2011

What people are saying here @ E2:

MeganMurray: This is def the smart kids session this morning. #e2conf @gordonr @vanderwal. Lucky to have been here for it.

2011 Media Coverage


How Business Leaders Handle the Social Data Explosion: an Interview with Tom Kelly and Jonathan Schwartz
By Rawn Shah
December 1, 2011
Forbes
At Enterprise 2.0 conference Santa Clara, I interviewed Tom Kelly, CEO of Moxie Software, and Jonathan Schwartz, now Board member of Moxie, industry luminary, and former CEO of Sun Microsystems. I wanted to get their perspectives on various topics including the implications of this explosion of data, to whom do leaders listen, and how.

Social Business Success in 2012: Simplicity is the Key
By Chelsi Nakano
November 28, 2011
CMS Wire
At this year's Enterprise 2.0 Conference in Santa Clara, Socialcast founder Tim Young put it very plainly. Just because you're a complex company doesn't mean you need complex tools.

My lesson from Enterprise 2.0: People are the weakest link
By Ted Sapountzis
November 28, 2011
SocialMedia Today
I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara two weeks ago as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended.

New Contexts of Mobile Work and Workers Beyond the Office: Remote Forestry
By Rawn Shah
November 27, 2011
Forbes
At Enterprise 2.0 conference, we heard about a rising new buzzword "SoLoMo" to describe that combined context of social, location, and mobile as a new frame of how people work together.

The case for stripped-down Enterprise 2.0 tools
By Molly Bernhart Walker
November 23, 2011
Fierce Content Management
"Simple tools are incredibly powerful," said Young Nov. 15, during a keynote at the Enterprise 2.0 Conference in Santa Clara, Calif. It's very difficult to solve a complex problem with a complex tool, he added.

Have you suffered from coworker TMI?
By David Spark
November 23, 2011
Spark Minute
When you engage in social media and choose to collaborate you turn on the fire hose of information. Some of its valuable, some of it's not related, and some is information you wish you didn't hear. Do you really care where people are checking in, eating, or the music they're listening to? We all talk about the importance of sharing, but when is it too much? At the Enterprise 2.0 conference in Santa Clara, California, I asked attendees, "What do you know about your colleagues you wish you didn't know?"

My Lesson From Enterprise 2.0: People Are The Weakest Link
By Ted Sapountzis
November 22, 2011
Business 2 Community
I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara last week as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. You can access the rest of the Enterprise 2.0 keynote presentations here.Many (smarter than me) folks have already blogged about the event (and you can find many of the posts here), but I also wanted to provide my four big takeaways that I saw repeated in many of the Enterprise 2.0 keynotes and breakout sessions:

Social media adoption, the serendipity economy and flock behavior in communities
By Maggie Fox
November 22, 2011
Social Media Group
Last week I attended the Enterprise 2.0 conference in Santa Clara, where I managed to catch an amazing session with Daniel W. Rasmus called "The Serendipity Economy". I found myself compulsively live-tweeting throughout Daniel's talk. His thesis is essentially that our legacy, industrial-age approach to economics does not fit within our modern knowledge economy framework.

Enterprise 2.0 maturing with a focus on how we manage, measure, and motivate
By Ryan Nichols
November 21, 2011
Computerworld
Have you ever been to a technology conference where the technology wasn't the most interesting part? That was my experience last week at the Enterprise 2.0 conference, in Santa Clara. Seven years after we first started using the term "Enterprise 2.0," the most interesting content at the conference was about how this type of technology is both enabled by and enabling new ways of managing, measuring, and motivating people.

More BI Packages Add Collaboration: Who Needs It?
By Doug Henschen
November 21, 2011
InformationWeek
Tibco is now squeezing on board, joining the likes of Actuate, Adaptive Planning, Birst, LogiXML, and QlikTech, and others that have added collaborative features in 2011. I'm not saying BI vendors shouldn't be adding these features, but as we learned at last week's Enterprise 2.0 Conference, it's hard enough for enterprises to figure out their general-purpose collaboration strategies, as they try to decide how to mimic the influence of social networks inside companies.

Apperian Expands Enterprise Mobile App Management To Android
By David F. Carr
November 18, 2011
InformationWeek
A prominent mobile app distribution and management service for the iPhone is expanding to support Android as well."Part of the reason we weren't on Android before now is there wasn't as much demand," said Cimarron Buser, VP of marketing for Apperian, in an interview at Enterprise 2.0 in Santa Clara, Calif., a UBM TechWeb event.

4 Viral Social Software Tips From Enterprise 2.0
By David F. Carr
November 18, 2011
The BrainYard
At Enterprise 2.0 in Santa Clara, Jonathan LeBlanc shared a "a few basic principles you can use to socialize your applications and make them relevant to your users social and interest graphs." A developer evangelist for eBay's X.commerce business unit, who previously held a similar post at Yahoo, LeBlanc is the author of Programming Social Applications and a member of the board guiding the development of OpenSocial, which has both consumer and enterprise applications. He also participated in a Designing Social Applications panel discussion at the show.

Observations from Enterprise 2.0
By David Kovacovich
November 17, 2011
Dave's Weekly Thoughts
Every year people gather in various cities to discuss the next phase of the inter-webs....also know as Enterprise 2.0. This conference is a thought leadership explosion uniting the directives and intangibles that guide the next day of the ever-evolving world of social media and the like. The degree of collaborative thinking is encouraging to say the least. New platforms are introduced and strategies are discussed. We learn how to measure the ROI of social media, how to sell it our executives and what trends to adopt/ignore.

E2Conf Santa Clara 2011 - What Urban Planning Can Teach Social Business Design
By Gordon Ross
November 17, 2011
Thought Farmer
On Wednesday morning at Enterprise 2.0 Santa Clara 2011, a small group of people came out to watch Thomas Vander Wal and I try to do our best in describing some of the ideas that we've been kicking around for a while about social software and its relationship to the field of urban planning. Having been to a number of Enterprise 2.0 conferences on both coasts and having been critical of some of the content in the past, I figured it was time to put my money where my mouth is and try to provide a different perspective. This was not your "top 10 things you can do to drive E2.0 adoption" presentation. Far from it.

CubeVibe Wins Enterprise 2.0 Launch Pad Competition
By David F. Carr
November 17, 2011
The BrainYard
The Launch Pad contest at Enterprise 2.0 Santa Clara was decided with a text message vote by attendees, after they saw presentations from three Launch Pad finalists, also including Streamer and Flowr.[Every corporate social network worth its salt acts partly as a forum for recognizing achievement. The Kudos service adds the element of keeping score. See Kudos Offers Simple Social Employee Recognition.]Participants this year pitched their submissions first via Twitter. Top submissions were invited by the jury to upload a short video to the Launch Pad site to compete for the chance to present to the Enterprise 2.0 community.

Internal Social Networks Now Important Proving Ground
By Debra Donston-Miller
November 17, 2011
The BrainYard
At the Enterprise 2.0 conference, a UBM TechWeb event, technology evangelist Robert Scoble predicted that Facebook and Google will both wind up in the enterprise social networking market within the next couple of years. He said he sees the potential for Google as an enterprise social network that will be used for internal company communication.However, for any social initiative to achieve success, said Lightman, organizations will have to prepare for and weather a cultural shift.

Does SharePoint Have Future As A Social Platform?
By David F. Carr
November 17, 2011
The BrainYard
Analysts Tony Byrne, president of the Real Story Group, and Rob Koplowitz, VP and principal analyst at Forrester Research, agreed on that much, even though they differed on some of the details, in a panel discussion at Enterprise 2.0 in Santa Clara, Calif., a UBM TechWeb event. The moderator was Steve Wylie, a general manager with UBM TechWeb's conference division and past organizer of the Enterprise 2.0 events.When Wylie asked Koplowitz whether SharePoint was "just a portal," his answer was an emphatic "no" because, although SharePoint includes a portal, it provides many other capabilities. Yet when asked if SharePoint was a social network, Koplowitz shook his head and said, "it's a lot better portal than it is a social platform."

Internal Social Networks Now Important Proving Ground
By Debra Donston-Miller
November 17, 2011
The BrainYard
At the Enterprise 2.0 conference, a UBM TechWeb event, technology evangelist Robert Scoble predicted that Facebook and Google will both wind up in the enterprise social networking market within the next couple of years.

Building a Rock Star Community Team
By Simon Dance
November 17, 2011
Interact Intranet
One of my favourite parts of day 3 of Enterprise 2.0 - Santa Clara was the talk "Building a Rock Star Community Team" from Bill Johnston (@billjohnston) Director of Global Online Communities at Dell and Dawn Lacallade (@dawnl).

CubeVibe Wins Enterprise 2.0 Launch Pad Competition
By David Carr
November 17, 2011
The BrainYard
The social employee-feedback tool CubeVibe won the Enterprise 2.0 People's Choice contest for best new social business application, in a vote of the conference audience.

VMware's Social Chief: Complexity Kills
By David F. Carr
November 16, 2011
The BrainYard
In his keynote at Enterprise 2.0 in Santa Clara, Calif., a UBM TechWeb event, and in an interview, Young warned against the tendency of enterprise organizations to demand more complexity--like the Fortune 100 company that came to a Socialcast with a request for proposals that included 450 feature requirements. This tome was so dense that it took forever to read and try to understand.Enterprises think they need that complexity because they are complex organizations, "but you don't fight complexity with more complexity," Young said.

eBay Bribes Staff With Xboxes To Bootstrap Social Network
By Robert McMillan
November 16, 2011
WIRED
After kicking off a "Hubgrade" contest that gave people a chance to win gift cards or - the grand prize - an Xbox, the total number of profiles skyrocketed from 700 to about 6,000, he said, speaking at the Enterprise 2.0 conference here in San Jose Tuesday.Built on top of Sharepoint 2010 and NewsGator, the Hub is pretty cool. It lets eBay employees build communities, search for information, and even post status updates to the corporate network, LinkedIn and Twitter simultaneously.

Will Google, Facebook Launch Business Social Networks?
By David F. Carr
November 16, 2011
The BrainYard
Tech evangelist Richard Scoble tells Enterprise 2.0 crowd that he predicts this to happen within the next couple of years.Technology evangelist Robert Scoble predicted that Facebook and Google will both wind up in the enterprise social networking market within the next couple of years, as they seek new uses for their social software.

Bunchball brings gamification to Adobe's digital marketing suite
By Dean Takahashi
November 16, 2011
VentureBeat
Gamification is one of the hot trends in gaming, as other businesses seek to learn from the engagement of game fans. At the Enterprise 2.0 conference, Bunchball announced it has joined the Adobe Genesis partner ecosystem. Adobe will gather in-depth analytics around gamification initiatives so that it can enhance user experiences and improve audience engagement.

The Next Social Media Challenges
By Brian Sommer
November 16, 2011
ZDNet
Interesting insights re: Social Media and the Enterprise @ Enterprise 2.0. But, are there some new capabilities that the market needs for social media to work well for businesses? Tech is scaling here but people aren't.

People are the Weakest Link in Enterprise 2.0 #e2conf
By Chelsi Nakano
November 16, 2011
CMS Wire
To lay the groundwork for her talk at this year's Enterprise 2.0 Conference in Santa Clara, Community Roundtable Principal Rachel Happe likened e2.0 to a very famous rabbit hole. And us? Naturally, we're Alice, falling swiftly down into the darkness.

How Facebook Manages Its Workforce
By David Carr
November 16, 2011
The BrainYard
Facebook is growing so fast it had to implement new forms of employee reviews in a "learn or lose" work environment, execs tell Enterprise 2.0 conference.

Socialtext Boosts Mobile Features to Show at Enterprise 2.0 Conference
By Steve Sechrist
November 15, 2011
CMS Wire
Socialtext said it will be providing demos of these upcoming features and enhancements, including the mobile applications, at the Enterprise 2.0 Conference in Santa Clara, Calif. this week at Socialtext Booth #404.

Genentech Fights Social 'Noise' By Setting Goals
By Thomas Claburn
November 15, 2011
The BrainYard
"Social without a goal is really just a whole lot of noise," declared Andy Wang, principal systems architect at Genentech, at the Enterprise 2.0 Conference, a UBM TechWeb event, on Tuesday.

The Industrial Age Has Finally Run out of Gas - An Interview With Don Tapscott
By Rawn Shah
November 15, 2011
Forbes
Somewhere, between the APEC CEO Summit with world leaders in Hawaii, receiving a place on the Thinkers 50, a keynote speech at the Enterprise 2.0 conference, and another trip to Brazil for TEDx USPLeste all on the same day, I had a conversation with Don Tapscott yesterday on the changes terraforming the landscape of business and society.

Enterprise 2.0: How We Manage Needs A Reboot
By David F. Carr
November 15, 2011
The BrainYard
The Enterprise 2.0 conference began Monday by challenging attendees to think about how organizations can change and showing how some organizations already have.The keynotes at Enterprise 2.0 in Santa Clara, Calif., a UBM TechWeb event, kicked off with "Macrowikinomics" author Don Tapscott on the need for organizations and whole industries to reinvent themselves.

Socialtext 5.0 has native mobile apps
By Ron Miller
November 15, 2011
Fierce Content Management
This week at the Enteprise 2.0 Conference in Santa Clara, Calif. Socialtext announced Socialtext 5.0 with with some significant new features including support for mobile apps and native Twitter integration.

The Small Business Web vs. the enterprise suite
By Ryan Nichols
November 15, 2011
Computerworld
These are steep challenges, but worth tackling. The emergence of Web software gives us a chance to invent a new future for our industry, one beneficial to both customers and a rich ecosystem of vendors. It was exciting to spend a couple of days with a group focused on making this happen, and they're not the only ones. Rawn Shah describes the efforts of the W3C to achieve "Interoperability in Social Business." The Cloudbeat Conference will be tackling similar themes at the end of November, and of course this is always a big topic of conversation at this week's Enterprise 2.0 Conference in Santa Clara.

DoubleDutch Goes Freemium, Pushes Mobile CRM
By David F. Carr
November 14, 2011
The BrainYard
A premium version is available at $25 per user per month, and offers access to full analytics, gaming mechanics, and management and configuration capabilities. The DoubleDutch HYVE Sales enterprise version, originally released in June and now upgraded, is designed for larger-scale deployments and provides an application programming interface for integration into backend CRM systems like Salesforce and SAP.DoubleDutch also offers a mobile application specifically for trade show organizers, a version of which is being used at this week's Enterprise 2.0 conference, a UBM TechWeb event in Santa Clara, Calif.

Hackathon Crowdsources Radical Ideas In Management
By David Carr
November 14, 2011
The BrainYard
Enterprise 2.0 is as much about new ways of managing organizations as it is about new technologies, and participants at this week's Enterprise 2.0 conference will be invited to help prove what's possible.

In Search Of Enterprise Social Media Integration
By David Carr
November 14, 2011
The BrainYard
When I was organizing an Enterprise 2.0 panel discussion on "Designing Social Applications," one of my goals was to recruit participants from enterprise IT, not from vendors.

Blue Jeans Network Demos Video Conferencing Interoperability between Skype and Microsoft Lync
By Rajani Baburajan
November 11, 2011
TMCNet
Blue Jeans Network, a provider of interoperable video conferencing services, announced it is showcasing "the industry's first video conferencing interoperability between Skype and Microsoft Lync" at The Enterprise 2.0 Conference held at Santa Clara, California, November 14-17.

Blue Jeans Network Beats Microsoft To Lync, Skype Connection
By Hogan Keyser
November 11, 2011
Telepresence Options
Cloud-based videoconferencing service will demo ability to connect Skype, Lync, and room-based systems from Cisco, Polycom, Logitech LifeSize, and others at Enterprise 2.0 conference in Santa Clara, Calif.

Blue Jeans Network Beats Microsoft To Lync, Skype Connection
By Robert Mullins
November 10, 2011
Informationweek
Blue Jeans Network, a cloud-based videoconferencing service, on Thursday announced that it is able to join videoconference participants via Lync and via Skype, as well as those participating via room-based systems from Cisco Systems, Polycom, Logitech LifeSize, and others. The company will demonstrate the capability next week at the Enterprise 2.0 conference in Santa Clara, Calif.

Enterprise 2.0: Meet The Launch Pad Finalists
By David Carr
November 10, 2011
The BrainYard
The Enterprise 2.0 Launch Pad, a competition focused on innovation in software development, has become a featured attraction at the Enterprise 2.0 conference.

Enterprise 2.0 Preview: Leading The Charge For Change
By David Carr
November 8, 2011
The BrainYard
When Enterprise 2.0 kicks off on Monday, Nov. 14, with a series of workshops, the first keynotes will follow Monday night rather than waiting for Tuesday, as in past years.

BIG Brands Collaborating to Accelerate Performance
By Sameer Patel
November 7, 2011
Enterprise Irregulars
Seems like I just got off a plane from this summer's Boston Enterprise 2.0 Conference. But here we are again - the Santa Clara edition of Enterprise 2.0 is around the corner, from the 14th - 17th of November

Striving for Interoperability in Social Business
By Rawn Shah
November 6, 2011
Forbes
On the week of November 14th, I'll be giving a workshop together with Michael Wu of Lithium Technologies on metrics and measurement at the Enterprise 2.0 conference in Santa Clara, and also participating on a panel on mobile and social.

NASA Enterprise 2.0 Expert: Graceful Failures OK
By David Carr
November 3, 2011
The BrainYard
Kevin Jones sees part of his job as an internal social media consultant to NASA as convincing the space agency it is okay to fail. After all, social media is not life and death.

Gamification In Play At Enterprise 2.0
By David Carr
November 3, 2011
The BrainYard
At Enterprise 2.0, SAP and BunchBall will have a lot to say about making work more like play.

The State of HR Tech
By Oliver Marks
November 2, 2011
ZDNet
A pre Enterprise 2.0 Conference conversation with HR Technology expert Bill Kutik, discussing cultural shifts for Human Resources professionals in a rapidly changing global business world.

Box CEO Sees Need For Enterprise 2.0 Revolution
By David Carr
November 1, 2011
The BrainYard
Box CEO Aaron Levie sees himself as a revolutionary, and he will use his Enterprise 2.0 keynote speech as an opportunity to rally others to his cause.

Don Tapscott To Bring Macrowikinomics To Enterprise 2.0
By David Carr
October 31, 2011
The BrainYard
Don Tapscott has been a prophet of the digital economy since at least the early 1990s, but at the upcoming Enterprise 2.0 conference he will argue that whole industries must now transform themselves to survive shocks to the economy.