Set Your Enterprise 2.0 Strategy - Identify Business Value for Your Specific Needs and Cut Through the Hype
There's no question that web 2.0 technologies are powerful, flexible and can provide enormous benefits... but sometimes ad hoc uptake and usage can actually result in an enterprise being less organized, productive and successfully governed.
This track aims to demystify, focusing on pragmatic strategy and providing associated real world experience and viable tactics for budgeting, value propositions and measurement of your desired results.
Everyday political realities such as tackling conflicts of interest between line of business needs and other divisions, departments and partner organizations, and getting those that run critical functions such as Sales, Marketing, Supply Chain and Product Management to understand the strategic value of social computing will be covered.
We aim to to help you unlock the value of these rapidly maturing and increasingly important social constructs to meet your specific business needs and address how they can significantly augment the value you get from your current technology investments with greater employee, customer and partner performance.
| Tuesday, June 15 | |
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The promise of Enterprise 2.0, success stories and a constellation of technologies from tiny 2.0 point solutions right up to secure global platforms can all be hard to circumnavigate in order to identify where there is value pertinent for your specific business needs. Add to calendar - Add to Google Calendar
Speaker - Oliver Marks, Blogger, Sovos Group, ZDNet Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Speaker - Dennis Howlett, Industry Blogger Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries. | |
| Wednesday, June 16 | |
Human Resources and Workplace Collaboration Strategic Objectives #e2conf-26 (Location: Grand Ballroom D)HR leaders today are grappling with creating and retaining a cohesive and collaborative culture across an increasingly global workforce. In addition, a quiet revolution has been taking place in the human resources world: powerful cloud technologies with 2.0 collaboration components baked in have made major inroads into the backbone of the enterprise infrastructure. Enterprise 2.0 concepts and technologies offer significant opportunities to help HR teams accelerate organizational performance in the context of aligning with strategic objectives. This session will feature customers that are embracing newer social and collaborative approaches brought about by Enterprise 2.0 concepts. Add to calendar - Add to Google Calendar
Moderator - Oliver Marks, Blogger, Sovos Group, ZDNet Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Mary Woolf, irector, Learning Technologies, Yum! Brands Panelist - Dusty Fisher, Communications and Marketing Online Manage, Exempla Dusty Fisher is a consultant providing online technology solutions for Healthcare and Education. In 2009 her client, Exempla Healthcare, received an eHealthcare Leadership Award for its online initiatives. Dusty also received an IEEE-USA Professional Leadership award for her preUniversity work in '09. Dusty is founder and research director of the Race Street Group and chairs the IEEE-USA PreCollege Education Committee, a national committee devoted to promoting education and activities in science, technology, engineering and math. She is a frequent lecturer and speaker. Panelist - Nick Howe, Vice President, HDS Academy, Hitachi Data Systems | |
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Traditional analytics approaches are effective at measuring performance after investments have been made and when it’s often too late to make adjustments. In contrast, open constructs Add to calendar - Add to Google Calendar
Moderator - Oliver Marks, Blogger, Sovos Group, ZDNet Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Speaker - Rob Howard, Founder and CTO, Telligent Rob Howard is the vision behind Telligent's product development and innovation and is known throughout the industry as an authority in community and collaboration software. As Telligent's Founder and Chief Technology Officer, Howard oversees product development and the company's technology roadmap. A true pioneer, Howard contributed to the development and adoption of Microsoft's Web platform technologies, where he helped create and grow the innovative ASP.NET community. In 2004, he continued his vision for customer engagement when he founded Telligent, which was first-to-market with integrated online community software. Howard also understood early on the value of community analytics, and Telligent was first-to-market with an application to address this need. Howard has worked with customers including Dell, MySpace.com and Microsoft, and he is able to help organizations of any size apply the value of collaborative work to their business. An expert at developing enterprise collaboration software, he has authored several books on the topic of software development and speaks at conferences worldwide on the topics of social computing and software development. Howard is a member of the Lonestar chapter of the Young Presidents' Organization, and he earned his bachelor's of business administration from Baylor University. Panelist - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Contact Sameer on Twitter @sameerpatel or by email here Panelist - Tim Young, Founder & CEO, Socialcast Providing the creative vision for Socialcast and its technology, Timothy brings nearly a decade of web development experience and over 8 years of entrepreneurship to the company. His prior venture, Event Robot, developed online communities for consumer-facing brands in the entertainment industry. Timothy's interests include emergent processes and behaviors, flock theory, connectionism, and collective intelligence, all of which are integrated into the Socialcast product. He regularly speaks about social networking and collaboration at industry conferences and guest teaches at the University of California, Irvine. Panelist - Leslie Fine, Chief Scientist, Crowdcast Leslie is one of the world's preeminent authorities on information aggregation and prediction markets. A sought-after lecturer and speaker, Leslie presented keynotes at DARPA, US Intelligence Community, and INFORMS symposia, among others,was a visiting scholar at the Naval Postgraduate School, and has lectured at Harvard Business School. She has been cited by publications that include the New York Times, Wall Street Journal, Economist, Scientific American, Financial Times, and US News and World Report. Leslie filed eight patents in her field, two of which are based on work completed at Crowdcast, and authored numerous scientific publications. Prior to Crowdcast, Leslie designed prediction market platforms at HP Labs. She holds a PhD in Economics and an MS in Social Science from the California Institute of Technology and BA in Economics and Comparative Politics from Wesleyan University. | |
| Thursday, June 17 | |
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Today's interaction models with customers are largely transactive in nature and typically begin and end with an individual promotion and sale. Enterprise 2.0 concepts offer the ability to build longer term relationships that can outlast each transaction and keep customers engaged over longer periods of times. This session will feature customers that have made the successful transition from a transactive model to a customer network approach and the benefits they see in the form of tangible revenue, cost reduction and overall customer satisfaction. Add to calendar - Add to Google Calendar
Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Contact Sameer on Twitter @sameerpatel or by email here Panelist - Phil Gross, Marketing Manager, Intuit Quickbase Phil Gross is Senior Business Operations Manager at Intuit QuickBase, the #1 online database that allows business users to customize and collaborate on their unique business processes. At QuickBase, Phil manages the systems that allow Sales, Support, and Marketing to do their jobs, including managing the CRM, analytics, and knowledge-based systems. Recently, Phil and the team launched the QuickBase Innovation Network (QIN), helping customers connect with each other and share knowledge and advice. Phil has more than fifteen years of experience in internet and web-based software, with deep domain expertise in Customer Relationship Management, Sales and Knowledge Management. Prior to his current role at Intuit, Phil held various leadership positions at KANA in product management, engineering, and consulting. Phil has advised many groups on their enterprise knowledge management and implementation strategies, including Intel, GTE, AT&T and Cisco. Phil has a Master's degree in Cognitive Science from the University of New York, and plays the ukulele.... badly. Panelist - Paul Michelman, Director of New Products, Harvard Business Review Group Panelist - Jason Corsello, Vice President, KI OnDemand, Knowledge Infusion Jason Corsello is Vice President of KI OnDemand, the revolutionary service model that gives clients subscription-based access to thought leadership, best practices, and advisory and consulting services. As a recognized leader in the technology landscape and emerging technologies marketplace, Jason also plays a lead consulting role with clients needing this type of guidance. Prior to Knowledge Infusion Jason was a research director at Yankee Group, leading the company’s Human Capital Management and talent management advisory and consulting services. Here he gained deep understanding of the vendor landscape and technologies and built credibility as a leading HCM analyst. Jason has also held roles directing marketing, product management, and product strategy at two leading enterprise software firms. In addition he has six years of industry experience at Solectron Corporation, where he worked with Global 2000 clients in developing their outsourced manufacturing and supply chain strategies. Corsello is an active participant in the HCM community, the author of the award-winning Human Capitalist Blog, and is a frequent presenter and panelist at industry events. Corsello is often quoted as an industry expert in human capital management and his research has been featured in leading publications including The Economist, The Wall Street Journal, Forbes, and CIO magazine. Corsello holds a BA in business administration management and marketing from the University of San Diego. | |
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Workshops
Take a deep dive into related topics in pre-conference workshops.
| Monday, June 14 | |
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This workshop provides an in-depth overview of the state of Enterprise 2.0 from grassroots, emergent collaboration to large-scale social media strategy. Designed for beginners to the subject as well as experienced Enterprise 2.0 practitioners, this tutorial will provide an up-to-date introduction to the material as well as a detailed exploration of the major planks of the subject matter as it is circa-2009. Lessons learned from the last 3 years of Enterprise 2.0 will be presented including best practices, case studies, new techniques, the tool/vendor landscape, and much more in a highly informative and participatory environment. For detailed information on this workshop, click here. Instructor - Dion Hinchcliffe, Senior Vice President, Dachis Group
Selling the Case for Accelerating Business Performance with Enterprise Collaboration Technologies #e2conf-4 This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies. Instructor - Oliver Marks, Partner, Sovos Group and blogger, ZDNet Collaboration 2.0 Instructor - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Contact Sameer on Twitter @sameerpatel or by email here Panelist - Brian Stern, VP Sales, NewsGator Panelist - Omar Divina, Global Account Manager, Socialtext Since 2007, Omar Divina has led Socialtext’s sales and business development efforts out of their New York office. He works with organizations of various sizes in the Media/Publishing, Advertising, Financial and Professional Services sectors, among others. Prior to joining the company, Omar was a customer of Socialtext in his role as VP of Client Services for Sungard Trading Systems/BRASS, where he managed a team responsible for ensuring product stability, maximizing client usage, and increasing overall customer satisfaction. He has a B.A. in Philosophy from Yale University and lives in Brooklyn, NY. Panelist - Jordan Frank, VP Marketing & Biz Dev, Traction Software Since the commercial launch of Traction TeamPage in 2002, I've been actively involved in selling TeamPage and providing consulting assistance towards the deployment of countless E2.0 deployments spanning a range of industries including Life Sciences, Manufacturing, Management Consulting, and Law as well as Government Intelligence, Defense and other administrative agency functions. Along the way I've also worked with many non-profits and small companies too. | |
Are “collaboration,” “engagement” and “social” scary disruptive terms in your organizations? Focus your E2.0 bizcase on learning faster. Panelists will speak on their company's use of social media tools: social networks/OCs, internal microsharing, YouTube-like mediasharing, and crowdsourced content to speed knowledge transfer, provide necessary context, and assist people making quick decisions. See the latest research on how Enterprise 2.0 is dramatically more effective than any previous approach to ensuring people collaborate and learn. Hear how EMC, TELUS, and more are using curiosity as a competitive advantage. Learn what you can and should be doing now.
Marcia Conner (@marciamarcia), Senior Enterprise Strategist for Pistachio Consulting, fellow of the Society for New Communication Research and the Darden School of Business, works at the intersection of social messaging and workplace learning. She's founder of #lrnchat, writes the Fast Company column "Learn at All Levels," and her latest book, on social media for learning, will be out in May 2010. A 20-year veteran of the enterprise market, she was VP of Education Services and Information Futurist for PeopleSoft and was responsible for growing the product support division at Microsoft from 400 to 4000 in under a year.
Gina Minks is the Senior Program Manager for Social Media at EMC for the Technical Education and Certification division of Education Services. She is responsible for the EMC Proven Professional Community, which is a community for anyone interested in obtaining training and certification on topics related to information storage and management. She has been with EMC for over four years, serving as a technical instructor and a technical training developer for EMC’s SAN and Ionix courses. She holds an MS in Instructional Systems from Florida State University. She has been blogging about the intersection of her job and graduate studies for two years at Adventures in Corporate Education.
As Senior Director / Head of Learning at TELUS (www.telus.com), Dan is responsible for the overarching strategy of Learning 2.0 at the company; the shift to a social, informal and formal learning and collaboration model for all 35,000+ team members. In addition to these actions, Dan is chair of the TELUS 2.0 Adoption Council; a cross-functional group of leaders aimed to help drive a culture of collaboration and engagement across the organization. He is uniquely skilled to ensure an organization can move from traditional based learning to non-traditional based learning inclusive of asynchronous modalities such as social media, video, eLearning, podcasts, virtual classroom and other social learning / social networking opportunities. Dan's career is interwoven with both corporate and academic experience, coupled with an MBA, BA, B.Ed and multiple industry certifications and accreditations. He was recruited into TELUS in Q4 of 2008, previously holding senior positions with SAP, Business Objects, Crystal Decisions and the British Columbia Institute of Technology (BCIT).