2011 Speaker List

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 309
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here.

Location: Room 310
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

Location: Market Leaders Theater - Hall D
Wednesday, June 22, 2011, 1:00 PM-1:20 PM

Industry leading organizations are already successfully utilizing social business capabilities to differentiate from competitors. These organizations have implemented social technologies to cultivate innovation and to attract an innovative workforce. Hear how companies such as Balfour Beatty, Alcatel Lucent, Land O’ Lakes, and Canadian Partnership Against C! ancer have implemented systems that are driving collaboration with customers, partners and employees, making them more responsive, more productive, and more innovative.

Location: Room 313
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless, the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we’ll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Location: Room 312
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Location: Room 309
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions.

Location: Room 309
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Learn how to shape the culture and people of a company from recruitment to succession.

Location: Room 313
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 313
Monday, June 20, 2011, 1:15 PM-4:30 PM

Business leaders understand the benefits of Enterprise 2.0 technologies and best practices and are eager to formulate and execute their strategy. But the people driving these initiatives are quickly faced with the often harsh realities of today’s risk-averse business climate. The adoption of Enterprise 2.0 concepts and technologies becomes an organizational journey that requires blazing new trails with respect to compliance, privacy, and security requirements.

But once an organization realizes that compliance, privacy, and security requirements and expectations are a journey, not a project, they can begin to transform themselves to quickly embrace new capabilities and technologies faster, while still meeting the expectations and needs of their constituencies. Transforming the traditional default-deny culture to an embrace and educate one, and changing the perspective from addressing compliance, privacy and security individually to a more holistic view of information risk management is the first step in the journey.

This workshop will help attendees understand the leading practices in navigating the journey of compliance, privacy, and security by providing knowledge and insights from industry thought leaders as well as practitioners who are actively taking part in the journey at different stages. This workshop will also use case studies to help attendees identify how organizations have been successful and learn from their challenges.

Location: Room 312
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

RPC is a firm with ambitious goals for client service excellence. This session will show how RPC has created a bespoke integrated social business platform with social networking, microsharing, enterprise RSS, blogs, wikis and intranet capabilities that is transforming workforce engagement and has put them ahead in the legal sector. Attendess will learn how to achieve an internally-owned platform strategy that can support a range of situated apps addressing specific business needs, and how to combine tools and technologies via API-level integration to create a tailored custom solution.

Location: Ballroom A
Wednesday, June 22, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 309
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support.

Location: Room 313
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

Like many large organizations, Cisco’s social media journey has evolved from separate efforts across business units into a cohesive enterprise-wide strategy. The foundation for success has been incorporating social media into our code of ethics and IT policies. This non-technical session provides attendees with insight into Cisco’s social media handbook, and an understanding of the benefits gained from implementing different governance practices, as well as the potential risk factors associated with social media. A “handbook” discussion will also enable attendees to apply preferred practices discussed within their own organization, with a selection of proven exemplars as the take-away.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 309
Thursday, June 23, 2011, 8:30 AM-9:30 AM

Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility.

Location: Room 312
Monday, June 20, 2011, 1:15 PM-4:30 PM

SharePoint might seem nearly ubiquitous as an enterprise collaboration platform, yet many organizations are still in the process of deciding whether or how to adopt it as part of a broader Intranet platform. In the meantime, Redmond is heavily touting new social and community services in the latest version, SharePoint 2010. Join two leading industry analysts who will provide an objective overview of what works well -- and poorly -- in SharePoint 2010.

The workshop will combine analysis (drawn from early implementations) with live demos showing specific pros and cons. It will cover basic and advanced collaboration services, as well as the opportunities and pitfalls of supplementing SharePoint with 3rd-party modules.

For detailed information on this workshop, click here.

Location: Room 313
Monday, June 20, 2011, 9:00 AM-12:15 PM

Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. Industry commentators quite properly tend to focus on the cultural and organizational aspects of social computing. Yet, technology choices can also have a major impact on business effectiveness at a time when many organizations are looking to extend departmental pilot projects to enterprise-wide programs -- only to discover that contemporary social computing offerings frequently struggle to scale in terms of performance and administration.

This fast-paced tutorial will share customer research from noted evaluation firm Real Story Group on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating social software vendors.

For detailed information on this workshop, click here.

Location: Room 312
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Location: Room 313
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session will examine the current state of E2.0 standards in the context of application and architectures being deployed today. This session will also specifically address three key standards: OAuth, OpenSocial, and Activity Streams.

Location: Room 311
Thursday, June 23, 2011, 8:30 AM-9:30 AM

There's a growing realization that social is not a specific "place," but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise.

A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this?

Please join a panel of specialists exploring the promise and perils of socializing legacy applications.

Location: Market Leaders Theater - Hall D
Tuesday, June 21, 2011, 1:00 PM-1:20 PM

Collaboration can kill innovation. Why? People naturally gravitate toward those like them. These become strong ties, our go-to resources for information and discussions. Great for executing on projects. Terrible for fostering the cognitive diversity needed to spark innovation.

This session focuses on the cultural rise of crowdsourcing, and its value in bringing together strong, weak, and non-existent ties. Presentation will discuss the studies that illuminate the value of diverse networks and the mechanics of working with those outside one’s usual social circle.

Location: Room 312
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Big Data analytics technologies like Hadoop first took hold in the realm of very large scale Internet operations such as search engines, but the need for them is becoming more widespread as enterprises seek to make sense of an overwhelming volume of social media data. We will look at how social media monitoring and management vendors are tapping these once exotic technologies and making them accessible to mere mortals, as well as the analytic skills their customers need to put Big Data to work.

Location: Market Leaders Theater - Hall D
Tuesday, June 21, 2011, 1:30 PM-1:50 PM

Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, Vice President, IBM Social Business Evangelism, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2011.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 313
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Location: Room 313
Thursday, June 23, 2011, 11:00 AM-11:45 AM

Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. Having an Enterprise Social Collaboration platform also allows organizations to transform the way employees share, learn, collaborate and communicate effectively and efficiently. As organizations move toward greater levels of collaboration due to the changing workforce, economic conditions and the wide availability of collaboration platforms, the drive for innovation from within will happen naturally and quickly.

This session will provide an overview and demo of Enterprise Social Collaboration at the American Hospital Association, how to develop an effective strategy and implementation plan, best practices, adoption strategies and architecture.

Location: Room 313
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Location: Room 313
Monday, June 20, 2011, 1:15 PM-4:30 PM

Business leaders understand the benefits of Enterprise 2.0 technologies and best practices and are eager to formulate and execute their strategy. But the people driving these initiatives are quickly faced with the often harsh realities of today’s risk-averse business climate. The adoption of Enterprise 2.0 concepts and technologies becomes an organizational journey that requires blazing new trails with respect to compliance, privacy, and security requirements.

But once an organization realizes that compliance, privacy, and security requirements and expectations are a journey, not a project, they can begin to transform themselves to quickly embrace new capabilities and technologies faster, while still meeting the expectations and needs of their constituencies. Transforming the traditional default-deny culture to an embrace and educate one, and changing the perspective from addressing compliance, privacy and security individually to a more holistic view of information risk management is the first step in the journey.

This workshop will help attendees understand the leading practices in navigating the journey of compliance, privacy, and security by providing knowledge and insights from industry thought leaders as well as practitioners who are actively taking part in the journey at different stages. This workshop will also use case studies to help attendees identify how organizations have been successful and learn from their challenges.

Location: Room 313
Monday, June 20, 2011, 1:15 PM-4:30 PM

Business leaders understand the benefits of Enterprise 2.0 technologies and best practices and are eager to formulate and execute their strategy. But the people driving these initiatives are quickly faced with the often harsh realities of today’s risk-averse business climate. The adoption of Enterprise 2.0 concepts and technologies becomes an organizational journey that requires blazing new trails with respect to compliance, privacy, and security requirements.

But once an organization realizes that compliance, privacy, and security requirements and expectations are a journey, not a project, they can begin to transform themselves to quickly embrace new capabilities and technologies faster, while still meeting the expectations and needs of their constituencies. Transforming the traditional default-deny culture to an embrace and educate one, and changing the perspective from addressing compliance, privacy and security individually to a more holistic view of information risk management is the first step in the journey.

This workshop will help attendees understand the leading practices in navigating the journey of compliance, privacy, and security by providing knowledge and insights from industry thought leaders as well as practitioners who are actively taking part in the journey at different stages. This workshop will also use case studies to help attendees identify how organizations have been successful and learn from their challenges.

Location: Room 312
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks.

Location: Room 313
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless, the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we’ll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 311
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

It’s one of the toughest social business questions you hear: “how do you measure that?” This session will show you how to describe the progress and/or success of your social environment through different approaches to measuring social environments: activity analysis, social network analysis, interviews, focus groups, surveys, and ethnography. The advantages and weaknesses of each approach will be explained, as well as how population size, infrastructure capabilities, and the maturity of your community affect your analysis.

Location: Room 309
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions.

Location: Room 309
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Kristen Sanders will share her experience building a business case and selling the value of enterprise collaboration for the sales lifecycle internally at Yahoo!, the premier digital media company. Learn about the steps taken prior to implementation that proved crucial in creating value, gaining buy-in and ultimately ensuring a successful collaboration offering to improve sales productivity and efficiency. Walk away with an actionable checklist to help you make the case internally for an enterprise sales collaboration portal—everything from handling the requirements gathering and validation phases and communicating with multi and cross-functional teams, to change management and content creation. And arm yourself with the critical pre-implementation components necessary to ensure enterprise business collaboration that transforms the business, takes sales/marketing communications to a whole new level and delivers tremendous value.

Location: Room 313
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness.

Location: Market Leaders Theater - Hall D
Wednesday, June 22, 2011, 4:00 PM-4:20 PM

Social media should support your key business objectives and goals, as opposed to being the strategy or goal. Join us as we discuss how applying social media can better equip you to hear and react to what your market and customers are saying; engage your customers more deeply to improve the sales process; and raise customer satisfaction, retention, and referrals.

This breakout session will demonstrate how social features can make your business more effective by creating stronger relationships – with your markets, your customers, your partners, and your co-workers. We will talk about using social media with the supporting policies and proper governance to help turn you social content into social capital as opposed to a social liability.

We will discuss the importance of providing a solution that “socially enables” existing business processes in a way that supports social compliance and industry standards and frameworks.

Location: Room 313
Monday, June 20, 2011, 1:15 PM-4:30 PM

Business leaders understand the benefits of Enterprise 2.0 technologies and best practices and are eager to formulate and execute their strategy. But the people driving these initiatives are quickly faced with the often harsh realities of today’s risk-averse business climate. The adoption of Enterprise 2.0 concepts and technologies becomes an organizational journey that requires blazing new trails with respect to compliance, privacy, and security requirements.

But once an organization realizes that compliance, privacy, and security requirements and expectations are a journey, not a project, they can begin to transform themselves to quickly embrace new capabilities and technologies faster, while still meeting the expectations and needs of their constituencies. Transforming the traditional default-deny culture to an embrace and educate one, and changing the perspective from addressing compliance, privacy and security individually to a more holistic view of information risk management is the first step in the journey.

This workshop will help attendees understand the leading practices in navigating the journey of compliance, privacy, and security by providing knowledge and insights from industry thought leaders as well as practitioners who are actively taking part in the journey at different stages. This workshop will also use case studies to help attendees identify how organizations have been successful and learn from their challenges.

Location: Room 309
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business.

Location: Room 313
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Location: Room 309
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support.

Location: Ballroom A
Tuesday, June 21, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 312
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Location: Room 313
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 309
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation?

Location: Room 310
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Organizations want to innovate better, faster, and more often than in the past. How does the introduction of Enterprise 2.0 tools change the way companies think about and practice innovation? Hear from experienced practitioners, from companies such as Electronic Arts and Kraft, on what really works in an ever changing world.

Location: Room 309
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Although not yet ratified as an official standard, HTML5 support is showing up across a variety of different browsers. And for very good reason: HTML5 includes support for an important range of functionality – much of which has a direct bearing on Enterprise 2.0 applications.

Join a panel of experts who will critically review the prospects for HTML5 across three areas:

• Enterprise Architectures
• Social Computing Applications
• Mobile

HTML5 is not a panacea, but it should simplify application development and help enterprises support a much wider set of mobile platforms. Come find out how.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 312
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks.

Location: Room 313
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Location: Room 313
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness.

Location: Room 309
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here.

Location: Room 312
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered.

Location: Room 312
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Location: Ballroom A
Tuesday, June 21, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 302
Monday, June 20, 2011, 8:30 AM-5:15 PM

The Sales 2.0 Conference at Enterprise 2.0 Boston is where decision-makers in the B2B sales and marketing space learn how to create more competitive teams and drive more profits using technology and process. Speakers and sessions focus on methodologies and solutions that bring value to both buyers and sellers.

Attendees will learn how to achieve measurable success in these key areas:

· Sales and marketing alignment

· Sales management and metrics

· Social media

· CRM and productivity

· Lead generation and pipeline management

· Customer retention and satisfaction

· Strategic leadership and change

After the Sales 2.0 Conference, attendees will receive full access to a Resource Library, which typically includes speaker presentations, slideshows, white papers, and industry reports. The Sales 2.0 Conference is held twice a year, in both Boston and San Francisco, and is sponsored by companies that lead the way in Sales 2.0 practices and solutions.

For detailed information on this workshop, click here.

Location: Room 312
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Big Data analytics technologies like Hadoop first took hold in the realm of very large scale Internet operations such as search engines, but the need for them is becoming more widespread as enterprises seek to make sense of an overwhelming volume of social media data. We will look at how social media monitoring and management vendors are tapping these once exotic technologies and making them accessible to mere mortals, as well as the analytic skills their customers need to put Big Data to work.

Location: Ballroom A
Tuesday, June 21, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 311
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Communities are a hot topic but what are they and why are organizations using them for a range of business processes from marketing to support to innovation to internal collaboration? Networked communications environments allow organizations to strip out costs while improving agility due to the increased speed of information flow. However, they bring with them the need for new methods of management and operations.

In this session we will look at what communities are, their impact on organizations, and the new opportunities and risks they present. Included in the discussion will be key findings from the 2011 State of Community Management report.

Location: Room 309
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

In today's networked economy, customers and prospects come armed with deep insight about your products and service levels well before they are ready to buy. Whether engaging with buyers who have similar interests on Twitter, or perusing third party or branded communities, knowledge about you and your products is widely available from other customers. So they expect timely and knowledgeable insight and service, to continue to do business with you or to become new customers. To respond to this new reality, organizations require tighter connections between those on the front lines (sales, marketing, support) and those designing, building and supplying products behind the proverbial firewall.

This session will offer two case studies that show how a unified customer experience is imperative at every touch point - sales, marketing, customer service, innovation and more.

Location: Room 313
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Location: Room 312
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Big Data analytics technologies like Hadoop first took hold in the realm of very large scale Internet operations such as search engines, but the need for them is becoming more widespread as enterprises seek to make sense of an overwhelming volume of social media data. We will look at how social media monitoring and management vendors are tapping these once exotic technologies and making them accessible to mere mortals, as well as the analytic skills their customers need to put Big Data to work.

Location: Room 312
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Location: Room 309
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here.

Location: Room 312
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Location: Room 313
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless, the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we’ll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Location: Room 311
Thursday, June 23, 2011, 8:30 AM-9:30 AM

There's a growing realization that social is not a specific "place," but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise.

A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this?

Please join a panel of specialists exploring the promise and perils of socializing legacy applications.

Location: Market Leaders Theater - Hall D
Wednesday, June 22, 2011, 12:30 PM-12:50 PM

Much of the talk in Social CRM concerns either engaging with customers on social media sites like Facebook and Twitter, or how a company's customer service staff can benefit from the use internal social networks. But too often the piece in the middle – a company-managed customer-facing social network – is neglected. In this presentation Richard Hughes, Director of Product Strategy at BroadVision, will discuss why companies need their own Social CRM platform to supplement their efforts on internal and public networks.

Location: Room 313
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness.

Location: Room 313
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Location: Room 312
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered.

Location: Room 309
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Although not yet ratified as an official standard, HTML5 support is showing up across a variety of different browsers. And for very good reason: HTML5 includes support for an important range of functionality – much of which has a direct bearing on Enterprise 2.0 applications.

Join a panel of experts who will critically review the prospects for HTML5 across three areas:

• Enterprise Architectures
• Social Computing Applications
• Mobile

HTML5 is not a panacea, but it should simplify application development and help enterprises support a much wider set of mobile platforms. Come find out how.

Location: Room 312
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

It takes collaboration, communication, and creativity to solve complex problems. Learn how Cerner has broken down silo walls to combine customers, employees, and partners into one collaborative community to drive improvements in one of the most complex industries, healthcare.

Attendees will hear 5 lessons learned with measurable results that Cerner has used to bring together this diverse audience into one community, specifically focusing on 3 areas of success:

• Transforming customer support
• Creating a living window into product design
• Fostering groups of interest that span all audiences

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 311
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

We don’t usually like to talk about it but sometimes we fail, and those stories are usually the most important to share. This session will showcase NASA's real life Enterprise 2.0 failures and what has been learned from them. Attendees will learn what led to the failure, what they can do to avoid the same fate and how to apply the lessons to similar situations.

Location: Room 310
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

If you are an innovator or a change agent in your organization, this practical discussion is for you. The session starts with a case study and moves to an in-depth discussion on making innovation succeed and building tomorrow’s enterprise. In this session you will gain hands-on, practical tips from our hugely experienced panel on how to boldly lead change and make results happen.

Location: Room 310
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Much of the end-user value proposition behind “Enterprise 2.0” is an integrated, contextually-aware experience that enables people to spend less time shifting between technology silos, and more time collaborating and getting work done. While it’s certainly not easy, the technology part of the equation is pretty straightforward and well understood. What comes before and after the technology deployment, however, poses unprecedented challenges that business leaders are turning to IT and Corporate Communications departments to manage. How do organizations effectively build a vision and roadmap for their journeys to Enterprise 2.0? What success factors and metrics should they use to steer their efforts in the right direction? How do they drive adoption, change management, and effective governance throughout the experience? And, most of all, how do they ensure these initiatives translate to sustainable and measurable business value? Join Sheila Jordan, VP of IT, who is responsible for driving the technology, process, and cultural transformations behind Cisco’s Integrated Workforce Experience. She will share best practices and lessons learned in the context of six critical steps that can help organizations on their own journeys to Enterprise 2.0.

Location: Market Leaders Theater - Hall D
Tuesday, June 21, 2011, 12:00 PM-12:20 PM

Customers are demanding that their interactions and experiences with your company are useful. If not, they will go elsewhere – and may tell the world about it. Learn how to address this challenge with solutions that deliver highly differentiated digital experiences across channels and devices, backed by enterprise-class content and application services. Adobe’s Loni Kao will highlight key success factors for creating loyal brand advocates including where to prioritize your customer experience management efforts to result in faster time-to-value.

Location: Ballroom A
Wednesday, June 22, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Ballroom A
Wednesday, June 22, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 312
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered.

Location: Room 312
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Attendees of this interactive session will hear best practices for how to develop a comprehensive social business strategy that creates a cultural shift toward utilizing collaboration technologies in all areas of the business. The session will also feature real world data for how social tools impact loyalty, sales, and communications.

Location: Room 311
Thursday, June 23, 2011, 8:30 AM-9:30 AM

There's a growing realization that social is not a specific "place," but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise.

A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this?

Please join a panel of specialists exploring the promise and perils of socializing legacy applications.

Location: Room 311
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Curious to hear what other companies envision for E2.0 in the future? In the last five years smartphones, social media, and technology have transformed the enterprise. Imagine what could happen in the next five years. This session will provide a view into a day in the life of a financial associate in 2016, in a world where he or she is no longer tethered to a desk, and able to securely leverage E2.0 technologies any place, any time. This session will describe Vanguard’s five year vision for E2.0, including the technologies we plan to implement to help manage challenges with people, process, and technology.

Location: Room 311
Thursday, June 23, 2011, 11:00 AM-11:45 AM

Your company has a well-established intranet with a growing number of community sites, as well as a separate email, video conferencing, and telephony infrastructure. Your CIO wants a seamless Enterprise 2.0 environment. Is an integrated system possible? Hear firsthand how one company is managing these people, processes, and technology challenges.

Location: Ballroom A
Wednesday, June 22, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 309
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Although not yet ratified as an official standard, HTML5 support is showing up across a variety of different browsers. And for very good reason: HTML5 includes support for an important range of functionality – much of which has a direct bearing on Enterprise 2.0 applications.

Join a panel of experts who will critically review the prospects for HTML5 across three areas:

• Enterprise Architectures
• Social Computing Applications
• Mobile

HTML5 is not a panacea, but it should simplify application development and help enterprises support a much wider set of mobile platforms. Come find out how.

Location: Room 309
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions.

Location: Market Leaders Theater - Hall D
Wednesday, June 22, 2011, 2:00 PM-2:20 PM

In this session Jeremy Laurenson will discuss how these two hot technology areas are converging and what this means from a very practical perspective. He was responsible for delivering one of the core tools used in Cisco's S.O.A.R. initiative, which produced:

•Higher sales productivity and increased interactions with customers.
•Revenue growth from top customers.
•More sales opportunities.
•High customer satisfaction with sales responsiveness.
•Improved work/life balance for sales specialists.
•Lower growth rates of expert staff levels
•Better resources for sales teams.
•Reduced travel expense and impact.

He will discuss how compelling UC integrations drive adoption as well as how Enterprise 2.0 apps drive Unified Communications Platform requirements and affect real-world application of these UC technologies.

S.O.A.R. Information page: http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html

Location: Room 310
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

If you are an innovator or a change agent in your organization, this practical discussion is for you. The session starts with a case study and moves to an in-depth discussion on making innovation succeed and building tomorrow’s enterprise. In this session you will gain hands-on, practical tips from our hugely experienced panel on how to boldly lead change and make results happen.

Location: Ballroom A
Wednesday, June 22, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 312
Monday, June 20, 2011, 9:00 AM-12:15 PM

The enterprise collaboration landscape is changing. Driven by the need to connect disparate workers, partners, and even customers enterprises are quickly adopting tools such as unified communications, video conferencing, workgroup collaboration services, and social computing. But absent a clear architecture and road-map we find that most deployments happen in disjointed silos, leaving organizations unable to take advantage of seamless anytime, anywhere collaboration.

During this workshop we'll define the components of a UC&C architecture. We'll identify key trends driving the need for an enterprise collaboration strategy, we'll look at examples of how vendors and their partners are integrating their UC&C offerings and finally we'll share a road-map for implementation based on numerous engagements with end-user companies.

For detailed information on this workshop, click here.

Location: Room 313
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Location: Room 313
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Location: Room 313
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Companies are rapidly embracing new media from Twitter, to Facebook, to YouTube as they seek to expand their brands and messaging into the world of social computing - both for outbound marketing as well as brand management and customer engagement. In addition, social computing offers contact center managers the opportunity to reduce call resolution times by increasing the collaborative capabilities of agents and support staff. During this session we'll look at ways that companies are successfully embracing social tools to interface with customers, support marketing campaigns, increase sales opportunities, and improve customer responsiveness.

Location: Room 313
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless, the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we’ll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Location: Room 311
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Social tools, broadband access and mobile technologies have created opportunities for companies to engage customers in ways with which traditional marketing cannot compete. These developments have led many to implement an inbound marketing strategy to attract the attention of the growing number of socially-empowered customers leveraging collaborative tools to select vendors.

This session brings together executives that have led their organizations in the development and implementation of a successful inbound marketing strategy. They’ll discuss why their organizations integrated inbound marketing tactics into their overall marketing strategy. They will also share how their companies created an environment that cultivated IM success, how success is measured, how to galvanize all employees to engage with customers, and how they dealt with roadblocks that threatened their initiatives.

Location: Room 312
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks.

Location: Room 311
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Social tools, broadband access and mobile technologies have created opportunities for companies to engage customers in ways with which traditional marketing cannot compete. These developments have led many to implement an inbound marketing strategy to attract the attention of the growing number of socially-empowered customers leveraging collaborative tools to select vendors.

This session brings together executives that have led their organizations in the development and implementation of a successful inbound marketing strategy. They’ll discuss why their organizations integrated inbound marketing tactics into their overall marketing strategy. They will also share how their companies created an environment that cultivated IM success, how success is measured, how to galvanize all employees to engage with customers, and how they dealt with roadblocks that threatened their initiatives.

Location: Room 312
Thursday, June 23, 2011, 11:00 AM-11:45 AM

Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:

• Goals – What are the corporate and member goals? How do you design with an eye on the goals?
• Communication plan – What’s in it for me?
• Governance – What are the rules and who enforces them?

Location: Room 312
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

This two-part session will assess SharePoint’s intrinsic “socialness,” as well as offer a roadmap for maturing your SharePoint environment.

Though perhaps not the tool of choice for "social computing", SharePoint is a fact of life in many companies. The first half of this session will investigate which social pieces of SharePoint 2010 work well and which don’t, and how some companies are making the most of their SharePoint investment.

The second half looks beyond the specific aspects of SharePoint, with a cohesive approach to analyzing and understanding the whole. The SharePoint Maturity Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement.

Attendees will gain the tools for self-assessment of their own SharePoint implementation, learn where others typically reside on this spectrum, and understand the potential paths to improvement.

Location: Room 313
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Location: Room 313
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Location: Room 309
Thursday, June 23, 2011, 8:30 AM-9:30 AM

Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility.

Location: Room 309
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here.

Location: Room 309
Monday, June 20, 2011, 9:00 AM-12:15 PM

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

Location: Room 309
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business.

Location: Room 309
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

Hear perspectives on Enterprise 2.0 product evolutions in record systems and human resources functions.

Location: Room 309
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Learn how to shape the culture and people of a company from recruitment to succession.

Location: Room 313
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Thanks to decades of supply chain optimization solutions, today’s leading organizations have mature transaction-oriented supply chain designs.
However, managers spend over half of their time dealing with unexpected events that can't be addressed with structured processes. To maintain a competitive edge, companies need to embrace new ways that enable spontaneous association. Social Enterprise and Open Collaboration provides a more effective way to address the volatile world and gain significant improvement in operational efficiencies.

Location: Ballroom A
Wednesday, June 22, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Ballroom A
Wednesday, June 22, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Ballroom A
Tuesday, June 21, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 312
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Location: Room 312
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks.

Location: Room 311
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

Thinking of launching a social business network or already in the game? This session will give you a front row seat on how the world’s largest retailer launched their internal social business network. The session will highlight how YUM set their vision, aligned the chief’s, created an internal marketing campaign and drove a new way to promote the business around the globe.

You will learn:

• How YUM built their business case and created buy-in at the senior level
• How YUM selected their business partner
• How YUM launched an engaging global marketing campaign
• How YUM drove global adoption and engagement across the community
• YUM’s ROI

Location: Room 311
Wednesday, June 22, 2011, 2:30 PM-3:30 PM

While start-ups and SMBs have traditionally been early adopters of new technologies, large enterprises have also developed best practices for adopting new social collaboration technologies to increase productivity and transparency across departments, regional offices, and around the world. Learn how large enterprises, like Dell, are deploying social collaboration technologies, allowing employees immediate insight into projects, customers, cases and documents across the company. Attendees will discover best practices for sharing key information in real-time, and allowing interdepartmental collaboration and productivity, while building closer relationships with customers.

Location: Room 311
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

Social tools, broadband access and mobile technologies have created opportunities for companies to engage customers in ways with which traditional marketing cannot compete. These developments have led many to implement an inbound marketing strategy to attract the attention of the growing number of socially-empowered customers leveraging collaborative tools to select vendors.

This session brings together executives that have led their organizations in the development and implementation of a successful inbound marketing strategy. They’ll discuss why their organizations integrated inbound marketing tactics into their overall marketing strategy. They will also share how their companies created an environment that cultivated IM success, how success is measured, how to galvanize all employees to engage with customers, and how they dealt with roadblocks that threatened their initiatives.

Location: Room 313
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Location: Ballroom A
Wednesday, June 22, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 310
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

If you are an innovator or a change agent in your organization, this practical discussion is for you. The session starts with a case study and moves to an in-depth discussion on making innovation succeed and building tomorrow’s enterprise. In this session you will gain hands-on, practical tips from our hugely experienced panel on how to boldly lead change and make results happen.

Location: Room 309
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business.

Location: Market Leaders Theater - Hall D
Wednesday, June 22, 2011, 3:00 PM-3:20 PM

There are many reasons companies desire a collaborative workplace - from accelerating product innovation to gaining operational efficiencies. Although the business scenarios are unique to each organization, what is common among them is the process required to build a successful collaboration community within the enterprise. During this session, Megan Murray will discuss common business scenarios for enterprise social software and specific customer examples, sharing strategies that will have a long lasting impact on your organization.

Location: Room 313
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Location: Market Leaders Theater - Hall D
Wednesday, June 22, 2011, 1:30 PM-1:50 PM

It seems every major vendor has a social story these days. While general purpose social collaboration products are a dime a dozen, the question is, are these solutions using social to solve specific problems, integrated into business workflows. In this session, Milind Pansare, Senior Director of Social Cloud Applications at Saba, will discuss how social technologies infused into the training and performance management processes can deliver hard ROI in the form of dramatically increased sales productivity, more efficient retail operations, and greatly increased field services productivity.

Location: Room 309
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation?

Location: Room 309
Monday, June 20, 2011, 9:00 AM-12:15 PM

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For detailed information on this workshop, click here.

Location: Ballroom A
Tuesday, June 21, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 309
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Kristen Sanders will share her experience building a business case and selling the value of enterprise collaboration for the sales lifecycle internally at Yahoo!, the premier digital media company. Learn about the steps taken prior to implementation that proved crucial in creating value, gaining buy-in and ultimately ensuring a successful collaboration offering to improve sales productivity and efficiency. Walk away with an actionable checklist to help you make the case internally for an enterprise sales collaboration portal—everything from handling the requirements gathering and validation phases and communicating with multi and cross-functional teams, to change management and content creation. And arm yourself with the critical pre-implementation components necessary to ensure enterprise business collaboration that transforms the business, takes sales/marketing communications to a whole new level and delivers tremendous value.

Location: Room 312
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered.

Location: Room 313
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Thanks to decades of supply chain optimization solutions, today’s leading organizations have mature transaction-oriented supply chain designs.
However, managers spend over half of their time dealing with unexpected events that can't be addressed with structured processes. To maintain a competitive edge, companies need to embrace new ways that enable spontaneous association. Social Enterprise and Open Collaboration provides a more effective way to address the volatile world and gain significant improvement in operational efficiencies.

Location: Room 313
Thursday, June 23, 2011, 8:30 AM-9:30 AM

Social media presents enterprises with a wide array of risks, such as those relating to privacy, security, and IP. This session will explore best practices, including development and use of social media policies, to help manage risk and maximize benefits associated with social tools.

Attendees will learn about the biggest risks and security concerns when deploying social tools in the Enterprise. They will gain practical advice on data protection, compliance requirements, and overall governance for social media platforms. They’ll also come away with knowledge they can implement immediately for developing social media policies.

Location: Room 309
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation?

Location: Room 313
Monday, June 20, 2011, 1:15 PM-4:30 PM

Business leaders understand the benefits of Enterprise 2.0 technologies and best practices and are eager to formulate and execute their strategy. But the people driving these initiatives are quickly faced with the often harsh realities of today’s risk-averse business climate. The adoption of Enterprise 2.0 concepts and technologies becomes an organizational journey that requires blazing new trails with respect to compliance, privacy, and security requirements.

But once an organization realizes that compliance, privacy, and security requirements and expectations are a journey, not a project, they can begin to transform themselves to quickly embrace new capabilities and technologies faster, while still meeting the expectations and needs of their constituencies. Transforming the traditional default-deny culture to an embrace and educate one, and changing the perspective from addressing compliance, privacy and security individually to a more holistic view of information risk management is the first step in the journey.

This workshop will help attendees understand the leading practices in navigating the journey of compliance, privacy, and security by providing knowledge and insights from industry thought leaders as well as practitioners who are actively taking part in the journey at different stages. This workshop will also use case studies to help attendees identify how organizations have been successful and learn from their challenges.

Location: Room 309
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Learn how to shape the culture and people of a company from recruitment to succession.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 310
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

As Social Business becomes a strategic priority for more businesses, regardless of size, they are looking for the best approach to reap the business benefits. While workforce optimization, process innovation and deeper customer engagements are widely touted as popular entry points, the value lies in the quantitative outcomes. Collaboration, analytics and insight create the perfect combination to unleash the greater value and harness the energy generated by the multitude of social interactions and scores of structured and unstructured data generated daily. While the paradigm evolves from business to business down to peer to peer, simply connecting people isn't enough. True social businesses generate insights from their social data. Alistair Rennie will discuss the means to achieve better business insight with improved social listening tools, social integration with business process management, and new social business consulting services.

Location: Ballroom A
Tuesday, June 21, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 313
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session will examine the current state of E2.0 standards in the context of application and architectures being deployed today. This session will also specifically address three key standards: OAuth, OpenSocial, and Activity Streams.

Location: Room 309
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Learn how to shape the culture and people of a company from recruitment to succession.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Ballroom A
Wednesday, June 22, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 311
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

How did Intuit create an environment where a call center rep’s idea could turn into a new business with 100,000 users; where time to market accelerated by 60%; where innovative output increased by 6x? Find out from those who drove that change from within the organization through a combination of social tools and lightweight processes. Attendees will gain an understanding of how mindset, processes, and social tools can come together to cause widespread change in an organization.

Location: Room 313
Monday, June 20, 2011, 1:15 PM-4:30 PM

Business leaders understand the benefits of Enterprise 2.0 technologies and best practices and are eager to formulate and execute their strategy. But the people driving these initiatives are quickly faced with the often harsh realities of today’s risk-averse business climate. The adoption of Enterprise 2.0 concepts and technologies becomes an organizational journey that requires blazing new trails with respect to compliance, privacy, and security requirements.

But once an organization realizes that compliance, privacy, and security requirements and expectations are a journey, not a project, they can begin to transform themselves to quickly embrace new capabilities and technologies faster, while still meeting the expectations and needs of their constituencies. Transforming the traditional default-deny culture to an embrace and educate one, and changing the perspective from addressing compliance, privacy and security individually to a more holistic view of information risk management is the first step in the journey.

This workshop will help attendees understand the leading practices in navigating the journey of compliance, privacy, and security by providing knowledge and insights from industry thought leaders as well as practitioners who are actively taking part in the journey at different stages. This workshop will also use case studies to help attendees identify how organizations have been successful and learn from their challenges.

Location: Room 312
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Location: Ballroom A
Wednesday, June 22, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 313
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Location: Room 313
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Location: Room 312
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 311
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

It’s one of the toughest social business questions you hear: “how do you measure that?” This session will show you how to describe the progress and/or success of your social environment through different approaches to measuring social environments: activity analysis, social network analysis, interviews, focus groups, surveys, and ethnography. The advantages and weaknesses of each approach will be explained, as well as how population size, infrastructure capabilities, and the maturity of your community affect your analysis.

Location: Room 312
Monday, June 20, 2011, 1:15 PM-4:30 PM

SharePoint might seem nearly ubiquitous as an enterprise collaboration platform, yet many organizations are still in the process of deciding whether or how to adopt it as part of a broader Intranet platform. In the meantime, Redmond is heavily touting new social and community services in the latest version, SharePoint 2010. Join two leading industry analysts who will provide an objective overview of what works well -- and poorly -- in SharePoint 2010.

The workshop will combine analysis (drawn from early implementations) with live demos showing specific pros and cons. It will cover basic and advanced collaboration services, as well as the opportunities and pitfalls of supplementing SharePoint with 3rd-party modules.

For detailed information on this workshop, click here.

Location: Room 312
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

This two-part session will assess SharePoint’s intrinsic “socialness,” as well as offer a roadmap for maturing your SharePoint environment.

Though perhaps not the tool of choice for "social computing", SharePoint is a fact of life in many companies. The first half of this session will investigate which social pieces of SharePoint 2010 work well and which don’t, and how some companies are making the most of their SharePoint investment.

The second half looks beyond the specific aspects of SharePoint, with a cohesive approach to analyzing and understanding the whole. The SharePoint Maturity Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement.

Attendees will gain the tools for self-assessment of their own SharePoint implementation, learn where others typically reside on this spectrum, and understand the potential paths to improvement.

Location: Ballroom A
Tuesday, June 21, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Market Leaders Theater - Hall D
Tuesday, June 21, 2011, 3:30 PM-3:50 PM

Deploying a collaboration platform simply provides latent abilities to your organization. Actually utilizing the platform to improve business processes is how it delivers value. Your business is in a constant state of growth, flux and evolution. If done right –your collaboration capabilities will be as well. In this talk we’ll share our views on this ever evolving, lifecycle approach to the collaboration capabilities of your organization – and the benefits it delivers in terms of strategy and adoption.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 309
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

The promise of Enterprise 2.0 agility quickly comes up against the realities of Governance, Regulation and Compliance in many organizations. Understanding how to walk this fine line is vital for today’s business leader. Join this session for an executive-level view on ways to satisfy the regulatory & compliance gods while leading incentives and governance in your business.

Location: Room 313
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

“Unified Communications,” the intersection of voice, video, messaging, and conferencing and social computing largely exists in silos. The former is largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the latter often evolves organically driven by individual line-of-business needs. But integrating social computing’s ability to help people locate subject matter experts, with UC’s ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we’ll look at how enterprise collaboration strategies are evolving to integrate UC and social computing, and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Ballroom A
Tuesday, June 21, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 313
Tuesday, June 21, 2011, 11:30 AM-12:15 PM

Service providers and vendors are rapidly adopting presence federation, intercompany video conferencing and document sharing, enabling collaboration across enterprise boundaries. As companies embrace these services, what are the risks and the opportunities? What’s the role of cloud-based services? And what are the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Location: Room 309
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation?

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 312
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social media (Twitter, LinkedIn) and enterprise social networking solutions (profiles, activity streams, social analytics) can deliver compelling business value. However, benefits do not come without risks. This panel discussion with experts and practitioners will provide insight as to the policy, governance, and security issues warranted to mitigate risks.

Location: Room 312
Thursday, June 23, 2011, 8:30 AM-9:30 AM

To successfully build online communities, one must foster camaraderie. In just four years, Spiceworks used word-of-mouth marketing to build the world’s largest online community of IT professionals – all 1.5 million of them. Community managers stuck to a simple principle to succeed: The community belongs to the members. We’re just stewards.

Attendees will learn:

• Radical steps taken to build and motivate a community
• “Dos and Don’ts" learned along the way.
• How do you foster camaraderie?
• What are the key factors that inspire users to spread the word?
• Are you really listening? – And other items crucial to vibrancy

Location: Room 309
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

The social communications revolution has irreversibly changed how we interact with each other and with companies. How the company responds can enable or cripple a company as its customers become increasingly empowered because of their connection to potentially millions of others that they can impact in an instant. This changes how the company works. What kind of impact does the explosion of interactions on the social web have on sales and marketing at a company? What can you do to get the insights that you need and take action in a way that will benefit your sales teams and marketing department? Find out from this panel of technology company leaders who have been in the thick of the transformation. You want insight? You have the expertise right here.

Location: Market Leaders Theater - Hall D
Tuesday, June 21, 2011, 4:00 PM-4:20 PM

Location: Room 313
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session will examine the current state of E2.0 standards in the context of application and architectures being deployed today. This session will also specifically address three key standards: OAuth, OpenSocial, and Activity Streams.

Location: Room 312
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

This two-part session will assess SharePoint’s intrinsic “socialness,” as well as offer a roadmap for maturing your SharePoint environment.

Though perhaps not the tool of choice for "social computing", SharePoint is a fact of life in many companies. The first half of this session will investigate which social pieces of SharePoint 2010 work well and which don’t, and how some companies are making the most of their SharePoint investment.

The second half looks beyond the specific aspects of SharePoint, with a cohesive approach to analyzing and understanding the whole. The SharePoint Maturity Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement.

Attendees will gain the tools for self-assessment of their own SharePoint implementation, learn where others typically reside on this spectrum, and understand the potential paths to improvement.

Location: Room 309
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support.

Location: Market Leaders Theater - Hall D
Tuesday, June 21, 2011, 2:30 PM-2:50 PM

Technology is no longer a barrier in our personal lives. So why is it at work? This presentation will explore how enterprise collaboration unleashes creativity and innovation to impact real business objectives.

Location: Room 309
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

In today's networked economy, customers and prospects come armed with deep insight about your products and service levels well before they are ready to buy. Whether engaging with buyers who have similar interests on Twitter, or perusing third party or branded communities, knowledge about you and your products is widely available from other customers. So they expect timely and knowledgeable insight and service, to continue to do business with you or to become new customers. To respond to this new reality, organizations require tighter connections between those on the front lines (sales, marketing, support) and those designing, building and supplying products behind the proverbial firewall.

This session will offer two case studies that show how a unified customer experience is imperative at every touch point - sales, marketing, customer service, innovation and more.

Location: Ballroom A
Wednesday, June 22, 2011, 8:30 AM-9:45 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 309
Monday, June 20, 2011, 1:15 PM-4:30 PM

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

Improvements gained through process automation or information management will be insufficient. In this new workspace, the type of agility necessary to achieve breakthrough levels of innovation and growth will rely on people and the ability of the organization to leverage the network of relationships that inter-connect them. To achieve their most valued goals and objectives, leadership teams must develop collaborative operating models responsive to market and stakeholder needs – including those of its “employees”.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

For detailed information on this workshop, click here.

Location: Room 313
Tuesday, June 21, 2011, 2:30 PM-3:30 PM

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Ballroom A
Tuesday, June 21, 2011, 10:00 AM-11:15 AM

Hear industry visionaries discuss the growth and future of Enterprise 2.0.

For detailed information click here.

Location: Room 310
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

If you are an innovator or a change agent in your organization, this practical discussion is for you. The session starts with a case study and moves to an in-depth discussion on making innovation succeed and building tomorrow’s enterprise. In this session you will gain hands-on, practical tips from our hugely experienced panel on how to boldly lead change and make results happen.

Location: Room 310
Wednesday, June 22, 2011, 11:30 AM-12:15 PM

The 2020 Workplace interactive speaking event will include a presentation of findings from three years of research into the significant market, demographic, and technology shifts that will affect the workplace over the coming years. Based on surveys of 2200 working professionals and 300 heads of human resources, the presentation will focus on practical ways that organizations can prepare now to get ready for changes such as:

* By 2014, 47% of the workplace will be Millennials, those people born after 1977

* Over 1 billion people are estimated to be active on social networks

* Emerging economic powerhouse countries are attracting talent from anywhere in the world, making local talent more and more scarce

* There are more grandparents in the workplace today than grandchildren, for the first time in history, leading to an increasingly age-diverse workplace

Based on the bestselling book The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today, the presentation will cover practical examples of practices and systems companies have used to prepare for the coming changes.

Location: Room 311
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Business leaders seek best work from their people. But traditional processes and technology intended to drive a high performance culture are largely counterproductive. Meanwhile, the pace and complexity of work, along with the pressures to increase people performance are rising rapidly. How are performance management systems changing to accommodate this gap? What's still missing? What else should be considered in getting best work? Based on interviews and briefings from her current research reports, Amy Wilson will share a synthesized view of the emerging world of social performance and work.

Location: Room 309
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Learn how to shape the culture and people of a company from recruitment to succession.

Location: Room 312
Tuesday, June 21, 2011, 3:45 PM-4:30 PM

RPC is a firm with ambitious goals for client service excellence. This session will show how RPC has created a bespoke integrated social business platform with social networking, microsharing, enterprise RSS, blogs, wikis and intranet capabilities that is transforming workforce engagement and has put them ahead in the legal sector. Attendess will learn how to achieve an internally-owned platform strategy that can support a range of situated apps addressing specific business needs, and how to combine tools and technologies via API-level integration to create a tailored custom solution.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 313
Tuesday, June 21, 2011, 1:15 PM-2:15 PM

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Location: Room 312
Thursday, June 23, 2011, 9:45 AM-10:45 AM

Big Data analytics technologies like Hadoop first took hold in the realm of very large scale Internet operations such as search engines, but the need for them is becoming more widespread as enterprises seek to make sense of an overwhelming volume of social media data. We will look at how social media monitoring and management vendors are tapping these once exotic technologies and making them accessible to mere mortals, as well as the analytic skills their customers need to put Big Data to work.

Location: Room 312
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered.

Location: Room 312
Wednesday, June 22, 2011, 1:15 PM-2:15 PM

The topic of unified customer experience has been around for over a decade and the conversation typically centered on traditional call center engagement and web content management. Today's social and vocal customer demands that businesses with whom they interact meet them on their terms - be that via traditional touch points or on social platforms like branded communities, and external networks likes Facebook, Yelp or Twitter. The first part of this session is a 'fire side' chat with a customer, offering different view points on the forefront of combining traditional and new social channels into a unified customer experience. Topics such as today’s customer expectations, opportunities and challenges for businesses, and required operating models to successfully provide a superior, unified prospect and customer experience will be covered.

Location: Room 311
Monday, June 20, 2011, 9:00 AM-4:30 PM

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

For detailed information on this workshop, click here.

Location: Room 311
Wednesday, June 22, 2011, 3:45 PM-4:30 PM

Curious to hear what other companies envision for E2.0 in the future? In the last five years smartphones, social media, and technology have transformed the enterprise. Imagine what could happen in the next five years. This session will provide a view into a day in the life of a financial associate in 2016, in a world where he or she is no longer tethered to a desk, and able to securely leverage E2.0 technologies any place, any time. This session will describe Vanguard’s five year vision for E2.0, including the technologies we plan to implement to help manage challenges with people, process, and technology.

Location: Room 311
Thursday, June 23, 2011, 11:00 AM-11:45 AM

Your company has a well-established intranet with a growing number of community sites, as well as a separate email, video conferencing, and telephony infrastructure. Your CIO wants a seamless Enterprise 2.0 environment. Is an integrated system possible? Hear firsthand how one company is managing these people, processes, and technology challenges.