| Tuesday, November 15 |
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| 1:30 PM – 2:15 PM |
This panel will focus on the value derived from social media in enterprise settings. The panel will consist of a combination of end users and strategic advisors who have firsthand experience deploying enterprise social media. We will focus our discussion on how social media is used, how it has affected organizational culture, how it adds value explore practices about how to create a climate of permitted knowledge sharing, effective agility and rapid response. We will also be examining lessons learned about failures and how to avoid them.
Moderator - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design  Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand.
Before joining Microsoft, Rasmus was an analyst with the Giga Information Group, and later Forrester Research Inc. He is the author of over 200 trade journal articles and four books. His latest book, Management by Design, will be published in 2010 by Wiley.
Rasmus attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine. He is currently the Visiting Liberal Arts Fellow at Bellevue College in Bellevue, WA. Panelist - Mike Whitmore, President, Fresh Consulting Panelist - Laura Ramos, Vice President, Industry Marketing, Xerox Corporation 
Laura joined Xerox Global Document Outsourcing as the Vice President of Industry Marketing for North America in 2010. Today, she is responsible for communicating Xerox’s unique industry position and customer success in the managed print services market in the US. In this position, she leads a team of industry-marketing managers who plan and execute programs that drive business opportunities in Education, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail.
Prior to Xerox, Laura headed up B2B marketing research at Forrester Research. As a Vice President and Principal Analyst, she wrote research and advised Fortune 500 and high-technology enterprises on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, setting Web 2.0 marketing strategy, and developing customer engagement. Before Forrester, she has more than 18 years of experience in the design and marketing of computer hardware and software, and has held marketing director positions at various companies in California’s Silicon Valley, including Verity, Stratify (now part of Iron Mountain), Vitria Technology, Sybase, and Tandem Computers.
Laura has been a keynote speaker for the Business Marketing Association, Customer Engagement Forum, Forrester’s Marketing and IT Forums, Corporate Financial Group, and MarketingProfs virtual and physical forums, among numerous other events. She was named to BtoB magazine's "Who's Who" list for four years, most recently in 2010. In 2011, BtoB named her to their list of “Top 25 Digital Marketers.” She also authors the B2B Marketing POSTs blog (www.b2bmarketingpost.com). You can follow her on Twitter at @lauraramos.
Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University. Panelist - Lawrence DeVoe, SVP and Chief Technology Catalyst, Initiative Media  Mr. De Voe joined Mediabrands in 2010 and is responsible for developing and implementing technology strategy and solutions for the Initiative agency (a Mediabrands business). De Voe is also Mediabrands Technology’s Client Services Director leading a team responsible for ensuring positive client outcomes on out projects.
Prior to joining Mediabrands, Mr. De Voe was a Director with the consulting firm Avanade, a joint venture between Microsoft and Accenture where he was responsible for large software development programs for a variety of clients in both public and private sectors across industries. His particular specialization is with business intelligence and analytics solutions like the portfolio of analytics tools he is responsible for at Initiative.
Prior to his tenure at Avanade, Mr. De Voe was the Vice President, Business Development for 26NewYork, a boutique consulting firm focused on developing business intelligence solutions using Microsoft’s technology platform largely for Financial Services firms.
De Voe is from New York where he lives with his wife, and 2 children. He received his BA from Middlebury College and MBA from NYU Stern School of Business.
Panelist - Paul Heisig, Manager, Enterprise Communities, The Walt Disney Company Panelist - Jonathan Maher, Institutional Research Data Analyst, Fresno Pacific University
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| 2:30 PM – 3:30 PM |
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| Wednesday, November 16 |
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| 3:45 PM – 4:30 PM |
When the only economic framework comes from the industrial age, everything looks like a factory. In this session, Daniel W. Rasmus will explore his new theory of the Serendipity Economy, helping attendees understand why they can’t pre-determine the outcome of technology investments that don’t fit the industrial age model. Time is now an important element in understanding value - a framework is need to help organizations discover, rather than forecast, the value obtained from social media, marketing and other non-linear, knowledge-based activities. The role of technology as a tool for increasing the number of serendipitous encounters is driving up returns from horizontal technology investments. But this view of economics requires new instruments, new approaches and a new sense of patience in order to understand the impact of technology. IT professionals struggling with industrial age pressures to justify technology investments based on traditional ROI formulations, and business leaders seeking to better understand how the connected world affects management can reflect on solutions in this innovative discussion.
Speaker - Daniel Rasmus, Principal, Daniel W. Rasmus & Author, Management by Design Daniel W. Rasmus, the author of Listening to the Future, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future. Rasmus coordinated the Microsoft® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft's customers experience the future of work first hand.
Before joining Microsoft, Rasmus was an analyst with the Giga Information Group, and later Forrester Research Inc. He is the author of over 200 trade journal articles and four books. His latest book, Management by Design, will be published in 2010 by Wiley.
Rasmus attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine. He is currently the Visiting Liberal Arts Fellow at Bellevue College in Bellevue, WA.
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| Thursday, November 17 |
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| 9:45 AM – 10:45 AM |
That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI? Moderator - Tony Byrne, President, Real Story Group  Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Speaker - Michael Idinopulos, VP of Professional Services & Customer Success, Socialtext  Michael Idinopulos is Vice President of Professional Services and Customer Success at Socialtext. He leads the Customer Success Team which is responsible for all aspects of post-sale customer delivery, including technology and customized programs to deliver training, adoption, and organizational change. Before joining Socialtext, Idinopulos was a consultant and global Director of Knowledge Technology with McKinsey & Company where he led the creation of McKipedia, one of the earliest large-scale enterprise wikis. He holds a Ph.D. in philosophy from U.C. Berkeley. His recent publications include "Do You Know Who Your Experts Are?" in Knowledge Management and Organizational Learning (Oxford University Press). Idinopulos lives in Philadelphia. Speaker - Melissa Risteff, SVP, Marketing & Corporate Development, NewsGator
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That's easy to say, but hard to achieve. Today's flow of work runs through a complex array of systems of record: ERP, CRM, order management, procurement, document management, intranet, and our old frienemy email. Legacy investments have been made. Work habits have been established. How--and why--should we set about to create change? Learn how to create a technology experience that has both transactional and social elements by blurring the barriers between the social apps and non-social apps. Drawing on experiences from leading companies, the talk will address core strategic questions: What's the business benefit of the social layer? How can companies get started without massive investment in custom development? How can companies deliver employee adoption? How should companies think about measuring success and ROI?
Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital.
Michael Idinopulos is Vice President of Professional Services and Customer Success at Socialtext. He leads the Customer Success Team which is responsible for all aspects of post-sale customer delivery, including technology and customized programs to deliver training, adoption, and organizational change. Before joining Socialtext, Idinopulos was a consultant and global Director of Knowledge Technology with McKinsey & Company where he led the creation of McKipedia, one of the earliest large-scale enterprise wikis. He holds a Ph.D. in philosophy from U.C. Berkeley. His recent publications include "Do You Know Who Your Experts Are?" in Knowledge Management and Organizational Learning (Oxford University Press). Idinopulos lives in Philadelphia.