2011 Speaker List

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Increasingly, the customer doesn't really care which twitter handle is your official support or marketing channel or where the appropriate place on Facebook is to engage with you. This puts serious strain on organizations that have traditionally broken out functions by sales, marketing and support. Social Channels require that we rethink how we engage and route the right discussions to people with the best answers - be those in traditional customer touch point roles or experts hidden inside organizations. As important, we still need to have a process and the needed technology to move social media discussions into traditional process that's often powered by CRM, Call Center or other programs.

This session will address key approaches to designing support, engagement and sales for social channels.

There is a practice in campus construction where concrete walkways are not laid down at the time the campus opens on the assumption that the engineers can not predict where people will walk. In time the concrete is poured where people have created paths. Similarly, organizations can 'go social' to meet a clearly defined and focused business need or to simply see what sort of problems users choose to address with it. This panel of representatives from social businesses will discuss the business drivers, user needs and adoption experiences across this spectrum of deployment strategies.

Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:

• What are the design principles for making an application truly social?
• When is it appropriate to apply principles such as gamification to enterprise applications?
• What are the key enabling standards and technologies for social software development?

Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements.

Customer Relationship Management is the program and system of record dedicated to managing customer relationships. But the customer or prospect never touches the CRM system. More over, during the sales process, the sales team needs to reach deep into the organization to find the right information, people and data to keep moving the customer forward in the sales cycle.

These critical steps are not covered by a traditional CRM system. But decisive use of collaborative constructs can be instrumental in making sure that we fill these white spaces in collaboration effectively.

This session will break down the elements of the traditional B2B sales cycle and show where collaboration improves engagement between sales and other important constituencies - marketing, subject matter experts and of course, the customer.

Part I: Lead by Steve Bamberger

How Social Business accelerates a Multi Channel Sales Strategy

Today’s more complex sales engagements typically involve multiple stakeholders, many of whom are often not your employees. Third party vendors, integrators and service providers are often an integral part of the sales process. Successfully supporting these multi-party/multi-channel sales efforts requires more effective communication and collaboration. In this session you will learn how Toshiba has leveraged their powerful social business network to better align sales initiatives with their strategic partners and vendors. Real world case-studies, strategies and techniques will be presented, highlighting various ways that Toshiba has improved the transparency of vendor sales support and fostered more unified collaboration and communication with their strategic partners within their dealer and direct sales channels.

Part II: By Erin Grotts

Driving Sales from the Inside Out: Why Internal Social Media Matters

Last year, SUPERVALU launched a strategy that would effectively transform the entire company over the course of several years. The company employed all of the usual strategic levers, but added a new social media platform to help create an atmosphere of transparency, collaboration and unity. As the company’s use of Yammer began to heat up, so did the intensity of sharing sales-driving ideas across brands and geographies. Today, the company credits this use of social media as a key to creating a consumer-centric, sales-focused environment that encourages innovation and collaboration among its front-line associates – the people who make the sales every single day.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

An interactive panel discussion with representatives from leading vendors in the enterprise space on the rapidly evolving changes around talent management, training and what the future holds.

It is easy for passionate users to end up as very passionate haters, but it doesn’t have to be that way! These are the people who give the most honest feedback and volunteer to solve problems for other users and for engineers. At Google, the most active ones are part of Google’s Top Contributor program. Come learn about how we’re both rewarding these users and gaining business value by building a great program for our most passionate critics.

That SharePoint provides a proven collaboration platform is of no question. However, proof that SharePoint can be the basis of your Social Computing platform has been hard to find. Drawing on best practices through key successful case stories, this session will review your options for turning SharePoint into a truly social platform.

Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web.

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional "workplace" is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a "workspace" that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility.

SharePoint might seem nearly ubiquitous as an enterprise collaboration platform, yet many organizations are still in the process of deciding whether or how to adopt it as part of a broader Intranet platform. In the meantime, Redmond is heavily touting new social and community services in the latest version, SharePoint 2010. Join two leading industry analysts who will provide an objective overview of what works well -- and poorly -- in SharePoint 2010.

Industry commentators tend to focus on the cultural and organizational aspects of social computing and collaboration. Yet, technology choices can also have a major impact on business effectiveness.

In fact, enterprises seeking to implement social software find that competing technology alternatives can differ markedly in functionality, maturity, approach, and support. And recently, a market already roiled by fierce competition between major platform vendors and plucky best-of-breed players has seen the entrance of a new wave of suppliers promising to offer collaboration as a layer, to “socialize” your existing applications.

This fast-paced workshop will share customer research from noted evaluation firm Real Story Group (formerly CMS Watch) on leading social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating social and collaboration technology vendors.

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

There's a growing realization that social is not a specific ""place,"" but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise.

A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this?

Please join a panel of specialists exploring the promise and perils of socializing legacy applications.

Microsoft has unleashed their cloud strategy and Office 365 is now publically available. What does this mean for organizations using SharePoint today? How can organizations leverage the Microsoft cloud effectively with their SharePoint implementations and future SharePoint Strategies? In the marketplace, information on SharePoint ‘and the cloud’ abounds. Much of this information is fluffy, ‘cloud-like’ marketing material, or does not clearly explain how businesses can practically leverage “Cloud” technology with SharePoint. Join Richard as he discusses the practical application of Microsoft's cloud technology and SharePoint, when it has brought measurable benefit to organizations, and when to avoid it. Geared toward companies struggling with understanding what SharePoint in the Cloud really is, those that have not yet implemented SharePoint and those looking to migrate from an in-house implementation to a hosted implementation.

Featuring pundits from major analyst firms, this panel shares their thoughts on SharePoint today and its impact on the technology sector.

That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI?

In an emerging trend, social software and social business principles are increasingly being applied to accomplish specific objectives. Measurable objectives. This is a change from the roles traditionally associated to social software: knowledge management, conversations, transparency, ermergence. These social principles have in many ways been the "end" themselves, or the means to a squishy, ill-defined end (e.g. "more collaborative"). What's changing is these principles are now the catalyst to achieving a tangible, defined end. This session examines the nature of goals, issues in using social principles for goal achievement and what goal-oriented social software looks like.

The Enterprise 2.0 Conference not only promotes social and collaborative businesses, but encourages its attendees, exhibitors, and followers to collaborate as a community, striving to create a fluid exchange of ideas. It’s this strong community ethos that has really allowed Enterprise 2.0 Conference to gain the growth it has seen over the last couple of years. The market for social enterprise tools, software and services is exploding, and expected to reach $4.6 Billion worldwide by 2014 [Forrester Research]. Enterprise 2.0 Conference, along with InformationWeek, jointly launched The BrainYard.com in April 2011. This session proves a taste of what will eventually become a developed BrainYard discussion track. This comprehensive track will debut at the Boston 2012 conference, and follow the trends and controversial debates that arise online within the BrainYard community site, creating a borderless discussion that flows both on and offline. At Santa Clara this year, as an introduction and thumbnail of what will come, the following topics are suggested for a BrainYard Birds of a Feather Session.

1) Do you really need a mobile app?

Relevant article

Context: Device and service popularity is changing rapidly. Apps make sense if it is the best way to provide your customers and prospects with information and transaction capabilities on the go. But a mobile website might provide just as much functionality and allow it to be used on different platforms. As a business ponders building apps, it should also consider building for the mobile Web and look at how the business can use APIs to unlock innovation around its data. Successful firms will employ a mix of these methods to be successful.

Discussion: What’s worked for your business? What best practices have emerged around your company’s mobile strategy?

2) Customer Transparency

Relevant article

Context: In a 2011 research study, Inside The Buy, AMP Agency discovered that 43% of consumers always do research before making a purchase, and a whopping 72% are searching for consumer reviews and feedback before making that purchase decision. More than half of those consumers surveyed are influenced the most by online consumer and product reviews. As a brand, you can ignore consumer-generated content--or you can enable it. Domino's Pizza got a lot of grief for its Domino's Pizza Turnaround campaign back in 2009. Some said it was being too transparent by basically admitting that its pizza hadn't been up to par. Domino's was putting forth what some considered brand damaging customer quotes, such as "the crust tastes like cardboard," in its marketing materials and videos. Domino's even created a website to syndicate and solicit feedback--both good and bad.

Discussion: Would you have approached a “turnaround” campaign the same way Domino’s did? What would you have done differently?

Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:

• What are the design principles for making an application truly social?
• When is it appropriate to apply principles such as gamification to enterprise applications?
• What are the key enabling standards and technologies for social software development?

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Join Lawrence Coburn, CEO and co-founder of DoubleDutch, in discussing the key components of game mechanics in the workplace. Learn how to encourage friendly competition between employees to increase productivity and transparency. Discover how to best reward short-term and long-term behaviors, all by integrating relevant gaming mechanisms into your workflow. Determine what motivates who and how, to set up all your employees for success.

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.

Rewarding behavior to increase productivity and engagement is just as applicable for enterprise companies as it is for the consumer space. Badgeville—The Behavior Platform—works with dozens of enterprise customers including Deloitte and X.commerce (the developer community of PayPal and eBay), Keas and The Active Network (for corporate health programs), and large technology companies across the globe to strategically apply gamification techniques to reach and exceed behavior-based business goals. Join Kris Duggan, CEO of Badgeville, for a discussion of how gamification and reputation techniques can be used to supercharge efficiency and success metrics in performance management, corporate wellness networks, and the world's leading developer communities.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

There is a practice in campus construction where concrete walkways are not laid down at the time the campus opens on the assumption that the engineers can not predict where people will walk. In time the concrete is poured where people have created paths. Similarly, organizations can 'go social' to meet a clearly defined and focused business need or to simply see what sort of problems users choose to address with it. This panel of representatives from social businesses will discuss the business drivers, user needs and adoption experiences across this spectrum of deployment strategies.

The enterprise collaboration landscape is changing. Driven by the need to connect disparate workers, partners, and even customers enterprises are quickly adopting tools such as unified communications, video conferencing, workgroup collaboration services, and social computing. But absent a clear architecture and road-map we find that most deployments happen in disjointed silos, leaving organizations unable to take advantage of seamless anytime, anywhere collaboration.

During this workshop we'll define the components of a UC&C architecture. We'll identify key trends driving the need for an enterprise collaboration strategy, we'll look at examples of how vendors and their partners are integrating their UC&C offerings and finally we'll share a road-map for implementation based on numerous engagements with end-user companies.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional "workplace" is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a "workspace" that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

What are the architectural building blocks that enable social networking? What cultural dynamics should be considered when implementing “social infrastructure”? What research methods aid design efforts? This session will help architects and practitioners understand connections between profiles and identity, social objects and participation, activity streams/micro-blogging and formation of social networks.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Within the last seven years Facebook has changed the way the world communicates. But has it changed how companies manage and motivate employees? Founded by a Millennial, the now-famous Mark Zuckerberg, and around half the staff Millennials, Molly will discuss Facebook uses technology (social and otherwise) to manage their 3000 person culture.

The new world of work – Social and Mobile – demands a new approach to management. Thanks to the Web, we can imagine organizations that are large but not bureaucratic, that are focused but not myopic, that are specialized but not balkanized, that are efficient but not inflexible and, best of all, that are disciplined but not disempowering. Join a community of the world’s foremost management experts and your peers in re-defining management for the 21st century. Learn more in this interactive session with the Management Innovation eXchange team.

An interactive panel discussion with representatives from leading vendors in the enterprise space on the rapidly evolving changes around talent management, training and what the future holds.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Customer Relationship Management is the program and system of record dedicated to managing customer relationships. But the customer or prospect never touches the CRM system. More over, during the sales process, the sales team needs to reach deep into the organization to find the right information, people and data to keep moving the customer forward in the sales cycle.

These critical steps are not covered by a traditional CRM system. But decisive use of collaborative constructs can be instrumental in making sure that we fill these white spaces in collaboration effectively.

This session will break down the elements of the traditional B2B sales cycle and show where collaboration improves engagement between sales and other important constituencies - marketing, subject matter experts and of course, the customer.

Part I: Lead by Steve Bamberger

How Social Business accelerates a Multi Channel Sales Strategy

Today’s more complex sales engagements typically involve multiple stakeholders, many of whom are often not your employees. Third party vendors, integrators and service providers are often an integral part of the sales process. Successfully supporting these multi-party/multi-channel sales efforts requires more effective communication and collaboration. In this session you will learn how Toshiba has leveraged their powerful social business network to better align sales initiatives with their strategic partners and vendors. Real world case-studies, strategies and techniques will be presented, highlighting various ways that Toshiba has improved the transparency of vendor sales support and fostered more unified collaboration and communication with their strategic partners within their dealer and direct sales channels.

Part II: By Erin Grotts

Driving Sales from the Inside Out: Why Internal Social Media Matters

Last year, SUPERVALU launched a strategy that would effectively transform the entire company over the course of several years. The company employed all of the usual strategic levers, but added a new social media platform to help create an atmosphere of transparency, collaboration and unity. As the company’s use of Yammer began to heat up, so did the intensity of sharing sales-driving ideas across brands and geographies. Today, the company credits this use of social media as a key to creating a consumer-centric, sales-focused environment that encourages innovation and collaboration among its front-line associates – the people who make the sales every single day.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Over the years, SharePoint has garnered something of a reputation for growing fast and virally throughout numerous organizations. This can be useful for some enterprise 2.0 initiatives, yet popularity and fast growth can yield unpleasant surprises and long-term problems as well. This session will explore lessons learned about how to effectively govern SharePoint within the enterprise.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

SharePoint might seem nearly ubiquitous as an enterprise collaboration platform, yet many organizations are still in the process of deciding whether or how to adopt it as part of a broader Intranet platform. In the meantime, Redmond is heavily touting new social and community services in the latest version, SharePoint 2010. Join two leading industry analysts who will provide an objective overview of what works well -- and poorly -- in SharePoint 2010.

Is your SharePoint implementation reaching its full potential? Do the admins and content owners know how to get the most out of the system and drive adoption? The SharePoint Maturity model can help you understand where you are and build your roadmap to the future. The Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement. The benefits of the Model are threefold: it lets SharePoint implementation owners gain an understanding of their current state, helps them define their strategic roadmap, and creates a data model to assist all SP users in benchmarking their level against others from similar industries and years of use. The speaker will take the audience through the competencies and levels, including visual case studies; share current data from assessments against the Model; and provide templates for self-assessment.

Microsoft has unleashed their cloud strategy and Office 365 is now publically available. What does this mean for organizations using SharePoint today? How can organizations leverage the Microsoft cloud effectively with their SharePoint implementations and future SharePoint Strategies? In the marketplace, information on SharePoint ‘and the cloud’ abounds. Much of this information is fluffy, ‘cloud-like’ marketing material, or does not clearly explain how businesses can practically leverage “Cloud” technology with SharePoint. Join Richard as he discusses the practical application of Microsoft's cloud technology and SharePoint, when it has brought measurable benefit to organizations, and when to avoid it. Geared toward companies struggling with understanding what SharePoint in the Cloud really is, those that have not yet implemented SharePoint and those looking to migrate from an in-house implementation to a hosted implementation.

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

The Enterprise 2.0 Conference not only promotes social and collaborative businesses, but encourages its attendees, exhibitors, and followers to collaborate as a community, striving to create a fluid exchange of ideas. It’s this strong community ethos that has really allowed Enterprise 2.0 Conference to gain the growth it has seen over the last couple of years. The market for social enterprise tools, software and services is exploding, and expected to reach $4.6 Billion worldwide by 2014 [Forrester Research]. Enterprise 2.0 Conference, along with InformationWeek, jointly launched The BrainYard.com in April 2011. This session proves a taste of what will eventually become a developed BrainYard discussion track. This comprehensive track will debut at the Boston 2012 conference, and follow the trends and controversial debates that arise online within the BrainYard community site, creating a borderless discussion that flows both on and offline. At Santa Clara this year, as an introduction and thumbnail of what will come, the following topics are suggested for a BrainYard Birds of a Feather Session.

1) Do you really need a mobile app?

Relevant article

Context: Device and service popularity is changing rapidly. Apps make sense if it is the best way to provide your customers and prospects with information and transaction capabilities on the go. But a mobile website might provide just as much functionality and allow it to be used on different platforms. As a business ponders building apps, it should also consider building for the mobile Web and look at how the business can use APIs to unlock innovation around its data. Successful firms will employ a mix of these methods to be successful.

Discussion: What’s worked for your business? What best practices have emerged around your company’s mobile strategy?

2) Customer Transparency

Relevant article

Context: In a 2011 research study, Inside The Buy, AMP Agency discovered that 43% of consumers always do research before making a purchase, and a whopping 72% are searching for consumer reviews and feedback before making that purchase decision. More than half of those consumers surveyed are influenced the most by online consumer and product reviews. As a brand, you can ignore consumer-generated content--or you can enable it. Domino's Pizza got a lot of grief for its Domino's Pizza Turnaround campaign back in 2009. Some said it was being too transparent by basically admitting that its pizza hadn't been up to par. Domino's was putting forth what some considered brand damaging customer quotes, such as "the crust tastes like cardboard," in its marketing materials and videos. Domino's even created a website to syndicate and solicit feedback--both good and bad.

Discussion: Would you have approached a “turnaround” campaign the same way Domino’s did? What would you have done differently?

Join Angela Huffman-Edwards, IT Manager for Nokia and learn the business reasons that lead Nokia, #161 in the Global 2000, to become an early adopter of social tools for business. Angela will share Nokia’s experiences and lessons learned in the process of making Socialcast by VMware a mission critical communication and collaboration tool for their global workforce. She will also discuss how enterprise social tools are being being used within Nokia, the benefits and challenges, and how it is changing the way they work.

In the first half of 2011, there has been increasing interest in the evolution of systems of record into systems of engagement. This transition was first written about by Geoffrey Moore in his 2006 book, Dealing With Darwin. However, the idea has only recently received wider attention, coupled with the growing maturity of Enterprise Social Networking, or Enterprise 2.0. In this paper, we will consider the benefits of systems of engagement, and examples of what this means in practice. We will also introduce the concept of a platform of engagement – a cross‐system social backbone for an enterprise.

That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI?

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Whether you are inheriting a community or starting one from scratch, having the right community team is critical to your success. Learn best practices for determining the size team you need, organizing your team, aligning with business units, budgeting, maintaining consistency across the team and the skillsets you should be hiring for. Participants will leave the session with strategies, examples and working documents to make this process flow within your company or organization.

Anyone can build a loosely affiliated, unstructured crowd - a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a ‘mob’… to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights. The label “crowdsourcing” has been misapplied to many online activities. While some businesses have been correctly identified (Mechanical Turk, LiveOps and Innocentive among others), other activities such as simple online polls, intranet sites, or the use of social media blur the definition and meaning of ‘crowdsourcing’. Using real-world examples, this presentation will dispel some of the most common myths about crowdsourcing; explain why it doesn’t mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional "workplace" is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a "workspace" that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support.

Part I: Lauren Vargas

Communicating Like Humans

Break through online and offline silos and start building content and conversations inspiring B2B prospects and customers. Discover the right blend of art and science your organization needs to execute to get people excited about doing business with your company. Explore the dynamics of B2B relationships and what you need to know to build a long lasting relationship.

Part II: Michael Procopio

Insight from Social Media to the Enterprise

Featuring pundits from major analyst firms, this panel shares their thoughts on SharePoint today and its impact on the technology sector.

This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Whether you are inheriting a community or starting one from scratch, having the right community team is critical to your success. Learn best practices for determining the size team you need, organizing your team, aligning with business units, budgeting, maintaining consistency across the team and the skillsets you should be hiring for. Participants will leave the session with strategies, examples and working documents to make this process flow within your company or organization.

Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements.

That SharePoint provides a proven collaboration platform is of no question. However, proof that SharePoint can be the basis of your Social Computing platform has been hard to find. Drawing on best practices through key successful case stories, this session will review your options for turning SharePoint into a truly social platform.

Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:

• What are the design principles for making an application truly social?
• When is it appropriate to apply principles such as gamification to enterprise applications?
• What are the key enabling standards and technologies for social software development?

Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web.

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional "workplace" is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a "workspace" that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

It took the telephone eighty-nine years to reach the hundred and fifty million users that Facebook achieved in just five. From sales and marketing, to research and development, everyone is using social media in the workplace. However, its rapid uptake by end users has also left many enterprises inadequately prepared from both a data leakage and a compliance perspective.

This session looks at the rise in social media and specific security and compliance issues that organizations should be considering. It includes a case study demonstrating how one multi-national company manages employee use of social media and real-time apps such as IM, web conferencing and UC, whilst still maintaining compliance.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms.

Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

How do you move leaders from the sidelines of social business to become "open leadership" role models? In Charlene Li's book, "Open Leadership," she argues that "Be Open, Be Transparent, Be Authentic" are current popular leadership mantras – but companies often push back. Traditionally, business is premised on the concept of control and yet today's world demands openness. Do your organization's leaders know what "open leadership" looks like, and are they ready to transform the way they lead? UBM Live and CSC will share what it took to find key role models for a new way of leading in their organizations. They'll share stories of what success looks like, what worked (and didn't) and what cultural hurdles they overcame (or still face).

One key way of increasing employee productivity is by bringing together people, processes and content – providing new capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter enables the social enterprise by empowering business users to focus on their key business processes, applications and content in context of their role and process. Attend this session to hear how businesses are realizing the benefits of transforming to a social enterprise.

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.

Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements.

A discussion of the rapidly changing role of learning in the drive for greater enterprise productivity. New approaches to contextual business needs are being heavily influenced by social networking against a foundation of traditional learning resources.

An interactive panel discussion with representatives from leading vendors in the enterprise space on the rapidly evolving changes around talent management, training and what the future holds.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

An interactive panel discussion with representatives from leading vendors in the enterprise space on the rapidly evolving changes around talent management, training and what the future holds.

This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms.

Social computing is slowly starting to take hold inside corporations but employees are still very entrenched in their current approaches to work. During this session, learn how eBay successfully planned, piloted and deployed social computing at scale inside their enterprise. Also learn what *didin't* work.

Topics to be discussed include: key use cases and benefits, including HR, innovation, learning, and process improvement; as well as the “pilot” process and roll-out strategies, best practices and lessons learned. The session will include a live demo. Participants will learn how to plan for the use of social computing in your enterprise; the steps involved in executing social computing through pilot to deployment; how to encourage employee adoption throughout the organization; and tips to achieve results.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.

Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.

This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms.

Design matters when choosing a social computing platform. Learn how document-centric tools limit users’ ability to leverage an organization's best asset - its people. Usability Resources, Inc. recently conducted an independent study with seasoned SharePoint users to identify key elements driving adoption of collaboration technologies and the importance of user-centric vs document-centric design.

This session will review results of the usability study and how organizations can use the findings to accelerate collaboration and knowledge sharing. Learn how users thought their organization would be transformed by adding a social layer to their SharePoint instance.

Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint.

Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies.

This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

A discussion of the rapidly changing role of learning in the drive for greater enterprise productivity. New approaches to contextual business needs are being heavily influenced by social networking against a foundation of traditional learning resources.

The new world of work – Social and Mobile – demands a new approach to management. Thanks to the Web, we can imagine organizations that are large but not bureaucratic, that are focused but not myopic, that are specialized but not balkanized, that are efficient but not inflexible and, best of all, that are disciplined but not disempowering. Join a community of the world’s foremost management experts and your peers in re-defining management for the 21st century. Learn more in this interactive session with the Management Innovation eXchange team.

Customer Relationship Management is the program and system of record dedicated to managing customer relationships. But the customer or prospect never touches the CRM system. More over, during the sales process, the sales team needs to reach deep into the organization to find the right information, people and data to keep moving the customer forward in the sales cycle.

These critical steps are not covered by a traditional CRM system. But decisive use of collaborative constructs can be instrumental in making sure that we fill these white spaces in collaboration effectively.

This session will break down the elements of the traditional B2B sales cycle and show where collaboration improves engagement between sales and other important constituencies - marketing, subject matter experts and of course, the customer.

Part I: Lead by Steve Bamberger

How Social Business accelerates a Multi Channel Sales Strategy

Today’s more complex sales engagements typically involve multiple stakeholders, many of whom are often not your employees. Third party vendors, integrators and service providers are often an integral part of the sales process. Successfully supporting these multi-party/multi-channel sales efforts requires more effective communication and collaboration. In this session you will learn how Toshiba has leveraged their powerful social business network to better align sales initiatives with their strategic partners and vendors. Real world case-studies, strategies and techniques will be presented, highlighting various ways that Toshiba has improved the transparency of vendor sales support and fostered more unified collaboration and communication with their strategic partners within their dealer and direct sales channels.

Part II: By Erin Grotts

Driving Sales from the Inside Out: Why Internal Social Media Matters

Last year, SUPERVALU launched a strategy that would effectively transform the entire company over the course of several years. The company employed all of the usual strategic levers, but added a new social media platform to help create an atmosphere of transparency, collaboration and unity. As the company’s use of Yammer began to heat up, so did the intensity of sharing sales-driving ideas across brands and geographies. Today, the company credits this use of social media as a key to creating a consumer-centric, sales-focused environment that encourages innovation and collaboration among its front-line associates – the people who make the sales every single day.

Part I: By Kelly Ripley Feller

Is Your Social Strategy Not Working? Blame Marketing

Social media pundits have long waxed poetic on the important benefits the use of social tools will have on the enterprise. And not since the advent of the internet itself has a business topic been so exhaustively covered on blogs, television, magazines, newspapers, and Facebook walls. Yet despite all this attention, marketing executives still don’t get it. In fact, in a recent study, eMarketer found that most marketing executives believe social media is very important. However, it still falls toward the bottom of the list of priorities. In this session I will explore some of the real reasons social media remains an enigma for marketing professionals—especially those in the B2B space—and offer some tangible suggestions on how to help executives embrace it with their minds and their money.

Part II: By Ted Sapountzis

The End of Social? Lessons from SAP

There is no doubt that social media is one of the most over-hyped topics in the industry today. In this talk, I will discuss SAP’s efforts in truly embedding social in our sales and marketing activities and the lessons we have learned in our quest for social nirvana.

Employers know that motivation and incentive programs can help produce revenue and productivity gains among employees and partners, as well as increasing job satisfaction. However, they also know it can be very time-consuming and difficult to streamline, manage and implement these programs. But now, by adding game mechanics into the mix, employers can turbo-charge the effectiveness of initiatives including:
• Sales Incentive Programs
• Employee Recognition
• Training
• Health & Wellness
Bunchball provides solution-specific applications that are easy to implement and that have been proven to drive engagement and desired behavior. We’ve helped companies including NBC, Intel, Adobe, Hasbro and Warner Bros. add game mechanics to their platforms to motivate over 125M people, and we can help you too.

This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms.

B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support.

Part I: Lauren Vargas

Communicating Like Humans

Break through online and offline silos and start building content and conversations inspiring B2B prospects and customers. Discover the right blend of art and science your organization needs to execute to get people excited about doing business with your company. Explore the dynamics of B2B relationships and what you need to know to build a long lasting relationship.

Part II: Michael Procopio

Insight from Social Media to the Enterprise

Increasingly, the customer doesn't really care which twitter handle is your official support or marketing channel or where the appropriate place on Facebook is to engage with you. This puts serious strain on organizations that have traditionally broken out functions by sales, marketing and support. Social Channels require that we rethink how we engage and route the right discussions to people with the best answers - be those in traditional customer touch point roles or experts hidden inside organizations. As important, we still need to have a process and the needed technology to move social media discussions into traditional process that's often powered by CRM, Call Center or other programs.

This session will address key approaches to designing support, engagement and sales for social channels.

This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional "workplace" is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a "workspace" that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.

When the only economic framework comes from the industrial age, everything looks like a factory. In this session, Daniel W. Rasmus will explore his new theory of the Serendipity Economy, helping attendees understand why they can’t pre-determine the outcome of technology investments that don’t fit the industrial age model. Time is now an important element in understanding value - a framework is need to help organizations discover, rather than forecast, the value obtained from social media, marketing and other non-linear, knowledge-based activities. The role of technology as a tool for increasing the number of serendipitous encounters is driving up returns from horizontal technology investments. But this view of economics requires new instruments, new approaches and a new sense of patience in order to understand the impact of technology. IT professionals struggling with industrial age pressures to justify technology investments based on traditional ROI formulations, and business leaders seeking to better understand how the connected world affects management can reflect on solutions in this innovative discussion.

Part I: By Kelly Ripley Feller

Is Your Social Strategy Not Working? Blame Marketing

Social media pundits have long waxed poetic on the important benefits the use of social tools will have on the enterprise. And not since the advent of the internet itself has a business topic been so exhaustively covered on blogs, television, magazines, newspapers, and Facebook walls. Yet despite all this attention, marketing executives still don’t get it. In fact, in a recent study, eMarketer found that most marketing executives believe social media is very important. However, it still falls toward the bottom of the list of priorities. In this session I will explore some of the real reasons social media remains an enigma for marketing professionals—especially those in the B2B space—and offer some tangible suggestions on how to help executives embrace it with their minds and their money.

Part II: By Ted Sapountzis

The End of Social? Lessons from SAP

There is no doubt that social media is one of the most over-hyped topics in the industry today. In this talk, I will discuss SAP’s efforts in truly embedding social in our sales and marketing activities and the lessons we have learned in our quest for social nirvana.

That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI?

Social, economic, environmental, and technological forces continuously transform the relationship between organizations and employees. The traditional "workplace" is disappearing, courtesy of globalization, communications, the consumerization of IT, and recent market upheavals. In its place is a "workspace" that is more social, more virtual and more mobile. This new workspace is also more transitory, as employees skeptical of lifetime employment find themselves increasingly joined by contingent staff and outsourcing partners. Given the ascent of a new generation of workers raised in this connected, global reality, we can no longer rely on old assumptions about how work best gets done. Such transformational trends create a world where relationships are managed not by sight, but by trust and commitment. To survive, organizations must be more agile than ever before.

This workshop will help attendees understand the emerging workspace issues they face by engaging new perspectives offered by provocative thought leaders, and by using scenario planning as a tool to ponder the implications of those issues via the lens of different social, economic, environmental and technological possibilities.

Over 80% of the US workforce manages information in some form, yet most people rely on tools and systems based on metaphors from the pre-digital workplace. Our economy desperately needs a productivity revolution, and one way to accomplish this is to fundamentally change the way we manage and coordinate information to get work done. Join Alexi Robichaux, head of product management at Socialcast, and learn about Strides, a new lightweight social application that manages work and conversation together in one shared space. See how Strides can help leaders connect tasks to objectives and enable teams to work together more effectively.

A discussion of the rapidly changing role of learning in the drive for greater enterprise productivity. New approaches to contextual business needs are being heavily influenced by social networking against a foundation of traditional learning resources.

Designing environments that allow humans to coordinate, collaborate, and communicate en masse in a highly productive fashion seems innovative and truly modern. Truth is, urban planners have been doing it for years. Come learn what urban planning theory can teach us and you'll gain a broader appreciation of the philosophical roots of many of Enterprise 2.0's most difficult questions. We'll compare cities and companies, tackle organizational design and social learning, examine centralized vs. decentralized planning, and more. In the end, you'll not only understand the theory, but see how to apply it in practical ways in your own organization.

Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:

• What are the design principles for making an application truly social?
• When is it appropriate to apply principles such as gamification to enterprise applications?
• What are the key enabling standards and technologies for social software development?

How do you move leaders from the sidelines of social business to become "open leadership" role models? In Charlene Li's book, "Open Leadership," she argues that "Be Open, Be Transparent, Be Authentic" are current popular leadership mantras – but companies often push back. Traditionally, business is premised on the concept of control and yet today's world demands openness. Do your organization's leaders know what "open leadership" looks like, and are they ready to transform the way they lead? UBM Live and CSC will share what it took to find key role models for a new way of leading in their organizations. They'll share stories of what success looks like, what worked (and didn't) and what cultural hurdles they overcame (or still face).

NationalField, the powerful social tool that president Obama used to help get himself to the White House, is now available as social software for managers in the enterprise market. Come learn from Co-Founder and CEO Edward Saatchi as he tells the story of NationalField, one of transformation from a project that changed political organizing forever to the world's first hierarchical social application designed for companies.

NationalField has "the beef" you need to know what really happened today in your company. It's structured using your business' hierarchy and automatically prioritizes relevant information for you on a personalized feed. No more streams of hundreds of posts to find the one piece relevant to you -- you now have the power to know what exactly is going on minute-by-minute so you can course correct, coach, and lead.

Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Part I: By Kelly Ripley Feller

Is Your Social Strategy Not Working? Blame Marketing

Social media pundits have long waxed poetic on the important benefits the use of social tools will have on the enterprise. And not since the advent of the internet itself has a business topic been so exhaustively covered on blogs, television, magazines, newspapers, and Facebook walls. Yet despite all this attention, marketing executives still don’t get it. In fact, in a recent study, eMarketer found that most marketing executives believe social media is very important. However, it still falls toward the bottom of the list of priorities. In this session I will explore some of the real reasons social media remains an enigma for marketing professionals—especially those in the B2B space—and offer some tangible suggestions on how to help executives embrace it with their minds and their money.

Part II: By Ted Sapountzis

The End of Social? Lessons from SAP

There is no doubt that social media is one of the most over-hyped topics in the industry today. In this talk, I will discuss SAP’s efforts in truly embedding social in our sales and marketing activities and the lessons we have learned in our quest for social nirvana.

Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Organizations use various metric types for Social Analytics (e.g., user activity, network relationships, influence, attitudes, stories, etc.) gathered through several methods: surveys, activity logs, social network analysis, interviews, etc. What is the value of each method and metric? What are their limitations? When should you apply them and why?

In this workshop:

• Learn a framework to help you decide what types of metrics you need.
• Understand how much detail you need per the level of maturity of your social business efforts.
• Learn, in detail, the different social analytics techniques.
• Participate in a hands-on lab to create a survey to perform qualitative data gathering and analysis.
• Participate in a hands-on lab to learn how to perform Social Network Analysis for quantifying collaboration.
• Learn how to align these metrics with business value.

Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate.

Increasingly, the customer doesn't really care which twitter handle is your official support or marketing channel or where the appropriate place on Facebook is to engage with you. This puts serious strain on organizations that have traditionally broken out functions by sales, marketing and support. Social Channels require that we rethink how we engage and route the right discussions to people with the best answers - be those in traditional customer touch point roles or experts hidden inside organizations. As important, we still need to have a process and the needed technology to move social media discussions into traditional process that's often powered by CRM, Call Center or other programs.

This session will address key approaches to designing support, engagement and sales for social channels.

"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products.

Within the last seven years Facebook has changed the way the world communicates. But has it changed how companies manage and motivate employees? Founded by a Millennial, the now-famous Mark Zuckerberg, and around half the staff Millennials, Molly will discuss Facebook uses technology (social and otherwise) to manage their 3000 person culture.

A discussion of the rapidly changing role of learning in the drive for greater enterprise productivity. New approaches to contextual business needs are being heavily influenced by social networking against a foundation of traditional learning resources.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Is your SharePoint implementation reaching its full potential? Do the admins and content owners know how to get the most out of the system and drive adoption? The SharePoint Maturity model can help you understand where you are and build your roadmap to the future. The Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement. The benefits of the Model are threefold: it lets SharePoint implementation owners gain an understanding of their current state, helps them define their strategic roadmap, and creates a data model to assist all SP users in benchmarking their level against others from similar industries and years of use. The speaker will take the audience through the competencies and levels, including visual case studies; share current data from assessments against the Model; and provide templates for self-assessment.

There is a practice in campus construction where concrete walkways are not laid down at the time the campus opens on the assumption that the engineers can not predict where people will walk. In time the concrete is poured where people have created paths. Similarly, organizations can 'go social' to meet a clearly defined and focused business need or to simply see what sort of problems users choose to address with it. This panel of representatives from social businesses will discuss the business drivers, user needs and adoption experiences across this spectrum of deployment strategies.

Designing environments that allow humans to coordinate, collaborate, and communicate en masse in a highly productive fashion seems innovative and truly modern. Truth is, urban planners have been doing it for years. Come learn what urban planning theory can teach us and you'll gain a broader appreciation of the philosophical roots of many of Enterprise 2.0's most difficult questions. We'll compare cities and companies, tackle organizational design and social learning, examine centralized vs. decentralized planning, and more. In the end, you'll not only understand the theory, but see how to apply it in practical ways in your own organization.

B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support.

Part I: Lauren Vargas

Communicating Like Humans

Break through online and offline silos and start building content and conversations inspiring B2B prospects and customers. Discover the right blend of art and science your organization needs to execute to get people excited about doing business with your company. Explore the dynamics of B2B relationships and what you need to know to build a long lasting relationship.

Part II: Michael Procopio

Insight from Social Media to the Enterprise

There’s a huge amount of energy being focused on tools to implement social media objectives and strategies, but we can’t forget the human element involved: the enterprise that needs to be educated and the teams who will carry out these lofty new plans. The path to social media integration won’t always be smooth, and it definitely won’t be immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into its business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their engagement toolkit for succeeding in a heavily regulated industry and inspire your organization to begin building your own.

Social and enterprise content are exploding at exponential rates. Forward looking organizations are recognizing new opportunities to optimize their business operations through insights gained from this information that resides inside and outside the firewall. Our customers are using these new insights to improve customer care, better assure product quality and detect and mitigate fraud by analyzing business interactions using Content Analytics. Join us to learn how you can leverage IBM Content Analytics, the same NLP technology found in Watson, to unlock valuable business insights from your social and enterprise content.

There's a growing realization that social is not a specific ""place,"" but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise.

A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this?

Please join a panel of specialists exploring the promise and perils of socializing legacy applications.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

It is easy for passionate users to end up as very passionate haters, but it doesn’t have to be that way! These are the people who give the most honest feedback and volunteer to solve problems for other users and for engineers. At Google, the most active ones are part of Google’s Top Contributor program. Come learn about how we’re both rewarding these users and gaining business value by building a great program for our most passionate critics.

This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.

As organizations move from experimenting with social technologies to incorporating them into work processes, the need to manage social content effectively increases. This session will describe a governance framework for internal and external social technologies and how to address their unique challenges including co-creation, aggregation, and fragmentation. Attendees will learn how to manage socially-generated content as part of a governance and compliance program including policy statements to include and how to capture and manage social content from various tools and platforms.

Organizations use various metric types for Social Analytics (e.g., user activity, network relationships, influence, attitudes, stories, etc.) gathered through several methods: surveys, activity logs, social network analysis, interviews, etc. What is the value of each method and metric? What are their limitations? When should you apply them and why?

In this workshop:

• Learn a framework to help you decide what types of metrics you need.
• Understand how much detail you need per the level of maturity of your social business efforts.
• Learn, in detail, the different social analytics techniques.
• Participate in a hands-on lab to create a survey to perform qualitative data gathering and analysis.
• Participate in a hands-on lab to learn how to perform Social Network Analysis for quantifying collaboration.
• Learn how to align these metrics with business value.

Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work.

Featuring pundits from major analyst firms, this panel shares their thoughts on SharePoint today and its impact on the technology sector.

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements.

The new world of work – Social and Mobile – demands a new approach to management. Thanks to the Web, we can imagine organizations that are large but not bureaucratic, that are focused but not myopic, that are specialized but not balkanized, that are efficient but not inflexible and, best of all, that are disciplined but not disempowering. Join a community of the world’s foremost management experts and your peers in re-defining management for the 21st century. Learn more in this interactive session with the Management Innovation eXchange team.

Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures?

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
For detailed information click here.

Increasingly, the customer doesn't really care which twitter handle is your official support or marketing channel or where the appropriate place on Facebook is to engage with you. This puts serious strain on organizations that have traditionally broken out functions by sales, marketing and support. Social Channels require that we rethink how we engage and route the right discussions to people with the best answers - be those in traditional customer touch point roles or experts hidden inside organizations. As important, we still need to have a process and the needed technology to move social media discussions into traditional process that's often powered by CRM, Call Center or other programs.

This session will address key approaches to designing support, engagement and sales for social channels.