Learn about the latest collaboration innovations in the Enterprise 2.0 Conference program and how to leverage these technologies to support a variety of critical functions—including HR, People & Performance, Sales, Customer Support and Product Development—to increase productivity, improve collaboration and drive revenue.
| Analytics and Metrics |
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How Do You Measure That?
Wednesday, June 22
It’s one of the toughest social business questions you hear: “how do you measure that?” This session will show you how to describe the progress and/or success of your social environment through different approaches to measuring social environments: activity analysis, social network analysis, interviews, focus groups, surveys, and ethnography. The advantages and weaknesses of each approach will be explained, as well as how population size, infrastructure capabilities, and the maturity of your community affect your analysis. Speaker - Rawn Shah, Business Transformation Consultant, IBM Rawn Shah is part of the industry-leading Social Software Adoption team in IBM where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He writes the Connected Business blog on Forbes.com. His book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects . Speaker - Hardik Dave, Senior Business Analyst, IBM Hardik Davé is a Senior Business Analyst in the IBM CIO organization focused on defining metrics and measurement approach for internal collaboration and enterprise 2.0 tools. His expertise in the factors and issues behind demographics, segmentation, and population data analysis helps the global organization understand the trends in social collaboration. |
People and Culture - Research and Analytics
Thursday, June 23
Business leaders seek best work from their people. But traditional processes and technology intended to drive a high performance culture are largely counterproductive. Meanwhile, the pace and complexity of work, along with the pressures to increase people performance are rising rapidly. How are performance management systems changing to accommodate this gap? What's still missing? What else should be considered in getting best work? Based on interviews and briefings from her current research reports, Amy Wilson will share a synthesized view of the emerging world of social performance and work. Speaker - Amy Wilson, Constellation Research Group, VP & Principal Analyst Amy Wilson is a software industry visionary with over 15 years of experience focused on the intersection of people, business, and technology. Amy is currently VP & Principal Analyst at Constellation Research Group and she is founder of Wilson Insight, an independent research and advisory firm. Prior to joining the Constellation team, Amy drove the product strategy for Oracle’s next generation Strategic HCM Fusion applications. Amy has a broad view of enterprise business needs due to her multi-disciplinary background that includes human resource management, financial management, and project management as well as her varied experience in product strategy, implementation consulting, and product development. Amy is especially skilled at identifying high impact technology investments based on drawing out clients' strategic business goals, crafting a vision for clients to follow, and providing pragmatic advice to make it a reality. Amy's a Cornell University graduate with a B.S. in Economics and concentrations in Mathematics, Computer Science, and Psychology. |
Crash Course for New Community Managers
Thursday, June 23
Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. |
| Architecture |
Enterprise 2.0 Standards 2011 Edition
Wednesday, June 22
The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session will examine the current state of E2.0 standards in the context of application and architectures being deployed today. This session will also specifically address three key standards: OAuth, OpenSocial, and Activity Streams. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Justin Richer, Lead Social Computing Research Scientist, The MITRE Corporation Justin Richer has been a researcher and developer in the field of social computing for over a decade, having worked on systems ranging from collaborative development platforms, to serious games, to network security, to social networking platforms. He is the lead architect and developer of the MITREid OpenID platform and an active member of the IETF OAuth Working Group. Panelist - Matt Tucker, Co-Founder & CTO, Jive Software Matt Tucker, co-founder and CTO, is responsible for the long-term technical and strategic direction of Jive's products. Along with Bill Lynch, Matt founded Jive Software in 2001 and has helped build the company from just two people to where it is today. Matt is an active member in open standards communities including having served on the board of the XMPP Standards Foundation. Prior to Jive, Matt worked as a software engineer at an internet startup in San Francisco called 4charity. Matt holds a BS in Computer Science from the University of Iowa. |
A Social Architecture at Scale: Dell
Wednesday, June 22
While start-ups and SMBs have traditionally been early adopters of new technologies, large enterprises have also developed best practices for adopting new social collaboration technologies to increase productivity and transparency across departments, regional offices, and around the world. Learn how large enterprises, like Dell, are deploying social collaboration technologies, allowing employees immediate insight into projects, customers, cases and documents across the company. Attendees will discover best practices for sharing key information in real-time, and allowing interdepartmental collaboration and productivity, while building closer relationships with customers. Speaker - John Miles, Vice President of IT, Dell John Miles is Vice President and Chief Information Officer for Dell's Global Commercial and Consumer Sales Business Units. He joined Dell in 2009 with a vision to create an end-to-end platform enabling the evolution of the company's SaaS, services, and software solutions across the Marketing, Opportunity-to-Order and Quote-to-Cash processes; augmented by a Dell-wide private and secure social network. Miles is widely regarded as a leader in Information Technology, Cloud Solutions (SaaS, IaaS, PaaS),Consumer/Retail Systems, Social Media, ERP, and eCommerce across both B2B/B2C value chains. Under Miles' direction, Dell has built out a global Order-to-Cash capability cross 47 countries, implemented the largest global deployment of Salesforce.com's Chatter Social Media application, enabled the Dell Social Media Command Center, developed an on-line Segmented Stores Capability and created the IT Integration Management Office supporting Dell's Merger and Acquisitions and led the strategy to build out the IT capabilities enabling Dell's Best Value Solutions Strategy as well as the integration of Perot. |
HTML5 and Its Impact on Enterprise Architecture
Thursday, June 23
Although not yet ratified as an official standard, HTML5 support is showing up across a variety of different browsers. And for very good reason: HTML5 includes support for an important range of functionality – much of which has a direct bearing on Enterprise 2.0 applications. Join a panel of experts who will critically review the prospects for HTML5 across three areas:
HTML5 is not a panacea, but it should simplify application development and help enterprises support a much wider set of mobile platforms. Come find out how. Moderator - Jarrod Gingras, Analyst, Real Story Group Jarrod Gingras is an Analyst covering technology across the enterprise information landscape including web content management and enterprise content management. Panelist - Jonas Jacobi, Co-Founder and CEO, Kaazing Corporation As co-founder and chief executive officer of Kaazing Corporation, Jonas Jacobi sets the company's business strategy and oversees all aspects of Kaazing's operations and mission to become the world-wide leader in real-time software. Before co-founding Kaazing Jonas Jacobi worked as VP of Product Management responsible for the product management and marketing strategy for Brane Corporation, a startup company in Silicon Valley. A native of Sweden, Mr. Jacobi has worked in the software industry for more than sixteen years. Prior to his appointment as vice president for Brane, he worked 8 years for Oracle as a Java EE and open source Evangelist, and product manager responsible for the product management of JavaServer Faces, Oracle ADF Faces, and Oracle ADF Faces Rich Client in the Oracle JDeveloper team. Mr. Jacobi is a frequent speaker at international conferences and has written numerous articles for leading IT magazines such as Java Developer's Journal, JavaPro, AjaxWorld, and Oracle Magazine. Jonas is co-author of the recently published book Pro JSF and Ajax: Building Rich Internet Components, (Apress). Panelist - Rob Larsen, Interface Architect, Isobar Rob has more than 11 years of experience building and designing web sites and web applications. Since joining Isobar in early 2010 Rob has worked with several clients including Adidas, Reebok, and Philips. |
Enterprise 2.0 Integration at Vanguard
Thursday, June 23
Your company has a well-established intranet with a growing number of community sites, as well as a separate email, video conferencing, and telephony infrastructure. Your CIO wants a seamless Enterprise 2.0 environment. Is an integrated system possible? Hear firsthand how one company is managing these people, processes, and technology challenges. Speaker - Eric Ziegler, E2.0 Program Manager, Vanguard Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Speaker - Abha Kumar, Principal, Information Technology, Vanguard Abha Kumar is a Principal in Vanguard's IT division, responsible for the leadership, vision and operational support of the global strategic portfolios of corporate systems, global business systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Ms. Kumar was VP, Divisional Information Office, at Dow Jones where she was responsible for corporate systems, enterprise portals, business intelligence and offshore services. Prior to that, she was a Group Director at The New York Times Company. |
| Business Leadership |
Selling Enterprise Sales Collaboration Up the Chain
Tuesday, June 21
Kristen Sanders will share her experience building a business case and selling the value of enterprise collaboration for the sales lifecycle internally at Yahoo!, the premier digital media company. Learn about the steps taken prior to implementation that proved crucial in creating value, gaining buy-in and ultimately ensuring a successful collaboration offering to improve sales productivity and efficiency. Walk away with an actionable checklist to help you make the case internally for an enterprise sales collaboration portal—everything from handling the requirements gathering and validation phases and communicating with multi and cross-functional teams, to change management and content creation. And arm yourself with the critical pre-implementation components necessary to ensure enterprise business collaboration that transforms the business, takes sales/marketing communications to a whole new level and delivers tremendous value. Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Speaker - Kristen Demarest Sanders, Director, Global Sales Operations, Sales Enablement, Yahoo! |
Online Communities - A Strategic Imperative
Tuesday, June 21
Communities are a hot topic but what are they and why are organizations using them for a range of business processes from marketing to support to innovation to internal collaboration? Networked communications environments allow organizations to strip out costs while improving agility due to the increased speed of information flow. However, they bring with them the need for new methods of management and operations. In this session we will look at what communities are, their impact on organizations, and the new opportunities and risks they present. Included in the discussion will be key findings from the 2011 State of Community Management report. Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee |
Intuit: Reinvigorating Innovation
Tuesday, June 21
How did Intuit create an environment where a call center rep’s idea could turn into a new business with 100,000 users; where time to market accelerated by 60%; where innovative output increased by 6x? Find out from those who drove that change from within the organization through a combination of social tools and lightweight processes. Attendees will gain an understanding of how mindset, processes, and social tools can come together to cause widespread change in an organization. Speaker - Roy Rosin, Vice President of Innovation, General Manager of Intuit Brainstorm, Intuit Roy Rosin is Vice President of Innovation at Intuit, a leading software company best known for Quicken, QuickBooks and TurboTax. |
Balancing Business Leadership with GRC Realities
Wednesday, June 22
The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Dr. Steve Elmore, Business Architect, Collaboration, Appirio Dr. Steve Elmore is Business Architect for Collaboration at Appirio and develops organizational blueprints for the launch of collaborative initiatives. At Cisco and Moxie Software he led and evangelized the development of collaborative change initiatives and new technologies. Steve serves on the faculties of University of Phoenix and Grand Canyon University and sits on the board of the Central Texas SPCA. In addition to a Doctor of Business Administration, Steve holds an MBA in Global Management and a BS in Business Management. Steve has been published in the Journal of Leadership Studies, co-authored with best-selling business writer Don Tapscott, and is a regular conference speaker. Steve is a decorated US Air Force veteran and served in Desert Storm, and has broad Fortune 500 experience. Panelist - Megan Murray, Director of Collaboration Strategy, Moxie Software Megan Murray is a pioneering Enterprise 2.0 practitioner. She joined Moxie Software as Director of Collaboration Strategy after more than a decade with Booz Allen Hamilton where she focused on emerging technologies, collaborative strategies and Enterprise 2.0. Megan served as Community Manager and Project Coordinator for Booz Allen’s award winning Hello.bah.com. She brings extensive experience in collaboration strategy, community management, and enterprise social governance. She sits on the Advisory Board of the Community BackChannel, is a member of The Community Roundtable, was a charter member of the 2.0 Adoption Council (now the Social Business Council), and speaks frequently on Enterprise Adoption, Community Management, Governance and Education. Panelist - Ingrid Stabb, HarperCollins Author on Personality Types and Director, Marketing Programs, Saba Ingrid Stabb, co-author of “The Career Within You,” is the leading expert on the application of the Enneagram personality strengths-typing system to talent management and career development. The Japanese and Korean versions of her book come out in August 2011. Ingrid holds an MBA from Yale and a BA from Columbia. Her management career includes being named among the Top 100 Most Desired Mentors for Gen Y in 2011, serving on the founding management team of Score Learning Corporation and winning the E*TRADE President’s Award for product development. Ingrid is Director of Collaboration Marketing Programs at Saba. |
Who Leads Social Business and What Does Leadership Look Like?
Wednesday, June 22
As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ |
This Conversation Wants You: Getting the Right People Collaborating
Wednesday, June 22
It takes collaboration, communication, and creativity to solve complex problems. Learn how Cerner has broken down silo walls to combine customers, employees, and partners into one collaborative community to drive improvements in one of the most complex industries, healthcare.
Speaker - Brice Jewell, Senior Manager, Cerner Brice Jewell is a Senior Manager at Cerner responsible for uCern, Cerner’s social business initiative, designed to enable Cerner associates, clients, and business partners to connect, learn, share, and innovate in support of common business goals. Brice has been an architect of the uCern vision since its inception in 2008, co-managed the implementation, lead the adoption and community management strategies, and now leads the talented team that defines Cerner’s evolving social business strategy, from user experience and productivity to the development and implementation of the applications that comprise uCern. |
Business Leadership Roundtable with Andrew McAfee
Wednesday, June 22
Moderator - Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT. Panelist - Ted Schadler, Vice President, Principal Analyst, Forrester Research Inc. Ted serves Content & Collaboration professionals. With 23 years of experience in the technology industry, Ted advises clients in a wide variety of industries on the effect of technology on the workforce and workforce productivity. His research focuses on workforce technologies, including instant messaging and Web conferencing, smart mobile devices that increase collaboration and team productivity, telepresence and videoconferencing, cloud email and collaboration tools, and the consumerization of IT. Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies. It is through this empowered lens that the "consumerization of IT" makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives, implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms. Panelist - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Marcia Conner, Fellow, Altimeter Group Marcia Conner is a Fellow of the Altimeter Group, Batten Fellow at the Darden School of Business, and Managing Director of participatory consultancy Bricoleau. Her latest book, The New Social Learning: A Guide to Transforming Organizations Through Social Media, addresses modern organizational challenges such as widely dispersed employees and striking differences in work styles, particularly across generations. A 20-year veteran of the enterprise market, Marcia is member of Telefónica’s Innovation Council and writes the "Learning At All Levels" column for Fast Company. She was Information Futurist and Vice President at PeopleSoft, Worldwide Manager at Microsoft, VP of Enterprise for Pistachio Consulting, and Editor-in-Chief of Learning in the New Economy magazine. Clients span industries and markets including business-to-business, business-to-consumer, financial services, professional services, technology, telecommunications, and national intelligence. She is considered a leading expert on aligning social business strategies with corporate culture to speed innovation, inform decision-making, and invigorate an organization's value chain. Marcia has personally confronted and overcome the pressure-filled responsibilities leaders face, bringing to bear the agility and advantages of social technologies. She overcomes resistance with fact-based examples of success, translating her corporate experience into the credibility executives demand. The collaborative tools Marcia uses introduce ideas in quick bursts, in the flow of work, equipping people to tap the collective brainpower of the larger community in extraordinary ways. She has been quoted on the BBC, in The Wall Street Journal, Forbes, Fortune, CIO, CLO, Information Week, and has appeared on ABC World News This Morning. You can follow her blog at marciaconner.com/blog and on twitter.com/marciamarcia. |
| Community Management: Engaging External Audiences |
Online Communities - A Strategic Imperative
Tuesday, June 21
Communities are a hot topic but what are they and why are organizations using them for a range of business processes from marketing to support to innovation to internal collaboration? Networked communications environments allow organizations to strip out costs while improving agility due to the increased speed of information flow. However, they bring with them the need for new methods of management and operations. In this session we will look at what communities are, their impact on organizations, and the new opportunities and risks they present. Included in the discussion will be key findings from the 2011 State of Community Management report. Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee |
Intuit: Reinvigorating Innovation
Tuesday, June 21
How did Intuit create an environment where a call center rep’s idea could turn into a new business with 100,000 users; where time to market accelerated by 60%; where innovative output increased by 6x? Find out from those who drove that change from within the organization through a combination of social tools and lightweight processes. Attendees will gain an understanding of how mindset, processes, and social tools can come together to cause widespread change in an organization. Speaker - Roy Rosin, Vice President of Innovation, General Manager of Intuit Brainstorm, Intuit Roy Rosin is Vice President of Innovation at Intuit, a leading software company best known for Quicken, QuickBooks and TurboTax. |
Social Pangaea - Integrating Enterprise Conversations
Wednesday, June 22
Attendees of this interactive session will hear best practices for how to develop a comprehensive social business strategy that creates a cultural shift toward utilizing collaboration technologies in all areas of the business. The session will also feature real world data for how social tools impact loyalty, sales, and communications. Speaker - Emilie Kopp, Customer Advocacy Program Manager, National Instruments Emilie is responsible for engaging with the NI community of engineers and scientists, seeking out and amplifying customer success stories to help drive new and repeat business. Previously, Emilie managed the NI case studies program, building an online repertoire of more than 2,000 technical case studies for sales and marketing use, as well as the Graphical System Design Achievement Awards, an annual, global contest that honors and recognizes elite NI customers who are engineering a better world using NI technologies. She is a founding member of the NI social media virtual team and continues to serve as an internal evangelist and strategist for social business. She is also the community manager for the NI Robotics Code Exchange and regularly blogs on robotics. |
Who Leads Social Business and What Does Leadership Look Like?
Wednesday, June 22
As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ |
Raking Social Media Leaves: Aligning Common Goals, Mitigating Common Risk
Wednesday, June 22
Like many large organizations, Cisco’s social media journey has evolved from separate efforts across business units into a cohesive enterprise-wide strategy. The foundation for success has been incorporating social media into our code of ethics and IT policies. This non-technical session provides attendees with insight into Cisco’s social media handbook, and an understanding of the benefits gained from implementing different governance practices, as well as the potential risk factors associated with social media. A “handbook” discussion will also enable attendees to apply preferred practices discussed within their own organization, with a selection of proven exemplars as the take-away. Speaker - Christopher Burgess, Senior Security Advisor, Cisco Christopher Burgess is a senior security advisor to the chief security officer of Cisco®, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, providing forensic support to the enterprise and the Global Threat Analysis team providing geopolitical, economic and security analysis team from within the Corporate Security Programs Office. Prior to joining Cisco, Christopher served as a senior national security executive for more than 30 years. He lived and worked in South Asia, Southeast Asia, the Middle East, Central Europe, and Latin America where he acquired a deep understanding of the people, cultures, and business practices of these respective areas. |
Let Your Community Build You – 1.5 Million and Counting
Thursday, June 23
To successfully build online communities, one must foster camaraderie. In just four years, Spiceworks used word-of-mouth marketing to build the world’s largest online community of IT professionals – all 1.5 million of them. Community managers stuck to a simple principle to succeed: The community belongs to the members. We’re just stewards. Attendees will learn:
Speaker - Tabrez Syed, VP of Products, Spiceworks, Inc. As the VP of Products at Spiceworks, Tabrez spends his time helping design features to foster community participation and crowd-source solutions to IT problems. As a result, the Spiceworks community has grown into one of the world's largest and most active B2B communities serving the needs of more than 1.2 million small and medium-sized businesses worldwide. With over 10 years industry experience at leading technology management software companies, including Motive, all.com, and IBM/Tivoli, his roles have ranged from Software Developer to Sales Engineer. He holds a BS in Computer Science from the University of Texas, Austin. |
Crash Course for New Community Managers
Thursday, June 23
Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. |
| Community Management: Inside the Enterprise |
Enterprise 2.0 Failures - And What We Learn From Them
Tuesday, June 21
We don’t usually like to talk about it but sometimes we fail, and those stories are usually the most important to share. This session will showcase NASA's real life Enterprise 2.0 failures and what has been learned from them. Attendees will learn what led to the failure, what they can do to avoid the same fate and how to apply the lessons to similar situations. Speaker - Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC Kevin D. Jones came to the Enterprise 2.0 from the Performance Improvement and Learning professions. Understanding the potential of E2.0 in these fields, his focus over the last few years has been to use social and collaborative technology to increase employee performance. |
Online Communities - A Strategic Imperative
Tuesday, June 21
Communities are a hot topic but what are they and why are organizations using them for a range of business processes from marketing to support to innovation to internal collaboration? Networked communications environments allow organizations to strip out costs while improving agility due to the increased speed of information flow. However, they bring with them the need for new methods of management and operations. In this session we will look at what communities are, their impact on organizations, and the new opportunities and risks they present. Included in the discussion will be key findings from the 2011 State of Community Management report. Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee |
Intuit: Reinvigorating Innovation
Tuesday, June 21
How did Intuit create an environment where a call center rep’s idea could turn into a new business with 100,000 users; where time to market accelerated by 60%; where innovative output increased by 6x? Find out from those who drove that change from within the organization through a combination of social tools and lightweight processes. Attendees will gain an understanding of how mindset, processes, and social tools can come together to cause widespread change in an organization. Speaker - Roy Rosin, Vice President of Innovation, General Manager of Intuit Brainstorm, Intuit Roy Rosin is Vice President of Innovation at Intuit, a leading software company best known for Quicken, QuickBooks and TurboTax. |
Implementing iCHING - A New Way to Business at YUM
Tuesday, June 21
Thinking of launching a social business network or already in the game? This session will give you a front row seat on how the world’s largest retailer launched their internal social business network. The session will highlight how YUM set their vision, aligned the chief’s, created an internal marketing campaign and drove a new way to promote the business around the globe. You will learn:
Speaker - Meghan Mehrens, Senior Manager of the Yum! Know-How & Innovation Center, Yum Brands In her role, Meghan leads global management and marketing of iCHING, Yum!'s business-driving network for collaboration and knowledge sharing. Additionally, Meghan serves as an internal brand consultant for business growth opportunities within the brands and across Yum! Meghan has been with YUM since 2002 and has spent the majority of her time with the international business. In her tenure she's developed internal platforms that manage product development activities around the globe and systems that manage the food safety and product quality across 3000+ supply partners in the YUM supply chain. Meghan holds a BS from Texas Tech University and an MS from The University of North Texas. |
Social Pangaea - Integrating Enterprise Conversations
Wednesday, June 22
Attendees of this interactive session will hear best practices for how to develop a comprehensive social business strategy that creates a cultural shift toward utilizing collaboration technologies in all areas of the business. The session will also feature real world data for how social tools impact loyalty, sales, and communications. Speaker - Emilie Kopp, Customer Advocacy Program Manager, National Instruments Emilie is responsible for engaging with the NI community of engineers and scientists, seeking out and amplifying customer success stories to help drive new and repeat business. Previously, Emilie managed the NI case studies program, building an online repertoire of more than 2,000 technical case studies for sales and marketing use, as well as the Graphical System Design Achievement Awards, an annual, global contest that honors and recognizes elite NI customers who are engineering a better world using NI technologies. She is a founding member of the NI social media virtual team and continues to serve as an internal evangelist and strategist for social business. She is also the community manager for the NI Robotics Code Exchange and regularly blogs on robotics. |
Who Leads Social Business and What Does Leadership Look Like?
Wednesday, June 22
As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ |
How Do You Measure That?
Wednesday, June 22
It’s one of the toughest social business questions you hear: “how do you measure that?” This session will show you how to describe the progress and/or success of your social environment through different approaches to measuring social environments: activity analysis, social network analysis, interviews, focus groups, surveys, and ethnography. The advantages and weaknesses of each approach will be explained, as well as how population size, infrastructure capabilities, and the maturity of your community affect your analysis. Speaker - Rawn Shah, Business Transformation Consultant, IBM Rawn Shah is part of the industry-leading Social Software Adoption team in IBM where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He writes the Connected Business blog on Forbes.com. His book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects . Speaker - Hardik Dave, Senior Business Analyst, IBM Hardik Davé is a Senior Business Analyst in the IBM CIO organization focused on defining metrics and measurement approach for internal collaboration and enterprise 2.0 tools. His expertise in the factors and issues behind demographics, segmentation, and population data analysis helps the global organization understand the trends in social collaboration. |
A Day in the Life – Enterprise 2.0 in 2016
Wednesday, June 22
Curious to hear what other companies envision for E2.0 in the future? In the last five years smartphones, social media, and technology have transformed the enterprise. Imagine what could happen in the next five years. This session will provide a view into a day in the life of a financial associate in 2016, in a world where he or she is no longer tethered to a desk, and able to securely leverage E2.0 technologies any place, any time. This session will describe Vanguard’s five year vision for E2.0, including the technologies we plan to implement to help manage challenges with people, process, and technology. Speaker - Eric Ziegler, E2.0 Program Manager, Vanguard Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Speaker - Abha Kumar, Principal, Information Technology, Vanguard Abha Kumar is a Principal in Vanguard's IT division, responsible for the leadership, vision and operational support of the global strategic portfolios of corporate systems, global business systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Ms. Kumar was VP, Divisional Information Office, at Dow Jones where she was responsible for corporate systems, enterprise portals, business intelligence and offshore services. Prior to that, she was a Group Director at The New York Times Company. |
Let Your Community Build You – 1.5 Million and Counting
Thursday, June 23
To successfully build online communities, one must foster camaraderie. In just four years, Spiceworks used word-of-mouth marketing to build the world’s largest online community of IT professionals – all 1.5 million of them. Community managers stuck to a simple principle to succeed: The community belongs to the members. We’re just stewards. Attendees will learn:
Speaker - Tabrez Syed, VP of Products, Spiceworks, Inc. As the VP of Products at Spiceworks, Tabrez spends his time helping design features to foster community participation and crowd-source solutions to IT problems. As a result, the Spiceworks community has grown into one of the world's largest and most active B2B communities serving the needs of more than 1.2 million small and medium-sized businesses worldwide. With over 10 years industry experience at leading technology management software companies, including Motive, all.com, and IBM/Tivoli, his roles have ranged from Software Developer to Sales Engineer. He holds a BS in Computer Science from the University of Texas, Austin. |
Crash Course for New Community Managers
Thursday, June 23
Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. |
| Governance, Risk and Compliance |
Social Media & Social Networking: Some Cautionary Tales
Tuesday, June 21
Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks. Moderator - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. Panelist - Julie LeMoine, Enterprise Collaboration, Innovation Expert Julie is a technology and business leader in collaboration, Information Security and Internet-based solutions. She has over 25 years of experience defining and designing “first -time ever” Internet collaboration and Security protocols, products, and services to the Financial Industry, Military & Intelligence Agencies, and Fortune 100 companies. Julie was named a Top 10 Woman to Watch in Technology and Science in New England by Mass High Tech and MIT in 2004, and was formerly Simmon’s Entrepreneur in Residence. Her 25 years have focused on innovation and harnessing advanced technology to keep medium to large enterprises/organizations to advance their leadership positions. In the past 4 years, she created and led the Center for Applied Collaboration at Fidelity Investments’ technology think tank. She helped lead the company’s internal and customer facing social computing efforts. She also led the company’s work in advanced collaboration strategy and POC/Pilots including immersive collaboration, augmented reality, social gaming, and other areas. She is considered a thought leader in the area of applied patterns and models for enterprise harness of collaboration with employees and customers and an expert in advancing innovation around emerging trends for the firms she supports. Prior to her work for Fidelity Investments, Julie held several C-level positions, was a serial entrepreneur and worked for over 10-years at the MITRE Corporation where her work spanned from the invention of early security protocols for the Arpanet/Internet that most firewalls and IP packet filtering products use today to being the security architect for the largest secure Intranet built to date that supported multi-media and interactive video to work on the space shuttle systems for NASA.
Panelist - Doug Cornelius, Chief Compliance Officer, Beacon Capital Partners LLC Doug is the Chief Compliance Officer at a Beacon Capital Partners, LLC, a real estate private equity firm, where he focuses on regulatory compliance, ethics and privacy issues. He blogs about these topics at Compliance Building.com. Before joining Beacon Capital, Doug was a senior real estate and knowledge management attorney at the law firm of Goodwin Procter LLP. Panelist - Stew Sutton, Principal Scientist, Knowledge Management, The Aerospace Corporation Stew leads the Knowledge Management initiatives for The Aerospace Corporation; a 4000 employee Federally Funded Research and Development Center headquartered in Los Angeles, CA. He has initiated multiple strategic initiatives addressing workforce collaboration and knowledge stewardship as well as ongoing technology innovation with current focus on mobile (tablet) computing and collaboration. Panelist - Suzanne McGann, Social Media Program Manager, Global Interactive Strategy, Medtronic Social Media Program Manager for Medtronic, world's largest medical device manufacturer, McGann has spent the past year establishing, promoting and monitoring the safe and effective use of social media within the [global] company. Working with various corporate leaders, international legal and regulatory advisors, and business unit marketers, McGann has already changed the "social culture" of Medtronic. For the ten years previous to her employment at Medtronic (March 2010), McGann was Owner and President of a successful, award-winning full-service interactive agency in St. Paul, Minnesota. Always aware of the rhythms of new medias, McGann has built a career on building businesses and/or [Fortune] revenues parallel to managing the tactical implementation choices. As Medtronic pushes further into new markets, McGann is thoroughly enjoying the global nuances of social media. |
Balancing Business Leadership with GRC Realities
Wednesday, June 22
The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Dr. Steve Elmore, Business Architect, Collaboration, Appirio Dr. Steve Elmore is Business Architect for Collaboration at Appirio and develops organizational blueprints for the launch of collaborative initiatives. At Cisco and Moxie Software he led and evangelized the development of collaborative change initiatives and new technologies. Steve serves on the faculties of University of Phoenix and Grand Canyon University and sits on the board of the Central Texas SPCA. In addition to a Doctor of Business Administration, Steve holds an MBA in Global Management and a BS in Business Management. Steve has been published in the Journal of Leadership Studies, co-authored with best-selling business writer Don Tapscott, and is a regular conference speaker. Steve is a decorated US Air Force veteran and served in Desert Storm, and has broad Fortune 500 experience. Panelist - Megan Murray, Director of Collaboration Strategy, Moxie Software Megan Murray is a pioneering Enterprise 2.0 practitioner. She joined Moxie Software as Director of Collaboration Strategy after more than a decade with Booz Allen Hamilton where she focused on emerging technologies, collaborative strategies and Enterprise 2.0. Megan served as Community Manager and Project Coordinator for Booz Allen’s award winning Hello.bah.com. She brings extensive experience in collaboration strategy, community management, and enterprise social governance. She sits on the Advisory Board of the Community BackChannel, is a member of The Community Roundtable, was a charter member of the 2.0 Adoption Council (now the Social Business Council), and speaks frequently on Enterprise Adoption, Community Management, Governance and Education. Panelist - Ingrid Stabb, HarperCollins Author on Personality Types and Director, Marketing Programs, Saba Ingrid Stabb, co-author of “The Career Within You,” is the leading expert on the application of the Enneagram personality strengths-typing system to talent management and career development. The Japanese and Korean versions of her book come out in August 2011. Ingrid holds an MBA from Yale and a BA from Columbia. Her management career includes being named among the Top 100 Most Desired Mentors for Gen Y in 2011, serving on the founding management team of Score Learning Corporation and winning the E*TRADE President’s Award for product development. Ingrid is Director of Collaboration Marketing Programs at Saba. |
Raking Social Media Leaves: Aligning Common Goals, Mitigating Common Risk
Wednesday, June 22
Like many large organizations, Cisco’s social media journey has evolved from separate efforts across business units into a cohesive enterprise-wide strategy. The foundation for success has been incorporating social media into our code of ethics and IT policies. This non-technical session provides attendees with insight into Cisco’s social media handbook, and an understanding of the benefits gained from implementing different governance practices, as well as the potential risk factors associated with social media. A “handbook” discussion will also enable attendees to apply preferred practices discussed within their own organization, with a selection of proven exemplars as the take-away. Speaker - Christopher Burgess, Senior Security Advisor, Cisco Christopher Burgess is a senior security advisor to the chief security officer of Cisco®, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, providing forensic support to the enterprise and the Global Threat Analysis team providing geopolitical, economic and security analysis team from within the Corporate Security Programs Office. Prior to joining Cisco, Christopher served as a senior national security executive for more than 30 years. He lived and worked in South Asia, Southeast Asia, the Middle East, Central Europe, and Latin America where he acquired a deep understanding of the people, cultures, and business practices of these respective areas. |
Governance, Compliance, and Risk Management in the Social Enterprise
Thursday, June 23
Social media presents enterprises with a wide array of risks, such as those relating to privacy, security, and IP. This session will explore best practices, including development and use of social media policies, to help manage risk and maximize benefits associated with social tools. Speaker - John Pavolotsky, Of Counsel, Greenberg Traurig John Pavolotsky is a member of the firm’s Intellectual Property and Technology practice group. John’s practice focuses on technology transactions and other intellectual property matters. Prior to joining GT, John was Corporate Counsel of SugarCRM Inc. and General Counsel of Fourth Dimension Software. Prior to earning his law degree, John worked as a Research Associate at the University of California, San Francisco. John’s industry experience includes travel automation, customer relationship management, commercial open source, and pharmaceutical research. |
Crash Course for New Community Managers
Thursday, June 23
Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. |
| Mobile Enterprise |
Mobile: Delivering New Context and Capabilities to Applications and Collaboration
Tuesday, June 21
Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - David Boloker, CTO Emerging Interent Technology, IBM Corporation David Boloker is CTO of IBM's Emerging Internet Technology group and also holds the title of Distinguished Engineer. David is leading work in many areas including Mobile, Visual Editing, Next-generation collaboration, artificial intelligence/natural language processing as well as working with the COPDGene Foundation to study the inherited factors that make some people more likely to develop Chronic Obstructive Pulmonary Disease (COPD) - a disease largely caused by cigarette smoke and the 4th leading cause of death in the United States. David is responsible for the Internet platform so that the doctors and Researchers can collaborate online sharing textual, CT and genetic information. David is also responsible for forming IBM's technical strategy around the emerging markets of mobile devices and the desktop Web. In this role, he leads an globally distributed IBM team researching new areas in software design. Panelist - John Cash, Enterprise Product Advocate, Research in Motion John Cash is an Enterprise Product Advocate based in Dallas, TX. In his role, Mr. Cash promotes the vision and value proposition behind BlackBerry’s award winning portfolio of enterprise mobility solutions. Mr. Cash has over 19 years of product management, sales, and enterprise IT leadership spanning multiple industry segments including manufacturing, financial services, and government/military. Prior to joining RIM in 2009, Mr. Cash worked for Nokia, overseeing early market sales of Nokia’s enterprise voice and mobility solution for the US. Other previous career assignments were with Capital One, Goodyear Tire & Rubber Co. and the US Army. Mr. Cash has a Bachelor of Science degree from the University of Virginia and an MBA from Liberty University. Panelist - Jim Worth, Solution Partner, Merck Jim is a Director of Global Services at Merck where he supports Merck Research Labs through leading edge collaboration and knowledge management programs. Previously he held senior management positions at Wyeth Research and Philips Electronics. He holds a BS ME from Georgia Tech, and a Marketing MBA from Temple University. He was instrumental in the development of the Merck’s Professional Networking and Communities capability that is now a central feature of Merck’s Enterprise Portal. He also provides IT leadership to a broad portfolio of innovation projects within the research, collaboration, and knowledge discovery processes. Panelist - Mark Farnham, CRO, Aislebuyer
Mark “Moose” Farnham, Chief Revenue Officer at AisleBuyer, oversees all sales and marketing initiatives. Previously, Farnham served as president and CEO of Columbian Home Products, the oldest cookware manufacturer in North America. His extensive experience in the consumer goods industry includes leading companies such as Originals, Inc., Accentra, and Helix USA Limited, one the oldest manufacturers of school products. Farnham also has significant experience in sales and product management, having worked at NCR (formerly AT&T GIS) and Rittenhouse Paper, and previously lived and worked abroad. Farnham also appeared in the popular "Big Break" series on the Golf Channel and is an avid golfer. |
Mobile, Social, Local
Tuesday, June 21
Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Matt Wilkinson, VP of Product, Socialcast Matt is the Vice President of Product at Socialcast, bringing over 14 years of product development experience in serving the enterprise market. Prior to Socialcast, Matt was the head of Product Strategy at SumTotal, providing talent development solutions that focused on employee engagement, productivity, and driving a high-performance culture. Before SumTotal, Matt held technology and product leadership roles at both startup and enterprise companies including AIT, MAPICS (Infor), and FirstLocus. Matt's interests include social learning, enterprise collaboration and productivity, human capital intelligence, and open web standards. Panelist - Lawrence Coburn, CEO & Co-Founder, DoubleDutch Lawrence Coburn is the founder and CEO of DoubleDutch, the category leader in enterprise geosocial applications. DoubleDutch helps enterprise teams stay connected, log their activity, and get work done - all via their smartphones. Panelist - Charlie Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group Charlie Isaacs has a track record of R&D leadership, starting with GTE (eventually became Verizon), where he served as Vice President of Engineering and headed a group of over 200 engineers working on Government and commercial applications. Following GTE, Mr. Isaacs held R&D leadership positions at Answer Systems (acquired by Computer Associates), and served as Chief Technology Officer at Broad Daylight (sold to Primus) and at Primus Knowledge Systems until Primus’ acquisition by ATG. Charlie served as Chief Technology Officer and Chief Customer Officer at Kana Software, Inc. Mr. Isaacs holds a B.S. degree in Electrical Engineering from the University of California at Santa Barbara and an MBA from California Lutheran University. When Charlie left KANA in 2009 and prior to joining Alcatel-Lucent, he developed and delivered a Social Media strategy for two different companies. Charlie has over 15 years of CRM experience. Panelist - Eric Sauve, Vice President, Corporate Development, NewsGator Eric is a leading expert on Enterprise collaboration, learning and social technologies. Eric has worked with private and public sector organizations to help them make next generation Internet approaches a reality in their organization and drive meaningful business results. Eric is the former CEO and Co-founder of Tomoye, acquired by NewsGator in January of 2010. Under Eric’s leadership, Tomoye products have established themselves as market leaders, receiving multiple awards and recognition from industry analysts. He is a four time entrepreneur, and prior to founding Tomoye, he founded La Siembra, the largest Fair Trade organic chocolate company in North America. Eric holds a Bachelor of Commerce from the University of Alberta and a Masters of Arts from Carleton University. |
Got Strategy? How to Capitalize on the Mobile Revolution
Thursday, June 23
Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility. Speaker - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Speaker - Cimarron Buser, VP Product Marketing, Apperian, Inc. |
| People, Culture and Internal Communications |
Balancing Business Leadership with GRC Realities
Wednesday, June 22
The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Dr. Steve Elmore, Business Architect, Collaboration, Appirio Dr. Steve Elmore is Business Architect for Collaboration at Appirio and develops organizational blueprints for the launch of collaborative initiatives. At Cisco and Moxie Software he led and evangelized the development of collaborative change initiatives and new technologies. Steve serves on the faculties of University of Phoenix and Grand Canyon University and sits on the board of the Central Texas SPCA. In addition to a Doctor of Business Administration, Steve holds an MBA in Global Management and a BS in Business Management. Steve has been published in the Journal of Leadership Studies, co-authored with best-selling business writer Don Tapscott, and is a regular conference speaker. Steve is a decorated US Air Force veteran and served in Desert Storm, and has broad Fortune 500 experience. Panelist - Megan Murray, Director of Collaboration Strategy, Moxie Software Megan Murray is a pioneering Enterprise 2.0 practitioner. She joined Moxie Software as Director of Collaboration Strategy after more than a decade with Booz Allen Hamilton where she focused on emerging technologies, collaborative strategies and Enterprise 2.0. Megan served as Community Manager and Project Coordinator for Booz Allen’s award winning Hello.bah.com. She brings extensive experience in collaboration strategy, community management, and enterprise social governance. She sits on the Advisory Board of the Community BackChannel, is a member of The Community Roundtable, was a charter member of the 2.0 Adoption Council (now the Social Business Council), and speaks frequently on Enterprise Adoption, Community Management, Governance and Education. Panelist - Ingrid Stabb, HarperCollins Author on Personality Types and Director, Marketing Programs, Saba Ingrid Stabb, co-author of “The Career Within You,” is the leading expert on the application of the Enneagram personality strengths-typing system to talent management and career development. The Japanese and Korean versions of her book come out in August 2011. Ingrid holds an MBA from Yale and a BA from Columbia. Her management career includes being named among the Top 100 Most Desired Mentors for Gen Y in 2011, serving on the founding management team of Score Learning Corporation and winning the E*TRADE President’s Award for product development. Ingrid is Director of Collaboration Marketing Programs at Saba. |
Who Leads Social Business and What Does Leadership Look Like?
Wednesday, June 22
As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ |
The Vendor Landscape for HR Technology
Wednesday, June 22
Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - James Latham, CMO, OpenText Corporation James Latham is the Chief Marketing Officer at Open Text Corporation. At Open Text, James is focused on integration and collaboration between various marketing groups. James has more than two decades of executive leadership and global marketing experience in both start-up and large public software organizations. In his career he has served many roles including leading the Marketing Strategy team at McCann Worldgroup®., and Vice President of Marketing and Marketing Strategy for such companies as IBM® and Lotus Development®. He has lectured at Northeastern University and in global marketing for the Masters in International Management. Panelist - Mark Bennett, Director, HCM Development, Oracle Mark is the Product Strategy Director for Oracle’s next generation Enterprise Collaboration and Profile Management applications. He has previously led the development of cutting edge Talent Management software for over 9 years. Mark is also a recognized industry blogger, helping businesses get the most value from their talent. Panelist - Daniel Debow, Co-CEO, Rypple.com Daniel is co-founder and co-CEO of Rypple, where he drives marketing, engineering and product development initiatives. Before Rypple, Daniel co-founded Workbrain, a workforce management software company that listed Wal-Mart, Target, Best Buy, Citigroup, and British Airways amongst its more than 250 global clients. Daniel led Workbrain’s sale to Infor for $227m in 2007. Daniel is a regular contributor to Fortune.com and the Huffington Post, and has been widely quoted in the Financial Times, the Economist and Bloomberg Businessweek. He holds a JD/MBA from the University of Toronto and an LLM in Law, Science and Technology from Stanford University. He lives in Toronto with his wife and son. |
Achieving Greater Efficiency with Improved Community & Internal Communication
Wednesday, June 22
Learn how to shape the culture and people of a company from recruitment to succession. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Beth Rivera, Senior Vice President Human Resources, UBM TechWeb Panelist - Mary Woolf, Director, Learning Technologies, Yum! Brands Panelist - Andy Porter, Vice President, Human Resources & Organizational Development, Merrimack Pharmaceuticals Panelist - Marga Biller, Project Manager, Learning Innovations Laboratory at The Harvard Graduate School of Education After working in both large organizations and start up companies for the past 15 years, Marga decided to become an independent consultant so that she could focus on doing the work that is both interesting and impactful. That work includes developing learning strategies that help organizations align their development initiatives with their business challenges. Of particular interest to Marga are the traits that encourage individuals and organizations to remain agile, innovative and resilient especially at times of change. Some of the puzzles that she has been exploring at include what enables individuals to be open to experiences, learn from them, transform their perspectives and develop new skills. Since a large portion of her work has been with international firms, she has been able to gain an appreciation and understanding of the importance of tapping into and connecting with culturally diverse knowledge flows. Marga grew up in El Salvador and received her EdM from Harvard University and a BA from Tufts University. |
A Day in the Life – Enterprise 2.0 in 2016
Wednesday, June 22
Curious to hear what other companies envision for E2.0 in the future? In the last five years smartphones, social media, and technology have transformed the enterprise. Imagine what could happen in the next five years. This session will provide a view into a day in the life of a financial associate in 2016, in a world where he or she is no longer tethered to a desk, and able to securely leverage E2.0 technologies any place, any time. This session will describe Vanguard’s five year vision for E2.0, including the technologies we plan to implement to help manage challenges with people, process, and technology. Speaker - Eric Ziegler, E2.0 Program Manager, Vanguard Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Speaker - Abha Kumar, Principal, Information Technology, Vanguard Abha Kumar is a Principal in Vanguard's IT division, responsible for the leadership, vision and operational support of the global strategic portfolios of corporate systems, global business systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Ms. Kumar was VP, Divisional Information Office, at Dow Jones where she was responsible for corporate systems, enterprise portals, business intelligence and offshore services. Prior to that, she was a Group Director at The New York Times Company. |
People and Culture - Research and Analytics
Thursday, June 23
Business leaders seek best work from their people. But traditional processes and technology intended to drive a high performance culture are largely counterproductive. Meanwhile, the pace and complexity of work, along with the pressures to increase people performance are rising rapidly. How are performance management systems changing to accommodate this gap? What's still missing? What else should be considered in getting best work? Based on interviews and briefings from her current research reports, Amy Wilson will share a synthesized view of the emerging world of social performance and work. Speaker - Amy Wilson, Constellation Research Group, VP & Principal Analyst Amy Wilson is a software industry visionary with over 15 years of experience focused on the intersection of people, business, and technology. Amy is currently VP & Principal Analyst at Constellation Research Group and she is founder of Wilson Insight, an independent research and advisory firm. Prior to joining the Constellation team, Amy drove the product strategy for Oracle’s next generation Strategic HCM Fusion applications. Amy has a broad view of enterprise business needs due to her multi-disciplinary background that includes human resource management, financial management, and project management as well as her varied experience in product strategy, implementation consulting, and product development. Amy is especially skilled at identifying high impact technology investments based on drawing out clients' strategic business goals, crafting a vision for clients to follow, and providing pragmatic advice to make it a reality. Amy's a Cornell University graduate with a B.S. in Economics and concentrations in Mathematics, Computer Science, and Psychology. |
Crash Course for New Community Managers
Thursday, June 23
Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. |
| Sales and Marketing |
Selling Enterprise Sales Collaboration Up the Chain
Tuesday, June 21
Kristen Sanders will share her experience building a business case and selling the value of enterprise collaboration for the sales lifecycle internally at Yahoo!, the premier digital media company. Learn about the steps taken prior to implementation that proved crucial in creating value, gaining buy-in and ultimately ensuring a successful collaboration offering to improve sales productivity and efficiency. Walk away with an actionable checklist to help you make the case internally for an enterprise sales collaboration portal—everything from handling the requirements gathering and validation phases and communicating with multi and cross-functional teams, to change management and content creation. And arm yourself with the critical pre-implementation components necessary to ensure enterprise business collaboration that transforms the business, takes sales/marketing communications to a whole new level and delivers tremendous value. Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Speaker - Kristen Demarest Sanders, Director, Global Sales Operations, Sales Enablement, Yahoo! |
Why Supporting Customers is the New Marketing
Tuesday, June 21
In today's networked economy, customers and prospects come armed with deep insight about your products and service levels well before they are ready to buy. Whether engaging with buyers who have similar interests on Twitter, or perusing third party or branded communities, knowledge about you and your products is widely available from other customers. So they expect timely and knowledgeable insight and service, to continue to do business with you or to become new customers. To respond to this new reality, organizations require tighter connections between those on the front lines (sales, marketing, support) and those designing, building and supplying products behind the proverbial firewall. Speaker - Kristin Hersant, Vice President of Corporate Marketing, StrongMail An interactive marketing veteran, Kristin Hersant has more than 14 years of experience managing successful integrated marketing programs to raise awareness and generate demand. An active voice in the industry and regular contributor to marketing trade publications, Hersant has risen to become a respected leader in the field of email marketing and social media for B2B and B2C marketing. Since joining StrongMail in 2004, Hersant has spearheaded its corporate marketing efforts, which have helped fuel the company s strong growth and industry reputation. Speaker - Michele Warther, Director of Community, Webtrends |
The Vendor Landscape for Sales and Marketing Technology
Tuesday, June 21
The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here. Moderator - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Heidi Tucker, VP, Global Alliances, InsideView, Inc. Heidi Tucker is Vice President of Global Alliances at InsideView, the leading Sales 2.0 sales intelligence, social media company. She is responsible for driving the company’s distribution and OEM relationships with CRM brands, sales automation, and social media solution providers. She also overseas InsideView channel sales and strategic alliances. Heidi’s career spans more than 20 years leading marketing, sales, and business development. Prior to joining InsideView, Heidi was Vice President of Business Development at Hoover’s (a D&B Company), where she led Hoover’s API content licensing, mobile product distribution, and built the company’s first channel sales organization to expand distribution through major CRM brand owners and their partner eco-systems. Prior to Hoover’s, Heidi was SVP of Enterprise Sales at First Research, leading the company's North America expansion. She was also VP of Marketing for Courtlink Corporation, (Lexis-Nexis), and SVP of Business Marketing at Bank of America. Heidi is passionate about women’s leadership issues and the arts. She is president of the board of International Ballet Theatre and a member of the Board of Directors of Girl Scouts of Western Washington. She was a member of two international diplomatic trade delegations: Baltics (2005) and China (2008) and a cultural exchange to Russia (2009). She lives in the Seattle area with her husband and two teenage children. Panelist - Anthony Lye, SVP, Oracle CRM, Oracle Anthony Lye is senior vice president of CRM, responsible for Oracle Fusion CRM, Oracle CRM On Premise and Oracle CRM On Demand, CRM on demand operations, Oracle's own deployment of CRM, and CRM IT. Previously Mr. Lye was the group vice president of CRM products at Oracle, responsible for Oracle’s CRM product strategy and product management for CRM in the applications development organization. Prior to joining Oracle in 2006, Mr. Lye was the group vice president and general manager of CRM products at Siebel Systems, responsible for Siebel’s vertical and horizontal CRM application technologies. Mr. Lye managed and directed all of Siebel’s enterprise application strategy, product marketing, and product management. Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, a company he ran with help and investment from David Stamm, founder of Clarify, and Steve Goldsworthy, founder of Vantive. Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business. He also spent five years at Remedy Corporation, where he served as senior director and general manager for global major accounts, strategic alliances, and international business operations. Mr. Lye also worked in product marketing at Tivoli Systems, and he also served as a management consultant focused on distributed systems at Arthur Anderson (now Accenture) in the financial services vertical in London and New York. Mr. Lye holds an honors degree in Engineering from the University of Bath in England. Panelist - William Hou, VP of Line of Business Sales, Service and Marketing On-demand, SAP Bill is SAP’s VP of Line of Business Sales, Service and Marketing On-demand and has over 20 years of industry and software experience. While at Siebel Systems, Bill ran Service and Call Center Products, Siebel’s largest product line, and also championed an acquisition that expanded the definition of CRM into the Self Service space. With Oracle’s soon-after acquisition of Siebel Systems, Bill remained with Oracle for two years as VP of Self Service Products, leading the product strategy and product management of the first applications built on Oracle Fusion Middleware. Bill has also had large operating roles as VP/GM of the Service and Support Division at Agilent Technologies and as Northeast Zone Operations Manager, as NY Region Area Service Manager and as China Service Manager for GE Medical Systems (now GE Healthcare). Prior to joining Siebel Systems, Bill led business development for GE Medical Systems’ Service business, which included acquisitions, equity investments and partnerships. Bill is also the founder of WEMKE Capital, LLC, which conducts financial investments based on primarily on technical analysis. Bill graduated from Princeton University with a BSE in Mechanical and Aerospace Engineering and from MIT with a masters in Mechanical Engineering. Panelist - David Bankston, CTO, INgage Networks |
Engaging and Servicing B2B Customers
Tuesday, June 21
B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support. Moderator - Michael Fauscette, Group Vice President Software Business Solutions, IDC Michael Fauscette leads IDC’s Software Business Solutions Group which includes research and consulting in enterprise software applications, collaboration and social applications, software partner and alliances, open source, software vendor business models, cloud computing and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social business. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Prior to joining IDC, Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. Mr. Fauscette is a published author, blogger and accomplished public speaker on software, social business and software services strategies. Panelist - Laurie Buczek, Enterprise Marketing Manager, Intel Corporation Laurie Buczek is the Enterprise Marketing Manager for Intel Corporation’s Storage Group where she is responsible for the full marketing mix for the product line. Prior to joining the storage team, Laurie managed the team responsible for the user experience of intel.com along with the on-domain social media strategy for Digital Marketing. Starting in 2008, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of Enterprise 2.0 for employees to connect & collaborate internally. Laurie began her social media journey in 2007, while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Over the course of her Intel career, Laurie has also been responsible for driving marketing initiatives around business desktops, wireless network infrastructure and embedded products. Panelist - Mark Wallace, VP, Digital & Social Media, EDR Mark is the VP, Digital & Social Media for Environmental Data Resources, Inc. (EDR) and commonground - the social network for environmental and commercial real estate professionals. Under his leadership, commonground has been named a 2011 CODiE awards finalist, won a Forrester Groundswell for best b2b supporting community in 2009, and received Business Achievement Awards from the Environmental Business Journal in 2008, 2009, and 2010. Prior to joining EDR, Mark was the VP of Sales and an Executive Officer of Shared Insights, one of the earlier social media platform and services providers, which was recapitalized in 2007 to form Mzinga. A social media and online community veteran, Mark has worked on many b2b social media initiatives with top brands including Amway, Goldman Sachs, and WebEx. |
Can Inbound and Outbound Marketing Co-Exist?
Wednesday, June 22
Social tools, broadband access and mobile technologies have created opportunities for companies to engage customers in ways with which traditional marketing cannot compete. These developments have led many to implement an inbound marketing strategy to attract the attention of the growing number of socially-empowered customers leveraging collaborative tools to select vendors. Moderator - Brent Leary, Co-Founder and Partner, CRM Essentials LLC Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. CRM Essentials has trained thousands of business people on the benefits and best practices of implementing CRM strategies and technologies. CRM Essentials also works with corporate enterprises and government agencies to build programs aimed at informing minority and women owned business of the importance of understanding the positive impact of CRM. Their client list includes Microsoft, Salesforce.com and the State of Georgia. Panelist - Ilya Mirman, Vice President of Marketing, VMTurbo Ilya is VP of Marketing at VMTurbo. He has spent the past decade developing, marketing and supporting enterprise software for engineers and IT professionals. Prior to joining VMTurbo, Ilya served as VP of Marketing at venture-backed MIT spin-off Cilk Arts, a multicore programming platform acquired by Intel. Previously as VP of Marketing at venture-backed MIT spin-off Interactive Supercomputing (acquired by Microsoft), Ilya headed up the marketing, customer service and application engineering teams. Prior to joining ISC, Ilya was VP of Marketing at SolidWorks, the world's leading vendor of 3D mechanical design software. Earlier in his career, he led the product development team at Corning-Lasertron to introduce a new line of high-speed laser transmitters for the telecom industry. Ilya holds a BSME from the University of Massachusetts, an MSME from Stanford University, and an MBA from MIT's Sloan School. Panelist - Michelle Burtchell, Director, Acquisition Marketing, Constant Contact Panelist - Mike Lewis, VP of Marketing, Awareness Inc. |
Creating Unified Customer Experiences
Wednesday, June 22
The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered. Moderator - Esteban Kolsky, Founder & Principal Analyst, ThinkJar LLC Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-thank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently researching and advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses. He attended California Polytechnic University at Pomona, where he graduated with a degree in Business Administration and minors in Computer Information Systems, Telecommunications, and Economics. Panelist - Stanley Yamane, Architect, VistaPrint Stanley Yamane is a Senior Solution Architect at Vistaprint, based at their office in Lexington, MA. He is resposible for the technology vision and roadmap for Vistaprint's customer support organization. Stan has previously been a founder of multiple startups in the content delivery and application management fields. Panelist - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Panelist - Charlie Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group Charlie Isaacs has a track record of R&D leadership, starting with GTE (eventually became Verizon), where he served as Vice President of Engineering and headed a group of over 200 engineers working on Government and commercial applications. Following GTE, Mr. Isaacs held R&D leadership positions at Answer Systems (acquired by Computer Associates), and served as Chief Technology Officer at Broad Daylight (sold to Primus) and at Primus Knowledge Systems until Primus’ acquisition by ATG. Charlie served as Chief Technology Officer and Chief Customer Officer at Kana Software, Inc. Mr. Isaacs holds a B.S. degree in Electrical Engineering from the University of California at Santa Barbara and an MBA from California Lutheran University. When Charlie left KANA in 2009 and prior to joining Alcatel-Lucent, he developed and delivered a Social Media strategy for two different companies. Charlie has over 15 years of CRM experience. Panelist - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Jonathan Yarmis, Industry Analyst, Doctor Disruptive |
| Social Apps and Platforms |
Marketplace Choices: Platforms vs. Products
Tuesday, June 21
Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Mark Bennett, Director, HCM Development, Oracle Mark is the Product Strategy Director for Oracle’s next generation Enterprise Collaboration and Profile Management applications. He has previously led the development of cutting edge Talent Management software for over 9 years. Mark is also a recognized industry blogger, helping businesses get the most value from their talent. Panelist - David Sacks, Founder & CEO, Yammer David is the Founder and CEO of Yammer, Inc. He has been involved in the internet space for ten years as an entrepreneur, executive and investor, starting with PayPal in 1999. David was PayPal's Chief Operating Officer and product leader, taking the company from startup to IPO and eventual sale to eBay for $1.5 billion. Subsequently, he founded Geni.com, which is creating a family tree of the whole world, enabling millions of family members to connect, share, and preserve their lives. He also produced and financed the movie "Thank You For Smoking". He has a B.A. in Economics from Stanford University and a J.D. from the University of Chicago Law School. Panelist - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Bryan House, VP Product Marketing, Acquia Bryan House runs product marketing at Acquia, which he joined three years ago. Previously, Bryan managed product marketing at EMC for Documentum’s collaboration, document management and search technologies. Prior to EMC, Bryan worked in product marketing and product management in the collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston area and is an ardent Red Sox fan. He earned his MBA at Harvard. Panelist - J.B. Holston, CEO & President, NewsGator Technologies, Inc J.B. has run a wide range of technology and media enterprises over the last two decades. As President of Ziff Davis International, Holston managed Ziff Davis' operations across more than 100 countries, and launched Yahoo! Europe. He was part of the senior management team that led the successful LBO of ZD by Forstmann, Little, and subsequent sale to Softbank. Since selling his last technology start-up, Holston has helped create a wide range of for-profit and not-for-profit entities. Holston’s career has included senior posts with GE, NBC and the Boston Consulting Group. He received his BA and MBA from Stanford University. |
Social Strategies for SharePoint
Tuesday, June 21
This two-part session will assess SharePoint’s intrinsic “socialness,” as well as offer a roadmap for maturing your SharePoint environment. Moderator - Shawn Shell, Founder and Principal Analyst, Consejo Inc. Shawn Shell is the founder and Principal consultant at Consejo, Inc., a firm specializing in the development of information worker solutions. Shawn has spent more than twenty years in the information technology field. He has a broad range of experience, from help desk management to consulting practice management. He brings both the tactical experience of an inside IT professional, with the broad, strategic experience of a senior consultant. For the last ten years, Shawn has concentrated on the development of content management solutions using primarily Microsoft technologies, including SharePoint, Office, Groove, Content Management Server, Live Communication Server and ASP.NET. Prior to founding Consejo, Shawn held various management roles at Dell, Inc. Shawn is a also a contributing analyst on SharePoint for The Real Story Group. Panelist - Sadalit Van Buren, Senior Software Engineer, BlueMetal Architects Sadie Van Buren is a Senior Software Engineer at BlueMetal Architects, based in Watertown, MA. She designs SharePoint solutions and leads deployments with a strong focus on strategy, usability, information architecture, and business process improvement. Sadie has a Bachelor’s degree from Wesleyan University and a Certification in Project Management from Boston University, and is a Microsoft Certified Technology Specialist. She is a member of the Boston Area SharePoint User Group, the Boston Knowledge Management Forum and the Boston chapter of SIKM (System Integrator Knowledge Managers). She is the creator of the SharePoint Maturity Model, and blogs about SharePoint and technology at http://amatterofdegree.typepad.com/ <http://amatterofdegree.typepad.com/> . Panelist - Unni Loland, Senior Consultant, BEKK Unni has been working as software developer in BEKK since 2006. For the last two and half years she’s been working with SharePoint solution development, and has experienced how to use it in the right way and also how not to use it. The last year she has developed a SharePoint-based E2.0 project for a global client with over 100.000 employees. She is currently the head of the SharePoint and CMS competence group in BEKK. |
Social Media & Social Networking: Some Cautionary Tales
Tuesday, June 21
Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks. Moderator - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. Panelist - Julie LeMoine, Enterprise Collaboration, Innovation Expert Julie is a technology and business leader in collaboration, Information Security and Internet-based solutions. She has over 25 years of experience defining and designing “first -time ever” Internet collaboration and Security protocols, products, and services to the Financial Industry, Military & Intelligence Agencies, and Fortune 100 companies. Julie was named a Top 10 Woman to Watch in Technology and Science in New England by Mass High Tech and MIT in 2004, and was formerly Simmon’s Entrepreneur in Residence. Her 25 years have focused on innovation and harnessing advanced technology to keep medium to large enterprises/organizations to advance their leadership positions. In the past 4 years, she created and led the Center for Applied Collaboration at Fidelity Investments’ technology think tank. She helped lead the company’s internal and customer facing social computing efforts. She also led the company’s work in advanced collaboration strategy and POC/Pilots including immersive collaboration, augmented reality, social gaming, and other areas. She is considered a thought leader in the area of applied patterns and models for enterprise harness of collaboration with employees and customers and an expert in advancing innovation around emerging trends for the firms she supports. Prior to her work for Fidelity Investments, Julie held several C-level positions, was a serial entrepreneur and worked for over 10-years at the MITRE Corporation where her work spanned from the invention of early security protocols for the Arpanet/Internet that most firewalls and IP packet filtering products use today to being the security architect for the largest secure Intranet built to date that supported multi-media and interactive video to work on the space shuttle systems for NASA.
Panelist - Doug Cornelius, Chief Compliance Officer, Beacon Capital Partners LLC Doug is the Chief Compliance Officer at a Beacon Capital Partners, LLC, a real estate private equity firm, where he focuses on regulatory compliance, ethics and privacy issues. He blogs about these topics at Compliance Building.com. Before joining Beacon Capital, Doug was a senior real estate and knowledge management attorney at the law firm of Goodwin Procter LLP. Panelist - Stew Sutton, Principal Scientist, Knowledge Management, The Aerospace Corporation Stew leads the Knowledge Management initiatives for The Aerospace Corporation; a 4000 employee Federally Funded Research and Development Center headquartered in Los Angeles, CA. He has initiated multiple strategic initiatives addressing workforce collaboration and knowledge stewardship as well as ongoing technology innovation with current focus on mobile (tablet) computing and collaboration. Panelist - Suzanne McGann, Social Media Program Manager, Global Interactive Strategy, Medtronic Social Media Program Manager for Medtronic, world's largest medical device manufacturer, McGann has spent the past year establishing, promoting and monitoring the safe and effective use of social media within the [global] company. Working with various corporate leaders, international legal and regulatory advisors, and business unit marketers, McGann has already changed the "social culture" of Medtronic. For the ten years previous to her employment at Medtronic (March 2010), McGann was Owner and President of a successful, award-winning full-service interactive agency in St. Paul, Minnesota. Always aware of the rhythms of new medias, McGann has built a career on building businesses and/or [Fortune] revenues parallel to managing the tactical implementation choices. As Medtronic pushes further into new markets, McGann is thoroughly enjoying the global nuances of social media. |
Designing a DIY / Bespoke Platform
Tuesday, June 21
RPC is a firm with ambitious goals for client service excellence. This session will show how RPC has created a bespoke integrated social business platform with social networking, microsharing, enterprise RSS, blogs, wikis and intranet capabilities that is transforming workforce engagement and has put them ahead in the legal sector. Attendess will learn how to achieve an internally-owned platform strategy that can support a range of situated apps addressing specific business needs, and how to combine tools and technologies via API-level integration to create a tailored custom solution. Speaker - Lee Bryant, Co-Founder and Director, Headshift Lee Bryant is an on-line social communication specialist with a focus on knowledge development, and has a strong belief in the empowering potential of the Internet. In 1996, he co-founded one of the first successful online agencies to focus on building online knowledge communities, and In 2002, Lee and his team founded a new company, Headshift, to focus on the emerging area of social software. Since then, he has become a leading writer and practitioner in the field of augmented online social interaction, and Headshift is now at the forefront of the social business movement as part of the global Dachis Group. Speaker - Andrew Woolfson, Director of KM & Capability, Reynolds Porter Chamberlain Andrew Woolfson is the Director of KM and Capability at RPC, with a wide brief to help transform the way the firm does business. He has over 25 years experience working in information, knowledge management and IT, of which the last 11 years were with BDO Stoy Hayward as its Knowledge Director. Previously he worked for KPMG, Reuters, Shell and Oxford Analytica. Andrew’s career to date has tracked the rise of KM as a key aspect to the way organisations mobilise their experience, capabilities and inherent knowledge. |
Socializing Legacy Applications: Are We There Yet?
Thursday, June 23
There's a growing realization that social is not a specific "place," but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Alfred Hsi, Director, Research & Innovation, Deloitte Services LP Alfred Hsi is a director in Deloitte’s National Knowledge Management team (part of Strategy, Brand & Innovation) focusing on social media, mobility, and knowledge management. Previously, Alfred held roles as Deputy Chief Knowledge Officer of U.S. National Knowledge Management (Strategy, Research & Innovation), Director of Operations of U.S. National Knowledge Management (Strategy, Research & Innovation), Director of Global Technology, Media & Telecommunications Knowledge Management (Global Industry), and Leader of U.S. Industry Knowledge Management.
Panelist - Michael Krigsman, CEO, Asuret Inc. and Blogger on IT Failures for ZDNet |
Enterprise Social Collaboration & Innovation - Strategy & Implementation
Thursday, June 23
Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. Having an Enterprise Social Collaboration platform also allows organizations to transform the way employees share, learn, collaborate and communicate effectively and efficiently. As organizations move toward greater levels of collaboration due to the changing workforce, economic conditions and the wide availability of collaboration platforms, the drive for innovation from within will happen naturally and quickly. Speaker - Karthik Chakkarapani, IT Director, Technology Solutions & Operation, American Hospital Association Karthik is a seasoned IT professional with 14 plus years of experience in both technology management and consulting roles with multi-industry experience. Karthik has extensive experience and a broad knowledge in Strategic IT Planning & Business Alignment, Business Process Re-engineering & Transformation, Enterprise Architecture, Infrastructure Operations & Management, Collaboration, Cloud Computing, SaaS, Business Intelligence & Discovery, New Digital Media & Mobile Applications. For the past 5 plus years, Karthik has lead and implemented various enterprise applications and infrastructure projects at AHA including the 'Enterprise Social Collaboration & Innovation' project. For this project, AHA got the 2011 Computerworld Honors Program Laureate for the "Collaboration" category. In his current role as IT Director, Technology Solutions & Operations, Karthik is enabling and transforming business with new, emerging & disruptive technologies. Prior to joining American Hospital Association, Karthik worked as a consultant for Keane, RCN Telecom and Telecom Australia. Karthik holds Master’s degree in Electronics & Telecom Engineering from University of South Australia and MBA in Finance from DePaul University. Karthik is a certified PMP, Agile Scrum Master, ITIL Manager (IT Service Management) & Lean Six Sigma Black Belt professional. Karthik has also presented at many regional and national conferences and participated in many panels on topics such as IT Strategy, Collaboration, Cloud Computing, Cloud Security and New Digital media. |
| Sponsored |
Better Business Insight Means Better Business Decisions - Sponsored by IBM
Tuesday, June 21
![]() As Social Business becomes a strategic priority for more businesses, regardless of size, they are looking for the best approach to reap the business benefits. While workforce optimization, process innovation and deeper customer engagements are widely touted as popular entry points, the value lies in the quantitative outcomes. Collaboration, analytics and insight create the perfect combination to unleash the greater value and harness the energy generated by the multitude of social interactions and scores of structured and unstructured data generated daily. While the paradigm evolves from business to business down to peer to peer, simply connecting people isn't enough. True social businesses generate insights from their social data. Alistair Rennie will discuss the means to achieve better business insight with improved social listening tools, social integration with business process management, and new social business consulting services. Speaker - Alistair Rennie, General Manager, Lotus Software and Collaboration Solutions, IBM Software Group Alistair Rennie is General Manager, Lotus Software and Collaboration Solutions, IBM Software Group. Mr. Rennie was appointed to this position in January, 2010. As general manager, Mr. Rennie has oversight for an extensive portfolio of collaboration tools designed to empower people to be more effective, responsive and innovative within the context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide. |
Integrating The Workforce Experience: Six Steps To Sustainable Business Value - Sponsored by Cisco
Tuesday, June 21
![]() Much of the end-user value proposition behind “Enterprise 2.0” is an integrated, contextually-aware experience that enables people to spend less time shifting between technology silos, and more time collaborating and getting work done. While it’s certainly not easy, the technology part of the equation is pretty straightforward and well understood. What comes before and after the technology deployment, however, poses unprecedented challenges that business leaders are turning to IT and Corporate Communications departments to manage. How do organizations effectively build a vision and roadmap for their journeys to Enterprise 2.0? What success factors and metrics should they use to steer their efforts in the right direction? How do they drive adoption, change management, and effective governance throughout the experience? And, most of all, how do they ensure these initiatives translate to sustainable and measurable business value? Join Sheila Jordan, VP of IT, who is responsible for driving the technology, process, and cultural transformations behind Cisco’s Integrated Workforce Experience. She will share best practices and lessons learned in the context of six critical steps that can help organizations on their own journeys to Enterprise 2.0. Speaker - Sheila Jordan, Vice President, Communication and Collaboration IT, Cisco She holds a Bachelor of Arts degree in accounting from Central Florida State University and an MBA from Florida Institute of Technology. |
Enterprise Co-Created Value: The Next Disruptive Differentiator - Sponsored by Avaya
Wednesday, June 22
![]() This session will explore how user demands are changing within the typical enterprise and how organizations must now adapt to harness global and customer resources to manage complexity. Through factors such as social media, device proliferation, and changing demographics, organizations today are contending with accelerating change and market disruptors that inhibit innovation and process transformation.
Speaker - Laura Bassett, Director of Marketing, Emerging Products and Technology, Avaya Laura Bassett is the Director of Marketing for Avaya’s Emerging Products and Technology group. The group delivers innovative business solutions from Avaya Research Labs and Advanced Software Development. In this role Laura oversees the groups go-to-market including business planning and strategy, market awareness, marketing, and sales enablement and engagement for next generation solutions. She has established Avaya’s Market Driven Innovation Model and Early Adopter Program to support the efforts of Avaya to accelerate the commercialization of innovation. Additionally, Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies. Laura has over 18 years experience in applications consulting, development and delivery. Prior to her current role, Laura led the Contact Center Solutions team responsible for delivering end to end customer service solutions. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. |
| Technology Leadership |
Marketplace Choices: Platforms vs. Products
Tuesday, June 21
Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Mark Bennett, Director, HCM Development, Oracle Mark is the Product Strategy Director for Oracle’s next generation Enterprise Collaboration and Profile Management applications. He has previously led the development of cutting edge Talent Management software for over 9 years. Mark is also a recognized industry blogger, helping businesses get the most value from their talent. Panelist - David Sacks, Founder & CEO, Yammer David is the Founder and CEO of Yammer, Inc. He has been involved in the internet space for ten years as an entrepreneur, executive and investor, starting with PayPal in 1999. David was PayPal's Chief Operating Officer and product leader, taking the company from startup to IPO and eventual sale to eBay for $1.5 billion. Subsequently, he founded Geni.com, which is creating a family tree of the whole world, enabling millions of family members to connect, share, and preserve their lives. He also produced and financed the movie "Thank You For Smoking". He has a B.A. in Economics from Stanford University and a J.D. from the University of Chicago Law School. Panelist - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Bryan House, VP Product Marketing, Acquia Bryan House runs product marketing at Acquia, which he joined three years ago. Previously, Bryan managed product marketing at EMC for Documentum’s collaboration, document management and search technologies. Prior to EMC, Bryan worked in product marketing and product management in the collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston area and is an ardent Red Sox fan. He earned his MBA at Harvard. Panelist - J.B. Holston, CEO & President, NewsGator Technologies, Inc J.B. has run a wide range of technology and media enterprises over the last two decades. As President of Ziff Davis International, Holston managed Ziff Davis' operations across more than 100 countries, and launched Yahoo! Europe. He was part of the senior management team that led the successful LBO of ZD by Forstmann, Little, and subsequent sale to Softbank. Since selling his last technology start-up, Holston has helped create a wide range of for-profit and not-for-profit entities. Holston’s career has included senior posts with GE, NBC and the Boston Consulting Group. He received his BA and MBA from Stanford University. |
Social Strategies for SharePoint
Tuesday, June 21
This two-part session will assess SharePoint’s intrinsic “socialness,” as well as offer a roadmap for maturing your SharePoint environment. Moderator - Shawn Shell, Founder and Principal Analyst, Consejo Inc. Shawn Shell is the founder and Principal consultant at Consejo, Inc., a firm specializing in the development of information worker solutions. Shawn has spent more than twenty years in the information technology field. He has a broad range of experience, from help desk management to consulting practice management. He brings both the tactical experience of an inside IT professional, with the broad, strategic experience of a senior consultant. For the last ten years, Shawn has concentrated on the development of content management solutions using primarily Microsoft technologies, including SharePoint, Office, Groove, Content Management Server, Live Communication Server and ASP.NET. Prior to founding Consejo, Shawn held various management roles at Dell, Inc. Shawn is a also a contributing analyst on SharePoint for The Real Story Group. Panelist - Sadalit Van Buren, Senior Software Engineer, BlueMetal Architects Sadie Van Buren is a Senior Software Engineer at BlueMetal Architects, based in Watertown, MA. She designs SharePoint solutions and leads deployments with a strong focus on strategy, usability, information architecture, and business process improvement. Sadie has a Bachelor’s degree from Wesleyan University and a Certification in Project Management from Boston University, and is a Microsoft Certified Technology Specialist. She is a member of the Boston Area SharePoint User Group, the Boston Knowledge Management Forum and the Boston chapter of SIKM (System Integrator Knowledge Managers). She is the creator of the SharePoint Maturity Model, and blogs about SharePoint and technology at http://amatterofdegree.typepad.com/ <http://amatterofdegree.typepad.com/> . Panelist - Unni Loland, Senior Consultant, BEKK Unni has been working as software developer in BEKK since 2006. For the last two and half years she’s been working with SharePoint solution development, and has experienced how to use it in the right way and also how not to use it. The last year she has developed a SharePoint-based E2.0 project for a global client with over 100.000 employees. She is currently the head of the SharePoint and CMS competence group in BEKK. |
The Vendor Landscape for Sales and Marketing Technology
Tuesday, June 21
The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here. Moderator - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Heidi Tucker, VP, Global Alliances, InsideView, Inc. Heidi Tucker is Vice President of Global Alliances at InsideView, the leading Sales 2.0 sales intelligence, social media company. She is responsible for driving the company’s distribution and OEM relationships with CRM brands, sales automation, and social media solution providers. She also overseas InsideView channel sales and strategic alliances. Heidi’s career spans more than 20 years leading marketing, sales, and business development. Prior to joining InsideView, Heidi was Vice President of Business Development at Hoover’s (a D&B Company), where she led Hoover’s API content licensing, mobile product distribution, and built the company’s first channel sales organization to expand distribution through major CRM brand owners and their partner eco-systems. Prior to Hoover’s, Heidi was SVP of Enterprise Sales at First Research, leading the company's North America expansion. She was also VP of Marketing for Courtlink Corporation, (Lexis-Nexis), and SVP of Business Marketing at Bank of America. Heidi is passionate about women’s leadership issues and the arts. She is president of the board of International Ballet Theatre and a member of the Board of Directors of Girl Scouts of Western Washington. She was a member of two international diplomatic trade delegations: Baltics (2005) and China (2008) and a cultural exchange to Russia (2009). She lives in the Seattle area with her husband and two teenage children. Panelist - Anthony Lye, SVP, Oracle CRM, Oracle Anthony Lye is senior vice president of CRM, responsible for Oracle Fusion CRM, Oracle CRM On Premise and Oracle CRM On Demand, CRM on demand operations, Oracle's own deployment of CRM, and CRM IT. Previously Mr. Lye was the group vice president of CRM products at Oracle, responsible for Oracle’s CRM product strategy and product management for CRM in the applications development organization. Prior to joining Oracle in 2006, Mr. Lye was the group vice president and general manager of CRM products at Siebel Systems, responsible for Siebel’s vertical and horizontal CRM application technologies. Mr. Lye managed and directed all of Siebel’s enterprise application strategy, product marketing, and product management. Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, a company he ran with help and investment from David Stamm, founder of Clarify, and Steve Goldsworthy, founder of Vantive. Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business. He also spent five years at Remedy Corporation, where he served as senior director and general manager for global major accounts, strategic alliances, and international business operations. Mr. Lye also worked in product marketing at Tivoli Systems, and he also served as a management consultant focused on distributed systems at Arthur Anderson (now Accenture) in the financial services vertical in London and New York. Mr. Lye holds an honors degree in Engineering from the University of Bath in England. Panelist - William Hou, VP of Line of Business Sales, Service and Marketing On-demand, SAP Bill is SAP’s VP of Line of Business Sales, Service and Marketing On-demand and has over 20 years of industry and software experience. While at Siebel Systems, Bill ran Service and Call Center Products, Siebel’s largest product line, and also championed an acquisition that expanded the definition of CRM into the Self Service space. With Oracle’s soon-after acquisition of Siebel Systems, Bill remained with Oracle for two years as VP of Self Service Products, leading the product strategy and product management of the first applications built on Oracle Fusion Middleware. Bill has also had large operating roles as VP/GM of the Service and Support Division at Agilent Technologies and as Northeast Zone Operations Manager, as NY Region Area Service Manager and as China Service Manager for GE Medical Systems (now GE Healthcare). Prior to joining Siebel Systems, Bill led business development for GE Medical Systems’ Service business, which included acquisitions, equity investments and partnerships. Bill is also the founder of WEMKE Capital, LLC, which conducts financial investments based on primarily on technical analysis. Bill graduated from Princeton University with a BSE in Mechanical and Aerospace Engineering and from MIT with a masters in Mechanical Engineering. Panelist - David Bankston, CTO, INgage Networks |
UC + Social Computing = Best of Both Worlds?
Tuesday, June 21
“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Chris Morace, Senior Vice President of Business Development, Jive Software Chris Morace joined Jive Software in October 2007 to lead its Social Business Software product strategy, and oversees product management and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard); and Kintana, an IT governance software company (acquired by Mercury Interactive). He began his career architecting supply chain solutions and facilitating enterprise change management with Price Waterhouse for companies such as Cisco, Western Digital, and Xerox. Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives the Bay Area with his wife and children. Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. Panelist - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. |
Socializing the Contact Center
Wednesday, June 22
Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Nancy Dobrozdravic, VP, Solutions Marketing, Aspect As vice president of solutions marketing at Aspect, Nancy Dobrozdravic is responsible for driving revenue across Aspect’s contact management and workforce optimization products lines as well as creating new market offerings that fully leverage the combined strength of Aspect technologies and professional services. She plays a key role in analyst relations and in leading product launches, facilitating sales and channel readiness and supporting marketing initiatives to generate demand. Panelist - Laura Bassett, Director of Marketing, Emerging Products and Technology, Avaya Laura Bassett is the Director of Marketing for Avaya’s Emerging Products and Technology group. The group delivers innovative business solutions from Avaya Research Labs and Advanced Software Development. In this role Laura oversees the groups go-to-market including business planning and strategy, market awareness, marketing, and sales enablement and engagement for next generation solutions. She has established Avaya’s Market Driven Innovation Model and Early Adopter Program to support the efforts of Avaya to accelerate the commercialization of innovation. Additionally, Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies. Laura has over 18 years experience in applications consulting, development and delivery. Prior to her current role, Laura led the Contact Center Solutions team responsible for delivering end to end customer service solutions. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. Panelist - Donald Greco, Director, Siemens Enterprise Communications Don’s responsibilities include the sales, marketing efforts and partnership development for the Siemens national Contact Center practice. Siemens is one of the leading worldwide providers of Contact center technology and Telephony Applications world wide. He is based out of Reston, Virginia. Panelist - Charles Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group |
Who Leads Social Business and What Does Leadership Look Like?
Wednesday, June 22
As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ |
The Vendor Landscape for HR Technology
Wednesday, June 22
Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - James Latham, CMO, OpenText Corporation James Latham is the Chief Marketing Officer at Open Text Corporation. At Open Text, James is focused on integration and collaboration between various marketing groups. James has more than two decades of executive leadership and global marketing experience in both start-up and large public software organizations. In his career he has served many roles including leading the Marketing Strategy team at McCann Worldgroup®., and Vice President of Marketing and Marketing Strategy for such companies as IBM® and Lotus Development®. He has lectured at Northeastern University and in global marketing for the Masters in International Management. Panelist - Mark Bennett, Director, HCM Development, Oracle Mark is the Product Strategy Director for Oracle’s next generation Enterprise Collaboration and Profile Management applications. He has previously led the development of cutting edge Talent Management software for over 9 years. Mark is also a recognized industry blogger, helping businesses get the most value from their talent. Panelist - Daniel Debow, Co-CEO, Rypple.com Daniel is co-founder and co-CEO of Rypple, where he drives marketing, engineering and product development initiatives. Before Rypple, Daniel co-founded Workbrain, a workforce management software company that listed Wal-Mart, Target, Best Buy, Citigroup, and British Airways amongst its more than 250 global clients. Daniel led Workbrain’s sale to Infor for $227m in 2007. Daniel is a regular contributor to Fortune.com and the Huffington Post, and has been widely quoted in the Financial Times, the Economist and Bloomberg Businessweek. He holds a JD/MBA from the University of Toronto and an LLM in Law, Science and Technology from Stanford University. He lives in Toronto with his wife and son. |
Dramatically Increase Operational Efficiencies with the Social Supply Chain
Wednesday, June 22
Thanks to decades of supply chain optimization solutions, today’s leading organizations have mature transaction-oriented supply chain designs. Moderator - Sameer Patel, Partner, Sovos Group Sameer Patel has more than a decade of experience managing initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Speaker - Tony Martins, VP – Supply Chain, TEVA Pharmaceutical Tony Martins is the Vice President, Supply Chain at Teva Canada, a subsidiary of Teva Pharmaceuticals. Tony is a Civil Engineer by the Technical University of Lisbon. His career spans 33 years working as a Consultant in Enterprise Systems in 12 industries and as an Executive in Supply Chain Management in the Generic Pharmaceutical industry where he has been a pioneer in the application of virtual collaboration in the workplace and in relationships with external partners of the Supply Chain. |
Big Data Analytics for Social Media
Thursday, June 23
Big Data analytics technologies like Hadoop first took hold in the realm of very large scale Internet operations such as search engines, but the need for them is becoming more widespread as enterprises seek to make sense of an overwhelming volume of social media data. We will look at how social media monitoring and management vendors are tapping these once exotic technologies and making them accessible to mere mortals, as well as the analytic skills their customers need to put Big Data to work. Moderator - David Carr, Editor, The BrainYard (InformationWeek.com enterprise social media) David Carr currently works as a freelance writer for information technology publications and as a web developer. He was the Technology Editor of Ziff Davis's Baseline Magazine from 2001-2007 and before that held a similar role at Internet World magazine. His recent articles have been published in CIO Magazine, CIOZone.com, CIO Insight, Information Week, and Defense Systems. David also does a monthly e-newsletter on the TV news business for Broadcasting & Cable. Panelist - Zach Hofer-Shall, Analyst, Forrester Research, Inc. Zach is the leading expert on Social Intelligence -- using insights generated from online discussion to inform marketing and business strategy. His research focuses on the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible. Zach has been with Forrester for three years. Panelist - David Gutelius, Chief Social Scientist, Jive Software As Jive’s Chief Social Scientist, David Gutelius is responsible for driving the enterprise social graph strategy. He was previously the CEO of Proximal Labs, a startup leveraging 'big data' for enterprise social networks that was acquired by Jive earlier this year. Prior to Proximal Labs, David was the co-founder and CTO at Social Kinetics. He additionally co-founded the Social Computing Group at SRI International's Aritificial Intelligence Center, and he served as the Product Manager on the DARPA CALO project -- the largest machine-learning project ever funded. David's background is in behavioral economics with a focus on social network theory. He was previously a visiting professor at Stanford University, and holds a Masters and PhD in economic history from Johns Hopkins. Panelist - Michael Wu, Principal Scientist, Lithium Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from U.C. Berkeley’s Biophysics graduate program. Currently, Michael is applying similar data-driven methodologies to investigate and understand the complex dynamics within online communities as well as the greater social web. |
Enterprise Social Collaboration & Innovation - Strategy & Implementation
Thursday, June 23
Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. Having an Enterprise Social Collaboration platform also allows organizations to transform the way employees share, learn, collaborate and communicate effectively and efficiently. As organizations move toward greater levels of collaboration due to the changing workforce, economic conditions and the wide availability of collaboration platforms, the drive for innovation from within will happen naturally and quickly. Speaker - Karthik Chakkarapani, IT Director, Technology Solutions & Operation, American Hospital Association Karthik is a seasoned IT professional with 14 plus years of experience in both technology management and consulting roles with multi-industry experience. Karthik has extensive experience and a broad knowledge in Strategic IT Planning & Business Alignment, Business Process Re-engineering & Transformation, Enterprise Architecture, Infrastructure Operations & Management, Collaboration, Cloud Computing, SaaS, Business Intelligence & Discovery, New Digital Media & Mobile Applications. For the past 5 plus years, Karthik has lead and implemented various enterprise applications and infrastructure projects at AHA including the 'Enterprise Social Collaboration & Innovation' project. For this project, AHA got the 2011 Computerworld Honors Program Laureate for the "Collaboration" category. In his current role as IT Director, Technology Solutions & Operations, Karthik is enabling and transforming business with new, emerging & disruptive technologies. Prior to joining American Hospital Association, Karthik worked as a consultant for Keane, RCN Telecom and Telecom Australia. Karthik holds Master’s degree in Electronics & Telecom Engineering from University of South Australia and MBA in Finance from DePaul University. Karthik is a certified PMP, Agile Scrum Master, ITIL Manager (IT Service Management) & Lean Six Sigma Black Belt professional. Karthik has also presented at many regional and national conferences and participated in many panels on topics such as IT Strategy, Collaboration, Cloud Computing, Cloud Security and New Digital media. |
| Video and Unified Communications |
Real Time Collaboration Across The Firewall
Tuesday, June 21
Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures? Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Joe Hildebrand, Future Collaboration Technologies Innovator, Cisco Joe Hildebrand, former CTO of Jabber Inc. and now working on future collaboration technologies at Cisco Panelist - Diane Nastri, VP of Unified Communications, XConnect Diane Nastri is VP of Unified Communications at XConnect, a leader in global IP peering. At XConnect, Diane is responsible for driving sales of XConnect’s federation platform in the enterprise market. Diane has a MBA in International Business from George Washington University and a
Panelist - Charles Studt, VP, Product Management, IntelePeer Mr. Studt is responsible for all aspects of product strategy, product development, and corporate and product marketing, at IntelePeer, including guiding the creation, rollout and broad market acceptance of the Open Communications Platform. Mr. Studt brings over 15 years of experience in product management, marketing and engineering leadership roles, creating innovative product and service solutions for the telecommunications industry. Prior to IntelePeer, Mr. Studt served as the Director of Product Management and Marketing at TeleGea, where he was instrumental in creating the industry’s first service delivery platform for hosted VoIP services, establishing a market leadership position, and successful corporate acquisition. Previously, Mr. Studt served as an industry consultant at KPMG (BearingPoint) and American Management Systems (CGI), leading OSS and billing modernization programs at global Tier 1 carriers including BellSouth, Verizon, Swisscom, KPN and TeliaSonera. Mr. Studt holds a Bachelor of Arts degree from the University of Pennsylvania, and is a frequent industry speaker and commentator on trends such as Voice 2.0 and next-gen communication services. Panelist - Brandon Savage, Sr. Product Manager, Box.net Brandon Savage is Sr. Product Manager at Box, where he is responsible for front-end feature planning and development, end-user experience, and product usability. Prior to joining Box, Brandon was the lead front-end product manager at Yahoo! Mail. There, he managed both the Classic and All New Mail products - used by hundreds of millions of users worldwide. At Box, Brandon is working to make collaboration simple and to keep the "sexy" in Box's "Sexy Enterprise" products by building features that end users will love. Brandon has an MBA in Media, Entertainment and Technology from New York University's Stern School of Business. |
UC + Social Computing = Best of Both Worlds?
Tuesday, June 21
“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Chris Morace, Senior Vice President of Business Development, Jive Software Chris Morace joined Jive Software in October 2007 to lead its Social Business Software product strategy, and oversees product management and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard); and Kintana, an IT governance software company (acquired by Mercury Interactive). He began his career architecting supply chain solutions and facilitating enterprise change management with Price Waterhouse for companies such as Cisco, Western Digital, and Xerox. Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives the Bay Area with his wife and children. Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. Panelist - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. |
Socializing the Contact Center
Wednesday, June 22
Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Nancy Dobrozdravic, VP, Solutions Marketing, Aspect As vice president of solutions marketing at Aspect, Nancy Dobrozdravic is responsible for driving revenue across Aspect’s contact management and workforce optimization products lines as well as creating new market offerings that fully leverage the combined strength of Aspect technologies and professional services. She plays a key role in analyst relations and in leading product launches, facilitating sales and channel readiness and supporting marketing initiatives to generate demand. Panelist - Laura Bassett, Director of Marketing, Emerging Products and Technology, Avaya Laura Bassett is the Director of Marketing for Avaya’s Emerging Products and Technology group. The group delivers innovative business solutions from Avaya Research Labs and Advanced Software Development. In this role Laura oversees the groups go-to-market including business planning and strategy, market awareness, marketing, and sales enablement and engagement for next generation solutions. She has established Avaya’s Market Driven Innovation Model and Early Adopter Program to support the efforts of Avaya to accelerate the commercialization of innovation. Additionally, Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies. Laura has over 18 years experience in applications consulting, development and delivery. Prior to her current role, Laura led the Contact Center Solutions team responsible for delivering end to end customer service solutions. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. Panelist - Donald Greco, Director, Siemens Enterprise Communications Don’s responsibilities include the sales, marketing efforts and partnership development for the Siemens national Contact Center practice. Siemens is one of the leading worldwide providers of Contact center technology and Telephony Applications world wide. He is based out of Reston, Virginia. Panelist - Charles Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group |
Socializing With Video: How Emerging Video Applications Will Impact Enterprise Collaboration
Thursday, June 23
Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless, the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we’ll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Harvey Benedict, Enterprise Video, Adobe Harvey has been in the enterprise communication space for over 12 years. Harvey was a key member of the Business services team at Broadcast.com (sold to Yahoo), the first company to deliver streaming media services to enterprises and media companies. Harvey then founded a successful consulting company, Streamline Media, that worked with companies such as UPS, Coca Cola, Wells Fargo, Scripps Networks and Bank of America to create requirement documents and work across technical and business teams to create scaleable, technically advanced global communication services for their enterprises. He joined Kontiki and was a key executive that positioned the company for a sale to Verisign. Currently Harvey leads the business development and strategy for Adobe's Enterprise video and collaboration platform. Panelist - Andy Howard, Independent Consultant
Andy Howard has over 18 years of experience in IP Video, Networking, Software, and Internet Security. Andy currently consults with organizations looking to deploy video communications solutions, with a focus on streaming media applications and their integration into Unified Communications. Previously, Andy was Senior Director of Business Development and Product Strategy at VBrick Systems. In that role, Andy directed VBrick's Business Development, Product Strategy, Partner Marketing, and Go-To-Market efforts. Andy has been at the forefront of the digital video industry since it began, pioneering the development of the industry's first streaming media caching appliance in the late 1990's, while holding Product Management and Marketing positions at CacheFlow (now Blue Coat) and Novell. Andy received a bachelor's degree cum laude from Harvard University and an MBA with Distinction from the Ross School of Business at the University of Michigan. Panelist - Kevin Crayton, VP, Sales & Business Development, Kontiki Panelist - Anne Coulombe, Director, Product Management VEMS, Vbrick Systems |
| Monday, June 20 | |
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4:30 PM – 6:30 PM Location: Room 311 Join your friends and peers at the Enterprise 2.0 BarCamp. This informal BarCamp will be hosted by Ross Mayfield and Susan Scrupski and will provide an opportunity to share your ideas and get your specific questions answered. | |
| Tuesday, June 21 | |
7:30 AM – 8:30 AM Location: 3rd Floor, Boylston Hallway ![]()
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8:30 AM – 9:45 AM Location: Ballroom A Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - John Hagel III, Co-author, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche John Hagel III has nearly 30 years’ experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. Keynote Speaker - Mike Rhodin, Senior Vice President, IBM Software Solutions Group, IBM Mike Rhodin is Senior Vice President, IBM Software Solutions Group. This group focuses on integrated offerings that target high-growth opportunities such as business analytics, collaboration and industry solutions. Keynote Speaker - John Stepper, Managing Director, Deutsche Bank At Deutsche Bank, John is a technologist responsible for driving adoption of our collaboration platforms. Prior to this, he worked on trading and risk technology at Deutsche, Morgan Stanley and NatWest Markets. He started his career at AT&T Bell Labs where he reengineered network control centers and co-authored “Successful Reengineering”. John graduated from Columbia University with a BA and MS in Computer Science. Keynote Speaker - Brett Shockley, enior Vice President, Corporate Development & Strategy, Avaya Brett Shockley is Senior Vice President, Corporate Development & Strategy of Avaya Inc., a leading global provider of business communications applications, systems and services. He is responsible for Avaya's mergers, acquisitions, major partnerships, Corporate Strategy, and Emerging Products and Technology which includes Avaya’s Research Labs. | |
9:45 AM – 10:00 AM Location: 3rd Floor, Boylston Hallway ![]()
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10:00 AM – 11:15 AM Location: Ballroom A
Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Keynote Speaker - Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT. Keynote Speaker - Jim Grubb, VP, Corporate Communications, Cisco Jim Grubb is Vice President of Corporate Communications Architecture and Chief Demonstration Officer at Cisco Systems, Inc. He has responsibility for supporting Cisco’s internal and external message and brand over a multitude of mediums, including video, telepresence, social media platforms, live demonstrations, and more. He has responsibility for driving aspects of Cisco’s next generation collaboration and communication solutions by partnering with the business units and IT on critical business requirements and more unified user experiences across Cisco’s portfolio. Keynote Speaker - Bryce Williams, Social Media Consultant - IT, Eli Lilly Bryce is an IT Social Collaboration Consultant with Eli Lilly and Company, responsible for implementation, adoption and business consulting of social collaboration capabilities within the enterprise. Bryce has accelerated Lilly's journey toward a more transparent information culture via demonstration, an early adopter pilot, the introduction of new enterprise-wide capabilities and the integration of key business activities into open collaboration environments. Bryce has over 12 years of IT Business Consultant / Project Management experience at Lilly. He is also is a member of The 2.0 Adoption Council and The Community Backchannel. Bryce has a B.S. in Systems Analysis from Miami University and an MBA (Leadership special focus) from Butler University. Keynote Speaker - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. | |
11:15 AM – 5:30 PM Location: Hall D Meet more than 35 top vendors of collaboration technologies. | |
11:30 AM – 12:15 PM Track: SponsoredLocation: Room 310 ![]() As Social Business becomes a strategic priority for more businesses, regardless of size, they are looking for the best approach to reap the business benefits. While workforce optimization, process innovation and deeper customer engagements are widely touted as popular entry points, the value lies in the quantitative outcomes. Collaboration, analytics and insight create the perfect combination to unleash the greater value and harness the energy generated by the multitude of social interactions and scores of structured and unstructured data generated daily. While the paradigm evolves from business to business down to peer to peer, simply connecting people isn't enough. True social businesses generate insights from their social data. Alistair Rennie will discuss the means to achieve better business insight with improved social listening tools, social integration with business process management, and new social business consulting services. Speaker - Alistair Rennie, General Manager, Lotus Software and Collaboration Solutions, IBM Software Group Alistair Rennie is General Manager, Lotus Software and Collaboration Solutions, IBM Software Group. Mr. Rennie was appointed to this position in January, 2010. As general manager, Mr. Rennie has oversight for an extensive portfolio of collaboration tools designed to empower people to be more effective, responsive and innovative within the context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide. | |
11:30 AM – 12:15 PM Track: Community Management: Inside the EnterpriseLocation: Room 311 We don’t usually like to talk about it but sometimes we fail, and those stories are usually the most important to share. This session will showcase NASA's real life Enterprise 2.0 failures and what has been learned from them. Attendees will learn what led to the failure, what they can do to avoid the same fate and how to apply the lessons to similar situations. Speaker - Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC Kevin D. Jones came to the Enterprise 2.0 from the Performance Improvement and Learning professions. Understanding the potential of E2.0 in these fields, his focus over the last few years has been to use social and collaborative technology to increase employee performance. | |
11:30 AM – 12:15 PM Tracks: Social Apps and Platforms, Technology LeadershipLocation: Room 312 Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Mark Bennett, Director, HCM Development, Oracle Mark is the Product Strategy Director for Oracle’s next generation Enterprise Collaboration and Profile Management applications. He has previously led the development of cutting edge Talent Management software for over 9 years. Mark is also a recognized industry blogger, helping businesses get the most value from their talent. Panelist - David Sacks, Founder & CEO, Yammer David is the Founder and CEO of Yammer, Inc. He has been involved in the internet space for ten years as an entrepreneur, executive and investor, starting with PayPal in 1999. David was PayPal's Chief Operating Officer and product leader, taking the company from startup to IPO and eventual sale to eBay for $1.5 billion. Subsequently, he founded Geni.com, which is creating a family tree of the whole world, enabling millions of family members to connect, share, and preserve their lives. He also produced and financed the movie "Thank You For Smoking". He has a B.A. in Economics from Stanford University and a J.D. from the University of Chicago Law School. Panelist - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Bryan House, VP Product Marketing, Acquia Bryan House runs product marketing at Acquia, which he joined three years ago. Previously, Bryan managed product marketing at EMC for Documentum’s collaboration, document management and search technologies. Prior to EMC, Bryan worked in product marketing and product management in the collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston area and is an ardent Red Sox fan. He earned his MBA at Harvard. Panelist - J.B. Holston, CEO & President, NewsGator Technologies, Inc J.B. has run a wide range of technology and media enterprises over the last two decades. As President of Ziff Davis International, Holston managed Ziff Davis' operations across more than 100 countries, and launched Yahoo! Europe. He was part of the senior management team that led the successful LBO of ZD by Forstmann, Little, and subsequent sale to Softbank. Since selling his last technology start-up, Holston has helped create a wide range of for-profit and not-for-profit entities. Holston’s career has included senior posts with GE, NBC and the Boston Consulting Group. He received his BA and MBA from Stanford University. | |
11:30 AM – 12:15 PM Track: Video and Unified CommunicationsLocation: Room 313 Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures? Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Joe Hildebrand, Future Collaboration Technologies Innovator, Cisco Joe Hildebrand, former CTO of Jabber Inc. and now working on future collaboration technologies at Cisco Panelist - Diane Nastri, VP of Unified Communications, XConnect Diane Nastri is VP of Unified Communications at XConnect, a leader in global IP peering. At XConnect, Diane is responsible for driving sales of XConnect’s federation platform in the enterprise market. Diane has a MBA in International Business from George Washington University and a
Panelist - Charles Studt, VP, Product Management, IntelePeer Mr. Studt is responsible for all aspects of product strategy, product development, and corporate and product marketing, at IntelePeer, including guiding the creation, rollout and broad market acceptance of the Open Communications Platform. Mr. Studt brings over 15 years of experience in product management, marketing and engineering leadership roles, creating innovative product and service solutions for the telecommunications industry. Prior to IntelePeer, Mr. Studt served as the Director of Product Management and Marketing at TeleGea, where he was instrumental in creating the industry’s first service delivery platform for hosted VoIP services, establishing a market leadership position, and successful corporate acquisition. Previously, Mr. Studt served as an industry consultant at KPMG (BearingPoint) and American Management Systems (CGI), leading OSS and billing modernization programs at global Tier 1 carriers including BellSouth, Verizon, Swisscom, KPN and TeliaSonera. Mr. Studt holds a Bachelor of Arts degree from the University of Pennsylvania, and is a frequent industry speaker and commentator on trends such as Voice 2.0 and next-gen communication services. Panelist - Brandon Savage, Sr. Product Manager, Box.net Brandon Savage is Sr. Product Manager at Box, where he is responsible for front-end feature planning and development, end-user experience, and product usability. Prior to joining Box, Brandon was the lead front-end product manager at Yahoo! Mail. There, he managed both the Classic and All New Mail products - used by hundreds of millions of users worldwide. At Box, Brandon is working to make collaboration simple and to keep the "sexy" in Box's "Sexy Enterprise" products by building features that end users will love. Brandon has an MBA in Media, Entertainment and Technology from New York University's Stern School of Business. | |
11:30 AM – 12:15 PM Tracks: Business Leadership, Sales and MarketingLocation: Room 309 Kristen Sanders will share her experience building a business case and selling the value of enterprise collaboration for the sales lifecycle internally at Yahoo!, the premier digital media company. Learn about the steps taken prior to implementation that proved crucial in creating value, gaining buy-in and ultimately ensuring a successful collaboration offering to improve sales productivity and efficiency. Walk away with an actionable checklist to help you make the case internally for an enterprise sales collaboration portal—everything from handling the requirements gathering and validation phases and communicating with multi and cross-functional teams, to change management and content creation. And arm yourself with the critical pre-implementation components necessary to ensure enterprise business collaboration that transforms the business, takes sales/marketing communications to a whole new level and delivers tremendous value. Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Speaker - Kristen Demarest Sanders, Director, Global Sales Operations, Sales Enablement, Yahoo! | |
12:15 PM – 1:15 PM Location: Hall D ![]()
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1:15 PM – 2:15 PM Track: SponsoredLocation: Room 310 ![]() Much of the end-user value proposition behind “Enterprise 2.0” is an integrated, contextually-aware experience that enables people to spend less time shifting between technology silos, and more time collaborating and getting work done. While it’s certainly not easy, the technology part of the equation is pretty straightforward and well understood. What comes before and after the technology deployment, however, poses unprecedented challenges that business leaders are turning to IT and Corporate Communications departments to manage. How do organizations effectively build a vision and roadmap for their journeys to Enterprise 2.0? What success factors and metrics should they use to steer their efforts in the right direction? How do they drive adoption, change management, and effective governance throughout the experience? And, most of all, how do they ensure these initiatives translate to sustainable and measurable business value? Join Sheila Jordan, VP of IT, who is responsible for driving the technology, process, and cultural transformations behind Cisco’s Integrated Workforce Experience. She will share best practices and lessons learned in the context of six critical steps that can help organizations on their own journeys to Enterprise 2.0. Speaker - Sheila Jordan, Vice President, Communication and Collaboration IT, Cisco She holds a Bachelor of Arts degree in accounting from Central Florida State University and an MBA from Florida Institute of Technology. | |
1:15 PM – 2:15 PM Track: Mobile EnterpriseLocation: Room 313 Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - David Boloker, CTO Emerging Interent Technology, IBM Corporation David Boloker is CTO of IBM's Emerging Internet Technology group and also holds the title of Distinguished Engineer. David is leading work in many areas including Mobile, Visual Editing, Next-generation collaboration, artificial intelligence/natural language processing as well as working with the COPDGene Foundation to study the inherited factors that make some people more likely to develop Chronic Obstructive Pulmonary Disease (COPD) - a disease largely caused by cigarette smoke and the 4th leading cause of death in the United States. David is responsible for the Internet platform so that the doctors and Researchers can collaborate online sharing textual, CT and genetic information. David is also responsible for forming IBM's technical strategy around the emerging markets of mobile devices and the desktop Web. In this role, he leads an globally distributed IBM team researching new areas in software design. Panelist - John Cash, Enterprise Product Advocate, Research in Motion John Cash is an Enterprise Product Advocate based in Dallas, TX. In his role, Mr. Cash promotes the vision and value proposition behind BlackBerry’s award winning portfolio of enterprise mobility solutions. Mr. Cash has over 19 years of product management, sales, and enterprise IT leadership spanning multiple industry segments including manufacturing, financial services, and government/military. Prior to joining RIM in 2009, Mr. Cash worked for Nokia, overseeing early market sales of Nokia’s enterprise voice and mobility solution for the US. Other previous career assignments were with Capital One, Goodyear Tire & Rubber Co. and the US Army. Mr. Cash has a Bachelor of Science degree from the University of Virginia and an MBA from Liberty University. Panelist - Jim Worth, Solution Partner, Merck Jim is a Director of Global Services at Merck where he supports Merck Research Labs through leading edge collaboration and knowledge management programs. Previously he held senior management positions at Wyeth Research and Philips Electronics. He holds a BS ME from Georgia Tech, and a Marketing MBA from Temple University. He was instrumental in the development of the Merck’s Professional Networking and Communities capability that is now a central feature of Merck’s Enterprise Portal. He also provides IT leadership to a broad portfolio of innovation projects within the research, collaboration, and knowledge discovery processes. Panelist - Mark Farnham, CRO, Aislebuyer
Mark “Moose” Farnham, Chief Revenue Officer at AisleBuyer, oversees all sales and marketing initiatives. Previously, Farnham served as president and CEO of Columbian Home Products, the oldest cookware manufacturer in North America. His extensive experience in the consumer goods industry includes leading companies such as Originals, Inc., Accentra, and Helix USA Limited, one the oldest manufacturers of school products. Farnham also has significant experience in sales and product management, having worked at NCR (formerly AT&T GIS) and Rittenhouse Paper, and previously lived and worked abroad. Farnham also appeared in the popular "Big Break" series on the Golf Channel and is an avid golfer. | |
1:15 PM – 2:15 PM Tracks: Business Leadership, Community Management: Engaging External AudiencesLocation: Room 311 Communities are a hot topic but what are they and why are organizations using them for a range of business processes from marketing to support to innovation to internal collaboration? Networked communications environments allow organizations to strip out costs while improving agility due to the increased speed of information flow. However, they bring with them the need for new methods of management and operations. In this session we will look at what communities are, their impact on organizations, and the new opportunities and risks they present. Included in the discussion will be key findings from the 2011 State of Community Management report. Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee | |
1:15 PM – 2:15 PM | |
1:15 PM – 2:15 PM Track: Sales and MarketingLocation: Room 309 In today's networked economy, customers and prospects come armed with deep insight about your products and service levels well before they are ready to buy. Whether engaging with buyers who have similar interests on Twitter, or perusing third party or branded communities, knowledge about you and your products is widely available from other customers. So they expect timely and knowledgeable insight and service, to continue to do business with you or to become new customers. To respond to this new reality, organizations require tighter connections between those on the front lines (sales, marketing, support) and those designing, building and supplying products behind the proverbial firewall. Speaker - Kristin Hersant, Vice President of Corporate Marketing, StrongMail An interactive marketing veteran, Kristin Hersant has more than 14 years of experience managing successful integrated marketing programs to raise awareness and generate demand. An active voice in the industry and regular contributor to marketing trade publications, Hersant has risen to become a respected leader in the field of email marketing and social media for B2B and B2C marketing. Since joining StrongMail in 2004, Hersant has spearheaded its corporate marketing efforts, which have helped fuel the company s strong growth and industry reputation. Speaker - Michele Warther, Director of Community, Webtrends | |
2:30 PM – 3:30 PM Tracks: Business Leadership, Community Management: Engaging External AudiencesLocation: Room 311 How did Intuit create an environment where a call center rep’s idea could turn into a new business with 100,000 users; where time to market accelerated by 60%; where innovative output increased by 6x? Find out from those who drove that change from within the organization through a combination of social tools and lightweight processes. Attendees will gain an understanding of how mindset, processes, and social tools can come together to cause widespread change in an organization. Speaker - Roy Rosin, Vice President of Innovation, General Manager of Intuit Brainstorm, Intuit Roy Rosin is Vice President of Innovation at Intuit, a leading software company best known for Quicken, QuickBooks and TurboTax. | |
2:30 PM – 3:30 PM Track: Mobile EnterpriseLocation: Room 313 Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Matt Wilkinson, VP of Product, Socialcast Matt is the Vice President of Product at Socialcast, bringing over 14 years of product development experience in serving the enterprise market. Prior to Socialcast, Matt was the head of Product Strategy at SumTotal, providing talent development solutions that focused on employee engagement, productivity, and driving a high-performance culture. Before SumTotal, Matt held technology and product leadership roles at both startup and enterprise companies including AIT, MAPICS (Infor), and FirstLocus. Matt's interests include social learning, enterprise collaboration and productivity, human capital intelligence, and open web standards. Panelist - Lawrence Coburn, CEO & Co-Founder, DoubleDutch Lawrence Coburn is the founder and CEO of DoubleDutch, the category leader in enterprise geosocial applications. DoubleDutch helps enterprise teams stay connected, log their activity, and get work done - all via their smartphones. Panelist - Charlie Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group Charlie Isaacs has a track record of R&D leadership, starting with GTE (eventually became Verizon), where he served as Vice President of Engineering and headed a group of over 200 engineers working on Government and commercial applications. Following GTE, Mr. Isaacs held R&D leadership positions at Answer Systems (acquired by Computer Associates), and served as Chief Technology Officer at Broad Daylight (sold to Primus) and at Primus Knowledge Systems until Primus’ acquisition by ATG. Charlie served as Chief Technology Officer and Chief Customer Officer at Kana Software, Inc. Mr. Isaacs holds a B.S. degree in Electrical Engineering from the University of California at Santa Barbara and an MBA from California Lutheran University. When Charlie left KANA in 2009 and prior to joining Alcatel-Lucent, he developed and delivered a Social Media strategy for two different companies. Charlie has over 15 years of CRM experience. Panelist - Eric Sauve, Vice President, Corporate Development, NewsGator Eric is a leading expert on Enterprise collaboration, learning and social technologies. Eric has worked with private and public sector organizations to help them make next generation Internet approaches a reality in their organization and drive meaningful business results. Eric is the former CEO and Co-founder of Tomoye, acquired by NewsGator in January of 2010. Under Eric’s leadership, Tomoye products have established themselves as market leaders, receiving multiple awards and recognition from industry analysts. He is a four time entrepreneur, and prior to founding Tomoye, he founded La Siembra, the largest Fair Trade organic chocolate company in North America. Eric holds a Bachelor of Commerce from the University of Alberta and a Masters of Arts from Carleton University. | |
2:30 PM – 3:30 PM Tracks: Governance, Risk and Compliance, Social Apps and PlatformsLocation: Room 312 Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks. Moderator - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. Panelist - Julie LeMoine, Enterprise Collaboration, Innovation Expert Julie is a technology and business leader in collaboration, Information Security and Internet-based solutions. She has over 25 years of experience defining and designing “first -time ever” Internet collaboration and Security protocols, products, and services to the Financial Industry, Military & Intelligence Agencies, and Fortune 100 companies. Julie was named a Top 10 Woman to Watch in Technology and Science in New England by Mass High Tech and MIT in 2004, and was formerly Simmon’s Entrepreneur in Residence. Her 25 years have focused on innovation and harnessing advanced technology to keep medium to large enterprises/organizations to advance their leadership positions. In the past 4 years, she created and led the Center for Applied Collaboration at Fidelity Investments’ technology think tank. She helped lead the company’s internal and customer facing social computing efforts. She also led the company’s work in advanced collaboration strategy and POC/Pilots including immersive collaboration, augmented reality, social gaming, and other areas. She is considered a thought leader in the area of applied patterns and models for enterprise harness of collaboration with employees and customers and an expert in advancing innovation around emerging trends for the firms she supports. Prior to her work for Fidelity Investments, Julie held several C-level positions, was a serial entrepreneur and worked for over 10-years at the MITRE Corporation where her work spanned from the invention of early security protocols for the Arpanet/Internet that most firewalls and IP packet filtering products use today to being the security architect for the largest secure Intranet built to date that supported multi-media and interactive video to work on the space shuttle systems for NASA.
Panelist - Doug Cornelius, Chief Compliance Officer, Beacon Capital Partners LLC Doug is the Chief Compliance Officer at a Beacon Capital Partners, LLC, a real estate private equity firm, where he focuses on regulatory compliance, ethics and privacy issues. He blogs about these topics at Compliance Building.com. Before joining Beacon Capital, Doug was a senior real estate and knowledge management attorney at the law firm of Goodwin Procter LLP. Panelist - Stew Sutton, Principal Scientist, Knowledge Management, The Aerospace Corporation Stew leads the Knowledge Management initiatives for The Aerospace Corporation; a 4000 employee Federally Funded Research and Development Center headquartered in Los Angeles, CA. He has initiated multiple strategic initiatives addressing workforce collaboration and knowledge stewardship as well as ongoing technology innovation with current focus on mobile (tablet) computing and collaboration. Panelist - Suzanne McGann, Social Media Program Manager, Global Interactive Strategy, Medtronic Social Media Program Manager for Medtronic, world's largest medical device manufacturer, McGann has spent the past year establishing, promoting and monitoring the safe and effective use of social media within the [global] company. Working with various corporate leaders, international legal and regulatory advisors, and business unit marketers, McGann has already changed the "social culture" of Medtronic. For the ten years previous to her employment at Medtronic (March 2010), McGann was Owner and President of a successful, award-winning full-service interactive agency in St. Paul, Minnesota. Always aware of the rhythms of new medias, McGann has built a career on building businesses and/or [Fortune] revenues parallel to managing the tactical implementation choices. As Medtronic pushes further into new markets, McGann is thoroughly enjoying the global nuances of social media. | |
2:30 PM – 3:30 PM Tracks: Sales and Marketing, Technology LeadershipLocation: Room 309 The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here. Moderator - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Heidi Tucker, VP, Global Alliances, InsideView, Inc. Heidi Tucker is Vice President of Global Alliances at InsideView, the leading Sales 2.0 sales intelligence, social media company. She is responsible for driving the company’s distribution and OEM relationships with CRM brands, sales automation, and social media solution providers. She also overseas InsideView channel sales and strategic alliances. Heidi’s career spans more than 20 years leading marketing, sales, and business development. Prior to joining InsideView, Heidi was Vice President of Business Development at Hoover’s (a D&B Company), where she led Hoover’s API content licensing, mobile product distribution, and built the company’s first channel sales organization to expand distribution through major CRM brand owners and their partner eco-systems. Prior to Hoover’s, Heidi was SVP of Enterprise Sales at First Research, leading the company's North America expansion. She was also VP of Marketing for Courtlink Corporation, (Lexis-Nexis), and SVP of Business Marketing at Bank of America. Heidi is passionate about women’s leadership issues and the arts. She is president of the board of International Ballet Theatre and a member of the Board of Directors of Girl Scouts of Western Washington. She was a member of two international diplomatic trade delegations: Baltics (2005) and China (2008) and a cultural exchange to Russia (2009). She lives in the Seattle area with her husband and two teenage children. Panelist - Anthony Lye, SVP, Oracle CRM, Oracle Anthony Lye is senior vice president of CRM, responsible for Oracle Fusion CRM, Oracle CRM On Premise and Oracle CRM On Demand, CRM on demand operations, Oracle's own deployment of CRM, and CRM IT. Previously Mr. Lye was the group vice president of CRM products at Oracle, responsible for Oracle’s CRM product strategy and product management for CRM in the applications development organization. Prior to joining Oracle in 2006, Mr. Lye was the group vice president and general manager of CRM products at Siebel Systems, responsible for Siebel’s vertical and horizontal CRM application technologies. Mr. Lye managed and directed all of Siebel’s enterprise application strategy, product marketing, and product management. Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, a company he ran with help and investment from David Stamm, founder of Clarify, and Steve Goldsworthy, founder of Vantive. Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business. He also spent five years at Remedy Corporation, where he served as senior director and general manager for global major accounts, strategic alliances, and international business operations. Mr. Lye also worked in product marketing at Tivoli Systems, and he also served as a management consultant focused on distributed systems at Arthur Anderson (now Accenture) in the financial services vertical in London and New York. Mr. Lye holds an honors degree in Engineering from the University of Bath in England. Panelist - William Hou, VP of Line of Business Sales, Service and Marketing On-demand, SAP Bill is SAP’s VP of Line of Business Sales, Service and Marketing On-demand and has over 20 years of industry and software experience. While at Siebel Systems, Bill ran Service and Call Center Products, Siebel’s largest product line, and also championed an acquisition that expanded the definition of CRM into the Self Service space. With Oracle’s soon-after acquisition of Siebel Systems, Bill remained with Oracle for two years as VP of Self Service Products, leading the product strategy and product management of the first applications built on Oracle Fusion Middleware. Bill has also had large operating roles as VP/GM of the Service and Support Division at Agilent Technologies and as Northeast Zone Operations Manager, as NY Region Area Service Manager and as China Service Manager for GE Medical Systems (now GE Healthcare). Prior to joining Siebel Systems, Bill led business development for GE Medical Systems’ Service business, which included acquisitions, equity investments and partnerships. Bill is also the founder of WEMKE Capital, LLC, which conducts financial investments based on primarily on technical analysis. Bill graduated from Princeton University with a BSE in Mechanical and Aerospace Engineering and from MIT with a masters in Mechanical Engineering. Panelist - David Bankston, CTO, INgage Networks | |
2:30 PM – 3:30 PM Location: Room 310
Organizations want to innovate better, faster, and more often than in the past. How does the introduction of Enterprise 2.0 tools change the way companies think about and practice innovation? Hear from experienced practitioners, from companies such as Electronic Arts and Kraft, on what really works in an ever changing world. Speaker - Simon Floyd, Microsoft | |
3:30 PM – 3:45 PM Location: 3rd Floor, Boylston Hallway ![]()
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3:45 PM – 4:30 PM Track: Social Apps and PlatformsLocation: Room 312 RPC is a firm with ambitious goals for client service excellence. This session will show how RPC has created a bespoke integrated social business platform with social networking, microsharing, enterprise RSS, blogs, wikis and intranet capabilities that is transforming workforce engagement and has put them ahead in the legal sector. Attendess will learn how to achieve an internally-owned platform strategy that can support a range of situated apps addressing specific business needs, and how to combine tools and technologies via API-level integration to create a tailored custom solution. Speaker - Lee Bryant, Co-Founder and Director, Headshift Lee Bryant is an on-line social communication specialist with a focus on knowledge development, and has a strong belief in the empowering potential of the Internet. In 1996, he co-founded one of the first successful online agencies to focus on building online knowledge communities, and In 2002, Lee and his team founded a new company, Headshift, to focus on the emerging area of social software. Since then, he has become a leading writer and practitioner in the field of augmented online social interaction, and Headshift is now at the forefront of the social business movement as part of the global Dachis Group. Speaker - Andrew Woolfson, Director of KM & Capability, Reynolds Porter Chamberlain Andrew Woolfson is the Director of KM and Capability at RPC, with a wide brief to help transform the way the firm does business. He has over 25 years experience working in information, knowledge management and IT, of which the last 11 years were with BDO Stoy Hayward as its Knowledge Director. Previously he worked for KPMG, Reuters, Shell and Oxford Analytica. Andrew’s career to date has tracked the rise of KM as a key aspect to the way organisations mobilise their experience, capabilities and inherent knowledge. | |
3:45 PM – 4:30 PM Track: Sales and MarketingLocation: Room 309 B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support. Moderator - Michael Fauscette, Group Vice President Software Business Solutions, IDC Michael Fauscette leads IDC’s Software Business Solutions Group which includes research and consulting in enterprise software applications, collaboration and social applications, software partner and alliances, open source, software vendor business models, cloud computing and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social business. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Prior to joining IDC, Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. Mr. Fauscette is a published author, blogger and accomplished public speaker on software, social business and software services strategies. Panelist - Laurie Buczek, Enterprise Marketing Manager, Intel Corporation Laurie Buczek is the Enterprise Marketing Manager for Intel Corporation’s Storage Group where she is responsible for the full marketing mix for the product line. Prior to joining the storage team, Laurie managed the team responsible for the user experience of intel.com along with the on-domain social media strategy for Digital Marketing. Starting in 2008, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of Enterprise 2.0 for employees to connect & collaborate internally. Laurie began her social media journey in 2007, while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Over the course of her Intel career, Laurie has also been responsible for driving marketing initiatives around business desktops, wireless network infrastructure and embedded products. Panelist - Mark Wallace, VP, Digital & Social Media, EDR Mark is the VP, Digital & Social Media for Environmental Data Resources, Inc. (EDR) and commonground - the social network for environmental and commercial real estate professionals. Under his leadership, commonground has been named a 2011 CODiE awards finalist, won a Forrester Groundswell for best b2b supporting community in 2009, and received Business Achievement Awards from the Environmental Business Journal in 2008, 2009, and 2010. Prior to joining EDR, Mark was the VP of Sales and an Executive Officer of Shared Insights, one of the earlier social media platform and services providers, which was recapitalized in 2007 to form Mzinga. A social media and online community veteran, Mark has worked on many b2b social media initiatives with top brands including Amway, Goldman Sachs, and WebEx. | |
3:45 PM – 4:30 PM Track: Community Management: Inside the EnterpriseLocation: Room 311 Thinking of launching a social business network or already in the game? This session will give you a front row seat on how the world’s largest retailer launched their internal social business network. The session will highlight how YUM set their vision, aligned the chief’s, created an internal marketing campaign and drove a new way to promote the business around the globe. You will learn:
Speaker - Meghan Mehrens, Senior Manager of the Yum! Know-How & Innovation Center, Yum Brands In her role, Meghan leads global management and marketing of iCHING, Yum!'s business-driving network for collaboration and knowledge sharing. Additionally, Meghan serves as an internal brand consultant for business growth opportunities within the brands and across Yum! Meghan has been with YUM since 2002 and has spent the majority of her time with the international business. In her tenure she's developed internal platforms that manage product development activities around the globe and systems that manage the food safety and product quality across 3000+ supply partners in the YUM supply chain. Meghan holds a BS from Texas Tech University and an MS from The University of North Texas. | |
3:45 PM – 4:30 PM Tracks: Technology Leadership, Video and Unified CommunicationsLocation: Room 313 “Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Chris Morace, Senior Vice President of Business Development, Jive Software Chris Morace joined Jive Software in October 2007 to lead its Social Business Software product strategy, and oversees product management and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard); and Kintana, an IT governance software company (acquired by Mercury Interactive). He began his career architecting supply chain solutions and facilitating enterprise change management with Price Waterhouse for companies such as Cisco, Western Digital, and Xerox. Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives the Bay Area with his wife and children. Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. Panelist - Christian Finn, Director, SharePoint Product Management, Microsoft Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. | |
3:45 PM – 4:30 PM Location: Room 310 ![]() If you are an innovator or a change agent in your organization, this practical discussion is for you. The session starts with a case study and moves to an in-depth discussion on making innovation succeed and building tomorrow’s enterprise. In this session you will gain hands-on, practical tips from our hugely experienced panel on how to boldly lead change and make results happen. Speaker - Bryce Williams, Social Media Consultant - IT, Eli Lilly Bryce is an IT Social Collaboration Consultant with Eli Lilly and Company, responsible for implementation, adoption and business consulting of social collaboration capabilities within the enterprise. Bryce has accelerated Lilly's journey toward a more transparent information culture via demonstration, an early adopter pilot, the introduction of new enterprise-wide capabilities and the integration of key business activities into open collaboration environments. Bryce has over 12 years of IT Business Consultant / Project Management experience at Lilly. He is also is a member of The 2.0 Adoption Council and The Community Backchannel. Bryce has a B.S. in Systems Analysis from Miami University and an MBA (Leadership special focus) from Butler University. Panelist - Dhiraj Mukherjee, Industry Principal, Digital Engagement Strategy, Infosys Dhiraj Mukherjee leads the Strategy and Adoption practice for iEngage Digital Consumer Platform team, based in London. At Infosys, he has advised major iEngage clients on social media marketing, employee engagement and iEngage platform adoption. Dhiraj has worked with clients in a number of industries including financial services, pharmaceuticals, consumer goods, and manufacturing. Prior to Infosys, he was Digital Director at Bauer Media where he led the Innovation team in building and launching social media products. He was previously co-founder and Director of Shazam Entertainment, a mobile music identification service which has over 75 million users worldwide. Dhiraj has 12 years of experience in the digital space, and has a BA in Mathematical Economics from Dartmouth College and an MBA from Stanford Business School. Panelist - Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC Kevin D. Jones came to the Enterprise 2.0 from the Performance Improvement and Learning professions. Understanding the potential of E2.0 in these fields, his focus over the last few years has been to use social and collaborative technology to increase employee performance. Panelist - Michelle Lavoie, Enterprise Social Media Manager, EMC Michelle is a ten-year employee of EMC Corporation, with many years spent in Education Services. Her most recent role as Enterprise Community Manager affords her the opportunity to serve more than 29,000 registered users of EMC’s internal social networking space, EMC|ONE. Her support ranges from education, engagement, functionality, and ongoing strategy development and implementation. Michelle has a Master’s Degree from the State University of New York, and is an artist as well as a Mom and a grandmother. | |
4:00 PM – 5:30 PM Location: Hall D ![]() Eat, drink and chat with representatives from companies developing the next wave of 2.0 tools and technologies for your business. | |
6:00 PM – 8:00 PM Location: Fenway Ballroom, Hilton Boston Back Bay ![]() Relax and network with peers at a special reception for all attendees. | |
| Wednesday, June 22 | |
7:30 AM – 8:30 AM Location: 3rd Floor, Boylston Hallway ![]()
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8:30 AM – 9:45 AM Location: Ballroom A Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - Lee Bryant, Co-Founder and Director, Headshift Lee Bryant is an on-line social communication specialist with a focus on knowledge development, and has a strong belief in the empowering potential of the Internet. In 1996, he co-founded one of the first successful online agencies to focus on building online knowledge communities, and In 2002, Lee and his team founded a new company, Headshift, to focus on the emerging area of social software. Since then, he has become a leading writer and practitioner in the field of augmented online social interaction, and Headshift is now at the forefront of the social business movement as part of the global Dachis Group. Keynote Speaker - Chris Morace, Senior Vice President of Business Development, Jive Software Chris Morace joined Jive Software in October 2007 to lead its Social Business Software product strategy, and oversees product management and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard); and Kintana, an IT governance software company (acquired by Mercury Interactive). He began his career architecting supply chain solutions and facilitating enterprise change management with Price Waterhouse for companies such as Cisco, Western Digital, and Xerox. Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives the Bay Area with his wife and children. Keynote Speaker - Ming Kwan, Global Digital Marketing Manager, Nokia Ming Kwan is a Global Digital Marketing Manager at Nokia and holds an Honours Business Administration degree from the Richard Ivey School of Business. Ming currently works in a diverse team of experts driving Nokia's social media strategy. Prior to joining Nokia, Ming worked at nGenera Insight, a technology strategy think tank specializing in Enterprise 2.0 and Social Marketing. Her article on Law 2.0 is published in The Lawyers weekly and her research on online trust and reputation is published as a chapter in the book Computing with Social Trust. Keynote Speaker - Tony Martins, VP – Supply Chain, TEVA Pharmaceutical Tony Martins is the Vice President, Supply Chain at Teva Canada, a subsidiary of Teva Pharmaceuticals. Tony is a Civil Engineer by the Technical University of Lisbon. His career spans 33 years working as a Consultant in Enterprise Systems in 12 industries and as an Executive in Supply Chain Management in the Generic Pharmaceutical industry where he has been a pioneer in the application of virtual collaboration in the workplace and in relationships with external partners of the Supply Chain. Keynote Speaker - Tom Kelly, CEO, Moxie Software Tom is a veteran of the technology industry and a leading authority on achieving business results through collaborative innovation. Tom has established a leadership reputation in a wide range of executive management roles, including strategic business development, sales, finance and operations. Tom’s experience includes a special emphasis on high-growth organizations. Keynote Speaker - Ben Watson, Principal Customer Experience Strategist, Adobe Ben Watson is a principal in the newly formed customer marketing team for the Digital Enterprise Solutions Business Unit at Adobe. Ben’s responsible for working across the Adobe organization to optimize the enterprise customer journey and provide customer input to help define Adobe’s industry leading customer experience solutions and CEM platform. Ben is a recognized thought leader and is directly engaged in many customer experience initiatives with Adobe’s leading customers. Previously Ben held roles as Principal, Enterprise User Experience and was responsible for both increasing awareness of the role of UX in enterprise and marketing as well as the LiveCycle Enterprise RIA product suite. While at Adobe he has been a energetic advocate within community and social media circles and was one of the first external Adobe bloggers. He has worked in both platform and enterprise marketing and lead the creation of the role of technical evangelism at Adobe while he lead that team in its formation several years ago. Prior to joining Adobe, Watson served as director of user experience and BPM strategy at IMP Solutions, director of product strategy for Yahoo! and the senior manager for developer and platform evangelism at Microsoft. Before joining Microsoft, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO and has worked on campaigns and internet strategy for many of the world's top brands. In 2008, he was honored as one of Canada’s Top 10 Men in Social Media. | |
9:45 AM – 10:00 AM Location: 3rd Floor, Boylston Hallway ![]()
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10:00 AM – 11:15 AM Location: Ballroom A
Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc. Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Keynote Speaker - Ross Mayfield, President Chairman and Co-founder; VP of Business Development, Socialtext, SlideShare Ross Mayfield is the Chairman, President and co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 4,000 customers and served as CEO from 2002-2007. Socialtext is backed by Draper Fisher Jurvetson, SAP Ventures, Intel Capital and Omidyar Network and prominent Silicon Valley angels. Previously, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. He resides in his hometown of Palo Alto with his wife and two children. Keynote Speaker - Bert Sandie, Director - Technical Excellence, Electronic Arts Inc. Bert Sandie is a key contributor to Electronic Art’s (EA) dynamic culture. His technical knowledge and leadership background in the high-tech industry has helped him drive sharing, social connections, collaboration, and innovation at EA. His current projects include knowledge management, social networking, and learning and development solutions at EA. Bert has presented at recent conferences including Enterprise 2.0 Boston and San Francisco; Gartner Portal, Content and Collaboration; and Microsoft SharePoint 2010. Keynote Speaker - Tyler Knowlton, Chief Strategist on Digital Innovation for the Chief Trade Commissioner, Department of Foreign Affairs and International Trade Canada (DFAIT) With a multidisciplinary background of Digital Communications, Fine Art and a healthy technological obsession, Tyler lead the development and implementation of the Virtual G-20 Secretariat in 2010 and continues to be at the forefront of digital multilateral collaboration and negotiation. His team of strategists at DFAIT have worked with international organizations and projects like the Commonwealth Secretariat and the Canada-Mexico Partnership as well as other Canadian Federal Government Departments to help further their online collaboration efforts. Keynote Speaker - Deb Lavoy, Director, Product Marketing, Social Workplace, OpenText | |
11:15 AM – 5:30 PM Location: Hall D Meet more than 35 top vendors of collaboration technologies. | |
11:30 AM – 12:15 PM Tracks: Governance, Risk and Compliance, People, Culture and Internal CommunicationsLocation: Room 309 The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Dr. Steve Elmore, Business Architect, Collaboration, Appirio Dr. Steve Elmore is Business Architect for Collaboration at Appirio and develops organizational blueprints for the launch of collaborative initiatives. At Cisco and Moxie Software he led and evangelized the development of collaborative change initiatives and new technologies. Steve serves on the faculties of University of Phoenix and Grand Canyon University and sits on the board of the Central Texas SPCA. In addition to a Doctor of Business Administration, Steve holds an MBA in Global Management and a BS in Business Management. Steve has been published in the Journal of Leadership Studies, co-authored with best-selling business writer Don Tapscott, and is a regular conference speaker. Steve is a decorated US Air Force veteran and served in Desert Storm, and has broad Fortune 500 experience. Panelist - Megan Murray, Director of Collaboration Strategy, Moxie Software Megan Murray is a pioneering Enterprise 2.0 practitioner. She joined Moxie Software as Director of Collaboration Strategy after more than a decade with Booz Allen Hamilton where she focused on emerging technologies, collaborative strategies and Enterprise 2.0. Megan served as Community Manager and Project Coordinator for Booz Allen’s award winning Hello.bah.com. She brings extensive experience in collaboration strategy, community management, and enterprise social governance. She sits on the Advisory Board of the Community BackChannel, is a member of The Community Roundtable, was a charter member of the 2.0 Adoption Council (now the Social Business Council), and speaks frequently on Enterprise Adoption, Community Management, Governance and Education. Panelist - Ingrid Stabb, HarperCollins Author on Personality Types and Director, Marketing Programs, Saba Ingrid Stabb, co-author of “The Career Within You,” is the leading expert on the application of the Enneagram personality strengths-typing system to talent management and career development. The Japanese and Korean versions of her book come out in August 2011. Ingrid holds an MBA from Yale and a BA from Columbia. Her management career includes being named among the Top 100 Most Desired Mentors for Gen Y in 2011, serving on the founding management team of Score Learning Corporation and winning the E*TRADE President’s Award for product development. Ingrid is Director of Collaboration Marketing Programs at Saba. | |
11:30 AM – 12:15 PM Track: Sales and MarketingLocation: Room 311 Social tools, broadband access and mobile technologies have created opportunities for companies to engage customers in ways with which traditional marketing cannot compete. These developments have led many to implement an inbound marketing strategy to attract the attention of the growing number of socially-empowered customers leveraging collaborative tools to select vendors. Moderator - Brent Leary, Co-Founder and Partner, CRM Essentials LLC Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. CRM Essentials has trained thousands of business people on the benefits and best practices of implementing CRM strategies and technologies. CRM Essentials also works with corporate enterprises and government agencies to build programs aimed at informing minority and women owned business of the importance of understanding the positive impact of CRM. Their client list includes Microsoft, Salesforce.com and the State of Georgia. Panelist - Ilya Mirman, Vice President of Marketing, VMTurbo Ilya is VP of Marketing at VMTurbo. He has spent the past decade developing, marketing and supporting enterprise software for engineers and IT professionals. Prior to joining VMTurbo, Ilya served as VP of Marketing at venture-backed MIT spin-off Cilk Arts, a multicore programming platform acquired by Intel. Previously as VP of Marketing at venture-backed MIT spin-off Interactive Supercomputing (acquired by Microsoft), Ilya headed up the marketing, customer service and application engineering teams. Prior to joining ISC, Ilya was VP of Marketing at SolidWorks, the world's leading vendor of 3D mechanical design software. Earlier in his career, he led the product development team at Corning-Lasertron to introduce a new line of high-speed laser transmitters for the telecom industry. Ilya holds a BSME from the University of Massachusetts, an MSME from Stanford University, and an MBA from MIT's Sloan School. Panelist - Michelle Burtchell, Director, Acquisition Marketing, Constant Contact Panelist - Mike Lewis, VP of Marketing, Awareness Inc. | |
11:30 AM – 12:15 PM Tracks: Community Management: Engaging External Audiences, Community Management: Inside the EnterpriseLocation: Room 312 Attendees of this interactive session will hear best practices for how to develop a comprehensive social business strategy that creates a cultural shift toward utilizing collaboration technologies in all areas of the business. The session will also feature real world data for how social tools impact loyalty, sales, and communications. Speaker - Emilie Kopp, Customer Advocacy Program Manager, National Instruments Emilie is responsible for engaging with the NI community of engineers and scientists, seeking out and amplifying customer success stories to help drive new and repeat business. Previously, Emilie managed the NI case studies program, building an online repertoire of more than 2,000 technical case studies for sales and marketing use, as well as the Graphical System Design Achievement Awards, an annual, global contest that honors and recognizes elite NI customers who are engineering a better world using NI technologies. She is a founding member of the NI social media virtual team and continues to serve as an internal evangelist and strategist for social business. She is also the community manager for the NI Robotics Code Exchange and regularly blogs on robotics. | |
11:30 AM – 12:15 PM Tracks: Technology Leadership, Video and Unified CommunicationsLocation: Room 313 Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Nancy Dobrozdravic, VP, Solutions Marketing, Aspect As vice president of solutions marketing at Aspect, Nancy Dobrozdravic is responsible for driving revenue across Aspect’s contact management and workforce optimization products lines as well as creating new market offerings that fully leverage the combined strength of Aspect technologies and professional services. She plays a key role in analyst relations and in leading product launches, facilitating sales and channel readiness and supporting marketing initiatives to generate demand. Panelist - Laura Bassett, Director of Marketing, Emerging Products and Technology, Avaya Laura Bassett is the Director of Marketing for Avaya’s Emerging Products and Technology group. The group delivers innovative business solutions from Avaya Research Labs and Advanced Software Development. In this role Laura oversees the groups go-to-market including business planning and strategy, market awareness, marketing, and sales enablement and engagement for next generation solutions. She has established Avaya’s Market Driven Innovation Model and Early Adopter Program to support the efforts of Avaya to accelerate the commercialization of innovation. Additionally, Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies. Laura has over 18 years experience in applications consulting, development and delivery. Prior to her current role, Laura led the Contact Center Solutions team responsible for delivering end to end customer service solutions. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. Panelist - Donald Greco, Director, Siemens Enterprise Communications Don’s responsibilities include the sales, marketing efforts and partnership development for the Siemens national Contact Center practice. Siemens is one of the leading worldwide providers of Contact center technology and Telephony Applications world wide. He is based out of Reston, Virginia. Panelist - Charles Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group | |
11:30 AM – 12:15 PM Location: Room 310 ![]() The 2020 Workplace interactive speaking event will include a presentation of findings from three years of research into the significant market, demographic, and technology shifts that will affect the workplace over the coming years. Based on surveys of 2200 working professionals and 300 heads of human resources, the presentation will focus on practical ways that organizations can prepare now to get ready for changes such as: * By 2014, 47% of the workplace will be Millennials, those people born after 1977 * Over 1 billion people are estimated to be active on social networks * Emerging economic powerhouse countries are attracting talent from anywhere in the world, making local talent more and more scarce * There are more grandparents in the workplace today than grandchildren, for the first time in history, leading to an increasingly age-diverse workplace Based on the bestselling book The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today, the presentation will cover practical examples of practices and systems companies have used to prepare for the coming changes. Speaker - Dr. Karie Willyerd, VP of Learning and Social Adoption, SuccessFactors Dr. Karie Willyerd, VP of Learning and Social Adoption at SuccessFactors, founder and CEO of Jambok, and former CLO of Sun Microsystems. She is the co-author The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (HarperCollins, May, 2010). Karie has won over 30 awards in the past three years for implementing innovations in corporate learning, includingthree for New Hire programs. While CLO of Sun Microsystems, her learning department was ranked Number 1 by ASTD. Along with Meister, she wrote a May 2010 Harvard Business Review article on Mentoring Millennials and is a regular blogger for Harvard Business Willyerd holds a bachelor’s from Texas Christian University, master’s degree in instructional and performance technology from Boise State University and a doctorate in management from Case Western Reserve University. | |
12:15 PM – 1:15 PM Location: Hall D ![]()
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1:15 PM – 2:15 PM Track: Sales and MarketingLocation: Room 312 The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered. Moderator - Esteban Kolsky, Founder & Principal Analyst, ThinkJar LLC Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-thank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently researching and advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses. He attended California Polytechnic University at Pomona, where he graduated with a degree in Business Administration and minors in Computer Information Systems, Telecommunications, and Economics. Panelist - Stanley Yamane, Architect, VistaPrint Stanley Yamane is a Senior Solution Architect at Vistaprint, based at their office in Lexington, MA. He is resposible for the technology vision and roadmap for Vistaprint's customer support organization. Stan has previously been a founder of multiple startups in the content delivery and application management fields. Panelist - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Panelist - Charlie Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group Charlie Isaacs has a track record of R&D leadership, starting with GTE (eventually became Verizon), where he served as Vice President of Engineering and headed a group of over 200 engineers working on Government and commercial applications. Following GTE, Mr. Isaacs held R&D leadership positions at Answer Systems (acquired by Computer Associates), and served as Chief Technology Officer at Broad Daylight (sold to Primus) and at Primus Knowledge Systems until Primus’ acquisition by ATG. Charlie served as Chief Technology Officer and Chief Customer Officer at Kana Software, Inc. Mr. Isaacs holds a B.S. degree in Electrical Engineering from the University of California at Santa Barbara and an MBA from California Lutheran University. When Charlie left KANA in 2009 and prior to joining Alcatel-Lucent, he developed and delivered a Social Media strategy for two different companies. Charlie has over 15 years of CRM experience. Panelist - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Jonathan Yarmis, Industry Analyst, Doctor Disruptive | |
1:15 PM – 2:15 PM Track: ArchitectureLocation: Room 313 The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session will examine the current state of E2.0 standards in the context of application and architectures being deployed today. This session will also specifically address three key standards: OAuth, OpenSocial, and Activity Streams. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Justin Richer, Lead Social Computing Research Scientist, The MITRE Corporation Justin Richer has been a researcher and developer in the field of social computing for over a decade, having worked on systems ranging from collaborative development platforms, to serious games, to network security, to social networking platforms. He is the lead architect and developer of the MITREid OpenID platform and an active member of the IETF OAuth Working Group. Panelist - Matt Tucker, Co-Founder & CTO, Jive Software Matt Tucker, co-founder and CTO, is responsible for the long-term technical and strategic direction of Jive's products. Along with Bill Lynch, Matt founded Jive Software in 2001 and has helped build the company from just two people to where it is today. Matt is an active member in open standards communities including having served on the board of the XMPP Standards Foundation. Prior to Jive, Matt worked as a software engineer at an internet startup in San Francisco called 4charity. Matt holds a BS in Computer Science from the University of Iowa. | |
1:15 PM – 2:15 PM Tracks: Analytics and Metrics, Community Management: Inside the EnterpriseLocation: Room 311 It’s one of the toughest social business questions you hear: “how do you measure that?” This session will show you how to describe the progress and/or success of your social environment through different approaches to measuring social environments: activity analysis, social network analysis, interviews, focus groups, surveys, and ethnography. The advantages and weaknesses of each approach will be explained, as well as how population size, infrastructure capabilities, and the maturity of your community affect your analysis. Speaker - Rawn Shah, Business Transformation Consultant, IBM Rawn Shah is part of the industry-leading Social Software Adoption team in IBM where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He writes the Connected Business blog on Forbes.com. His book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects . Speaker - Hardik Dave, Senior Business Analyst, IBM Hardik Davé is a Senior Business Analyst in the IBM CIO organization focused on defining metrics and measurement approach for internal collaboration and enterprise 2.0 tools. His expertise in the factors and issues behind demographics, segmentation, and population data analysis helps the global organization understand the trends in social collaboration. | |
1:15 PM – 2:15 PM Tracks: People, Culture and Internal Communications, Technology LeadershipLocation: Room 309 As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ | |
1:15 PM – 2:15 PM
Power Teams Need Power Tools: Mobile, Flexible & Powerful Content Collaboration - Sponsored by Alfresco
Location: Room 310 ![]()
Speaker - Todd Barr, CMO, Alfresco Todd Barr, Chief Marketing Officer, brings 15 years of experience working in the enterprise software and commercial open source technology industries to Alfresco. Most recently, Todd served as VP of marketing at Bandwidth.com, where he led the launch of Phonebooth Free – the first totally free hosted phone system for small businesses. Previously, Todd served as VP of Business Development at Five Runs, an Austin, TX based startup in the Ruby-on-Rails space. Todd also spent six years at Red Hat, where he built the software vendor certification program for Red Hat Enterprise Linux and oversaw global go-to-market campaigns. Todd holds a Bachelor’s degree in Radio, TV & Film and a Master’s degree in Business Administration from UNC Chapel Hill. | |
2:30 PM – 3:30 PM Track: SponsoredLocation: Room 310 ![]() This session will explore how user demands are changing within the typical enterprise and how organizations must now adapt to harness global and customer resources to manage complexity. Through factors such as social media, device proliferation, and changing demographics, organizations today are contending with accelerating change and market disruptors that inhibit innovation and process transformation.
Speaker - Laura Bassett, Director of Marketing, Emerging Products and Technology, Avaya Laura Bassett is the Director of Marketing for Avaya’s Emerging Products and Technology group. The group delivers innovative business solutions from Avaya Research Labs and Advanced Software Development. In this role Laura oversees the groups go-to-market including business planning and strategy, market awareness, marketing, and sales enablement and engagement for next generation solutions. She has established Avaya’s Market Driven Innovation Model and Early Adopter Program to support the efforts of Avaya to accelerate the commercialization of innovation. Additionally, Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies. Laura has over 18 years experience in applications consulting, development and delivery. Prior to her current role, Laura led the Contact Center Solutions team responsible for delivering end to end customer service solutions. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. | |
2:30 PM – 3:30 PM Track: ArchitectureLocation: Room 311 While start-ups and SMBs have traditionally been early adopters of new technologies, large enterprises have also developed best practices for adopting new social collaboration technologies to increase productivity and transparency across departments, regional offices, and around the world. Learn how large enterprises, like Dell, are deploying social collaboration technologies, allowing employees immediate insight into projects, customers, cases and documents across the company. Attendees will discover best practices for sharing key information in real-time, and allowing interdepartmental collaboration and productivity, while building closer relationships with customers. Speaker - John Miles, Vice President of IT, Dell John Miles is Vice President and Chief Information Officer for Dell's Global Commercial and Consumer Sales Business Units. He joined Dell in 2009 with a vision to create an end-to-end platform enabling the evolution of the company's SaaS, services, and software solutions across the Marketing, Opportunity-to-Order and Quote-to-Cash processes; augmented by a Dell-wide private and secure social network. Miles is widely regarded as a leader in Information Technology, Cloud Solutions (SaaS, IaaS, PaaS),Consumer/Retail Systems, Social Media, ERP, and eCommerce across both B2B/B2C value chains. Under Miles' direction, Dell has built out a global Order-to-Cash capability cross 47 countries, implemented the largest global deployment of Salesforce.com's Chatter Social Media application, enabled the Dell Social Media Command Center, developed an on-line Segmented Stores Capability and created the IT Integration Management Office supporting Dell's Merger and Acquisitions and led the strategy to build out the IT capabilities enabling Dell's Best Value Solutions Strategy as well as the integration of Perot. | |
2:30 PM – 3:30 PM Tracks: Community Management: Engaging External Audiences, Governance, Risk and ComplianceLocation: Room 313 Like many large organizations, Cisco’s social media journey has evolved from separate efforts across business units into a cohesive enterprise-wide strategy. The foundation for success has been incorporating social media into our code of ethics and IT policies. This non-technical session provides attendees with insight into Cisco’s social media handbook, and an understanding of the benefits gained from implementing different governance practices, as well as the potential risk factors associated with social media. A “handbook” discussion will also enable attendees to apply preferred practices discussed within their own organization, with a selection of proven exemplars as the take-away. Speaker - Christopher Burgess, Senior Security Advisor, Cisco Christopher Burgess is a senior security advisor to the chief security officer of Cisco®, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, providing forensic support to the enterprise and the Global Threat Analysis team providing geopolitical, economic and security analysis team from within the Corporate Security Programs Office. Prior to joining Cisco, Christopher served as a senior national security executive for more than 30 years. He lived and worked in South Asia, Southeast Asia, the Middle East, Central Europe, and Latin America where he acquired a deep understanding of the people, cultures, and business practices of these respective areas. | |
2:30 PM – 3:30 PM Tracks: People, Culture and Internal Communications, Technology LeadershipLocation: Room 309 Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - James Latham, CMO, OpenText Corporation James Latham is the Chief Marketing Officer at Open Text Corporation. At Open Text, James is focused on integration and collaboration between various marketing groups. James has more than two decades of executive leadership and global marketing experience in both start-up and large public software organizations. In his career he has served many roles including leading the Marketing Strategy team at McCann Worldgroup®., and Vice President of Marketing and Marketing Strategy for such companies as IBM® and Lotus Development®. He has lectured at Northeastern University and in global marketing for the Masters in International Management. Panelist - Mark Bennett, Director, HCM Development, Oracle Mark is the Product Strategy Director for Oracle’s next generation Enterprise Collaboration and Profile Management applications. He has previously led the development of cutting edge Talent Management software for over 9 years. Mark is also a recognized industry blogger, helping businesses get the most value from their talent. Panelist - Daniel Debow, Co-CEO, Rypple.com Daniel is co-founder and co-CEO of Rypple, where he drives marketing, engineering and product development initiatives. Before Rypple, Daniel co-founded Workbrain, a workforce management software company that listed Wal-Mart, Target, Best Buy, Citigroup, and British Airways amongst its more than 250 global clients. Daniel led Workbrain’s sale to Infor for $227m in 2007. Daniel is a regular contributor to Fortune.com and the Huffington Post, and has been widely quoted in the Financial Times, the Economist and Bloomberg Businessweek. He holds a JD/MBA from the University of Toronto and an LLM in Law, Science and Technology from Stanford University. He lives in Toronto with his wife and son. | |
2:30 PM – 3:30 PM Track: Business LeadershipLocation: Room 312 It takes collaboration, communication, and creativity to solve complex problems. Learn how Cerner has broken down silo walls to combine customers, employees, and partners into one collaborative community to drive improvements in one of the most complex industries, healthcare.
Speaker - Brice Jewell, Senior Manager, Cerner Brice Jewell is a Senior Manager at Cerner responsible for uCern, Cerner’s social business initiative, designed to enable Cerner associates, clients, and business partners to connect, learn, share, and innovate in support of common business goals. Brice has been an architect of the uCern vision since its inception in 2008, co-managed the implementation, lead the adoption and community management strategies, and now leads the talented team that defines Cerner’s evolving social business strategy, from user experience and productivity to the development and implementation of the applications that comprise uCern. | |
3:30 PM – 4:30 PM Location: 3rd Floor, Boylston Hallway ![]()
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3:45 PM – 4:30 PM Tracks: Community Management: Inside the Enterprise, People, Culture and Internal CommunicationsLocation: Room 311 Curious to hear what other companies envision for E2.0 in the future? In the last five years smartphones, social media, and technology have transformed the enterprise. Imagine what could happen in the next five years. This session will provide a view into a day in the life of a financial associate in 2016, in a world where he or she is no longer tethered to a desk, and able to securely leverage E2.0 technologies any place, any time. This session will describe Vanguard’s five year vision for E2.0, including the technologies we plan to implement to help manage challenges with people, process, and technology. Speaker - Eric Ziegler, E2.0 Program Manager, Vanguard Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Speaker - Abha Kumar, Principal, Information Technology, Vanguard Abha Kumar is a Principal in Vanguard's IT division, responsible for the leadership, vision and operational support of the global strategic portfolios of corporate systems, global business systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Ms. Kumar was VP, Divisional Information Office, at Dow Jones where she was responsible for corporate systems, enterprise portals, business intelligence and offshore services. Prior to that, she was a Group Director at The New York Times Company. | |
3:45 PM – 4:30 PM Track: People, Culture and Internal CommunicationsLocation: Room 309 Learn how to shape the culture and people of a company from recruitment to succession. Moderator - Oliver Marks, Founding Partner, Sovos Group Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Beth Rivera, Senior Vice President Human Resources, UBM TechWeb Panelist - Mary Woolf, Director, Learning Technologies, Yum! Brands Panelist - Andy Porter, Vice President, Human Resources & Organizational Development, Merrimack Pharmaceuticals Panelist - Marga Biller, Project Manager, Learning Innovations Laboratory at The Harvard Graduate School of Education After working in both large organizations and start up companies for the past 15 years, Marga decided to become an independent consultant so that she could focus on doing the work that is both interesting and impactful. That work includes developing learning strategies that help organizations align their development initiatives with their business challenges. Of particular interest to Marga are the traits that encourage individuals and organizations to remain agile, innovative and resilient especially at times of change. Some of the puzzles that she has been exploring at include what enables individuals to be open to experiences, learn from them, transform their perspectives and develop new skills. Since a large portion of her work has been with international firms, she has been able to gain an appreciation and understanding of the importance of tapping into and connecting with culturally diverse knowledge flows. Marga grew up in El Salvador and received her EdM from Harvard University and a BA from Tufts University. | |
3:45 PM – 4:30 PM Track: Business LeadershipLocation: Room 312
Moderator - Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT. Panelist - Ted Schadler, Vice President, Principal Analyst, Forrester Research Inc. Ted serves Content & Collaboration professionals. With 23 years of experience in the technology industry, Ted advises clients in a wide variety of industries on the effect of technology on the workforce and workforce productivity. His research focuses on workforce technologies, including instant messaging and Web conferencing, smart mobile devices that increase collaboration and team productivity, telepresence and videoconferencing, cloud email and collaboration tools, and the consumerization of IT. Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies. It is through this empowered lens that the "consumerization of IT" makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives, implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms. Panelist - Paul Greenberg, President, The 56 Group, LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Panelist - Marcia Conner, Fellow, Altimeter Group Marcia Conner is a Fellow of the Altimeter Group, Batten Fellow at the Darden School of Business, and Managing Director of participatory consultancy Bricoleau. Her latest book, The New Social Learning: A Guide to Transforming Organizations Through Social Media, addresses modern organizational challenges such as widely dispersed employees and striking differences in work styles, particularly across generations. A 20-year veteran of the enterprise market, Marcia is member of Telefónica’s Innovation Council and writes the "Learning At All Levels" column for Fast Company. She was Information Futurist and Vice President at PeopleSoft, Worldwide Manager at Microsoft, VP of Enterprise for Pistachio Consulting, and Editor-in-Chief of Learning in the New Economy magazine. Clients span industries and markets including business-to-business, business-to-consumer, financial services, professional services, technology, telecommunications, and national intelligence. She is considered a leading expert on aligning social business strategies with corporate culture to speed innovation, inform decision-making, and invigorate an organization's value chain. Marcia has personally confronted and overcome the pressure-filled responsibilities leaders face, bringing to bear the agility and advantages of social technologies. She overcomes resistance with fact-based examples of success, translating her corporate experience into the credibility executives demand. The collaborative tools Marcia uses introduce ideas in quick bursts, in the flow of work, equipping people to tap the collective brainpower of the larger community in extraordinary ways. She has been quoted on the BBC, in The Wall Street Journal, Forbes, Fortune, CIO, CLO, Information Week, and has appeared on ABC World News This Morning. You can follow her blog at marciaconner.com/blog and on twitter.com/marciamarcia. | |
3:45 PM – 4:30 PM Track: Technology LeadershipLocation: Room 313 Thanks to decades of supply chain optimization solutions, today’s leading organizations have mature transaction-oriented supply chain designs. Moderator - Sameer Patel, Partner, Sovos Group Sameer Patel has more than a decade of experience managing initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Speaker - Tony Martins, VP – Supply Chain, TEVA Pharmaceutical Tony Martins is the Vice President, Supply Chain at Teva Canada, a subsidiary of Teva Pharmaceuticals. Tony is a Civil Engineer by the Technical University of Lisbon. His career spans 33 years working as a Consultant in Enterprise Systems in 12 industries and as an Executive in Supply Chain Management in the Generic Pharmaceutical industry where he has been a pioneer in the application of virtual collaboration in the workplace and in relationships with external partners of the Supply Chain. | |
4:00 PM – 5:30 PM Location: Hall D ![]() Eat, drink and chat with representatives from companies developing the next wave of 2.0 tools and technologies for your business. | |
| Thursday, June 23 | |
8:30 AM – 9:30 AM Track: Mobile EnterpriseLocation: Room 309 Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility. Speaker - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Speaker - Cimarron Buser, VP Product Marketing, Apperian, Inc. | |
8:30 AM – 9:30 AM Track: Governance, Risk and ComplianceLocation: Room 313 Social media presents enterprises with a wide array of risks, such as those relating to privacy, security, and IP. This session will explore best practices, including development and use of social media policies, to help manage risk and maximize benefits associated with social tools. Speaker - John Pavolotsky, Of Counsel, Greenberg Traurig John Pavolotsky is a member of the firm’s Intellectual Property and Technology practice group. John’s practice focuses on technology transactions and other intellectual property matters. Prior to joining GT, John was Corporate Counsel of SugarCRM Inc. and General Counsel of Fourth Dimension Software. Prior to earning his law degree, John worked as a Research Associate at the University of California, San Francisco. John’s industry experience includes travel automation, customer relationship management, commercial open source, and pharmaceutical research. | |
8:30 AM – 9:30 AM Tracks: Community Management: Engaging External Audiences, Community Management: Inside the EnterpriseLocation: Room 312 To successfully build online communities, one must foster camaraderie. In just four years, Spiceworks used word-of-mouth marketing to build the world’s largest online community of IT professionals – all 1.5 million of them. Community managers stuck to a simple principle to succeed: The community belongs to the members. We’re just stewards. Attendees will learn:
Speaker - Tabrez Syed, VP of Products, Spiceworks, Inc. As the VP of Products at Spiceworks, Tabrez spends his time helping design features to foster community participation and crowd-source solutions to IT problems. As a result, the Spiceworks community has grown into one of the world's largest and most active B2B communities serving the needs of more than 1.2 million small and medium-sized businesses worldwide. With over 10 years industry experience at leading technology management software companies, including Motive, all.com, and IBM/Tivoli, his roles have ranged from Software Developer to Sales Engineer. He holds a BS in Computer Science from the University of Texas, Austin. | |
8:30 AM – 9:30 AM Track: Social Apps and PlatformsLocation: Room 311 There's a growing realization that social is not a specific "place," but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Alfred Hsi, Director, Research & Innovation, Deloitte Services LP Alfred Hsi is a director in Deloitte’s National Knowledge Management team (part of Strategy, Brand & Innovation) focusing on social media, mobility, and knowledge management. Previously, Alfred held roles as Deputy Chief Knowledge Officer of U.S. National Knowledge Management (Strategy, Research & Innovation), Director of Operations of U.S. National Knowledge Management (Strategy, Research & Innovation), Director of Global Technology, Media & Telecommunications Knowledge Management (Global Industry), and Leader of U.S. Industry Knowledge Management.
Panelist - Michael Krigsman, CEO, Asuret Inc. and Blogger on IT Failures for ZDNet | |
9:45 AM – 10:45 AM Track: Technology LeadershipLocation: Room 312 Big Data analytics technologies like Hadoop first took hold in the realm of very large scale Internet operations such as search engines, but the need for them is becoming more widespread as enterprises seek to make sense of an overwhelming volume of social media data. We will look at how social media monitoring and management vendors are tapping these once exotic technologies and making them accessible to mere mortals, as well as the analytic skills their customers need to put Big Data to work. Moderator - David Carr, Editor, The BrainYard (InformationWeek.com enterprise social media) David Carr currently works as a freelance writer for information technology publications and as a web developer. He was the Technology Editor of Ziff Davis's Baseline Magazine from 2001-2007 and before that held a similar role at Internet World magazine. His recent articles have been published in CIO Magazine, CIOZone.com, CIO Insight, Information Week, and Defense Systems. David also does a monthly e-newsletter on the TV news business for Broadcasting & Cable. Panelist - Zach Hofer-Shall, Analyst, Forrester Research, Inc. Zach is the leading expert on Social Intelligence -- using insights generated from online discussion to inform marketing and business strategy. His research focuses on the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible. Zach has been with Forrester for three years. Panelist - David Gutelius, Chief Social Scientist, Jive Software As Jive’s Chief Social Scientist, David Gutelius is responsible for driving the enterprise social graph strategy. He was previously the CEO of Proximal Labs, a startup leveraging 'big data' for enterprise social networks that was acquired by Jive earlier this year. Prior to Proximal Labs, David was the co-founder and CTO at Social Kinetics. He additionally co-founded the Social Computing Group at SRI International's Aritificial Intelligence Center, and he served as the Product Manager on the DARPA CALO project -- the largest machine-learning project ever funded. David's background is in behavioral economics with a focus on social network theory. He was previously a visiting professor at Stanford University, and holds a Masters and PhD in economic history from Johns Hopkins. Panelist - Michael Wu, Principal Scientist, Lithium Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from U.C. Berkeley’s Biophysics graduate program. Currently, Michael is applying similar data-driven methodologies to investigate and understand the complex dynamics within online communities as well as the greater social web. | |
9:45 AM – 10:45 AM Track: ArchitectureLocation: Room 309 Although not yet ratified as an official standard, HTML5 support is showing up across a variety of different browsers. And for very good reason: HTML5 includes support for an important range of functionality – much of which has a direct bearing on Enterprise 2.0 applications. Join a panel of experts who will critically review the prospects for HTML5 across three areas:
HTML5 is not a panacea, but it should simplify application development and help enterprises support a much wider set of mobile platforms. Come find out how. Moderator - Jarrod Gingras, Analyst, Real Story Group Jarrod Gingras is an Analyst covering technology across the enterprise information landscape including web content management and enterprise content management. Panelist - Jonas Jacobi, Co-Founder and CEO, Kaazing Corporation As co-founder and chief executive officer of Kaazing Corporation, Jonas Jacobi sets the company's business strategy and oversees all aspects of Kaazing's operations and mission to become the world-wide leader in real-time software. Before co-founding Kaazing Jonas Jacobi worked as VP of Product Management responsible for the product management and marketing strategy for Brane Corporation, a startup company in Silicon Valley. A native of Sweden, Mr. Jacobi has worked in the software industry for more than sixteen years. Prior to his appointment as vice president for Brane, he worked 8 years for Oracle as a Java EE and open source Evangelist, and product manager responsible for the product management of JavaServer Faces, Oracle ADF Faces, and Oracle ADF Faces Rich Client in the Oracle JDeveloper team. Mr. Jacobi is a frequent speaker at international conferences and has written numerous articles for leading IT magazines such as Java Developer's Journal, JavaPro, AjaxWorld, and Oracle Magazine. Jonas is co-author of the recently published book Pro JSF and Ajax: Building Rich Internet Components, (Apress). Panelist - Rob Larsen, Interface Architect, Isobar Rob has more than 11 years of experience building and designing web sites and web applications. Since joining Isobar in early 2010 Rob has worked with several clients including Adidas, Reebok, and Philips. | |
9:45 AM – 10:45 AM Tracks: Analytics and Metrics, People, Culture and Internal CommunicationsLocation: Room 311 Business leaders seek best work from their people. But traditional processes and technology intended to drive a high performance culture are largely counterproductive. Meanwhile, the pace and complexity of work, along with the pressures to increase people performance are rising rapidly. How are performance management systems changing to accommodate this gap? What's still missing? What else should be considered in getting best work? Based on interviews and briefings from her current research reports, Amy Wilson will share a synthesized view of the emerging world of social performance and work. Speaker - Amy Wilson, Constellation Research Group, VP & Principal Analyst Amy Wilson is a software industry visionary with over 15 years of experience focused on the intersection of people, business, and technology. Amy is currently VP & Principal Analyst at Constellation Research Group and she is founder of Wilson Insight, an independent research and advisory firm. Prior to joining the Constellation team, Amy drove the product strategy for Oracle’s next generation Strategic HCM Fusion applications. Amy has a broad view of enterprise business needs due to her multi-disciplinary background that includes human resource management, financial management, and project management as well as her varied experience in product strategy, implementation consulting, and product development. Amy is especially skilled at identifying high impact technology investments based on drawing out clients' strategic business goals, crafting a vision for clients to follow, and providing pragmatic advice to make it a reality. Amy's a Cornell University graduate with a B.S. in Economics and concentrations in Mathematics, Computer Science, and Psychology. | |
9:45 AM – 10:45 AM Track: Video and Unified CommunicationsLocation: Room 313 Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless, the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we’ll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Harvey Benedict, Enterprise Video, Adobe Harvey has been in the enterprise communication space for over 12 years. Harvey was a key member of the Business services team at Broadcast.com (sold to Yahoo), the first company to deliver streaming media services to enterprises and media companies. Harvey then founded a successful consulting company, Streamline Media, that worked with companies such as UPS, Coca Cola, Wells Fargo, Scripps Networks and Bank of America to create requirement documents and work across technical and business teams to create scaleable, technically advanced global communication services for their enterprises. He joined Kontiki and was a key executive that positioned the company for a sale to Verisign. Currently Harvey leads the business development and strategy for Adobe's Enterprise video and collaboration platform. Panelist - Andy Howard, Independent Consultant
Andy Howard has over 18 years of experience in IP Video, Networking, Software, and Internet Security. Andy currently consults with organizations looking to deploy video communications solutions, with a focus on streaming media applications and their integration into Unified Communications. Previously, Andy was Senior Director of Business Development and Product Strategy at VBrick Systems. In that role, Andy directed VBrick's Business Development, Product Strategy, Partner Marketing, and Go-To-Market efforts. Andy has been at the forefront of the digital video industry since it began, pioneering the development of the industry's first streaming media caching appliance in the late 1990's, while holding Product Management and Marketing positions at CacheFlow (now Blue Coat) and Novell. Andy received a bachelor's degree cum laude from Harvard University and an MBA with Distinction from the Ross School of Business at the University of Michigan. Panelist - Kevin Crayton, VP, Sales & Business Development, Kontiki Panelist - Anne Coulombe, Director, Product Management VEMS, Vbrick Systems | |
10:45 AM – 11:00 AM Location: 3rd Floor, Boylston Hallway ![]()
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11:00 AM – 11:45 AM Tracks: Analytics and Metrics, Community Management: Inside the EnterpriseLocation: Room 312 Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. | |
11:00 AM – 11:45 AM Track: ArchitectureLocation: Room 311 Your company has a well-established intranet with a growing number of community sites, as well as a separate email, video conferencing, and telephony infrastructure. Your CIO wants a seamless Enterprise 2.0 environment. Is an integrated system possible? Hear firsthand how one company is managing these people, processes, and technology challenges. Speaker - Eric Ziegler, E2.0 Program Manager, Vanguard Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Speaker - Abha Kumar, Principal, Information Technology, Vanguard Abha Kumar is a Principal in Vanguard's IT division, responsible for the leadership, vision and operational support of the global strategic portfolios of corporate systems, global business systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Ms. Kumar was VP, Divisional Information Office, at Dow Jones where she was responsible for corporate systems, enterprise portals, business intelligence and offshore services. Prior to that, she was a Group Director at The New York Times Company. | |
11:00 AM – 11:45 AM Tracks: Social Apps and Platforms, Technology LeadershipLocation: Room 313 Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. Having an Enterprise Social Collaboration platform also allows organizations to transform the way employees share, learn, collaborate and communicate effectively and efficiently. As organizations move toward greater levels of collaboration due to the changing workforce, economic conditions and the wide availability of collaboration platforms, the drive for innovation from within will happen naturally and quickly. Speaker - Karthik Chakkarapani, IT Director, Technology Solutions & Operation, American Hospital Association Karthik is a seasoned IT professional with 14 plus years of experience in both technology management and consulting roles with multi-industry experience. Karthik has extensive experience and a broad knowledge in Strategic IT Planning & Business Alignment, Business Process Re-engineering & Transformation, Enterprise Architecture, Infrastructure Operations & Management, Collaboration, Cloud Computing, SaaS, Business Intelligence & Discovery, New Digital Media & Mobile Applications. For the past 5 plus years, Karthik has lead and implemented various enterprise applications and infrastructure projects at AHA including the 'Enterprise Social Collaboration & Innovation' project. For this project, AHA got the 2011 Computerworld Honors Program Laureate for the "Collaboration" category. In his current role as IT Director, Technology Solutions & Operations, Karthik is enabling and transforming business with new, emerging & disruptive technologies. Prior to joining American Hospital Association, Karthik worked as a consultant for Keane, RCN Telecom and Telecom Australia. Karthik holds Master’s degree in Electronics & Telecom Engineering from University of South Australia and MBA in Finance from DePaul University. Karthik is a certified PMP, Agile Scrum Master, ITIL Manager (IT Service Management) & Lean Six Sigma Black Belt professional. Karthik has also presented at many regional and national conferences and participated in many panels on topics such as IT Strategy, Collaboration, Cloud Computing, Cloud Security and New Digital media. | |
12:00 PM – 12:30 PM Location: Room 312 Share your experiencies, questions and feedback about Enterprise 2.0 Boston 2011 with fellow attendees at Town Hall. | |

Tracks: Social Apps and Platforms, Technology Leadership
This two-part session will assess SharePoint’s intrinsic “socialness,” as well as offer a roadmap for maturing your SharePoint environment.
Though perhaps not the tool of choice for "social computing", SharePoint is a fact of life in many companies. The first half of this session will investigate which social pieces of SharePoint 2010 work well and which don’t, and how some companies are making the most of their SharePoint investment.
The second half looks beyond the specific aspects of SharePoint, with a cohesive approach to analyzing and understanding the whole. The SharePoint Maturity Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement.
Attendees will gain the tools for self-assessment of their own SharePoint implementation, learn where others typically reside on this spectrum, and understand the potential paths to improvement.
Shawn Shell is the founder and Principal consultant at Consejo, Inc., a firm specializing in the development of information worker solutions. Shawn has spent more than twenty years in the information technology field. He has a broad range of experience, from help desk management to consulting practice management. He brings both the tactical experience of an inside IT professional, with the broad, strategic experience of a senior consultant.
For the last ten years, Shawn has concentrated on the development of content management solutions using primarily Microsoft technologies, including SharePoint, Office, Groove, Content Management Server, Live Communication Server and ASP.NET. Prior to founding Consejo, Shawn held various management roles at Dell, Inc. Shawn is a also a contributing analyst on SharePoint for The Real Story Group.
Sadie Van Buren is a Senior Software Engineer at BlueMetal Architects, based in Watertown, MA. She designs SharePoint solutions and leads deployments with a strong focus on strategy, usability, information architecture, and business process improvement.
Sadie has a Bachelor’s degree from Wesleyan University and a Certification in Project Management from Boston University, and is a Microsoft Certified Technology Specialist. She is a member of the Boston Area SharePoint User Group, the Boston Knowledge Management Forum and the Boston chapter of SIKM (System Integrator Knowledge Managers). She is the creator of the SharePoint Maturity Model, and blogs about SharePoint and technology at http://amatterofdegree.typepad.com/ <http://amatterofdegree.typepad.com/> .
Unni has been working as software developer in BEKK since 2006. For the last two and half years she’s been working with SharePoint solution development, and has experienced how to use it in the right way and also how not to use it. The last year she has developed a SharePoint-based E2.0 project for a global client with over 100.000 employees. She is currently the head of the SharePoint and CMS competence group in BEKK.