Delivery Strategies: Deploy, Connect and Mobilize
Enterprises have thousands of technology choices in front of them, each promising to make the business more effective while better connecting employees and markets. But getting from promise to reality takes work. Every choice you make has a set of tradeoffs and limitations, which is why so many enterprise application integration efforts fail.
The Delivery Strategies track addresses the deployment gap. It provides a complete overview of the application deployment lifecycle—with an emphasis on platform choices, connectivity, and mobility. You'll learn how to ensure that your application initiatives are based on tangible, measurable goals; compliant and secure; deployed on the right platforms; broadly accessible; and integrated with the changing ways your business is run.
| Tuesday, June 15 | |
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In this introductory session, we'll look at the application deployment lifecycle. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them. This session will examine the dimensions along which any application can be measured--performance, affordability, customization, ease of use, security, and so on--and show you how to match your specific needs to various environments. Starting with a set of clearly defined business goals, we'll look at identifying the specific constraints of your business, selecting the right technology and platform, linking to existing systems, planning for rollout, tracking adoption, and validating the ROI. Add to calendar - Add to Google Calendar
Speaker - Alistair Croll, Founder, Bitcurrent Alistair is the founder of Bitcurrent, a research firm that produces content and events on subjects such as cloud computing, human-computer interaction, and emerging technologies as well as the Bitnorth conference. He is also a principal at startup accelerator Rednod, an advisor to several technology venture firms, and a board member of Visible Government. Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. Prior to Networkshop, Alistair worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is a frequent contributor to a range of technology publications, and has taught at industry conferences such as Web2Expo, Interop, Structure, Enterprise 2.0, Velocity, and eMetrics. He is also the co-author of Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). | |
The Inside-Out Organization: Connecting to Customers and Markets #e2conf-17 (Location: Commonwealth C)Simply linking new applications to old data won’t transform the organization. The most important connections are those to outsiders—the customers, channels, and suppliers on which the business relies. But those audiences live elsewhere, and they’re not going to come to you easily. Often, you need to link to the places they interact and the platforms on which commerce happens. Add to calendar - Add to Google Calendar
Moderator - Alistair Croll, Founder, Bitcurrent Alistair is the founder of Bitcurrent, a research firm that produces content and events on subjects such as cloud computing, human-computer interaction, and emerging technologies as well as the Bitnorth conference. He is also a principal at startup accelerator Rednod, an advisor to several technology venture firms, and a board member of Visible Government. Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. Prior to Networkshop, Alistair worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is a frequent contributor to a range of technology publications, and has taught at industry conferences such as Web2Expo, Interop, Structure, Enterprise 2.0, Velocity, and eMetrics. He is also the co-author of Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). Panelist - Mark Dowds, Co-Founder and CEO, Brainpark Inc Mark Dowds was an executive team coach for corporations including NewsCorp, RBC, PriceWaterhouseCoopers, and CIBC. He believes in keeping an organization in the hands of the people and is dedicated to uncovering systems and beliefs that get in the way. He launched Brainpark to help employees socialize their work and gather expert opinion to make better decisions. Mark has played a leading role in several organizations focused on helping entrepreneurs learn from one another to become successful. He is the co-founder of www.creationstep.com , www.bandofcoders.com, and is a limited partner at Bullet Time Ventures. He is an investor in www.CommunityLend.com, www.Virima.com, www.StandOutJobs.com, www.EduFire.com, and www.ServiceCloud.com. He is a director for www.JiffleNow.com , www.WorldBlu.com, and an advisor to www.gamechangeventures.com, www.TravelFli.com, www.HaitiPartners.org and www.Chaordix.com. He is a graduate of Queen’s University Belfast, a certified NLP trainer, and is working on his Masters in Industrial Psychology. He resides with his wife and children in the San Francisco Bay Area and runs ultra-marathons in the California Mountains to help children in Haiti take hold of their future: www.mileAsmile.com Panelist - Tom Bishop, CTO, Conformity, Inc. Tom is the CTO at Conformity, where he is responsible for overall technology vision and strategy. Tom is a recognized and award-winning CTO, and brings over 30 years of experience in senior technology and strategy roles at a variety of pioneering systems management solution vendors. Prior to Conformity, Tom was VP of Engineering at Storspeed, a leading storage solutions vendor. Before that he was Chief Technology Officer at BMC Software, where he was responsible for product vision and direction. Tom served as Chief Technology Officer at VIEO, Inc, where he was named “Chief Technology Officer of the Year” by InfoWorld magazine in 2004. Before that, he was Chief Technology Officer at Tivoli and later IBM-Tivoli. Tom began his career at Bell Labs. He holds nine patents in fault-tolerant and distributed computing and led the development of such industry standards as the DMTF's CIM, the CMDB federation specification, and POSIX. Tom holds BS and MS degrees in Computer Science from Cornell University. Panelist - Jeff Whitney, Vice President of Marketing, Outstart As worldwide head of marketing for OutStart since 2004, Jeff plays a key role in establishing and growing OutStart’s leadership positions in the social business, learning, and mobile content markets. Jeff joined OutStart from Beacon-Worldwide, where he served as a senior partner and chief marketing officer working with high tech product and services companies to increase their revenues through improved sales and marketing processes. Prior to Beacon-Worldwide, Jeff held vice president of marketing positions with a number of successful software companies, including Servicesoft, Bluestone, and Broadbase Software. At Servicesoft, as vice president of marketing and partners, Jeff helped to lead the company to market leadership and an acquisition by Broadbase Software for $651 million. | |
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Ubiquitous computing—easy, always-on access to information from anywhere—is changing more than business; it’s transforming how we live and interact. For the enterprise, mobility redefines how and where commerce happens; creates entirely new patterns of collaboration; and puts realtime data at our fingertips. Add to calendar - Add to Google Calendar
Moderator - Maribel Lopez, Principal Analyst and Founder, Lopez Research LLC Panelist - Eugene Signorini, Vice President, Enterprise Applications & Mobile Solutions, Yankee Group Panelist - Tony Kueh, Senior Director, Enterprise Mobility Management, Sybase As Senior Director of Product Management in Enterprise Mobility, Tony Kueh is responsible for the overall product strategy, planning, and execution of the next generation Sybase Mobility Platform. Publicly introduced in May 2010, the Mobility Platform is a harmonization of all Sybase mobility offerings, including servers, applications, and services. Prior to joining Sybase, Mr. Kueh held various management positions at Palm, Qualcomm, Microsoft, and co-founded an Internet startup. Throughout his career, Mr. Kueh has been deeply involved in various aspects mobile computing having productized mobile servers products, mobile OS platforms, mobile hardware devices, and various mobile services. Mr. Kueh received his Bachelor of Science in Computer Science from University of Illinois at Urbana-Champaign, and his Masters in Business Administration from Duke University's Fuqua School Panelist - Ken Catucci, Director Product Management, Mobile Enterprise Application Platform, AT&T Ken Catucci is 22 year veteran of AT&T, with experience in both wireless and wire line technology. Ken has a proven track record of leading AT&T's entrances into new markets and business ventures such and Local, International and wireless as well as successful product launches of both AT&T wireless and wire-line service. He currently leads the Product Management and delivery of AT&T's Mobile Enterprise Applications. Catucci earned his Bachelor of Arts in Economics and Political Science from Fordham University and lives in Northern New Jersey with his wife and three children. Panelist - Chuck Goldman, CEO, Apperian Panelist - Jim Somers, Chief Marketing & Strategy Officer, Antenna Software | |
| Wednesday, June 16 | |
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Everyone wants open, transparent communication between a business and its stakeholders. But free-flowing data poses its own risks, and if you’re deploying new applications that will be used in novel ways, it’s easy to run afoul of legislation or become embroiled in privacy issues. What’s more, some of the biggest impediments to deploying new applications begin internally, with IT conservatives suppressing new initiatives. Add to calendar - Add to Google Calendar
Moderator - Alistair Croll, Founder, Bitcurrent Alistair is the founder of Bitcurrent, a research firm that produces content and events on subjects such as cloud computing, human-computer interaction, and emerging technologies as well as the Bitnorth conference. He is also a principal at startup accelerator Rednod, an advisor to several technology venture firms, and a board member of Visible Government. Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. Prior to Networkshop, Alistair worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is a frequent contributor to a range of technology publications, and has taught at industry conferences such as Web2Expo, Interop, Structure, Enterprise 2.0, Velocity, and eMetrics. He is also the co-author of Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). Panelist - Nolan Goldberg, Attorney, Proskauer LLP Nolan M. Goldberg is an IP & Technology Counsel in Proskauer's Litigation & Dispute Resolution Department and a member of the Patent Law Group, resident in the New York office. As an intellectual property litigator, his practice focuses on patent and trade secret litigation and counseling. As a founding member of the Litigation Department's Electronic Discovery Task Force, Mr. Goldberg is often called upon to develop e-discovery strategies to be used in all types of litigations, with a particular focus on managing the overall burden and cost of the electronic discovery process and obtaining often overlooked electronic evidence, including computer forensics. Mr. Goldberg's complete professional bio can be found at http://www.proskauer.com/professionals/nolan-goldberg/ | |
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We’re a long way from the days of centralized computing. Today, companies can choose from a wide variety of deployment options, from Software as a Service and Cloud Computing to virtual machines and turnkey appliances. Some approaches give you quick access to tools at the expense of flexibility, while others require serious investment but allow you to fine-tune them. Add to calendar - Add to Google Calendar
Moderator - John Barnes, CTO, Model Metrics John has earned a national reputation as an application development expert and a leading developer using cloud computing technologies from Amazon Web Services, Salesforce.com, Google and Adobe. He has over 17 years of technology experience and runs the Mobile Platform Development and R& D teams for Model Metrics, a leading Cloud Computing Consulting firm. John helped grow Model Metrics from a small regional firm into a nationally recognized company and expand into new technologies. John is frequently interviewed by leading publications such as InfoWorld and eWeek and also by leading analysts from Gartner, Forrester and PARC as well as Wall Street around trends in Cloud Computing. John frequently speaks at global conferences such as Dreamforce (Salesforce.com) and Adobe Max as well as other conferences and runs user groups focused on Amazon Web Services. Prior to joining Model Metrics he played key roles at Agentis Software and BroadVision Software and he has a Bachelors of Information Systems from the University of Nebraska. Panelist - Alistair Croll, Founder, Bitcurrent Alistair is the founder of Bitcurrent, a research firm that produces content and events on subjects such as cloud computing, human-computer interaction, and emerging technologies as well as the Bitnorth conference. He is also a principal at startup accelerator Rednod, an advisor to several technology venture firms, and a board member of Visible Government. Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. Prior to Networkshop, Alistair worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is a frequent contributor to a range of technology publications, and has taught at industry conferences such as Web2Expo, Interop, Structure, Enterprise 2.0, Velocity, and eMetrics. He is also the co-author of Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). Panelist - Mitch Lieberman, CEO and Founder, Comity Advisory A technology executive with expertise in software architecture including both transactional and analytical business applications. A passion for solving business problems by the optimal alignment of people, process, and technology. Experience in product management, systems architecture, implementation services, and technical sales. Successful leadership in selling and delivering creative solutions which integrate cloud computing, open source software, customer relationship management (CRM), and an innovative combination of social media with CRM. Equally comfortable working with a 5 person start-up team as a $1B Enterprise. http://www.linkedin.com/in/mitchlieberman http://twitter.com/mjayliebs http://mjayliebs.wordpress.com Panelist - Mike Werner, Platform Strategy Advisor, Microsoft Mike Werner is a Platform Strategy Advisor for Microsoft’s developer and cloud-services technologies. Mr. Werner recently rejoined Microsoft in this roll to accelerate Microsoft’s impact with major enterprise customers, industry partners, and the innovation ecosystem to identify and promote opportunities surrounding the Azure Services Platform. Prior to this role, Mr. Werner spent the previous two years advising and meeting with technology companies, internet elite and enterprise customers as well as traversing the developer and entrepreneur communities across the country. Mike also was an Executive in Residence with Flagship Ventures in Cambridge, Massachusetts working on IT, Cloud and Internet investments. Mike was at Microsoft Corporation from 1990 to 2006 in a variety of strategic roles in Redmond, Silicon Valley and Boston, where he most recently was responsible for Microsoft’s Venture Capital and Emerging Business in New England focused on investment, M&A, IP and product team integration with venture-backed businesses.
Mike spent seven years in the Microsoft field where he built and established the Microsoft Technology Centers in Silicon Valley and Boston. Mike also led high performance marketing and enterprise sales teams which focused on driving Microsoft server and tools revenue and deployment in Fortune 100 accounts. Throughout his tenure in Redmond, he worked on many parts of the business, with an emphasis on platform and developer oriented technologies.
Mike is known as Microsoft’s ‘father of developer community’ where he built some of the industry’s most successful developer programs and brands, including the Microsoft Developer Network, which has supported millions of developers and entrepreneurs worldwide.
Mike is a frequent speaker and panel participant at industry and academic events in the New England area.
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| Thursday, June 17 | |
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Who should lead social business strategy formulation? HR leaders focus on social networking. Marketing leaders focus on social media. IT focuses on the cross-functional flow of information. We argue that CIOs should lead the strategy formulation process to devise the enterprise social business strategy. This session explores the many questions and options around social business strategy leadership. Add to calendar - Add to Google Calendar
Speaker - Keri Pearlson, President, KP Partners Dr. Keri E. Pearlson is an expert in the area of managing and using information. She has worked with CIOs and executives from some of the largest corporations in the world. She has expertise in helping executives create strategies to become Web 2.0-enabled enterprises, designing and delivering executive leadership programs, and managing multi-client programs on issues of interest to senior executives of information systems. She specializes in helping IT executives prepare to participate in the strategy formulation processes with their executive peers, specifically around building social business strategy. She's a skilled relationship manager, an accomplished meeting facilitator, an often-sought-after information resource, and a proven leader. Keri is the Founding Partner and President of KP Partners, a CIO advisory services firm. Speaker - Jim McGee, Managing Director, New Shoreham Consulting For over 30 years, Dr. McGee has helped executives and organizations become more effective by making better use of information and communications technology. Jim attacks these problems as an entrepreneur, senior executive, professor, author, blogger, speaker, systems developer, designer, and consultant. Today, he works with senior executives in organizations to formulate, structure, and solve problems in the effective use of information technology in complex knowledge work settings. His strength is his ability to work with organizations to recognize patterns and make sense of complex situations. His clients and he then collaborate to design and build new business patterns and practices to take advantage of these situations and opportunities. Jim has a Doctorate and an MBA from the Harvard Business School and an undergraduate degree from Princeton. Learn more from his linked in profile at http://www.linkedin.com/in/jimmcgee | |
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Shared, socialized knowledge, in the hands of employees and partners, will forever change the way we do business. But simply buying tools won’t bring the transformation we want. In this final session, the chairs of the Delivery Strategies track come together to discuss where enterprise application integration is going. We’ll look at emerging platforms, changes in mobility, and trends in internal and external connectivity to understand how IT tools are fundamentally changing companies. You’ll leave with a solid understanding of what businesses must do to ensure that technology initiatives deliver on the promises they make. Add to calendar - Add to Google Calendar
Moderator - Dion Hinchcliffe, Senior Vice President, Dachis Group Speaker - Vanessa Alvarez, Industry Analyst, Enterprise Infrastructure, Frost & Sullivan Vanessa Alvarez is an Industry Analyst with the Frost & Sullivan North America Information, Communications, and Technology Practice. She focuses on monitoring and analyzing emerging trends, technologies and market dynamics in the area of unified communications market in North America. Since joining Frost & Sullivan in November 2008, Alvarez is specializing in unified communications, and overall enterprise IP communications and applications. Prior to this, Alvarez was an analyst at Yankee Group, where she focused on the impact of IP communications and examined the market drivers, inhibitors and economic justification for the deployment of IP communications and applications in the enterprise. She brings with her an in-depth understanding of enterprise communications deployments in the enterprise, the organizational and behavioral challenges facing enterprises, vendor go-to-market strategies, competitive intelligence, and project management. Alvarez has received acclaim for her research through articles and quotes published in Network World, IT Week, TechTarget, Processor Magazine, and Reuters. She holds a BA in Political Science from Rhode Island College and is fluent in Spanish. Panelist - Alistair Croll, Founder, Bitcurrent Alistair is the founder of Bitcurrent, a research firm that produces content and events on subjects such as cloud computing, human-computer interaction, and emerging technologies as well as the Bitnorth conference. He is also a principal at startup accelerator Rednod, an advisor to several technology venture firms, and a board member of Visible Government. Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. Prior to Networkshop, Alistair worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is a frequent contributor to a range of technology publications, and has taught at industry conferences such as Web2Expo, Interop, Structure, Enterprise 2.0, Velocity, and eMetrics. He is also the co-author of Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). Panelist - Maribel Lopez, Principal Analyst and Founder, Lopez Research LLC Panelist - Philippe Winthrop, Managing Director, The Enterprise Mobility Foundation: Unbiased Enterprise Mobility Philippe Winthrop is the Founder and Managing Director of The Enterprise Mobility Foundation, the organization behind The Enterprise Mobility Forum, the fastest growing content portal and social network exclusively dedicated to enterprise mobility. Philippe has spent his entire career researching emerging technologies and their impact on the corporate value chain. Philippe started his career at GeoPartners research, a boutique strategy consultancy, where he worked on projects including AT&T Wireless’ adoption and migration path to GSM from TDMA as well as the impact of the 1996 Telecom Deregulation Act on Competitive Local Exchange Carriers (CLECs). After GeoPartners, Philippe joined IDC's European IT Services Research group where he spearheaded a wide variety of research and consulting projects for the Top 50 IT Services companies in Western Europe. After IDC, Philippe created Axle Ventures, a boutique business planning consultancy focused on SMEs. There, Philippe worked with a wide variety of organizations in eCommerce, Healthcare and IT to help them develop winning go to market strategies. Philippe also launched the Wireless and Mobility research practice at market research firm Aberdeen Group. There, he conducted ground-breaking research to quantify the tangible value of key mobile and wireless technologies, including enterprise mobility strategy adoption, Fixed Mobile Convergence, enterprise WiFi adoption, application deployment on WLANs and more. Philippe recently ended his analyst career after a successful tenure at Strategy Analytics where he spearheaded thought leadership on enterprise mobility management and the growing issues around individual and corporate liable devices. He is keenly interested in and focused on: • Wireless Procurement & Provisioning • Mobile Device Management • Mobile Application Management • Mobile Service Management • Security Management • Wireless Expense Management • Help Desk/End User Support for Mobility • Mobile Device Retirement/Replacement Philippe is also a frequent speaker and presenter and currently sits on the advisory boards of: • Mobile Enterprise Magazine; • The Mobile Connect Event; • Cemaphore Systems; and • Celio Corporation, the maker of the REDFLY mobile companion. • MobileBits | |
Workshops
Take a deep dive into related topics in pre-conference workshops.
| Monday, June 14 | |
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Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This half-day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz, Marcia Kaufman, and Fern Halper, all authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company. For detailed information on this workshop, click here. Instructor - Marcia Kaufman, Analyst, Hurwitz & Associates Judith S. Hurwitz is President and CEO of Hurwitz & Associates, Inc., a strategy consulting and research firm focused on distributed computing technologies. A pioneer in anticipating technology innovation and adoption, Judith advocates for a pragmatic adoption of an architectural and business approach to the emerging market for cloud computing, service orientation, and service management. She has served as a trusted advisor to many industry leaders over the years. Judith has helped these companies make the transition to a new business model focused on the business value of emerging platforms. Prior to founding Hurwitz & Associates in 2002, Judith was a co-founder of CycleBridge, a consulting firm focused on life sciences software. In 1992, Judith was the founder of Hurwitz Group. She also served as a senior information technology consultant at John Hancock and Apollo Computer. Instructor - Judith Hurwitz, President, Hurwitz & Associates LLC Judith S. Hurwitz is President and CEO of Hurwitz & Associates, Inc., a strategy consulting and research firm focused on distributed computing technologies. A pioneer in anticipating technology innovation and adoption, Judith advocates for a pragmatic adoption of an architectural and business approach to the emerging market for cloud computing, service orientation, and service management. She has served as a trusted advisor to many industry leaders over the years. Judith has helped these companies make the transition to a new business model focused on the business value of emerging platforms. Prior to founding Hurwitz & Associates in 2002, Judith was a co-founder of CycleBridge, a consulting firm focused on life sciences software. In 1992, Judith was the founder of Hurwitz Group. She also served as a senior information technology consultant at John Hancock and Apollo Computer. | |
Regardless of how useful an application might be, its success is as much a factor of anthropology and sociology as it is of features and cost. To maximize the chances of success within any application initiative, you need an adoption strategy. Should you roll out the tool company-wide, or create false scarcity by limiting deployment? Should you have an extensive testing cycle, or instead plan for frequent upgrades and invest in feedback tools?
Internet giants like Twitter, Facebook, Skype, Basecamp, and Gmail all succeeded where others had failed because of their unique adoption strategies. In this session we’ll examine successful application deployments—including those of some of the largest and most popular sites on the web—and see how to apply the lessons they learned to our own delivery strategy.
Sean Power is a consultant, analyst, author and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products and non-profits as they emerge and mature in their niches. He has built professional services organizations and traveled across North America delivering engagements to Fortune 1000 companies. He has done technical edition for Troubleshooting Linux Firewall for Addison-Wesley and co-authored Complete Web Monitoring for O’Reilly media with Alistair Croll. Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He often speaks on the subject of product acceleration, measurement or social computing in clinics, workshops, presentations and one-on-one training.