PR Opportunities
Several PR opportunities are available before E2 Conference in Boston and during the event that will help maximize your company's exposure. All of the following services are included at no charge for E2 exhibitors.
PR Strategy & Counsel
The E2 PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting media, as well as PR advice based on industry events and topics at E2 that will be of interest to your company.
A good place to start for some general PR tips is this blog post.
The Media List
Information on how to download the media list of all pre-registered press, analysts and bloggers who will be attending E2 will be available beginning May 17th in the Exhibitor Portal. Once available, the media list will be updated each Friday leading up to the event. Access to this information will give you the opportunity to set up on-site interviews and meetings prior to the event.
Please Note
The media list is *only* available through the Exhibitor Portal and PR agencies or other third parties will need to work directly with their client to secure access information to the portal in order to download the list.
Inclusion in the Official E2 Conference Exhibitor Announcements Press Release
E2 will bring together an impressive blend of press, analysts, attendees and exhibitors, as an audience to target for your company's new product or service announcement. If your company is planning on making an announcement leading up to or at E2, we can help you increase the exposure through a June 10th press release detailing exhibitor announcements at the event.
To participate in this press release, log in to the Exhibitor Portal and select “Review Event Information and Download Order Forms.” From the list of Tasks, the form for completion is available in the “PR Opportunities” section. Please note that submissions cannot exceed 50 words and no marketing copy will be considered.
The deadline for inclusion is Friday, May 31st. If you would like to participate in this opportunity but not release specific details of your announcement, we can accommodate you. Please see last year's release as a sample for your submission.
Media Center Briefing Space and Hours
Meeting space for exhibitors who have secured briefings with the media will be available on-site inside the Media Center. This space is available on a first-come-first-serve basis at the event.
Please note that the Media Center may only be used by registered exhibitors when accompanied by a member of the media. For each meeting, one attendee must be registered as media and the other must be a registered exhibitor or speaker.
Location & Hours
The Media Center is located in the Northeastern room on the third level of the Marriott Copley Place.
| Hours | |
|---|---|
| Mon. | 8:30 am – 4:00pm |
| Tues. | 8:00am – 5:30pm |
| Wed. | 8:00am – 5:30pm |
Exhibitor Press Collateral Area
Exhibitors can leave their press kits in the Media Center beginning the first day of the event, June 17th, 2013. There will be an area for press kits, or any other special items you'd like to make available to the media in attendance. CD's, jump drives and other creative company information is always appreciated.
Press Release Guidelines
E2 owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:
- Event boilerplate should be included in the press release (see boilerplate below).
- The date and location of the event should be included in the first paragraph: E2 Conference is happening June 17-19, 2013 at the Marriott Copley Place.
- If you would like to include a quote from E2 Conference GM, Paige Pires de Almeida, send your release and suggested quote for review and approval to Joylyn Tanner at . Please allow 24-48 hours turnaround time.
If you have any questions regarding release guidelines or need additional information, please contact .
E2 Boilerplate
About E2 Conference
E2 Conference, formerly known as Enterprise 2.0, is a UBM Tech platform that provides businesses with the comprehensive coverage, content and education needed to drive innovation through enterprise applications. With a focus on social, mobile, big data & analytics, cloud, UX and more, E2 Conference highlights the choices and challenges organizations face as a result of evolving enterprise technologies. With a blend of live and online events, E2 Conference is the business technology professional's forum for engaging in discussions about the future of software and discovering strategies for business success. For more information, visit www.e2conf.com.
Media Coverage from previous E2 Events
Read archived coverage from the press to give you a better understanding of the feedback from the past events.
Encourage Your Press/Analyst Contacts to Register
If you would like to encourage any of your regular press, analyst or industry blogger to register for E2, you can direct them to our media registration site, which is available on the Media Center page.
E2 Public Relations Contacts
Joylyn Tanner
PR Manager
Jamie Porter
PR Specialist