedback tools?

Internet giants like Twitter, Facebook, Skype, Basecamp, and Gmail all succeeded where others had failed because of their unique adoption strategies. In this session we’ll examine successful application deployments—including those of some of the largest and most popular sites on the web—and see how to apply the lessons they learned to our own delivery strategy.

Help crown the “2010 Social Vendor Idol” in a fast-paced, entertaining set of competitive demos. Selected vendors will present 7-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! Winner to be announced before the Wednesday keynote.

Contestants:
Blue Kiwi
Cubetree
Newsgator
Socialtext
Traction Software

Everyone wants open, transparent communication between a business and its stakeholders. But free-flowing data poses its own risks, and if you’re deploying new applications that will be used in novel ways, it’s easy to run afoul of legislation or become embroiled in privacy issues. What’s more, some of the biggest impediments to deploying new applications begin internally, with IT conservatives suppressing new initiatives.

This session will look at the politics of delivering new applications, from clearing internal roadblocks to ensuring that the tools you deploy mitigate risk and will be used responsibly and securely.

Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips.

That’s why Enterprise 2.0 delivery strategies must incorporate mobility. In this session, we’ll look at the various mobile platform choices that are a part of any deployment effort, and consider how the specific characteristics of each platform affect adoption, reliability, performance, security, and ease of use.

With unabating buzz over Twitter and enterprise microblogging you'd think microsharing must be new. Tell that to the birds. Or a 3-year old bursting forward nonstop. What’s fresh is how deceptively simple tools connect people and ideas better, farther, wider, faster. Hear what's on the horizon from companies creating enterprise microblogging solutions and how people in organizations are using these tools as a smart unified messaging stream.

Policy formation, governance and risk management programs are a critical requirement as organizations assess implications to the enterprise (e.g., identity assurance, data loss, compliance, e-Discovery, security), arising from internal and external use of social networking and social media. This panel of social media and Enterprise 2.0 practitioners will discuss real-life approaches that address management concerns.

Vendors and customers are beginning to coalesce around a smattering of emerging standards to improve the interoperability of social and collaboration technologies behind the firewall. Key standards include Open Social and CMIS, but other work -- inspired in part by standards in the public social media realm -- is also underway in areas like activity streams. Join four experts as they explain what the standards offer, some practical use-cases, and the real extent of adoption today.

Management and R&D teams are no longer the only participants in an organization’s innovation efforts. Social tools have made innovation a more open and transparent effort where customers and employees become active contributors. Principal Analyst Mike Gotta and Senior Consultant Alice Wang from Burton Group will profile how organizations have leveraged communities and social networking to improve innovation and ideation initiatives.

Microsoft’s release of SharePoint 2010 represents an across-the-board improvement in its effort to deliver social computing tools. However, organizations may have already invested in other social platforms for blogs, wikis, communities, and social networking. Should organizations revisit their decision to pass on Microsoft as an Enterprise 2.0 solution provider given the new release? What are the options moving forward for organizations using Jive, IBM, or other vendors? How do cloud/SaaS trends influence E2.0 decisions? What critical issues should strategists consider? This round-table panel of IT Industry Analysts will explore Microsoft’s latest release as well as the pro’s and con’s of social tools that extend, or provide an alternative solution to, SharePoint 2010.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this track we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Today's interaction models with customers are largely transactive in nature and typically begin and end with an individual promotion and sale. Enterprise 2.0 concepts offer the ability to build longer term relationships that can outlast each transaction and keep customers engaged over longer periods of times. This session will feature customers that have made the successful transition from a transactive model to a customer network approach and the benefits they see in the form of tangible revenue, cost reduction and overall customer satisfaction.

Cisco has evolved its business from networking to human networking. Through compelling software solutions, we're establishing secure and meaningful connections between people, communities, and information, enriched by video, real time communications and enterprise-class social collaboration. This is Cisco's vision for The New Collaboration Experience. Please join Murali Sitaram, VP/GM of Cisco's Enterprise Collaboration Platform, and Jim Grubb, VP of Corporate Communications, as they discuss Cisco's approach to collaboration and how, with our new enterprise collaboration software offerings, Cisco is empowering "The Human Network @ Work".

Managed service providers and video conferencing vendors are introducing new opportunities to deliver multiparty video conferencing across enterprise boundaries. During this session we'll look at the challenges and opportunities for extranet video conferencing including security, performance management, and network optimization.

The terms social media and community are often used interchangeably but they are not the same thing. One has a heavy emphasis on social content and the other is focused on building a tight network of relationships. So which approach is the most appropriate? It depends a lot of the type of relationships desired with the targeted constituent group. It also has a huge impact on operations -- tools, integration needs, policies, processes, and the management techniques employed. Come find out why this distinction matters and learn how three different types of companies are approaching the challenge of socializing their organizations.

Vendors and customers are beginning to coalesce around a smattering of emerging standards to improve the interoperability of social and collaboration technologies behind the firewall. Key standards include Open Social and CMIS, but other work -- inspired in part by standards in the public social media realm -- is also underway in areas like activity streams. Join four experts as they explain what the standards offer, some practical use-cases, and the real extent of adoption today.

You have installed your Enterprise 2.0 solution. Now you’re wondering, “what’s next?”. Bevin answers that question by explaining what to include in your strategy to realize Enterprise 2.0’s business value as well as the uncommon approach taken by Penn State Outreach to transform their organization.

This workshop provides an in-depth overview of the state of Enterprise 2.0 from grassroots, emergent collaboration to large-scale social media strategy. Designed for beginners to the subject as well as experienced Enterprise 2.0 practitioners, this tutorial will provide an up-to-date introduction to the material as well as a detailed exploration of the major planks of the subject matter as it is circa-2009. Lessons learned from the last 3 years of Enterprise 2.0 will be presented including best practices, case studies, new techniques, the tool/vendor landscape, and much more in a highly informative and participatory environment.

For detailed information on this workshop, click here.

CIO surveys show that Enterprise 2.0 technologies are high on Enterprise IT priorities. However, a recent survey of CIOs by the 2.0 Adoption Council shows that over 80% of CIOs have not been able to establish an ROI for E2.0 technologies. This is reflected in the widely varying pricing models of most E2.0 vendors, ranging from $3 per user to 100's of thousands of dollars for enterprise licenses. Value based pricing for E2.0 software requires a clear ROI measure. Contrast that with existing spend on E1.0 technologies in the enterprise, where clear value is reflected in healthy IT budgets. However, many E2.0 vendors avoid the "ROI" topic. Why the dissonance? Moderator Dion Hinchcliffe (ZDnet's Enterprise Web 2.0 Blog) and panel submitter Jitendra Kavathekar CEO of Twiki, Inc, put together a power house panel to discuss this important topic.

Shared, socialized knowledge, in the hands of employees and partners, will forever change the way we do business. But simply buying tools won’t bring the transformation we want.

In this final session, the chairs of the Delivery Strategies track come together to discuss where enterprise application integration is going. We’ll look at emerging platforms, changes in mobility, and trends in internal and external connectivity to understand how IT tools are fundamentally changing companies. You’ll leave with a solid understanding of what businesses must do to ensure that technology initiatives deliver on the promises they make.

Telepresence systems have grown in popularity, but their high cost and large bandwidth requirements have kept them largely in the realm of the executive boardroom. However new HD systems are blurring the lines between telepresence, room-based system and desktop video conferencing. During this session we'll look at the role of telepresence, what it takes to deliver a high quality user experience, and what type of video conferencing approach makes sense where.

With unabating buzz over Twitter and enterprise microblogging you'd think microsharing must be new. Tell that to the birds. Or a 3-year old bursting forward nonstop. What’s fresh is how deceptively simple tools connect people and ideas better, farther, wider, faster. Hear what's on the horizon from companies creating enterprise microblogging solutions and how people in organizations are using these tools as a smart unified messaging stream.

CIO surveys show that Enterprise 2.0 technologies are high on Enterprise IT priorities. However, a recent survey of CIOs by the 2.0 Adoption Council shows that over 80% of CIOs have not been able to establish an ROI for E2.0 technologies. This is reflected in the widely varying pricing models of most E2.0 vendors, ranging from $3 per user to 100's of thousands of dollars for enterprise licenses. Value based pricing for E2.0 software requires a clear ROI measure. Contrast that with existing spend on E1.0 technologies in the enterprise, where clear value is reflected in healthy IT budgets. However, many E2.0 vendors avoid the "ROI" topic. Why the dissonance? Moderator Dion Hinchcliffe (ZDnet's Enterprise Web 2.0 Blog) and panel submitter Jitendra Kavathekar CEO of Twiki, Inc, put together a power house panel to discuss this important topic.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this track we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Traditional analytics approaches are effective at measuring performance after investments have been made and when it’s often too late to make adjustments. In contrast, open constructs
afforded by Enterprise 2.0 approaches are enabling business executives and HR managers to measure progress in more comprehensive and meaningful real time ways, with the agility to change course before it's too late.

This panel discussion of real world analytics users will cover what's easy and hard to measure and the opportunities enabled by Enterprise 2.0 to manage investment and measure the progress towards the organization's established business goals.

HR leaders today are grappling with creating and retaining a cohesive and collaborative culture across an increasingly global workforce. In addition, a quiet revolution has been taking place in the human resources world: powerful cloud technologies with 2.0 collaboration components baked in have made major inroads into the backbone of the enterprise infrastructure. Enterprise 2.0 concepts and technologies offer significant opportunities to help HR teams accelerate organizational performance in the context of aligning with strategic objectives. This session will feature customers that are embracing newer social and collaborative approaches brought about by Enterprise 2.0 concepts.

The promise of Enterprise 2.0, success stories and a constellation of technologies from tiny 2.0 point solutions right up to secure global platforms can all be hard to circumnavigate in order to identify where there is value pertinent for your specific business needs.
This session will help demystify, discuss common use cases and provide context to help you plan and focus your strategic and tactical thinking.

Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions.

With the addition of social media to the already increasing amount of Web content, companies are spending more resources trying to make sense of what is happening. In addition, the connections between formal, informal, structured and unstructured information are becoming more difficult to establish. It may only get worse with the advent of auto-generated content and other content "farms." In this session we will explore and discuss how the application of chaos theory to this issue can help break the silos of information and allow the emergence of meaningful awareness for better decision making. This new paradigm moves beyond Page Rank to reduce the impact of traditional SEO techniques that can elevate low quality content. We will look at how the visualization of connections between content related to a particular theme can reveal new relationships and help with the discovery and awareness of trends, both anticipated and unanticipated.

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This half-day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz, Marcia Kaufman, and Fern Halper, all authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

For detailed information on this workshop, click here.

With the addition of social media to the already increasing amount of Web content, companies are spending more resources trying to make sense of what is happening. In addition, the connections between formal, informal, structured and unstructured information are becoming more difficult to establish. It may only get worse with the advent of auto-generated content and other content "farms." In this session we will explore and discuss how the application of chaos theory to this issue can help break the silos of information and allow the emergence of meaningful awareness for better decision making. This new paradigm moves beyond Page Rank to reduce the impact of traditional SEO techniques that can elevate low quality content. We will look at how the visualization of connections between content related to a particular theme can reveal new relationships and help with the discovery and awareness of trends, both anticipated and unanticipated.

The terms social media and community are often used interchangeably but they are not the same thing. One has a heavy emphasis on social content and the other is focused on building a tight network of relationships. So which approach is the most appropriate? It depends a lot of the type of relationships desired with the targeted constituent group. It also has a huge impact on operations -- tools, integration needs, policies, processes, and the management techniques employed. Come find out why this distinction matters and learn how three different types of companies are approaching the challenge of socializing their organizations.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Are “collaboration,” “engagement” and “social” scary disruptive terms in your organizations? Focus your E2.0 bizcase on learning faster. Panelists will speak on their company's use of social media tools: social networks/OCs, internal microsharing, YouTube-like mediasharing, and crowdsourced content to speed knowledge transfer, provide necessary context, and assist people making quick decisions. See the latest research on how Enterprise 2.0 is dramatically more effective than any previous approach to ensuring people collaborate and learn. Hear how EMC, TELUS, and more are using curiosity as a competitive advantage. Learn what you can and should be doing now.

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This half-day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz, Marcia Kaufman, and Fern Halper, all authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

For detailed information on this workshop, click here.

CIO surveys show that Enterprise 2.0 technologies are high on Enterprise IT priorities. However, a recent survey of CIOs by the 2.0 Adoption Council shows that over 80% of CIOs have not been able to establish an ROI for E2.0 technologies. This is reflected in the widely varying pricing models of most E2.0 vendors, ranging from $3 per user to 100's of thousands of dollars for enterprise licenses. Value based pricing for E2.0 software requires a clear ROI measure. Contrast that with existing spend on E1.0 technologies in the enterprise, where clear value is reflected in healthy IT budgets. However, many E2.0 vendors avoid the "ROI" topic. Why the dissonance? Moderator Dion Hinchcliffe (ZDnet's Enterprise Web 2.0 Blog) and panel submitter Jitendra Kavathekar CEO of Twiki, Inc, put together a power house panel to discuss this important topic.

It is now 4 years into the Enterprise 2.0 movement, 7 years into Enterprise Wikis, and 20 years since the birth of HTML and the web.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Help crown the “2010 Social Vendor Idol” in a fast-paced, entertaining set of competitive demos. Selected vendors will present 7-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! Winner to be announced before the Wednesday keynote.

Contestants:
Blue Kiwi
Cubetree
Newsgator
Socialtext
Traction Software

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

Cloud computing is poised to change the way we access technology— it is as game-changing as the commercialization of the Internet over a decade ago. What’s more, companies that adopt cloud computing become more competitive in the marketplace, gaining frictionless workflow and greater elasticity.

Collaboration is one of the first enterprise applications to make major strides in the cloud. The vendor landscape is filled with compelling and competitive platforms which CIOs are no longer able to ignore, although they must choose carefully. Selecting which partner makes most sense for their business requires a careful evaluation of all the implications that come with their partner choice. Evening in the Cloud 2010 provides an opportunity to engage in an open conversation around which collaboration vendor can best solve challenges and provide a more agility.

For more information click here.

Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips.

That’s why Enterprise 2.0 delivery strategies must incorporate mobility. In this session, we’ll look at the various mobile platform choices that are a part of any deployment effort, and consider how the specific characteristics of each platform affect adoption, reliability, performance, security, and ease of use.

Enterprise 2.0 has turned into a cultural necessity. It is increasingly challenging to implement an E2.0 solution in the heavily regulated financial industry. At Vanguard we adhere to various federal laws, as well as our own internal auditing process to ensure we maintain the highest level of compliance and security.

Policy formation, governance and risk management programs are a critical requirement as organizations assess implications to the enterprise (e.g., identity assurance, data loss, compliance, e-Discovery, security), arising from internal and external use of social networking and social media. This panel of social media and Enterprise 2.0 practitioners will discuss real-life approaches that address management concerns.

CSC has had remarkable success with social business software through a strategic, award-winning initiative called C3 to "connect people to people, connect people to content, and connect people to communities." This global social collaboration platform enjoyed early success during its pilot phase collapsing time zones, distance and organizational barriers, reducing
business development time and driving revenue and innovation.

Join this keynote to hear CSC’s C3 executive business sponsor Lem Lasher give insight on why he chose to sponsor this program and how it aligned with CSC’s broader strategic collaboration and innovation initiatives required for fueling the company’s growth and competitive strategy. Finally, Lem will share his thoughts on successfully engaging executive sponsors and how to tailor your business case to the C-level.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this track we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Telepresence systems have grown in popularity, but their high cost and large bandwidth requirements have kept them largely in the realm of the executive boardroom. However new HD systems are blurring the lines between telepresence, room-based system and desktop video conferencing. During this session we'll look at the role of telepresence, what it takes to deliver a high quality user experience, and what type of video conferencing approach makes sense where.

Managed service providers and video conferencing vendors are introducing new opportunities to deliver multiparty video conferencing across enterprise boundaries. During this session we'll look at the challenges and opportunities for extranet video conferencing including security, performance management, and network optimization.

Microsoft’s release of SharePoint 2010 represents an across-the-board improvement in its effort to deliver social computing tools. However, organizations may have already invested in other social platforms for blogs, wikis, communities, and social networking. Should organizations revisit their decision to pass on Microsoft as an Enterprise 2.0 solution provider given the new release? What are the options moving forward for organizations using Jive, IBM, or other vendors? How do cloud/SaaS trends influence E2.0 decisions? What critical issues should strategists consider? This round-table panel of IT Industry Analysts will explore Microsoft’s latest release as well as the pro’s and con’s of social tools that extend, or provide an alternative solution to, SharePoint 2010.

Enterprise 2.0 has turned into a cultural necessity. It is increasingly challenging to implement an E2.0 solution in the heavily regulated financial industry. At Vanguard we adhere to various federal laws, as well as our own internal auditing process to ensure we maintain the highest level of compliance and security.

With unabating buzz over Twitter and enterprise microblogging you'd think microsharing must be new. Tell that to the birds. Or a 3-year old bursting forward nonstop. What’s fresh is how deceptively simple tools connect people and ideas better, farther, wider, faster. Hear what's on the horizon from companies creating enterprise microblogging solutions and how people in organizations are using these tools as a smart unified messaging stream.

The fact that so much of the Enterprise 2.0 industry still focuses on issues of adoption is disheartening. It indicates that many E20 implementations lack a business focus and an overall understanding of where specific pain points inside an organization actually exist. Enterprise 2.0 is dead in the water if it doesn't help a customer book a deal, accelerate a project, or collaborate more freely in real-time. Socialtext CEO Eugene Lee will discuss what areas both practitioners and vendors should focus on to achieve business value from Enterprise 2.0, moving both companies, and the industry that serves them, forward.

CIO surveys show that Enterprise 2.0 technologies are high on Enterprise IT priorities. However, a recent survey of CIOs by the 2.0 Adoption Council shows that over 80% of CIOs have not been able to establish an ROI for E2.0 technologies. This is reflected in the widely varying pricing models of most E2.0 vendors, ranging from $3 per user to 100's of thousands of dollars for enterprise licenses. Value based pricing for E2.0 software requires a clear ROI measure. Contrast that with existing spend on E1.0 technologies in the enterprise, where clear value is reflected in healthy IT budgets. However, many E2.0 vendors avoid the "ROI" topic. Why the dissonance? Moderator Dion Hinchcliffe (ZDnet's Enterprise Web 2.0 Blog) and panel submitter Jitendra Kavathekar CEO of Twiki, Inc, put together a power house panel to discuss this important topic.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM,Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Help crown the “2010 Social Vendor Idol” in a fast-paced, entertaining set of competitive demos. Selected vendors will present 7-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! Winner to be announced before the Wednesday keynote.

Contestants:
Blue Kiwi
Cubetree
Newsgator
Socialtext
Traction Software

We’re a long way from the days of centralized computing. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them.

This session will examine the dimensions along which any application can be measured—performance, affordability, customization, ease of use, security, and so on—and show you how to match your specific needs to various environments.

Vendors and customers are beginning to coalesce around a smattering of emerging standards to improve the interoperability of social and collaboration technologies behind the firewall. Key standards include Open Social and CMIS, but other work -- inspired in part by standards in the public social media realm -- is also underway in areas like activity streams. Join four experts as they explain what the standards offer, some practical use-cases, and the real extent of adoption today.

Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips.

That’s why Enterprise 2.0 delivery strategies must incorporate mobility. In this session, we’ll look at the various mobile platform choices that are a part of any deployment effort, and consider how the specific characteristics of each platform affect adoption, reliability, performance, security, and ease of use.

Shared, socialized knowledge, in the hands of employees and partners, will forever change the way we do business. But simply buying tools won’t bring the transformation we want.

In this final session, the chairs of the Delivery Strategies track come together to discuss where enterprise application integration is going. We’ll look at emerging platforms, changes in mobility, and trends in internal and external connectivity to understand how IT tools are fundamentally changing companies. You’ll leave with a solid understanding of what businesses must do to ensure that technology initiatives deliver on the promises they make.

Management and R&D teams are no longer the only participants in an organization’s innovation efforts. Social tools have made innovation a more open and transparent effort where customers and employees become active contributors. Principal Analyst Mike Gotta and Senior Consultant Alice Wang from Burton Group will profile how organizations have leveraged communities and social networking to improve innovation and ideation initiatives.

Cited as one of the best presentations at E2.0 SF, it was put in a very unfriendly time slot. This session will update the material and revisit the Dark Side for a larger, more international audience.

The potential of seamless contact with anyone anywhere at any time seems to promise improvements in productivity, most ROI calculations overlook the hidden costs to this ubiquitous access. A growing body of research is showing the already overly interrupt-driven, multi-tasking work environment can be detrimental to productivity and even the quality. Further, on-line access and collaboration is still less effective than in-person meetings. Finally, these technologies align better with some individuals’ personalities. This session will explain how to look into the psychology of the individual and the organization to anticipate where these misalignments lie and provide strategies for mitigating them.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this track we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Description to come.

This session will have representation from corporate and influencer community and will present a practitioners perspective to adopting social media for customer and employee engagement.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM,Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

The promise of Enterprise 2.0, success stories and a constellation of technologies from tiny 2.0 point solutions right up to secure global platforms can all be hard to circumnavigate in order to identify where there is value pertinent for your specific business needs.
This session will help demystify, discuss common use cases and provide context to help you plan and focus your strategic and tactical thinking.

Traditional analytics approaches are effective at measuring performance after investments have been made and when it’s often too late to make adjustments. In contrast, open constructs
afforded by Enterprise 2.0 approaches are enabling business executives and HR managers to measure progress in more comprehensive and meaningful real time ways, with the agility to change course before it's too late.

This panel discussion of real world analytics users will cover what's easy and hard to measure and the opportunities enabled by Enterprise 2.0 to manage investment and measure the progress towards the organization's established business goals.

HR leaders today are grappling with creating and retaining a cohesive and collaborative culture across an increasingly global workforce. In addition, a quiet revolution has been taking place in the human resources world: powerful cloud technologies with 2.0 collaboration components baked in have made major inroads into the backbone of the enterprise infrastructure. Enterprise 2.0 concepts and technologies offer significant opportunities to help HR teams accelerate organizational performance in the context of aligning with strategic objectives. This session will feature customers that are embracing newer social and collaborative approaches brought about by Enterprise 2.0 concepts.

The technologies, practices, and philosophies of Enterprise 2.0 continue to gain traction in corporate life, and some believe a tipping point has been reached. This talk will cover what’s happening, what’s working well, and what could be improved as we work to change how work gets done.

As organizations look to stay competitive in an increasingly volatile marketplace, technology can play a part in becoming more innovative and collaborative. But where and when should these tools be used, and how do you get real value out of them? Gentry Underwood, head of Knowledge Sharing at IDEO, will share examples, strategies, and lessons learned from the employment of technology to facilitate broad-scale innovation.

Who should lead social business strategy formulation? HR leaders focus on social networking. Marketing leaders focus on social media. IT focuses on the cross-functional flow of information. We argue that CIOs should lead the strategy formulation process to devise the enterprise social business strategy. This session explores the many questions and options around social business strategy leadership.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Cloud computing is poised to change the way we access technology— it is as game-changing as the commercialization of the Internet over a decade ago. What’s more, companies that adopt cloud computing become more competitive in the marketplace, gaining frictionless workflow and greater elasticity.

Collaboration is one of the first enterprise applications to make major strides in the cloud. The vendor landscape is filled with compelling and competitive platforms which CIOs are no longer able to ignore, although they must choose carefully. Selecting which partner makes most sense for their business requires a careful evaluation of all the implications that come with their partner choice. Evening in the Cloud 2010 provides an opportunity to engage in an open conversation around which collaboration vendor can best solve challenges and provide a more agility.

For more information click here.

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

Today's interaction models with customers are largely transactive in nature and typically begin and end with an individual promotion and sale. Enterprise 2.0 concepts offer the ability to build longer term relationships that can outlast each transaction and keep customers engaged over longer periods of times. This session will feature customers that have made the successful transition from a transactive model to a customer network approach and the benefits they see in the form of tangible revenue, cost reduction and overall customer satisfaction.

Regardless of how useful an application might be, its success is as much a factor of anthropology and sociology as it is of features and cost. To maximize the chances of success within any application initiative, you need an adoption strategy. Should you roll out the tool company-wide, or create false scarcity by limiting deployment? Should you have an extensive testing cycle, or instead plan for frequent upgrades and invest in feedback tools?

Internet giants like Twitter, Facebook, Skype, Basecamp, and Gmail all succeeded where others had failed because of their unique adoption strategies. In this session we’ll examine successful application deployments—including those of some of the largest and most popular sites on the web—and see how to apply the lessons they learned to our own delivery strategy.

Are “collaboration,” “engagement” and “social” scary disruptive terms in your organizations? Focus your E2.0 bizcase on learning faster. Panelists will speak on their company's use of social media tools: social networks/OCs, internal microsharing, YouTube-like mediasharing, and crowdsourced content to speed knowledge transfer, provide necessary context, and assist people making quick decisions. See the latest research on how Enterprise 2.0 is dramatically more effective than any previous approach to ensuring people collaborate and learn. Hear how EMC, TELUS, and more are using curiosity as a competitive advantage. Learn what you can and should be doing now.

Description to come.

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

Description to come.

It may come as no surprise that IBM has a long history with collaboration, and social computing, from text chat applications decades ago to enterprise collaboration tools of today. Enterprise 2.0 now reaching a new crescendo in IBM, in terms of deployment, and in the depth of thinking of how it is applied in the organization. If there is a Stage Zero—“How is this stuff any different than what my kid does with Facebook?”—Stage 1 is when people in the organization start recognizing: "We need our collaboration tools to integrate with our knowledge systems and enterprise databases." As the saying goes, the future is unevenly distributed, but I'd say we have cross the marker for Stage 1 with tens, and hundreds of thousands of users of many different collaboration tools. We are now a few years in our thinking process into Stage 2 —“The tools are great, but we need to ingrain enterprise 2.0 into our enterprise processes and operations." But, as you can imagine with 400,000 employees, 170 countries, thousands of complex products and services, such a transformation to the organization’s processes and operations is not an overnight phenomenon. We’re now trying to glimpse at a shining future of Stage 3: “How do we get people and organizational groups ready to work with fluid information and dynamic structures of the enterprise 2.0 future?”

In this session, we will talk about many of our practical experiences at IBM—the frustrations and the glory—as we have grown and evolved in our thinking on and attempts at implementing enterprise 2.0.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

The terms social media and community are often used interchangeably but they are not the same thing. One has a heavy emphasis on social content and the other is focused on building a tight network of relationships. So which approach is the most appropriate? It depends a lot of the type of relationships desired with the targeted constituent group. It also has a huge impact on operations -- tools, integration needs, policies, processes, and the management techniques employed. Come find out why this distinction matters and learn how three different types of companies are approaching the challenge of socializing their organizations.

Vendors and customers are beginning to coalesce around a smattering of emerging standards to improve the interoperability of social and collaboration technologies behind the firewall. Key standards include Open Social and CMIS, but other work -- inspired in part by standards in the public social media realm -- is also underway in areas like activity streams. Join four experts as they explain what the standards offer, some practical use-cases, and the real extent of adoption today.

Telepresence systems have grown in popularity, but their high cost and large bandwidth requirements have kept them largely in the realm of the executive boardroom. However new HD systems are blurring the lines between telepresence, room-based system and desktop video conferencing. During this session we'll look at the role of telepresence, what it takes to deliver a high quality user experience, and what type of video conferencing approach makes sense where.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

Traditional analytics approaches are effective at measuring performance after investments have been made and when it’s often too late to make adjustments. In contrast, open constructs
afforded by Enterprise 2.0 approaches are enabling business executives and HR managers to measure progress in more comprehensive and meaningful real time ways, with the agility to change course before it's too late.

This panel discussion of real world analytics users will cover what's easy and hard to measure and the opportunities enabled by Enterprise 2.0 to manage investment and measure the progress towards the organization's established business goals.

Today's interaction models with customers are largely transactive in nature and typically begin and end with an individual promotion and sale. Enterprise 2.0 concepts offer the ability to build longer term relationships that can outlast each transaction and keep customers engaged over longer periods of times. This session will feature customers that have made the successful transition from a transactive model to a customer network approach and the benefits they see in the form of tangible revenue, cost reduction and overall customer satisfaction.

Who should lead social business strategy formulation? HR leaders focus on social networking. Marketing leaders focus on social media. IT focuses on the cross-functional flow of information. We argue that CIOs should lead the strategy formulation process to devise the enterprise social business strategy. This session explores the many questions and options around social business strategy leadership.

With adoption of E2.0, companies are learning surprising new ways of furthering the benefits gained, both monetarily and culturally. Enterprise 2.0 is transforming organizations as a platform for encouraging ideation, knowledge capture and socialization. Companies are becoming more intelligent. Serendipitous discovery of information is leading to increased innovation.

Let's take a look within three major enterprise 2.0 deployments, each implementing E2.0 strategies with different goals, and each achieving unexpected results that fundamentally changed how the organization fosters innovation. We'll explore tactics like crowd sourcing, social networks, intranets and user generated content as part of the larger enterprise 2.0 strategies. Most importantly, we'll see how the ROI is exponentially paying off through on-going innovation.

The terms social media and community are often used interchangeably but they are not the same thing. One has a heavy emphasis on social content and the other is focused on building a tight network of relationships. So which approach is the most appropriate? It depends a lot of the type of relationships desired with the targeted constituent group. It also has a huge impact on operations -- tools, integration needs, policies, processes, and the management techniques employed. Come find out why this distinction matters and learn how three different types of companies are approaching the challenge of socializing their organizations.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Are “collaboration,” “engagement” and “social” scary disruptive terms in your organizations? Focus your E2.0 bizcase on learning faster. Panelists will speak on their company's use of social media tools: social networks/OCs, internal microsharing, YouTube-like mediasharing, and crowdsourced content to speed knowledge transfer, provide necessary context, and assist people making quick decisions. See the latest research on how Enterprise 2.0 is dramatically more effective than any previous approach to ensuring people collaborate and learn. Hear how EMC, TELUS, and more are using curiosity as a competitive advantage. Learn what you can and should be doing now.

Telepresence systems have grown in popularity, but their high cost and large bandwidth requirements have kept them largely in the realm of the executive boardroom. However new HD systems are blurring the lines between telepresence, room-based system and desktop video conferencing. During this session we'll look at the role of telepresence, what it takes to deliver a high quality user experience, and what type of video conferencing approach makes sense where.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Cloud computing is poised to change the way we access technology— it is as game-changing as the commercialization of the Internet over a decade ago. What’s more, companies that adopt cloud computing become more competitive in the marketplace, gaining frictionless workflow and greater elasticity.

Collaboration is one of the first enterprise applications to make major strides in the cloud. The vendor landscape is filled with compelling and competitive platforms which CIOs are no longer able to ignore, although they must choose carefully. Selecting which partner makes most sense for their business requires a careful evaluation of all the implications that come with their partner choice. Evening in the Cloud 2010 provides an opportunity to engage in an open conversation around which collaboration vendor can best solve challenges and provide a more agility.

For more information click here.

Last year, at Enterprise 2.0, we took a look at the tools used to monitor social media platforms. The market has matured greatly since – and many new tools and techniques exist to help you understand more about your brand presence online.

This year, we're going to cover how measurement practices and tools are applied to every day social media campaigns. You will leave with a practical understanding of measurement concepts as they’re applied to digital strategies.

For detailed information on this workshop, click here.

Regardless of how useful an application might be, its success is as much a factor of anthropology and sociology as it is of features and cost. To maximize the chances of success within any application initiative, you need an adoption strategy. Should you roll out the tool company-wide, or create false scarcity by limiting deployment? Should you have an extensive testing cycle, or instead plan for frequent upgrades and invest in feedback tools?

Internet giants like Twitter, Facebook, Skype, Basecamp, and Gmail all succeeded where others had failed because of their unique adoption strategies. In this session we’ll examine successful application deployments—including those of some of the largest and most popular sites on the web—and see how to apply the lessons they learned to our own delivery strategy.

This session will have representation from corporate and influencer community and will present a practitioners perspective to adopting social media for customer and employee engagement.

Today’s technology silos are preventing companies from distilling the information they need to better understand their customers, reduce risk, and discover opportunity. Attivio CTO Sid Probstein will discuss an advanced, yet simpler, approach to consolidating and exploring information from the multitude of sources that are overloading enterprises. While inheriting the best of search and delivering advanced analytics, this approach breaks down technical barriers that inhibit information flow enabling employees to find patterns and generate insight.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Enterprise 2.0 projects to date are largely departmental initiatives led by business leaders and technology strategists who voice frustration over legacy applications and IT’s slow response to initiate sweeping improvements. But many CIOs continue to cite concerns around security, privacy and a lack of enterprise-grade, interoperable solutions. While the stalemate continues, businesses are reaching a crisis point in information management and need workable solutions to keep pace with tools found in the fast-paced consumer web. Have we reached an impasse in business-wide adoption or are CIOs beginning to show signs of Enterprise 2.0 acceptance?

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

CIO surveys show that Enterprise 2.0 technologies are high on Enterprise IT priorities. However, a recent survey of CIOs by the 2.0 Adoption Council shows that over 80% of CIOs have not been able to establish an ROI for E2.0 technologies. This is reflected in the widely varying pricing models of most E2.0 vendors, ranging from $3 per user to 100's of thousands of dollars for enterprise licenses. Value based pricing for E2.0 software requires a clear ROI measure. Contrast that with existing spend on E1.0 technologies in the enterprise, where clear value is reflected in healthy IT budgets. However, many E2.0 vendors avoid the "ROI" topic. Why the dissonance? Moderator Dion Hinchcliffe (ZDnet's Enterprise Web 2.0 Blog) and panel submitter Jitendra Kavathekar CEO of Twiki, Inc, put together a power house panel to discuss this important topic.

This is the CAN’T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We’ll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we’ll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We’ll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

For detailed information on this workshop, click here.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Enterprise 2.0 projects to date are largely departmental initiatives led by business leaders and technology strategists who voice frustration over legacy applications and IT’s slow response to initiate sweeping improvements. But many CIOs continue to cite concerns around security, privacy and a lack of enterprise-grade, interoperable solutions. While the stalemate continues, businesses are reaching a crisis point in information management and need workable solutions to keep pace with tools found in the fast-paced consumer web. Have we reached an impasse in business-wide adoption or are CIOs beginning to show signs of Enterprise 2.0 acceptance?

This session will have representation from corporate and influencer community and will present a practitioners perspective to adopting social media for customer and employee engagement.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions.

You've secured sponsorship for your E2.0 initiative. Now what? You know you need top management involvement to establish "formal" support. You've also heard you need groundswell support, too. But how do you get both? And what's the right mix of each to foster success? And how do you ensure that when you build the environment, your users will come?

Come learn how CSC got beyond the Field of Dreams with a robust adoption campaign for "C3: Connect. Communicate. Collaborate.", its global internal social business software initiative that collapsed time zone, distance and organizational barriers. We'll discuss our multi-tiered advocacy strategy that augmented our formal, global communication plan and provided the bottoms-up support that was fundamental to the viral, early adoption success of this industry-recognized global initiative.

It’s hard to pinpoint when the journey from Enterprise 1.0 to Enterprise 2.0 started inside Cisco, however over the last two years the pace of change has been accelerating and the transition in many areas has been dramatic. In this talk two of the IT Directors at the heart of that change will share their experiences. This talk will cover Cisco’s Enterprise 2.0 vision and the way their architecture has evolved to support that vision, it will also share some of the results seen so far and the important role that process and culture play alongside that of technology in enabling the business transformation. The journey is not yet complete of course and the talk will also give some clues as to the next steps Cisco is planning to take in a journey that they hope will soon take them beyond Enterprise 2.0.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

It may come as no surprise that IBM has a long history with collaboration, and social computing, from text chat applications decades ago to enterprise collaboration tools of today. Enterprise 2.0 now reaching a new crescendo in IBM, in terms of deployment, and in the depth of thinking of how it is applied in the organization. If there is a Stage Zero—“How is this stuff any different than what my kid does with Facebook?”—Stage 1 is when people in the organization start recognizing: "We need our collaboration tools to integrate with our knowledge systems and enterprise databases." As the saying goes, the future is unevenly distributed, but I'd say we have cross the marker for Stage 1 with tens, and hundreds of thousands of users of many different collaboration tools. We are now a few years in our thinking process into Stage 2 —“The tools are great, but we need to ingrain enterprise 2.0 into our enterprise processes and operations." But, as you can imagine with 400,000 employees, 170 countries, thousands of complex products and services, such a transformation to the organization’s processes and operations is not an overnight phenomenon. We’re now trying to glimpse at a shining future of Stage 3: “How do we get people and organizational groups ready to work with fluid information and dynamic structures of the enterprise 2.0 future?”

In this session, we will talk about many of our practical experiences at IBM—the frustrations and the glory—as we have grown and evolved in our thinking on and attempts at implementing enterprise 2.0.

Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips.

That’s why Enterprise 2.0 delivery strategies must incorporate mobility. In this session, we’ll look at the various mobile platform choices that are a part of any deployment effort, and consider how the specific characteristics of each platform affect adoption, reliability, performance, security, and ease of use.

Managed service providers and video conferencing vendors are introducing new opportunities to deliver multiparty video conferencing across enterprise boundaries. During this session we'll look at the challenges and opportunities for extranet video conferencing including security, performance management, and network optimization.

Cisco has evolved its business from networking to human networking. Through compelling software solutions, we're establishing secure and meaningful connections between people, communities, and information, enriched by video, real time communications and enterprise-class social collaboration. This is Cisco's vision for The New Collaboration Experience. Please join Murali Sitaram, VP/GM of Cisco's Enterprise Collaboration Platform, and Jim Grubb, VP of Corporate Communications, as they discuss Cisco's approach to collaboration and how, with our new enterprise collaboration software offerings, Cisco is empowering "The Human Network @ Work".

Enterprise 2.0 projects to date are largely departmental initiatives led by business leaders and technology strategists who voice frustration over legacy applications and IT’s slow response to initiate sweeping improvements. But many CIOs continue to cite concerns around security, privacy and a lack of enterprise-grade, interoperable solutions. While the stalemate continues, businesses are reaching a crisis point in information management and need workable solutions to keep pace with tools found in the fast-paced consumer web. Have we reached an impasse in business-wide adoption or are CIOs beginning to show signs of Enterprise 2.0 acceptance?

Regardless of how useful an application might be, its success is as much a factor of anthropology and sociology as it is of features and cost. To maximize the chances of success within any application initiative, you need an adoption strategy. Should you roll out the tool company-wide, or create false scarcity by limiting deployment? Should you have an extensive testing cycle, or instead plan for frequent upgrades and invest in feedback tools?

Internet giants like Twitter, Facebook, Skype, Basecamp, and Gmail all succeeded where others had failed because of their unique adoption strategies. In this session we’ll examine successful application deployments—including those of some of the largest and most popular sites on the web—and see how to apply the lessons they learned to our own delivery strategy.

Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips.

That’s why Enterprise 2.0 delivery strategies must incorporate mobility. In this session, we’ll look at the various mobile platform choices that are a part of any deployment effort, and consider how the specific characteristics of each platform affect adoption, reliability, performance, security, and ease of use.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

The growing usage of social networks and the emergence of the real-time web are changing the way customers expect to interact with brands. Customers are looking for experiences that are online, social, available to them 24x7x365 and accessible online via their PC, phone, tablet, television, dvr, or other internet connected devices.

Brands want to answer that call and create experiences for customers that create deeper brand affinity and drive additional revenue. They want to do this in ways that are measurable and collect data that also drive deeper customer insight. Ideally, this would happen in a way that allowed an organization to gain insights on consumer activity across their brands.

This session explores ways that the cloud, social, mobile, data, and BI can converge in a way that helps organizations and digital agencies engage consumers at scale, gain insight, and do it at a reasonable cost. The session will also include discussions of real world customer implementations and readily accessible customer solutions like Microsoft TownHall.

With adoption of E2.0, companies are learning surprising new ways of furthering the benefits gained, both monetarily and culturally. Enterprise 2.0 is transforming organizations as a platform for encouraging ideation, knowledge capture and socialization. Companies are becoming more intelligent. Serendipitous discovery of information is leading to increased innovation.

Let's take a look within three major enterprise 2.0 deployments, each implementing E2.0 strategies with different goals, and each achieving unexpected results that fundamentally changed how the organization fosters innovation. We'll explore tactics like crowd sourcing, social networks, intranets and user generated content as part of the larger enterprise 2.0 strategies. Most importantly, we'll see how the ROI is exponentially paying off through on-going innovation.

As organizations look to stay competitive in an increasingly volatile marketplace, technology can play a part in becoming more innovative and collaborative. But where and when should these tools be used, and how do you get real value out of them? Gentry Underwood, head of Knowledge Sharing at IDEO, will share examples, strategies, and lessons learned from the employment of technology to facilitate broad-scale innovation.

If you’re a builder of Enterprise 2.0 software, you’ll definitely be interested in Launch Pad, a competition for E2.0 solutions providers. The Launch Pad is organized in typical 2.0 fashion: submissions are collected via tweets that use the #e2conf-lp hashtag with a deadline of April 19th. Judges select 8 quarter-finalists, who then upload 3-minute videos to YouTube. Finally, the whole world votes on these, and the four semifinalists present live at the conference. For more informaton, click here.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM,Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Policy formation, governance and risk management programs are a critical requirement as organizations assess implications to the enterprise (e.g., identity assurance, data loss, compliance, e-Discovery, security), arising from internal and external use of social networking and social media. This panel of social media and Enterprise 2.0 practitioners will discuss real-life approaches that address management concerns.

Management and R&D teams are no longer the only participants in an organization’s innovation efforts. Social tools have made innovation a more open and transparent effort where customers and employees become active contributors. Principal Analyst Mike Gotta and Senior Consultant Alice Wang from Burton Group will profile how organizations have leveraged communities and social networking to improve innovation and ideation initiatives.

We’re a long way from the days of centralized computing. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them.

This session will examine the dimensions along which any application can be measured—performance, affordability, customization, ease of use, security, and so on—and show you how to match your specific needs to various environments.

If you are using or considering Microsoft SharePoint as part of your social computing strategy, this is the session for you. At this second annual, wildly popular Microsoft customer and partner panel at E2.0, come listen to what SharePoint 2010 early adopters have to say about their experiences in leading their organizations to benefit from the new world of work. Featured customer speakers will include James Whitmoyer of Sony, one of the world's leading consumer technology companies and Dan Pontefract of TELUS, a leading Canadian telecom company. We'll also have Microsoft partners on hand who've been working with a range of customers. This hype free, moderated panel discussion is guaranteed to get into the good, bad, and ugly, and we'll allow ample time for open mike Q&A from the audience. And as always, we'll bring some our renowned fun giveaways to keep things lively.

Description to come.

Simply linking new applications to old data won’t transform the organization. The most important connections are those to outsiders—the customers, channels, and suppliers on which the business relies. But those audiences live elsewhere, and they’re not going to come to you easily. Often, you need to link to the places they interact and the platforms on which commerce happens.

With myriad social platforms and hundreds of online marketplaces from which to choose, however, the choices can be daunting. In this session, we’ll look at how to connect the enterprise to the rest of its business ecosystem, turning new tools into new ways of doing business.

Vendors and customers are beginning to coalesce around a smattering of emerging standards to improve the interoperability of social and collaboration technologies behind the firewall. Key standards include Open Social and CMIS, but other work -- inspired in part by standards in the public social media realm -- is also underway in areas like activity streams. Join four experts as they explain what the standards offer, some practical use-cases, and the real extent of adoption today.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For detailed information regarding this workshop, click here.

This session will have representation from corporate and influencer community and will present a practitioners perspective to adopting social media for customer and employee engagement.