E2.0 Black Belt Practitioner's In-Depth Workshop

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

Instructor: Susan Scrupski, Executive Director at The 2.0 Adoption Council, Dachis Group

An Introduction to Cloud Computing

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This half-day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz, Marcia Kaufman, and Fern Halper, all authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing.

Instructors:
Marcia Kaufman, Analyst, Hurwitz & Associates
Judith Hurwitz, President, Hurwitz & Associates LLC

Implementing Enterprise 2.0: Exploring the Tools and Techniques of Emergent Change

This workshop provides an in-depth overview of the state of Enterprise 2.0 from grassroots, emergent collaboration to large-scale social media strategy. Designed for beginners to the subject as well as experienced Enterprise 2.0 practitioners, this tutorial will provide an up-to-date introduction to the material as well as a detailed exploration of the major planks of the subject matter as it is circa-2009. Lessons learned from the last 3 years of Enterprise 2.0 will be presented including best practices, case studies, new techniques, the tool/vendor landscape, and much more in a highly informative and participatory environment.

Instructor: Dion Hinchcliffe, Senior Vice President, Dachis Group

Selling the Case for Accelerating Business Performance with Enterprise Collaboration Technologies

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

Instructors:
Oliver Marks, Partner, Sovos Group and blogger, ZDNet Collaboration 2.0
Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org

Panelists:
Brian Stern, VP, Enterprise Sales, NewsGator Technologies
Omar Divina, Global Account Manager, Socialtext
Jordan Frank, VP Marketing & Biz Dev, Traction Software

Insider's Guide to Evaluating and Selecting Social Software

Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. Industry commentators quite properly tend to focus on the cultural and organizational aspects of social computing. Yet, technology choices can also have a major impact on business effectiveness at a time when many organizations are looking to extend departmental pilot projects to enterprise-wide programs – only to discover that contemporary social computing offerings frequently struggle to scale in terms of performance and administration.

This fast-paced workshop will share customer research from noted evaluation firm Real Story Group on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating social software vendors.

Instructor: Tony Byrne, President, Real Story Group

Enterprise Communilytics

Last year, at Enterprise 2.0, we took a look at the tools used to monitor social media platforms. The market has matured greatly since – and many new tools and techniques exist to help you understand more about your brand presence online.

This year, we're going to cover how measurement practices and tools are applied to every day social media campaigns. You will leave with a practical understanding of measurement concepts as they're applied to digital strategies. We'll spend time looking at real campaigns that we've launched, and how we measured them to determine their successes and failures. We will cover some material from our book, Complete Web Monitoring, but most of the content in this session comes from recent campaigns that we've launched and new concepts that we didn't have a chance to write in the first edition.

Instructors:
Alistair Croll, Founder, Bitcurrent
Sean Power, Consultant and Analyst, Co-Founder, Watching Websites

The Microsoft Social Computing Workshop: Everything You Need To Know

This is the CAN'T MISS event at Enterprise 2.0 for anyone using or considering Microsoft as part of your social computing strategy: an exclusive, interactive, and in-depth workshop on the brand new Microsoft SharePoint 2010 and a host of other Microsoft social offerings. We'll start with a demo-driven overview of all the new and improved social capabilities of SharePoint 2010, from social networking to user-generated content and social feedback-- plus we'll cover key innovations from Microsoft Office 2010 and Office Communications, including the new Outlook Social Connector and the Microsoft Office Web Applications—browser-based versions of Office apps. We'll also get you up on social innovation from around the company, including cool projects such as the cloud-based Microsoft Town Hall for public community engagement; Microsoft Looking Glass, our social media analysis and management proof of concept; Microsoft OfficeTalk, our microblogging project; and the Office Docs on Facebook beta. Along the way there will be ample time for Q&A with the Microsoft product team.

Moderator:
Christian Finn, Director of Product Management, SharePoint, Microsoft Corporation