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Social software creates online community environments but those networks don't just succeed on their own, they need good community management to ensure they are productive, organized, and comfortable places for members to participate. The community management discipline is broad and complex, responsible for bringing multiple constituencies together, ensuring that there is value for both members and the organization, evangelizing internally to ensure awareness and support, and managing the operations of the community. Increasingly this discipline is being managed by teams whose members have a variety of specialties and who work across enterprises to coordinate social business activities.
In this track, we will explore how communities are used for marketing, support, and partners - constituencies that can be quite challenging to herd but for whom communities can be a powerful resource. While there are many principles of community management that do not change in different contexts, managing communities of prospects, customers, and partners brings unique challenges because it changes the balance of power between an organization and its market.
This track will help make sense of the community management discipline generally, along with the Community Management: Inside the Enterprise track, and offer some insights into the opportunities, risks, and challenges of engaging with your markets as a partner and peer through frameworks, tools, and case studies.
| Tuesday, June 21 | |
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Communities are a hot topic but what are they and why are organizations using them for a range of business processes from marketing to support to innovation to internal collaboration? Networked communications environments allow organizations to strip out costs while improving agility due to the increased speed of information flow. However, they bring with them the need for new methods of management and operations. In this session we will look at what communities are, their impact on organizations, and the new opportunities and risks they present. Included in the discussion will be key findings from the 2011 State of Community Management report. Speaker - Rachel Happe, Principal, The Community Roundtable  Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee | |
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How did Intuit create an environment where a call center rep’s idea could turn into a new business with 100,000 users; where time to market accelerated by 60%; where innovative output increased by 6x? Find out from those who drove that change from within the organization through a combination of social tools and lightweight processes. Attendees will gain an understanding of how mindset, processes, and social tools can come together to cause widespread change in an organization. Speaker - Roy Rosin, Vice President of Innovation, General Manager of Intuit Brainstorm, Intuit  Roy Rosin is Vice President of Innovation at Intuit, a leading software company best known for Quicken, QuickBooks and TurboTax. | |
| Wednesday, June 22 | |
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As the groundswell matures, enterprises face a complex set of social initiatives. We’ll explore the question of leadership and management in a social business by addressing these questions: Who leads the social business strategy formulation? Who leads social business day-to-day? Where in the organization is the social business competency center? What are strengths & risks when IT/HR/Mkt/Communications runs the show? And what does a social business strategy look like in a large corporation? Speaker - Keri Pearlson, Managing Partner, KP Partners  Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. She's the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jamie Pappas, VP, Social Media, AMP Agency  Jamie is Vice President of Social Media at AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, where she leads the development and execution of strategic social media solutions for clients across a range of digital and social channels. She is a founding member of the 2.0 Adoption Council and serves on the Board of Directors for the Social Media Club, Boston Chapter. She is also a member of the Community Roundtable, Women in Technology International , Forte Foundation, American Marketing Association/Boston Chapter, and the National Association of Professional Women. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas. Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC  Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Luis Suarez, KMer, Community Builder and Social Computing Evangelist, IBM  Luis Suarez has been working at IBM for 14 years. In that time he's specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He's currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/ | |
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Like many large organizations, Cisco’s social media journey has evolved from separate efforts across business units into a cohesive enterprise-wide strategy. The foundation for success has been incorporating social media into our code of ethics and IT policies. This non-technical session provides attendees with insight into Cisco’s social media handbook, and an understanding of the benefits gained from implementing different governance practices, as well as the potential risk factors associated with social media. A “handbook” discussion will also enable attendees to apply preferred practices discussed within their own organization, with a selection of proven exemplars as the take-away. Speaker - Christopher Burgess, Senior Security Advisor, Cisco  Christopher Burgess is a senior security advisor to the chief security officer of Cisco®, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, providing forensic support to the enterprise and the Global Threat Analysis team providing geopolitical, economic and security analysis team from within the Corporate Security Programs Office. Prior to joining Cisco, Christopher served as a senior national security executive for more than 30 years. He lived and worked in South Asia, Southeast Asia, the Middle East, Central Europe, and Latin America where he acquired a deep understanding of the people, cultures, and business practices of these respective areas. | |
| Thursday, June 23 | |
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To successfully build online communities, one must foster camaraderie. In just four years, Spiceworks used word-of-mouth marketing to build the world’s largest online community of IT professionals – all 1.5 million of them. Community managers stuck to a simple principle to succeed: The community belongs to the members. We’re just stewards. Attendees will learn:
Speaker - Tabrez Syed, VP of Products, Spiceworks, Inc.  As the VP of Products at Spiceworks, Tabrez spends his time helping design features to foster community participation and crowd-source solutions to IT problems. As a result, the Spiceworks community has grown into one of the world's largest and most active B2B communities serving the needs of more than 1.2 million small and medium-sized businesses worldwide. With over 10 years industry experience at leading technology management software companies, including Motive, all.com, and IBM/Tivoli, his roles have ranged from Software Developer to Sales Engineer. He holds a BS in Computer Science from the University of Texas, Austin. | |
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Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Bring your questions to this fast-paced, interactive session. Hear first-hand stories about the thrill of victory and how to avoid the agony of defeat. Attendees will learn about important drivers for community success including:
Speaker - Trisha Liu, Enterprise Community Manager, ArcSight, an HP company  Trisha Liu's passion is building thriving communities, and sharing what works and what doesn't with people like her. She is the Enterprise Community Manager at ArcSight, an HP company, responsible for the overall health, growth and maintenance of Protect 724, the ArcSight customer community, and iROCK, the ArcSight employee community. A typical day for Trisha includes setting and advising on community strategy; driving adoption and engagement campaigns; training end users; mentoring community managers; managing content; executing on system settings and site design. Trisha earned her BA in Sociology from Stanford University. | |
Get in-depth education in full day workshops on Monday before the conference.
| Monday, June 20 | |
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In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation. For detailed information on this workshop, click here. Instructor - Susan Scrupski, Executive Director at Social Business Council, Dachis Group  Susan Scrupski is Founder and Executive Director of The 2.0 Adoption Council , a Dachis Group company. The 2.0 Adoption Council is a peer-based, information-sharing private community interested in the latest concepts, best practices, case studies, and helpful tips associated with executing socio-collaborative strategies and projects in the large enterprise. Ms. Scrupski has been conducting research and chronicling trends on Enterprise 2.0 since 2006 on her ITSinsider blog. Prior to discovering web 2.0, Susan was a leading industry observer, researcher, consultant, and writer on the IT Services and Outsourcing market. You can find Susan on LinkedIn, Facebook or follow her on Twitter @ ITSinsider . Panelist - Claire Flanagan, Director, KM and Enterprise Social Business Collaboration Strategy, CSC Claire Flanagan is CSC’s Director of Enterprise Social Business Collaboration and Communities Strategy. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. She led CSC’s industry award winning social business collaboration implementation currently enjoying a 67,000+ active member rate. She also recently oversaw the implementation of CSC’s public-facing social business platform and is now responsible for overall social business strategy deployment to CSC's eco-system of customers, partners and prospects. Claire speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009). She is a charter member of The 2.0 Adoption Council, board member for The Community BackChannel #cmtybc, and member of The Community Roundtable. You can learn more about CSC's case study at Claire's blog at http://cflanagan.wordpress.com and follow her on twitter at @cflanagan Panelist - Simon Scullion, C3 Business Analyst, Collaboration Lifeguard, CSC  A self-appointed Collaboration Lifeguard, Engagement Engineer and Geek, Simon Scullion is into his seventh year with CSC having moved from the UK to Asturias, Spain. He is currently pulling and prodding in the name of enterprise social media adoption across the company. Not often content to simply tow the party line, Simon enjoys asking "why?" and challenging the status quo, exploring Virtual Worlds and Linux on the desktop. When able to escape to the real world, he has a sailing habit. Panelist - Paul Anderson, Director, Social Business Technology, The Walt Disney Company  As Director of Social Business Technology within Disney Technical Solutions and Services, Paul leads efforts to leverage technology and services in the areas of collaboration, social media, expertise location, enterprise search, and other Enterprise 2.0 related services. Paul has spent most of his career at Disney in roles developing products for the Internet Group as well as Enterprise IT, but has also held technology and product management leadership positions at two other Internet ventures. Paul holds MLIS and BA degrees from the University of California, Los Angeles. Panelist - Tracy Maurer, Wiki System Administrator, United Business Media Panelist - Bryce Williams, Social Media Consultant - IT, Eli Lilly  Bryce is an IT Social Collaboration Consultant with Eli Lilly and Company, responsible for implementation, adoption and business consulting of social collaboration capabilities within the enterprise. Bryce has accelerated Lilly's journey toward a more transparent information culture via demonstration, an early adopter pilot, the introduction of new enterprise-wide capabilities and the integration of key business activities into open collaboration environments. Bryce has over 12 years of IT Business Consultant / Project Management experience at Lilly. He is also is a member of The 2.0 Adoption Council and The Community Backchannel. Bryce has a B.S. in Systems Analysis from Miami University and an MBA (Leadership special focus) from Butler University. Panelist - Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC  Kevin D. Jones came to the Enterprise 2.0 from the Performance Improvement and Learning professions. Understanding the potential of E2.0 in these fields, his focus over the last few years has been to use social and collaborative technology to increase employee performance. Panelist - John Stepper, Managing Director, Deutsche Bank  At Deutsche Bank, John is a technologist responsible for driving adoption of our collaboration platforms. Prior to this, he worked on trading and risk technology at Deutsche, Morgan Stanley and NatWest Markets. He started his career at AT&T Bell Labs where he reengineered network control centers and co-authored “Successful Reengineering”. John graduated from Columbia University with a BA and MS in Computer Science. Panelist - Richard Rashty, Collaboration Architect & Social Business Strategist, Schneider Electric Panelist - Eric Ziegler, E2.0 Program Manager, Vanguard  Eric Ziegler is a Manager in Vanguard’s Information Technology Division. He currently leads the Enterprise 2.0 program at Vanguard, implementing E2.0 solutions supporting collaboration, mobility, and rich communications. His prior Vanguard experience involves leading the development of Vanguard’s intranet portal and as a senior systems architect.. Panelist - Jim Worth, Solution Partner, Merck  Jim is a Director of Global Services at Merck where he supports Merck Research Labs through leading edge collaboration and knowledge management programs. Previously he held senior management positions at Wyeth Research and Philips Electronics. He holds a BS ME from Georgia Tech, and a Marketing MBA from Temple University. He was instrumental in the development of the Merck’s Professional Networking and Communities capability that is now a central feature of Merck’s Enterprise Portal. He also provides IT leadership to a broad portfolio of innovation projects within the research, collaboration, and knowledge discovery processes. Panelist - Renee Creciun, Realization Manager, Enterprise Porta, Merck & Co., Inc.  Renée is a Realization Manager for the Enterprise Portal team where she is responsible for governance, change management and adoption of professional networking and collaboration across all Merck divisions and geographies. Previously she held positions in Merck Global Human Health, Merck Global Services and Merck Research Labs mainly focused on organizational effectiveness. She holds a BS in Management from the University of Scranton and an MBA from Saint Joseph's University. She was instrumental in the developing the enablement strategy for expertise location, professional networking and communities. These capabilities are featured on Merck’s Enterprise Portal today. About Merck: Today's Merck is a global healthcare leader working to help the world be well. Merck is known as MSD outside the United States and Canada. Through our prescription medicines, vaccines, biologic therapies, and consumer care and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to healthcare through far-reaching policies, programs and partnerships. Panelist - Christine Skoroda, Community Manager, Merck  Christine is a Community Manager in the Enterprise Portal group where she manages a team to create communities, on-board community owners, develop lifecycle processes and overall community enablement with business partners. She also works closely with teams across the enterprise to promote and educate them on Enterprise 2.0 functionality to drive collaboration. Previously, she spent several years as a consultant performing global IT implementations and held various leadership roles within and outside the pharmaceutical industry. She holds a BS in Information Systems from Drexel University in Philadelphia, PA. Christine was instrumental in the realization of professional networking and collaboration capabilities at Merck. Her most recent contribution enabled organization communities for leaders to blog and provide a platform for employee engagement. Panelist - Andrew Carusone, Director of Integrated Workforce Experience (IWE) and Community Governance, Lowe’s Home Improvement  Director of Integrated Workforce Experience (IWE) and Community Governance, Andrew Carusone has 18 years of Lowe’s Companies sales floor, training, employee communications and store operations experience. Within an international retail enterprise of 270,000 employees, 1,750 locations and 786 million customer transactions per year, Andy continues to help lead an effort to embed the use of collaborative technologies into normal flows of work, support and exchange of expertise. Panelist - Liz Sumner, Change Management Expert, E2 Culture and Facilitated Change  Liz Sumner is a change management consultant with E2 Culture and Facilitated Change. She earned her Master’s in Organizational Change from Antioch University in Seattle. She is formerly the executive director and community manager of Career Management Alliance, a division of Kennedy Information. Along with her work as a facilitator and planning specialist, she also teaches time management and is an ICF certified coach working with teams and individuals to make them more powerful and effective. Panelist - Vinicius da Costa, Associate Director, Collaboration and Social Networking Solutions, Kraft Foods  As a social business leader and with over 20 years of experience in leadership and human resources management, Vinicius da Costa devotes part of his time researching the effects of change in the technology and social media spaces, and their impacts on the behavior of individuals with regards to communication, marketing strategies, and collaboration. | |
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Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional “workplace” is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a “workspace” that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before. For detailed information on this workshop, click here. Instructor - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design  Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand. Instructor - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.  Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Moderator - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco  Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. Panelist - Lisa Bonner, Assistant Vice President, Contemporary Work Practices, The Hartford  Lisa Bonner is the Assistant Vice-President of Contemporary Work Practices. She is responsible for establishing policies and practices to further establish and promote The Hartford as a contemporary, competitive employer of choice. Lisa’s initiatives include expanding Flexible Work/Remote Work Arrangements and acting as an HR advocate for social media/collaboration tools by promoting understanding and piloting/modeling their application. Furthermore, Lisa actively partners with the Employee Resource Groups to attract and cultivate diverse talent, expand market share and tap into emerging markets. Lisa joined The Hartford in 2005 with a leading role in ClaimNet, spearheading cost containment initiatives within P&C Claims Legal. Between 2006-2008, she led Corporate Support Services and then Workplace Operations in The Hartford’s Corporate Real Estate organization, with accountability of enterprise facilities management, capital projects, mail operations, food service, furniture acquisition, and move management. Lisa transitioned to Human Resources at the end of 2008 to lead Contemporary Work Practices. Prior to joining The Hartford, Lisa served as chief operating officer of Stanpak Systems, an established niche software company. There she directed overall operations, including strategic planning; sales and marketing; customer service; quality; process improvement; and the company’s P&L. With over 20 years of business experience, Lisa is a seasoned professional who has had diverse experiences, including directing a physician hospital organization, and leading sales and marketing in health care and biotech environments. She has been recognized for her skills in effective relationship building, multi-generations in the workplace, social media/collaboration tools, remote work and leadership. Lisa holds a Bachelors of Arts from Wellesley College in molecular biology. Lisa ‘models the way’ for work life balance as she is also the proud mother of very active, 13 year-old twin boys. Panelist - Casey Burns, Special Advisor to the Administrator, U.S. General Services Administration  Casey Burns serves as Special Advisor to Administrator Martha Johnson of the U.S. General Services Administration (GSA). Casey advises GSA leadership on the use of innovative technologies and practices as a lever to improve productivity, performance, and engagement across the organization. He currently leads the design and implementation of GSA’s enterprise digital strategy and collaboration initiatives, which focus on making work more efficient, more effective, and more enjoyable. Panelist - Sandee Weiner, Vice President, Enterprise Social Collaboration / Technology Adoption, Bank of America  With a unique background in areas such as design, communications and adoption, Sandee credits her ability to think creatively while having a deep understanding of technology to her parents - an artist and engineer. She believes this has allowed her left-brain and right-brain skills to truly converge, bringing a bit of warmth to her work while implementing innovative social solutions. Sandee joined Bank of America 6 years ago and is currently focused on promoting the benefits and rewards of employee-facing enterprise social collaboration, while reducing risk to the organization. Sandee has a BA in Art and Education from the College of St. Elizabeth, and has also studied at Duke University (Fuqua School of Business), as part of the “Connecting Disciplines” program. Panelist - Stew Sutton, Principal Scientist, Knowledge Management, The Aerospace Corporation  Stew leads the Knowledge Management initiatives for The Aerospace Corporation; a 4000 employee Federally Funded Research and Development Center headquartered in Los Angeles, CA. He has initiated multiple strategic initiatives addressing workforce collaboration and knowledge stewardship as well as ongoing technology innovation with current focus on mobile (tablet) computing and collaboration. Panelist - Felicia Brych Dalke, Senior Manager, Integrated Communications and Marketing, Cisco Systems  Felicia has over 10 years as a collaboration and social media specialist at Cisco, leading numerous strategy and deployment efforts within IT and Corporate Communications. She is currently managing a program to define the future of business by creating a dynamic networked organization, realized through activities focused on process, culture and technology change. She created a Collaboration Consortium of international organizations in 2008 that discusses learnings, best practices and the benefits of collaboration and Web2.0. Felicia co-authored the report “Making Collaboration a Reality” published by the Collaboration Consortium in February 2010, which describes how members used a collaboration framework to develop collaboration strategies and capture business value. She also co-authored the book “The Power of IP Video” published by Cisco Press in December 2008, which describes transformational opportunities available through the application of video. She holds a BComm (MIS) from Memorial University of Newfoundland, and a Masters in Project Management from the University of Quebec. | |
Attendees of this interactive session will hear best practices for how to develop a comprehensive social business strategy that creates a cultural shift toward utilizing collaboration technologies in all areas of the business. The session will also feature real world data for how social tools impact loyalty, sales, and communications.
Emilie is responsible for engaging with the NI community of engineers and scientists, seeking out and amplifying customer success stories to help drive new and repeat business. Previously, Emilie managed the NI case studies program, building an online repertoire of more than 2,000 technical case studies for sales and marketing use, as well as the Graphical System Design Achievement Awards, an annual, global contest that honors and recognizes elite NI customers who are engineering a better world using NI technologies. She is a founding member of the NI social media virtual team and continues to serve as an internal evangelist and strategist for social business. She is also the community manager for the NI Robotics Code Exchange and regularly blogs on robotics.
Emilie received a bachelor's degree in engineering science from Trinity University and a masters degree in mechanical engineering from Rice University.