Conference > Community Managers: What They Do. How to be a Great One.Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.
Join us for this full-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management, as well as advanced tips and tricks for keeping a well-established community interested and engaged.
Each topic has been carefully crafted, and the speakers carefully selected, to ensure that community managers for both internal (employee facing) and external (market/customer facing) communities can gather inspiration and important tips relevant to them.
You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and have successfully managed communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement, content planning and programming, growing your community, going global and measuring your program holistically - all essential skills for community management success. The presenters, all members of the Community BackChannel, will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future risk.
Community Management 101
Walk away being able to answer the following questions: What is community management? Why is it important? What do you need to know about this key role? What are community managers? Why do you need them? And what do they do?
Content and Programming 101
Learn how different types of content and programming can be used to engage participants and drive community results. Learn how to create, optimize and curate content on a basic level and what content types or programs best serves your audience. Speakers will talk about the unique perspectives on building a content and programming model for both internal (employee facing) communities and external (market/customer facing) communities.
Community Advocates 101: The Essential Ingredient for Vibrant, Successful Communities
Learn what community advocates are and the role they play in the health and vibrancy of your community. Attendees will also learn the key elements required for a successful advocate program for both internal and external communities as well as how to locate and reward your advocates.
Learn from Your Failures. Move On.
We don't usually like to talk about it but sometimes we fail, and those stories are usually the most important to share. This session will showcase some real life failures. Attendees will be inspired on how to move on while keeping the lessons learned.
Advanced Engagement
Learn how to keep your community engaged and find the answers to: What is 'engagement'? What's different about it? How do you plan for it? And how do you measure it?
Growing Your Program, Going Global and Connecting Multiple Communities
A successful community strategy often involves multiple communities — some internal, some external and some on social media sites, and even global communities. Learn answers to: How do you connect these communities in an efficient way? How do you distinguish between the communities so that members will know where they need to go? How many communities are too many?
Measuring Success Holistically
Measuring the success of a community is critical to continuing successfully, but what does success look like for a mature community? Join this to learn answers to: What are the right things to measure from a qualitative and quantitative standpoint? How do you measure your communities in the larger context of multiple touch points and programs? How do you demonstrate the value of the community to the business? And how do you tell create an executive dashboard to highlight the success in a way that's meaningful to them and proves the business value?
Wrap Up & Open Forum Discussion
Lively wrap up to summarize and interact on key lessons learned from the day's workshop sessions.
Cindy Meltzer, Isis Parenting
Claire Flanagan, CSC
Jamie Pappas, AMP Agency
Jessica Murray, Social Media Club
Keith Paul, EMC
Kevin Jones, NASA/MSFC
Megan Murray, Moxie Software
Rachel Happe, The Community Roundtable
Sahana Chattopadhyay, ThoughtWorks
Teresa Wu, Google
Ted Hopton, UBM
Wendy Tu, UBM
