Home Conference > How Do You Measure That? Social Analytics Explained
Conference
Michael Wu
Instructors:
Michael Wu
Principal Scientist,
Analytics Lithium Technologies

How Do You Measure That? Social Analytics Explained

Monday, June 18, 2012 9:00 AM - 4:00 PM

Social analytics enables you to describe how your organization is gaining value from social business. Since there are many kinds of metrics (e.g., activity, relationships, influence, attitudes, etc.) and as many ways to apply them, it raises numerous questions: What is behind each of these? When should you apply them and why? How do you use them to describe business value?

In this workshop:

  • Learn a framework to help you decide what types of metrics you need, and how to gather them
  • Understand how Social Network Analysis can help you build and utilize a social graph
  • Understand how Gamification applies in the business context and create goa ls and missions, and the mechanics behind them
  • Learn how to measure the vitality and health of your Community.
  • Learn how each of these elements contribute alignment to business value.