Hear from top minds at leading companies discuss the future of social business.
Ballroom A - Tuesday
8:40–9:00 AM |
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Co-author, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche
John Hagel III has nearly 30 years’ experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies.
John currently serves as co-chairman of the Silicon Valley-based Deloitte LLP Center for the Edge, which conducts original research and develops substantive points of view regarding promising emerging business opportunities.
Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.
John is the author (along with John Seely Brown and Lang Davison) of the Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, a new book summarizing recent research pursued at the Center for the Edge, released in the middle of April 2010 by Basic Books. He is also the author of a series of earlier best-selling business books, beginning with Net Gain, published in 1997, and including Net Worth, Out of the Box and The Only Sustainable Edge. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and professional service firms.
Performance and Passion: Creating New Connections
The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.
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9:00–9:15 AM |
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Senior Vice President, IBM Software Solutions Group
Mike Rhodin is Senior Vice President, IBM Software Solutions Group. This group focuses on integrated offerings that target high-growth opportunities such as business analytics, collaboration and industry solutions.
Over the course of his 25-year career with IBM, Mike Rhodin has demonstrated a passion for helping IBM clients maximize their return on IT investment by simplifying the way people work and improving organizational performance.
Prior to his current role, Mike was General Manager, IBM Northeast Europe. In this role, Mike drove greater focus on IBM's clients by shifting responsibility to the Integrated Market Teams (IMTs), dramatically reducing bureaucracy, and furthering IBM's smarter planet agenda.
Before this, Mike was General Manager of IBM’s Lotus Software Division. He led a team to create the "human side" of IBM's software strategy by developing IBM's collaborative technology and solutions which integrate people, data and business processes. Prior to that, as Vice President of Development and Technical Support for Lotus, Mike worked to transform the front-end of computing.
He joined IBM in 1984 upon his graduation from the University of Michigan with a Bachelor of Science degree in Computer Science.
Beyond Collaboration: The Critical Role of Analytics in a Social Business
Social networks continue to forge complex connections between people, processes, and content, facilitating collaboration and the sharing of information. Companies are already taking advantage of this but the real business value comes when you tap into the data generated by these connections. Analytics turns this data into useful information -- information that becomes business insight, enabling enterprises to take action, fueling better business decisions. Mike Rhodin will discuss the importance of analytics in a Social Business applied both inside and outside of the enterprise and how companies can avoid missing out on an enormous opportunity by not leveraging their social data.
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9:15–9:30 AM |
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Managing Director, Deutsche Bank
John is a Managing Director at Deutsche Bank where he's driving adoption of collaboration and social media platforms.
Prior to this, John worked on trading and risk technology at Deutsche, Morgan Stanley and NatWest Markets. He started his career at AT&T Bell Labs where he reengineered network control centers and co-authored Successful Reengineering.
John graduated from Columbia University with a BA and MS in Computer Science.
Change the Work! Stop Evangelizing and Start Doing
E2.0 practitioners are too passive. Their focus is too often on technology features and raising awareness, on usage statistics and viral messages. But it needs to be on changing what people do every day. And on giving businesses new ways to engage customers. At Deutsche Bank, a small central team and a tribe of practitioners are creating dozens of communities of practice and changing how hundreds of teams get things done. And by measuring the ROI of these efforts they are busier than ever, tackling more and more business problems across the bank.
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9:30–9:45 AM |
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Senior Vice President, Corporate Development & Strategy, Avaya
Brett Shockley is Senior Vice President, Corporate Development & Strategy of Avaya Inc., a leading global provider of business communications applications, systems and services. He is responsible for Avaya's mergers, acquisitions, major partnerships, Corporate Strategy, and Emerging Products and Technology which includes Avaya’s Research Labs.
In addition to being a driving force behind Avaya technology innovation, Shockley plays a critical role in defining and articulating Avaya’s strategic direction. He is a tireless customer advocate, traveling the world to engage with them and open doors to new opportunities.
Before joining Avaya, Brett held a number of senior leadership, general management and business development roles including VP/GM, Customer Contact Business Unit at Cisco Systems. He founded Spanlink Communications in 1988 where he partnered with Bell Labs and pioneered some of the industry’s leading innovations in speech recognition, computer telephony integration and Internet call centers.
In addition to holding a patent for a telecommunications device, Shockley has an MBA in Marketing from the University of Minnesota’s Carlson School of Management and a bachelor's degree in Mechanical Engineering from the University of Minnesota’s Institute of Technology. Shockley was a 2007 Ernst & Young Entrepreneur of the Year award winner, University of Minnesota Alumni Lifetime Achievement award winner and 2008 Minnesota High Tech Association Emerging Technology Company award winner.
He resides in Eden Prairie, Minnesota with his wife Melissa.
Customer 2.0: Innovate Around People or Perish
The consumer market is driving rapid change within enterprises today, whether new models for customer service or order fulfillment, one thing is certain – you must innovate around people's needs, not the technology. The customer of today lives inside of Facebook, on your web, or has an app for that – and they have a question – and want an answer NOW. Come to this session to hear about how businesses are meeting their customer at their touchpoint of choice and how all the new media are based on consumer demands driving "experiential" process change for every enterprise and line of business.
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10:00–10:15 AM |
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VP, Corporate Communications Architecture, Chief Demonstration Officer, Cisco Systems, Inc.
Jim Grubb is Vice President of Corporate Communications Architecture and Chief Demonstration Officer at Cisco Systems, Inc. He has responsibility for supporting Cisco’s internal and external message and brand over a multitude of mediums, including video, telepresence, social media platforms, live demonstrations, and more. He has responsibility for driving aspects of Cisco’s next generation collaboration and communication solutions by partnering with the business units and IT on critical business requirements and more unified user experiences across Cisco’s portfolio.
In 1981, Jim established one of the first computer retail outlets in southern New Hampshire, which he operated for two years until joining Digital Equipment Corporation in 1983. After spending five years in New Hampshire and Massachusetts with Digital, Jim relocated to California in 1989 to take a technical role in Digital’s West Coast Sales operation.
Jim joined Cisco in 1993 as a consulting engineer working in the Partners organization. He held various positions in technical marketing and product management at Cisco until 1998 when began leading technology demonstrations with Cisco CEO John Chambers. Since then, Jim has been enabling Cisco customers with an understanding of innovative technology solutions and their implications to business opportunities for strategic and competitive advantage. During his tenure as Chief Demonstration Officer, Jim has presented at hundreds of events, including demonstrations for US Vice President Al Gore, Russian Prime Minster Viktor Chernomyrdin, Secretary of State Madeleine Albright, US Senator Hillary Clinton, Mexican President Vicente Fox, Prime Minister Tony Blair, Fortune 500 CEOs, and Cisco customers and employees.
In addition to leading technology demonstrations at Cisco, Jim’s visionary leadership and technology savvy have led to multiple ideas which were incubated at Cisco and are now some of the solution features within Cisco’s emerging technologies portfolio. He is currently developing a communications architecture, which will leverage next generation communication and collaboration technologies, and help drive the concept of dynamically networked organizations.
Jim is a commercial pilot, musician, astronomer, and an avid boater.
Managing People and Process Across A Networked Organization
Empowered employees are able to connect to colleagues, build relationships, develop expertise, self-select projects of interest to them, and expand skill sets well beyond their formal roles. New work models will enable organizations to scale up and down with tremendous speed requiring a fundamental reset of the employee-employer relationship. How does a company prepare themselves for this type of journey? Social technologies, governance, and change management are all part of the answer but what about people management? What structures best enable organizations to leverage a future networked workspace?
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10:15–10:30 AM |
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Partner, Sovos Group
Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic.
Did We Forget the "R" in CRM?
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10:30–10:45 AM |
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Director, SharePoint Product Management, Microsoft Corp
Christian and his team lead Microsoft’s marketing and business strategy in the enterprise collaboration, social computing, portal, and content management markets. Christian is the executive sponsor of the influential FastForward blog on Enterprise 2.0 adoption ( www.fastforwardblog.com). He frequently speaks with customers, press, analysts, and industry groups on Enterprise 2.0 topics. A 13 year Microsoft veteran, Christian has a wide range of experience as a consultant, developer, and marketer of collaboration solutions. He holds a Bachelor’s degree from Harvard University.
Daring To Share: How Microsoft Has Fostered a Culture of Ideation
A fundamental promise of Enterprise 2.0 is that ideas will be generated and shared by everyone across the organization, leading to increased innovation, agility, and competitive advantage. Yet organizational silos and hierarchies often stand in the path of that progress; doubly so when your founder transitions away from the business. To make ideation a success is as much about leadership, process management, and culture change as it is about software. Microsoft has succeeded at crowdsourcing with process known as ThinkWeek and we’ll share our experience and the principles you can apply to establish a thriving marketplace of employee ideas.
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10:45–11:00 AM |
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Principal Research Scientist, MIT
Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry. He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. McAfee’s book on Enterprise 2.0 was published in 2009 by Harvard Business School Press. In the July / August issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than fifteen scholarly articles and ninety case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. He was invited by Prof. Gary Hamel to join a ‘renegade brigade’ of thinkers in the task of assembling a set of Moon Shots for Management, which was published in the January 2009 Harvard Business Review. He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT.
Threats to Enterprise 2.0: Old Fashioned Bosses and New Fangled Computers
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11:00–11:15 AM |
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Social Collaboration Consultant-IT, Eli Lilly
Bryce is an IT Social Collaboration Consultant with Eli Lilly and Company, responsible for implementation, adoption and business consulting of social collaboration capabilities within the enterprise. Bryce has accelerated Lilly's journey toward a more transparent information culture via demonstration, an early adopter pilot, the introduction of new enterprise-wide capabilities and the integration of key business activities into open collaboration environments. Bryce has over 12 years of IT Business Consultant / Project Management experience at Lilly. He is also is a member of The 2.0 Adoption Council and The Community Backchannel. Bryce has a B.S. in Systems Analysis from Miami University and an MBA (Leadership special focus) from Butler University.
Leading Boldly in the New Lilly: Stories of Emergent Leadership
One of Lilly's 2011 company objectives is for all employees to Lead Boldly. For each member of the Lilly community to live our values and share a culture of engagement, teamwork, accountability, and action. Bryce will reflect on real stories of individuals emerging as bold leaders within the organization via social collaboration capabilities and the outcomes that have resulted from their leadership.
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Ballroom A - Wednesday
8:30–8:45 AM |
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Co-founder and Director, Headshift
Lee Bryant co-founded Headshift in 2002 to focus on the emerging area of social software and social networking. He has been playing with words and computers since the age of 10, and has a strong belief in the empowering potential of the internet. He is also a board member of a social enterprise, Involve, and a trustee of the Foundation for Science Technology and Culture.
Social Business Intelligence: The Future of Listening
Social media monitoring and listening has become a hot topic recently, but cutting through the noise to identify actionable insights is not easy, and current practice often goes no further than the marketing department. This talk will look at how social analytics can leverage internal networks to make sense of customer insights and help drive business improvement.
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8:45–9:00 AM |
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Senior Vice President of Business Development, Jive Software
As SVP of Business Development, Chris Morace leads Jive’s entire partner ecosystem strategy, including the Jive Apps Market, Technology Partnerships and Strategic Alliances. He also leads the team responsible for Jive’s product marketing initiatives.
Chris Morace joined Jive Software in October 2007 and led Jive’s product strategy and delivery for over three years. Under his direction the company became the industry-recognized leader in Social Business Software. He has a 15-year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive, Chris held executive positions including Vice President of Research & Development at Mercury Interactive, the global leader in business technology innovation which was acquired by Hewlett Packard. He also served as Vice President of Product Development at Kintana, an IT governance software company which was acquired by Mercury Interactive. Chris was also a founder and executive of Sindhara and Awaken, innovators in the digital media space.
Chris is a recognized thought leader on social business and is frequently called upon as a speaker. He holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives in the Bay Area with his wife and two children.
Chris is available on LinkedIn and Twitter.
The "Appification" of the Enterprise: Turning Traditional IT Models Upside Down
Apps have become core to our personal and work lives from mobile devices to the desktop. Delivered from the cloud, they are immediately accessible and easy to use, but they can put businesses in jeopardy by lacking integration with existing infrastructures. Smart enterprises are embracing apps markets as a secure way for employees to access these innovative, cloud, mobile and social apps. Apps are instantly integrated, deployable with the click of a button, and compliant with the regulations that govern businesses. Powered by the people, "appification" is creating a new way for IT to enable the business strategy.
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9:00–9:15 AM |
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Three Key Components to Driving Better Business Results from Enterprise Social Software: A TEVA Pharmaceutical Success Story
Tom Kelly, CEO of Moxie Software will discuss critical success factors to driving better business results from Enterprise Social Software. Tom will be joined by Tony Martins - Vice President Supply Chain at TEVA Pharmaceutical, who will share how TEVA has leveraged Social Enterprise Software for open collaboration, achieving greater agility and faster response to exceptions in their supply chain. The Business results say it all!
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CEO, Moxie
Tom is a veteran of the technology industry and a leading authority on achieving business results through collaborative innovation. Tom has established a leadership reputation in a wide range of executive management roles, including strategic business development, sales, finance and operations. Tom’s experience includes a special emphasis on high-growth organizations.
Tom was CEO of Epicor Software (Nasdaq:EPIC), where he also served on its board of directors for eight years. He has been the CEO of MontaVista Software (acquired by Cavium Networks, Nasdaq:CAVM), Bluestar Solutions (acquired by Affiliated Computer Services, NYSE:ACS) and Blaze Software (Nasdaq:BLZE, acquired by Brokat Systems). He has led companies through rapid growth, successful IPOs and strategic acquisitions.
Tom holds a B.S. degree in economics from Santa Clara University. He serves on the Board of Directors of FEI Company (Nasdaq:FEIC) and the Santa Clara University Board of Regents.
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VP, Supply Chain, TEVA Pharmaceutical
Tony Martins is the Vice President, Supply Chain at Teva Canada, a subsidiary of Teva Pharmaceuticals. Tony is a Civil Engineer by the Technical University of Lisbon. His career spans 33 years working as a Consultant in Enterprise Systems in 12 industries and as an Executive in Supply Chain Management in the Generic Pharmaceutical industry where he has been a pioneer in the application of virtual collaboration in the workplace and in relationships with external partners of the Supply Chain.
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9:15–9:30 AM |
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Global Digital Marketing Manager, Nokia
Ming Kwan is a Global Digital Marketing Manager at Nokia and holds an Honours Business Administration degree from the Richard Ivey School of Business. Ming currently works in a diverse team of experts driving Nokia's social media strategy. Prior to joining Nokia, Ming worked at nGenera Insight, a technology strategy think tank specializing in Enterprise 2.0 and Social Marketing. Her article on Law 2.0 is published in The Lawyers weekly and her research on online trust and reputation is published as a chapter in the book Computing with Social Trust.
Pulling It Together: Connecting External Activities With Internal Conversations
Social activities in organizations are currently focused on three, distinct, areas. Internal – Enterprise 2.0, External – consumer engagement and Partner collaboration. This has led to different parts of our organization working on their own social initiatives, creating social silos. We are now connecting insights from our external activities with internal systems to reap the benefits of ownership, visibility & transparency.
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9:30–9:45 AM |
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Principal Customer Experience Strategist, Adobe
Ben Watson is a principal in the newly formed customer marketing team for the Digital Enterprise Solutions Business Unit at Adobe. Ben’s responsible for working across the Adobe organization to optimize the enterprise customer journey and provide customer input to help define Adobe’s industry leading customer experience solutions and CEM platform. Ben is a recognized thought leader and is directly engaged in many customer experience initiatives with Adobe’s leading customers.
Previously Ben held roles as Principal, Enterprise User Experience and was responsible for both increasing awareness of the role of UX in enterprise and marketing as well as the LiveCycle Enterprise RIA product suite. While at Adobe he has been a energetic advocate within community and social media circles and was one of the first external Adobe bloggers. He has worked in both platform and enterprise marketing and lead the creation of the role of technical evangelism at Adobe while he lead that team in its formation several years ago.
Prior to joining Adobe, Watson served as director of user experience and BPM strategy at IMP Solutions, director of product strategy for Yahoo! and the senior manager for developer and platform evangelism at Microsoft. Before joining Microsoft, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO and has worked on campaigns and internet strategy for many of the world's top brands. In 2008, he was honored as one of Canada’s Top 10 Men in Social Media.
The Enterprise Experience in Context
The way in which we use technology every day blurs the line between content and applications. With the advent of the internet of things, new focus rests in understanding the whole context of the customer, where they are in their journey and how they embrace and extend their digital world to touch the edge of yours. Instead of wrestling with delivery of technology and platforms, shifting your focus to channel and device surfaces your brand value in the place where your customers are already choosing to do business. Now you can learn from their expectations in real-time and jointly create value in every touchpoint across their journey. Finally, embrace the collaborative and social capabilities of each of your channels and truly empower your employees to put your best interface forward.
In this keynote, Ben Watson explores the changes in how we interface and puts the customer experience in context for the agile enterprise, using value locked in that context as a starting point for management to prioritize, focus and optimize true multi-channel interactions. He makes the case for deep understanding of the customer journey and the value, focus and much-needed simplicity that your customers will thank you for getting right.
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10:00–10:15 AM |
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Book Author and President & CEO, Roberts Golden Consulting
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the Enterprise 2.0 space. She and her team have lead large-scale change management, employee engagement, culture transformation and innovation efforts for Fortune 500 companies including AAA, Alcatel-Lucent, Cisco Systems, FedEx, Hilton Hotels Corporation, Safeway, Sprint and Virgin Media and consults and presents workshops on collaboration in the workplace. Prior to founding Roberts Golden, she held senior consulting positions within companies including Sprint, Andersen Consulting (now Accenture) and Ketchum.
Sara is the co-author of the best-selling book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers (Kaplan 2005), is a frequent keynote speaker and workshop presenter at leading industry events including Gartner, The Conference Board and Enterprise 2.0 on the topics of change management, innovation and enterprise social networking and has been quoted in numerous publications including BusinessWeek, Inc. and Forbes. She received her M.S. in Instructional Technology from the University of Nebraska.
The Ex-CXO: Why Your Employees Will be Running Your Enterprise in 5 Years, and Why You Should Let Them
The mandate for today’s enterprise is adapting itself to the millions of decisions made every day by its employees—the key people on the ground who are seeing operational short-cuts and competitive advantage in real time. Enterprises must embrace this sea change, driven by ever more democratic collaboration and communications tools, and prepare to support, adapt, and leverage the wisdom of the many.
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10:15–10:30 AM |
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Chairman and Co-founder of Socialtext and VP of Business Development, SlideShare
Ross Mayfield is the Chairman and Co-founder of Socialtext, and VP of Business Development at SlideShare. As the founding CEO of Socialtext, he is credited with pioneering the Enterprise 2.0 category. He recently joined SlideShare to grow the world's largest professional sharing community.
Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. He also founded an ISP, a web-design company, and serves on a number of Advisory Boards of high tech startups.
Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business.
The Social Software Evolution, Not Revolution
Social Software in the Enterprise adapts the best of the web with practices that make it work in the context of an organization. In this keynote, Socialtext Chairman and Co-founder Ross Mayfield will chart this evolution over the last ten years. Core patterns that have emerged help form strategic planning assumptions for Enterprises. But there are also core anti-patterns in social software deployments that fail to account for the context of an organization and their existing culture, processes, and infrastructure. While creative, they lead to tactical destruction. Understanding these evolutionary forces is critical for any strategic implementation seeking change and growth.
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10:30–10:45 AM |
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Director, Learning & Development, Electronic Arts, Inc
Bert Sandie is the Director of Technical Excellence at Electronic Arts where he is a key contributor to the organizations dynamic culture. His technical knowledge, corporate learning expertise, and leadership background in the high-tech industry has helped him drive formal, informal and social approaches to knowledge sharing, collaboration, learning, and innovation at EA.
Bert is a passionate leader in the learning and collaboration space and is uniquely skilled to ensure an organization can leverage the right blend of traditional and non-traditional based learning including visual facilitation, social media, video, eLearning, and interactive workshops.
Bert is a renowned speaker and has been invited to present at several industry conferences including Enterprise 2.0; Gartner Portals, Content and Collaboration; AIIM Info360; SharePoint 2009; and the Evanta HR Leadership Summit.
The Hardest Problem in E2.0 - Changing Our Culture
Using real-world experiences to demonstrate the critical importance of why culture and employee behaviors need our full attention to full leverage collaboration and knowledge sharing inside our organizations.
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10:45–11:00 AM |
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Purpose or Perish: Engagement is Just a Side Effect
The G20 needed a more organized, more robust and highly secure way to negotiate issue documents and agendas prior to their 2010 Toronto summit. Tyler Knowlton, then a consultant and now the Chief Strategy Officer for Innovation at Canada’s Department of Foreign Affairs and International Trade (DFAIT), came up with a radical proposal – a secure, cloud-based collaboration environment where all of the global delegates could share and communicate easily. The initiative was a great success, and consequently continues to be used by the G20 today. Along the way, Tyler and the team learned a few unexpected lessons…not the least of which is how a clear, shared purpose activates a team.
Together with Deb Lavoy from OpenText, they will share what they’ve learned from dozens of case studies about the true route to collaboration, engagement and impact, and how you too can achieve it.
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Chief Strategist on Digital Innovation for the Chief Trade Commissioner at the Department of Foreign Affairs and International Trade Canada (DFAIT)
With a multidisciplinary background of Digital Communications, Fine Art and a healthy technological obsession, Tyler lead the development and implementation of the Virtual G-20 Secretariat in 2010 and continues to be at the forefront of digital multilateral collaboration and negotiation. His team of strategists at DFAIT have worked with international organizations and projects like the Commonwealth Secretariat and the Canada-Mexico Partnership as well as other Canadian Federal Government Departments to help further their online collaboration efforts.
Tyler is currently living in Ottawa, Ontario.
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Director, Product Marketing, Digital and Social Media, Open Text
Debra Lavoy has been working with collaborative and social media for over 15 years at companies such as AOL and Adobe and now serves as Director of Product Marketing for Digital and Social Media at Open Text. She is a regular speaker in the D.C. area, where Obama’s transparent government initiative has created a world of thought and activity on the need to leverage both cultural and technological advances to move ahead to new levels of customer relationships and organizational productivity.
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