Enterprise 2.0 Conference
Tuesday - Thursday, November 15-17, 2011
Enterprise 2.0 is the latest in collaboration innovation, covering a variety of topics including: HR, People & Performance, Sales, Customer Support and Product Development. The Enterprise 2.0 Conference program aims to educate attendees on the ways they can best, and most effectively, leverage current and new technology to support critical functions that will increase productivity, collaboration, and drive revenue.
| Architecture |
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Architecting the Building Blocks of Enterprise Social Networking
Tuesday, November 15
What are the architectural building blocks that enable social networking? What cultural dynamics should be considered when implementing “social infrastructure”? What research methods aid design efforts? This session will help architects and practitioners understand connections between profiles and identity, social objects and participation, activity streams/micro-blogging and formation of social networks. Speaker - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. |
Scaling Social Computing Inside the Enterprise
Tuesday, November 15
Social computing is slowly starting to take hold inside corporations but employees are still very entrenched in their current approaches to work. During this session, learn how eBay successfully planned, piloted and deployed social computing at scale inside their enterprise. Also learn what *didin't* work. Topics to be discussed include: key use cases and benefits, including HR, innovation, learning, and process improvement; as well as the “pilot” process and roll-out strategies, best practices and lessons learned. The session will include a live demo. Participants will learn how to plan for the use of social computing in your enterprise; the steps involved in executing social computing through pilot to deployment; how to encourage employee adoption throughout the organization; and tips to achieve results. Speaker - Ramin Mobasseri, Enterprise Portals Solutions Manager, eBay IT Business Solutions |
Social in the Flow of Work: What's Really Happening?
Thursday, November 17
That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI? Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Speaker - Michael Idinopulos, VP of Professional Services & Customer Success, Socialtext Michael Idinopulos is Vice President of Professional Services and Customer Success at Socialtext. He leads the Customer Success Team which is responsible for all aspects of post-sale customer delivery, including technology and customized programs to deliver training, adoption, and organizational change. Before joining Socialtext, Idinopulos was a consultant and global Director of Knowledge Technology with McKinsey & Company where he led the creation of McKipedia, one of the earliest large-scale enterprise wikis. He holds a Ph.D. in philosophy from U.C. Berkeley. His recent publications include "Do You Know Who Your Experts Are?" in Knowledge Management and Organizational Learning (Oxford University Press). Idinopulos lives in Philadelphia. Speaker - Melissa Risteff, SVP, Marketing & Corporate Development, NewsGator |
Building Viral Social Experiences with Emerging Technologies
Thursday, November 17
Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - Jonathan Leblanc, Author, Programming Social Applications Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - J. Alan Bird, Global Business Development Lead, W3C Alan Bird is the Global Business Development Lead for W3C. In this role, Mr. Bird leads W3C staff efforts internationally to strengthen the W3C Membership program, identify business development strategies, and seek new revenue streams to support the organization. Alan joined W3C in January 2011. |
| Business Leadership |
Business Leadership Round Table
Tuesday, November 15
This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them. Moderator - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand. Panelist - Mike Whitmore, President, Fresh Consulting Panelist - Laura Ramos, Vice President, Industry Marketing, Xerox Corporation Laura joined Xerox Global Document Outsourcing as the Vice President of Industry Marketing for North America in 2010. Today, she is responsible for communicating Xerox’s unique industry position and customer success in the managed print services market in the US. In this position, she leads a team of industry-marketing managers who plan and execute programs that drive business opportunities in Education, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail. Prior to Xerox, Laura headed up B2B marketing research at Forrester Research. As a Vice President and Principal Analyst, she wrote research and advised Fortune 500 and high-technology enterprises on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, setting Web 2.0 marketing strategy, and developing customer engagement. Before Forrester, she has more than 18 years of experience in the design and marketing of computer hardware and software, and has held marketing director positions at various companies in California’s Silicon Valley, including Verity, Stratify (now part of Iron Mountain), Vitria Technology, Sybase, and Tandem Computers. Laura has been a keynote speaker for the Business Marketing Association, Customer Engagement Forum, Forrester’s Marketing and IT Forums, Corporate Financial Group, and MarketingProfs virtual and physical forums, among numerous other events. She was named to BtoB magazine's "Who's Who" list for four years, most recently in 2010. In 2011, BtoB named her to their list of “Top 25 Digital Marketers.” She also authors the B2B Marketing POSTs blog (www.b2bmarketingpost.com). You can follow her on Twitter at @lauraramos. Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University. Panelist - Lawrence DeVoe, SVP and Chief Technology Catalyst, Initiative Media Mr. De Voe joined Mediabrands in 2010 and is responsible for developing and implementing technology strategy and solutions for the Initiative agency (a Mediabrands business). De Voe is also Mediabrands Technology’s Client Services Director leading a team responsible for ensuring positive client outcomes on out projects. Panelist - Paul Heisig, Manager, Enterprise Communities, The Walt Disney Company Panelist - Jonathan Maher, Institutional Research Data Analyst, Fresno Pacific University |
Enterprises Speak on Culture and Performance
Tuesday, November 15
Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Michele Zanini, Managing Director, Management Innovation eXchange Michele Zanini is Managing director at the Management Innovation eXchange (MIX) Management Lab. Michele has a passion for discovering new and better ways of getting work done in organizations. His work has taken him from analyzing terrorist networks all the way to orchestrating transformations at Fortune 100 companies. Michele has previously been at McKinsey and Co. and the RAND Corporation, and holds a degree from Harvard University’s Kennedy School of Government. Panelist - David Lahey, VP of Customer Success, Jobvite David Lahey is VP of Customer Success at Jobvite, the leading recruiting platform for the social web. He is an accomplished executive in business software with extensive experience building and scaling global service teams. He previously held executive positions in Sales and Partner Services for the mid-market ERP division of Sage and was Vice President of the Professional Services at ACCPAC. In 1984, David founded and was Chief Executive Officer of Lahey Software, a provider of integrated ERP modules for the mid-market which were purchased by Computer Associates in 2002. David holds a B.S. in Economics from the University of California, Los Angeles. Panelist - Brad Bailey, Director of Technology Alliances, Accellion Brad Bailey is responsible for the development of technology partnerships that drive product innovation for Accellion. Brad has more than 20 years of experience with innovative information management solutions for a broad range of regulated and security-sensitive industries, including: financial services, pharmaceuticals /life sciences, technology, and professional services and consulting. Brad is experienced with the requirements of companies from various industries, as well as technology and resource availability, to manage risks related to data security, privacy, and regulatory compliance. In addition to Accellion, Brad has worked for IntraLinks, developing solutions for managing and providing access to sensitive corporate financial, legal and HR information. At CheckFree and Box.net, Brad focused on personal financial data and transactions, and generalized cloud-based file sharing. |
Serendipity Economy
Wednesday, November 16
When the only economic framework comes from the industrial age, everything looks like a factory. In this session, Daniel W. Rasmus will explore his new theory of the Serendipity Economy, helping attendees understand why they can’t pre-determine the outcome of technology investments that don’t fit the industrial age model. Time is now an important element in understanding value - a framework is need to help organizations discover, rather than forecast, the value obtained from social media, marketing and other non-linear, knowledge-based activities. The role of technology as a tool for increasing the number of serendipitous encounters is driving up returns from horizontal technology investments. But this view of economics requires new instruments, new approaches and a new sense of patience in order to understand the impact of technology. IT professionals struggling with industrial age pressures to justify technology investments based on traditional ROI formulations, and business leaders seeking to better understand how the connected world affects management can reflect on solutions in this innovative discussion. Speaker - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand. |
Social in the Flow of Work: What's Really Happening?
Thursday, November 17
That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI? Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Speaker - Michael Idinopulos, VP of Professional Services & Customer Success, Socialtext Michael Idinopulos is Vice President of Professional Services and Customer Success at Socialtext. He leads the Customer Success Team which is responsible for all aspects of post-sale customer delivery, including technology and customized programs to deliver training, adoption, and organizational change. Before joining Socialtext, Idinopulos was a consultant and global Director of Knowledge Technology with McKinsey & Company where he led the creation of McKipedia, one of the earliest large-scale enterprise wikis. He holds a Ph.D. in philosophy from U.C. Berkeley. His recent publications include "Do You Know Who Your Experts Are?" in Knowledge Management and Organizational Learning (Oxford University Press). Idinopulos lives in Philadelphia. Speaker - Melissa Risteff, SVP, Marketing & Corporate Development, NewsGator |
| Community Management: Engaging External Audiences |
Building a Rock Star Community Team
Wednesday, November 16
Whether you are inheriting a community or starting one from scratch, having the right community team is critical to your success. Learn best practices for determining the size team you need, organizing your team, aligning with business units, budgeting, maintaining consistency across the team and the skillsets you should be hiring for. Participants will leave the session with strategies, examples and working documents to make this process flow within your company or organization. Speaker - Dawn Lacallade, Senior Consultant, ComBlu Dawn is responsible for social engagement strategy, community management and integration of social media into the marketing mix. Her prior experience includes Dell Community Forums, IdeaStorm and the SolarWinds communities. Dawn has been a featured speaker at more than a dozen conferences including: Social Media and Community 2.0 Strategies Conference (4 times), WOMMA Summit (2x), Microsoft Technology Summit, Front End of Innovation, The Market Research Event, the Online Marketing Institute Conference, and the Online Community Summit. Dawn was also a featured speaker at Google's Marketing Executive Training and other various Webinars and interviews. Speaker - Bill Johnston, Director of Global Online Community, Dell Bill Johnston is Dell’s Director of Global Community, where he oversees global online community strategy and programs for the company. Prior to Dell, Bill was Chief Community Officer with Forum One Networks where he directed social media events, collaborative research projects, and led the company’s commercial consulting practice. Bill has also held senior positions with Autodesk, and helped launch TechRepublic.com in the late 90’s. Bill founded the Online Community Roundtable group in 1995. |
Is this the Year Crowdsourcing Goes Mainstream? How Online Communities are Changing the Way Work is Done
Wednesday, November 16
Anyone can build a loosely affiliated, unstructured crowd - a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a ‘mob’… to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights. The label “crowdsourcing” has been misapplied to many online activities. While some businesses have been correctly identified (Mechanical Turk, LiveOps and Innocentive among others), other activities such as simple online polls, intranet sites, or the use of social media blur the definition and meaning of ‘crowdsourcing’. Using real-world examples, this presentation will dispel some of the most common myths about crowdsourcing; explain why it doesn’t mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word. Speaker - Matt Johnston, VP of Marketing and Community, uTest With more than a decade of marketing experience at companies ranging from web start-ups to publicly traded corporations, Matt Johnston leads uTest's marketing and community efforts. After joining uTest in late 2008 as Vice President of Marketing & Community, Matt was promoted to the position of CMO in mid 2011, where he continues to lead uTest’s efforts in shaping the brand, building awareness, generating leads and creating a world-class community of testers. In his expanded role as CMO, Matt will also focus on more strategic initiatives, such as forming key partnerships and helping to plan uTest’s expansion strategy. |
Keep Your Friends Close, and Your Critics Closer: Lessons in Building Community Advocacy
Thursday, November 17
It is easy for passionate users to end up as very passionate haters, but it doesn’t have to be that way! These are the people who give the most honest feedback and volunteer to solve problems for other users and for engineers. At Google, the most active ones are part of Google’s Top Contributor program. Come learn about how we’re both rewarding these users and gaining business value by building a great program for our most passionate critics. Speaker - Adrienne Bernakevitch Ludwick, Community Manager, Google Community Manager, Apps and Social Speaker - Lasse Wassermann, Program Manager, Community and Social Media, Google Lasse coordinates the work of 20 community managers at Google. He has worked as a program manager for Google’s community efforts, including the Top Contributor program, since 2006. Formerly based in Europe, he moved to the company's Mountain View headquarters in 2010. He was first based in Europe until he made the move to the Mountain View Headquarter in 2010. |
Building an Enterprise-Wide Community Competency at Aetna
Thursday, November 17
There’s a huge amount of energy being focused on tools to implement social media objectives and strategies, but we can’t forget the human element involved: the enterprise that needs to be educated and the teams who will carry out these lofty new plans. The path to social media integration won’t always be smooth, and it definitely won’t be immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into its business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their engagement toolkit for succeeding in a heavily regulated industry and inspire your organization to begin building your own. Speaker - Lauren Vargas, Community Management Strategist, Aetna |
| Community Management: Inside the Enterprise |
What Urban Planning Can Teach Us About Social Business Design
Wednesday, November 16
Designing environments that allow humans to coordinate, collaborate, and communicate en masse in a highly productive fashion seems innovative and truly modern. Truth is, urban planners have been doing it for years. Come learn what urban planning theory can teach us and you'll gain a broader appreciation of the philosophical roots of many of Enterprise 2.0's most difficult questions. We'll compare cities and companies, tackle organizational design and social learning, examine centralized vs. decentralized planning, and more. In the end, you'll not only understand the theory, but see how to apply it in practical ways in your own organization. Speaker - Gordon Ross, VP, ThoughtFarmer Gordon Ross is VP Strategy for ThoughtFarmer, the social intranet. A 16 year veteran of the web development industry, Gordon has led numerous web strategy, user experience, and intranet projects for clients like the City of Vancouver, Mountain Equipment Coop, the Government of British Columbia, and the World Bank. He's spoken at the Social Intranet Summit, OpenGovWest, and LegalIT conferences, and is a frequent blogger on the theory behind social intranets. Speaker - Thomas Vander Wal, Principal & Senior Consultant, InfoCloud Solutions Inc. In Thomas' more than 21 years as a professional in information services and web he has worked in many industries and in many roles. He has always been the problem solver and the person who can see the big picture and put it into details to get it accomplished. |
Developing Open Leaders
Wednesday, November 16
How do you move leaders from the sidelines of social business to become "open leadership" role models? In Charlene Li's book, "Open Leadership," she argues that "Be Open, Be Transparent, Be Authentic" are current popular leadership mantras – but companies often push back. Traditionally, business is premised on the concept of control and yet today's world demands openness. Do your organization's leaders know what "open leadership" looks like, and are they ready to transform the way they lead? UBM Live and CSC will share what it took to find key role models for a new way of leading in their organizations. They'll share stories of what success looks like, what worked (and didn't) and what cultural hurdles they overcame (or still face). Speaker - Gary Lungarini, Business Architect, CSC Gary Lungarini is a 12-year veteran at CSC and has been working with web technologies since 1995. As a business architect with CSC’s Collaboration Services he has led CSC’s collaboration efforts including simple expert groups using email and discussion groups, several Web 1.0 platforms and portals, a new document management system, a corporate wiki solution, and finally CSC’s recent social business collaboration suite using Jive Software. Collectively these platforms support over 93,000 employees and an additional 50,000 clients and vendors. Speaker - Terry Rydzynski, Digital Manager, UBM Live Terry Rydzynski is Digital Manager and Community Manager for UBM Live, which operates a number of market leading exhibitions, awards websites/online products and publications in over 20 different business sectors globally. Terry is a lover of all things Digital (except spam) and, among other things, coordinates a global network of community managers, improving openness, communications and collaboration within his division. |
Social Governance: Where Content and Policy Collide
Thursday, November 17
As organizations move from experimenting with social technologies to incorporating them into work processes, the need to manage social content effectively increases. This session will describe a governance framework for internal and external social technologies and how to address their unique challenges including co-creation, aggregation, and fragmentation. Attendees will learn how to manage socially-generated content as part of a governance and compliance program including policy statements to include and how to capture and manage social content from various tools and platforms. Speaker - Jesse Wilkins, Director, Systems of Engagement, AIIM Jesse Wilkins, CRM, CDIA+, is the Director, Systems of Engagement, for AIIM International. He has worked in the information management industry for fifteen years as an end user, vendor, and consultant. His areas of expertise include electronic records management, email management, and social business processes and technologies. He is also the co-author of AIIM’s Social Business Roadmap and developed AIIM's Email Management Certificate Program and the 2009 update to the Electronic Records Management Certificate Program. |
Building an Enterprise-Wide Community Competency at Aetna
Thursday, November 17
There’s a huge amount of energy being focused on tools to implement social media objectives and strategies, but we can’t forget the human element involved: the enterprise that needs to be educated and the teams who will carry out these lofty new plans. The path to social media integration won’t always be smooth, and it definitely won’t be immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into its business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their engagement toolkit for succeeding in a heavily regulated industry and inspire your organization to begin building your own. Speaker - Lauren Vargas, Community Management Strategist, Aetna |
| Governance, Risk and Compliance |
Collaboration Across The Firewall
Thursday, November 17
Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures? Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Kevin Zellmer, Vice President of Business Development and Customer Success, Hearsay Social, Hearsay Social Kevin Zellmer is the Vice President of Business Development and Customer Success at Hearsay Social, the leading social media management solution to address compliance and relationship management for distributed sales forces. Located in San Francisco, Hearsay Social is backed by Sequoia Capital, NEA, and executives from Twitter, Facebook, and YouTube. Kevin is a serial entrepreneur and early evangelist of the Internet and social media, holding executive roles at technology start-ups since 1996. Prior to joining Hearsay Social, Kevin served as Vice President of Strategic Business Development at KickApps, the provider of a SaaS social publishing solution. He has led business development, sales, and marketing teams at FiveAcross.com (acquired by Cisco Systems), and Beyond.com. Kevin also serves as a board member at Artist Web Management. He has been a featured speaker at ad:tech, the American Marketing Association, the Direct Marketing Association, and Sports Marketing 2.0. Panelist - Tolga Sakman, Vice President, Corporate Development and Strategy, Glowpoint, Inc. Tolga joined Glowpoint in 2011 and is responsible for Corporate Development initiatives and overall corporate strategy. He has more than 15 years of experience in directing corporate development and M&A initiatives, strategic alliances, market research and competitive intelligence operations, industry and financial analyst relations, strategic and financial planning and analysis for global enterprises. Panelist - Brandon Savage, Sr. Product Manager, Box.net Panelist - Mark Castleman, CEO, Vobi Mark Castleman is co-founder and CEO of Vobi, a provider of Automated Contextual Collaboration solutions for service providers and enterprises. In this capacity, he is responsible for driving strategic initiatives in the pursuit of innovation in communications and collaboration services. A serial entrepreneur, Mark founded multiple telecom entities including the highly successful hosted communications provider PBXCentral, along with Swakker LLC, Caleo Networks, and has been a driving force in developing innovation and go-to-market strategies for other cutting-edge technology companies. Mark holds 17 US and international patents in communications, mobile device interfaces, and information sharing, and continues to create new and innovative patentable technologies. He holds a BS in Architectural Studies from the University of Texas – Austin. |
Social Governance: Where Content and Policy Collide
Thursday, November 17
As organizations move from experimenting with social technologies to incorporating them into work processes, the need to manage social content effectively increases. This session will describe a governance framework for internal and external social technologies and how to address their unique challenges including co-creation, aggregation, and fragmentation. Attendees will learn how to manage socially-generated content as part of a governance and compliance program including policy statements to include and how to capture and manage social content from various tools and platforms. Speaker - Jesse Wilkins, Director, Systems of Engagement, AIIM Jesse Wilkins, CRM, CDIA+, is the Director, Systems of Engagement, for AIIM International. He has worked in the information management industry for fifteen years as an end user, vendor, and consultant. His areas of expertise include electronic records management, email management, and social business processes and technologies. He is also the co-author of AIIM’s Social Business Roadmap and developed AIIM's Email Management Certificate Program and the 2009 update to the Electronic Records Management Certificate Program. |
SharePoint Governance: Lessons from the Trenches
Thursday, November 17
Over the years, SharePoint has garnered something of a reputation for growing fast and virally throughout numerous organizations. This can be useful for some enterprise 2.0 initiatives, yet popularity and fast growth can yield unpleasant surprises and long-term problems as well. This session will explore lessons learned about how to effectively govern SharePoint within the enterprise. Speaker - Jill Hannemann, Principal, Project Performance Corporation Jill Hannemann is an expert in information architecture, taxonomy design, and portal strategy for clients in the government, media, hospitality, and products industries. She has significant experience in the design, maintenance, and content management of Microsoft SharePoint 2010 and 2007 and Oracle Web Center portal and related systems. In addition, she possesses expertise in web usability, project strategy, and information governance. |
| Mobile Enterprise |
Got Strategy? How to Capitalize on the Mobile Revolution
Wednesday, November 16
Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility. Speaker - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Speaker - Cimarron Buser, VP Product Marketing, Apperian, Inc. Cimarron leads Apperian's product marketing organization for mobile enterprise solutions, including EASE (Enterprise App Services Environment). He has worked in technology for over 25 years, providing creative and visionary leadership for products and services in the technology, web and mobile areas. Cimarron made an indelible imprint on the mobile industry in creating the first iPhone magazine. |
Mobile, Social, Local
Wednesday, November 16
Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Charlie Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group Panelist - Lawrence Coburn, CEO & Co-Founder, DoubleDutch
Lawrence Coburn is the founder and CEO of DoubleDutch, the category leader in enterprise geosocial applications. DoubleDutch helps enterprise teams stay connected, log their activity, and get work done - all via their smartphones. Panelist - Michael Wu, Principal Scientist, Lithium Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. He is currently applying similar data-driven methodologies to investigate and understand the complex dynamics of the social web. Michael has developed the Facebook Engagement Index (FEI), Community Health Index (CHI) and many predictive social analytics with actionable insights. His R&D work at Lithium has won him the recognition as a 2010 Influential Leader by CRM Magazine. |
Mobile: Delivering New Context and Capabilities to Applications and Collaboration
Wednesday, November 16
Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - John Cash, Sr. Product Manager, Research In Motion John Cash is a Sr. Product Manager for the BlackBerry Enterprise Platform and is based in Dallas, TX. In his role, Mr. Cash, promotes the vision and value proposition behind BlackBerry’s award winning portfolio of Enterprise Mobility Solutions. Mr. Cash has over 19 years of product management, sales, and enterprise IT leadership experience spanning multiple industry segments including manufacturing, financial services and government/military. Prior to joining RIM in 2009, Mr. Cash worked for Nokia, overseeing early market sales of Nokia’s enterprise voice and mobility solution for the U.S. Other previous career assignments were with Capital One and Goodyear Tire & Rubber Company and the U.S. Army. Mr. Cash has a Bachelor of Science degree from the University of Virginia and an MBA from Liberty University Panelist - Anne Bonaparte, CEO & President, Xora, Inc. Anne Bonaparte has a passion for growing and building market leading businesses. She is an experienced and dynamic leader who was most recently the president and CEO of Solidcore Systems, where she doubled revenues year-over-year, building Solidcore into the leading application whitelisting and IT policy compliance solution provider until its acquisition by McAfee. Panelist - Rawn Shah, Blogger / Social Business Strategist, Forbes.com & IBM Rawn Shah is an author and Practices Lead on the Social Software Adoption team, IBM Software Group, where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He was Community Program Manager for the 7 million member community of IBM developerWorks, and before that Editor for the SOA and Web2.0 zone on the site. His latest book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects. Panelist - Doug Heise, Product Marketing Director, CoreMedia Doug has over 15 years of experience as a digital media strategist and marketing specialist. Doug began his career as a co-founder and Senior Analyst with The Content Group, a San Francisco-based consulting and professional services firm that was one of the first companies to focus exclusively on the field of digital media management. Following The Content Group, Doug served as Director of Strategy for iXL’s global Digital Media and Broadband Solutions practice where he managed teams of digital media consultants and led the development of new solution offerings for the practice. He subsequently served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform and Digital Content Services offering. Doug has extensive experience developing and marketing on-demand solutions and recently served as Senior Product Marketing Manager for Clickability, a leading cloud-based web content management solution, and as VP of Marketing for Panvidea, a New York based digital video software service. As an independent consultant, Doug has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland. |
What You Need to Know about Mobile App Development and Distribution
Wednesday, November 16
This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Jay Mellman, Chief Marketing Officer, Rhomobile Panelist - Tony Kueh, Senior Vice President and Product Management, Antenna Tony Kueh joined Antenna Software in March 2011 as Senior Vice President of Product Management. In this role, Tony will be responsible to drive overall product strategy, planning, and execution of Antenna’s product offerings. Panelist - Barbara Nelson, CTO, iPass Barbara Nelson is an industry visionary and pioneer in voice, data, mobile and international communications standards with over 30 years of experience. She addresses the growing global mobility Internet and cloud opportunities at iPass by driving the overall technical vision and leads the engineering teams to define the strategy for technology platforms, partnerships, and external relationships. She originally architected the award-winning iPass client that seamlessly integrates connectivity to a wide variety of access methods from Wi-Fi, dial and 3G mobile data. Before iPass Barbara served various roles at Extricity Software, General Magic and Retix. Panelist - Chris Perret, CEO, Nukona Chris serves as Nukona’s Chief Executive Officer. Chris’s background includes spending many years as a software engineer working on compilers and various embedded technologies before moving on to take over the business side of delivering value to customers through technology. In 2005, Chris took over Wind River’s Solutions & Services business and started up multiple business lines, including the highly successful mobile business, which resulted in Wind River being the first commercialization partner for Google’s Android mobile operating system. |
| People, Culture and Internal Communications (HR) |
The Evolution of Talent Management
Tuesday, November 15
An interactive panel discussion with representatives from leading vendors in the enterprise space on the rapidly evolving changes around talent management, training and what the future holds. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Andrew McCarthy, Vice President, Product Strategy, Ultimate Software Panelist - Mark Bennett, Director, Collaborative Product Strategy, Oracle Panelist - Chris Grams, President and Partner, New Kind Chris Grams is President and Partner at New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He is the author of the recently published book The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World and the Community Guide at the Management Innovation Exchange. Prior to New Kind, Chris spent 10 years at Red Hat, the world’s leading supplier of open source solutions, where he played a key role in building the Red Hat brand and culture. |
How Facebook Uses Technology to Manage the Facebook Generation
Tuesday, November 15
Within the last seven years Facebook has changed the way the world communicates. But has it changed how companies manage and motivate employees? Founded by a Millennial, the now-famous Mark Zuckerberg, and around half the staff Millennials, Molly will discuss Facebook uses technology (social and otherwise) to manage their 3000 person culture. Speaker - Molly Graham, Mobile, facebook Speaker - Nick Stein, Director, Content and Media, Rypple Nick Stein is the Director of Content & Media at Rypple. A former staff writer at FORTUNE and current affairs producer at CBC News, Stein's work has received three Business Journalist of the Year awards, a CAJ award, and has been anthologized in the Best Business Stories of the Year. He holds a BA from McGill University and a masters from the Columbia University Graduate School of Journalism. |
Enterprises Speak on Culture and Performance
Tuesday, November 15
Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Michele Zanini, Managing Director, Management Innovation eXchange Michele Zanini is Managing director at the Management Innovation eXchange (MIX) Management Lab. Michele has a passion for discovering new and better ways of getting work done in organizations. His work has taken him from analyzing terrorist networks all the way to orchestrating transformations at Fortune 100 companies. Michele has previously been at McKinsey and Co. and the RAND Corporation, and holds a degree from Harvard University’s Kennedy School of Government. Panelist - David Lahey, VP of Customer Success, Jobvite David Lahey is VP of Customer Success at Jobvite, the leading recruiting platform for the social web. He is an accomplished executive in business software with extensive experience building and scaling global service teams. He previously held executive positions in Sales and Partner Services for the mid-market ERP division of Sage and was Vice President of the Professional Services at ACCPAC. In 1984, David founded and was Chief Executive Officer of Lahey Software, a provider of integrated ERP modules for the mid-market which were purchased by Computer Associates in 2002. David holds a B.S. in Economics from the University of California, Los Angeles. Panelist - Brad Bailey, Director of Technology Alliances, Accellion Brad Bailey is responsible for the development of technology partnerships that drive product innovation for Accellion. Brad has more than 20 years of experience with innovative information management solutions for a broad range of regulated and security-sensitive industries, including: financial services, pharmaceuticals /life sciences, technology, and professional services and consulting. Brad is experienced with the requirements of companies from various industries, as well as technology and resource availability, to manage risks related to data security, privacy, and regulatory compliance. In addition to Accellion, Brad has worked for IntraLinks, developing solutions for managing and providing access to sensitive corporate financial, legal and HR information. At CheckFree and Box.net, Brad focused on personal financial data and transactions, and generalized cloud-based file sharing. |
New Strategic and Tactical Trends in Social Learning
Tuesday, November 15
A discussion of the rapidly changing role of learning in the drive for greater enterprise productivity. New approaches to contextual business needs are being heavily influenced by social networking against a foundation of traditional learning resources. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Nick Stein, Director, Content and Media, Rypple Nick Stein is the Director of Content & Media at Rypple. A former staff writer at FORTUNE and current affairs producer at CBC News, Stein's work has received three Business Journalist of the Year awards, a CAJ award, and has been anthologized in the Best Business Stories of the Year. He holds a BA from McGill University and a masters from the Columbia University Graduate School of Journalism. Panelist - Michael Rose, General Manager, Knoodle Michael brings over 20 years of domestic and international management experience successfully leading, growing, and advising companies in the technology and services sectors. Panelist - Milind Pansare, Senior Director for Social Collaboration Software, Saba Milind Pansare is Senior Director for Social Collaboration software at Saba. He has over 25 years of experience in Silicon Valley, and has led product marketing, product management, partner programs and large engineering teams at silicon valley startups and larger silicon valley companies like Sun Microsystems and HP. He has also served as an advisor to startups at a prominent silicon valley startup incubator. He holds a degree in Computer Science. |
| Sales and Marketing |
Social Channels: Engagement, Integration and Response
Tuesday, November 15
Increasingly, the customer doesn't really care which twitter handle is your official support or marketing channel or where the appropriate place on Facebook is to engage with you. This puts serious strain on organizations that have traditionally broken out functions by sales, marketing and support. Social Channels require that we rethink how we engage and route the right discussions to people with the best answers - be those in traditional customer touch point roles or experts hidden inside organizations. As important, we still need to have a process and the needed technology to move social media discussions into traditional process that's often powered by CRM, Call Center or other programs. This session will address key approaches to designing support, engagement and sales for social channels. Moderator - John Ragsdale, VP of Technology Research, TSIA.com Panelist - Peter Simonsen, Sr. Director, Web & Community, QlikTech International AB Peter Simonsen leads global web, community and social media programs for QlikTech, a leader in user-driven Business Intelligence. Prior to QlikTech, Peter spent more than 10 years building and managing best-in-class corporate websites and executing innovative web marketing programs for companies like Cadence, Hitachi Data Systems, Intershop, and Informix. Panelist - Daniel Zucker, Social Media Manager, Autodesk Dan Zucker is Autodesk's Social Media Manager. In this role, Dan works with social media stakeholders thoughout the company to help guide corporate social media strategy, share best practices, and manage central social media infrastructures. Previously, Dan worked in Autodesk’s Manufacturing Industry Marketing group where he focused on sustainability, managed Global Citizenship programs at Sun Microsystems and managed outreach programs at Headlands Institute, an environmental education organization based in Marin County. Dan completed his MBA with University of San Francisco in 2008. Panelist - Franck Ardourel, Sr. Director, Online Marketing, 24 Hour Fitness Franck Ardourel joined 24 Hour Fitness in April 2008 as Online Marketing Director. In his role, he has been responsible for defining and implementing the strategy of distributed web properties i.e. 24hourfitness .com, mobile, Tablets, My24 iPhone and droid Apps, kiosk and social media. His background is varied, having held management roles in marketing and web operations for large organizations such as Intuit, United Airlines, and GE Capital. But, he also worked at Zinio, a small start-up in the digital publishing industry. Franck has an M.B.A. in Marketing from Paris Sorbonne University (France), and in IT from International University of America. |
Filling Gaping Holes in Sales Enablement with Collaboration
Tuesday, November 15
Customer Relationship Management is the program and system of record dedicated to managing customer relationships. But the customer or prospect never touches the CRM system. More over, during the sales process, the sales team needs to reach deep into the organization to find the right information, people and data to keep moving the customer forward in the sales cycle. These critical steps are not covered by a traditional CRM system. But decisive use of collaborative constructs can be instrumental in making sure that we fill these white spaces in collaboration effectively. This session will break down the elements of the traditional B2B sales cycle and show where collaboration improves engagement between sales and other important constituencies - marketing, subject matter experts and of course, the customer. Part I: Lead by Steve Bamberger Part II: By Erin Grotts Driving Sales from the Inside Out: Why Internal Social Media Matters Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Speaker - Steve Bamberger, National Training Manager / Web-Le@rning and Collaboration, Toshiba America Business Solutions Steven Bamberger is responsible for driving the creative use and delivery of e-learning and collaboration at Toshiba America Business Solutions (TABS), a leader in Document Imaging and Managed Print Solutions. During Steven’s 12 years with Toshiba, he led the migration of classroom-based training programs to the web and developed a thriving virtual campus with diverse curriculum that has served over 28,000 unique learners. Most recently, Steven and the TABS Education and Development team have begun to leverage Social Business Networking to their blended learning model to enhance the educational experience of their nationwide audience of online participants. Speaker - Erin Grotts, Director of Internal Communications, SUPERVALU Erin Grotts is the Director of Internal Communications for SUPERVALU, one of the largest companies in the U.S. grocery channel. As America’s Neighborhood Grocer, SUPERVALU serves communities across the country though a network of approximately 4,300 stores. Erin leads all company internal communications for 135,000 employees in the traditional retail, Save-A-Lot, wholesale and supply chain areas. She has been responsible for the integration of social media as a primary information vehicle across the company. Prior to joining SUPERVALU, she managed communications functions at Starbucks and Harrah’s Entertainment. |
Sales and Marketing Collaboration - Case Studies
Tuesday, November 15
Part I: By Kelly Ripley Feller Is Your Social Strategy Not Working? Blame Marketing Social media pundits have long waxed poetic on the important benefits the use of social tools will have on the enterprise. And not since the advent of the internet itself has a business topic been so exhaustively covered on blogs, television, magazines, newspapers, and Facebook walls. Yet despite all this attention, marketing executives still don’t get it. In fact, in a recent study, eMarketer found that most marketing executives believe social media is very important. However, it still falls toward the bottom of the list of priorities. In this session I will explore some of the real reasons social media remains an enigma for marketing professionals—especially those in the B2B space—and offer some tangible suggestions on how to help executives embrace it with their minds and their money. Part II: By Ted Sapountzis
Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Speaker - Kelly Ripley Feller, Corporate Director of Social Media, Citrix Systems
Kelly has been in "traditional" marketing roles for the last 15 years, marketing everything from organic foods and senior housing to infrared thermometers and computer software & hardware. She’s worked with a variety of big technology companies including Intel, Hewlett Packard, Microsoft, Intuit, SAS Software, Symantec, and IBM and even some smaller companies & non-profits. Kelly was a founding member of Intel’s Social Media Center of Excellence where she was focused on company-wide guidelines, programs & strategies that helped further the adoption of social media across Intel, particularly in the B2B space. Today Kelly is Corporate Director of Social Media for Citrix Systems where she leads a team focused on enabling others to leverage social tools across the company in an effort to engage customers and prospects on the social web. Her key areas of expertise include social operations & infrastructure for the enterprise, social risk mitigation, social monitoring & metrics, and social campaign strategy. In her dwindling spare time she writes blogs & Twitters avidly and is also a classical singer who performs at local schools and senior homes with the Intel choir (yes, Intel has a choir & they still let her sing in it). She holds a BA in Communications and Political Science from the University of Michigan. Speaker - Ted Sapountzis, Vice President, SAP As VP of Social Media Audience Marketing for SAP AG, Ted is responsible for leveraging social media to create awareness and drive demand for SAP’s solution portfolio. Ted has been with SAP since 2004 and his previous roles included co-leading SAP’s corporate strategy group and leading SAP Business Objects’ SaaS analytics portfolio. Prior to SAP, Ted was a management consultant with McKinsey & Company and worked for Decision Focus Inc., a small boutique pricing optimization software and consulting firm that was bought by Manugistics in 2000. Ted started his career with SABRE assisting global transportation companies optimize their networks. |
Engaging and Servicing B2B Customers
Tuesday, November 15
B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support. Part I: Lauren Vargas Communicating Like Humans Part II: Michael Procopio Insight from Social Media to the Enterprise Moderator - Esteban Kolsky, Founder & Principal Analyst, ThinkJar LLC Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-thank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently researching and advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses. He attended California Polytechnic University at Pomona, where he graduated with a degree in Business Administration and minors in Computer Information Systems, Telecommunications, and Economics. Speaker - Michael Procopio, Social Media Strategist, Blogger, HP Social Intelligence Practice Michael has 25+ years experience in pre-IPO and Fortune 500 high-tech organizations as a business leader and technology and marketing manager. His accomplishments include 2500% ROI on a social media promotion, growing and sustaining premier telecommunications and network management companies. He has direct experience in social media, product marketing, product management, technical marketing and training. He is a frequent speaker with experience in Europe and the US for groups up to hundreds. Speaker - Lauren Vargas, Community Management Strategist, Aetna |
| SharePoint Strategies |
Options for Leveraging SharePoint as a Social Platform
Wednesday, November 16
That SharePoint provides a proven collaboration platform is of no question. However, proof that SharePoint can be the basis of your Social Computing platform has been hard to find. Drawing on best practices through key successful case stories, this session will review your options for turning SharePoint into a truly social platform. Speaker - Jay Leask, Associate, Booz Allen Hamilton Jay Leask helps organizations build Enterprise 2.0 strategies to successfully implement Social Media and Collaboration systems for their employees, partners, and customers. Currently he works for Booz Allen Hamilton in Washington, D.C. supporting their award winning Hello.bah.com platform and client efforts to implement enterprise 2.0 strategies in the federal space. Previously he supported commercial efforts as a Solutions Advisor for Telligent Systems in Dallas, Texas. Speaker - David Berry, Associate, Booz Allen Hamilton David has ten years’ experience with SharePoint and currently leads the architecture, design and planning of SharePoint 2010 engagements. Having almost 20 years’ experience in consulting and technology, David focused on the Microsoft development platform which also included working on Content Management Server 2002, the forerunner to SharePoint’s WCM capabilities. David also co-manages the CapArea.NET SharePoint group in Northern Virginia. |
Social Strategies for SharePoint: The Business Value of SharePoint
Wednesday, November 16
Is your SharePoint implementation reaching its full potential? Do the admins and content owners know how to get the most out of the system and drive adoption? The SharePoint Maturity model can help you understand where you are and build your roadmap to the future. The Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement. The benefits of the Model are threefold: it lets SharePoint implementation owners gain an understanding of their current state, helps them define their strategic roadmap, and creates a data model to assist all SP users in benchmarking their level against others from similar industries and years of use. The speaker will take the audience through the competencies and levels, including visual case studies; share current data from assessments against the Model; and provide templates for self-assessment. Speaker - Richard Harbridge, Senior SharePoint Evangelist, Allin Consulting Richard Harbridge is an internationally recognized expert in Microsoft SharePoint and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and technology strategy. He has defined, architected, developed and implemented well over a hundred SharePoint solutions from small implementations on a single server to over 80,000+ user implementations in international organizations. Speaker - Sadalit Van Buren, Senior Software Engineer, BlueMetal Architects Sadie Van Buren is a Senior Software Engineer at BlueMetal Architects, based in Watertown, MA. She designs SharePoint solutions and leads deployments with a strong focus on strategy, usability, information architecture, and business process improvement. Sadie has a Bachelor’s degree from Wesleyan University and a Certification in Project Management from Boston University, and is a Microsoft Certified Technology Specialist. She is a member of the Boston Area SharePoint User Group, the Boston Knowledge Management Forum and the Boston chapter of SIKM (System Integrator Knowledge Managers). She is the creator of the SharePoint Maturity Model. |
SharePoint in the Cloud: Should You Switch?
Wednesday, November 16
Microsoft has unleashed their cloud strategy and Office 365 is now publically available. What does this mean for organizations using SharePoint today? How can organizations leverage the Microsoft cloud effectively with their SharePoint implementations and future SharePoint Strategies? In the marketplace, information on SharePoint ‘and the cloud’ abounds. Much of this information is fluffy, ‘cloud-like’ marketing material, or does not clearly explain how businesses can practically leverage “Cloud” technology with SharePoint. Join Richard as he discusses the practical application of Microsoft's cloud technology and SharePoint, when it has brought measurable benefit to organizations, and when to avoid it. Geared toward companies struggling with understanding what SharePoint in the Cloud really is, those that have not yet implemented SharePoint and those looking to migrate from an in-house implementation to a hosted implementation. Speaker - Richard Harbridge, Senior SharePoint Evangelist, Allin Consulting Richard Harbridge is an internationally recognized expert in Microsoft SharePoint and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and technology strategy. He has defined, architected, developed and implemented well over a hundred SharePoint solutions from small implementations on a single server to over 80,000+ user implementations in international organizations. Speaker - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. |
SharePoint Analyst Panel
Wednesday, November 16
Featuring pundits from major analyst firms, this panel shares their thoughts on SharePoint today and its impact on the technology sector. Moderator - Steve Wylie, General Manager, Enterprise 2.0 Conference Steve Wylie is the General Manager and Conference Director for the Enterprise 2.0 Conference and Mobile Business Expo, both of which are produced by CMP Technology. Steve formerly co-chaired CMP's annual Interop conferences in Las Vegas and New York. Prior to running conferences, Steve managed CMP's renowned InteropNet, including a multi-vendor test lab geared to evaluate, improve and showcase early implementations of open-standard IT infrastructure technologies. Steve is based in San Francisco, California. Panelist - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Rob Koplowitz, VP, Principal Analyst, Forrester Research |
SharePoint Governance: Lessons from the Trenches
Thursday, November 17
Over the years, SharePoint has garnered something of a reputation for growing fast and virally throughout numerous organizations. This can be useful for some enterprise 2.0 initiatives, yet popularity and fast growth can yield unpleasant surprises and long-term problems as well. This session will explore lessons learned about how to effectively govern SharePoint within the enterprise. Speaker - Jill Hannemann, Principal, Project Performance Corporation Jill Hannemann is an expert in information architecture, taxonomy design, and portal strategy for clients in the government, media, hospitality, and products industries. She has significant experience in the design, maintenance, and content management of Microsoft SharePoint 2010 and 2007 and Oracle Web Center portal and related systems. In addition, she possesses expertise in web usability, project strategy, and information governance. |
| Social Apps and Platforms |
Marketplace Choices: Platforms vs. Products
Tuesday, November 15
Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint. Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies. This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Andy MacMillan, Vice President of Oracle Product Management for WebCenter, Oracle Andy MacMillan is Vice President of Product Management for Oracle WebCenter. Mr. MacMillan is responsible for the strategy and product direction for Oracle's comprehensive user engagement platform, which incorporates enterprise social software, Web experience management, content management, and composite application capabilities in a single product suite. Oracle WebCenter is a component of Oracle Fusion Middleware. Panelist - Gregory Lloyd, President and Co-founder, Traction Software
Greg is President and co-founder of Traction Software Inc, creator of Traction TeamPage. Greg has over 30 years experience as architect and engineer of publishing, hypertext, and signal processing systems starting at Brown University, US Naval Research Laboratory, Mentor Graphics / Context, and Electronic Book Technologies (EBT), Inc. Greg is co-author of US Patent 7,593,954 for Traction Software's core hypertext technology. Panelist - Dennis O'Malley, VP of Services, Moxie Software
Dennis O’Malley is currently VP Moxie Insight (www.moxieinsight.com) the thought leadership arm of Moxie Software as well as VP of Services. In his role, Dennis leads the successful roll-out of Moxie Software solutions with customers as well as the thought leadership and over the horizon research provided by Moxie Insight. Before Moxie was a Regional VP Sales for Gartner (NYSE:IT), managing the West Coast Region, supporting Tech Providers, Investors, and End Users. His region was a consistent top performer on a worldwide basis, providing research, advisory services, consulting, and sponsorship solutions to clients. Dennis graduated with honors from the Santa Clara University MBA program and holds a Bachelor of Science in Economics from the same school. Panelist - Paul Javid, Product Manager of Social, Microsoft Paul Javid is a Product Manager of Social at Microsoft with end-to-end responsibility across the Office Business Division. Prior to joining Microsoft Paul founded Enginefarm and PaperPlane Labs, a full-service web design and development firm. In 2005 Paul lived in India and helped found an NGO called Digital StudyHall, to extend quality education and healthcare into rural areas, while working for the Technology for Emerging Markets Research group at Microsoft Research. Paul holds an MBA and MPH from UC Berkeley and a Bachelors in Computer Science from the University of Washington. |
Socializing Legacy Applications: Are We There Yet?
Tuesday, November 15
There's a growing realization that social is not a specific ""place,"" but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise. A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this? Please join a panel of specialists exploring the promise and perils of socializing legacy applications. Speaker - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Speaker - Ramin Vosough, General Manager, Product Marketing, Neudesic Pulse Ramin currently serves as GM in the Product Group at Neudesic. His team leads Market, |
Building Viral Social Experiences with Emerging Technologies
Thursday, November 17
Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - Jonathan Leblanc, Author, Programming Social Applications Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - J. Alan Bird, Global Business Development Lead, W3C Alan Bird is the Global Business Development Lead for W3C. In this role, Mr. Bird leads W3C staff efforts internationally to strengthen the W3C Membership program, identify business development strategies, and seek new revenue streams to support the organization. Alan joined W3C in January 2011. |
| Technology Leadership |
Designing Social Applications
Tuesday, November 15
Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:
Moderator - David Carr, Editor, The BrainYard David F. Carr is the Editor of The BrainYard on InformationWeek.com, covering enterprise social media and collaboration technologies. He has written for Forbes.com, CIO Magazine, and Defense Systems, and he is a former Technology Editor of Baseline Magazine and Internet World Magazine. He freelances as a web consultant and is the author of several WordPress plugins, including Facebook Tab Manager and RSVPMaker. Panelist - Jonathan Leblanc, Author, Programming Social Applications Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Panelist - Ryan Rutan, Social Business Architect & SBS Strategist, Jive Ryan has over 12 years of experience in web technologies including Java, eMarketplace, ECM, CRM, Web Analytics, Email Deliverability and most recently Collaboration. As the Social Business Architect at National Instruments, Ryan was responsible for orchestrating collaboration solutions that connect employees, customers, and enterprise systems. As the Community Manager at Jive Software, Ryan is stationed to do more of the same to interconnect customers, partners, employees, content, and systems to bolster awareness and demand for Jive technologies. Ryan is an MIS graduate of the McCombs School of Business at The University of Texas at Austin. Panelist - Aaron Aycock, Founder, CubeVibe
By day, Aaron Aycock is VP of IT and Product Development for TRX, a travel technology company headquartered in Atlanta. In his spare time, he loves developing new technology. This year, he has been busy creating and launching CubeVibe, an Enterprise 2.0 Launchpad finalist which delivers on-demand employee engagement software to organizations that want to help teams perform better. He has more than 15 years experience in development, consulting, and management of large teams. Aaron has worked for Oracle and Sun Microsystems and has an MBA from Duke University. |
Marketplace Choices: Platforms vs. Products
Tuesday, November 15
Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint. Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies. This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Andy MacMillan, Vice President of Oracle Product Management for WebCenter, Oracle Andy MacMillan is Vice President of Product Management for Oracle WebCenter. Mr. MacMillan is responsible for the strategy and product direction for Oracle's comprehensive user engagement platform, which incorporates enterprise social software, Web experience management, content management, and composite application capabilities in a single product suite. Oracle WebCenter is a component of Oracle Fusion Middleware. Panelist - Gregory Lloyd, President and Co-founder, Traction Software
Greg is President and co-founder of Traction Software Inc, creator of Traction TeamPage. Greg has over 30 years experience as architect and engineer of publishing, hypertext, and signal processing systems starting at Brown University, US Naval Research Laboratory, Mentor Graphics / Context, and Electronic Book Technologies (EBT), Inc. Greg is co-author of US Patent 7,593,954 for Traction Software's core hypertext technology. Panelist - Dennis O'Malley, VP of Services, Moxie Software
Dennis O’Malley is currently VP Moxie Insight (www.moxieinsight.com) the thought leadership arm of Moxie Software as well as VP of Services. In his role, Dennis leads the successful roll-out of Moxie Software solutions with customers as well as the thought leadership and over the horizon research provided by Moxie Insight. Before Moxie was a Regional VP Sales for Gartner (NYSE:IT), managing the West Coast Region, supporting Tech Providers, Investors, and End Users. His region was a consistent top performer on a worldwide basis, providing research, advisory services, consulting, and sponsorship solutions to clients. Dennis graduated with honors from the Santa Clara University MBA program and holds a Bachelor of Science in Economics from the same school. Panelist - Paul Javid, Product Manager of Social, Microsoft Paul Javid is a Product Manager of Social at Microsoft with end-to-end responsibility across the Office Business Division. Prior to joining Microsoft Paul founded Enginefarm and PaperPlane Labs, a full-service web design and development firm. In 2005 Paul lived in India and helped found an NGO called Digital StudyHall, to extend quality education and healthcare into rural areas, while working for the Technology for Emerging Markets Research group at Microsoft Research. Paul holds an MBA and MPH from UC Berkeley and a Bachelors in Computer Science from the University of Washington. |
UC + Social Computing = Best of Both Worlds?
Wednesday, November 16
"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Christian Finn, Senior Director, Product Management, Oracle WebCenter Christian Finn is the new Senior Director of Evangelism for Oracle WebCenter. In this role Christian and his team lead Oracle’s thought leadership efforts for WebCenter in the social business, customer experience management, enterprise content management, and portal markets globally. Panelist - Chris Morace, Senior Vice President of Business Development, Jive Software Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. Panelist - Alex Hadden-Boyd, Director, Marketing, Cisco Alex Hadden-Boyd is responsible for enabling global Cisco collaboration services and software offerings, including WebEx Web Conferencing, Cisco Jabber services, and Cisco Quad Enterprise Social Software. She leads Product Operations including Program Management, Globalization, Customer Trials and Product Strategy. |
Building Viral Social Experiences with Emerging Technologies
Thursday, November 17
Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - Jonathan Leblanc, Author, Programming Social Applications Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - J. Alan Bird, Global Business Development Lead, W3C Alan Bird is the Global Business Development Lead for W3C. In this role, Mr. Bird leads W3C staff efforts internationally to strengthen the W3C Membership program, identify business development strategies, and seek new revenue streams to support the organization. Alan joined W3C in January 2011. |
| Video and Unified Communications |
UC + Social Computing = Best of Both Worlds?
Wednesday, November 16
"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Christian Finn, Senior Director, Product Management, Oracle WebCenter Christian Finn is the new Senior Director of Evangelism for Oracle WebCenter. In this role Christian and his team lead Oracle’s thought leadership efforts for WebCenter in the social business, customer experience management, enterprise content management, and portal markets globally. Panelist - Chris Morace, Senior Vice President of Business Development, Jive Software Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. Panelist - Alex Hadden-Boyd, Director, Marketing, Cisco Alex Hadden-Boyd is responsible for enabling global Cisco collaboration services and software offerings, including WebEx Web Conferencing, Cisco Jabber services, and Cisco Quad Enterprise Social Software. She leads Product Operations including Program Management, Globalization, Customer Trials and Product Strategy. |
Socializing with Video: How to Successfully Leverage Video for Enterprise Collaboration
Wednesday, November 16
Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities. Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Tran Hong, Dean of Technology, Online & Professional Studies, California Baptist University Dr. Hong is responsible for providing leadership, vision, and strategic direction for all administrative and instructional technologies relating to online and distance education at California Baptist University. His expertise spans leadership and management, networks, telecommunications, software development, and administration in higher education and private businesses. Dr. Hong is an Associate Professor in Computer Science at CBU and has taught in public higher education. Other IT management roles include work at Bax Global and Radian Corporation. He holds a B.S. in Computer Science, Mathematics, a M.B.A., Technology Management, and he recently completed his Doctor of Education in Educational Leadership from California State University, Fullerton. Panelist - Amjad Alinani, Manager, Primatics Financial As Manager for Learning and Development initiatives at Primatics Financial, Amjad is helping Primatics build its Learning and Knowledge Management strategy and infrastructure. His experience as a Deloitte Human Capital practitioner convinced him of the power of collaborative learning and how Communities of Practice can be harnessed to drive an integrated knowledge management, knowledge sharing and informal learning strategy. Amjad is also supporting volunteer based efforts around poverty alleviation and leveraging Communities of Practice to drive volunteer training and cross-institutional knowledge sharing. Panelist - Milton Chen, CEO, VSee Milton's pioneering PhD research at Stanford University has shown why videoconferencing has failed to become ubiquitous despite billions in investments since 1927. Following his graduation in 2003, he founded VSee Labs, Inc. to realize his vision of creating a video collaboration tool that would eliminate the need to commute to work. His insight into how to make videoconferencing an everyday experience has led to more than 100 invited talks to countries ranging from Iceland to Nigeria to Saudi Arabia. He received the DEMO God award at DEMO 06, and is the co-author of XMPP video standard. Milton received a Bachelor of Science degree in Computer Science from UC Berkeley and a PhD from Stanford University. |
Collaboration Across The Firewall
Thursday, November 17
Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures? Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Kevin Zellmer, Vice President of Business Development and Customer Success, Hearsay Social, Hearsay Social Kevin Zellmer is the Vice President of Business Development and Customer Success at Hearsay Social, the leading social media management solution to address compliance and relationship management for distributed sales forces. Located in San Francisco, Hearsay Social is backed by Sequoia Capital, NEA, and executives from Twitter, Facebook, and YouTube. Kevin is a serial entrepreneur and early evangelist of the Internet and social media, holding executive roles at technology start-ups since 1996. Prior to joining Hearsay Social, Kevin served as Vice President of Strategic Business Development at KickApps, the provider of a SaaS social publishing solution. He has led business development, sales, and marketing teams at FiveAcross.com (acquired by Cisco Systems), and Beyond.com. Kevin also serves as a board member at Artist Web Management. He has been a featured speaker at ad:tech, the American Marketing Association, the Direct Marketing Association, and Sports Marketing 2.0. Panelist - Tolga Sakman, Vice President, Corporate Development and Strategy, Glowpoint, Inc. Tolga joined Glowpoint in 2011 and is responsible for Corporate Development initiatives and overall corporate strategy. He has more than 15 years of experience in directing corporate development and M&A initiatives, strategic alliances, market research and competitive intelligence operations, industry and financial analyst relations, strategic and financial planning and analysis for global enterprises. Panelist - Brandon Savage, Sr. Product Manager, Box.net Panelist - Mark Castleman, CEO, Vobi Mark Castleman is co-founder and CEO of Vobi, a provider of Automated Contextual Collaboration solutions for service providers and enterprises. In this capacity, he is responsible for driving strategic initiatives in the pursuit of innovation in communications and collaboration services. A serial entrepreneur, Mark founded multiple telecom entities including the highly successful hosted communications provider PBXCentral, along with Swakker LLC, Caleo Networks, and has been a driving force in developing innovation and go-to-market strategies for other cutting-edge technology companies. Mark holds 17 US and international patents in communications, mobile device interfaces, and information sharing, and continues to create new and innovative patentable technologies. He holds a BS in Architectural Studies from the University of Texas – Austin. |
| Monday, November 14 | |
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8:00 AM–9:00 AM Location: Room H Foyer
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10:30 AM–10:45 AM Location: Room H Foyer ![]()
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12:00 PM–1:00 PM Location: B1 ![]()
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2:30 PM–2:45 PM Location: Room H Foyer
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4:00 PM–4:30 PM | |
4:30 PM–6:00 PM Location: B5 Hear industry visionaries discuss the growth and future of Enterprise 2.0. Keynote Speaker - Don Tapscott, CEO, The Tapscott Group; Chairman, Moxie Insight Don Tapscott, one of the world’s leading authorities on innovation and technology, is Chairman of Moxie Insight. He was founder and chairman of the international think tank New Paradigm before its acquisition 2007. Keynote Speaker - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand. Keynote Panelist - Paul Green, Director of The Self Management Institute, The Morning Star Company Paul Green Jr. developed a deep interest in management and organizations while building a business that he founded with a partner in Central California. He realized that a few subtle tweaks to the rules of organizing can bring about unbelievable benefits within a business, and he set out to build a business that epitomized the effective organization. Keynote Panelist - Philippe Beaudette, Head of Reader Relations, Wikimedia Foundation Philippe Beaudette, the Wikimedia Foundation's Head of Reader Relations, first joined the Wikimedia Foundation staff as Facilitator of the Strategic Planning project in July 2009. At the completion of the strategic planning project, Philippe became Head of Reader Relations, and led the 2010 Annual Giving campaign. Prior to becoming a staff member he was a three-year member of the Board of Trustees Election Committee, a two-year trusted administrator for the English Wikipedia, and volunteer for the Volunteer response team. Outside Wikimedia, Philippe has a background in American electoral politics, where he has worked as Deputy Campaign Manager, Operations Manager and Technology Director on a number of state and federal campaigns, as well as for the non-profit Progressive Alliance Foundation. He has also worked as a technology consultant in the for-profit sector in the United States, Italy and the United Kingdom. | |
6:00 PM–7:00 PM | |
| Tuesday, November 15 | |
7:45 AM–8:45 AM Location: Room H Foyer
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8:45 AM–9:45 AM Track: ArchitectureLocation: Room H What are the architectural building blocks that enable social networking? What cultural dynamics should be considered when implementing “social infrastructure”? What research methods aid design efforts? This session will help architects and practitioners understand connections between profiles and identity, social objects and participation, activity streams/micro-blogging and formation of social networks. Speaker - Mike Gotta, Senior Technical Solution Marketing Manager for Enterprise Social Software, Cisco Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social computing. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in New Media Studies at The New School. | |
8:45 AM–9:45 AM Track: Technology LeadershipLocation: Room G Part of becoming a social enterprise is understanding what makes social applications work, both for purposes of selecting commercial applications and for designing their own. Most organizations will adopt a commercial or open source enterprise social platform rather than trying to create their own, but they still will face the challenge of adapting it to their environment and integrating applications that predate the social software era. The panel will discuss questions such as:
Moderator - David Carr, Editor, The BrainYard David F. Carr is the Editor of The BrainYard on InformationWeek.com, covering enterprise social media and collaboration technologies. He has written for Forbes.com, CIO Magazine, and Defense Systems, and he is a former Technology Editor of Baseline Magazine and Internet World Magazine. He freelances as a web consultant and is the author of several WordPress plugins, including Facebook Tab Manager and RSVPMaker. Panelist - Jonathan Leblanc, Author, Programming Social Applications Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Panelist - Ryan Rutan, Social Business Architect & SBS Strategist, Jive Ryan has over 12 years of experience in web technologies including Java, eMarketplace, ECM, CRM, Web Analytics, Email Deliverability and most recently Collaboration. As the Social Business Architect at National Instruments, Ryan was responsible for orchestrating collaboration solutions that connect employees, customers, and enterprise systems. As the Community Manager at Jive Software, Ryan is stationed to do more of the same to interconnect customers, partners, employees, content, and systems to bolster awareness and demand for Jive technologies. Ryan is an MIS graduate of the McCombs School of Business at The University of Texas at Austin. Panelist - Aaron Aycock, Founder, CubeVibe
By day, Aaron Aycock is VP of IT and Product Development for TRX, a travel technology company headquartered in Atlanta. In his spare time, he loves developing new technology. This year, he has been busy creating and launching CubeVibe, an Enterprise 2.0 Launchpad finalist which delivers on-demand employee engagement software to organizations that want to help teams perform better. He has more than 15 years experience in development, consulting, and management of large teams. Aaron has worked for Oracle and Sun Microsystems and has an MBA from Duke University. | |
8:45 AM–9:45 AM | |
8:45 AM–9:45 AM Track: People, Culture and Internal Communications (HR)Location: Room E An interactive panel discussion with representatives from leading vendors in the enterprise space on the rapidly evolving changes around talent management, training and what the future holds. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Andrew McCarthy, Vice President, Product Strategy, Ultimate Software Panelist - Mark Bennett, Director, Collaborative Product Strategy, Oracle Panelist - Chris Grams, President and Partner, New Kind Chris Grams is President and Partner at New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He is the author of the recently published book The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World and the Community Guide at the Management Innovation Exchange. Prior to New Kind, Chris spent 10 years at Red Hat, the world’s leading supplier of open source solutions, where he played a key role in building the Red Hat brand and culture. | |
9:45 AM–10:00 AM Location: Room H Foyer ![]()
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10:00 AM–12:00 PM Location: B5 Hear industry visionaries discuss the growth and future of Enterprise 2.0. Keynote Speaker - Adam Graff, Senior Manager, Collaboration Services, Genentech Adam has worked in software development and various leadership roles in IT for the last 13 years, and is currently working at Genentech and contributing to their mission of saving the lives of patients with unmet medical needs. He leads an engineering group focused on collaboration, social and web platforms for 18,000 enterprise employees. Their mission? Delight users, foster collaboration and increase productivity by leveraging disruptive cloud-based collaboration and social technology. Keynote Speaker - Andy Wang, Principal Systems Architect, Genentech Andy has worked in various technical and leadership roles within startups and large IT organizations for over 20 years. He is currently a principal architect in Genentech's enterprise architecture group formulating and executing strategies and roadmaps in the area of communication, collaboration, and content technologies. Andy's goal is leveraging technology to enable Genentech IT's strategic vision of collaborating Anytime, Anywhere, with Anyone using Any Device for its 18,000 employees. Keynote Speaker - Tim Young, VP, Social Enterprise, VMware Providing the creative vision for Socialcast and its technology, Timothy brings nearly a decade of web development experience and over 8 years of entrepreneurship to the company. His prior venture, Event Robot, developed online communities for consumer-facing brands in the entertainment industry. Timothy's interests include emergent processes and behaviors, flock theory, connectionism, and collective intelligence, all of which are integrated into the Socialcast product. He regularly speaks about social networking and collaboration at industry conferences and guest teaches at the University of California, Irvine. Keynote Speaker - Tom Kelly, CEO, Moxie Software Tom is a veteran of the technology industry and a leading authority on achieving business results through collaborative innovation. Tom has established a leadership reputation in a wide range of executive management roles, including strategic business development, sales, finance and operations. Tom.s experience includes a special emphasis on high-growth organizations. Keynote Speaker - Kevin Jones, Social, Organizational Consultant By blending social technologies into the workflow and challenging ineffective management practices, Kevin D. Jones helps senior leaders champion a more innovative and empowered culture to drive a thriving business. Keynote Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee Keynote Speaker - Jonathan Schwartz, CEO, Picture of Health Jonathan currently serves as the CEO of Picture of Health, and was previously the president and CEO of Sun Microsystems, Inc., a Fortune 200 company whose pioneering innovations touched nearly every corner of the internet. Before that, Jonathan was a founder and CEO of Lighthouse Design, and began his career with McKinsey & Company, Inc. He holds degrees in Mathematics and Economics from Wesleyan University. | |
12:00 PM–1:15 PM Location: Expo Hall ![]()
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12:00 PM–6:00 PM Location: Expo Hall Meet top vendors of collaboration technologies. | |
1:30 PM–2:15 PM Track: Business LeadershipLocation: Room G This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them. Moderator - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand. Panelist - Mike Whitmore, President, Fresh Consulting Panelist - Laura Ramos, Vice President, Industry Marketing, Xerox Corporation Laura joined Xerox Global Document Outsourcing as the Vice President of Industry Marketing for North America in 2010. Today, she is responsible for communicating Xerox’s unique industry position and customer success in the managed print services market in the US. In this position, she leads a team of industry-marketing managers who plan and execute programs that drive business opportunities in Education, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail. Prior to Xerox, Laura headed up B2B marketing research at Forrester Research. As a Vice President and Principal Analyst, she wrote research and advised Fortune 500 and high-technology enterprises on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, setting Web 2.0 marketing strategy, and developing customer engagement. Before Forrester, she has more than 18 years of experience in the design and marketing of computer hardware and software, and has held marketing director positions at various companies in California’s Silicon Valley, including Verity, Stratify (now part of Iron Mountain), Vitria Technology, Sybase, and Tandem Computers. Laura has been a keynote speaker for the Business Marketing Association, Customer Engagement Forum, Forrester’s Marketing and IT Forums, Corporate Financial Group, and MarketingProfs virtual and physical forums, among numerous other events. She was named to BtoB magazine's "Who's Who" list for four years, most recently in 2010. In 2011, BtoB named her to their list of “Top 25 Digital Marketers.” She also authors the B2B Marketing POSTs blog (www.b2bmarketingpost.com). You can follow her on Twitter at @lauraramos. Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University. Panelist - Lawrence DeVoe, SVP and Chief Technology Catalyst, Initiative Media Mr. De Voe joined Mediabrands in 2010 and is responsible for developing and implementing technology strategy and solutions for the Initiative agency (a Mediabrands business). De Voe is also Mediabrands Technology’s Client Services Director leading a team responsible for ensuring positive client outcomes on out projects. Panelist - Paul Heisig, Manager, Enterprise Communities, The Walt Disney Company Panelist - Jonathan Maher, Institutional Research Data Analyst, Fresno Pacific University | |
1:30 PM–2:15 PM Track: Sales and MarketingLocation: Room F Customer Relationship Management is the program and system of record dedicated to managing customer relationships. But the customer or prospect never touches the CRM system. More over, during the sales process, the sales team needs to reach deep into the organization to find the right information, people and data to keep moving the customer forward in the sales cycle. These critical steps are not covered by a traditional CRM system. But decisive use of collaborative constructs can be instrumental in making sure that we fill these white spaces in collaboration effectively. This session will break down the elements of the traditional B2B sales cycle and show where collaboration improves engagement between sales and other important constituencies - marketing, subject matter experts and of course, the customer. Part I: Lead by Steve Bamberger Part II: By Erin Grotts Driving Sales from the Inside Out: Why Internal Social Media Matters Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Speaker - Steve Bamberger, National Training Manager / Web-Le@rning and Collaboration, Toshiba America Business Solutions Steven Bamberger is responsible for driving the creative use and delivery of e-learning and collaboration at Toshiba America Business Solutions (TABS), a leader in Document Imaging and Managed Print Solutions. During Steven’s 12 years with Toshiba, he led the migration of classroom-based training programs to the web and developed a thriving virtual campus with diverse curriculum that has served over 28,000 unique learners. Most recently, Steven and the TABS Education and Development team have begun to leverage Social Business Networking to their blended learning model to enhance the educational experience of their nationwide audience of online participants. Speaker - Erin Grotts, Director of Internal Communications, SUPERVALU Erin Grotts is the Director of Internal Communications for SUPERVALU, one of the largest companies in the U.S. grocery channel. As America’s Neighborhood Grocer, SUPERVALU serves communities across the country though a network of approximately 4,300 stores. Erin leads all company internal communications for 135,000 employees in the traditional retail, Save-A-Lot, wholesale and supply chain areas. She has been responsible for the integration of social media as a primary information vehicle across the company. Prior to joining SUPERVALU, she managed communications functions at Starbucks and Harrah’s Entertainment. | |
1:30 PM–2:15 PM Track: People, Culture and Internal Communications (HR)Location: Room E Within the last seven years Facebook has changed the way the world communicates. But has it changed how companies manage and motivate employees? Founded by a Millennial, the now-famous Mark Zuckerberg, and around half the staff Millennials, Molly will discuss Facebook uses technology (social and otherwise) to manage their 3000 person culture. Speaker - Molly Graham, Mobile, facebook Speaker - Nick Stein, Director, Content and Media, Rypple Nick Stein is the Director of Content & Media at Rypple. A former staff writer at FORTUNE and current affairs producer at CBC News, Stein's work has received three Business Journalist of the Year awards, a CAJ award, and has been anthologized in the Best Business Stories of the Year. He holds a BA from McGill University and a masters from the Columbia University Graduate School of Journalism. | |
2:15 PM–2:30 PM Location: Room H Foyer ![]()
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2:30 PM–3:30 PM Tracks: Business Leadership, People, Culture and Internal Communications (HR)Location: Room E Representatives from enterprise class firms discuss their successes, challenges and goals in blending enterprise 2.0 thinking and technologies into their business requirements. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Michele Zanini, Managing Director, Management Innovation eXchange Michele Zanini is Managing director at the Management Innovation eXchange (MIX) Management Lab. Michele has a passion for discovering new and better ways of getting work done in organizations. His work has taken him from analyzing terrorist networks all the way to orchestrating transformations at Fortune 100 companies. Michele has previously been at McKinsey and Co. and the RAND Corporation, and holds a degree from Harvard University’s Kennedy School of Government. Panelist - David Lahey, VP of Customer Success, Jobvite David Lahey is VP of Customer Success at Jobvite, the leading recruiting platform for the social web. He is an accomplished executive in business software with extensive experience building and scaling global service teams. He previously held executive positions in Sales and Partner Services for the mid-market ERP division of Sage and was Vice President of the Professional Services at ACCPAC. In 1984, David founded and was Chief Executive Officer of Lahey Software, a provider of integrated ERP modules for the mid-market which were purchased by Computer Associates in 2002. David holds a B.S. in Economics from the University of California, Los Angeles. Panelist - Brad Bailey, Director of Technology Alliances, Accellion Brad Bailey is responsible for the development of technology partnerships that drive product innovation for Accellion. Brad has more than 20 years of experience with innovative information management solutions for a broad range of regulated and security-sensitive industries, including: financial services, pharmaceuticals /life sciences, technology, and professional services and consulting. Brad is experienced with the requirements of companies from various industries, as well as technology and resource availability, to manage risks related to data security, privacy, and regulatory compliance. In addition to Accellion, Brad has worked for IntraLinks, developing solutions for managing and providing access to sensitive corporate financial, legal and HR information. At CheckFree and Box.net, Brad focused on personal financial data and transactions, and generalized cloud-based file sharing. | |
2:30 PM–3:30 PM Tracks: Social Apps and Platforms, Technology LeadershipLocation: Room H Enterprises implementing social and collaboration tools face dozens of plausible vendor choices. Options diverge along various lines, including license and delivery models, cost, scope, and geographic footprint. Perhaps the biggest fault line of all is the battle between traditional software players who bring wide-ranging platform solutions to market, versus smaller, nimbler, more productized alternatives. Frequently, departmental and business-driven (“emergent”) initiatives identify productized solutions to fit specific needs, while IT organizations often prefer more broad-based platforms employing familiar base technologies. This session will include representatives of both camps making a case for their approach. You’ll come away from this lively debate with a better sense of where your enterprise requirements fit within this spectrum of alternatives. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Andy MacMillan, Vice President of Oracle Product Management for WebCenter, Oracle Andy MacMillan is Vice President of Product Management for Oracle WebCenter. Mr. MacMillan is responsible for the strategy and product direction for Oracle's comprehensive user engagement platform, which incorporates enterprise social software, Web experience management, content management, and composite application capabilities in a single product suite. Oracle WebCenter is a component of Oracle Fusion Middleware. Panelist - Gregory Lloyd, President and Co-founder, Traction Software
Greg is President and co-founder of Traction Software Inc, creator of Traction TeamPage. Greg has over 30 years experience as architect and engineer of publishing, hypertext, and signal processing systems starting at Brown University, US Naval Research Laboratory, Mentor Graphics / Context, and Electronic Book Technologies (EBT), Inc. Greg is co-author of US Patent 7,593,954 for Traction Software's core hypertext technology. Panelist - Dennis O'Malley, VP of Services, Moxie Software
Dennis O’Malley is currently VP Moxie Insight (www.moxieinsight.com) the thought leadership arm of Moxie Software as well as VP of Services. In his role, Dennis leads the successful roll-out of Moxie Software solutions with customers as well as the thought leadership and over the horizon research provided by Moxie Insight. Before Moxie was a Regional VP Sales for Gartner (NYSE:IT), managing the West Coast Region, supporting Tech Providers, Investors, and End Users. His region was a consistent top performer on a worldwide basis, providing research, advisory services, consulting, and sponsorship solutions to clients. Dennis graduated with honors from the Santa Clara University MBA program and holds a Bachelor of Science in Economics from the same school. Panelist - Paul Javid, Product Manager of Social, Microsoft Paul Javid is a Product Manager of Social at Microsoft with end-to-end responsibility across the Office Business Division. Prior to joining Microsoft Paul founded Enginefarm and PaperPlane Labs, a full-service web design and development firm. In 2005 Paul lived in India and helped found an NGO called Digital StudyHall, to extend quality education and healthcare into rural areas, while working for the Technology for Emerging Markets Research group at Microsoft Research. Paul holds an MBA and MPH from UC Berkeley and a Bachelors in Computer Science from the University of Washington. | |
2:30 PM–3:30 PM Track: Sales and MarketingLocation: Room F Part I: By Kelly Ripley Feller Is Your Social Strategy Not Working? Blame Marketing Social media pundits have long waxed poetic on the important benefits the use of social tools will have on the enterprise. And not since the advent of the internet itself has a business topic been so exhaustively covered on blogs, television, magazines, newspapers, and Facebook walls. Yet despite all this attention, marketing executives still don’t get it. In fact, in a recent study, eMarketer found that most marketing executives believe social media is very important. However, it still falls toward the bottom of the list of priorities. In this session I will explore some of the real reasons social media remains an enigma for marketing professionals—especially those in the B2B space—and offer some tangible suggestions on how to help executives embrace it with their minds and their money. Part II: By Ted Sapountzis
Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Speaker - Kelly Ripley Feller, Corporate Director of Social Media, Citrix Systems
Kelly has been in "traditional" marketing roles for the last 15 years, marketing everything from organic foods and senior housing to infrared thermometers and computer software & hardware. She’s worked with a variety of big technology companies including Intel, Hewlett Packard, Microsoft, Intuit, SAS Software, Symantec, and IBM and even some smaller companies & non-profits. Kelly was a founding member of Intel’s Social Media Center of Excellence where she was focused on company-wide guidelines, programs & strategies that helped further the adoption of social media across Intel, particularly in the B2B space. Today Kelly is Corporate Director of Social Media for Citrix Systems where she leads a team focused on enabling others to leverage social tools across the company in an effort to engage customers and prospects on the social web. Her key areas of expertise include social operations & infrastructure for the enterprise, social risk mitigation, social monitoring & metrics, and social campaign strategy. In her dwindling spare time she writes blogs & Twitters avidly and is also a classical singer who performs at local schools and senior homes with the Intel choir (yes, Intel has a choir & they still let her sing in it). She holds a BA in Communications and Political Science from the University of Michigan. Speaker - Ted Sapountzis, Vice President, SAP As VP of Social Media Audience Marketing for SAP AG, Ted is responsible for leveraging social media to create awareness and drive demand for SAP’s solution portfolio. Ted has been with SAP since 2004 and his previous roles included co-leading SAP’s corporate strategy group and leading SAP Business Objects’ SaaS analytics portfolio. Prior to SAP, Ted was a management consultant with McKinsey & Company and worked for Decision Focus Inc., a small boutique pricing optimization software and consulting firm that was bought by Manugistics in 2000. Ted started his career with SABRE assisting global transportation companies optimize their networks. | |
2:30 PM–3:30 PM Track: ArchitectureLocation: Room G Social computing is slowly starting to take hold inside corporations but employees are still very entrenched in their current approaches to work. During this session, learn how eBay successfully planned, piloted and deployed social computing at scale inside their enterprise. Also learn what *didin't* work. Topics to be discussed include: key use cases and benefits, including HR, innovation, learning, and process improvement; as well as the “pilot” process and roll-out strategies, best practices and lessons learned. The session will include a live demo. Participants will learn how to plan for the use of social computing in your enterprise; the steps involved in executing social computing through pilot to deployment; how to encourage employee adoption throughout the organization; and tips to achieve results. Speaker - Ramin Mobasseri, Enterprise Portals Solutions Manager, eBay IT Business Solutions | |
2:30 PM–3:30 PM Tracks: Business Leadership, Social Apps and PlatformsLocation: 2nd Floor Foyer The Enterprise 2.0 Conference not only promotes social and collaborative businesses, but encourages its attendees, exhibitors, and followers to collaborate as a community, striving to create a fluid exchange of ideas. It’s this strong community ethos that has really allowed Enterprise 2.0 Conference to gain the growth it has seen over the last couple of years. The market for social enterprise tools, software and services is exploding, and expected to reach $4.6 Billion worldwide by 2014 [Forrester Research]. Enterprise 2.0 Conference, along with InformationWeek, jointly launched The BrainYard.com in April 2011. This session proves a taste of what will eventually become a developed BrainYard discussion track. This comprehensive track will debut at the Boston 2012 conference, and follow the trends and controversial debates that arise online within the BrainYard community site, creating a borderless discussion that flows both on and offline. At Santa Clara this year, as an introduction and thumbnail of what will come, the following topics are suggested for a BrainYard Birds of a Feather Session. Discussion: Would you have approached a “turnaround” campaign the same way Domino’s did? What would you have done differently? Moderator - David Carr, Editor, The BrainYard David F. Carr is the Editor of The BrainYard on InformationWeek.com, covering enterprise social media and collaboration technologies. He has written for Forbes.com, CIO Magazine, and Defense Systems, and he is a former Technology Editor of Baseline Magazine and Internet World Magazine. He freelances as a web consultant and is the author of several WordPress plugins, including Facebook Tab Manager and RSVPMaker. Moderator - Ted Hopton, Community Manager, UBM Ted Hopton is United Business Media’s (UBM) Group Community Manager, responsible for developing UBM’s online community of 5000+ employees across more than a dozen divisions on six continents on a single enterprise-wide social business software platform (Jive SBS). In this role he is accountable to senior management for employees’ adoption of the tool and engagement in the community, as well as developing a transparent and open collaborative online culture. UBM’s internal online community received the 2009 JiveWorld Business Impact Award and has been cited in Forrester Research case studies, as well as Charlene Li’s book, Open Leadership: How Social Technology Can Transform the Way You Lead. Ted writes a blog, Adventures in Social Media (http://www.adventuresinsocialmedia.org/), is a charter member of the 2.0 Adoption Council, and has also been a speaker at the Enterprise 2.0 Conference. Follow him on Twitter @Ted_Hopton. | |
3:45 PM–4:30 PM Track: Sales and MarketingLocation: Room F B2B customer relationship management doesn't start and finish at the time of a sale. At most organizations this is an ongoing effort, often led by dedicated teams. This panel will feature practitioners who are using social and collaborative practices to work with B2B customers, and provide them with better account management and customer support. Part I: Lauren Vargas Communicating Like Humans Part II: Michael Procopio Insight from Social Media to the Enterprise Moderator - Esteban Kolsky, Founder & Principal Analyst, ThinkJar LLC Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-thank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently researching and advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses. He attended California Polytechnic University at Pomona, where he graduated with a degree in Business Administration and minors in Computer Information Systems, Telecommunications, and Economics. Speaker - Michael Procopio, Social Media Strategist, Blogger, HP Social Intelligence Practice Michael has 25+ years experience in pre-IPO and Fortune 500 high-tech organizations as a business leader and technology and marketing manager. His accomplishments include 2500% ROI on a social media promotion, growing and sustaining premier telecommunications and network management companies. He has direct experience in social media, product marketing, product management, technical marketing and training. He is a frequent speaker with experience in Europe and the US for groups up to hundreds. Speaker - Lauren Vargas, Community Management Strategist, Aetna | |
3:45 PM–4:30 PM Track: People, Culture and Internal Communications (HR)Location: Room E A discussion of the rapidly changing role of learning in the drive for greater enterprise productivity. New approaches to contextual business needs are being heavily influenced by social networking against a foundation of traditional learning resources. Moderator - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. Panelist - Nick Stein, Director, Content and Media, Rypple Nick Stein is the Director of Content & Media at Rypple. A former staff writer at FORTUNE and current affairs producer at CBC News, Stein's work has received three Business Journalist of the Year awards, a CAJ award, and has been anthologized in the Best Business Stories of the Year. He holds a BA from McGill University and a masters from the Columbia University Graduate School of Journalism. Panelist - Michael Rose, General Manager, Knoodle Michael brings over 20 years of domestic and international management experience successfully leading, growing, and advising companies in the technology and services sectors. Panelist - Milind Pansare, Senior Director for Social Collaboration Software, Saba Milind Pansare is Senior Director for Social Collaboration software at Saba. He has over 25 years of experience in Silicon Valley, and has led product marketing, product management, partner programs and large engineering teams at silicon valley startups and larger silicon valley companies like Sun Microsystems and HP. He has also served as an advisor to startups at a prominent silicon valley startup incubator. He holds a degree in Computer Science. | |
3:45 PM–4:30 PM Track: Social Apps and PlatformsLocation: Room G There's a growing realization that social is not a specific ""place,"" but rather a service that should be available across the digital workplace. Yet, most social and collaboration tools create their own special teamspaces and communities, which can become yet another silo within the enterprise. A new breed of tools, approaches, and standards are facilitating social support within the flow of work -- that is, within the everyday applications that employees already use. But how is that working out? Is there a place for social and collaboration services within legacy enterprise systems like ERP applications? Are the technical and cultural hurdles surmountable? Do employees actually want this? Please join a panel of specialists exploring the promise and perils of socializing legacy applications. Speaker - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Speaker - Ramin Vosough, General Manager, Product Marketing, Neudesic Pulse Ramin currently serves as GM in the Product Group at Neudesic. His team leads Market, | |
4:30 PM–6:00 PM Location: Expo Hall ![]()
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6:00 PM–7:30 PM Location: Magnolia, Hyatt Regency
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| Wednesday, November 16 | |
7:45 AM–8:45 AM Location: Room H Foyer
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8:45 AM–9:45 AM Track: Mobile EnterpriseLocation: Room G Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility. Speaker - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Speaker - Cimarron Buser, VP Product Marketing, Apperian, Inc. Cimarron leads Apperian's product marketing organization for mobile enterprise solutions, including EASE (Enterprise App Services Environment). He has worked in technology for over 25 years, providing creative and visionary leadership for products and services in the technology, web and mobile areas. Cimarron made an indelible imprint on the mobile industry in creating the first iPhone magazine. | |
8:45 AM–9:45 AM Track: SharePoint StrategiesLocation: Room F That SharePoint provides a proven collaboration platform is of no question. However, proof that SharePoint can be the basis of your Social Computing platform has been hard to find. Drawing on best practices through key successful case stories, this session will review your options for turning SharePoint into a truly social platform. Speaker - Jay Leask, Associate, Booz Allen Hamilton Jay Leask helps organizations build Enterprise 2.0 strategies to successfully implement Social Media and Collaboration systems for their employees, partners, and customers. Currently he works for Booz Allen Hamilton in Washington, D.C. supporting their award winning Hello.bah.com platform and client efforts to implement enterprise 2.0 strategies in the federal space. Previously he supported commercial efforts as a Solutions Advisor for Telligent Systems in Dallas, Texas. Speaker - David Berry, Associate, Booz Allen Hamilton David has ten years’ experience with SharePoint and currently leads the architecture, design and planning of SharePoint 2010 engagements. Having almost 20 years’ experience in consulting and technology, David focused on the Microsoft development platform which also included working on Content Management Server 2002, the forerunner to SharePoint’s WCM capabilities. David also co-manages the CapArea.NET SharePoint group in Northern Virginia. | |
8:45 AM–9:45 AM Tracks: Technology Leadership, Video and Unified CommunicationsLocation: Room H "Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Christian Finn, Senior Director, Product Management, Oracle WebCenter Christian Finn is the new Senior Director of Evangelism for Oracle WebCenter. In this role Christian and his team lead Oracle’s thought leadership efforts for WebCenter in the social business, customer experience management, enterprise content management, and portal markets globally. Panelist - Chris Morace, Senior Vice President of Business Development, Jive Software Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. Panelist - Alex Hadden-Boyd, Director, Marketing, Cisco Alex Hadden-Boyd is responsible for enabling global Cisco collaboration services and software offerings, including WebEx Web Conferencing, Cisco Jabber services, and Cisco Quad Enterprise Social Software. She leads Product Operations including Program Management, Globalization, Customer Trials and Product Strategy. | |
8:45 AM–9:45 AM Track: Community Management: Inside the EnterpriseLocation: Room E Designing environments that allow humans to coordinate, collaborate, and communicate en masse in a highly productive fashion seems innovative and truly modern. Truth is, urban planners have been doing it for years. Come learn what urban planning theory can teach us and you'll gain a broader appreciation of the philosophical roots of many of Enterprise 2.0's most difficult questions. We'll compare cities and companies, tackle organizational design and social learning, examine centralized vs. decentralized planning, and more. In the end, you'll not only understand the theory, but see how to apply it in practical ways in your own organization. Speaker - Gordon Ross, VP, ThoughtFarmer Gordon Ross is VP Strategy for ThoughtFarmer, the social intranet. A 16 year veteran of the web development industry, Gordon has led numerous web strategy, user experience, and intranet projects for clients like the City of Vancouver, Mountain Equipment Coop, the Government of British Columbia, and the World Bank. He's spoken at the Social Intranet Summit, OpenGovWest, and LegalIT conferences, and is a frequent blogger on the theory behind social intranets. Speaker - Thomas Vander Wal, Principal & Senior Consultant, InfoCloud Solutions Inc. In Thomas' more than 21 years as a professional in information services and web he has worked in many industries and in many roles. He has always been the problem solver and the person who can see the big picture and put it into details to get it accomplished. | |
9:45 AM–10:00 AM Location: Room H Foyer ![]()
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10:00 AM–12:00 PM Location: B5 Hear industry visionaries discuss the growth and future of Enterprise 2.0. Keynote Speaker - Sandy Carter, VP, Social Business Evangelism and Sales, IBM Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Evangelism and Sales she is responsible for setting the direction for IBM's Social Business initiative, a $200B market opportunity. Due to her extensive knowledge of social businesses, she is a sought after speaker. In her prior position as VP Business Partner Programs, she helped grow IBM's software business partner program to the leadership position it holds today. During her tenure, several IBM products, became market leaders, receiving more than 34 industry awards. In 2010 and 2009 Everything Channels CRN magazine named her one of the most powerful 100 women in channels. She is an avid social business evangelist, blogger, and twitterer. She was recognized in 2009 as Brand Leader of the Year by World Brand Congress and as one of the top 10 women in social media by Altimeter Group. She is the author of two best-selling books: one of which won the Silver Marketing Sherpa award in 2009. She holds an MBA from Harvard and a Bachelor of Science degree in math and computer science from Duke University. Keynote Speaker - Aaron Levie, Co-founder & Chief Executive Officer, Box Aaron Levie is the CEO and co-founder of Box, which he originally created as a college business project with the goal of helping people easily access their information from any location. Box was launched from Aaron's dorm room in 2005 with the help of CFO Dylan Smith. He is the visionary behind Box's product and platform strategy, which is focused on incorporating the best of traditional content management with the most effective elements of social business software. He has spoken about content and collaboration tools at events such as Fortune Brainstorm Tech, Web 2.0, Dreamforce, Accenture Global Summit, South by Southwest, and Svase. Keynote Panelist - Robert Scoble, Blogger, Technical Evangelist, Author Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He is married to Maryam Ghaemmaghami Scoble. He has three children; one from a previous marriage and two with Maryam. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel. Keynote Panelist - Mario Herger, Senior Innovation Strategist, SAP Labs Mario is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. He has worked in the past on a series of new SAP products and drives several communities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management. He recently played through all levels of the iPad game Air Attack and currently works with his four year old son on reaching the final level of Angry Birds. Keynote Panelist - Rajat Paharia, Founder and Chief Product Officer, Bunchball Rajat Paharia is the founder and Chief Product Officer of Bunchball. Rajat’s skill set combines a unique understanding of technology and design that stems from a four year career at design firm IDEO where he was co-director of the Software Experiences Practice. While there he worked with clients including AT&T Wireless, Avaya, Microsoft, McDonald’s, HP and Philips. Prior to IDEO, Rajat worked at Philips Consumer Electronics, IBM Research and ViewStar. He has a Masters degree in Computer Science from Stanford University, with a focus on Human Computer Interaction, and an undergraduate degree from the University of California Berkeley. Keynote Panelist - Megan Casey, Editor-in-Chief, Squidoo Before joining the founding Squidoo team Megan spent 6 years in book publishing, most recently at the Portfolio business books imprint of Penguin Group, USA. There she developed pioneering marketing and technology books from the likes of John Battelle, Seth Godin, Bo Burlingham, Rod Beckstrom and Ori Braufman, and Dave Balter -- among countless others. Keynote Panelist - Oliver Marks, Founding Partner, Sovos Group brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. | |
12:00 PM–1:15 PM Location: Expo Hall ![]()
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12:00 PM–6:00 PM Location: Expo Hall Meet top vendors of collaboration technologies. | |
1:30 PM–2:15 PM Track: Community Management: Engaging External AudiencesLocation: Room F Whether you are inheriting a community or starting one from scratch, having the right community team is critical to your success. Learn best practices for determining the size team you need, organizing your team, aligning with business units, budgeting, maintaining consistency across the team and the skillsets you should be hiring for. Participants will leave the session with strategies, examples and working documents to make this process flow within your company or organization. Speaker - Dawn Lacallade, Senior Consultant, ComBlu Dawn is responsible for social engagement strategy, community management and integration of social media into the marketing mix. Her prior experience includes Dell Community Forums, IdeaStorm and the SolarWinds communities. Dawn has been a featured speaker at more than a dozen conferences including: Social Media and Community 2.0 Strategies Conference (4 times), WOMMA Summit (2x), Microsoft Technology Summit, Front End of Innovation, The Market Research Event, the Online Marketing Institute Conference, and the Online Community Summit. Dawn was also a featured speaker at Google's Marketing Executive Training and other various Webinars and interviews. Speaker - Bill Johnston, Director of Global Online Community, Dell Bill Johnston is Dell’s Director of Global Community, where he oversees global online community strategy and programs for the company. Prior to Dell, Bill was Chief Community Officer with Forum One Networks where he directed social media events, collaborative research projects, and led the company’s commercial consulting practice. Bill has also held senior positions with Autodesk, and helped launch TechRepublic.com in the late 90’s. Bill founded the Online Community Roundtable group in 1995. | |
1:30 PM–2:15 PM Track: Mobile EnterpriseLocation: Room G Social networks, microblogging, location and game mechanics have each made inroads into the enterprise. Now there is a new twist. Mobile, social and local are combining to create richer services which aren't just for consumers. This panel will discuss how this combination can help your business and what it means for the future of work. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Charlie Isaacs, eServices and Social Media Strategy, Alcatel-Lucent Applications Group Panelist - Lawrence Coburn, CEO & Co-Founder, DoubleDutch
Lawrence Coburn is the founder and CEO of DoubleDutch, the category leader in enterprise geosocial applications. DoubleDutch helps enterprise teams stay connected, log their activity, and get work done - all via their smartphones. Panelist - Michael Wu, Principal Scientist, Lithium Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. He is currently applying similar data-driven methodologies to investigate and understand the complex dynamics of the social web. Michael has developed the Facebook Engagement Index (FEI), Community Health Index (CHI) and many predictive social analytics with actionable insights. His R&D work at Lithium has won him the recognition as a 2010 Influential Leader by CRM Magazine. | |
1:30 PM–2:15 PM Track: SharePoint StrategiesLocation: Room E Is your SharePoint implementation reaching its full potential? Do the admins and content owners know how to get the most out of the system and drive adoption? The SharePoint Maturity model can help you understand where you are and build your roadmap to the future. The Model applies a holistic view to a SharePoint implementation, and brings standardization to the conversation around functionality, best practices, and improvement. The benefits of the Model are threefold: it lets SharePoint implementation owners gain an understanding of their current state, helps them define their strategic roadmap, and creates a data model to assist all SP users in benchmarking their level against others from similar industries and years of use. The speaker will take the audience through the competencies and levels, including visual case studies; share current data from assessments against the Model; and provide templates for self-assessment. Speaker - Richard Harbridge, Senior SharePoint Evangelist, Allin Consulting Richard Harbridge is an internationally recognized expert in Microsoft SharePoint and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and technology strategy. He has defined, architected, developed and implemented well over a hundred SharePoint solutions from small implementations on a single server to over 80,000+ user implementations in international organizations. Speaker - Sadalit Van Buren, Senior Software Engineer, BlueMetal Architects Sadie Van Buren is a Senior Software Engineer at BlueMetal Architects, based in Watertown, MA. She designs SharePoint solutions and leads deployments with a strong focus on strategy, usability, information architecture, and business process improvement. Sadie has a Bachelor’s degree from Wesleyan University and a Certification in Project Management from Boston University, and is a Microsoft Certified Technology Specialist. She is a member of the Boston Area SharePoint User Group, the Boston Knowledge Management Forum and the Boston chapter of SIKM (System Integrator Knowledge Managers). She is the creator of the SharePoint Maturity Model. | |
2:15 PM–2:30 PM Location: Room H Foyer ![]()
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2:30 PM–3:30 PM
Is this the Year Crowdsourcing Goes Mainstream? How Online Communities are Changing the Way Work is Done
Track: Community Management: Engaging External AudiencesLocation: Room E Anyone can build a loosely affiliated, unstructured crowd - a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a ‘mob’… to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights. The label “crowdsourcing” has been misapplied to many online activities. While some businesses have been correctly identified (Mechanical Turk, LiveOps and Innocentive among others), other activities such as simple online polls, intranet sites, or the use of social media blur the definition and meaning of ‘crowdsourcing’. Using real-world examples, this presentation will dispel some of the most common myths about crowdsourcing; explain why it doesn’t mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word. Speaker - Matt Johnston, VP of Marketing and Community, uTest With more than a decade of marketing experience at companies ranging from web start-ups to publicly traded corporations, Matt Johnston leads uTest's marketing and community efforts. After joining uTest in late 2008 as Vice President of Marketing & Community, Matt was promoted to the position of CMO in mid 2011, where he continues to lead uTest’s efforts in shaping the brand, building awareness, generating leads and creating a world-class community of testers. In his expanded role as CMO, Matt will also focus on more strategic initiatives, such as forming key partnerships and helping to plan uTest’s expansion strategy. | |
2:30 PM–3:30 PM Track: Mobile EnterpriseLocation: Room G Mobile is more than an access method. Mobile fundamentally changes how companies access information and what data is available to companies such as location and telemetry information. This session will discuss and demonstrate how mobile enriches and expands the way we collaborate. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - John Cash, Sr. Product Manager, Research In Motion John Cash is a Sr. Product Manager for the BlackBerry Enterprise Platform and is based in Dallas, TX. In his role, Mr. Cash, promotes the vision and value proposition behind BlackBerry’s award winning portfolio of Enterprise Mobility Solutions. Mr. Cash has over 19 years of product management, sales, and enterprise IT leadership experience spanning multiple industry segments including manufacturing, financial services and government/military. Prior to joining RIM in 2009, Mr. Cash worked for Nokia, overseeing early market sales of Nokia’s enterprise voice and mobility solution for the U.S. Other previous career assignments were with Capital One and Goodyear Tire & Rubber Company and the U.S. Army. Mr. Cash has a Bachelor of Science degree from the University of Virginia and an MBA from Liberty University Panelist - Anne Bonaparte, CEO & President, Xora, Inc. Anne Bonaparte has a passion for growing and building market leading businesses. She is an experienced and dynamic leader who was most recently the president and CEO of Solidcore Systems, where she doubled revenues year-over-year, building Solidcore into the leading application whitelisting and IT policy compliance solution provider until its acquisition by McAfee. Panelist - Rawn Shah, Blogger / Social Business Strategist, Forbes.com & IBM Rawn Shah is an author and Practices Lead on the Social Software Adoption team, IBM Software Group, where he focuses on understanding and measuring the business value, risks, and metrics of social computing methods. He has nearly 300 articles published in various international technology and business publications, and seven books on a range of technical topics. He was Community Program Manager for the 7 million member community of IBM developerWorks, and before that Editor for the SOA and Web2.0 zone on the site. His latest book released in January 2010, Social Networking for Business (Wharton School Publishing) focuses on marrying the business and technical models behind social computing into useful, deployable projects. Panelist - Doug Heise, Product Marketing Director, CoreMedia Doug has over 15 years of experience as a digital media strategist and marketing specialist. Doug began his career as a co-founder and Senior Analyst with The Content Group, a San Francisco-based consulting and professional services firm that was one of the first companies to focus exclusively on the field of digital media management. Following The Content Group, Doug served as Director of Strategy for iXL’s global Digital Media and Broadband Solutions practice where he managed teams of digital media consultants and led the development of new solution offerings for the practice. He subsequently served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform and Digital Content Services offering. Doug has extensive experience developing and marketing on-demand solutions and recently served as Senior Product Marketing Manager for Clickability, a leading cloud-based web content management solution, and as VP of Marketing for Panvidea, a New York based digital video software service. As an independent consultant, Doug has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland. | |
2:30 PM–3:30 PM Track: SharePoint StrategiesLocation: Room F Microsoft has unleashed their cloud strategy and Office 365 is now publically available. What does this mean for organizations using SharePoint today? How can organizations leverage the Microsoft cloud effectively with their SharePoint implementations and future SharePoint Strategies? In the marketplace, information on SharePoint ‘and the cloud’ abounds. Much of this information is fluffy, ‘cloud-like’ marketing material, or does not clearly explain how businesses can practically leverage “Cloud” technology with SharePoint. Join Richard as he discusses the practical application of Microsoft's cloud technology and SharePoint, when it has brought measurable benefit to organizations, and when to avoid it. Geared toward companies struggling with understanding what SharePoint in the Cloud really is, those that have not yet implemented SharePoint and those looking to migrate from an in-house implementation to a hosted implementation. Speaker - Richard Harbridge, Senior SharePoint Evangelist, Allin Consulting Richard Harbridge is an internationally recognized expert in Microsoft SharePoint and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and technology strategy. He has defined, architected, developed and implemented well over a hundred SharePoint solutions from small implementations on a single server to over 80,000+ user implementations in international organizations. Speaker - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. | |
2:30 PM–3:30 PM Track: Video and Unified CommunicationsLocation: Room H Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home, the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this session we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities. Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Tran Hong, Dean of Technology, Online & Professional Studies, California Baptist University Dr. Hong is responsible for providing leadership, vision, and strategic direction for all administrative and instructional technologies relating to online and distance education at California Baptist University. His expertise spans leadership and management, networks, telecommunications, software development, and administration in higher education and private businesses. Dr. Hong is an Associate Professor in Computer Science at CBU and has taught in public higher education. Other IT management roles include work at Bax Global and Radian Corporation. He holds a B.S. in Computer Science, Mathematics, a M.B.A., Technology Management, and he recently completed his Doctor of Education in Educational Leadership from California State University, Fullerton. Panelist - Amjad Alinani, Manager, Primatics Financial As Manager for Learning and Development initiatives at Primatics Financial, Amjad is helping Primatics build its Learning and Knowledge Management strategy and infrastructure. His experience as a Deloitte Human Capital practitioner convinced him of the power of collaborative learning and how Communities of Practice can be harnessed to drive an integrated knowledge management, knowledge sharing and informal learning strategy. Amjad is also supporting volunteer based efforts around poverty alleviation and leveraging Communities of Practice to drive volunteer training and cross-institutional knowledge sharing. Panelist - Milton Chen, CEO, VSee Milton's pioneering PhD research at Stanford University has shown why videoconferencing has failed to become ubiquitous despite billions in investments since 1927. Following his graduation in 2003, he founded VSee Labs, Inc. to realize his vision of creating a video collaboration tool that would eliminate the need to commute to work. His insight into how to make videoconferencing an everyday experience has led to more than 100 invited talks to countries ranging from Iceland to Nigeria to Saudi Arabia. He received the DEMO God award at DEMO 06, and is the co-author of XMPP video standard. Milton received a Bachelor of Science degree in Computer Science from UC Berkeley and a PhD from Stanford University. | |
3:45 PM–4:30 PM Track: Community Management: Inside the EnterpriseLocation: Room F How do you move leaders from the sidelines of social business to become "open leadership" role models? In Charlene Li's book, "Open Leadership," she argues that "Be Open, Be Transparent, Be Authentic" are current popular leadership mantras – but companies often push back. Traditionally, business is premised on the concept of control and yet today's world demands openness. Do your organization's leaders know what "open leadership" looks like, and are they ready to transform the way they lead? UBM Live and CSC will share what it took to find key role models for a new way of leading in their organizations. They'll share stories of what success looks like, what worked (and didn't) and what cultural hurdles they overcame (or still face). Speaker - Gary Lungarini, Business Architect, CSC Gary Lungarini is a 12-year veteran at CSC and has been working with web technologies since 1995. As a business architect with CSC’s Collaboration Services he has led CSC’s collaboration efforts including simple expert groups using email and discussion groups, several Web 1.0 platforms and portals, a new document management system, a corporate wiki solution, and finally CSC’s recent social business collaboration suite using Jive Software. Collectively these platforms support over 93,000 employees and an additional 50,000 clients and vendors. Speaker - Terry Rydzynski, Digital Manager, UBM Live Terry Rydzynski is Digital Manager and Community Manager for UBM Live, which operates a number of market leading exhibitions, awards websites/online products and publications in over 20 different business sectors globally. Terry is a lover of all things Digital (except spam) and, among other things, coordinates a global network of community managers, improving openness, communications and collaboration within his division. | |
3:45 PM–4:30 PM Track: Business LeadershipLocation: Room H When the only economic framework comes from the industrial age, everything looks like a factory. In this session, Daniel W. Rasmus will explore his new theory of the Serendipity Economy, helping attendees understand why they can’t pre-determine the outcome of technology investments that don’t fit the industrial age model. Time is now an important element in understanding value - a framework is need to help organizations discover, rather than forecast, the value obtained from social media, marketing and other non-linear, knowledge-based activities. The role of technology as a tool for increasing the number of serendipitous encounters is driving up returns from horizontal technology investments. But this view of economics requires new instruments, new approaches and a new sense of patience in order to understand the impact of technology. IT professionals struggling with industrial age pressures to justify technology investments based on traditional ROI formulations, and business leaders seeking to better understand how the connected world affects management can reflect on solutions in this innovative discussion. Speaker - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand. | |
3:45 PM–4:30 PM Track: SharePoint StrategiesLocation: Room E Featuring pundits from major analyst firms, this panel shares their thoughts on SharePoint today and its impact on the technology sector. Moderator - Steve Wylie, General Manager, Enterprise 2.0 Conference Steve Wylie is the General Manager and Conference Director for the Enterprise 2.0 Conference and Mobile Business Expo, both of which are produced by CMP Technology. Steve formerly co-chaired CMP's annual Interop conferences in Las Vegas and New York. Prior to running conferences, Steve managed CMP's renowned InteropNet, including a multi-vendor test lab geared to evaluate, improve and showcase early implementations of open-standard IT infrastructure technologies. Steve is based in San Francisco, California. Panelist - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Rob Koplowitz, VP, Principal Analyst, Forrester Research | |
3:45 PM–4:30 PM Track: Mobile EnterpriseLocation: Room G This panel will discuss how mobile applications, development and strategies are changing and what business leaders must know to successfully translate business processes to mobile platforms. Moderator - Maribel Lopez, Principal Analyst and VP, Constellation Research, Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Jay Mellman, Chief Marketing Officer, Rhomobile Panelist - Tony Kueh, Senior Vice President and Product Management, Antenna Tony Kueh joined Antenna Software in March 2011 as Senior Vice President of Product Management. In this role, Tony will be responsible to drive overall product strategy, planning, and execution of Antenna’s product offerings. Panelist - Barbara Nelson, CTO, iPass Barbara Nelson is an industry visionary and pioneer in voice, data, mobile and international communications standards with over 30 years of experience. She addresses the growing global mobility Internet and cloud opportunities at iPass by driving the overall technical vision and leads the engineering teams to define the strategy for technology platforms, partnerships, and external relationships. She originally architected the award-winning iPass client that seamlessly integrates connectivity to a wide variety of access methods from Wi-Fi, dial and 3G mobile data. Before iPass Barbara served various roles at Extricity Software, General Magic and Retix. Panelist - Chris Perret, CEO, Nukona Chris serves as Nukona’s Chief Executive Officer. Chris’s background includes spending many years as a software engineer working on compilers and various embedded technologies before moving on to take over the business side of delivering value to customers through technology. In 2005, Chris took over Wind River’s Solutions & Services business and started up multiple business lines, including the highly successful mobile business, which resulted in Wind River being the first commercialization partner for Google’s Android mobile operating system. | |
4:30 PM–6:00 PM Location: Expo Hall
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6:00 PM–8:00 PM Location: TBD ![]()
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| Thursday, November 17 | |
7:30 AM–8:30 AM Location: Room H Foyer
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8:30 AM–9:30 AM Tracks: Governance, Risk and Compliance, Video and Unified CommunicationsLocation: Room E Service providers and vendors are rapidly enabling presence federation, intercompany video conferencing and document sharing enabling collaboration across enterprise boundaries. Meanwhile many business users aren’t waiting for IT and are leveraging consumer or cloud-based services to foster external collaboration. As companies embrace these services what are the risks? The opportunities? And the rewards? What is real and what isn’t? And how should collaboration architects integrate extranet services into their architectures? Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Kevin Zellmer, Vice President of Business Development and Customer Success, Hearsay Social, Hearsay Social Kevin Zellmer is the Vice President of Business Development and Customer Success at Hearsay Social, the leading social media management solution to address compliance and relationship management for distributed sales forces. Located in San Francisco, Hearsay Social is backed by Sequoia Capital, NEA, and executives from Twitter, Facebook, and YouTube. Kevin is a serial entrepreneur and early evangelist of the Internet and social media, holding executive roles at technology start-ups since 1996. Prior to joining Hearsay Social, Kevin served as Vice President of Strategic Business Development at KickApps, the provider of a SaaS social publishing solution. He has led business development, sales, and marketing teams at FiveAcross.com (acquired by Cisco Systems), and Beyond.com. Kevin also serves as a board member at Artist Web Management. He has been a featured speaker at ad:tech, the American Marketing Association, the Direct Marketing Association, and Sports Marketing 2.0. Panelist - Tolga Sakman, Vice President, Corporate Development and Strategy, Glowpoint, Inc. Tolga joined Glowpoint in 2011 and is responsible for Corporate Development initiatives and overall corporate strategy. He has more than 15 years of experience in directing corporate development and M&A initiatives, strategic alliances, market research and competitive intelligence operations, industry and financial analyst relations, strategic and financial planning and analysis for global enterprises. Panelist - Brandon Savage, Sr. Product Manager, Box.net Panelist - Mark Castleman, CEO, Vobi Mark Castleman is co-founder and CEO of Vobi, a provider of Automated Contextual Collaboration solutions for service providers and enterprises. In this capacity, he is responsible for driving strategic initiatives in the pursuit of innovation in communications and collaboration services. A serial entrepreneur, Mark founded multiple telecom entities including the highly successful hosted communications provider PBXCentral, along with Swakker LLC, Caleo Networks, and has been a driving force in developing innovation and go-to-market strategies for other cutting-edge technology companies. Mark holds 17 US and international patents in communications, mobile device interfaces, and information sharing, and continues to create new and innovative patentable technologies. He holds a BS in Architectural Studies from the University of Texas – Austin. | |
8:30 AM–9:30 AM Tracks: Community Management: Inside the Enterprise, Governance, Risk and ComplianceLocation: Room F As organizations move from experimenting with social technologies to incorporating them into work processes, the need to manage social content effectively increases. This session will describe a governance framework for internal and external social technologies and how to address their unique challenges including co-creation, aggregation, and fragmentation. Attendees will learn how to manage socially-generated content as part of a governance and compliance program including policy statements to include and how to capture and manage social content from various tools and platforms. Speaker - Jesse Wilkins, Director, Systems of Engagement, AIIM Jesse Wilkins, CRM, CDIA+, is the Director, Systems of Engagement, for AIIM International. He has worked in the information management industry for fifteen years as an end user, vendor, and consultant. His areas of expertise include electronic records management, email management, and social business processes and technologies. He is also the co-author of AIIM’s Social Business Roadmap and developed AIIM's Email Management Certificate Program and the 2009 update to the Electronic Records Management Certificate Program. | |
9:45 AM–10:45 AM Tracks: Social Apps and Platforms, Technology LeadershipLocation: Room G Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - Jonathan Leblanc, Author, Programming Social Applications Jonathan is an Emmy award-winning software engineer and the author of the O'Reilly book "Programming Social Applications". He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Speaker - J. Alan Bird, Global Business Development Lead, W3C Alan Bird is the Global Business Development Lead for W3C. In this role, Mr. Bird leads W3C staff efforts internationally to strengthen the W3C Membership program, identify business development strategies, and seek new revenue streams to support the organization. Alan joined W3C in January 2011. | |
9:45 AM–10:45 AM Track: Community Management: Engaging External AudiencesLocation: Room F It is easy for passionate users to end up as very passionate haters, but it doesn’t have to be that way! These are the people who give the most honest feedback and volunteer to solve problems for other users and for engineers. At Google, the most active ones are part of Google’s Top Contributor program. Come learn about how we’re both rewarding these users and gaining business value by building a great program for our most passionate critics. Speaker - Adrienne Bernakevitch Ludwick, Community Manager, Google Community Manager, Apps and Social Speaker - Lasse Wassermann, Program Manager, Community and Social Media, Google Lasse coordinates the work of 20 community managers at Google. He has worked as a program manager for Google’s community efforts, including the Top Contributor program, since 2006. Formerly based in Europe, he moved to the company's Mountain View headquarters in 2010. He was first based in Europe until he made the move to the Mountain View Headquarter in 2010. | |
9:45 AM–10:45 AM Tracks: Architecture, Business LeadershipLocation: Room E That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI? Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Speaker - Michael Idinopulos, VP of Professional Services & Customer Success, Socialtext Michael Idinopulos is Vice President of Professional Services and Customer Success at Socialtext. He leads the Customer Success Team which is responsible for all aspects of post-sale customer delivery, including technology and customized programs to deliver training, adoption, and organizational change. Before joining Socialtext, Idinopulos was a consultant and global Director of Knowledge Technology with McKinsey & Company where he led the creation of McKipedia, one of the earliest large-scale enterprise wikis. He holds a Ph.D. in philosophy from U.C. Berkeley. His recent publications include "Do You Know Who Your Experts Are?" in Knowledge Management and Organizational Learning (Oxford University Press). Idinopulos lives in Philadelphia. Speaker - Melissa Risteff, SVP, Marketing & Corporate Development, NewsGator | |
10:45 AM–11:00 AM Location: Room H Foyer
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11:00 AM–11:45 AM Tracks: Community Management: Engaging External Audiences, Community Management: Inside the EnterpriseLocation: Room F There’s a huge amount of energy being focused on tools to implement social media objectives and strategies, but we can’t forget the human element involved: the enterprise that needs to be educated and the teams who will carry out these lofty new plans. The path to social media integration won’t always be smooth, and it definitely won’t be immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into its business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their engagement toolkit for succeeding in a heavily regulated industry and inspire your organization to begin building your own. Speaker - Lauren Vargas, Community Management Strategist, Aetna | |
11:00 AM–11:45 AM Tracks: Governance, Risk and Compliance, SharePoint StrategiesLocation: Room E Over the years, SharePoint has garnered something of a reputation for growing fast and virally throughout numerous organizations. This can be useful for some enterprise 2.0 initiatives, yet popularity and fast growth can yield unpleasant surprises and long-term problems as well. This session will explore lessons learned about how to effectively govern SharePoint within the enterprise. Speaker - Jill Hannemann, Principal, Project Performance Corporation Jill Hannemann is an expert in information architecture, taxonomy design, and portal strategy for clients in the government, media, hospitality, and products industries. She has significant experience in the design, maintenance, and content management of Microsoft SharePoint 2010 and 2007 and Oracle Web Center portal and related systems. In addition, she possesses expertise in web usability, project strategy, and information governance. | |
12:00 PM–12:30 PM Location: Room E
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Track: Sales and Marketing
Increasingly, the customer doesn't really care which twitter handle is your official support or marketing channel or where the appropriate place on Facebook is to engage with you. This puts serious strain on organizations that have traditionally broken out functions by sales, marketing and support. Social Channels require that we rethink how we engage and route the right discussions to people with the best answers - be those in traditional customer touch point roles or experts hidden inside organizations. As important, we still need to have a process and the needed technology to move social media discussions into traditional process that's often powered by CRM, Call Center or other programs.
This session will address key approaches to designing support, engagement and sales for social channels.
Peter Simonsen leads global web, community and social media programs for QlikTech, a leader in user-driven Business Intelligence. Prior to QlikTech, Peter spent more than 10 years building and managing best-in-class corporate websites and executing innovative web marketing programs for companies like Cadence, Hitachi Data Systems, Intershop, and Informix.
Dan Zucker is Autodesk's Social Media Manager. In this role, Dan works with social media stakeholders thoughout the company to help guide corporate social media strategy, share best practices, and manage central social media infrastructures. Previously, Dan worked in Autodesk’s Manufacturing Industry Marketing group where he focused on sustainability, managed Global Citizenship programs at Sun Microsystems and managed outreach programs at Headlands Institute, an environmental education organization based in Marin County. Dan completed his MBA with University of San Francisco in 2008.
Franck Ardourel joined 24 Hour Fitness in April 2008 as Online Marketing Director. In his role, he has been responsible for defining and implementing the strategy of distributed web properties i.e. 24hourfitness .com, mobile, Tablets, My24 iPhone and droid Apps, kiosk and social media. His background is varied, having held management roles in marketing and web operations for large organizations such as Intuit, United Airlines, and GE Capital. But, he also worked at Zinio, a small start-up in the digital publishing industry. Franck has an M.B.A. in Marketing from Paris Sorbonne University (France), and in IT from International University of America.