Free Programs
All Enterprise 2.0 Boston attendees can access free programs and special events throughout the week. Meet peers, connect with experts and have fun while exploring the latest social business technology innovations.
| Monday, June 20 | |
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Join your friends and peers at the Enterprise 2.0 BarCamp. This informal BarCamp will be hosted by Ross Mayfield and Susan Scrupski and will provide an opportunity to share your ideas and get your specific questions answered. | |
| Tuesday, June 21 | |
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Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - John Hagel III, Co-author, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche  John Hagel III has nearly 30 years’ experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. Keynote Speaker - Mike Rhodin, Senior Vice President, IBM Software Solutions Group, IBM  Mike Rhodin is Senior Vice President, IBM Software Solutions Group. This group focuses on integrated offerings that target high-growth opportunities such as business analytics, collaboration and industry solutions. Keynote Speaker - John Stepper, Managing Director, Deutsche Bank  At Deutsche Bank, John is a technologist responsible for driving adoption of our collaboration platforms. Prior to this, he worked on trading and risk technology at Deutsche, Morgan Stanley and NatWest Markets. He started his career at AT&T Bell Labs where he reengineered network control centers and co-authored “Successful Reengineering”. John graduated from Columbia University with a BA and MS in Computer Science. Keynote Speaker - Brett Shockley, enior Vice President, Corporate Development & Strategy, Avaya  Brett Shockley is Senior Vice President, Corporate Development & Strategy of Avaya Inc., a leading global provider of business communications applications, systems and services. He is responsible for Avaya's mergers, acquisitions, major partnerships, Corporate Strategy, and Emerging Products and Technology which includes Avaya’s Research Labs. | |
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Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org  Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Keynote Speaker - Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management  Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT. Keynote Speaker - Jim Grubb, VP, Corporate Communications, Cisco  Jim Grubb is Vice President of Corporate Communications Architecture and Chief Demonstration Officer at Cisco Systems, Inc. He has responsibility for supporting Cisco’s internal and external message and brand over a multitude of mediums, including video, telepresence, social media platforms, live demonstrations, and more. He has responsibility for driving aspects of Cisco’s next generation collaboration and communication solutions by partnering with the business units and IT on critical business requirements and more unified user experiences across Cisco’s portfolio. Keynote Speaker - Bryce Williams, Social Media Consultant - IT, Eli Lilly  Bryce is an IT Social Collaboration Consultant with Eli Lilly and Company, responsible for implementation, adoption and business consulting of social collaboration capabilities within the enterprise. Bryce has accelerated Lilly's journey toward a more transparent information culture via demonstration, an early adopter pilot, the introduction of new enterprise-wide capabilities and the integration of key business activities into open collaboration environments. Bryce has over 12 years of IT Business Consultant / Project Management experience at Lilly. He is also is a member of The 2.0 Adoption Council and The Community Backchannel. Bryce has a B.S. in Systems Analysis from Miami University and an MBA (Leadership special focus) from Butler University. Keynote Speaker - Christian Finn, Director, SharePoint Product Management, Microsoft  Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption. He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 12 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. | |
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Meet more than 35 top vendors of collaboration technologies. | |
 As Social Business becomes a strategic priority for more businesses, regardless of size, they are looking for the best approach to reap the business benefits. While workforce optimization, process innovation and deeper customer engagements are widely touted as popular entry points, the value lies in the quantitative outcomes. Collaboration, analytics and insight create the perfect combination to unleash the greater value and harness the energy generated by the multitude of social interactions and scores of structured and unstructured data generated daily. While the paradigm evolves from business to business down to peer to peer, simply connecting people isn't enough. True social businesses generate insights from their social data. Alistair Rennie will discuss the means to achieve better business insight with improved social listening tools, social integration with business process management, and new social business consulting services. Speaker - Alistair Rennie, General Manager, Lotus Software and Collaboration Solutions, IBM Software Group  Alistair Rennie is General Manager, Lotus Software and Collaboration Solutions, IBM Software Group. Mr. Rennie was appointed to this position in January, 2010. As general manager, Mr. Rennie has oversight for an extensive portfolio of collaboration tools designed to empower people to be more effective, responsive and innovative within the context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide. | |
Converting Customers into Loyal Brand Advocates - Sponsored by Adobe (Location: Market Leaders Theater - Hall D) Customers are demanding that their interactions and experiences with your company are useful. If not, they will go elsewhere – and may tell the world about it. Learn how to address this challenge with solutions that deliver highly differentiated digital experiences across channels and devices, backed by enterprise-class content and application services. Adobe’s Loni Kao will highlight key success factors for creating loyal brand advocates including where to prioritize your customer experience management efforts to result in faster time-to-value. Speaker - Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe 
As group manager of solution marketing, Loni Kao Stark oversees all solution marketing efforts for Adobe’s customer experience management (CEM) solutions. She and her team are responsible for defining Adobe’s go-to-market strategy, product launch process, organizational readiness, messaging, positioning, packaging, pricing, and competitive analysis. Previously, Stark was responsible for Adobe’s industry solution strategies across financial services, government and healthcare. She has 12 years experience in software strategy and technology across product management, business development and product marketing. Prior to joining Adobe in 2000, she held positions at Siemens and Scotia McLeod Investments. | |
The Keys to Effective Employee and Customer Engagement - Sponsored by Infosys (Location: Market Leaders Theater - Hall D)
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Collaboration in the Era of Crowdsourcing - Sponsored by Spigit (Location: Market Leaders Theater - Hall D) Collaboration can kill innovation. Why? People naturally gravitate toward those like them. These become strong ties, our go-to resources for information and discussions. Great for executing on projects. Terrible for fostering the cognitive diversity needed to spark innovation. This session focuses on the cultural rise of crowdsourcing, and its value in bringing together strong, weak, and non-existent ties. Presentation will discuss the studies that illuminate the value of diverse networks and the mechanics of working with those outside one’s usual social circle. Speaker - Hutch Carpenter, Vice President of Products, Spigit  Hutch Carpenter is the Vice President of Products, responsible for establishing Spigit's brand as the leader in the innovation management market. With several thousand subscribers to his blog and Twitter account, he is a well-established voice on issues related to innovation, social software and social media. Having worked for both large corporations and Silicon Valley startups, Hutch is well aware of the opportunities for improvement in innovation. Previous to Spigit, Hutch worked as Senior Product Marketing Manager for BEA Systems. Hutch graduated in the top 10% of his M.B.A. class at the University of Virginia, Darden School of Business. | |
Integrating The Workforce Experience: Six Steps To Sustainable Business Value - Sponsored by Cisco (Location: Room 310) Much of the end-user value proposition behind “Enterprise 2.0” is an integrated, contextually-aware experience that enables people to spend less time shifting between technology silos, and more time collaborating and getting work done. While it’s certainly not easy, the technology part of the equation is pretty straightforward and well understood. What comes before and after the technology deployment, however, poses unprecedented challenges that business leaders are turning to IT and Corporate Communications departments to manage. How do organizations effectively build a vision and roadmap for their journeys to Enterprise 2.0? What success factors and metrics should they use to steer their efforts in the right direction? How do they drive adoption, change management, and effective governance throughout the experience? And, most of all, how do they ensure these initiatives translate to sustainable and measurable business value? Join Sheila Jordan, VP of IT, who is responsible for driving the technology, process, and cultural transformations behind Cisco’s Integrated Workforce Experience. She will share best practices and lessons learned in the context of six critical steps that can help organizations on their own journeys to Enterprise 2.0. Speaker - Sheila Jordan, Vice President, Communication and Collaboration IT, Cisco 
She holds a Bachelor of Arts degree in accounting from Central Florida State University and an MBA from Florida Institute of Technology. | |
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Get Bold! Moving Your Company Beyond Social Media to Become a Social Business - First Step is to Build a Great Community Through Bold Community Managers! - Sponsored by IBM (Location: Market Leaders Theater - Hall D) Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, Vice President, IBM Social Business Evangelism, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2011. Speaker - Sandy Carter, Vice President, Social Business and Collaboration Solutions Sales and Evangelism, IBM  Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Solutions Sales, she is responsible for setting the direction for IBM’s Social Business initiative, a $100B market opportunity. Her numerous industry awards include: "Brand Leader of the Year" from the World Brand Congress, "Top 10 Women in Social Media" from Altimeter Group and Fast Company's "Most Influential Women in Technology." She is an avid social business evangelist, blogger, and twitterer. She holds an MBA from Harvard and a Bachelor of Science degree in math and computer science from Duke University. | |
 Technology is no longer a barrier in our personal lives. So why is it at work? This presentation will explore how enterprise collaboration unleashes creativity and innovation to impact real business objectives. Speaker - Deirdre Walsh, Sr. Social Media Manager, Jive  Deidre is an award-winning program manager with nine years of digital media, integrated marketing, online community, and corporate communications experience. Currently, she is the Sr. Social Media Manager for Jive Software, which brings the innovation of the consumer web to the enterprise. She has been published in several outlets, including The Wall Street Journal, and has been a featured speaker at events like SXSW. In 2006, Deirdre launched the National Instruments social business program, which measurably impacted major business objectives, including customer loyalty, marketing, sales and product development. Specifically, she developed the strategy and marketing plans for a global community of 150,000 engineers; led customer evangelists programs; and managed all mobile and social strategy. Prior to NI, Deirdre specialized in public relations for Hewlett-Packard, Allstate and the Texas Senate. She graduated with a bachelor of science in public relations and minors in business and English from The University of Texas. | |
Organizations want to innovate better, faster, and more often than in the past. How does the introduction of Enterprise 2.0 tools change the way companies think about and practice innovation? Hear from experienced practitioners, from companies such as Electronic Arts and Kraft, on what really works in an ever changing world. Speaker - Simon Floyd, Microsoft | |
The Social Content Problem: When People Collaborate, Content Happens. Now What? - Sponsored by Alfresco (Location: Market Leaders Theater - Hall D) Did you know that over 30 billion pieces of content per month are shared on Facebook? Now, think about what happens when your company adopts a social business system. If everything works correctly, collaboration gets kick-started and lots of new content (documents, presentations, videos, etc.) get created. The problem is: social business systems didn't necessarily think about this in advance. How do you manage this new mass of corporate content? How do you make sure it is captured, able to be audited, searched, discovered, retained or appropriately destroyed? Come hear Alfresco CMO Todd Barr explain how Alfresco is enabling the next wave of social business system adoption by integrating it's powerful content management platform with social business systems - and, by making content collaboration itself more social. | |
Implementing Collaboration: An Iterative Approach - Why You’re Never Done…And Why That’s a Good Thing! - Sponsored by Persistent Systems (Location: Market Leaders Theater - Hall D) Deploying a collaboration platform simply provides latent abilities to your organization. Actually utilizing the platform to improve business processes is how it delivers value. Your business is in a constant state of growth, flux and evolution. If done right –your collaboration capabilities will be as well. In this talk we’ll share our views on this ever evolving, lifecycle approach to the collaboration capabilities of your organization – and the benefits it delivers in terms of strategy and adoption. Speaker - Sanjeev Sisodiya, VP Enterprise Collaboration, Persistent Systems  Sanjeev Sisodiya has been deeply involved in the enterprise collaboration space for the last 5 years. First as CTO of early enterprise social networking startup, Connectbeam, and more recently as the head of Persistent Systems enterprise collaboration practice. In this role Sanjeev and the team at Persistent provide product development and strategy consulting services to both leading edge collaboration platform vendors and many enterprises – ranging from SMBs to several of the Fortune 50. | |
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If you are an innovator or a change agent in your organization, this practical discussion is for you. The session starts with a case study and moves to an in-depth discussion on making innovation succeed and building tomorrow’s enterprise. In this session you will gain hands-on, practical tips from our hugely experienced panel on how to boldly lead change and make results happen. Speaker - Bryce Williams, Social Media Consultant - IT, Eli Lilly Bryce is an IT Social Collaboration Consultant with Eli Lilly and Company, responsible for implementation, adoption and business consulting of social collaboration capabilities within the enterprise. Bryce has accelerated Lilly's journey toward a more transparent information culture via demonstration, an early adopter pilot, the introduction of new enterprise-wide capabilities and the integration of key business activities into open collaboration environments. Bryce has over 12 years of IT Business Consultant / Project Management experience at Lilly. He is also is a member of The 2.0 Adoption Council and The Community Backchannel. Bryce has a B.S. in Systems Analysis from Miami University and an MBA (Leadership special focus) from Butler University. Panelist - Dhiraj Mukherjee, Industry Principal, Digital Engagement Strategy, Infosys Dhiraj Mukherjee leads the Strategy and Adoption practice for iEngage Digital Consumer Platform team, based in London. At Infosys, he has advised major iEngage clients on social media marketing, employee engagement and iEngage platform adoption. Dhiraj has worked with clients in a number of industries including financial services, pharmaceuticals, consumer goods, and manufacturing. Prior to Infosys, he was Digital Director at Bauer Media where he led the Innovation team in building and launching social media products. He was previously co-founder and Director of Shazam Entertainment, a mobile music identification service which has over 75 million users worldwide. Dhiraj has 12 years of experience in the digital space, and has a BA in Mathematical Economics from Dartmouth College and an MBA from Stanford Business School. Panelist - Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC  Kevin D. Jones came to the Enterprise 2.0 from the Performance Improvement and Learning professions. Understanding the potential of E2.0 in these fields, his focus over the last few years has been to use social and collaborative technology to increase employee performance. Panelist - Michelle Lavoie, Enterprise Social Media Manager, EMC  Michelle is a ten-year employee of EMC Corporation, with many years spent in Education Services. Her most recent role as Enterprise Community Manager affords her the opportunity to serve more than 29,000 registered users of EMC’s internal social networking space, EMC|ONE. Her support ranges from education, engagement, functionality, and ongoing strategy development and implementation. Michelle has a Master’s Degree from the State University of New York, and is an artist as well as a Mom and a grandmother. | |
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Speaker - Matt Tucker, Co-Founder & CTO, Jive Software  Matt Tucker, co-founder and CTO, is responsible for the long-term technical and strategic direction of Jive's products. Along with Bill Lynch, Matt founded Jive Software in 2001 and has helped build the company from just two people to where it is today. Matt is an active member in open standards communities including having served on the board of the XMPP Standards Foundation. Prior to Jive, Matt worked as a software engineer at an internet startup in San Francisco called 4charity. Matt holds a BS in Computer Science from the University of Iowa. | |
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Eat, drink and chat with representatives from companies developing the next wave of 2.0 tools and technologies for your business. | |
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App Sandbox & Embedded Experience - Sponsored by OpenSocial (Location: Market Leaders Theater - Hall D)
Speaker - Andrew Davis, Senior Software Engineer, IBM, OpenSocial Foundation | |
 Relax and network with peers at a special reception for all attendees. | |
| Wednesday, June 22 | |
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Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - Lee Bryant, Co-Founder and Director, Headshift  Lee Bryant is an on-line social communication specialist with a focus on knowledge development, and has a strong belief in the empowering potential of the Internet. In 1996, he co-founded one of the first successful online agencies to focus on building online knowledge communities, and In 2002, Lee and his team founded a new company, Headshift, to focus on the emerging area of social software. Since then, he has become a leading writer and practitioner in the field of augmented online social interaction, and Headshift is now at the forefront of the social business movement as part of the global Dachis Group. Keynote Speaker - Chris Morace, Senior Vice President of Business Development, Jive Software  Chris Morace joined Jive Software in October 2007 to lead its Social Business Software product strategy, and oversees product management and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard); and Kintana, an IT governance software company (acquired by Mercury Interactive). He began his career architecting supply chain solutions and facilitating enterprise change management with Price Waterhouse for companies such as Cisco, Western Digital, and Xerox. Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives the Bay Area with his wife and children. Keynote Speaker - Ming Kwan, Global Digital Marketing Manager, Nokia  Ming Kwan is a Global Digital Marketing Manager at Nokia and holds an Honours Business Administration degree from the Richard Ivey School of Business. Ming currently works in a diverse team of experts driving Nokia's social media strategy. Prior to joining Nokia, Ming worked at nGenera Insight, a technology strategy think tank specializing in Enterprise 2.0 and Social Marketing. Her article on Law 2.0 is published in The Lawyers weekly and her research on online trust and reputation is published as a chapter in the book Computing with Social Trust. Keynote Speaker - Tony Martins, VP – Supply Chain, TEVA Pharmaceutical  Tony Martins is the Vice President, Supply Chain at Teva Canada, a subsidiary of Teva Pharmaceuticals. Tony is a Civil Engineer by the Technical University of Lisbon. His career spans 33 years working as a Consultant in Enterprise Systems in 12 industries and as an Executive in Supply Chain Management in the Generic Pharmaceutical industry where he has been a pioneer in the application of virtual collaboration in the workplace and in relationships with external partners of the Supply Chain. Keynote Speaker - Tom Kelly, CEO, Moxie Software  Tom is a veteran of the technology industry and a leading authority on achieving business results through collaborative innovation. Tom has established a leadership reputation in a wide range of executive management roles, including strategic business development, sales, finance and operations. Tom’s experience includes a special emphasis on high-growth organizations. Keynote Speaker - Ben Watson, Principal Customer Experience Strategist, Adobe  Ben Watson is a principal in the newly formed customer marketing team for the Digital Enterprise Solutions Business Unit at Adobe. Ben’s responsible for working across the Adobe organization to optimize the enterprise customer journey and provide customer input to help define Adobe’s industry leading customer experience solutions and CEM platform. Ben is a recognized thought leader and is directly engaged in many customer experience initiatives with Adobe’s leading customers. Previously Ben held roles as Principal, Enterprise User Experience and was responsible for both increasing awareness of the role of UX in enterprise and marketing as well as the LiveCycle Enterprise RIA product suite. While at Adobe he has been a energetic advocate within community and social media circles and was one of the first external Adobe bloggers. He has worked in both platform and enterprise marketing and lead the creation of the role of technical evangelism at Adobe while he lead that team in its formation several years ago. Prior to joining Adobe, Watson served as director of user experience and BPM strategy at IMP Solutions, director of product strategy for Yahoo! and the senior manager for developer and platform evangelism at Microsoft. Before joining Microsoft, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO and has worked on campaigns and internet strategy for many of the world's top brands. In 2008, he was honored as one of Canada’s Top 10 Men in Social Media. | |
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Hear industry visionaries discuss the growth and future of Enterprise 2.0. For detailed information click here. Keynote Speaker - Sara Roberts, President/CEO, Roberts Golden Consulting, Inc.  Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum. Keynote Speaker - Ross Mayfield, President Chairman and Co-founder; VP of Business Development, Socialtext, SlideShare  Ross Mayfield is the Chairman, President and co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 4,000 customers and served as CEO from 2002-2007. Socialtext is backed by Draper Fisher Jurvetson, SAP Ventures, Intel Capital and Omidyar Network and prominent Silicon Valley angels. Previously, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. He resides in his hometown of Palo Alto with his wife and two children. Keynote Speaker - Bert Sandie, Director - Technical Excellence, Electronic Arts Inc.  Bert Sandie is a key contributor to Electronic Art’s (EA) dynamic culture. His technical knowledge and leadership background in the high-tech industry has helped him drive sharing, social connections, collaboration, and innovation at EA. His current projects include knowledge management, social networking, and learning and development solutions at EA. Bert has presented at recent conferences including Enterprise 2.0 Boston and San Francisco; Gartner Portal, Content and Collaboration; and Microsoft SharePoint 2010. Keynote Speaker - Tyler Knowlton, Chief Strategist on Digital Innovation for the Chief Trade Commissioner, Department of Foreign Affairs and International Trade Canada (DFAIT)  With a multidisciplinary background of Digital Communications, Fine Art and a healthy technological obsession, Tyler lead the development and implementation of the Virtual G-20 Secretariat in 2010 and continues to be at the forefront of digital multilateral collaboration and negotiation. His team of strategists at DFAIT have worked with international organizations and projects like the Commonwealth Secretariat and the Canada-Mexico Partnership as well as other Canadian Federal Government Departments to help further their online collaboration efforts. Keynote Speaker - Deb Lavoy, Director, Product Marketing, Social Workplace, OpenText | |
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Meet more than 35 top vendors of collaboration technologies. | |
 The 2020 Workplace interactive speaking event will include a presentation of findings from three years of research into the significant market, demographic, and technology shifts that will affect the workplace over the coming years. Based on surveys of 2200 working professionals and 300 heads of human resources, the presentation will focus on practical ways that organizations can prepare now to get ready for changes such as: * By 2014, 47% of the workplace will be Millennials, those people born after 1977 * Over 1 billion people are estimated to be active on social networks * Emerging economic powerhouse countries are attracting talent from anywhere in the world, making local talent more and more scarce * There are more grandparents in the workplace today than grandchildren, for the first time in history, leading to an increasingly age-diverse workplace Based on the bestselling book The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today, the presentation will cover practical examples of practices and systems companies have used to prepare for the coming changes. Speaker - Dr. Karie Willyerd, VP of Learning and Social Adoption, SuccessFactors Dr. Karie Willyerd, VP of Learning and Social Adoption at SuccessFactors, founder and CEO of Jambok, and former CLO of Sun Microsystems. She is the co-author The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (HarperCollins, May, 2010). Karie has won over 30 awards in the past three years for implementing innovations in corporate learning, includingthree for New Hire programs. While CLO of Sun Microsystems, her learning department was ranked Number 1 by ASTD. Along with Meister, she wrote a May 2010 Harvard Business Review article on Mentoring Millennials and is a regular blogger for Harvard Business Willyerd holds a bachelor’s from Texas Christian University, master’s degree in instructional and performance technology from Boise State University and a doctorate in management from Case Western Reserve University. | |
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Speaker - David Robinson, IBM | |
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5 Reasons Why Companies Need Their Own Social CRM Platform - Sponsored by BroadVision (Location: Market Leaders Theater - Hall D) Much of the talk in Social CRM concerns either engaging with customers on social media sites like Facebook and Twitter, or how a company's customer service staff can benefit from the use internal social networks. But too often the piece in the middle – a company-managed customer-facing social network – is neglected. In this presentation Richard Hughes, Director of Product Strategy at BroadVision, will discuss why companies need their own Social CRM platform to supplement their efforts on internal and public networks. Speaker - Richard Hughes, Director of Product Strategy, Clearvale by Broadvision Richard Hughes is Technical Director at BroadVision, a global provider of personalized self-service web applications. As one of BroadVision’s most senior technical staff, Mr. Hughes is integral to guiding product development as well as the strategic success of BroadVision’s customers. During his 11 | |
Today’s Successful Enterprises are Social Enterprises - Sponsored by Oracle (Location: Market Leaders Theater - Hall D) Industry leading organizations are already successfully utilizing social business capabilities to differentiate from competitors. These organizations have implemented social technologies to cultivate innovation and to attract an innovative workforce. Hear how companies such as Balfour Beatty, Alcatel Lucent, Land O’ Lakes, and Canadian Partnership Against C! ancer have implemented systems that are driving collaboration with customers, partners and employees, making them more responsive, more productive, and more innovative. Speaker - Howard Beader, Senior Director of Product Marketing for Enterprise 2.0, Oracle  Howard Beader is the Senior Director of Product Marketing for Enterprise 2.0, a component of Oracle Fusion Middleware. Howard’s primary area of focus is Enterprise 2.0, which includes the market leading products Oracle WebCenter, Content Management and Collaboration. In his role, Howard is responsible for position! ing, messaging, field enablement, global marketing strategy, global marketing execution and business development. | |
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Power Teams Need Power Tools: Mobile, Flexible & Powerful Content Collaboration - Sponsored by Alfresco (Location: Room 310)
Speaker - Todd Barr, CMO, Alfresco  Todd Barr, Chief Marketing Officer, brings 15 years of experience working in the enterprise software and commercial open source technology industries to Alfresco. Most recently, Todd served as VP of marketing at Bandwidth.com, where he led the launch of Phonebooth Free – the first totally free hosted phone system for small businesses. Previously, Todd served as VP of Business Development at Five Runs, an Austin, TX based startup in the Ruby-on-Rails space. Todd also spent six years at Red Hat, where he built the software vendor certification program for Red Hat Enterprise Linux and oversaw global go-to-market campaigns. Todd holds a Bachelor’s degree in Radio, TV & Film and a Master’s degree in Business Administration from UNC Chapel Hill. | |
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Social Learning and Social Performance – The Next Frontier - Sponsored by Saba (Location: Market Leaders Theater - Hall D) | |
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The Realities and Intersection Enterprise 2.0 and Unified Communications - Sponsored by Cisco (Location: Market Leaders Theater - Hall D) In this session Jeremy Laurenson will discuss how these two hot technology areas are converging and what this means from a very practical perspective. He was responsible for delivering one of the core tools used in Cisco's S.O.A.R. initiative, which produced: Speaker - Jeremy Laurenson, Technology Solutions Architect, Cisco Systems | |
Are You Building a Technology Platform or Are You Building an Online Community? - Sponsored by Booz Allen Hamilton (Location: Market Leaders Theater - Hall D)
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Enterprise Co-Created Value: The Next Disruptive Differentiator - Sponsored by Avaya (Location: Room 310) This session will explore how user demands are changing within the typical enterprise and how organizations must now adapt to harness global and customer resources to manage complexity. Through factors such as social media, device proliferation, and changing demographics, organizations today are contending with accelerating change and market disruptors that inhibit innovation and process transformation.
Speaker - Laura Bassett, Director of Marketing, Emerging Products and Technology, Avaya  Laura Bassett is the Director of Marketing for Avaya’s Emerging Products and Technology group. The group delivers innovative business solutions from Avaya Research Labs and Advanced Software Development. In this role Laura oversees the groups go-to-market including business planning and strategy, market awareness, marketing, and sales enablement and engagement for next generation solutions. She has established Avaya’s Market Driven Innovation Model and Early Adopter Program to support the efforts of Avaya to accelerate the commercialization of innovation. Additionally, Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies. Laura has over 18 years experience in applications consulting, development and delivery. Prior to her current role, Laura led the Contact Center Solutions team responsible for delivering end to end customer service solutions. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. | |
The “How To” Playbook of Enterprise Social Software - Sponsored by Moxie Software (Location: Market Leaders Theater - Hall D)
There are many reasons companies desire a collaborative workplace - from accelerating product innovation to gaining operational efficiencies. Although the business scenarios are unique to each organization, what is common among them is the process required to build a successful collaboration community within the enterprise. During this session, Megan Murray will discuss common business scenarios for enterprise social software and specific customer examples, sharing strategies that will have a long lasting impact on your organization. Speaker - Megan Murray, Director of Collaboration Strategy, Moxie Software  Megan Murray is a pioneering Enterprise 2.0 practitioner. She joined Moxie Software as Director of Collaboration Strategy after more than a decade with Booz Allen Hamilton where she focused on emerging technologies, collaborative strategies and Enterprise 2.0. Megan served as Community Manager and Project Coordinator for Booz Allen’s award winning Hello.bah.com. She brings extensive experience in collaboration strategy, community management, and enterprise social governance. She sits on the Advisory Board of the Community BackChannel, is a member of The Community Roundtable, was a charter member of the 2.0 Adoption Council (now the Social Business Council), and speaks frequently on Enterprise Adoption, Community Management, Governance and Education. | |
Getting Back to Business - Social Media Applied to Core Business Objectives: Marketing and Organizational Effectiveness - Sponsored by OpenText (Location: Market Leaders Theater - Hall D)
Social media should support your key business objectives and goals, as opposed to being the strategy or goal. Join us as we discuss how applying social media can better equip you to hear and react to what your market and customers are saying; engage your customers more deeply to improve the sales process; and raise customer satisfaction, retention, and referrals. This breakout session will demonstrate how social features can make your business more effective by creating stronger relationships – with your markets, your customers, your partners, and your co-workers. We will talk about using social media with the supporting policies and proper governance to help turn you social content into social capital as opposed to a social liability. We will discuss the importance of providing a solution that “socially enables” existing business processes in a way that supports social compliance and industry standards and frameworks. Speaker - Kim Edwards, Product Marketing Manager, Open Text  Kimberly Edwards has been with Open Text since 2000. She has spent the last 9 years specializing in GRC areas such as Records Management, Search, Internal Controls and collaboration. Her past roles have included CDN Government sales for Records Management Solutions, Product Specialist for Records Management, Program Manager for Collaboration and most recently Product Marketing Manager for our Collaboration, Social Media and Portal technologies. | |
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Eat, drink and chat with representatives from companies developing the next wave of 2.0 tools and technologies for your business. | |
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Speaker - David Robinson, IBM | |
| Thursday, June 23 | |
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Share your experiencies, questions and feedback about Enterprise 2.0 Boston 2011 with fellow attendees at Town Hall. | |
It seems every major vendor has a social story these days. While general purpose social collaboration products are a dime a dozen, the question is, are these solutions using social to solve specific problems, integrated into business workflows. In this session, Milind Pansare, Senior Director of Social Cloud Applications at Saba, will discuss how social technologies infused into the training and performance management processes can deliver hard ROI in the form of dramatically increased sales productivity, more efficient retail operations, and greatly increased field services productivity.
Milind Pansare is Senior Director of Social Cloud Applications at Saba, (www.saba.com), where he is responsible for driving product marketing for Saba's Social portfolio, which includes Saba's Social enterprise collaboration platform, and Saba's solutions for social learning, social performance/talent management, and social web conferencing. Milind has over twenty years of experience in the industry, spanning large companies like HP and Sun (where he led the worldwide partner program) and startups like Twiki. Milind has led Product Marketing, Product Management and Engineering teams and holds a B.S. degree in Computer Science.