Attend Enterprise 2.0 Santa Clara, November 8-11, 2010. Register by October 8, to save up to $500.

Integrate Social Media and Community Approaches

Mike Gotta Track Chair:
Mike Gotta

Principal Analyst
Gartner
Rachel Happe Track Chair:
Rachel Happe

Principal & Co-Founder
The Community Roundtable

Social tools are being used to create community structures that form powerful, highly networked constituent groups that, managed effectively, can drive business results across a number of functional disciplines. Whether driven by management desires to improve customer service and brand reputation or by the need to augment innovation efforts, social media is becoming part of the Enterprise 2.0 discussion as organizations look to more effectively integrate external and internal conversations and workflows. However, social media also presents identity, security, and privacy concerns that require effective policies, training, and governance practices to mitigate risks. Join us to learn from practitioners and leading industry experts as they share their experience and insight. Topics include:

TuesdayWednesday



Tuesday, June 15
3:30 PM–4:30 PM

Wednesday, June 16
1:00 PM–2:00 PM

3:30 PM–4:30 PM

Workshops

Take a deep dive into related topics in pre-conference workshops.

Monday



Monday, June 14
1:00 PM–4:15 PM

Enabling People and Organizations to Harness the Transformative Power of Technology