Santa Clara 2010 Speaker List

This session will focus on the issues keeping HR experts up at night, and the problems that urgently need solving including:

• Records management and retention, and the impact of employee online social activities on employment law
• Privacy and information security
• Policy strategy: Do you embed 'social' policies into existing policies or create standalone governance?
• Succession management and recruiting synergies
• Employee use of external social media and internal business networking, monitoring, remediation, support and training

This 'real world' session will explore the realities of legacy technologies and explore the blending of new and old ideas around HR.

Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged.

Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged.

In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media.

Close out your E2.0 Conference experience by participating in an interactive discussion of emerging challenges for community development. Come engage with your peers and hear where the discipline of community management is headed as new social methodologies become integrated into core business functions. A diverse panel of experienced community management professionals will help frame the issues and potential solutions.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For more information, click here.

The strategic design and tactical roll out of HR related collaborative Enterprise 2.0 initiatives requires analytic measurement to justify budget and measure success. This session explores case history examples, insights, and the new analytical measurement tools from which performance and quality of data metrics are extracted.

Many HR staff are frustrated at never being able to get past core responsibilities: hiring and firing, compliance against governance policy and merger and acquisitions fire drills. This session will explore how to imbue modern Enterprise 2.0 thinking into these core competencies, while leveraging the power of collaborative thinking to accelerate business performance strategically.

The State Department is the oldest executive agency in the United States. Cold war secrecy created a need-to-know culture that impeded unofficial information sharing. State’s diplomatic corps is selected for risk aversion and trained to obtain many clearances and authorizations before officially transmitting information internally.

Then the end of the Cold War was followed by the East Africa embassy bombings and 9/11. The paradigm shifted. The lack of information sharing and collaboration meant that puzzle pieces remain scattered and threats were unidentified. In this shift, the State Department’s office of eDiplomacy was born.

Come find out how State Department has embraced lightweight social media tools behind the firewall to move from a need-to-know culture to need-to-share one.

Social computing offers clear benefits in terms of improving collaboration, communication, and organizational culture, but these benefits come with risks as many security and business managers struggle with concerns related to data leakage protection, information capture, and governance for both internal and external social platforms. Durng this session we'll look at best practices for bringing social tools into the enterprise in a manner consistent with information protection requirements (e.g. how do I capture/store conversations in things like microblogs, social suites, etc. for compliance purposes).

Did you come to the Enterprise 2.0 Conference with a particularly thorny integration problem to solve? If so, you're not alone -- studies suggest the typical enterprise implements multiple, often overlapping, social and collaboration tools. Here’s your chance to get some solid answers. Bring your toughest, thorniest, most intractable E2.0 integration conundrum or project challenge to this session.

A panel of experienced consultants will compete to offer you the best advice in 2 minutes or less. The twist, though, is that none of the consultants can hear the answers that the others give. You’ll hear clever, insightful, perhaps controversial, and sometimes entertaining answers to your questions. And best of all: the attendee whose problem most successfully stumps the consultants wins an Enterprise 2.0 2011 Conference Pass!

Despite tight IT budgets, most companies continue to increase their mobile spend; owing to a more mobile workforce, improving smartphone capabilities, and new tablet devices. During this session we’ll look at some of the key trends around enterprise mobility, discuss best practices and guidelines for extending software applications to the mobile user, and look at how to incorporate mobile platforms into enterprise collaboration strategies.

SharePoint might seem nearly ubiquitous as an enterprise collaboration platform, yet many organizations are still in the process of deciding whether or how to adopt it as part of a broader Intranet platform. In the meantime, Redmond is heavily touting new social and community services in the latest version, SharePoint 2010. Join two leading industry analysts who will provide an objective overview of what works well -- and poorly -- in SharePoint 2010.

The workshop will combine analysis (drawn from early implementations) with live demos showing specific pros and cons. It will cover basic and advanced collaboration services, as well as the opportunities and pitfalls of supplementing SharePoint with 3rd-party modules.

For more information, click here.

Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. Industry commentators quite properly tend to focus on the cultural and organizational aspects of social computing. Yet, technology choices can also have a major impact on business effectiveness at a time when many organizations are looking to extend departmental pilot projects to enterprise-wide programs -- only to discover that contemporary social computing offerings frequently struggle to scale in terms of performance and administration.

This fast-paced tutorial will share customer research from noted evaluation firm Real Story Group on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating social software vendors.

For more information, click here.

Many industry debates lie beneath the surface at a large conference -- with implied arguments via individual presentations, but few opportunities to argue them head-on. Well, if you have an opinion, this is your chance.

This is an interactive session where you the audience can participate in key debates in enterprise social computing and collaboration, introducing themes that will be explored in greater detail subsequently in the track.

Real Story Group founder Tony Byrne will initially shape the session by identifying a handful of areas where critical disagreements have arisen. Potential topics include:

• Should community managers have to worry about information lifecycle management?
• Should social be an application, or a layer?
• Tools: suite, platform, or best of breed?
• Should your website/intranet have a community or be a community?
• Is SharePoint the future of collaboration?
• Socialize existing applications in lieu of social applications
• Are video and voice the future of social?

Have another hot topic? Attendees can propose their own topics for debate in a town-hall setting.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM, Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Esteemed customer and though leader panelists will talk about different facets of using social concepts to engage and collaborate with customers and other constituencies, both inside and outside the organization.

The strategic design and tactical roll out of HR related collaborative Enterprise 2.0 initiatives requires analytic measurement to justify budget and measure success. This session explores case history examples, insights, and the new analytical measurement tools from which performance and quality of data metrics are extracted.

The rapid rise of enterprise microsharing tools creates challenges and opportunities for organizations interested in greater collaboration. How can companies use social messaging to improve external and internal knowledge-sharing? How do you make smart decisions about the tools you choose: for instance, what are the advantages of social suites vs stand alone apps? How are activity streams changes the way people work at work? Join panel moderator, Marcia Conner, partner at Altimeter group focused on social messaging and collaboration, Eugene Lee, CEO of Socialtext, Tim Young, CEO of Socialcast, and Rawn Shah, head of IBM's Center of Excellence.

One of the keys to increasing engagement among employees is showing how the internal community adds value when incorporated into their workflow. Most large organizations face huge challenges in staying aligned, knowing when and how to collaborate, and capturing knowledge for future use. A large virtual team at Alcoa Fastening Systems has implemented principles of “Observable Work” – creating value through making visible and transparent the normally arcane processes of IT management.

Attendees will learn about principles and patterns of observable work and how it can benefit their organization. Specific examples and stories of observable work patterns will be demonstrated that can be applied in different contexts.

Recent industry reports suggest that the Enterprise 2.0 industry is heating up and has no signs of slowing down. However, a social software backlash is on the horizon unless the industry can show the tangible business value that social software provides. This session will show why this backlash will occur and how the industry can prevent it from happening.

Close out your E2.0 Conference experience by participating in an interactive discussion of emerging challenges for community development. Come engage with your peers and hear where the discipline of community management is headed as new social methodologies become integrated into core business functions. A diverse panel of experienced community management professionals will help frame the issues and potential solutions.

For those of you who don’t know, Comcast Spectator owns the Philadelphia Flyers National Hockey League team and the Philadelphia 76ers National Basketball Association. Mark DiMaurizio, VP of Technology Solutions for Comcast Specator is going to describe the incredible “How YOU Doin’?” Flyers fan experience program which has been one of the most immersive in professional sports – and the one of the most successful. Mark will help you understand how to deeply engage customers using collaboration, mobile, and CRM tools and programs. You'll see how the Flyers have measured success and how they’ve succeeded in reaching their objectives while involving fans in one of the most exciting and interesting SCRM efforts ever launched. A classic Social CRM engagement strategy gone right is something that is new for the most part. What Mark and the Flyers have done is a benchmark to measure against. See how the Flyers did it and how you can – even if you’re not a sports team.

Taking a somewhat unique approach, MITRE decided to deploy a "business networking" research platform on our DMZ to allow us to network and collaborate both within our enterprise and across sponsor and partner organizations. We are making enterprise customizations to an open source social networking platform (Elgg) to address security, information sharing policy, external user management strategies, organizational scaling, relationship management, and business functional requirements. We are also assessing the business value and new business models it affords.

During this fireside chat, Frank Eliason, SVP of Social Media at Citibank will help us understand how to scale social media engagement at large organizations. When customers and prospects find a channel of engagement, the range of discussion topics and types of assistance can range from a straightforward how-to, to complex billing and product portfolio questions - answers to which are generally found in deep pockets of the organization. Frank will discuss how external engagement and internal collaboration are crucial to effectively serving today's social, vocal customer.

Social computing offers clear benefits in terms of improving collaboration, communication, and organizational culture, but these benefits come with risks as many security and business managers struggle with concerns related to data leakage protection, information capture, and governance for both internal and external social platforms. Durng this session we'll look at best practices for bringing social tools into the enterprise in a manner consistent with information protection requirements (e.g. how do I capture/store conversations in things like microblogs, social suites, etc. for compliance purposes).

Did you come to the Enterprise 2.0 Conference with a particularly thorny integration problem to solve? If so, you're not alone -- studies suggest the typical enterprise implements multiple, often overlapping, social and collaboration tools. Here’s your chance to get some solid answers. Bring your toughest, thorniest, most intractable E2.0 integration conundrum or project challenge to this session.

A panel of experienced consultants will compete to offer you the best advice in 2 minutes or less. The twist, though, is that none of the consultants can hear the answers that the others give. You’ll hear clever, insightful, perhaps controversial, and sometimes entertaining answers to your questions. And best of all: the attendee whose problem most successfully stumps the consultants wins an Enterprise 2.0 2011 Conference Pass!

This session will focus on the issues keeping HR experts up at night, and the problems that urgently need solving including:

• Records management and retention, and the impact of employee online social activities on employment law
• Privacy and information security
• Policy strategy: Do you embed 'social' policies into existing policies or create standalone governance?
• Succession management and recruiting synergies
• Employee use of external social media and internal business networking, monitoring, remediation, support and training

This 'real world' session will explore the realities of legacy technologies and explore the blending of new and old ideas around HR.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For more information, click here.

Get your burning questions answered by those leading the social business revolution. They've been where you are – pick their brains to get answers to these and other questions:

• How to address the challenges faced by all community managers
• The best ways to drive community adoption - both internally and externally
• How to set up site governance and secrets from these champions to help
• How to add a community platform like Jive into your organization's software landscape
• How to select a vendor

You hear you need a Community Manager. But why do you need one? And what should a Community Manager do?

Whether you're launching an employee or market-facing community, you'll want to join this session to learn why this role is so critical to the success of your community. Speakers from three organizations will share community governance models, community manager job descriptions, and provide a glimpse into the day-in-the-life of a community manager.

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session, led by longtime industry thought leader Mike Gotta, will examine the current state of E2.0 standards in the context of application and architectures being deployed today.

Standard such as OpenSocial, Activity Streams, CMIS, and even RDFa are emerging to various degrees of relevancy in the enterprise context. Mike's analysis will be supplemented by a reaction panel of experts from different fields who will share their experiences.

2010 has brought an explosion of new social tools to the market, creating a drone of news and conversation that artificially singles out “social” as a stand-alone solution—and for enterprises, a solution to what? When you peel back the category “social,” what capabilities are we really talking about and which ones are missing when it comes to forming a solution that can truly help people in the workplace be more effective?

Learn how to cut through the noise and gain a framework for thinking about the relevance of new tools to their workplace objectives and workplace realities. Attendess will leave this session with a better understanding of use cases and best practices as well as guidance for determining whether a given solution is worth exploring for their enterprise.

The debate continues to rage—to pilot or not to pilot? The SMB experience of E2.0 offers some new and surprising lessons for the enterprise. An SMB deploy is by definition “pilot-sized” yet may also involve a full-company rollout. This lets us use SMB adoption of E2.0 tools as a laboratory for understanding how we might optimize at a larger scale.

This panel will present both the customer and vendor perspective on E2.0 in SMBs, with a focus on the pilot/no pilot debate.

The enterprise collaboration landscape is changing. Driven by the need to connect disparate workers, partners, and even customers enterprises are quickly adopting tools such as unified communications, video conferencing, workgroup collaboration services, and social computing. But absent a clear architecture and road-map we find that most deployments happen in disjointed silos, leaving organizations unable to take advantage of seamless anytime, anywhere collaboration.

During this workshop we'll define the components of a UC&C architecture. We'll identify key trends driving the need for an enterprise collaboration strategy, we'll look at examples of how vendors and their partners are integrating their UC&C offerings and finally we'll share a road-map for implementation based on numerous engagements with end-user companies.

For more information click here.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged.

Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged.

In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media.

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session, led by longtime industry thought leader Mike Gotta, will examine the current state of E2.0 standards in the context of application and architectures being deployed today.

Standard such as OpenSocial, Activity Streams, CMIS, and even RDFa are emerging to various degrees of relevancy in the enterprise context. Mike's analysis will be supplemented by a reaction panel of experts from different fields who will share their experiences.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Esteemed customer and though leader panelists will talk about different facets of using social concepts to engage and collaborate with customers and other constituencies, both inside and outside the organization.

During this fireside chat, Frank Eliason, SVP of Social Media at Citibank will help us understand how to scale social media engagement at large organizations. When customers and prospects find a channel of engagement, the range of discussion topics and types of assistance can range from a straightforward how-to, to complex billing and product portfolio questions - answers to which are generally found in deep pockets of the organization. Frank will discuss how external engagement and internal collaboration are crucial to effectively serving today's social, vocal customer.

As business progresses in the 21st century, one thing becomes clear. The customer has been dramatically transformed by a communications revolution that impacts how and when he or she interacts with people and institutions and what they expect of those institutions. But there are two things that characterize this social customer that go beyond that – 1. They are also employees and 2. Employees need to be interacting among themselves in order to understand how to best serve and communicate with those customers. Enterprise 2.0 was created to improve the internal collaboration among employees so that businesses would benefit by the increased effectiveness of their processes, by better corporate knowledge and by significant morale improvement. Social CRM was developed as the programmatic response of the company to the social customer’s ownership of the business conversation. But now, with the increasing sophistication of the tools, and the increasing stridency of customer demand, there is a clear need for E2O and SCRM to begin to comingle. Paul Greenberg, author of CRM at the Speed of Light, 4th edition, will be discussing how they can combine, why they should and what your business can do on a practical level.

Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged.

Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged.

In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media.

Close out your E2.0 Conference experience by participating in an interactive discussion of emerging challenges for community development. Come engage with your peers and hear where the discipline of community management is headed as new social methodologies become integrated into core business functions. A diverse panel of experienced community management professionals will help frame the issues and potential solutions.

SAP has a community of over 2 million customers, partners, and employees that drives a myriad of significant business efficiencies - reducing complex support incidences, supporting innovation both at SAP and for partners, and providing a rich relationship environment that increases marketing effectiveness. But SAP did not get to 2 million members overnight and they didn't start out assuming their SDN network would grow into the strategic asset it is today. Building this large and multi-faceted network took time, thoughtful incremental goals, and senior executive involvement. Come hear Mark Yolton, SVP of Communities, talk about SAP's journey.

Business plans are required to build a credible community approach but finding executive sponsors, community advocates, and peer support requires something more - a visceral understanding of the power of a social approach. This happens through 'Aha' moments when a person finally gets why social can be so powerful because they have benefited personally. It might be when a senior executive sees conversations across the organization for the first time or when a peer gets offered a promotion in another group because their expertise and contributions were visible, or when two colleagues from different parts of the globe find each other because they are working on similar problems. The more a community manager can orchestrate these 'Aha' moments for people, the faster adoption will spread. Come hear stories from experienced community managers on how they orchestrate these experiences for others.

The strategic design and tactical roll out of HR related collaborative Enterprise 2.0 initiatives requires analytic measurement to justify budget and measure success. This session explores case history examples, insights, and the new analytical measurement tools from which performance and quality of data metrics are extracted.

This workshop provides an in-depth overview of the state of Enterprise 2.0 from grassroots, emergent collaboration to large-scale social media strategy. Designed for beginners to the subject as well as experienced Enterprise 2.0 practitioners, this tutorial will provide an up-to-date introduction to the material as well as a detailed exploration of the major planks of the subject matter as it is circa-2009. Lessons learned from the last 3 years of Enterprise 2.0 will be presented including best practices, case studies, new techniques, the tool/vendor landscape, and much more in a highly informative and participatory environment.

Fore more information, click here.

Attend this session if you want to learn: what’s really happening in your community; what your most engaged members value most; specific gains people have achieved; what really works to get new members engaged; proven ways to move people up the engagement ladder; and what prevents people from getting more engaged. No one can give you all those answers, but you can use actionable analytics and a Community Development Feedback Loop to learn all of that and more for yourself, for your community. If you’re ready to move beyond relying on hunches and your gut – if you’re ready to move up to data-driven community management, we’ll teach you how to do it.

Close out your E2.0 Conference experience by participating in an interactive discussion of emerging challenges for community development. Come engage with your peers and hear where the discipline of community management is headed as new social methodologies become integrated into core business functions. A diverse panel of experienced community management professionals will help frame the issues and potential solutions.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For more information, click here.

Get your burning questions answered by those leading the social business revolution. They've been where you are – pick their brains to get answers to these and other questions:

• How to address the challenges faced by all community managers
• The best ways to drive community adoption - both internally and externally
• How to set up site governance and secrets from these champions to help
• How to add a community platform like Jive into your organization's software landscape
• How to select a vendor

The debate continues to rage—to pilot or not to pilot? The SMB experience of E2.0 offers some new and surprising lessons for the enterprise. An SMB deploy is by definition “pilot-sized” yet may also involve a full-company rollout. This lets us use SMB adoption of E2.0 tools as a laboratory for understanding how we might optimize at a larger scale.

This panel will present both the customer and vendor perspective on E2.0 in SMBs, with a focus on the pilot/no pilot debate.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

The strategic design and tactical roll out of HR related collaborative Enterprise 2.0 initiatives requires analytic measurement to justify budget and measure success. This session explores case history examples, insights, and the new analytical measurement tools from which performance and quality of data metrics are extracted.

Many HR staff are frustrated at never being able to get past core responsibilities: hiring and firing, compliance against governance policy and merger and acquisitions fire drills. This session will explore how to imbue modern Enterprise 2.0 thinking into these core competencies, while leveraging the power of collaborative thinking to accelerate business performance strategically.

The most valuable assets a company possesses are its people, but politics and divisions between them significantly weaken many companies over time, particularly at scale. Combining E 2.0 tools with other HR based approaches to create social outcomes, helps define and develop a social approach to collaboration and innovation. This session will explore how to take advantage of the value of E 2.0 tools and craft a more cohesive business entity that encourages interaction and awareness.

The newest advancements in collaboration software are bringing about exciting benefits in the workplace. This keynote will illustrate:

• Challenges with traditional collaboration software
• New solutions and new business use cases
• The business value of the new applications
• How users can generate these benefits without IT hand-holding

The session will include an illustrative software demonstration with an in-depth visit into a real-world business solution and an on-stage discussion with a collaboration customer using these newer tools.

Creating an award-winning online community that provides continual member engagement can be an extremely challenging endeavor. Hear the secrets of planning and execution to grow an online community from a few members to thousands in less than five years.

You will learn:

• To plan and execute a community that matches individual company needs
• How to tie product roadmaps to communities and customer engagement
• The ROI – How will this help your company?

Many HR staff are frustrated at never being able to get past core responsibilities: hiring and firing, compliance against governance policy and merger and acquisitions fire drills. This session will explore how to imbue modern Enterprise 2.0 thinking into these core competencies, while leveraging the power of collaborative thinking to accelerate business performance strategically.

Investment decisions are only as good as the advice they are based on. Given this reality, Charles Schwab & Co. is using social computing to improve its service representatives’ expertise. Schwab is unleashing valuable financial knowledge across its geographically-dispersed organization by creating shared company-wide communities, blogs, and activity streams.

Learn from the unexpected successes and pitfalls of Cisco’s journey to build a scalable governance model balanced with flexibility, and unleash a global integrated Social Networking and Collaboration platform across the enterprise. Get up to speed on how to develop and operationalize governance for Social Collaboration, as well as enable speed, scalability and agility balanced with innovation.

The debate continues to rage—to pilot or not to pilot? The SMB experience of E2.0 offers some new and surprising lessons for the enterprise. An SMB deploy is by definition “pilot-sized” yet may also involve a full-company rollout. This lets us use SMB adoption of E2.0 tools as a laboratory for understanding how we might optimize at a larger scale.

This panel will present both the customer and vendor perspective on E2.0 in SMBs, with a focus on the pilot/no pilot debate.

Despite tight IT budgets, most companies continue to increase their mobile spend; owing to a more mobile workforce, improving smartphone capabilities, and new tablet devices. During this session we’ll look at some of the key trends around enterprise mobility, discuss best practices and guidelines for extending software applications to the mobile user, and look at how to incorporate mobile platforms into enterprise collaboration strategies.

Social computing offers clear benefits in terms of improving collaboration, communication, and organizational culture, but these benefits come with risks as many security and business managers struggle with concerns related to data leakage protection, information capture, and governance for both internal and external social platforms. Durng this session we'll look at best practices for bringing social tools into the enterprise in a manner consistent with information protection requirements (e.g. how do I capture/store conversations in things like microblogs, social suites, etc. for compliance purposes).

Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged.

Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged.

In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media.

This session will address the social customer, their expectations of organizations they choose to do business with and how organizations can use new mediums to engage and collaborate with customers and prospects, to compliment traditional CRM approaches.

You hear you need a Community Manager. But why do you need one? And what should a Community Manager do?

Whether you're launching an employee or market-facing community, you'll want to join this session to learn why this role is so critical to the success of your community. Speakers from three organizations will share community governance models, community manager job descriptions, and provide a glimpse into the day-in-the-life of a community manager.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Human Capital Management is rapidly evolving and broadening its focus. Today’s mission revolves not only around helping shape culture, and managing compensation and benefits, but on acquiring, developing and retaining key talent, aligning employee performance with business results, and supporting organizational innovation and change. In support of this evolving mandate, companies are leveraging a variety of social and collaboration technologies combined with Cloud architectures that are delivering bottom line results. This panel of senior business and IT executives will examine how they are applying and realizing value from the use of modern technologies to solve specific HCM and related problems.

The rapid rise of enterprise microsharing tools creates challenges and opportunities for organizations interested in greater collaboration. How can companies use social messaging to improve external and internal knowledge-sharing? How do you make smart decisions about the tools you choose: for instance, what are the advantages of social suites vs stand alone apps? How are activity streams changes the way people work at work? Join panel moderator, Marcia Conner, partner at Altimeter group focused on social messaging and collaboration, Eugene Lee, CEO of Socialtext, Tim Young, CEO of Socialcast, and Rawn Shah, head of IBM's Center of Excellence.

This session will focus on the issues keeping HR experts up at night, and the problems that urgently need solving including:

• Records management and retention, and the impact of employee online social activities on employment law
• Privacy and information security
• Policy strategy: Do you embed 'social' policies into existing policies or create standalone governance?
• Succession management and recruiting synergies
• Employee use of external social media and internal business networking, monitoring, remediation, support and training

This 'real world' session will explore the realities of legacy technologies and explore the blending of new and old ideas around HR.

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session, led by longtime industry thought leader Mike Gotta, will examine the current state of E2.0 standards in the context of application and architectures being deployed today.

Standard such as OpenSocial, Activity Streams, CMIS, and even RDFa are emerging to various degrees of relevancy in the enterprise context. Mike's analysis will be supplemented by a reaction panel of experts from different fields who will share their experiences.

Close out your E2.0 Conference experience by participating in an interactive discussion of emerging challenges for community development. Come engage with your peers and hear where the discipline of community management is headed as new social methodologies become integrated into core business functions. A diverse panel of experienced community management professionals will help frame the issues and potential solutions.

Get your burning questions answered by those leading the social business revolution. They've been where you are – pick their brains to get answers to these and other questions:

• How to address the challenges faced by all community managers
• The best ways to drive community adoption - both internally and externally
• How to set up site governance and secrets from these champions to help
• How to add a community platform like Jive into your organization's software landscape
• How to select a vendor

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For more information, click here.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM, Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Get your burning questions answered by those leading the social business revolution. They've been where you are – pick their brains to get answers to these and other questions:

• How to address the challenges faced by all community managers
• The best ways to drive community adoption - both internally and externally
• How to set up site governance and secrets from these champions to help
• How to add a community platform like Jive into your organization's software landscape
• How to select a vendor

Esteemed customer and though leader panelists will talk about different facets of using social concepts to engage and collaborate with customers and other constituencies, both inside and outside the organization.

Recent industry reports suggest that the Enterprise 2.0 industry is heating up and has no signs of slowing down. However, a social software backlash is on the horizon unless the industry can show the tangible business value that social software provides. This session will show why this backlash will occur and how the industry can prevent it from happening.

Human Capital Management is rapidly evolving and broadening its focus. Today’s mission revolves not only around helping shape culture, and managing compensation and benefits, but on acquiring, developing and retaining key talent, aligning employee performance with business results, and supporting organizational innovation and change. In support of this evolving mandate, companies are leveraging a variety of social and collaboration technologies combined with Cloud architectures that are delivering bottom line results. This panel of senior business and IT executives will examine how they are applying and realizing value from the use of modern technologies to solve specific HCM and related problems.

The strategic design and tactical roll out of HR related collaborative Enterprise 2.0 initiatives requires analytic measurement to justify budget and measure success. This session explores case history examples, insights, and the new analytical measurement tools from which performance and quality of data metrics are extracted.

Many HR staff are frustrated at never being able to get past core responsibilities: hiring and firing, compliance against governance policy and merger and acquisitions fire drills. This session will explore how to imbue modern Enterprise 2.0 thinking into these core competencies, while leveraging the power of collaborative thinking to accelerate business performance strategically.

This session will focus on the issues keeping HR experts up at night, and the problems that urgently need solving including:

• Records management and retention, and the impact of employee online social activities on employment law
• Privacy and information security
• Policy strategy: Do you embed 'social' policies into existing policies or create standalone governance?
• Succession management and recruiting synergies
• Employee use of external social media and internal business networking, monitoring, remediation, support and training

This 'real world' session will explore the realities of legacy technologies and explore the blending of new and old ideas around HR.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For more information, click here.

Business plans are required to build a credible community approach but finding executive sponsors, community advocates, and peer support requires something more - a visceral understanding of the power of a social approach. This happens through 'Aha' moments when a person finally gets why social can be so powerful because they have benefited personally. It might be when a senior executive sees conversations across the organization for the first time or when a peer gets offered a promotion in another group because their expertise and contributions were visible, or when two colleagues from different parts of the globe find each other because they are working on similar problems. The more a community manager can orchestrate these 'Aha' moments for people, the faster adoption will spread. Come hear stories from experienced community managers on how they orchestrate these experiences for others.

Join other conference attendees for an informal BarCamp to discuss the hot issues in Enterprise 2.0 . The Enterprise 2.0 BarCamp will be hosted by Ross Mayfield, Founder of Socialtext and Susan Scrupski, Founder of The 2.0 Adoption Council and will provide an opportunity to share your ideas and get your specific questions answered.

In traditional BarCamps form, the program will be unstructured. But some of the topics we are likely to cover include:

• Enterprise 2.0 Platform selection
• Organization and Behavioral Change with E2.0
• Community Management
• Advanced/Expert Challenges

If you've never been to a BarCamp, make this your first. If you have been to a BarCamp, help us make this your best! Cocktails will be provided.

Human Capital Management is rapidly evolving and broadening its focus. Today’s mission revolves not only around helping shape culture, and managing compensation and benefits, but on acquiring, developing and retaining key talent, aligning employee performance with business results, and supporting organizational innovation and change. In support of this evolving mandate, companies are leveraging a variety of social and collaboration technologies combined with Cloud architectures that are delivering bottom line results. This panel of senior business and IT executives will examine how they are applying and realizing value from the use of modern technologies to solve specific HCM and related problems.

Learn from the unexpected successes and pitfalls of Cisco’s journey to build a scalable governance model balanced with flexibility, and unleash a global integrated Social Networking and Collaboration platform across the enterprise. Get up to speed on how to develop and operationalize governance for Social Collaboration, as well as enable speed, scalability and agility balanced with innovation.

Despite tight IT budgets, most companies continue to increase their mobile spend; owing to a more mobile workforce, improving smartphone capabilities, and new tablet devices. During this session we’ll look at some of the key trends around enterprise mobility, discuss best practices and guidelines for extending software applications to the mobile user, and look at how to incorporate mobile platforms into enterprise collaboration strategies.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For more information, click here.

You hear you need a Community Manager. But why do you need one? And what should a Community Manager do?

Whether you're launching an employee or market-facing community, you'll want to join this session to learn why this role is so critical to the success of your community. Speakers from three organizations will share community governance models, community manager job descriptions, and provide a glimpse into the day-in-the-life of a community manager.

The newest advancements in collaboration software are bringing about exciting benefits in the workplace. This keynote will illustrate:

• Challenges with traditional collaboration software
• New solutions and new business use cases
• The business value of the new applications
• How users can generate these benefits without IT hand-holding

The session will include an illustrative software demonstration with an in-depth visit into a real-world business solution and an on-stage discussion with a collaboration customer using these newer tools.

Business plans are required to build a credible community approach but finding executive sponsors, community advocates, and peer support requires something more - a visceral understanding of the power of a social approach. This happens through 'Aha' moments when a person finally gets why social can be so powerful because they have benefited personally. It might be when a senior executive sees conversations across the organization for the first time or when a peer gets offered a promotion in another group because their expertise and contributions were visible, or when two colleagues from different parts of the globe find each other because they are working on similar problems. The more a community manager can orchestrate these 'Aha' moments for people, the faster adoption will spread. Come hear stories from experienced community managers on how they orchestrate these experiences for others.

Esteemed customer and though leader panelists will talk about different facets of using social concepts to engage and collaborate with customers and other constituencies, both inside and outside the organization.

During this fireside chat, Frank Eliason, SVP of Social Media at Citibank will help us understand how to scale social media engagement at large organizations. When customers and prospects find a channel of engagement, the range of discussion topics and types of assistance can range from a straightforward how-to, to complex billing and product portfolio questions - answers to which are generally found in deep pockets of the organization. Frank will discuss how external engagement and internal collaboration are crucial to effectively serving today's social, vocal customer.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For more information, click here.

Social computing offers clear benefits in terms of improving collaboration, communication, and organizational culture, but these benefits come with risks as many security and business managers struggle with concerns related to data leakage protection, information capture, and governance for both internal and external social platforms. Durng this session we'll look at best practices for bringing social tools into the enterprise in a manner consistent with information protection requirements (e.g. how do I capture/store conversations in things like microblogs, social suites, etc. for compliance purposes).

Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged.

Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged.

In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media.

Many HR staff are frustrated at never being able to get past core responsibilities: hiring and firing, compliance against governance policy and merger and acquisitions fire drills. This session will explore how to imbue modern Enterprise 2.0 thinking into these core competencies, while leveraging the power of collaborative thinking to accelerate business performance strategically.

This session will focus on the issues keeping HR experts up at night, and the problems that urgently need solving including:

• Records management and retention, and the impact of employee online social activities on employment law
• Privacy and information security
• Policy strategy: Do you embed 'social' policies into existing policies or create standalone governance?
• Succession management and recruiting synergies
• Employee use of external social media and internal business networking, monitoring, remediation, support and training

This 'real world' session will explore the realities of legacy technologies and explore the blending of new and old ideas around HR.

Business plans are required to build a credible community approach but finding executive sponsors, community advocates, and peer support requires something more - a visceral understanding of the power of a social approach. This happens through 'Aha' moments when a person finally gets why social can be so powerful because they have benefited personally. It might be when a senior executive sees conversations across the organization for the first time or when a peer gets offered a promotion in another group because their expertise and contributions were visible, or when two colleagues from different parts of the globe find each other because they are working on similar problems. The more a community manager can orchestrate these 'Aha' moments for people, the faster adoption will spread. Come hear stories from experienced community managers on how they orchestrate these experiences for others.

Despite tight IT budgets, most companies continue to increase their mobile spend; owing to a more mobile workforce, improving smartphone capabilities, and new tablet devices. During this session we’ll look at some of the key trends around enterprise mobility, discuss best practices and guidelines for extending software applications to the mobile user, and look at how to incorporate mobile platforms into enterprise collaboration strategies.

Social computing offers clear benefits in terms of improving collaboration, communication, and organizational culture, but these benefits come with risks as many security and business managers struggle with concerns related to data leakage protection, information capture, and governance for both internal and external social platforms. Durng this session we'll look at best practices for bringing social tools into the enterprise in a manner consistent with information protection requirements (e.g. how do I capture/store conversations in things like microblogs, social suites, etc. for compliance purposes).

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For more information, click here.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For more information, click here.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Business plans are required to build a credible community approach but finding executive sponsors, community advocates, and peer support requires something more - a visceral understanding of the power of a social approach. This happens through 'Aha' moments when a person finally gets why social can be so powerful because they have benefited personally. It might be when a senior executive sees conversations across the organization for the first time or when a peer gets offered a promotion in another group because their expertise and contributions were visible, or when two colleagues from different parts of the globe find each other because they are working on similar problems. The more a community manager can orchestrate these 'Aha' moments for people, the faster adoption will spread. Come hear stories from experienced community managers on how they orchestrate these experiences for others.

The most valuable assets a company possesses are its people, but politics and divisions between them significantly weaken many companies over time, particularly at scale. Combining E 2.0 tools with other HR based approaches to create social outcomes, helps define and develop a social approach to collaboration and innovation. This session will explore how to take advantage of the value of E 2.0 tools and craft a more cohesive business entity that encourages interaction and awareness.

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this full-day workshop meet the vanguard of those who are currently engaged in implementing Enterprise 2.0 within large organizations. Learn firsthand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

For more information, click here.

Join other conference attendees for an informal BarCamp to discuss the hot issues in Enterprise 2.0 . The Enterprise 2.0 BarCamp will be hosted by Ross Mayfield, Founder of Socialtext and Susan Scrupski, Founder of The 2.0 Adoption Council and will provide an opportunity to share your ideas and get your specific questions answered.

In traditional BarCamps form, the program will be unstructured. But some of the topics we are likely to cover include:

• Enterprise 2.0 Platform selection
• Organization and Behavioral Change with E2.0
• Community Management
• Advanced/Expert Challenges

If you've never been to a BarCamp, make this your first. If you have been to a BarCamp, help us make this your best! Cocktails will be provided.

The rapid rise of enterprise microsharing tools creates challenges and opportunities for organizations interested in greater collaboration. How can companies use social messaging to improve external and internal knowledge-sharing? How do you make smart decisions about the tools you choose: for instance, what are the advantages of social suites vs stand alone apps? How are activity streams changes the way people work at work? Join panel moderator, Marcia Conner, partner at Altimeter group focused on social messaging and collaboration, Eugene Lee, CEO of Socialtext, Tim Young, CEO of Socialcast, and Rawn Shah, head of IBM's Center of Excellence.

Did you come to the Enterprise 2.0 Conference with a particularly thorny integration problem to solve? If so, you're not alone -- studies suggest the typical enterprise implements multiple, often overlapping, social and collaboration tools. Here’s your chance to get some solid answers. Bring your toughest, thorniest, most intractable E2.0 integration conundrum or project challenge to this session.

A panel of experienced consultants will compete to offer you the best advice in 2 minutes or less. The twist, though, is that none of the consultants can hear the answers that the others give. You’ll hear clever, insightful, perhaps controversial, and sometimes entertaining answers to your questions. And best of all: the attendee whose problem most successfully stumps the consultants wins an Enterprise 2.0 2011 Conference Pass!

SharePoint might seem nearly ubiquitous as an enterprise collaboration platform, yet many organizations are still in the process of deciding whether or how to adopt it as part of a broader Intranet platform. In the meantime, Redmond is heavily touting new social and community services in the latest version, SharePoint 2010. Join two leading industry analysts who will provide an objective overview of what works well -- and poorly -- in SharePoint 2010.

The workshop will combine analysis (drawn from early implementations) with live demos showing specific pros and cons. It will cover basic and advanced collaboration services, as well as the opportunities and pitfalls of supplementing SharePoint with 3rd-party modules.

For more information, click here.

Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged.

Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged.

In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media.

When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM, Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges.

Human Capital Management is rapidly evolving and broadening its focus. Today’s mission revolves not only around helping shape culture, and managing compensation and benefits, but on acquiring, developing and retaining key talent, aligning employee performance with business results, and supporting organizational innovation and change. In support of this evolving mandate, companies are leveraging a variety of social and collaboration technologies combined with Cloud architectures that are delivering bottom line results. This panel of senior business and IT executives will examine how they are applying and realizing value from the use of modern technologies to solve specific HCM and related problems.

This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies.

For more information, click here.

With more business relationships being developed online, providing an exceptional experience is crucial. Come and hear how personalized, mobile-ready websites that encourage social participation can help drive loyalty and profitable growth – plus success stories of organisations who are leading the way. Also get a look into an exciting announcement!

Esteemed customer and though leader panelists will talk about different facets of using social concepts to engage and collaborate with customers and other constituencies, both inside and outside the organization.

Human Capital Management is rapidly evolving and broadening its focus. Today’s mission revolves not only around helping shape culture, and managing compensation and benefits, but on acquiring, developing and retaining key talent, aligning employee performance with business results, and supporting organizational innovation and change. In support of this evolving mandate, companies are leveraging a variety of social and collaboration technologies combined with Cloud architectures that are delivering bottom line results. This panel of senior business and IT executives will examine how they are applying and realizing value from the use of modern technologies to solve specific HCM and related problems.

The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session, led by longtime industry thought leader Mike Gotta, will examine the current state of E2.0 standards in the context of application and architectures being deployed today.

Standard such as OpenSocial, Activity Streams, CMIS, and even RDFa are emerging to various degrees of relevancy in the enterprise context. Mike's analysis will be supplemented by a reaction panel of experts from different fields who will share their experiences.

One of the keys to increasing engagement among employees is showing how the internal community adds value when incorporated into their workflow. Most large organizations face huge challenges in staying aligned, knowing when and how to collaborate, and capturing knowledge for future use. A large virtual team at Alcoa Fastening Systems has implemented principles of “Observable Work” – creating value through making visible and transparent the normally arcane processes of IT management.

Attendees will learn about principles and patterns of observable work and how it can benefit their organization. Specific examples and stories of observable work patterns will be demonstrated that can be applied in different contexts.

Did you come to the Enterprise 2.0 Conference with a particularly thorny integration problem to solve? If so, you're not alone -- studies suggest the typical enterprise implements multiple, often overlapping, social and collaboration tools. Here’s your chance to get some solid answers. Bring your toughest, thorniest, most intractable E2.0 integration conundrum or project challenge to this session.

A panel of experienced consultants will compete to offer you the best advice in 2 minutes or less. The twist, though, is that none of the consultants can hear the answers that the others give. You’ll hear clever, insightful, perhaps controversial, and sometimes entertaining answers to your questions. And best of all: the attendee whose problem most successfully stumps the consultants wins an Enterprise 2.0 2011 Conference Pass!

Get your burning questions answered by those leading the social business revolution. They've been where you are – pick their brains to get answers to these and other questions:

• How to address the challenges faced by all community managers
• The best ways to drive community adoption - both internally and externally
• How to set up site governance and secrets from these champions to help
• How to add a community platform like Jive into your organization's software landscape
• How to select a vendor

The debate continues to rage—to pilot or not to pilot? The SMB experience of E2.0 offers some new and surprising lessons for the enterprise. An SMB deploy is by definition “pilot-sized” yet may also involve a full-company rollout. This lets us use SMB adoption of E2.0 tools as a laboratory for understanding how we might optimize at a larger scale.

This panel will present both the customer and vendor perspective on E2.0 in SMBs, with a focus on the pilot/no pilot debate.

The debate continues to rage—to pilot or not to pilot? The SMB experience of E2.0 offers some new and surprising lessons for the enterprise. An SMB deploy is by definition “pilot-sized” yet may also involve a full-company rollout. This lets us use SMB adoption of E2.0 tools as a laboratory for understanding how we might optimize at a larger scale.

This panel will present both the customer and vendor perspective on E2.0 in SMBs, with a focus on the pilot/no pilot debate.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

SAP has a community of over 2 million customers, partners, and employees that drives a myriad of significant business efficiencies - reducing complex support incidences, supporting innovation both at SAP and for partners, and providing a rich relationship environment that increases marketing effectiveness. But SAP did not get to 2 million members overnight and they didn't start out assuming their SDN network would grow into the strategic asset it is today. Building this large and multi-faceted network took time, thoughtful incremental goals, and senior executive involvement. Come hear Mark Yolton, SVP of Communities, talk about SAP's journey.

The rapid rise of enterprise microsharing tools creates challenges and opportunities for organizations interested in greater collaboration. How can companies use social messaging to improve external and internal knowledge-sharing? How do you make smart decisions about the tools you choose: for instance, what are the advantages of social suites vs stand alone apps? How are activity streams changes the way people work at work? Join panel moderator, Marcia Conner, partner at Altimeter group focused on social messaging and collaboration, Eugene Lee, CEO of Socialtext, Tim Young, CEO of Socialcast, and Rawn Shah, head of IBM's Center of Excellence.

The social business revolution is well underway. Companies that are leading it are achieving material competitive advantage by focusing on business outcomes. Jive CEO Tony Zingale will explain why trying to get "Facebook for the enterprise" in your company is a losing social business strategy. He'll also spotlight leaders of the social business revolution and share their success stories from the front lines.