Enterprise Communilytics
Monday, June 14, 1:00 pm – 4:15 pm
Last year, at Enterprise 2.0, we took a look at the tools used to monitor social media platforms. The market has matured greatly since – and many new tools and techniques exist to help you understand more about your brand presence online.
This year, we're going to cover how measurement practices and tools are applied to every day social media campaigns. You will leave with a practical understanding of measurement concepts as they’re applied to digital strategies.
We'll spend time looking at real campaigns that we’ve launched, and how we measured them to determine their successes and failures. We will cover some material from our book, Complete Web Monitoring, but most of the content in this session comes from recent campaigns that we've launched and new concepts that we didn’t have a chance to write in the first edition.
Who Should Attend:
- Individuals whose job responsibility involves social media measurement or traditional web analytics
- Executives responsible for the strategy and consumption of analytics
- Marketers seeking deeper understanding of their digital campaigns
- PR / Agency members interested in understanding how to deeply imbed measurement strategies for their clients
You will learn:
- The relationship between social media and measurement strategies
- What “enterprise social media measurement” means
- How and when to implement tools
- based on real case studies
- Tricks that we've found makes companies more effective at applying communilytics concepts on a day-to-day basis.
Instructor – Sean Power, Consultant and Analyst, Co-Founder, Watching Websites
Sean Power is a consultant, analyst, author and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products and non-profits as they emerge and mature in their niches. He has built professional services organizations and traveled across North America delivering engagements to Fortune 1000 companies. He has done technical edition for Troubleshooting Linux Firewall for Addison-Wesley and co-authored Complete Web Monitoring for O’Reilly media with Alistair Croll.
Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He often speaks on the subject of product acceleration, measurement or social computing in clinics, workshops, presentations and one-on-one training.
Instructor – Alistair Croll, Founder, Bitcurrent
Alistair is the Founder of Bitcurrent, a research firm that produces content and events on subjects such as cloud computing, human-computer interaction, and emerging technologies as well as the Bitnorth conference. He is also a principal at startup accelerator Rednod, an advisor to several technology venture firms, and a board member of Visible Government. Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. Prior to Networkshop, Alistair worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology.
Alistair is a frequent contributor to a range of technology publications, and has taught at industry conferences such as Web2Expo, Interop, Structure, Enterprise 2.0, Velocity, and eMetrics. He is also the co-author of Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).
