Attend Pre-Conference Programs and Tutorials to dive deep into key topics--including customer engagement, innovation management, and the latest E2 tools and platforms. BEST VALUE- Register for a Full Event Pass to attend the Conference plus your choice of Workshops.
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 Implementing Enterprise 2.0: Exploring the Tools and Techniques of Emergent Change #e2conf-1This workshop provides an in-depth overview of the state of Enterprise 2.0 from grassroots, emergent collaboration to large-scale social media strategy. Designed for beginners to the subject as well as experienced Enterprise 2.0 practitioners, this tutorial will provide an up-to-date introduction to the material as well as a detailed exploration of the major planks of the subject matter as it is circa-2009. Lessons learned from the last 3 years of Enterprise 2.0 will be presented including best practices, case studies, new techniques, the tool/vendor landscape, and much more in a highly informative and participatory environment. The workshop will also focus on how to create clear business outcomes with Enterprise 2.0 including specific methods for achieving better productivity gains, reduced workflow costs, better knowledge retention, and greater harnessing of human ingenuity and organization-wide innovation. Backed by the new research as well as reinforced findings, attendees will come away with a clear understanding of what Enterprise 2.0 is, where it is today, and how to apply it directly for better results in the workplace. To round-out the session, new areas and emerging techniques for Enterprise 2.0 will be examined including social aggregation, analytics, expertise location, prediction markets, reputation systems, and more. Whenever possible, new patterns and practices will be backed by cited material from existing and new case studies when they show proven efficacy. This session is intended to be a comprehensive overview of the Enterprise 2.0 space from current products to best practices. Who Should Attend
You Will Learn
e2 Instructor - Dion Hinchcliffe, Founder and CTO, Editor in Chief of the Web 2.0 Journal, Hinchcliffe & Company
Dion Hinchcliffe is founder and chief technology officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks, and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also speaks and publishes about Web 2.0 and SOA on a regular basis. Dion is working on a book about Web 2.0 for Addison-Wesley and is currently editor-in-chief of the Web 2.0 Journal and AjaxWorld Magazine. Redefine Customer Engagement: A Framework for Incorporating Social Media #e2conf-2Are you ready to engage with your customers in more effective ways? Customer engagement is being revolutionized by social media utilizing new tools and methodologies. Leading enterprises which embrace the adoption of social media are experiencing profound returns by shifting how they engage with customers. Marketing, PR, product development, sales and customer service are a few of the areas that can directly benefit from these efforts. Online consumer conversations offer companies the opportunity to realize increased customer satisfaction & loyalty, shortened sales & product development cycles, expanded markets, competitive insight & more. This half day workshop will provide frameworks for incorporating social media strategies for specific business objectives that will help you to effectively connect with your customers in a more direct and cost efficient way. Course Outline
This workshop is intended for those interested in better serving their customers & improving their products to reflect consumers expressed needs & desires. This includes executive level & management from public relations, communications, marketing, product development and customer service. You Will Learn Attendees will be encouraged to consider what their business objectives are and how they can increase their revenue by utilizing social media. Specific strategies will be provided for each of the three areas that will be immediately actionable. These will be applicable if your organization has not began participating in social media or has an existing social media strategy. e2 Instructor - Connie Bensen, Community Strategist, Alterian
Connie Bensen is a key voice amongst Community Managers. Her blog is recognized as a leading resource for those involved in community building. She is presently a Community Strategist for Alterian, offering marketing products for the Enterprise which includes Techrigy SM2, a social media monitoring tool. She also provides mentorship & contributes to best practices in community management. Connie is a 2009 Society of New Communications Fellow with a research focus on social media monitoring, analytics & best practices. Connie blogs at ConnieBensen.com and EngagingTimes.com. She has previously worked with a number of companies including Network Solutions and ACD Systems. Prior to joining ACD Systems, Connie spent 9 years on the brick and mortar side of community building: public library administration, marketing & PR. Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies #e2conf-3This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies. We aim to cover 'Monday morning 9am at your desk' - real world problem solving. Typically there are urgent tasks that cannot currently be accomplished well with existing infrastructure: how do you practically leverage the promise on modern 2.0 technologies to achieve success?
e2 Instructor - Sameer Patel, Enterprise 2.0 Execution and Social Software Consulting, Span and Blogger at Pretzel Logic
Sameer leads consulting initiatives centered on leveraging social computing constructs technologies (also known as Enterprise 2.0) to accelerate business performance in the Enterprise. He has spent a decade managing teams/P&L and engagements for large organizations helping them define and execute sustainable performance acceleration initiatives in the areas of business partner networks, sales and marketing effectiveness, innovation, marketing performance and measurement, and employee productivity. Sameer has a Bachelors in Corporate Finance, Securities and Economics from Babson College in Wellesley, MA and a Masters degree in Management Information Systems (MIS) from Boston University's School of Management (Masters thesis in Knowledge Management), in Boston MA. His work experience comes from working as Managing Director of Span, Director, Strategy and Business Development at LiquidThinking and Manager of the West Coast Technology Strategy Consulting Practice at marchFIRST (USWeb/CKS / Mitchell Madison Group).Organizations that he has had the privilege to consulting for include Sun Microsystems, McKesson, Wrigley, KPMG, The Sabre Group and Ingres, amongst others. Sameer also serves as an adviser to the Open Source Digital Voting Foundation and as an advisory board member for the Enterprise 2.0 Conference. e2 Instructor - Oliver Marks, ZDNet Blogger and Partner, Dachis Corporation, Oliver Marks & Associates
Oliver Marks provides seasoned independent consulting guidance to senior management on the demystifying and effective planning of 'Enterprise 2.0' strategy, tactics, technology decisions and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony PlayStation 'WorldWide Studios' collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver writes the popular and influential 'Collaboration 2.0' blog on ZDNet and is also in demand as a thought leader for public speaking engagements on collaboration. Oliver Marks grew up in the UK and has lived in the US since 1991 - he is now a dual US/UK citizen - and has a very international business perspective. Speaker - Bevin Hernandez, Project Manager, Penn State University
Speaker - Scott Schnaars, Regional Director, Socialtext
Speaker - Chris McGrath, Co-Creator, ThoughtFarmer
Speaker - Tom Kuegler, VP Sales, PBworks
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Driving the Last 9 Yards of E20 - Innovation Management Workshop #e2conf-4 Enterprise 2.0 is all about collaboration in the pursuit of innovation. But how good of an innovator are you, and how does your organization manage its innovation? Assuming your company can get the E20 part right (and yes, that is a big assumption), how do you leverage the tools, specifically to drive creative problem solving, critical thinking and innovation? This workshop is designed to teach just that. Why is collaboration so important in the enterprise? The answer is a fundamental difference between the world of Web 2.0 and Enterprise 2.0. Enterprise 2.0 is not just about socialness and networking. The business perspective comes into play. It is no coincidence that the attention to E2.0 comes at the same time that organizations are being asked to focus on innovation. Innovation is not serendipity or purely the domain of R&D, and it is surely not about implementing the right tools set. It is a process and methodology that can be learned and leveraged. The workshop provides this insight in three basic components.
So go one step beyond E2.0. Learn how to manage innovation within your organization. E2.0 tools are powerful, but they cannot make up for poorly orchestrated innovation management processes and individuals not trained in the art and science of innovation. This session builds your innovation skills and capabilities, with a proven set of tools currently deployed in organizations around the world. Who Should Attend
You Will Learn
Take Advantage of this AMAZING opportunity What type of Collaborator are you? What drives innovation in you, and what should you avoid? How do you maximize the efficiency of collaborative teams? Thousands have gotten answers to these questions via an assessment tool known as VIEW. As part of this Enterprise 2.0 Conference pre-show tutorial, Techweb is making the VIEW assessment available to you at no additional charge. But to maximize the benefit of the assessment, you should take the survey before taking the course. If you will be attending this course, email Colleen Kraskiewicz, Conference Operations Manager to get access to the VIEW tool. It could be one of the most critical steps in bringing innovation to your organization. Survey results will ONLY be distributed to attendees of this workshop. The total time required to take VIEW is usually 10 -12 minutes. e2 Instructor - Carl Frappaolo, Co-founder and Principal, Information Architected, Inc.
Prior to founding Information Architected, Mr. Frappaolo established AIIM\'s Market Intelligence division and was the co-founder of Delphi Group. Mr. Frappaolo is the creator of several methodologies focused on the development of business strategies for the deployment of content and process technologies. He is the author of four books and hundreds of papers published in leading business and trade periodicals. Mr. Frappaolo is a frequent speaker at conferences and has delivered the keynote address at numerous national and international trade and user conventions. Insider's Guide to Evaluating and Selecting Social Software #e2conf-5Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. Industry commentators quite properly tend to focus on the cultural and organizational aspects of social computing. Yet, technology choices can also have a major impact on business effectiveness at a time when many organizations are looking to extend departmental pilot projects to enterprise-wide programs - only to discover that contemporary social computing offerings frequently struggle to scale in terms of performance and administration. This fast-paced session will share customer research from noted evaluation firm CMS Watch on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating social software vendors. The session will also de-mystify the highly crowded and fragmented social software marketplace -- Including collaboration suites, pure-play blog / wiki / social-networking products, community platforms, and revamped portal offerings from major vendors-- enabling participants to compare and contrast competing vendors. CMS Watch will also share strengths and weakness of some of the leading players, based on customer research. The workshop will conclude with an exploration of best practices in technology selection and implementation. Course Outline
Who Should Attend
You Will Learn
e2 Instructor - Tony Byrne, Founder, CMS Watch
Tony Byrne is Founder of CMS Watch, a vendor-neutral analyst firm that publishes comparative evaluations of content technologies. At CMS Watch, Tony leads of team of analysts covering various technology marketplaces on behalf of solutions buyers. Prior to founding CMS Watch in 2001, Tony led the developer team a systems integrator, following previous stints as a programmer, journalist, and international educator. He is also the author of the CMS Report and publisher of the Enterprise Portals Report, the Enterprise Search Report and the ECM Suites Report, and an avid Green BayPackers fan. Reality 2.0: Getting Started With Enterprise Social Networking #e2conf-6Social networking promises to address an array challenges and opportunities within the enterprise such as bridging generational shifts in the workforce, facilitating collaboration and community building, and supporting strategic talent initiatives. Despite these potential benefits, a number of organizations moving forward with enterprise social networking projects experience a noticeable level of uncertainty. The road to success is complex. Project teams need to overcome the perception that social tools and applications are not a critical investment. Common issues proponents of social networking face include: establishing the business case, acquiring funding, determining metrics, developing governance policies, and addressing security concerns. In addition, strategists need to anticipate how best to handle cultural issues and adoption barriers that will emerge over the course of social networking projects. In the fall of 2008, Burton Group conducted a series of in-depth interviews with 65 business and IT personnel representing 21 organizations to gain greater insight on enterprise social networking. These unguided discussions captured a variety of real-life stories, emerging best practices and common barriers confronting social networking project teams. Indeed, analysis of the study data reveals a repeating pattern of 15 critical issues organizations will likely encounter as the move forward with their internal social networking initiatives. This workshop provides an interactive forum for people to learn more about what other organizations are doing - their challenges - their successes - as well as their pain-points. Q&A time will be set aside after each module. The workshop will end with a general summation, updates on market trends, and address any remaining audience concerns. Who Should Attend
You Will Learn
e2 Instructor - Mike Gotta, Principal Analyst, Burton Group
My name is Mike Gotta and I've been in the computer industry since 1980. I've been an industry analyst since 1996, first with META Group and since July 2005, with Burton Group as a Principal Analyst. Over the years I've covered a wide range of topics but collaboration has always been my most passionate area of interest. Specifically I try to keep up on: * Organizational, social and human capital management dynamics related to communication, information sharing and collaboration issues. * Improving business performance and organizational productivity through communication and collaboration strategies. * Knowledge management trends, including community-building methods and practices * Various technologies including blogs, tagging, social bookmarks, social networking, XML syndication (RSS, Atom, OPML), microformats, presence, instant messaging and web conferencing. To contact me: Click on the LinkedIn icon on the right side of the blog page. On the home front, I'm married and have three daughters and a family dog (also female) so it's clear where I sit in terms of voting power. When not researching and pondering about technology, I follow different sports: college basketball (UConn Huskies, women and men programs), football (Green Bay Packers) and baseball (Boston Red Sox). I also ski from time to time. Cape Cod is our favorite vacation place. I also coached ponytail softball for 11 years. | |
