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E2.0 Black Belt Practitioner's In-Depth Workshop:

"Social Business: a Work in Progress"

Monday, June 20, 2011, 9:00 am – 4:30 pm

Enterprise 2.0 is maturing. All facets of the large organization now recognize the social phenomenon is reshaping everything we thought we knew about customers, employees, partners, suppliers and the way businesses should conduct their affairs.

Members of The Social Business Council, a peer-led community, have had an early mover advantage in thinking through the difficult transformational issues that are required to create a more connected, participatory, engaging enterprise ready to embrace the future.

In this full-day lecture and interactive workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living through an Enterprise 2.0 transformation.

The workshop will cover the Social Business opportunity from inside out. Chock full of real-life anecdotes and time/money saving advice from Global 2000 companies who’ve been there, done that and are ready to share.

Course Outline:

9:00 AM – 9:15 AM	Social Business Council Workshop Welcome Overview Introduction Lightning Round Lubricant Susan Scrupski
9:15 AM – 9:45 AM	Social Business: What is it? And Why Should I Care? Social business defined and why it matters Making a business case and mapping it to your company's strategic imperatives Getting beyond the business case: criteria for evaluating solutions and quick glimpse at the key solutions Claire Flanagan
9:45 AM – 10:30 AM	Are You Really Ready to Do This? Prepare to Transform Your Enterprise and Its Culture Understanding your culture, easing the transition, preparing the enterprise for a collaborative culture shift Overcoming objections and winning over naysayers and critics Changing organization instincts on how employees work out loud/transparently and how leaders lead Kevin Jones, Simon Scullion
10:30 AM – 10:45 AM	Break
10:45 AM – 11:30 AM	Don't Forget the Technology: Key Considerations for Your Community Making Strategic Technology Choices Challenges and integration considerations Release planning and quality assurance Paul Anderson, Tracy Maurer
11:30 AM – 12:15 PM	Getting Beyond Technology: Driving Adoption That Matters for Business Results, Even in Highly Regulated Industries! Getting to and beyond the tipping point: adoption strategies, tactics and events Considering a service model that will scale Considering use patterns and templates to drive business value Lessons learned from the trenches Bryce Williams, John Stepper
12:15 PM – 1:15 PM	Lunch
1:15 PM – 2:00 PM	Preparing For Realities of Going Mobile with Enterprise 2.0 Key findings from The Social Business Council Mobility SIG Richard Rashty, Eric Ziegler
2:00 PM – 2:15 PM	Social Business Council Workshop Culture Survey Results Liz Sumner
2:15 PM – 2:45 PM	Digital Literacy Skills in the Workplace: Why They Matter More Than Ever As technology permeates every part of our work life now, and redefines how even collaboration gets done, a new set of skills and etiquette must be developed to learn how to work and lead out loud to be effective. This session will address findings from a research project and share some key lessons learned. Bryce Williams
2:45 PM – 3:00 PM	Break
3:00 PM – 3:45 PM	Lowe's Home Improvement Andrew Carusome
3:45 PM – 4:30 PM	Merck & Co. Inc. Jim Worth, Renee Creciun, Christine Skoroda

Who Should Attend

• Individuals whose job responsibility involves collaboration and social sharing with other individuals, teams, and organizations
• Executives and managers in business and IT with responsibility for designing, implementing, or operating Enterprise 2.0 systems within their organization
• IT staffers and general line of business workers that are seeking to apply the latest social computing best practices directly to their daily work
• CIOs and CTOs that are seeking to be more effective in applying IT to business solutions
• Enterprise architects that wish to leverage their IT resources and support their internal customers more effectively
• Knowledge Management, Innovation, R&D, Marketing, Legal, and HR professionals who are part of a company-wide effort to introduce 2.0 technology and principles to your organization.

You Will Learn

This workshop is unique in that you will walk away with nuggets from legitimate practitioners, individuals who were once or still are in your shoes, dealing with all aspects of making the case for and planning for a successful program. Learn from your peers:

• How to build an E2.0 strategy that works for your organization
• How to mitigate risk or deal with the naysayers and critics
• How the commerce landscape is shape-shifting to embrace social engagement
• What you need to survive in this fast-changing new era
• And much, much more!

About The Social Business Council
The Social Business Council is a member-driven peer forum of business and IT leaders from large organizations intent on sharing social business experiences, examining business implications, learning from peers as well as capturing value from the emergent, unstructured data associated with Enterprise 2.0. The objective is to gain practical insights on innovative business practices using 2.0 tools, processes and strategies for cost efficiencies during challenging economic times, as well as leveraging agility for competitive advantage.

Host: Susan Scrupski, Executive Director of The Social Business Council, a Dachis Group company

Susan Scrupski is Founder and Executive Director of The Social Business Council, a Dachis Group company. The Social Business Council is a peer-based, information-sharing private community interested in the latest concepts, best practices, case studies, and helpful tips associated with executing socio-collaborative strategies and projects in the large enterprise. Ms. Scrupski has been conducting research and chronicling trends on Enterprise 2.0 since 2006 on her ITSinsider blog. Prior to discovering web 2.0, Susan was a leading industry observer, researcher, consultant, and writer on the IT Services and Outsourcing market. You can find Susan on LinkedIn, Facebook or follow her on Twitter @ ITSinsider

The Social Business Council is a peer-based, information-sharing private community interested in the latest concepts, best practices, case studies, and helpful tips associated with executing social business strategies and projects in the large enterprise.

The workshop will be led and run by 13 members of The Social Business Council representing 10 large organizations currently managing large-scale Enterprise 2.0 initiatives.

For detailed speaker information, please visit the Speaker List.

Speaker: Liz Sumner, Change Management Expert, E2 Culture and Facilitated Change

The Social Business Council Speakers:

Claire Flanagan, Director, KM and Enterprise Social Collaboration Strategy, CSC
Kevin Jones, Social Media & Network Strategist/Manager, Engaged Learning/NASA
Simon Scullion, C3 Business Analyst, Collaboration Lifeguard, CSC
Paul Andersen, Director, Social Business Technology, The Walt Disney Company
Tracy Maurer, UBM Community Manager, UBM/TechWeb
Bryce Williams, Social Media Consultant – IT, Eli Lilly
John Stepper, Managing Director Deutsche Bank
Richard Rashty, Global Collaboration Architect, Schneider Electric
Eric Ziegler, Program Manager, Vanguard
Andrew Carusome, Director of Integrated Workforce Experience (IWE) and Community Governance, Lowe’s Home Improvement
Jim Worth, Solution Partner, Merck
Renee Creciun, Realization Manager, Enterprise Portal, Merck & Co., Inc.
Christine Skoroda, Community Manager, Merck
Vinicus Da Costa, Associate Director, Collaboration and Social Networking Solutions, Kraft Foods