Gain comprehensive thought leadership at the Enterprise 2.0 Conference. The conference program is organized around the core functions of the enterprise where social software strategies are applied for improved business performance.
At Enterprise 2.0, you'll receive extensive education on the technology trends, architectural strategies, privacy and compliance best practices from numerous practitioner-led use cases.
| Tuesday, June 19 | |
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9:00 AM – 11:00 AM Location: Keynotes and General Sessions
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11:00 AM – 6:00 PM Location: Expo
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11:15 AM – 12:00 PM
Building an Online Community from Strategy, Planning, and Launch to Effective Engagement and Adoption
Location: Room 312
Building and supporting community is a powerful way to build leadership relationships, connect with customers to improve service and accelerate innovation or transform internal organizational productivity. Yet sometimes organizations grab a packaged-off-the-shelf community offering and launch a site and find that it is not gaining the engagement and adoption that was hoped for. Speaker - Catherine Shinners, President, Merced Group
Catherine Shinners is an advocate for the potential for social business tools and practice to transform the way people work, companies partner and service customers, and organization address the potential for social change. Catherine brings collaboration knowledge, expertise and technology background to bear in her practice. She is a blogger and speaker a conferences and webinars on enterprise collaboration topics. She has helped clients successfully position and market new products, build authentic customer relationships through online community and create compelling online user experiences for productive collaboration. | |
11:15 AM – 12:00 PM Location: Room 309 Unified Communications and Social business platforms are increasingly joining together as part of a larger enterprise collaboration strategy. But this union raises numerous questions – who “owns” the desktop and mobile interface? What standards and protocols are required? How can one build multi-vendor integration? Who manages performance and provisioning? What’s the right architectural and operational model to ensure success? Is there a business case for adding real-time presence, click to call/chat, and video collaboration to social platforms? What’s the best approach to ensuring security and compliance? And what metrics do you measure to determine success?
During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products and discuss how to meet the organizational and management challenges to ensure success. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Mike Gotta, Senior Technical Solution Marketing Manager for Social Software, Cisco Mike Gotta is a senior technology solution manager for Enterprise Social Software at Cisco. He has 30 years of experience in the IT industry and was an industry analyst for 14 years. Mike maintains an active research agenda on social networking and collaboration, and is pursuing a Masters degree in Media Studies. Panelist - Eric Ziegler, E2.0 Program Manager, Vanguard
Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Panelist - David Marshak, Senior Strategist, Unified Communications and Collaboration (UC2), IBM
David Marshak leads Real-time Collaboration and Unified Communications strategy and planning for IBM Software, including the Sametime product family and Instant Messaging, Web Conferencing, VoIP, telephony, and video. Panelist - Mark Stone, Sr. Product Marketing Manager, Microsoft Mark Stone is the senior product manager for enterprise social at Microsoft Corp. With more than 15 years of experience in the industry, he is responsible for defining and communicating Microsoft’s vision for enterprise social, in addition to day-to-day readiness of the marketing, sales, and services groups that help customers realize the benefits of making their business' social. Prior to this role, Mark was the technical product manager for Microsoft’s enterprise search group. Mark has presented to audiences around the world, contributed to a variety of technical publications, and acted as an advisor to the CTOs and CIOs of some of the world’s largest organizations. | |
11:15 AM – 12:00 PM | |
1:30 PM – 2:15 PM Location: Room 311
Simply installing collaborative technologies and using them as a "water cooler" to inform employees doesn't make your company a social business in 2012. The novelty of wikis and blogs in the workplace is over. It's now the degree to which companies can move their "work in progress" to transparent, enterprise, participatory, search-able platforms which ultimately reflects if a company can be considered "social" in the way it executes its business and serves its customers. Moderator - Andrew Carusone, Director of Integrated Workforce Experience (IWE) and Community Governance, Lowe’s Home Improvement
Director of Integrated Workforce Experience (IWE) and Community Governance, Andrew Carusone has 19 years of Lowe's Companies sales floor, training, employee communications and store operations experience. | |
1:30 PM – 2:15 PM Location: Room 309 The value in using video as a collaboration mechanism is often minimized by the inability to extend video conferences beyond the enterprise firewall. Concerns related to security, privacy, compliance, and performance management; coupled with the lack of a global directory to make establishing a video conference as easy as making a phone call have all provided road-blocks to ubiquitous video connectivity. However a number of service providers and emerging services are stepping up to solve these challenges. During this session we’ll look at the key challenges in establishing cross-company conferences, discuss the integration opportunities between enterprise video platforms and consumer services such as Skype, and look at the potential of video-enabled web-conferencing to support collaboration requirements. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Tolga Sakman, Senior Vice President, Corporate Development and Strategy, Glowpoint, Inc.
Tolga joined Glowpoint in 2011 and is responsible for Corporate Development initiatives and overall corporate strategy. He has more than 15 years of experience in directing corporate development and M&A initiatives, strategic alliances, market research and competitive intelligence operations, industry and financial analyst relations, strategic and financial planning and analysis for global enterprises. Panelist - Neil Griffiths, Director, Enterprise Products, IntelePeer, Inc.
Neil brings 25 years of experience in the telecommunications, video, VoIP, audio/web collaboration industries to this role. Neil joined IntelePeer Inc. from Cisco Systems where his primary role was managing the WebEx audio product line. During his 6 year tenure at Cisco he grew revenue for the WebEx audio service by a factor of 20. Neil was also responsible for on-premise extension of the WebEx cloud (the WebEx Node) and SIP trunking services. Neil has also held positions at British Telecom, Network Equipment Technologies and several start-up companies. Panelist - Diane Nastri, VP Unified Communications, Xconnect
Diane Nastri is VP of Unified Communications at XConnect, a leader in global IP peering. At XConnect, Diane is responsible for driving sales of XConnect’s federation platform in the enterprise market. Panelist - Andy Howard, Managing Director, Howard and Associates
Andy Howard is Managing Director of Howard & Associates, a leading consulting firm focused on helping clients “improve communications with video.” Mr. Howard has helped hundreds of customers architect and implement enterprise-wide video deployments. Mr. Howard is a highly regarded IP video expert, industry veteran, and a frequent speaker at leading industry events. | |
1:30 PM – 2:15 PM Location: Room 312 Do you know what community managers really do? You may think they sit at their desks and chat online all day, and while that is definitely a part of it, community management is more than just tweets, likes, and pings. In many ways, what people see the community manager doing is just the tip of the iceberg. A big part of the job includes back channeling, internal evangelism, making connections, researching, tool management, measurement, collaborating with colleagues and conflict resolution. In this session, Rachel Happe of The Community Roundtable and Jason Quesada of UBM TechWeb will take you through the discipline of community management - sharing how to think about a community, why community management is important and why communities just don't manage themselves. Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions.
While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07).
Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process.Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business.
You can follow her on Twitter @rhappee Speaker - Jason Quesada, Digital Media Marketing Manager, UBM TechWeb Jason Quesada is the Digital Media Marketing Manager for the Interop, Cloud Connect, Online Marketing Summit and Enterprise 2.0 conferences. He’s in charge with developing the digital strategy for the live events, which includes blogging, producing videos and managing the social media efforts for each of the brands. In his spare time, he is also the Community Manager for UBM TechWeb where he is a facilitator of things, connector of people, producer of content and instigator. Jason has been with UBM TechWeb for 5 years and is a tech marketing, sports and music fanatic. Jason also won a dance contest in Las Vegas once. Follow him on Twitter: @jqsmooth
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1:30 PM – 2:15 PM Location: Room 313
Today’s buyer – whether it’s for a new snowboard or a multimillion-dollar defense contract – come to the ‘sales moment’ with more knowledge than ever. No longer relying on the sales representative to educate and inform, the buyer is turning to online resources (review sites, user forums, whitepapers, news, webinars) and their own social networks (friend/colleague recommendations, Likes, tweets, and more) at a rapid rate. The reality is that the buyer is socially empowered and in the driver’s seat. Sellers can either play along (and win), or continue to ignore theses changes (and lose). The winners – those who embrace this new relationship – will uncover a kind of revenue growth they’ve never seen before.
This session is geared toward director and executive-level attendees and will cover:
Speaker - Phil Fernandez, President & CEO, Marketo Phil Fernandez is president and CEO of Marketo, the fastest-growing provider of Revenue Performance Management. A Silicon Valley veteran, Phil has 30 years of experience (including a couple of successful IPOs) in building and managing breakout technology companies.
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2:30 PM – 3:15 PM Location: Room 312 Collaboration is taking root at the U.S. General Services Administration (GSA). A public sector organization, GSA‘s experience in developing a holistic enterprise collaboration strategy to increase communication, collaboration and employee engagement offers many insights for the private sector as well. Rather than taking the traditional approach of defining technical requirements, GSA decided to collectively define business scenarios, collaboration icons, and the non-platform related enablers. In addition, the organization piloted business specific virtual environments with selected collaborators to prototype communities and grow their business value. The plain shared language and demonstrable benefits cut through the often jargon heavy collaboration concepts to clearly demonstrate the business value to executives across the agency. The shared experiences and social language provides collaborators across GSA a common understanding of enterprise collaboration, encouraging the collaborative culture necessary to realize the potential of social media. Speaker - Joseph Press, Social Media Specialist, Deloitte Joseph Press, is a Social Media Specialist Leader in the Human Capital practice of Deloitte Consulting LLP. His expertise is designing and implementing global social computing initiatives, including the business strategy, community building, user experience, technology solutions, risk management and adoption. He has more than 15 years of experience consulting global companies in human capital strategies, talent development, HR technology solutions and organizational transformation. By designing and deploying social platforms that engage and develop, Joseph seeks to build communities that adopt new behaviors and practices across networks, business lines and geographies. He is fluent in German and French, and has a Ph.D. from M.I.T. in ‘Building Community’. Speaker - Casey Burns, Special Advisor, U.S. General Services Administration
Casey Burns serves as Special Advisor to Administrator Martha Johnson of the U.S. General Services Administration (GSA). Casey advises GSA leadership on the use of innovative technologies and practices as a lever to improve productivity, performance, and engagement across the organization. He currently leads the design and implementation of GSA’s enterprise digital strategy and collaboration initiatives, which focus on making work more efficient, more effective, and more enjoyable. | |
2:30 PM – 3:15 PM Location: Room 311
As cloud options open up all sorts of new technology possibilities for HR professionals, the bigger vendors have been snapping up successful innovators to incorporate into their existing product suites. The tensions Panelist - Eugene Lee, CEO, Socialtext Eugene Lee is a seasoned leader and entrepreneur with a track record of founding, building, growing and selling transformational companies at the intersection of people, software and networks. He joined Socialtext as "CEO 2.0” and member of the Board of Directors in November 2007. After graduating from the MIT Sloan School of Business, Lee co-founded Beyond, Inc., the developer of the award-winning BeyondMail product, at age 27. He led Beyond from $5 million in revenue to $32 million in just 18 months and earned four patents in messaging, workflow and privacy technologies. Upon the company being acquired by Banyan, Lee was named General Manager of Messaging Business Unit. He also launched Switchboard.com, the leading white and yellow pages directory.
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2:30 PM – 3:15 PM Location: Room 313 Ever wanted to know, each time somebody walks into your office, who they are? Wouldn't it be great to know up-front how influential they are or how trustworthy? What is their professional background and their current position? Would you like to get this information, in just a blink of an eye, each time somebody wants to buy something from you?
In our session we would like to discuss new kinds of sales interfaces embedded into Facebook that allow businesses managing consultative sales processes (car dealers, real estate brokers, financial services, telcos etc.) quickly score new customers, provide 100% of the branch/offline functionality on-line and sell new kinds of products driven by virality and recommendations. Speaker - Jarek Sygitowicz, CEO, Smartupz During his career, Jarek had multiple roles always tightly connected to the Content Management and Knowledge Management areas of expertise. Jarek started as a programmer then moved to managerial positions. For the past 2 years he has been running his own company named Smartupz. | |
2:30 PM – 3:15 PM Location: Room 309 Cloud-based collaboration offers seemingly the best of all worlds – security, optimized infrastructure, low start-up and capital costs, and the ability to let someone else worry about maintenance while you focus on strategy. But moving collaboration to the cloud comes with key challenges. Many companies can’t move all their systems at once to the cloud for a variety of reasons including security, lack of infrastructure to support IP-based communications, or customized applications. Thus for many IT architects the cloud isn’t an all-or-nothing proposition; rather they must craft a strategy that enables integration between cloud-based collaboration applications and on-premise voice, video, and messaging platforms. During this session we’ll look at these challenges and discuss ways to deliver and support a hybrid cloud/on-premises architecture. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Farzin Shahidi, CEO, NextPlane Panelist - Mohammad Nezarati, CEO/CTO, Esna Technologies Inc. Mohammad founded Esnatech in 1989 to deliver voice-applications to enterprise customers. In this role, Mohammad oversees Esnatech's strategic direction, focusing on unified communications and cloud-based enterprises. Under his leadership Esnatech addresses multiple customer segments in over 30 countries globally. He was the primary architect and developer of the company’s original platform and market leading solution Office-LinX™. Mohammad was honored with the Canadian CTI Pioneer award for his experience in the messaging and communications industry, spanning over 20 years. Under his leadership, Esnatech has experienced tremendous growth in market share and has established broad distribution channels including major phone and data networking vendors. Prior to his founding of Esnatech, Mohammad was an Industrial Engineer, holding a Bachelor of Applied Science from the University of Toronto., Global Center of Excellence for Mobile Solutions | |
2:30 PM – 3:30 PM Location: Room 210 ![]() User communities powered by enterprise social software offer a powerful way to drive results to your bottom line. This session covers the best ways to set up communities within IBM Connections to achieve a variety of results, whether it's increased sales, improved support processes, or faster access to expertise. Specifically, we'll show trends on how organizations are setting up various types of communities, such as customer support communities that lower costs by turning customers into support agents, collaboration communities that unleash the ideas and expertise, and more. Speaker - Luis Benitez, Social Software Product Manager, IBM
Luis Benitez is one of the Product Managers in the IBM Social Software team. Luis has been helping customers embark on their Social Business transformation since 2007. As part of the product management team, Luis is responsible for driving the feature requirements into the product plans, expanding business opportunities and naturally evangelizing IBM technologies to name a few. Luis recently spoke at SXSWi 2012 on Enterprise Social Media Trends as well as other conferences and spends a good portion of his time helping customers and partners think about how they can use IBM social technologies to help change the way they work. Speaker - Suzanne Livingston, Senior Product Manager, IBM Connections Over the past 10 years, I have held a variety of roles within software development, including development, design, user research, and now product management. I am currently the lead product manager for IBM Connections, a social software suite for businesses and organizations. In the role of senior product manager, I work to define the overall social software strategy, develop and drive product requirements with engineering and design, work with customers and partners to shape the product, and publicize the product through demonstrations and presentations at numerous industry events. | |
3:30 PM – 4:15 PM Location: Room 312 More than 30,000 customers, partners and CA Technologies’ teams participate in our online communities by sharing their knowledge and proven tips and techniques. A history that spans decades, our communities have brought key customer insights to the surface providing the enterprise with invaluable customer perspective. Led by our customers, communities are contributing to a new social business model that marries a wide range of enterprise activities including strategic direction, product development, branding, and product support. This presentation will provide a history of communities at CA Technologies and our transition from traditional face-to-face user group meetings to collaborative, vibrant & successful online communities. We will discuss how a community can re-invigorate a company by driving powerful grass-roots campaigns or harness the knowledge of the crowd and will share lessons learned and findings from several collaborative research projects conducted with a leading academic institution and our customer community leaders. Speaker - J.J. Lovett, Director, Community Programs, CA Technologies J.J. Lovett has over 15 years of experience in online collaborative technology and community building. He has built many online collaborative communities, both for internal and B2B organizations across several industries in his career. He has used his military background and varied experience to develop a pragmatic approach to people, systems and collaborative concepts which translates across different industries and environments. Starting at CA Technologies 7 years ago, he has played a pivotal role in the transition from in-person to online interaction for the company’s customers and partners. Having helped pioneer the role of online community manager at CA, he now leads both the community management and operations teams which enable the 40+ online communities and more than 175 regional user groups around the globe. He is a proud husband and father, an avid boater, a novice in the kitchen, and part time adventure racer. Speaker - Samuel Creek, Principal Business Analyst, CA Technologies Sam Creek is a Sr. Principal Business Analyst on the Communities Program Team at CA Technologies. He is the technology lead for the MyCA professional networking platform. Sam has been involved with the development of communities and social media strategies for CA Technologies customers and employees for the past four years. Sam joined CA Technologies in 2007. He earlier worked at Cendura, Inc as the manager of customer support. Prior to that, he was a product manager at Intellisync (now Nokia) for its rapid application development platform for mobile devices. Sam holds a Master’s degree from the University of Toronto in the History and Philosophy of Science. | |
3:30 PM – 4:15 PM Location: Room 311 In many organizations the adjacencies between formerly siloed departments are becoming ever more connected by new work practices and technologies. We explore the advantages, responsibilities and challenges of enhancing and speeding up processes through greater collaborative interoperability. | |
3:30 PM – 4:15 PM Location: Room 313
With the growing popularity of virtual agents, like Apple’s Siri, more than ever, consumers expect fast, yet personalized and engaging self-service. Over 247 million U.S. adults interact with businesses online, and with applications like Siri, virtual agents are positioned to revolutionize ecommerce and eservices as we know them today. Speaker - Steve Adams, CEO, VirtuOz Steve is a seasoned technology executive with 20+ years of hands-on experience building and leading technology companies. His executive leadership spans large and small fast-growth companies. As president and CEO of VirtuOz, he is responsible for the overall vision and strategic direction of the company. Steve has deep expertise in managing early stage enterprise software companies through aggressive growth phases to successful outcomes. Prior to joining VirtuOz, he served as president and CEO at Sabrix where he expanded the footprint of the company into global enterprises as well as the SMB marketplace, resulting in acquisition by Thomson Reuters. Steve also served as CEO at Uniscape and was responsible for worldwide marketing at Novell and Citrix. Steve has a M.A. and a Ph.D. from Florida State University. | |
3:30 PM – 4:15 PM Location: Room 309 The rise of user-generated video in the consumer world is entering the enterprise. Not only do employees wish to record video conferences for later playback, or for those unable to attend meetings, many companies are now finding that the “killer app” for desktop video conferencing is the ability of employees to record their own video for sharing. User-generated video offers a great deal of opportunity to improve collaboration, but it raises significant risks related to security, information protection, and compliance. In addition, companies face the reality that for all the hype over video, many people still don’t feel comfortable using it for collaboration.
During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities. Moderator - Irwin Lazar, Analyst, Nemertes Research Irwin Lazar is the Vice President for Communications and Collaboration Research at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, video conferencing, social computing, collaboration and advanced network services. A Certified Information Systems Security Professional (CISSP) and sought-after speaker and author, Mr. Lazar is a columnist for No Jitter and Enterprise2Blog. He is a frequent resource for the business and trade press. and is regular speaker at events such as VoiceCon, and Enterprise 2.0. Mr. Lazar serves as the conference director for FutureNet (formerly MPLScon), and is on the advisory board for the Enterprise 2.0 conference. Panelist - Laura Marx, Sr. Director of Mobility Go To Market, Polycom Laura Marx is the Sr. Director of Mobility Go To Market at Polycom. She leads the marketing team responsible for Polycom’s mobility solutions including Polycom RealPresence Mobile, the enterprise-grade video collaboration technology for tablets and smartphones. Prior to joining Polycom, Laura worked at Monster.com where she created strategic alliances with media companies such as Comcast Cable and The New York Times. Laura was part of the core team that drove Monster’s acquisition of Yahoo! HotJobs. Laura has her MBA from Boston University’s School of Management with a focus in Entrepreneurship and a BA in Psychology and Spanish from Washington University in St. Louis. Laura currently lives in Boston with her husband, Andrew Klopfer. Panelist - Erica Schroeder, Director, Enterprise Video, Cisco Erica Schroeder is responsible for global marketing of Cisco’s portfolio of video endpoints, infrastructure and medianet architecture. Earlier, Erica led worldwide marketing for Cisco TelePresence, marketing for the acquisition of Tandberg, and the global launch of several other emerging video technologies. She draws on years of experience as the West Coast Bureau Chief, columnist and editor for PC Week, covering networking, telecommunications, digital media and video, enterprise applications and data center technologies, and is a frequent speaker about business video technologies and collaboration. She holds a B.A. from Duke University. Panelist - Bill O'Neill, VP, Sales and Customer Success, Kontiki, Inc. | |
| Wednesday, June 20 | |
9:00 AM – 11:00 PM Location: Keynotes and General Sessions
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11:00 AM – 6:00 PM Location: Expo
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11:15 AM – 12:00 PM
Collaboration Readiness: What Leading Organizations are Doing to Ready Themselves for E2.0 Success and What You Can Do to Follow in their Path
Location: Room 312
You’ve heard the saying about how “culture eats strategy for breakfast” – well the same goes for culture and social technologies. Although collaborative behavior may be supported by E2.0 platforms, the tools outright don’t ensure an organization is culturally becoming more collaborative. Moderator - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Speaker - Dan Pontefract, Head of Learning & Collaboration, Telus As Senior Director / Head of Learning at TELUS (www.telus.com), Dan is responsible for the overarching strategy of Learning 2.0 at the company; the shift to a social, informal and formal learning and collaboration model for all 35,000+ team members. In addition to these actions, Dan is chair of the TELUS 2.0 Adoption Council; a cross-functional group of leaders aimed to help drive a culture of collaboration and engagement across the organization. He is uniquely skilled to ensure an organization can move from traditional based learning to non-traditional based learning inclusive of asynchronous modalities such as social media, video, eLearning, podcasts, virtual classroom and other social learning / social networking opportunities. Dan's career is interwoven with both corporate and academic experience, coupled with an MBA, BA, B.Ed and multiple industry certifications and accreditations. He was recruited into TELUS in Q4 of 2008, previously holding senior positions with SAP, Business Objects, Crystal Decisions and the British Columbia Institute of Technology (BCIT). Speaker - Lisa Bonner, AVP, Contemporary Work Practices, The Hartford Insurance Company Lisa Bonner is the Assistant Vice-President of Contemporary Work Practices. She is responsible for establishing policies and practices to further establish and promote The Hartford as a contemporary, competitive employer of choice. Lisa’s initiatives include expanding Flexible Work/Remote Work Arrangements and acting as an HR advocate for social media/collaboration tools by promoting understanding and piloting/modeling their application. Furthermore, Lisa actively partners with the Employee Resource Groups to attract and cultivate diverse talent, expand market share and tap into emerging markets. Lisa joined The Hartford in 2005 with a leading role in ClaimNet, spearheading cost containment initiatives within P&C Claims Legal. Between 2006-2008, she led Corporate Support Services and then Workplace Operations in The Hartford’s Corporate Real Estate organization, with accountability of enterprise facilities management, capital projects, mail operations, food service, furniture acquisition, and move management. Lisa transitioned to Human Resources at the end of 2008 to lead Contemporary Work Practices. Prior to joining The Hartford, Lisa served as chief operating officer of Stanpak Systems, an established niche software company. There she directed overall operations, including strategic planning; sales and marketing; customer service; quality; process improvement; and the company’s P&L. With over 20 years of business experience, Lisa is a seasoned professional who has had diverse experiences, including directing a physician hospital organization, and leading sales and marketing in health care and biotech environments. She has been recognized for her skills in effective relationship building, multi-generations in the workplace, social media/collaboration tools, remote work and leadership. Lisa holds a Bachelors of Arts from Wellesley College in molecular biology. Lisa ‘models the way’ for work life balance as she is also the proud mother of very active, 13 year-old twin boys. Speaker - Erin Grotts, Director of Internal Communications and Collaboration, SUPERVALU Erin Grotts is the Director of Internal Communications for SUPERVALU, one of the largest companies in the U.S. grocery channel. As America’s Neighborhood Grocer, SUPERVALU serves communities across the country though a network of approximately 4,300 stores. Erin leads all company internal communications for 135,000 employees in the traditional retail, Save-A-Lot, wholesale and supply chain areas. She has been responsible for the integration of social media as a primary information vehicle across the company. Prior to joining SUPERVALU, she managed communications functions at Starbucks and Harrah’s Entertainment. | |
11:15 AM – 12:00 PM Location: Room 311 Andrew McAfee will moderate a roundtable discussion on what it means to be a business leader today. Speaker - Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT. | |
11:15 AM – 12:00 PM Location: Room 309
As enterprise social collaboration efforts mature, enterprises increasingly seek to put these new capabilities "in the flow" of colleagues' daily work. Yet, most tools assume that social networking and collaboration will reside in a separate "place," often a siloed application that notifies you of new activity via yet another set of e-mail alerts. Moderator - Richard Harbridge, Senior SharePoint Architect/Evangelist, Allin Consulting
Richard Harbridge is an internationally recognized expert in Microsoft SharePoint and | |
11:15 AM – 12:00 PM Location: Room 313 In this audience participation / brainstorming session, we will discuss the elements of successful employee social networks. What applications are most useful? How important is the choice of a social business platform? What are the tradeoffs between cloud, traditional hosted, and on premises deployments? Moderator - David F. Carr, Editor, The BrainYard on InformationWeek.com, UBM TechWeb David Carr currently works as a freelance writer for information technology publications and as a web developer. He was the Technology Editor of Ziff Davis's Baseline Magazine from 2001-2007 and before that held a similar role at Internet World magazine. His recent articles have been published in CIO Magazine, CIOZone.com, CIO Insight, Information Week, and Defense Systems. David also does a monthly e-newsletter on the TV news business for Broadcasting & Cable. | |
1:30 PM – 2:15 PM Location: Room 313 To date, most businesses have engaged with Facebook as a marketing and advertising medium, but Facebook apps can embed enterprise applications such as customer support processes, e-commerce, social network analysis, demographic analysis, and so on. This facilitated discussion will focus on the potential of Facebook as a business tool. Moderator - David F. Carr, Editor, The BrainYard on InformationWeek.com, UBM TechWeb David Carr currently works as a freelance writer for information technology publications and as a web developer. He was the Technology Editor of Ziff Davis's Baseline Magazine from 2001-2007 and before that held a similar role at Internet World magazine. His recent articles have been published in CIO Magazine, CIOZone.com, CIO Insight, Information Week, and Defense Systems. David also does a monthly e-newsletter on the TV news business for Broadcasting & Cable. | |
1:30 PM – 2:15 PM Location: Room 312 On the surface, The Hartford's ‘Reverse Mentor’ Program seems fairly straightforward. They pair tech-savvy employees with senior leaders to share social media, technology trends, and emerging topic expertise educating and encouraging their use for improved business value.
But what evolved was so much more than expected – there were deep relationships formed, there were “a-ha moments”, and there was the opportunity to see the world through the ‘eyes’ of their Millennial employees and the multiple ways that people and businesses are interacting using social media. Come learn about their best practices and lessons learned and how you can leverage innovation and collaboration across generations to position your company to be more fluent with social media and more relevant with your employees, customers, suppliers and agents. Moderator - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Speaker - Lisa Bonner, AVP, Contemporary Work Practices, The Hartford Insurance Company Lisa Bonner is the Assistant Vice-President of Contemporary Work Practices. She is responsible for establishing policies and practices to further establish and promote The Hartford as a contemporary, competitive employer of choice. Lisa’s initiatives include expanding Flexible Work/Remote Work Arrangements and acting as an HR advocate for social media/collaboration tools by promoting understanding and piloting/modeling their application. Furthermore, Lisa actively partners with the Employee Resource Groups to attract and cultivate diverse talent, expand market share and tap into emerging markets. Lisa joined The Hartford in 2005 with a leading role in ClaimNet, spearheading cost containment initiatives within P&C Claims Legal. Between 2006-2008, she led Corporate Support Services and then Workplace Operations in The Hartford’s Corporate Real Estate organization, with accountability of enterprise facilities management, capital projects, mail operations, food service, furniture acquisition, and move management. Lisa transitioned to Human Resources at the end of 2008 to lead Contemporary Work Practices. Prior to joining The Hartford, Lisa served as chief operating officer of Stanpak Systems, an established niche software company. There she directed overall operations, including strategic planning; sales and marketing; customer service; quality; process improvement; and the company’s P&L. With over 20 years of business experience, Lisa is a seasoned professional who has had diverse experiences, including directing a physician hospital organization, and leading sales and marketing in health care and biotech environments. She has been recognized for her skills in effective relationship building, multi-generations in the workplace, social media/collaboration tools, remote work and leadership. Lisa holds a Bachelors of Arts from Wellesley College in molecular biology. Lisa ‘models the way’ for work life balance as she is also the proud mother of very active, 13 year-old twin boys. Speaker - Timonthy Banker, Digital Strategy Lead and Mentor to Liam McGee, CEO and Chairman, The Hartford Insurance Company | |
1:30 PM – 2:15 PM Location: Room 311 As a follow up to Andrew’s keynote, this session will dive deeper into the way technological progress is accelerating in the enterprise apps space, and what this trend’s consequences are for skills, wages, and jobs. Moderator - Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT. Panelist - Christian Finn, Senior Director, Product Management, Oracle WebCenter
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1:30 PM – 2:15 PM Location: Room 309
SharePoint is used as an enterprise collaboration platform in many organizations, yet many organizations are still in the process of deciding when and how they should implement some of SharePoint 2010 social capabilities. While many organizations understand the benefits social technology can provide it’s not clear how SharePoint measures up against other social technologies, and perhaps more importantly what the true benefits social capabilities in SharePoint provide to real business scenarios. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Richard Harbridge, Senior SharePoint Architect/Evangelist, Allin Consulting
Richard Harbridge is an internationally recognized expert in Microsoft SharePoint and Panelist - Jill Hannemann, Principal, Project Performance Corporation
Jill Hannemann is an expert in information architecture, taxonomy design, and portal strategy for clients in the government, media, hospitality, and products industries. She has significant experience in the design, maintenance, and content management of Microsoft SharePoint 2010 and 2007 and Oracle Web Center portal and related systems. In addition, she possesses expertise in web usability, project strategy, and information governance. Panelist - Sadalit Van Buren, Senior Software Engineer, BlueMetal Architects Sadie Van Buren is a Senior Software Engineer at BlueMetal Architects, based in Watertown, MA. She designs SharePoint solutions and leads deployments with a strong focus on strategy, usability, information architecture, and business process improvement.
Sadie has a Bachelor’s degree from Wesleyan University and a Certification in Project Management from Boston University, and is a Microsoft Certified Technology Specialist. She is a member of the Boston Area SharePoint User Group, the Boston Knowledge Management Forum and the Boston chapter of SIKM (System Integrator Knowledge Managers). She is the creator of the SharePoint Maturity Model. | |
2:30 PM – 3:15 AM Location: Room 311 Over the last few years employees have slowly grown accustomed to using social software at work. Actions such as posting status updates, sharing links to web sites and publishing personal blogs have provided great starting points for getting people engaged, but now it's time for employees to start using social software to help Get Work Done. In this session we'll discuss the growing trends of using social tools for task/project management and integration of social elements into core-businesses process. You'll hear how departments such as Human Resources, Marketing and Support can use social technologies to improve the way people work. Topics will include social/workforce analytics, social media monitoring, mobile devices and gamification. It's time to take social software from a tool for sharing to a key contributor of company success. Speaker - Yvette Cameron, Vice President and Principal Analyst, Constellation Research, Inc. Yvette Cameron is Vice President and Principal analyst at Constellation Research, Inc., focusing on next generation HCM processes and technologies. A proven executive leader and visionary, she has over 20 years experience developing, marketing, evangelizing and implementing market leading HCM technology solutions. Cameron has deep process and technology expertise spanning social and collaborative talent management, talent acquisition, learning management, workforce management, enterprise social networking and web conferencing. She serves on advisory boards for the Institute for Human Resources for Social Media and Employee Communications and for an HR tech startup, Thrive Metrics. Speaker - Alan Lepofsky, Vice President and Principal Analyst, Constellation Research, Inc. Alan Lepofsky is Vice President and Principal Analyst at Constellation Research, Inc. focusing on enterprise collaboration software. Since 1993, he has been designing, marketing and helping customers deploy software solutions that enable people to connect with their peers and openly share information. Prior to joining Constellation, Alan spent 3 years as Director of Marketing at Socialtext and before that, 14 years in a variety of roles at IBM/Lotus. He's an active blogger and speaker in the "Enterprise 2.0/Social Business" community, where he shares his thoughts on the business benefits of open communication and collaboration. | |
2:30 PM – 3:15 PM Location: Room 312 The world of work is changing. A different economic base is growing, with new types of work, global in scope and intricately complex. New social technologies are reducing the cost of communication while increasing transparency and mobility. Unprecedented workforce demographics require that we rethink many long-held views about populations and human values. And, to remain effective, organizations will require change. In this session we will explore eight deeply embedded organizational assumptions that are no longer valid. We’ll explore why they are no longer relevant and in what ways organizations will need to evolve to become Intelligent Organizations. Speaker - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Speaker - Dr. Margaret Schweer, Managing Principal and Researcher, Tammy Erickson & Associates
Dr. Margaret Schweer, Vice President of Talent Insight, has more than 20 years of experience as a senior human resource executive. She has an established track record of building partnerships with leaders at all levels of the organization to create innovative, practical solutions to address their business needs. Her most recent consulting assignments have been on opportunities related to collaboration and employee engagement. While her current research focuses on how successful organizations drive performance by leveraging social networks. | |
2:30 PM – 3:15 PM Location: Room 313 Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:
Moderator - David F. Carr, Editor, The BrainYard on InformationWeek.com, UBM TechWeb David Carr currently works as a freelance writer for information technology publications and as a web developer. He was the Technology Editor of Ziff Davis's Baseline Magazine from 2001-2007 and before that held a similar role at Internet World magazine. His recent articles have been published in CIO Magazine, CIOZone.com, CIO Insight, Information Week, and Defense Systems. David also does a monthly e-newsletter on the TV news business for Broadcasting & Cable. Panelist - Ellen Feaheny, CEO, AppFusions Ellen has worked in IT corps as an independent consultant for over 15 years, in addition to a few lures into employee-dom. In 2009, her focus was as a solutions designer and account executive for CustomWare, an active services partner to the ever-popular Atlassian Enterprise SW products. In this role working with many enterprise customers, coupled with her past work efforts in over 30 corporate environments, she understands well with first-hand trenches experience about E2.0 challenges -- too many disparate systems, knowledge management and collaboration issues, lost visibilities and politics with email, slowed innovation with too much bureaucracy, and much more -- causing endless business challenges in organizations. Enterprise 2.0 themes are second-hand to her. She is passionate not just about the organizational management and adoption challenges, but also the pragmatic systems level requirements.
Panelist - Ryan Rutan, Social Business Evangelist, National Instruments, Jive Community Manager, Jive Software Panelist - Shafayet Imam, Senior Systems Architect, Equity Trust Co. | |
2:30 PM – 3:15 PM Location: Room 309
Moderator - Kashyap Kompella, Analyst, Real Story Group
Kashyap is an industry analyst with RSG and regularly publishes insights on technologies, vendors and best practices in the Enterprise Collaboration & Social software and Digital Asset Management marketplaces. | |
3:30 PM – 4:15 PM Location: Room 313 Technology is exploding out side the "IT ghetto" and becoming a critical component of all business operations, from embedded systems and M2M networks to empowering the 60% of workers who don't work behind a desk. This explosion in networked systems is generating massive amounts of data (structured and unstructured) which must be mined, analyzed and processed in real time. This session provides an overview of the IT-to-ET transformation, the role of Big Data, and introduces concepts for the rest of the track. Speaker - Johna Till Johnson, President and Senior Founding Partner, Nemertes Research Johna Till Johnson is President and Senior Founding Partner of Nemertes Research, where she sets research direction and works with strategic clients. She has decades of experience in technology design, deployment, and operations. Under her leadership, Nemertes has emerged as a leading trusted advisor to Fortune-50 and other world-class organizations.
Her recent work includes:
A widely regarded expert, Johna regularly speaks at numerous trade shows, conferences, and seminars, including Navigator360, IDG’s IT Roadmap, and Interop. She also writes an incisive column in Network World.
Johna draws upon diverse experience prior to founding Nemertes in 2002. She served as chief technology officer (CTO) at Greenwich Technology Partners, an infrastructure consulting and engineering firm; headed the Global Networking Strategies Service business unit of META Group; and oversaw the lab-testing program at Data Communications magazine. She also has designed and developed security, speech-synthesis, and free-space laser products at companies including Mosler Security Systems and Digitus Corp.
Johna holds a bachelor of science degree in electrical engineering/computer science (BSEE/CS) from The Johns Hopkins University, has conducted graduate work in nuclear and particle physics at the University of Rochester, speaks three languages, and has published a science fiction novel. In her spare time, Johna is an avid urban kayaker. Speaker - Curtis Havard, Director of Information Technology, Northrop Grumman Corporation
Curtis H. Havard is a Director of Information Technology for Northrop Grumman Corporation. | |
3:30 PM – 4:15 PM Location: Room 309 Organizations can improve how employees connect to co-workers by understanding the influence design has on participation within social platforms. This session examines key social networking building blocks and how design practices should accommodate multiple networking strategies as employees seek to mobilize their connections to satisfy different work and professional needs.Attendees will gain a better understanding of social networking technology found within social platforms; insight to the cultural aspects of social networks, and how social networking strategies help people cultivate relationships and build social capital they can later leverage to achieve work and professional goals. Speaker - Mike Gotta, Senior Technical Solution Marketing Manager for Social Software, Cisco Mike Gotta is a senior technology solution manager for Enterprise Social Software at Cisco. He has 30 years of experience in the IT industry and was an industry analyst for 14 years. Mike maintains an active research agenda on social networking and collaboration, and is pursuing a Masters degree in Media Studies. | |
3:30 PM – 4:15 PM
Ready or Not: An Entirely ‘Crowd-Sourced’ Discussion on Org & Ops Readiness Considerations for Social Business
Location: Room 312 A panel of heavy-hitter, experienced practitioners from companies like Telus, Bank of America, Scott’s Miracle-Gro, and SuperValu are on hand to share their best practices on the readiness issues you struggle with the most.
We’ll first start off with a quick assessment, filled out by you, to guide where the discussion should focus. In rapid-fire succession, you will have a chance to direct your questions and challenges at this panel of experts and hear them comment and build off of each others’ examples. Moderator - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Panelist - Dan Pontefract, Head of Learning & Collaboration, Telus As Senior Director / Head of Learning at TELUS (www.telus.com), Dan is responsible for the overarching strategy of Learning 2.0 at the company; the shift to a social, informal and formal learning and collaboration model for all 35,000+ team members. In addition to these actions, Dan is chair of the TELUS 2.0 Adoption Council; a cross-functional group of leaders aimed to help drive a culture of collaboration and engagement across the organization. He is uniquely skilled to ensure an organization can move from traditional based learning to non-traditional based learning inclusive of asynchronous modalities such as social media, video, eLearning, podcasts, virtual classroom and other social learning / social networking opportunities. Dan's career is interwoven with both corporate and academic experience, coupled with an MBA, BA, B.Ed and multiple industry certifications and accreditations. He was recruited into TELUS in Q4 of 2008, previously holding senior positions with SAP, Business Objects, Crystal Decisions and the British Columbia Institute of Technology (BCIT). Panelist - Erin Grotts, Director of Internal Communications and Collaboration, SUPERVALU Erin Grotts is the Director of Internal Communications for SUPERVALU, one of the largest companies in the U.S. grocery channel. As America’s Neighborhood Grocer, SUPERVALU serves communities across the country though a network of approximately 4,300 stores. Erin leads all company internal communications for 135,000 employees in the traditional retail, Save-A-Lot, wholesale and supply chain areas. She has been responsible for the integration of social media as a primary information vehicle across the company. Prior to joining SUPERVALU, she managed communications functions at Starbucks and Harrah’s Entertainment. Panelist - Tyler Kerr, Head of Electronic Communications, Scott’s Miracle-Gro Panelist - Sandee Weiner, Vice President, Enterprise Social Collaboration / Technology Adoption, Bank of America
With a unique background in areas such as design, communications and adoption, Sandee credits her ability to think creatively while having a deep understanding of technology to her parents - an artist and engineer. She believes this has allowed her left-brain and right-brain skills to truly converge, bringing a bit of warmth to her work while implementing innovative social solutions. Sandee joined Bank of America 6 years ago and is currently focused on promoting the benefits and rewards of employee-facing enterprise social collaboration, while reducing risk to the organization. Sandee has a BA in Art and Education from the College of St. Elizabeth, and has also studied at Duke University (Fuqua School of Business), as part of the “Connecting Disciplines” program. | |
| Thursday, June 21 | |
8:30 AM – 9:30 AM Location: Room 311 The big data tsunami has only just begun - businesses that 5 years ago were sitting pretty with home-grown, single server solutions, are suddenly faced with scaling challenges they never predicted or even considered. Don't be caught in the same position 5 years from now. We'll discuss architectures in use by some of the biggest web companies, and dive into one built entirely off proven, open-source software that is designed to scale arbitrarily with minimal modification per order of magnitude. Moderator - Jeff Seibert, CEO, Crashlytics
Jeff Seibert is the Co-Founder and CEO of Crashlytics, the leading provider of real-time crash detection and analysis for mobile applications. Seibert is a serial-entrepreneur, experienced programmer, and designer. In 2007, Seibert co-founded Increo, and served as its COO and Architect until its acquisition by Box.net in August of 2009. He subsequently oversaw the integration of Increo's document processing, preview and annotation technologies into Box's cloud content management platform. Speaker - Robert Covington, Senior Director, Oracle Enterprise Architects, Oracle Robert Covington works in the Enterprise Solutions Group at Oracle Corporation, acting as an Enterprise Architecture advisor for many of Oracle’s largest customers. Robert’s past experience includes CTO of Simon Property Group where he was the architect for a business reengineering project, helped spearhead the creation of Clix-n-mortar, and architected one of the nation’s first retail Smart Card deployments. As CTO at Rhysom, Robert’s research in Complex Event-Driven Architectures, real-time stream-based processing, and pattern intelligence technology has resulted in a number of pending patents. Through his work at the Object Management Group (OMG), Robert has helped establish standards for Event Driven and Service Oriented Architectures. | |
8:30 AM – 9:30 AM Location: Room 309
The next generation of worker threatens to disrupt many established processes within the IT department. These folks use technology adeptly to innovate and collaborate. They have a high level of comfort working in virtual settings, using mobile technologies, and transitioning from one online community to the next. They quickly assess different communities’ social norms (consumer and professional) as well as rules for engagement. There is a deep understanding of the benefit of data sharing and transparency and have developed a greater level of comfort with privacy issues than any previous generation. Speaker - Ari Lightman, Director, CIO Institute Carnegie Mellon University
Ari is the Director of the CIO Institute (CIOI) at Carnegie Mellon University. CIOI is an executive education center focused on providing needed skills for the next generation of IT manager. The center provides closed an open enrollment executive education to organizations including: DHS, Pentagon, NIH, Accenture, Oracle, and Cisco. Ari is responsible for strategic execution, operation and growth of the center. Ari is also a Distinguished Service Professor, Digital Media and Marketing at the Heinz College at CMU. Ari teaches classes focused on assessing and measuring the impact of emerging technologies including a class on measuring the social space. This class is designed as an experiential learning, project-based environment where students from across CMU work closely with company sponsors to develop analytic strategies. Companies who have taken part in the class include eBay, Adidas, Comcast, Warner Bros., Thomson Reuters, Verizon Wireless, Microsoft, Zynga, Starwood, and HP. | |
8:30 AM – 9:30 AM Location: Room 313 Since the introduction of the term E20 the industry has been working diligently to extol the virtues of "social business". The result is that now after several years, the benefits are pretty well understood. Open or transparent sharing has enabled employees to discover people and content they otherwise would never have known about. Mobile devices and cloud based platforms have made access to information easier then ever before. The data collected from interactions such as likes, follows, comments and searches is being use to help fuel the next generation of recommendation engines. But are we too connected? Too open? Are we heading for "social fatigue", or worse "social backlash?"
In this session industry analyst Alan Lepofsky will talk about some of the challenges social software is creating and what can be done to avoid them. First, he'll discuss how vendors are working to solve information overload using analytics and new user interfaces. Second, how industry standards can help reduce the pain of multiple profiles, logins and social networks. Finally, he'll highlight how the growing movement of project/task focused software can help us move past the hype of "sharing" and instead allow employees to get back to focusing on getting work done. Speaker - Alan Lepofsky, Vice President and Principal Analyst, Constellation Research, Inc. Alan Lepofsky is Vice President and Principal Analyst at Constellation Research, Inc. focusing on enterprise collaboration software. Since 1993, he has been designing, marketing and helping customers deploy software solutions that enable people to connect with their peers and openly share information. Prior to joining Constellation, Alan spent 3 years as Director of Marketing at Socialtext and before that, 14 years in a variety of roles at IBM/Lotus. He's an active blogger and speaker in the "Enterprise 2.0/Social Business" community, where he shares his thoughts on the business benefits of open communication and collaboration. | |
9:45 AM – 10:45 AM Location: Room 309 This panel brings together a rich assortment of people who have contributed to the evolution of sales and marketing in the Enterprise 2.0 context. We will ask them how the convergence of sales and marketing, social media, analytics and cloud computing have changed the nature of how we generate revenue. This discussion will add to what you have learned through the sessions and give the audience a chance to ask about how the changes we see today will affect how we work in the front office tomorrow. Speaker - Gary Murray, Research Manager, IDC Gerry Murray covers marketing automation and best practices for IDC's CMO and Sales Advisory services. He focuses on the people, process, technology, and data issues necessary to optimize marketing and sales operations and better align the two organizations. Gerry has 15 years of high technology marketing experience both as a researcher and practitioner. Panelist - Louis Columbus, CEO, Software Strategies Panelist - Cary Fulbright, Chief Operating Officer, Jobscience Cary Fulbright is a high tech industry veteran with an unrivaled track record in growing revenues in the on-demand market. He was salefore.com’s first Sr. VP of Worldwide Marketing and Products and the company’s first Chief Strategy Officer. He helped grow salesfore.com’s revenues from $7M to $165M and played a key role the company’s IPO. Previously, Cary was President of Saaspoint; VP and General Manager of OnDemand for Saba; and VP of Marketing & Products for Five9. Cary has a BSFS in International Politics, a JD from Georgetown University and an MBA from the University of California, Berkeley. Panelist - Brian Zanghi, President & CEO, Kadient
Brian Zanghi is President and CEO of Kadient. Brian brings more than 20 years of sales and executive leadership in the high technology industry to Kadient. Since joining the company in 2004, he has led the transformation of Kadient from an RFP automation software company to the leading provider of on-demand sales knowledge applications. | |
9:45 AM – 10:45 AM Location: Room 313 The widespread adoption of Facebook, the embrace of activity streams by business applications, and the success of smartphone applications have significantly changed information worker expectations since Enterprise 2.0 was introduced in 2006. Post-2.0 technologies are enabling the Social Online Workplace, a worker-centric yet social environment facilitating ongoing discussions that are seeded by messages coming from individuals, business applications, and collaborative tools. This is an opportunity for the IT organization to get out in front of this change and start planning how to provide social infrastructure within an enterprise architecture. While the initial application of these new architectural components should be on improving worker effectiveness by enabling ambient awareness of activities within a sphere of responsibilities, the social online workplace can also become a powerful new knowledgebase. Speaker - Larry Cannell, Research Director, Gartner Inc.
Larry Cannell is a research director in the Gartner for Technical Professionals Collaboration and Content Strategies service. Mr. Cannell covers enterprise collaboration and social software, search, content management, and open-source collaboration and content solutions. | |
9:45 AM – 10:45 AM Location: Room 311 Big Data is creating big headaches, forcing enterprises to find new ways to harness data to make decisions. Big Data is producing a positive wave of disruption in social data analysis and having a major impact on businesses. Third-parties are developing analytical methods and visualization techniques to help companies manage and interpret all data types. Some may be surprised to learn that there’s a shortage of data scientists and the importance of recruiting analytical talent specifically in the Big Data space is critical. Speaker - Zubin Dowlaty, VP of Innovation and Development, Mu Sigma
Zubin Dowlaty is focusing his efforts at Mu Sigma on managing an agenda of rapidly implementing innovative analytics technology and statistical techniques into the Mu Sigma ecosystem as well as Fortune 500 organizations. | |
11:00 AM – 11:45 AM Location: Room 309 The consumer-oriented social media & gamification platforms are transforming the way that people communicate, collaborate, engage and compete with others. These have the potential to transform the way employees can share, learn, collaborate, communicate and engage effectively and efficiently within an organization and with their customers and partners. Organizations are always looking for better ways to improve collaboration, motivate and engage employees, improve customer and partner engagement, achieve high performance, manage innovation better, facilitate employees to learn and master new skills & adopt new tools quickly.
Find out how Enterprise Collaboration with Gamification can meet these business needs, create “true” value, transform business operation, provide great competitive advantages and achieve the desired results.
Speaker - Karthik Chakkarapani, Senior Principal, Solution Architect, Social Business, Collaboration & Cloud, Enterprise Strategic Services, Salesforce.com
Karthik Chakkarapani is an accomplished Business Technology & Transformation leader with nearly 14 years of experience in strategy, business transformation and architecture, technology leadership and management across many industries. Karthik is cited and quoted in business and technology publications for implementation work on emerging technologies and solutions such as Collaboration and Cloud, including the MIT Technology Review, Computer World, Network World, Information Week, ASAE and IT Business Edge. | |
11:00 AM – 11:45 AM Location: Room 313 These days, social media means big business. All of the world’s leading brands are producing powerful programs through social marketing, and are connecting with millions of consumers on a daily basis.
When one thinks of social marketing, they often think about what they see on their home feeds: engaging wall posts, campaigns and promotions, interactive games and more. But what powers all of that to work?
In this presentation, Patrick Stokes, Chief Product Officer at Buddy Media, will share expert insight into the back end of how to power enterprise social marketing that works. Patrick will share the power of the NoSQL movement, how to choose a database system that works, and why modern technologies are the way of the future.
Don’t speak tech? No problem! Patrick will provide an exclusive view into the back-end of social media technology, with simplified language that even non-engineers can understand. Specifically, attendees will learn:
Speaker - Patrick Stokes, Chief Product Officer, Buddy Media
Patrick has been writing code and building web technologies since the early 90’s, when his father, an engineer at IBM, brought home an OS/2 laptop with an internet connection. This passion for technology spurred Patrick into a job as an application developer at IBM, and a college degree in Computer Science at Marist College. After receiving his diploma, Patrick returned to his home state of New Jersey where he led a team of developers at JK Design in delivering web solutions for a variety of large clients. | |
11:00 AM – 11:45 AM Location: Room 311 Where is "Big Data" headed? What are the top five steps IT professionals--and their employers--can take to be ready for what happens in the next 1-3 years? Attendees will walk away from this session with a gameplan for launching their Big Data intiatives. Moderator - Johna Till Johnson, President and Senior Founding Partner, Nemertes Research Johna Till Johnson is President and Senior Founding Partner of Nemertes Research, where she sets research direction and works with strategic clients. She has decades of experience in technology design, deployment, and operations. Under her leadership, Nemertes has emerged as a leading trusted advisor to Fortune-50 and other world-class organizations.
Her recent work includes:
A widely regarded expert, Johna regularly speaks at numerous trade shows, conferences, and seminars, including Navigator360, IDG’s IT Roadmap, and Interop. She also writes an incisive column in Network World.
Johna draws upon diverse experience prior to founding Nemertes in 2002. She served as chief technology officer (CTO) at Greenwich Technology Partners, an infrastructure consulting and engineering firm; headed the Global Networking Strategies Service business unit of META Group; and oversaw the lab-testing program at Data Communications magazine. She also has designed and developed security, speech-synthesis, and free-space laser products at companies including Mosler Security Systems and Digitus Corp.
Johna holds a bachelor of science degree in electrical engineering/computer science (BSEE/CS) from The Johns Hopkins University, has conducted graduate work in nuclear and particle physics at the University of Rochester, speaks three languages, and has published a science fiction novel. In her spare time, Johna is an avid urban kayaker. Panelist - Jeff Seibert, CEO, Crashlytics
Jeff Seibert is the Co-Founder and CEO of Crashlytics, the leading provider of real-time crash detection and analysis for mobile applications. Seibert is a serial-entrepreneur, experienced programmer, and designer. In 2007, Seibert co-founded Increo, and served as its COO and Architect until its acquisition by Box.net in August of 2009. He subsequently oversaw the integration of Increo's document processing, preview and annotation technologies into Box's cloud content management platform. Panelist - Zubin Dowlaty, VP of Innovation and Development, Mu Sigma
Zubin Dowlaty is focusing his efforts at Mu Sigma on managing an agenda of rapidly implementing innovative analytics technology and statistical techniques into the Mu Sigma ecosystem as well as Fortune 500 organizations. Panelist - Bob Zurek, Senior Principal Product Manager, Oracle Bob Zurek heads Oracle Endeca Information Discovery product strategy and evangelism. Prior to joining Oracle via the acquisition of Endeca, Bob was VP Product Strategy at Endeca. Zurek joined Endeca from InfoBright, an open source data warehousing company, where he was chief technology officer and vice president of product management. Prior to that, he was vice president products and chief technology officer at EnterpriseDB, where he led the company’s technology and product management operations for its open source product line. Zurek also held technical management positions at IBM, Ascential Software, Sybase/Powersoft as well as being the co-founder / founder of several software companies where he consistently demonstrated the ability to define and deliver market-leading products with strong competitive differentiation. Panelist - Mobeen Khan, Executive Director, Advanced Mobility Solutions, AT&T Business Solutions
Mobeen Khan joined AT&T with more than 15 years of progressive experience in telecommunications and technology marketing, business development, operations and strategy. | |


This session will present IDC research on how large B2B companies are responding to the challenges of social marketing. IDC analysts will present research showing what roles are being created to manage social marketing, what resource commitments are being made, and how they relate to other marketing and sales functions. Presenters will delve into the details of what social marketers are doing in terms engagement, content marketing, measurement, and evangelizing best practices.
Key questions to be addressed include:
Gerry Murray covers marketing automation and best practices for IDC's CMO and Sales Advisory services. He focuses on the people, process, technology, and data issues necessary to optimize marketing and sales operations and better align the two organizations. Gerry has 15 years of high technology marketing experience both as a researcher and practitioner.
Joseph Ferrantino is a Research Analyst with IDC's CMO Advisory Service. Joe manages the team's major research, including the Tech Marketing Barometer, Marketing Benchmarks, and the Best Practices series.