Adoption in the Enterprise for Practitioners
In 2010, Enterprise 2.0 is in hyper-growth mode. Several enterprises are inventing wheels for the very first time. With so much experimentation driving early adoption efforts, the case for collecting successful best practices and sharing intelligence is paramount and urgent. This year, the Enterprise 2.0 Conference is devoting a track exclusively to highlight practitioners' insights on what's working and what's not. Hear from some of the most progressive enterprises in the world as they've tackled the complex issues surrounding governance, legal, compliance, data privacy and security. You'll hear what works and how to inspire adoption by safely, effectively, and enthusiastically introducing a new way of working to corporate cultures of all kinds. These are the battle stories from the front lines on the theater of operations for Enterprise 2.0 worldwide. If you're tasked to roll out an enterprise 2.0 strategy for your organization, or you're a supplier to these early adopters, you won't want to miss a single session!
| Tuesday, June 15 | |
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You've secured sponsorship for your E2.0 initiative. Now what? You know you need top management involvement to establish "formal" support. You've also heard you need groundswell support, too. But how do you get both? And what's the right mix of each to foster success? And how do you ensure that when you build the environment, your users will come? Come learn how CSC got beyond the Field of Dreams with a robust adoption campaign for "C3: Connect. Communicate. Collaborate.", its global internal social business software initiative that collapsed time zone, distance and organizational barriers. We'll discuss our multi-tiered advocacy strategy that augmented our formal, global communication plan and provided the bottoms-up support that was fundamental to the viral, early adoption success of this industry-recognized global initiative. Add to calendar - Add to Google Calendar
Speaker - Claire Flanagan, Senior Manager, KM and Enterprise Social Collaboration, CSC, CSC Claire Flanagan is a Senior Manager of KM and Enterprise Social Software strategy in CSC's Office of Innovation. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. In her recent assignment she led a corporate wide initiative bringing an enterprise social collaboration platform to CSC's global employees. Speaker - Simon Scullion, C3 Business Analyst, Collaboration Lifeguard, CSC A self-appointed Collaboration Lifeguard, Engagement Engineer and Geek, Simon Scullion is into his seventh year with CSC having moved from the UK to Asturias, Spain. He is currently pulling and prodding in the name of enterprise social media adoption across the company. Not often content to simply tow the party line, Simon enjoys asking "why?" and challenging the status quo, exploring Virtual Worlds and Linux on the desktop. When able to escape to the real world, he has a sailing habit. | |
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Enterprise 2.0 has turned into a cultural necessity. It is increasingly challenging to implement an E2.0 solution in the heavily regulated financial industry. At Vanguard we adhere to various federal laws, as well as our own internal auditing process to ensure we maintain the highest level of compliance and security. Add to calendar - Add to Google Calendar
Speaker - Abha Kumar, Principal, Information Technology, Vanguard Abha Kumar is a Principal in Vanguard's IT division, responsible for the leadership, vision and operational support of the global strategic portfolios of corporate systems, global business systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Ms. Kumar was VP, Divisional Information Office, at Dow Jones where she was responsible for corporate systems, enterprise portals, business intelligence and offshore services. Prior to that, she was a Group Director at The New York Times Company. Speaker - Andrew Lazzaro, Manager, Information Technology, Vanguard Andrew Lazzaro is a Manager in Vanguard's IT division, responsible for the Crew Management Systems Department. He his responsible for the implementation of corporate systems and the Enterprise 2.0 agenda at Vanguard. Prior to joining Vanguard, Mr. Lazzaro was a manager at Lockheed Martin Corporation. | |
| Wednesday, June 16 | |
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Cited as one of the best presentations at E2.0 SF, it was put in a very unfriendly time slot. This session will update the material and revisit the Dark Side for a larger, more international audience. Add to calendar - Add to Google Calendar
Speaker - Kathleen Culver, Transformation Architect, Company Alcatel-Lucent As technology transfer expert for the past 25 years, I have introduced such corporate change initiatives as iterative development, web-based interactions and now Enterprise 2.0 to thousands. My results have been published in various journals and conferences and my current efforts focus on transforming Alcatel-Lucent from an archipelago of independent teams to a vibrant corporate community. While improving productivity is the main focus on my work, I have a deep interest in the psychological impacts of these technologies and how they impact people's sense of well-being and happiness. Speaker - Greg Lowe, Social Media Architect, Alcatel-Lucent Over 20 years of success with transforming organizations through technology as an IT professional for large Fortune 500 companies in emergent areas such as; Desktop Management, Identity /Access Management, Collaboration and Unified Communications. Currently working at Alcatel-Lucent and recognized as a corporate leader in driving strategy and adoption of many Enterprise 2.0 initiatives including; Micro-blogging, Communities of Interest, Social Networking. Key member of a company-wide, cross organizational team charged with understanding and solving Collaboration & Knowledge Management challenges. Inaugural Member of the 2.0 Adoption Council. | |
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It may come as no surprise that IBM has a long history with collaboration, and social computing, from text chat applications decades ago to enterprise collaboration tools of today. Enterprise 2.0 now reaching a new crescendo in IBM, in terms of deployment, and in the depth of thinking of how it is applied in the organization. If there is a Stage Zero—“How is this stuff any different than what my kid does with Facebook?”—Stage 1 is when people in the organization start recognizing: "We need our collaboration tools to integrate with our knowledge systems and enterprise databases." As the saying goes, the future is unevenly distributed, but I'd say we have cross the marker for Stage 1 with tens, and hundreds of thousands of users of many different collaboration tools. We are now a few years in our thinking process into Stage 2 —“The tools are great, but we need to ingrain enterprise 2.0 into our enterprise processes and operations." But, as you can imagine with 400,000 employees, 170 countries, thousands of complex products and services, such a transformation to the organization’s processes and operations is not an overnight phenomenon. We’re now trying to glimpse at a shining future of Stage 3: “How do we get people and organizational groups ready to work with fluid information and dynamic structures of the enterprise 2.0 future?” Add to calendar - Add to Google Calendar
Speaker - Rawn Shah, Practices Lead Social Software Enablement, IBM Rawn Shah is an author and Practices Lead on the Social Software Adoption team, IBM Software Group, where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He was Community Program Manager for the 7 million member community of IBM developerWorks, and before that Editor for the SOA and Web2.0 zone on the site. His latest book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects. Speaker - Jeanne Murray, Program Manager, Social Software Adoption, IBM Jeanne L. Murray is Program Manager, Social Software Adoption at IBM. Jeanne has held technical, business, and marketing positions in her career at IBM, to include leading global teams in software development, strategic web marketing, and learning programs. In her current role, Jeanne focuses on helping teams gain value from social networking, social media, and Web 2.0 in the business setting. She lives in Durham, NC with her family. | |
| Thursday, June 17 | |
Innovation Through Enterprise 2.0: Three Case Studies that Make the Business Case #e2conf-41 (Location: Grand Ballroom C)With adoption of E2.0, companies are learning surprising new ways of furthering the benefits gained, both monetarily and culturally. Enterprise 2.0 is transforming organizations as a platform for encouraging ideation, knowledge capture and socialization. Companies are becoming more intelligent. Serendipitous discovery of information is leading to increased innovation. Add to calendar - Add to Google Calendar
Moderator - Aaron Fulkerson, CEO, MindTouch Panelist - Snehith Peddiraju, AXA Insurance Panelist - Lisa Underkoffler, Principal Product Manager, Adobe Panelist - John Benfield, Program & Portfolio Management, Metlife | |
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Implementing Enterprise 2.0 in a Controlled Environment: Lessons Learned #e2conf-44 (Location: Grand Ballroom C) This presentation explores best practices in deploying E2.0 in an environment that mandates control and privacy. Great promises of Enterprise 2.0 are transparency and access. While this approach to openness is viewed predominately as positive and a way to promote increased collaboration and knowledge exchange, there are certain situations in which security and privacy must be a part of an Enterprise 2.0 platform. This is particularly the case in the European Union (EU) where social profiles and other content are subject to privacy laws and regulations. Based on discussions with members of The 2.0 Adoption Council, this report provides a real-word view of managing privacy, including scoping the issue, identifying and quantifying obstacles, lessons learned and best approaches, hopefully paving the way for other organizations that have been trepidatious about embracing E2.0 because of privacy issues. Add to calendar - Add to Google Calendar
Speaker - Carl Frappaolo, Co-Founder and Principal, Information Architected, Inc. Carl Frappaolo is a co-founder and principal with Information Architected. He has over 25 years experience working with a broad array of business solutions including knowledge and content management, information architecture, taxonomies, portals, search engines, Enterprise 2.0, collaboration, innovation management, document management, workflow, business process management (BPM), records management and imaging strategies. Valued for his technical, practical and marketing expertise, he has consulted with a variety of organizations spanning multiple industries. | |
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Members of The 2.0 Adoption Council will discuss a host of issues from culture shock to data privacy. This session will draw questions from the audience to drive relevant topics that may not have been addressed in previous conference sessions. Add to calendar - Add to Google Calendar
Moderator - Susan Scrupski, Executive Director at The 2.0 Adoption Council, Dachis Group Susan Scrupski is Founder and Executive Director of The 2.0 Adoption Council , a Dachis Group company. The 2.0 Adoption Council is a peer-based, information-sharing private community interested in the latest concepts, best practices, case studies, and helpful tips associated with executing socio-collaborative strategies and projects in the large enterprise. Ms. Scrupski has been conducting research and chronicling trends on Enterprise 2.0 since 2006 on her ITSinsider blog. Prior to discovering web 2.0, Susan was a leading industry observer, researcher, consultant, and writer on the IT Services and Outsourcing market. You can find Susan on LinkedIn, Facebook or follow her on Twitter @ ITSinsider . Panelist - Bart Schutte, Director, Web & Architecture, Saint Gobain Panelist - Jamie Pappas, E2.0 & Social Media Strategist, Evangelist, and Community Manager, EMC Corporation Jamie is an Enterprise 2.0 and social media strategist, evangelist, and community manager at EMC Corporation. She has a hand in developing and driving overall Enterprise 2.0 and social media strategy across the entire organization, identifying opportunities to integrate social media and community into the daily lives of employees, both internally as a team collaboration tool, and externally as a way to engage with customers, partners and prospects. In this role, Jamie successfully designed, launched, and managed an enterprise 2.0 employee community from inception to a combined contributor and lurker base of over 25,000 employees. Responsible for actively engaging the community, Jamie developed the tools, tips and best practices available to community members to enrich their community experience. Jamie also enables employees to integrate their marketing plans and objectives with social media tools by offering expert guidance and strategy consultation, best practices, use cases, and rules of engagement for each tool. Jamie is a founding member of The 2.0 Adoption Council and Membership Director for The Social Media Club, Boston Chapter. She is also a proud member of The Community Roundtable, Forte Foundation, American Marketing Association, Boston Chapter,Project Management Institute. You can connect with her online at her blog, Social Media Musings at www.jamiepappas.com, or via Twitter @JamiePappas. Panelist - Lee Bryant, Director, Headshift Lee Bryant is an on-line social communication specialist with a focus on knowledge development, and has a strong belief in the empowering potential of the Internet. In 1996, he co-founded one of the first successful online agencies to focus on building online knowledge communities, and In 2002, Lee and his team founded a new company, Headshift, to focus on the emerging area of social software. Since then, he has become a leading writer and practitioner in the field of augmented online social interaction, and Headshift is now at the forefront of the international social software sector, pioneering innovative business uses of social technology in the legal sector, professional services, corporates, government and the public sector. Panelist - Dennis Howlett, Industry Blogger Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries. Panelist - Mary Maida, Information Solutions Manager, Medtronic, Inc. Mary co-leads an Enterprise 2.0 effort at Medtronic, a large global medical technology company. She helped create an internal social collaboration environment to encourage knowledge flow across the organization and has been instrumental in communicating, training and adoption efforts. Medtronic's E2.0 environment and experience helps to connect employees, make internal expertise more obvious, and integrate conversation with published internal and external literature. With a background in corporate libraries, Mary has a strong history of advocating the integration of information to make good decisions and solve problems. Mary is a member of the 2.0 Adoption Council and the Special Libraries Association. | |
Workshops
Take a deep dive into related topics in pre-conference workshops.
| Monday, June 14 | |
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Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience. For detailed information regarding this workshop, click here. Instructor - Susan Scrupski, Executive Director at The 2.0 Adoption Council, Dachis Group Susan Scrupski is Founder and Executive Director of The 2.0 Adoption Council , a Dachis Group company. The 2.0 Adoption Council is a peer-based, information-sharing private community interested in the latest concepts, best practices, case studies, and helpful tips associated with executing socio-collaborative strategies and projects in the large enterprise. Ms. Scrupski has been conducting research and chronicling trends on Enterprise 2.0 since 2006 on her ITSinsider blog. Prior to discovering web 2.0, Susan was a leading industry observer, researcher, consultant, and writer on the IT Services and Outsourcing market. You can find Susan on LinkedIn, Facebook or follow her on Twitter @ ITSinsider . Speaker - Richard Rashty, Global Collaboration Architect, Schneider Electric Speaker - Donna Cuomo, Chief Information Architect, MITRE Corp. Dr. Donna Cuomo is currently the Chief Information Architect in MITRE's Center for Information and Technology. In this position, she is responsible for the enterprise advancement of social, collaboration and knowledge systems and enterprise information architecture. She is currently working on MITRE's social networking/social media strategy, is deploying social media tools for the enterprise and assessing their business value. She received her Masters and PhD degrees in Industrial Engineering from State University of New York at Buffalo, where she majored in Human Factors Engineering/Human-Computer Interaction. Speaker - Stan Garfield, Community Evangelist, Deloitte Speaker - Ted Hopton, Wiki Community Manager, United Business Media Speaker - Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC Speaker - Megan Murray, Community Manager/Project Coordinator, Booz Allen Hamilton Speaker - Jamie Pappas, E2.0 & Social Media Strategist, Evangelist, and Community Manager, EMC Corporation Jamie is an Enterprise 2.0 and social media strategist, evangelist, and community manager at EMC Corporation. She has a hand in developing and driving overall Enterprise 2.0 and social media strategy across the entire organization, identifying opportunities to integrate social media and community into the daily lives of employees, both internally as a team collaboration tool, and externally as a way to engage with customers, partners and prospects. In this role, Jamie successfully designed, launched, and managed an enterprise 2.0 employee community from inception to a combined contributor and lurker base of over 25,000 employees. Responsible for actively engaging the community, Jamie developed the tools, tips and best practices available to community members to enrich their community experience. Jamie also enables employees to integrate their marketing plans and objectives with social media tools by offering expert guidance and strategy consultation, best practices, use cases, and rules of engagement for each tool. Jamie is a founding member of The 2.0 Adoption Council and Membership Director for The Social Media Club, Boston Chapter. She is also a proud member of The Community Roundtable, Forte Foundation, American Marketing Association, Boston Chapter,Project Management Institute. You can connect with her online at her blog, Social Media Musings at www.jamiepappas.com, or via Twitter @JamiePappas. Speaker - Bart Schutte, Director, Web & Architecture, Saint Gobain Speaker - Rawn Shah, Practices Lead Social Software Enablement, IBM Rawn Shah is an author and Practices Lead on the Social Software Adoption team, IBM Software Group, where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He was Community Program Manager for the 7 million member community of IBM developerWorks, and before that Editor for the SOA and Web2.0 zone on the site. His latest book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects. Speaker - Luis Suarez, Knowledge Manager Community Builder & Social Computing Evangelist, IBM Speaker - Bryce Williams, Social Media Consultant - IT, Eli Lilly | |
