Conference Overview
November 9-11, 2010
Learn about the latest collaboration innovations in the Enterprise 2.0 Conference program and how to leverage these technologies to support a variety of critical functions—including HR, People & Performance, Sales, Customer Support and Product Development—to increase productivity, improve collaboration and drive revenue.
Conference by Track | Conference by Day
| Business Tools and Technology Decisions |
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Social and Collaboration Software in the Enterprise: Town Hall Debates #e2conf-7
Tuesday, November 9
Many industry debates lie beneath the surface at a large conference -- with implied arguments via individual presentations, but few opportunities to argue them head-on. Well, if you have an opinion, this is your chance. This is an interactive session where you the audience can participate in key debates in enterprise social computing and collaboration, introducing themes that will be explored in greater detail subsequently in the track. Real Story Group founder Tony Byrne will initially shape the session by identifying a handful of areas where critical disagreements have arisen. Potential topics include:
Have another hot topic? Attendees can propose their own topics for debate in a town-hall setting. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. |
UC + Social Computing = Best of Both Worlds? #e2conf-13
Tuesday, November 9
"Unified Communications," the intersection of voice, video, messaging, and conferencing and social computing largely exist in silos. The former largely driven by telecom managers looking to simplify services or better meet the needs of distributed workers, while the later evolves often organically driven by individual line-of-business needs. But integrating social computing's ability to help people locate subject matter experts with UC's ability to see availability in real-time represents the chocolate-meets-peanut butter moment in collaboration. During this session we'll look at how enterprise collaboration strategies are evolving to integrate UC and social computing and how vendors are increasingly adding real-time and social collaboration capabilities to their products. Moderator - Robin Gareiss, Executive Vice President & Sr. Founding Partner, Nemertes Research Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well. For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world's largest enterprises and vendors. Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World. Robin also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children's cancer and other charities. Before joining Nemertes, Robin shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. Prior to joining InformationWeek, Robin served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Robin also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigious awards for her in-depth analyses of business-technology issues. Robin also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Robin has a Bachelor of Science in journalism from the University of Illinois, Urbana. She lives in Illinois with her husband and four daughters. Panelist - Chris Morace, SVP of Products, Jive Software Chris Morace joined Jive Software in October 2007 to lead its Social Business Software product strategy, and oversees product management and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard); and Kintana, an IT governance software company (acquired by Mercury Interactive). He began his career architecting supply chain solutions and facilitating enterprise change management with Price Waterhouse for companies such as Cisco, Western Digital, and Xerox. Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities. He currently lives the Bay Area with his wife and children. Panelist - Mike Gotta, Senior Technical Solution Marketing Manager for Social Software, Cisco Panelist - Christian Finn, Director for Collaboration and Enterprise Social Computing, Microsoft Christian and his team lead Microsoft’s vision, business strategy, and global marketing efforts for collaboration, enterprise social computing, content management, and portal technologies for Microsoft SharePoint 2010. Christian is the executive sponsor of the influential FastForward blog (www.fastforwardblog.com). He frequently speaks with customers and industry groups on Enterprise 2.0 topics and is the primary spokesperson for Microsoft in this market with press and analysts as well. A 12 year Microsoft veteran, Christian has a wide range of experience in as a consultant, developer, marketer, and salesperson for collaboration and learning solutions. He holds a Bachelor’s degree from Harvard University. Panelist - Chris Lamb, Lotus Connections Senior Marketing Manager, IBM Christopher Lamb has over 20 years experience in the IT industry include roles as a developer, system engineer, project management, consulting, and marketing with large and small firms. A common thread throughout his career has been the application of new technology to help companies grow and gain competitive advantage. Currently, Chris is Program Director, IBM Social Software. He is responsible for the overall strategy, market success and roadmap for Lotus Connections. Prior to Lotus Connections, Chris was responsible for IBM WebSphere Portal, which quickly become the industry’s leading portal software 9 years ago and maintains that position today. Chris is an alumni of Duke University, where he earned B.S degree in electrical engineering and a MBA from Fuqua School of Business. |
Customer Panel - Large-Scale Implementations: Avoiding Defeat from the Jaws of Victory #e2conf-16
Tuesday, November 9
When enterprises engage in large-scale social computing implementations, a variety of critical requirements emerge that may not have been evident during departmental pilots or emergent skunkworks operations. Considerations around GRC, Identity, RM, Scalability, and Security may seem mundane or prosaic, but they are critical to long-term success. Learn how three large enterprises address these challenges. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Customer - Walton Smith, Principal, Booz Allen Hamilton Walton Smith is one of Booz Allen’s thought leaders in Enterprise/Gov 2.0. Walton’s entrepreneurial approach has led Booz Allen teams to design, develop and implement social media strategies for government agencies and private sector clients. Currently he leads the firm’s internal corporate investment strategy to bolster the Knowledge Management and Information Sharing Program including the Hello.bah.com platform. Mr. Smith steered the successful Enterprise/Gov 2.0 engagement across multiple teams improving the flow of information to and from consulting staff, and increasing the value of collaborative outcomes. He ensured adoption and usage of the new enterprise program by integrating change management strategy with the implementation of IT technologies including social networking and enterprise search. Mr. Smith previously led the successful implementation of two firm wide Business Process Reengineering (BPR) efforts, and the firm’s Microsoft SharePoint implementation. Customer - Greg Lowe, Social Media Architect, Alcatel-Lucent Over 20 years of success with transforming organizations through technology as an IT professional for large Fortune 500 companies in emergent areas such as; Desktop Management, Identity /Access Management, Collaboration and Unified Communications. Currently working at Alcatel-Lucent and recognized as a corporate leader in driving strategy and adoption of many Enterprise 2.0 initiatives including; Micro-blogging, Communities of Interest, Social Networking. Key member of a company-wide, cross organizational team charged with understanding and solving Collaboration & Knowledge Management challenges. Inaugural Member of the 2.0 Adoption Council. |
Socializing With Video: How Emerging Video Applications Will Impact Enterprise Collaboration #e2conf-19
Wednesday, November 10
Video is becoming ubiquitous. Whether its user generated video, real-time streaming, or video conferencing extending beyond the conference room and into the home the options to incorporate video conferencing and video streaming into a collaboration strategy is rapidly growing. But while the opportunities are limitless the challenges in areas such as security, compliance, content management, and network infrastructure are real. During this sessionj we'll explore video as an Enterprise 2.0 tool discussing the challenges, key trends, and opportunities. Moderator - Maribel Lopez, Principal Analyst and Founder, Lopez Research LLC Maribel has more than 18 years of professional experience focusing on the telecommunications and networking industry. Currently she analyzes how disruptive forces such as mobility, collaboration and social software, virtual currencies and Clean Tech will change the future. Most recently, Maribel spent over 10 years at Forrester Research analyzing multiple topics related to the telecommunications, media and entertainment industries including operator network and service strategies, enterprise communications and consumer markets for voice, video and data. She has also held positions at Motorola, International Data Corporation and Shiva. Panelist - Ron Yekutiel, Chairman & CEO, Kaltura Ron is the cofounder Chairman and CEO of Kaltura, Inc (www.kaltura.com), the most widely used online video platform in the market, powering over 100,000 publishers and service providers globally. As the first and only open-source video platform, Kaltura is disrupting its market in similar ways that Linux, Apache, MySQL, and PHP have disrupted theirs. Ron is a serial technology entrepreneur, starting and leading companies in Israel, US, and Canada in the fields of Internet, mobile applications, and security. Previous ventures include Destinator Technologies, Paradigm Advanced Technologies, and VisualGate Systems. A former helicopter pilot, Ron enjoys extreme travel and sports. He holds an MBA with honors from the Wharton School of Business. Panelist - Andy Howard, Senior Director of Product Management, VBrick Systems Andy Howard has over 15 years of experience in IP Video, Networking, Software, and Internet Security. As Senior Director of Product Management at VBrick Systems, Andy directs VBrick's Business Development, Product Strategy, and Go-To-Market efforts. Andy has been at the forefront of the digital video industry since it began, pioneering the development of the industry's first streaming media caching appliance in the late 1990's, while holding Product Management and Marketing positions at CacheFlow (now Bluecoat) and Novell. Andy received a bachelor's degree cum laude in economics from Harvard University and an MBA with Distinction from the Ross School of Business at the University of Michigan. Andy Howard has over 15 years of experience in IP Video, Networking, Software, and Internet Security. As Senior Director of Product Management at VBrick Systems, Andy directs VBrick's Business Development, Product Strategy, and Go-To-Market efforts. Andy has been at the forefront of the digital video industry since it began, pioneering the development of the industry's first streaming media caching appliance in the late 1990's, while holding Product Management and Marketing positions at CacheFlow (now Bluecoat) and Novell. Andy received a bachelor's degree cum laude in economics from and an MBA with Distinction from the Ross School of Business at the . Panelist - Jim Lundy, Vice President, General Manager, Collaboration, Saba Software Jim Lundy is the vice president and general manager of collaboration at Saba. He is responsible for driving the strategy and global execution of Saba’s collaboration offerings. Lundy brings over 27 years of experience in both product vision and delivery execution. Most recently, Lundy was the managing vice president and distinguished analyst at Gartner. While at Gartner, he formed and led the Social Software and Collaboration team that focused on email, instant messaging, Web conferencing, social software, and team collaboration. Lundy also served as lead analyst on corporate learning and enterprise content management for a number of years. Prior to joining Gartner, Lundy spent 15 years at Xerox in a variety of sales, marketing, and management positions in both hardware and software business units. Lundy has a B.S. in Finance from Penn State University. Panelist - Kelash Kumar, Adobe Systems Inc, Product Manager Panelist - Erica Schroeder, Director of Business Marketing Video, Cisco |
What E2.0 Can Learn From SMB #e2conf-22
Wednesday, November 10
The debate continues to rage—to pilot or not to pilot? The SMB experience of E2.0 offers some new and surprising lessons for the enterprise. An SMB deploy is by definition “pilot-sized” yet may also involve a full-company rollout. This lets us use SMB adoption of E2.0 tools as a laboratory for understanding how we might optimize at a larger scale. This panel will present both the customer and vendor perspective on E2.0 in SMBs, with a focus on the pilot/no pilot debate. Moderator - Alex Wolfe, Editor In Chief, InformationWeek.com Alexander Wolfe is editor-in-chief of InformationWeek.com. In his two decades as a technology editor, he has written for Electronics Magazine, Byte.com, and TechWeb. He spent nine years at CMP's Electronic Engineering Times, where he wrote the "Wolfe's Den" column and broke the 1994 story of Intel's Pentium floating-point division bug. Panelist - Chris Yeh, VP of Marketing, PBworks Panelist - Isaac Garcia, CEO and Co-founder, Central Desktop As co-founder and CEO of Central Desktop, Isaac oversees business strategy and sales for the company. Isaac has a proven record in both early-stage technology companies and enterprise sales & marketing. He started his technology career in 1996 as the first sales rep at Quote Desk Software, which was later acquired by CNET Networks, Inc. in 2000. As a founding partner at Upgradebase, Isaac served as Vice President of Sales & Marketing where he oversaw all business development and sales for the company. During his 3 year tenure at CNET, Isaac served as a Director of North America Enterprise Sales for CNET Channel. As Director, he was responsible for the acquisition, sales and management of global partnerships with Microsoft, Google, eBay, Yahoo! and Best Buy. Isaac led and managed CNET's global partnership with Microsoft to launch the Windows Marketplace campaign in 14 countries, Microsoft’s largest sales and marketing campaign at the time. Isaac received a BA in English from Ambassador University and attended the University of Northern Colorado Graduate School where he studied English Literature for a Master of Arts. Customer - Larry Housel, Systems Administrator, Industrial Mold & Machine Larry got started in information technology as a computer technician repairing hardware and fixing errors on personal computers. He then advanced to server and network support for small businesses and on to consulting. He has been systems administrator at Industrial Perfection Mold & Machine since 2006, where his mandate is to use technology in order to create an environment of high-level collaboration which includes customers and partners. Customer - Jascha Kaykas-Wolff, VP of Marketing, Involver Vice President of Marketing Jascha Kaykas-Wolff oversees all Involver marketing efforts, including strategy, branding, product marketing, demand generation, advertising, public relations and web site operations. Prior to joining Webtrends, Kaykas-Wolff served as Vice President Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. Kaykas-Wolff previously served as a strategic consultant for Alvarez and Marsal and has held senior management positions at Microsoft's MSN and Windows divisions & Yahoo! Inc's commerce business unit. Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, Calif. |
Social Is Evil! How To Protect Yourself, and Your Data From Threats #e2conf-25
Wednesday, November 10
Social computing offers clear benefits in terms of improving collaboration, communication, and organizational culture, but these benefits come with risks as many security and business managers struggle with concerns related to data leakage protection, information capture, and governance for both internal and external social platforms. Durng this session we'll look at best practices for bringing social tools into the enterprise in a manner consistent with information protection requirements (e.g. how do I capture/store conversations in things like microblogs, social suites, etc. for compliance purposes). Moderator - Michael Fauscette, IDC, Group Vice President, Software Business Solutions Michael Fauscette leads IDC’s Software Business Solutions Group which encompasses research and consulting in enterprise software applications including ERP, SCM, CRM, PLM, collaboration and social applications, software partner and alliance ecosystems, open source software, software vendor business models, SaaS and cloud computing, and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social business. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Having spent an extensive amount of time working with software end users throughout his career, Mr. Fauscette has a business process oriented and end user focused approach to software research and analysis. He conducts market research, analysis and consulting on emerging markets and technologies like social business, enterprise 2.0, go to market strategies, end user requirements, application implementation, vendor business models, partner strategy and end user experience. Prior to joining IDC Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. His software experience spans the entire enterprise life-cycle process and covers all facets of the Global software business. An ex-US Naval Officer, he began his technology career as a Surface Line Engineering Officer. Mr. Fauscette is a published author, blogger and accomplished public speaker on software, social media and software services strategies. Mr. Fauscette graduated with special honors from Jacksonville State University with a BA in Sociology and History and with honors from Widener University with a MS in Business. Panelist - John Pavolotsky, Of Counsel, Greenberg Traurig John Pavolotsky is a member of the firm’s Intellectual Property and Technology practice group. John’s practice focuses on technology transactions and other intellectual property matters. Prior to joining GT, John was Corporate Counsel of SugarCRM Inc. and General Counsel of Fourth Dimension Software. Prior to earning his law degree, John worked as a Research Associate at the University of California, San Francisco. John’s industry experience includes travel automation, customer relationship management, commercial open source, and pharmaceutical research. Panelist - David Rowe, CEO, NetVision David Rowe is the CEO of NetVision, a privately funded company providing compliance and control solutions for enterprise access auditing. David is an experienced IT Security and Management entrepreneur having worked with startups like Imperva, Cerberian, PS’Soft, Doyenz and Avinti as director, advisor and executive; raising over $50M growing, launching and re-launching companies. David was the Chief Marketing Officer for Trend Micro from 2001 to 2004 accountable for strategy, marketing, product management, business and channel development for the global company during a period of growth from $300M to $600M. Mr. Rowe spent twelve years at Intel as a business unit manager and director of marketing, products and business development, in the U.S., Japan, Europe and Israel. Mr. Rowe holds an MBA from the Ross School of Business at the University of Michigan. Panelist - John Burnham, VP, Corporate Marketing, Q1 Labs As Vice President of Corporate Marketing, John Burnham has senior management responsibility at Q1 Labs for all of the company's strategic branding, positioning, corporate communications, media, and analyst relations initiatives, and for helping to create and deliver the firm's core messages to the network security management market and beyond.
He joined the company in July 2008, and has more than 20 years of extensive technology marketing, branding, and communications experience gained at various established networking firms and start-ups alike, including: Brix Networks, Juniper/Unisphere, Motorola/C-Port, Bay Networks/New Oak Communications, and Cabletron Systems, among others.
Burnham earned a Bachelor of Arts degree from Xavier University in Cincinnati. Panelist - Jae Kim, Director of Social Media Strategy, Facetime Communications |
Stump the Enterprise 2.0 Integration Expert #e2conf-28
Wednesday, November 10
Did you come to the Enterprise 2.0 Conference with a particularly thorny integration problem to solve? If so, you're not alone -- studies suggest the typical enterprise implements multiple, often overlapping, social and collaboration tools. Here’s your chance to get some solid answers. Bring your toughest, thorniest, most intractable E2.0 integration conundrum or project challenge to this session. A panel of experienced consultants will compete to offer you the best advice in 2 minutes or less. The twist, though, is that none of the consultants can hear the answers that the others give. You’ll hear clever, insightful, perhaps controversial, and sometimes entertaining answers to your questions. And best of all: the attendee whose problem most successfully stumps the consultants wins an Enterprise 2.0 2011 Conference Pass! Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Ellen Feaheny, CEO, AppFusions Ellen has worked in IT corps as an independent consultant for over 15 years, in addition to a few lures into employee-dom. In 2009, her focus was as a solutions designer and account executive for CustomWare, an active services partner to the ever-popular Atlassian Enterprise SW products. In this role working with many enterprise customers, coupled with her past work efforts in over 30 corporate environments, she understands well with first-hand trenches experience about E2.0 challenges -- too many disparate systems, knowledge management and collaboration issues, lost visibilities and politics with email, slowed innovation with too much bureaucracy, and much more -- causing endless business challenges in organizations. Enterprise 2.0 themes are second-hand to her. She is passionate not just about the organizational management and adoption challenges, but also the pragmatic systems level requirements. Panelist - Shawn Shell, Founder and Principal Analyst, Consejo Inc. Shawn Shell is the founder and Principal consultant at Consejo, Inc., a firm specializing in the development of information worker solutions. Shawn has spent more than twenty years in the information technology field. He has a broad range of experience, from help desk management to consulting practice management. He brings both the tactical experience of an inside IT professional, with the broad, strategic experience of a senior consultant. For the last ten years, Shawn has concentrated on the development of content management solutions using primarily Microsoft technologies, including SharePoint, Office, Groove, Content Management Server, Live Communication Server and ASP.NET. Prior to founding Consejo, Shawn held various management roles at Dell, Inc. Shawn is a also a contributing analyst on SharePoint for The Real Story Group. Panelist - Lynda Tyler, CEO, Tyler Cagni Consulting Lynda Tyler founded Tyler Cagni Consulting after gaining deep experience in Organization Transformation, Human Resources and Marketing spanning the Chemicals, Automotive and Consumer Goods sectors before moving into the Luxury arena. Tyler Cagni is a consulting practice that helps organizations to realize the immense benefits of the social media revolution by successfully designing and implementing change programs to gain the enormous power of connecting and engaging their people. It specializes in the luxury, retail, and fashion sector and works internationally from a base in the Italian part of Switzerland. Lynda’s international career path has led her to live in several countries where she worked for Fortune 500 Companies. She spent 10 years as part of the global leadership team of Italian luxury menswear brand Ermenegildo Zegna. During her time with Zegna, Lynda played a key role in the transformation of the organization into a luxury retailer with over 500 boutiques worldwide and a leading presence in China and other emerging markets. |
The Coming Social Software Backlash #e2conf-32
Thursday, November 11
Recent industry reports suggest that the Enterprise 2.0 industry is heating up and has no signs of slowing down. However, a social software backlash is on the horizon unless the industry can show the tangible business value that social software provides. This session will show why this backlash will occur and how the industry can prevent it from happening. Speaker - Marcelus Decoulode, Consultant, Deloitte Consulting Marcelus DeCoulode is a consultant for Deloitte Consulting and most recently worked as a research fellow at Deloitte's Center for the Edge. Marcelus’ primary research focus at the Center for the Edge has been Social Software for Business Performance. Through this research, the Social Software Research Team has developed a robust point of view on how to effectively position and implement social software in the enterprise to maximize business performance.Prior to being a research fellow, Marcelus delivered strategy, merger and acquisition, and performance improvement engagements for fortune 500 companies in high technology, life sciences, and healthcare. Speaker - Aliza Marks, Senior Consultant, Deloitte Consulting Aliza Marks is a Senior Consultant in Deloitte’s Strategy & Operations practice in San Francisco, California. During her four years in management consulting, she has worked on projects in Telecommunications, Media, Technology and Financial Services addressing growth and innovation challenges, merger integration management and operational benchmarking. Most recently, Marks participated in a 6-month fellowship at Deloitte’s Center for the Edge, a silicon-valley based think tank focused on emerging trends in business and technology. Marks also worked at Axonia Partners, a private equity advisory firm in Paris, France where she performed research and prepared a fund prospectus for the management team’s international roadshow. Marks also worked at China Fine Art Management, a Chinese art investment fund in Beijing, China where she designed an inventory management system and contributed to fund strategy. Marks is an avid runner, skier and photographer. She received an MBA from the Stanford Graduate School of Business, and a BA in Art History from Bowdoin College. |
Enterprise 2.0 Standards: Are We There Yet? #e2conf-31
Thursday, November 11
The sheer number of social computing and collaboration vendors in the marketplace -- and deployed within any single enterprise -- can present daunting integration challenges. Historically, technology customers have found relief in the form of broadly accepted industry standards, which can bring architectural flexibility while reducing vendor lock-in. This session, led by longtime industry thought leader Mike Gotta, will examine the current state of E2.0 standards in the context of application and architectures being deployed today. Standard such as OpenSocial, Activity Streams, CMIS, and even RDFa are emerging to various degrees of relevancy in the enterprise context. Mike's analysis will be supplemented by a reaction panel of experts from different fields who will share their experiences. Moderator - Mike Gotta, Senior Technical Solution Marketing Manager for Social Software, Cisco Panelist - Matt Tucker, CTO, Jive Software Matt Tucker, co-founder and CTO, is responsible for the long-term technical and strategic direction of Jive's products. Along with Bill Lynch, Matt founded Jive Software in 2001 and has helped build the company from just two people to where it is today. Matt is an active member in open standards communities including having served on the board of the XMPP Standards Foundation. Prior to Jive, Matt worked as a software engineer at an internet startup in San Francisco called 4charity. Matt holds a BS in Computer Science from the University of Iowa. Panelist - Andy Fox, Vice President of Product Management, Novell Collaboration Solutions
Andy Fox is the creative force behind Novell’s breakout collaboration initiative that delivers the first real-time collaboration and social business environment for enterprises. Prior to joining Novell, Fox founded, led and sold several companies in collaboration, telecommunications and networking. He served as CTO of SiteScape, a web-based team collaboration pioneer that had acquired Imidio, a real-time collaboration products company that Fox founded. Fox was also instrumental in working with Novell through its acquisition of SiteScape. Prior to Imidio and SiteScape, Fox founded iConverse.com, which served the wireless networking marketplace. In his role as chairman and CEO of iConverse.com, Fox was named 2001 Entrepreneur of the Year by MIMC (Massachusetts Interactive Medial Council) and later sold the company to Infoclarus in 2003. In the 1990s, Fox founded and led Cereva Networks, an Internet-related storage area network company; Northeast Telecommunications; and Technically Speaking Inc., a leader in call center and voice response applications and servers, which was acquired by Brooktrout Technology in 1996. Panelist - Adina Levin, Vice President of Products & Co-founder, Socialtext Adina Levin is Vice President of Products & Co-founder of Socialtext. She has over 13 years of experience in strategic marketing and product planning in a variety of emerging high-tech markets. At Vignette Corporation, a leading provider of Internet content management software, Levin served as Senior Director of Corporate Strategy, a role that included product strategy and planning, marketing strategy and operations, and management consulting in the areas of mergers, acquisitions, and distribution.Prior to Vignette, Levin was co-founder and partner in Fastwater LLP, a research and consulting firm focusing on ebusiness marketing and metrics. Prior to Fastwater, Levin served as senior consultant in the Document Software Strategies group at CAP Ventures, where she specialized in emerging Internet collaboration and publishing. At CAP Ventures, Levin also managed a major multi-client study on the Future of Paper analyzing the ways that electronic media will transform the ways that business and individuals use paper and print. Before joining CAP Ventures, Levin tracked the markets for traditional and digital publishing for seven years at BIS Strategic Decisions where she designed, managed, and authored numerous market research studies. |
Extending MITRE's Reach: Business Networking for and Beyond the Enterprise #e2conf-34
Thursday, November 11
Taking a somewhat unique approach, MITRE decided to deploy a "business networking" research platform on our DMZ to allow us to network and collaborate both within our enterprise and across sponsor and partner organizations. We are making enterprise customizations to an open source social networking platform (Elgg) to address security, information sharing policy, external user management strategies, organizational scaling, relationship management, and business functional requirements. We are also assessing the business value and new business models it affords. Speaker - Stan Drozdetski, Senior Human Factors Engineer, MITRE Stan Drozdetski is a Senior Human Factors Engineer at MITRE, where he works on improving the usability, accessibility, and effectiveness of the corporate intranet. Stan holds a M.S. in Human-Computer Interaction from the School of Information, University of Michigan, and a B.S. in Computer Science from Tufts University. |
Leverage Social Messaging and Activity Streams for Business Results #e2conf-38
Thursday, November 11
The rapid rise of enterprise microsharing tools creates challenges and opportunities for organizations interested in greater collaboration. How can companies use social messaging to improve external and internal knowledge-sharing? How do you make smart decisions about the tools you choose: for instance, what are the advantages of social suites vs stand alone apps? How are activity streams changes the way people work at work? Join panel moderator, Marcia Conner, partner at Altimeter group focused on social messaging and collaboration, Eugene Lee, CEO of Socialtext, Tim Young, CEO of Socialcast, and Rawn Shah, head of IBM's Center of Excellence. Moderator - Marcia Conner, Partner, Altimeter Group Marcia Conner, Partner with Altimeter Group, works with senior leaders to put collaborative technologies into action. Because the challenges organizations face are too big for individuals or organizations to solve alone, Marcia aligns social strategies with corporate culture to speed innovation, inform decision-making, and invigorate an organization’s value chain. She rises above the rhetoric of “engagement” to connect, streamline, and energize ecosystems for new and dramatically improved results. Research topics often address internal social networks, multi-generation business culture, learning management, and leadership preparedness. The collaborative tools Marcia uses are naturally relationship-driven, and can equip people to tap the collective brainpower of the larger community in new and extraordinary ways. Online communities, media sharing, microsharing, and content networks introduce ideas in quick bursts, when it suits the flow of work, without a big learning curve. For enterprise clients, Marcia addresses change readiness and overcomes stymied collaboration with cultural assessments and strategic recommendations. For software vendors, she provides tactical guidance in go-to-market strategies; reviews products for usability, learnability, and adoption; delivers competitive evaluations; and recommends software partnerships. For the broader market, she delivers educational programs to level-set senior teams around what collaboration technologies can offer and when/where they work best. In every engagement, Marcia translates her corporate experience into the credibility that executives demand. She has confronted and overcome the same pressures and responsibilities leaders face, bringing to bear the agility and advantages of social media. When a strategy runs off course, innovation bogs down or an enterprise-wide system under-performs, Marcia delivers on the promise of new social technology to unleash the way people really think and behave. She overcomes resistance and skepticism with fact-based examples of success. Clients have spanned industries and diverse markets, including Anthem Blue Cross/Blue Shield, IBM Lotus, Standard & Poors/McGraw Hill, WD-40 Company, Kaplan, and the United National Development Programme. Her latest book, The New Social Learning: Transforming Organizations Through Social Media, co-authored with Tony Bingham, addresses modern organizational challenges such as widely dispersed employees and striking differences in work styles, particularly across generations. With case studies from Deloitte, IBM, Mayo Clinic, TELUS, Chevron, and even the CIA, Conner shows how social media can transform the workplace by harnessing the experiences of colleagues working across the globe as easily as if they were side by side. Panelist - Rawn Shah, Social Software Lead, IBM Software & Blogger on Forbes.com Panelist - Tim Young, Founder & CEO, Socialcast Providing the creative vision for Socialcast and its technology, Timothy brings nearly a decade of web development experience and over 8 years of entrepreneurship to the company. His prior venture, Event Robot, developed online communities for consumer-facing brands in the entertainment industry. Timothy's interests include emergent processes and behaviors, flock theory, connectionism, and collective intelligence, all of which are integrated into the Socialcast product. He regularly speaks about social networking and collaboration at industry conferences and guest teaches at the University of California, Irvine. Panelist - Eugene Lee, CEO, Socialtext Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext. Lee assumes day-to-day management and operational control over all aspects of Socialtext's business, including driving product direction and development, strategic alliances, and scaling the sales, marketing and support organizations globally. Lee comes to Socialtext from Adobe Systems, where he led Adobe's enterprise marketing and vertical market segments. Previously, he held several executive leadership roles at Cisco Systems, ranging from Vice President (VP) Worldwide Small/Medium Business Marketing to VP Worldwide Enterprise Marketing. Lee also held key management positions at Banyan Systems, including General Manager for the messaging business unit. He was co-founder of Beyond Inc., developers of the award-winning BeyondMail product, and holds four patents in messaging, workflow and privacy technologies. Lee has a B.A. in Physics and B.S. in Engineering and Computer Science from Harvard College and an MBA from M.I.T. Sloan School of Management. |
It's a Mobile, Mobile, Mobile World... #e2conf-37
Thursday, November 11
Despite tight IT budgets, most companies continue to increase their mobile spend; owing to a more mobile workforce, improving smartphone capabilities, and new tablet devices. During this session we’ll look at some of the key trends around enterprise mobility, discuss best practices and guidelines for extending software applications to the mobile user, and look at how to incorporate mobile platforms into enterprise collaboration strategies. Moderator - Tony Byrne, President, Real Story Group Tony Byrne is the President of the Real Story Group and oversees all of the technology streams and properties, which include CMS Watch, Enterprise Information Watch, and SharePoint Watch. In 2001, Tony founded CMS Watch as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch evolved into a multi-channel research and advisory organization, spinning off similar product evaluation research in various areas of Enterprise Content Management. As a result of this natural evolution, in 2010, The Real Story Group became the parent company of CMS Watch and its sister entities, EI Watch and SharePoint Watch. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. During the last decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society, and The Seattle Children's Hospital. Panelist - Brian Kellner, VP of Products, NewsGator Technologies Brian Kellner is responsible for overall product management and the consumer business segment of NewsGator. He has held product or development management positions for more than a dozen years. Most recently he was vice president of enterprise products for Webroot Software. He was responsible for product management teams and for taking new enterprise products from launch to millions in monthly revenue within six months. Kellner earned a bachelor’s degree in aerospace engineering from the Massachusetts Institute of Technology and a master’s degree in management from Colorado Tech. Panelist - Brian Moore, Senior Engineer, Rhomobile Brian is a Senior Engineer at Rhomobile, father of two and quintessential hacker. Brian's began coding at the age of 12. His early love for everything technology led to a job with Apple shortly after high school. Since that time Brian has worked at a series of start-ups and tech companies taking on interesting technical challenges. Brian has become the technical face of Rhomobile as he leads the Rhodes community in the latest Rhomobile innovation during the weekly webinar. When not guiding the next generation of Rhodes developers or hacking on a new debugger, Brian can be found climbing a hill in a remote Southern California desert in his Baja bug. Panelist - Pejman Roshan, Senior Director, Mobility, ShoreTel Mr. Pejman Roshan is the Sr. Director of Product Line Management for Mobility at ShoreTel. Prior to ShoreTel’s acquisition of Agito Networks, Mr. Roshan was the Chief Marketing Officer and co-founder of Agito Networks. He brings more than 16 years of wireless expertise and an extensive track record to the company. Prior to founding Agito, Mr. Roshan was Product Line Manager in the Cisco Systems Wireless Networking Business Unit, responsible for software, security, voice and WLAN management products. Roshan joined Cisco’s Wireless Networking Business Unit just after its acquisition of Aironet in 2000, helping drive Cisco into its wireless market leadership position. Prior to his product role at Cisco, Mr. Roshan spent eight years as a network engineer and architect. Mr. Roshan designed and deployed large-scale networks for companies such as Cisco Systems and Automatic Data Processing (ADP). Mr. Roshan’s accomplishments include participation in the IEEE 802.11 task groups responsible for security (802.11i) and QoS (802.11e); co-authoring the Cisco Press book ‘802.11 Wireless LAN Fundamentals’, published by Cisco Systems in 2004; as well as publishing numerous wireless security and wireless voice white papers. Mr. Roshan earned a Bachelor of Science degree in Business Administration from California Polytechnic (Cal Poly) University. |
| Community Development and Management |
The Story of Community Building at SAP: From a Simple Support Forum to a Comprehensive Ecosystem Strategy #e2conf-9
Tuesday, November 9
SAP has a community of over 2 million customers, partners, and employees that drives a myriad of significant business efficiencies - reducing complex support incidences, supporting innovation both at SAP and for partners, and providing a rich relationship environment that increases marketing effectiveness. But SAP did not get to 2 million members overnight and they didn't start out assuming their SDN network would grow into the strategic asset it is today. Building this large and multi-faceted network took time, thoughtful incremental goals, and senior executive involvement. Come hear Mark Yolton, SVP of Communities, talk about SAP's journey. Speaker - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee Customer - Mark Yolton, Senior Vice President, SAP Community Network Mark Yolton leads SAP's network of professional social media communities oriented around the company's platform, products, and technologies. These include the SAP Developer Network (SDN) and the Business Process Expert (BPX) communities, and the Business Objects (BOC), and University Alliances (UAC) communities in the SAP Community Network (SCN). In addition, these community members also "discover, evaluate, and buy" SAP and SAP Partner solutions in the SAP EcoHub - the company's online, community-powered marketplace of ~500 complementary solutions for a variety of industries and applications. In addition to online, SAP community members also meet at physical events, including the SAP TechEd and SAP Tech Tour series each year - where 30,000 attendees convene for keynotes, hands-on sessions, customer presentations, partner demo's, the world-famous DemoJam, and much more. SAP's community engagement extends to include participation on many of the largest and most-influential technology standards bodies and business standards organizations in the world, and the same team shepherds SAP's strategy and actions on topics of open source. |
Communities 101: Planning and Executing Award-Winning Communities #e2conf-12
Tuesday, November 9
Creating an award-winning online community that provides continual member engagement can be an extremely challenging endeavor. Hear the secrets of planning and execution to grow an online community from a few members to thousands in less than five years. You will learn:
Customer - Bill Johnston, Head of Global Community, Dell Bill Johnston is the Head of Global Community at Dell. He’s a seasoned online community and social media executive with over 10 years experience working with large scale communities. |
Community Managers: Why Do You Need Them and What Do They Do? #e2conf-18
Tuesday, November 9
You hear you need a Community Manager. But why do you need one? And what should a Community Manager do? Whether you're launching an employee or market-facing community, you'll want to join this session to learn why this role is so critical to the success of your community. Speakers from three organizations will share community governance models, community manager job descriptions, and provide a glimpse into the day-in-the-life of a community manager. Customer - Claire Flanagan, Director, KM and Enterprise Social Collaboration Strategy, CSC Claire Flanagan is a Director of Knowledge Management and Enterprise Social Collaboration strategy in CSC's Office of Innovation. Previously she has held management roles at IBM and Lotus Development Corporation. She holds an A.S. Management and a B.S. in Marketing from Bentley University. She earned her MBA from Northeastern University. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. In her recent assignment she led a corporate-wide initiative bringing social collaboration to CSC's global employees. She led the effort in both making the business case and leading the deployment strategy for this program, including a global adoption plan. She is now responsible for bringing this capability to CSC's eco-system of customers, partners and prospects. The success of this program garnered two industry awards: JiveWorld 2009 Community Adoption Award and The 2.0 Adoption Council's inaugural 2009 Internal Evangelist award. She has spoken at several industry and customer conferences including Enterprise 2.0, JiveWorld, Enterprise Summit (France). Customer - Megan Murray, Community Manager, Project Coordinator, Booz Allen Hamilton Megan Murray is an avid Enterprise 2.0 advocate supporting the implementation of enterprise systems and tools designed to motivate user engagement. Megan has served an evolving technology injection and strategist role for more than a decade. She delivered research, integration, and demonstration of emerging technologies, as well as the injection of technology information into the firm through internal media and publishing channels. Since 2007 Megan's key role has been that of project coordinator and community manager for Booz Allen's Enterprise 2.0 platform, Hello.bah.com, an on-line community of 25,000 staff worldwide. She offers strategy around the evolution of the tools, as well as the change efforts that help build and sustain adoption. Megan is a strong advocate for enterprise community management and participatory governance models, where organizations take their culture to the intranet and strengthen it through engagement, trust, and sensible risk measures. Customer - Erica Kuhl, Community Manager, Salesforce
Erica Kuhl is the Community & Social Media Manager at salesforce.com where she is the voice and brand ambassador for the Salesforce community. In Erica's 8+ year tenure at salesforce.com she has had the customer as the focal point in all her roles including Education Manager, Customer Marketing Manager, and now Community Manager. She spearheaded the company's Social Media Policy and training program and spends much of her time engaging and nurturing her wildly passionate community members on various channels including discussion boards, Facebook, Twitter, LinkedIn and blogs. She has been instrumental in brining the entire salesforce.com Community onto the Salesforce platform, keeping the Community in step with salesforce.com's Social CRM strategy. |
100 Ways to Engage: Confessions of Community Organizers #e2conf-21
Wednesday, November 10
Regardless of how useful an application might be, its success is as much a factor of practical anthropology, psychology, and sociology or just being street smart as it is of features and cost. To maximize the chances of success within any application initiative, you need strategies for community adoption and social engagement (initially and thereafter). These include considerations related to the technology itself, including how to develop the technologies to make it easy to get involved, connect with each other, and continue to be engaged. Other considerations (that might be more important!) are on the human and social level, including how to empower the people and give them the necessary freedom;and how to convince people to join a community, become active in it, and maintain the passion to be socially and technically engaged. In this highly interactive session, the audience and panelists will discuss the issues of community social engagement and adoption as experienced by their companies and organizations, and draft recommendations. The audience will also include remote participants interacting with the ongoing discussion through a dedicated Twitter channel. Lastly, the audience and panelists will continue to be engaged after the panel is over using social and new media. Moderator - Nahum Gershon, Senior Principal Scientist, MITRE Panelist - Adriel Hampton, Journalist, Gov 2.0 and New Media Strategist Adriel Hampton is a passionate advocate for harnessing emerging technologies to make government more effective, collaborative and transparent. He is an early Gov 2.0 adopter and co-founded the popular public interest podcast Gov 2.0 Radio, which has featured guest such as Tim O’Reilly, New York Senate CIO Andrew Hoppin, State Department social media expert Lovisa Williams, Craig Newmark, and EPA Web communications director Jeffrey Levy. In addition to producing the weekly show, Adriel is a community leader at GovLoop.com, the social network for government, and group manager for the LinkedIn Gov 2.0 group and its more than 4,000 members. “Since creating GovLoop, I’ve met thousands of government employees across the world that have inspired me,” says GovLoop’s Steve Ressler. “Adriel is one of the best.” Since 2003, Adriel has worked as an investigator for the San Francisco City Attorney’s Office, where he has led high profile investigations including: a probe into a group of rogue City electricians; inquiry into a fatal tiger mauling at the SF Zoo, and; failure analysis and litigation defense following a 40,000 gallon diesel fuel leak. He also brought the office into the Web 2.0 world in early 2009, launching the @SFCityAttorney Twitter account and growing it to more than 4,000 followers and a perfect Twitter Grader score of 100. Adriel also launched the City Attorney’s official Flickr account. In 2009, Adriel advanced Gov 2.0 ideals in a run for Congress in the SF East Bay. His campaign – the first to launch on Twitter – generated national media attention in publications including Politico, the National Journal, and The Chickasaw Times. Adriel began his career in San Francisco as a design and editorial manager for the new San Francisco Examiner, where he served a front page editor, City Editor, and Political Editor. At the Examiner, Adriel launched the paper’s first blog, a supplement to his political column, The Body Politic. He has also served as an editor and manager for the Bay Area Newspaper Group, the Lodi-News Sentinel, and the San Joaquin Delta College Impact, where, as editor-in-chief, he led a 30-member student staff in transforming the weekly paper into an award-winning tabloid. He began his career in the public interest at 17 as a clerk for the Calaveras County District Attorney’s Office. Panelist - Peter Slutsky, Strategic Relationships Manager, Ning Peter Slutsky is a Strategic Relationships Manager at Ning (www.ning.com). Before joining Ning, he served as the Communications Director at Progressive Strategies, LLC, a Washington, DC consulting firm specializing in new media, communications strategy and using social media tools to promote campaigns and projects aimed at building the progressive movement. Before joining Progressive Strategies, Peter worked at various non-profit/humanitarian groups, including the Save Darfur Coalition. Peter is co-founder and CEO of DoubleSpeak Media, a company that specializes in producing media projects, including podcasts, video and documentary film. DoubleSpeak Media is in the midst of producing a documentary film focused on the 2008 Democratic National Convention called "The Delegates." The film is set for release in 2012. Peter is a contributor to the Huffington Post and can be seen on MSNBC discussing online politics, blogging and giving analysis to the major political stories of the day. You can read more about Peter's work at www.DoubleSpeakMedia.com. Panelist - Kyle Arteaga, Global Head of Corporate Communications, eMeter Corporation Panelist - Rita King, Founder and Creative Director, Dancing Ink Productions Rita J. King is Founder and Creative Director of Dancing Ink Productions, a company dedicated to a new global culture and economy in the Imagination Age. She is Security Futurist at the Aspen Institute and Innovator-in-Residence at IBM Virtual Analytics Center, a Senior Fellow for Social Networking and Immersive Technologies at the Center for the Study of the Presidency & Congress, and a former Senior Fellow at the Carnegie Council for Ethics in International Affairs. During her time at the Carnegie Council, along with Joshua S. Fouts, she co-directed the “Understanding Islam through Virtual Worlds” project that spanned four continents as well as the digital culture to highlight how people around the world create new identities and communities to explore complex local and global issues in unprecedented ways. Rita works globally as a mixed-reality architect, collaborating with NGOs, multiple top universities, think-tanks, not-for-profits, governments and Fortune 100 companies to develop strategic plans for taking ideas and making them real. She is an artist, adventurer and entrepreneur who can be followed on Twitter at @ritajking. Panelist - Joseph Porcelli, Community Engagement Strategist, U.S. Department of Homeland Security |
Data-Driven Community Management #e2conf-24
Wednesday, November 10
Attend this session if you want to learn: what’s really happening in your community; what your most engaged members value most; specific gains people have achieved; what really works to get new members engaged; proven ways to move people up the engagement ladder; and what prevents people from getting more engaged. No one can give you all those answers, but you can use actionable analytics and a Community Development Feedback Loop to learn all of that and more for yourself, for your community. If you’re ready to move beyond relying on hunches and your gut – if you’re ready to move up to data-driven community management, we’ll teach you how to do it. Speaker - Ted Hopton, Wiki Community Manager, UBM Ted Hopton is United Business Media’s (UBM) Wiki Community Manager, responsible for developing UBM’s online community of 5000+ employees across more than a dozen divisions on six continents on a single enterprise-wide social business software platform (Jive SBS). In this role he is accountable to senior management for employees’ adoption of the tool and engagement in the community, as well as developing a transparent and open collaborative online culture. UBM’s internal online community received the 2009 JiveWorld Business Impact Award and has been cited in Forrester Research case studies, as well as Charlene Li’s book, Open Leadership: How Social Technology Can Transform the Way You Lead. Ted writes a blog, Adventures in Social Media (http://www.adventuresinsocialmedia.org/), is a charter member of the 2.0 Adoption Council, and has also been a speaker at the Enterprise 2.0 Conference. Follow him on Twitter @Ted_Hopton. |
In the Flow: Patterns of Observable Work #e2conf-30
Wednesday, November 10
One of the keys to increasing engagement among employees is showing how the internal community adds value when incorporated into their workflow. Most large organizations face huge challenges in staying aligned, knowing when and how to collaborate, and capturing knowledge for future use. A large virtual team at Alcoa Fastening Systems has implemented principles of “Observable Work” – creating value through making visible and transparent the normally arcane processes of IT management. Attendees will learn about principles and patterns of observable work and how it can benefit their organization. Specific examples and stories of observable work patterns will be demonstrated that can be applied in different contexts. Customer - Brian Tullis, Director, Information Services, Alcoa Fastening Systems Brian Tullis is Director of Information Services for Alcoa Fastening Systems, a business unit of Alcoa, Inc. Previously he held roles at Alcoa in project management and business analysis. He holds a BA in Political Science as well as an International MBA from the University of South Carolina. He currently leads a global team of Information Services professionals delivering ERP, business intelligence, and manufacturing systems to 26 global operations. His experience working in a matrixed, geographically dispersed business has made him passionate about the possibilities and pitfalls of using collaboration systems and social software to get work done. Customer - Joe Crumpler, IS Manager, Aerospace PMO, Alcoa Fastening Systems Joe Crumpler is the Manager for the Aerospace Project Management Office for Alcoa Fastening Systems, a business unit of Alcoa, Inc. Previously he has worked in various roles at Alcoa in Project Management and Information Systems including managing the Installation of ERP systems in Europe, Mexico, and China. He holds a BSB in Information Services as well as a MBA from Pepperdine University’s Graziadio School of Business and Management. He currently manages his company’s portfolio of IS projects, while directly managing several large technology projects. He is focused on simplifying the project management process through application of observable work principles using various collaboration methods, including a project wiki. |
Getting to "Aha!" - Inspiring Change in the Way People Communicate #e2conf-33
Thursday, November 11
Business plans are required to build a credible community approach but finding executive sponsors, community advocates, and peer support requires something more - a visceral understanding of the power of a social approach. This happens through 'Aha' moments when a person finally gets why social can be so powerful because they have benefited personally. It might be when a senior executive sees conversations across the organization for the first time or when a peer gets offered a promotion in another group because their expertise and contributions were visible, or when two colleagues from different parts of the globe find each other because they are working on similar problems. The more a community manager can orchestrate these 'Aha' moments for people, the faster adoption will spread. Come hear stories from experienced community managers on how they orchestrate these experiences for others. Moderator - Robin Harper, Principal, Harper Connects Robin Harper is working at the cutting edge of customer experience, where communication and customer relations are joined by online community to drive a new type of brand creation. Prior to striking out on her own with Harper Connects, Robin was VP Marketing with Linden Lab where she led the emergence of the Second Life® brand, including all marketing and community development efforts supporting the introduction of this life-changing technology. Earlier in her career Robin was the Vice President of Marketing at Maxis, a division of Electronic Arts (EA), where she established SimCity as one of the most recognized brand names in entertainment software, and was named one of the marketing 100 by Advertising Age/Newsweek. In addition to Maxis and Linden Lab, Harper has held senior marketing positions at Ninth House Network (corporate learning and online education), at Mondo Media (online entertainment) and in advertising, leading media and later account management services for clients ranging from Clorox to Nintendo. She holds an MBA in marketing from the University of Chicago. Panelist - Guy Martin, Community Management & Strategic Consultant, CollabNet
Guy Martin is a Community Management & Strategic Consultant at CollabNet. In addition to helping customers build collaborative communities using Open Source best practices, he provides high-level strategic guidance in the cultural & organizational changes necessary to best take advantage of CollabNet's Agile ALM tools. He has over 15 years of experience in software engineering, technical marketing, and community management, and is a Certified Scrum Master (CSM). Prior to CollabNet, he helped develop collaborative communities for Motorola and Sun Microsystems. Mr. Martin was awarded a Federal 100 award in 2010 by Federal Computer Week for his work on the Forge.mil project. He holds a BS in Computer Science from California Polytechnic State University in San Luis Obispo, CA. Panelist - Michael Pace, Director of Customer Support, Constant Contact Michael Pace is the Director of Customer Support for Constant Contact’s award winning Customer Support Department and on the Board of Directors for the North East Contact Center Forum. Panelist - Giovanni Rodriguez, Chief Marketing Officer, BroadVision Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and digital/social communications. He is chief marketing officer at BroadVision (Nasdaq: BVSN) -- one of the world’s leading innovators in enterprising social networking -- and is a co-founder of The Conversation Group, one of the first social technology consultancies. As a digital communications strategist, Giovanni has advised numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, Best Buy, and the Automobile Association of America (AAA). He is also known for his work in positioning technology companies in transition, including FAST Search and Transfer (now Microsoft), Ribbit (now British Telecom), JAJAH (now Telefonica), and VMware, where he worked with the team that led the company’s entry into the enterprise software market. Giovanni is a trustee at the Museum of Craft and Folk Art, a founding fellow at the Society of New Communications Research (SNCR), and a board member at Latinos for Social Media (LatISM). He is a graduate of Princeton University. Panelist - Deborah Schultz, Partner, Altimeter Group Deborah Schultz is a Partner with the Altimeter Group where she leads the Innovation and Design practice focused on bringing together the complete ecosystem of disruptive technologies for experimentation, active learning and real-world application. She is an Internet industry veteran and early open web advocate focused on the adoption and impact of the social web on culture, society & business. She has worked with and advised startups, Fortune 50s and VC’s on technology adoption. Most recently, she consulted with Procter & Gamble where she architected the P&G Social Media Lab to study the impact of the social web on customer relationships and the business benefits of “open innovation.” She continues as a member of P&G’s Digital Advisory Board. Previously, Deborah was a Director at Six Apart, ran her own technology consultancy firm, was a management consultant, and spent five years at Citibank where she developed many of the global bank’s first internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always ‘connected’. |
Governing Social Collaboration for the Enterprise: A Delicate Balance #e2conf-36
Thursday, November 11
Learn from the unexpected successes and pitfalls of Cisco’s journey to build a scalable governance model balanced with flexibility, and unleash a global integrated Social Networking and Collaboration platform across the enterprise. Get up to speed on how to develop and operationalize governance for Social Collaboration, as well as enable speed, scalability and agility balanced with innovation. Speaker - Laura Melchionne, Director, Cisco.com Governance and Operations, Cisco Systems Laura Melchionne is the Director of Cisco.com Governance and Operations at Cisco and is responsible for leading the development and implementation of governance across the external corporate site and consults on the internal implementation of governance for Social Collaboration within Cisco. Laura brings ten years experience managing corporate web strategies, user interface design, online marketing and more than 15 years of strategic marketing experience with high tech companies Speaker - Harbrinder Kang, Sr. Director Collaboration Technologies, Cisco Systems Harbrinder Kang has a long association with technology companies in Silicon Valley. He has a background in Business Development, Technical Marketing & Network Engineering (CCIE) and has held a variety of roles including a spell as a venture capitalist. Most recently he is a Snr Director at Cisco leading the team responsible for defining Cisco's collaboration experience and next generation workforce experience. |
Emerging Challenges for Community Managers #e2conf-39
Thursday, November 11
Close out your E2.0 Conference experience by participating in an interactive discussion of emerging challenges for community development. Come engage with your peers and hear where the discipline of community management is headed as new social methodologies become integrated into core business functions. A diverse panel of experienced community management professionals will help frame the issues and potential solutions. Moderator - Rachel Happe, Principal, The Community Roundtable Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com. Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions. While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07). Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can follow her on Twitter @rhappee Moderator - Ted Hopton, Wiki Community Manager, UBM Ted Hopton is United Business Media’s (UBM) Wiki Community Manager, responsible for developing UBM’s online community of 5000+ employees across more than a dozen divisions on six continents on a single enterprise-wide social business software platform (Jive SBS). In this role he is accountable to senior management for employees’ adoption of the tool and engagement in the community, as well as developing a transparent and open collaborative online culture. UBM’s internal online community received the 2009 JiveWorld Business Impact Award and has been cited in Forrester Research case studies, as well as Charlene Li’s book, Open Leadership: How Social Technology Can Transform the Way You Lead. Ted writes a blog, Adventures in Social Media (http://www.adventuresinsocialmedia.org/), is a charter member of the 2.0 Adoption Council, and has also been a speaker at the Enterprise 2.0 Conference. Follow him on Twitter @Ted_Hopton. Panelist - Eran Barak, SVP, Global Head of Community Strategy, Thomson Reuters Eran Barak is the Global Head of Community Strategy for the Thomson Reuters Sales & Trading Strategic Business Unit, where he leads the social media and community driven initiatives for the financial markets. Previously he led the marketing and strategy for Thomson Reuters Collaboration Services group, focused on providing an inter-company collaboration platform. Before joining Reuters in 2004, Eran was the Director for Corporate Development at CellGlide, a wireless telecommunication solutions provider. Prior to that Eran held VP Product Marketing and VP Marketing Operations positions at VocalTec Communications, the VoIP industry pioneer. Eran holds an Executive MBA from Kellogg School of Management at Northwestern University (Evanston, IL) and B.Sc. in Computer Science & Operations Research from Tel-Aviv University in Israel. Customer - Len Devanna, Director of Digital Strategy, EMC Len Devanna is the Director of Digital Strategy at EMC Corporation. He's been helping EMC develop its digital ecosystem for more than ten years, most recently concentrating on Social Media adoption and Enterprise 2.0 proficiency across a global workforce of more than 44k employees. Customer - Erin Liman, Director, Social Business Innovation, Global Ecosystem and Partner Group, SAP Erin leads design and development of social business solutions for customers, strategic partners and SAP employees including cross-organizational expert finding, knowledge acceleration and up-selling and cross-selling SAP and partner solutions. She also conceptualizes and implements customer-centric social business strategies for SAP. Outside SAP, she is a community builder for epicglobalchallenge.org, where citizens, researchers and innovators collaborate to create a peaceful planet. |
| HR Collaboration Strategies |
Measuring HR Performance - What to Apply Analytics & Metrics Against #e2conf-8
Tuesday, November 9
The strategic design and tactical roll out of HR related collaborative Enterprise 2.0 initiatives requires analytic measurement to justify budget and measure success. This session explores case history examples, insights, and the new analytical measurement tools from which performance and quality of data metrics are extracted. Moderator - Oliver Marks, Blogger, Sovos Group, ZDNet Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Speaker - Cameran Hetrick, Chief Data Scientist, Socialcast Panelist - Jon Ingham, Executive Consultant, Social Advantage Jon Ingham has 20 years experience consulting in IT, change management and HR which includes working as an International HR Director for Ernst & Young. In 2005, Jon wrote a book on Strategic Human Capital Management (managing people for the creation of human capital / intangible capability) which describes some of the ways thatHR functions, line managers and business leaders can create competitive advantage through their people. However, this book’s focus on individuals sits somewhat at odds with Jon’s belief that the point of performance in most organisations has increasingly moved to teams, networks and communities. Jon now focuses mainly on working with organisations to understand their requirements for social capital – the value of the connections, relationships and conversations taking place between their people. He helps his clients create this capability through the use of Enterprise 2.0 technologies, but also team based HR practices, community focused leadership, and aligned organisation design and development etc. He also helps develop scorecard based measurement frameworks incorporating social network analysis and other relevant techniques. Jon is currently finalising a new book focusing on these strategies for developing ‘Social Advantage’. Panelist - Raymond Chong, Director of Learning Systems and Services, NetApp Ray is Director of Learning Systems and Services at NetApp, where he led a successful effort using Saba that resulted in $2M savings due to direct efficiency gains for NetApp in less than 2 years. Ray also led the effort to implement the analytics systems for NetApp University based on OBIEE, this empowered the learning organization and its stakeholders to have easy access to powerful dashboards and reports that show the effectiveness of training programs for employees, partners and customers, and how it impacts field productivity. Ray has been with NetApp since 2007. Prior to that, he held numerous technical leadership roles at HP. Panelist - Josh Bersin, CEO and President, Bersin and Associates Josh Bersin has worked with hundreds of companies to deliver high impact employee learning, leadership development and talent management. In 2001, he founded Bersin & Associates to provide research and advisory services focused on corporate learning. Today, the firm is the “go to” source for learning and HR decision makers seeking product and market data, insight on trends and expert advice on enterprise learning and talent management. Bersin is a frequent speaker at industry events including the HR Technology Conference, the ASTD International Conference, and the Learning Technologies Conference. In addition, he has been a columnist since 2007 for Chief Learning Officer magazine and is a frequent contributor to other leading training and HR publications. He has been quoted on talent management topics in BusinessWeek, Harvard Business Review, The Wall Street Journal, Investor’s Business Daily, on BBC Radio and National Public Radio. In 2010, Bersin was named by HR Examiner magazine among the “Top 100 Influencers in HR” and the “Top 25 Online Influencers in Talent Management.” Bersin also serves on the editorial advisory board for Workforce Solutions magazine and as a volunteer on the scholarship committee for the SHRM Foundation. He is the author of The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches (April 2008, Pfeiffer) and The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned (October 2004, Wylie/Pfeiffer). Earlier in his career, Bersin spent 25 years in product development, product management, marketing and sales of e-learning and other enterprise technologies at companies including DigitalThink (now Convergys), Arista Knowledge Systems, Sybase, and IBM. |
Getting Beyond Compliance: Elevating HR's Enterprise Wide Strategic Role #e2conf-11
Tuesday, November 9
Many HR staff are frustrated at never being able to get past core responsibilities: hiring and firing, compliance against governance policy and merger and acquisitions fire drills. This session will explore how to imbue modern Enterprise 2.0 thinking into these core competencies, while leveraging the power of collaborative thinking to accelerate business performance strategically. Moderator - Oliver Marks, Blogger, Sovos Group, ZDNet Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Josh Bersin, CEO and President, Bersin and Associates Josh Bersin has worked with hundreds of companies to deliver high impact employee learning, leadership development and talent management. In 2001, he founded Bersin & Associates to provide research and advisory services focused on corporate learning. Today, the firm is the “go to” source for learning and HR decision makers seeking product and market data, insight on trends and expert advice on enterprise learning and talent management. Bersin is a frequent speaker at industry events including the HR Technology Conference, the ASTD International Conference, and the Learning Technologies Conference. In addition, he has been a columnist since 2007 for Chief Learning Officer magazine and is a frequent contributor to other leading training and HR publications. He has been quoted on talent management topics in BusinessWeek, Harvard Business Review, The Wall Street Journal, Investor’s Business Daily, on BBC Radio and National Public Radio. In 2010, Bersin was named by HR Examiner magazine among the “Top 100 Influencers in HR” and the “Top 25 Online Influencers in Talent Management.” Bersin also serves on the editorial advisory board for Workforce Solutions magazine and as a volunteer on the scholarship committee for the SHRM Foundation. He is the author of The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches (April 2008, Pfeiffer) and The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned (October 2004, Wylie/Pfeiffer). Earlier in his career, Bersin spent 25 years in product development, product management, marketing and sales of e-learning and other enterprise technologies at companies including DigitalThink (now Convergys), Arista Knowledge Systems, Sybase, and IBM. Panelist - Michelle Johnston, Regional Consultant, CPP Michelle Johnston, CPP’s Regional Consultant for the Midwest, is an industrial and organizational consultant with experience in both internal and external consulting roles and expertise in executive coaching, individual and organizational assessment, selection, training and development, work force planning and talent management. She leverages her extensive experience to help her clients meet their needs in a new era of globalization and economic challenges. Johnston has particular expertise in assessment administration, interpretation and diagnosis, and much of her previous work has been in the financial industry. Prior to CPP, Johnston was a consultant at DRI Consulting in St. Paul, Minnesota, where she specialized in leadership and organizational development, team building, search and selection, strategic planning, executive coaching, individual and organizational assessments, surveys, and other HR-related functions. Johnston holds a Master’s degree in clinical psychology from Capella University, where she is currently completing her PhD in industrial and organizational psychology. She also holds Bachelor’s degrees in psychology and biology from Augsburg College. Panelist - Jon Ingham, Executive Consultant, Social Advantage Jon Ingham has 20 years experience consulting in IT, change management and HR which includes working as an International HR Director for Ernst & Young. In 2005, Jon wrote a book on Strategic Human Capital Management (managing people for the creation of human capital / intangible capability) which describes some of the ways thatHR functions, line managers and business leaders can create competitive advantage through their people. However, this book’s focus on individuals sits somewhat at odds with Jon’s belief that the point of performance in most organisations has increasingly moved to teams, networks and communities. Jon now focuses mainly on working with organisations to understand their requirements for social capital – the value of the connections, relationships and conversations taking place between their people. He helps his clients create this capability through the use of Enterprise 2.0 technologies, but also team based HR practices, community focused leadership, and aligned organisation design and development etc. He also helps develop scorecard based measurement frameworks incorporating social network analysis and other relevant techniques. Jon is currently finalising a new book focusing on these strategies for developing ‘Social Advantage’. Panelist - Danny Portillo, VP of Organizational Development, Rypple Dan Portillo is VP of Organizational Development at Rypple where he is focused on customer success. Previously Dan was on the executive team at Mozilla where he lead Recruiting and HR. He served as an advisor to Rypple before joining full-time. He has been working with successful technology companies for over a decade. He studied Economics at UCLA and lives in San Francisco with his fiancée. |
Common 'Real World' HR Problems #e2conf-14
Tuesday, November 9
This session will focus on the issues keeping HR experts up at night, and the problems that urgently need solving including:
This 'real world' session will explore the realities of legacy technologies and explore the blending of new and old ideas around HR. Moderator - Oliver Marks, Blogger, Sovos Group, ZDNet Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out. With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management. Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog. Contact Oliver on Twitter @olivermarks or by email here Panelist - Leighanne Levensaler, VP, Human Capital Management Solutions, Workday Leighanne Levensaler is responsible for setting the strategic direction for Workday’s Human Capital Management solutions and will also participate in guiding the company’s overarching product strategy. Prior to joining Workday, Leighanne served as a Principal Analyst and Director of Talent Management Research at Bersin & Associates. Leighanne has more than a decade of experience working with Fortune 1000 companies to develop learning and performance strategies and design and implement integrated talent development solutions. Prior to joining Bersin & Associates, she led the Learning Consulting Practice at SystemLink Enterprise Solutions. Leighanne has also held positions at SmartForce, Edutrek International/AUI and Deloitte Consulting. Leighanne holds an MBA from The University of Georgia, a master's degree in Human Resource Development from Georgia State University, and a bachelor’s degree in education from Clemson University. She is a frequent presenter at leading industry events and a regular contributor to a number of HR and Talent Management publications. Panelist - Lisa Ackerman, Sr. Director of Human Resources, Saba Software Customer - Beth Rivera, Senior Vice President, People and Culture, UBM TechWeb Customer - Pete Fields, Senior Vice President, Corporate Human Resources, Team Member Portal, Wells Fargo Corporation Pete leads the team member portal and related enabling tools functions for Wells Fargo, the nation’s 12th-largest employer. He has a long background in Enterprise 2.0, launching some of the earlier internal social media offerings with Wachovia. |
People, Culture, Behavior #e2conf-17
Tuesday, November 9
The most valuable assets a company possesses are its people, but politics and divisions between them significantly weaken many companies over time, particularly at scale. Combining E 2.0 tools with other HR based approaches to create social outcomes, helps define and develop a social approach to collaboration and innovation. This session will explore how to take advantage of the value of E 2.0 tools and craft a more cohesive business entity that encourages interaction and awareness. Speaker - Jon Ingham, Executive Consultant, Social Advantage Jon Ingham has 20 years experience consulting in IT, change management and HR which includes working as an International HR Director for Ernst & Young. In 2005, Jon wrote a book on Strategic Human Capital Management (managing people for the creation of human capital / intangible capability) which describes some of the ways thatHR functions, line managers and business leaders can create competitive advantage through their people. However, this book’s focus on individuals sits somewhat at odds with Jon’s belief that the point of performance in most organisations has increasingly moved to teams, networks and communities. Jon now focuses mainly on working with organisations to understand their requirements for social capital – the value of the connections, relationships and conversations taking place between their people. He helps his clients create this capability through the use of Enterprise 2.0 technologies, but also team based HR practices, community focused leadership, and aligned organisation design and development etc. He also helps develop scorecard based measurement frameworks incorporating social network analysis and other relevant techniques. Jon is currently finalising a new book focusing on these strategies for developing ‘Social Advantage’. Speaker - Margaret Schweer, Vice President, Insight and Advisory, nGenera/moxie software Margaret Schweer, has more than 20 years of experience as a senior human resource professional. She has an established track record of building partnerships with leaders at all levels of the organization to create innovative, practical solutions to address their business needs. Specifically, she assists leaders and their organizations by:
Margaret has worked in a variety of global firms as a generalist and as an expert in the area of organization development and training. She holds a Ph.D. from Purdue University with an emphasis in organization behavior. Her current research focuses on leading edge competencies and use of social networks in the talent process. A popular speaker in the area of talent management, her work is also profiled in such publications as Computer World, CIO Magazine, Network World, IT World, and SHRI Magazine. |
| Social CRM |
SocialCRM - A Primer #e2conf-20
Wednesday, November 10
This session will address the social customer, their expectations of organizations they choose to do business with and how organizations can use new mediums to engage and collaborate with customers and prospects, to compliment traditional CRM approaches. Speaker - Esteban Kolsky, Principal and Founder, ThinkJar LLC Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-thank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently researching and advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses. He attended California Polytechnic University at Pomona, where he graduated with a degree in Business Administration and minors in Computer Information Systems, Telecommunications, and Economics. |
Customer Panel: The Different Flavors of SocialCRM #e2conf-23
Wednesday, November 10
Esteemed customer and though leader panelists will talk about different facets of using social concepts to engage and collaborate with customers and other constituencies, both inside and outside the organization. Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Moderator - Paul Greenberg, Author, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, and President, The 56 Group LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Paul is the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program. He is a core member of the Board of Advisors for the Center for American Progress, the leading policy think tank in Washington D.C. He was also the co-chairman of Rutgers University’s CRM Research Center. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called “the dean of CRM” and “the godfather of CRM” and even the “Walt Whitman of CRM” by analysts and organizations throughout the industry. In fact, at the end of 2007, he was the #1 non-vendor influencer, by InsideCRM in their annual “25 Most Influential CRM People” announcement. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. He is seen often as the “voice of the customer” and is well known within the CRM industry for this work. His blog, PGreenblog (the56group.typepad.com) was named the winner of the first annual CRM “Blog of the Year” in 2005 by SearchCRM and the 2007 “Whatis” Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007 and in 2008 and was named #1 CRM blogger by ForecastingClouds in January 2010. The blog is also the central focus of KnowledgeStorm’s CRM Blog community. He now also writes the CRM blog for high profile technology media property, ZDNET (http://blogs.zdnet.com/crm) Customer - Mark Tamis, Associate, Social CRM and Social Business Strategist, NET-7 Mark has extensive experience managing Professional Services for Enterprise 2.0 and Business Process Management in EMEA with a number of US Software Vendors, providing solutions for clients in Aerospace, Advertising, Banking/Insurance, Catering, Food; Petrochemicals, Pharmaceuticals, Press, and Retail. His current field of interest now lies in assisting organisations to becoming customer-driven, most notably by taking a Social Business approach which aims to combine social CRM strategies with Enterprise 2.0 tools and methodologies in order to promote collaboration for, around and with the Social Customer. Mark blogs and has presented at International events and is considered by his peers as a Thought Leader on the subject of social CRM. Customer - Vincent Canobbio, Sr. Manager, WW Sales Operations, Merced Systems Vince Canobbio holds a Bachelor’s Degree in History from Santa Clara University, a Master’s Degree in Business Administration from the Owen Graduate School of Management—Vanderbilt University and is currently a Doctoral student at Golden Gate University. He has taught business at the college level and has been employed in sales, sales operations and marketing operations in the commercial hardware, software and telecommunication markets for over 15 years, working for such companies as Hewlett-Packard, Sprint and Qwest Communications, and Seagate Technology. Vince is currently employed as a Sr. Manager, WW Sales Operations at Merced Systems,www.mercedsystems.com. Customer - Spencer Mains, CTO, B to D Group, Landor Associates Spencer Mains joined Landor Associates in the fall of 1995 to start Landor's worldwide knowledge sharing practice with the mission of developing compelling, real-time interactive environments so that Landor associates and their respective clients can quickly and easily create, capture, and share knowledge assets anywhere, anytime, around the world. In addition to Spencer’s responsibility for creating mission-critical solutions, such as the award-winning Landornet, Landor.com, and Landor extranet sites, he also directs the ongoing development, use, and adoption of technology for the Branding to Design (B to D) Group of WPP, of which Landor is the largest member. In 2006, Landor.com received the Best Consulting Web Site and Landornet received a Standard of Excellence Award in the 10th annual Web Marketing Association web awards competition. In 2003, Landornet was chosen as one of the Ten Best Intranets of the Year by the Nielsen Norman Group, alongside such organizations as ChevronTexaco, the Mayo Clinic, and the U.S. Coast Guard. Spencer has over 20 years of experience with database and information technology systems and professional management. He graduated from San Diego State University with a BA in drama and television production and design. |
How to Build and Scale SocialCRM - A Fireside Chat #e2conf-26
Wednesday, November 10
During this fireside chat, Frank Eliason, SVP of Social Media at Citibank will help us understand how to scale social media engagement at large organizations. When customers and prospects find a channel of engagement, the range of discussion topics and types of assistance can range from a straightforward how-to, to complex billing and product portfolio questions - answers to which are generally found in deep pockets of the organization. Frank will discuss how external engagement and internal collaboration are crucial to effectively serving today's social, vocal customer. Moderator - Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.org Sameer is a partner at the Sovos Group. Sameer has more than a decade of experience leading initiatives for large organizations helping them define and execute sustainable programs that drive lead generation, business partner network optimization, sales and marketing operational effectiveness, innovation, customer acquisition and employee productivity via communication and collaboration constructs. Previously, Sameer was a Director at SpanStrategies and Liquid Thinking and led the Practice Lead, West Coast Tech Strategy Consulting Group atmarchFIRST/ USweb/ Mitchell Madison Group. Organizations that he has had the privilege to work on strategic global initiatives with include Ingres, Sun Microsystems, KPMG, McKesson HBOC, WR WrigleyCo., The Sabre Group, Grupo Televisa (Mx), and Cardinal Health. Sameer is an advisory Board Member and Co-Chair: E2.0 Strategy and Planning Track at Enterprise 2.0 Conference. He also serves as an advisor to te Open Source Digital Voting Foundation (OSDV). Sameer blogs at Pretzel Logic. Moderator - Paul Greenberg, Author, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, and President, The 56 Group LLC In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and Social CRM strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry. Paul is the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program. He is a core member of the Board of Advisors for the Center for American Progress, the leading policy think tank in Washington D.C. He was also the co-chairman of Rutgers University’s CRM Research Center. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called “the dean of CRM” and “the godfather of CRM” and even the “Walt Whitman of CRM” by analysts and organizations throughout the industry. In fact, at the end of 2007, he was the #1 non-vendor influencer, by InsideCRM in their annual “25 Most Influential CRM People” announcement. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. He is seen often as the “voice of the customer” and is well known within the CRM industry for this work. His blog, PGreenblog (the56group.typepad.com) was named the winner of the first annual CRM “Blog of the Year” in 2005 by SearchCRM and the 2007 “Whatis” Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007 and in 2008 and was named #1 CRM blogger by ForecastingClouds in January 2010. The blog is also the central focus of KnowledgeStorm’s CRM Blog community. He now also writes the CRM blog for high profile technology media property, ZDNET (http://blogs.zdnet.com/crm) Customer - Frank Eliason, SVP of Social Media, Citibank Frank Eliason is the SVP for Social at Citi. Most recently Frank was Sr Director for Social Media at Comcast. Frank and his team at Comcast built significant goodwill with Comcast customers by bringing meaningful customer service success to Comcast's operations via the use of social networks such as Twitter. Frank coordinated a team of service professionals who engaged with Comcasts customer community answering support questions and re-routing other requests to the appropriate people inside the organization. Frank's accomplishments in the young world of social customer service have been featured in leading publications such as the BusinessWeek, Destination CRM and ReadWriteWeb amongst others. |
What it Takes to Build, Maintain and Serve a Fan Base #e2conf-29
Wednesday, November 10
For those of you who don’t know, Comcast Spectator owns the Philadelphia Flyers National Hockey League team and the Philadelphia 76ers National Basketball Association. Mark DiMaurizio, VP of Technology Solutions for Comcast Specator is going to describe the incredible “How YOU Doin’?” Flyers fan experience program which has been one of the most immersive in professional sports – and the one of the most successful. Mark will help you understand how to deeply engage customers using collaboration, mobile, and CRM tools and programs. You'll see how the Flyers have measured success and how they’ve succeeded in reaching their objectives while involving fans in one of the most exciting and interesting SCRM efforts ever launched. A classic Social CRM engagement strategy gone right is something that is new for the most part. What Mark and the Flyers have done is a benchmark to measure against. See how the Flyers did it and how you can – even if you’re not a sports team. Customer - Mark DiMaurizio, VP, Technology Solutions, Comcast-Spectacor Mark DiMaurizio serves as Vice President, Technology Solutions for Comcast-Spectacor. He oversees the company’s innovative and creative uses of sales and marketing technologies to cultivate, develop and retain customers for its Philadelphia sports properties, which include the Philadelphia Flyers hockey team, the Philadelphia 76ers basketball team, and all events at the Wells Fargo Center. DiMaurizio also oversees the CRM, database marketing and customer insight and planning functions. Mark joined Comcast-Spectacor from GE Commercial Finance where he was an Information Technology expert since April of 2006. Prior to that, he was with the National Basketball Association as the League’s Director of Customer Relationship Management and Team Technology for six seasons. Mark earned a BA degree from Brock University in l993 and a MBA from the University of Connecticut in 1995. He and his wife, Kimberly, reside in Haddonfield, NJ with their daughters, Natalie and Audrey. He is originally from St. Catharines, Ontario. |
Schwab Reaps Big Returns on Social Investment #e2conf-35
Thursday, November 11
Investment decisions are only as good as the advice they are based on. Given this reality, Charles Schwab & Co. is using social computing to improve its service representatives’ expertise. Schwab is unleashing valuable financial knowledge across its geographically-dispersed organization by creating shared company-wide communities, blogs, and activity streams. Customer - Kurt Jones, Managing Director - Intranet Solutions, Charles Schwab Corporation At Charles Schwab, Kurt Jones is responsible for developing and deploying web-based technologies for use across their corporate intranet. These technologies focus around helping to solve business problems as well as providing self-service solutions to employees. He is a certified project management professional (PMP) and has more than 15 years experience in IT management and project management, including budget and cost analysis, Web hosting management and operations, and LEAN (Six Sigma) concepts and implementation. Before joining Charles Schwab, he spent the majority of his career at IBM, performing mainly in project management and IT management roles. He began as a project manager helping to deliver help desk support services for commercial accounts as part of IBM Global Services working out of the Boulder, Colorado location. He later transitioned into an IT Management role supporting a variety of teams with internal web-hosting operations. His teams provided architecture and middleware operations for many of IBM's internal environments, such as its Bluepages Employee Directory, its Sametime instant message environments and the w3 corporate intranet. These experiences and learnings across his career helped shape his interest in social computing and knowledge sharing and how to use of these dynamic web-based technologies to help empower the user. Jones earned a bachelor’s degree in accounting and computer information systems from the University of Northern Colorado. |
| Sponsored Sessions |
Shining the Enterprise Light on Shades of Social - Sponsored by Novell #e2conf-10
Tuesday, November 9
![]() 2010 has brought an explosion of new social tools to the market, creating a drone of news and conversation that artificially singles out “social” as a stand-alone solution—and for enterprises, a solution to what? When you peel back the category “social,” what capabilities are we really talking about and which ones are missing when it comes to forming a solution that can truly help people in the workplace be more effective? Learn how to cut through the noise and gain a framework for thinking about the relevance of new tools to their workplace objectives and workplace realities. Attendess will leave this session with a better understanding of use cases and best practices as well as guidance for determining whether a given solution is worth exploring for their enterprise. Speaker - Andy Fox, Vice President of Product Management, Novell Collaboration Solutions
Andy Fox is the creative force behind Novell’s breakout collaboration initiative that delivers the first real-time collaboration and social business environment for enterprises. Prior to joining Novell, Fox founded, led and sold several companies in collaboration, telecommunications and networking. He served as CTO of SiteScape, a web-based team collaboration pioneer that had acquired Imidio, a real-time collaboration products company that Fox founded. Fox was also instrumental in working with Novell through its acquisition of SiteScape. Prior to Imidio and SiteScape, Fox founded iConverse.com, which served the wireless networking marketplace. In his role as chairman and CEO of iConverse.com, Fox was named 2001 Entrepreneur of the Year by MIMC (Massachusetts Interactive Medial Council) and later sold the company to Infoclarus in 2003. In the 1990s, Fox founded and led Cereva Networks, an Internet-related storage area network company; Northeast Telecommunications; and Technically Speaking Inc., a leader in call center and voice response applications and servers, which was acquired by Brooktrout Technology in 1996. |
In the Trenches: Q&A with Community Managers- Sponsored by Jive Software #e2conf-15
Tuesday, November 9
![]() Get your burning questions answered by those leading the social business revolution. They've been where you are – pick their brains to get answers to these and other questions:
Moderator - Gia Lyons, Strategic Advisor, Jive Software Gia joined Jive Software in June 2008 as a strategic consultant, crafting custom-fit Jive Social Business Software adoption implementation strategies for her clients’ employees, partners, and customers. Lately, she's taken the additional role of Jive Business Community Manager, where she’s putting into practice Jive Consulting’s community management methods and frameworks. Speaker - Ted Hopton, Wiki Community Manager, UBM Ted Hopton is United Business Media’s (UBM) Wiki Community Manager, responsible for developing UBM’s online community of 5000+ employees across more than a dozen divisions on six continents on a single enterprise-wide social business software platform (Jive SBS). In this role he is accountable to senior management for employees’ adoption of the tool and engagement in the community, as well as developing a transparent and open collaborative online culture. UBM’s internal online community received the 2009 JiveWorld Business Impact Award and has been cited in Forrester Research case studies, as well as Charlene Li’s book, Open Leadership: How Social Technology Can Transform the Way You Lead. Ted writes a blog, Adventures in Social Media (http://www.adventuresinsocialmedia.org/), is a charter member of the 2.0 Adoption Council, and has also been a speaker at the Enterprise 2.0 Conference. Follow him on Twitter @Ted_Hopton. Customer - Claire Flanagan, Director, KM and Enterprise Social Collaboration Strategy, CSC Claire Flanagan is a Director of Knowledge Management and Enterprise Social Collaboration strategy in CSC's Office of Innovation. Previously she has held management roles at IBM and Lotus Development Corporation. She holds an A.S. Management and a B.S. in Marketing from Bentley University. She earned her MBA from Northeastern University. She has over 20 years experience in information design, electronic communications, collaboration applications and knowledge management. In her recent assignment she led a corporate-wide initiative bringing social collaboration to CSC's global employees. She led the effort in both making the business case and leading the deployment strategy for this program, including a global adoption plan. She is now responsible for bringing this capability to CSC's eco-system of customers, partners and prospects. The success of this program garnered two industry awards: JiveWorld 2009 Community Adoption Award and The 2.0 Adoption Council's inaugural 2009 Internal Evangelist award. She has spoken at several industry and customer conferences including Enterprise 2.0, JiveWorld, Enterprise Summit (France). Customer - Trisha Liu, Enterprise Community Manager, ArcSight, Inc. Trisha Liu is the Enterprise Community Manager at ArcSight, a leading global provider of security and compliance management solutions that protect businesses and government agencies. She is responsible for the overall community health, growth, and maintenance of Protect 724, which serves ArcSight customers and partners. In addition, Trisha manages the ArcSight internal employee community. A typical day for her includes driving adoption and engagement campaigns, training end users, mentoring space owners, managing content, advising and executing on site design, and administering Jive system settings. Prior to joining ArcSight in 2007, Trisha has built a vast network of experiences in organizations that range from non-profit trade associations, family owned businesses, start-ups and Fortune 500 technology companies. She earned her BA in Sociology from Stanford University. Customer - Deirdre Walsh, Community & Social Media Manager, National Instruments As the community & social media manager at National Instruments, Deirdre maintains and promotes a Groundswell award-winning community for 140,000 engineers working on applications ranging from LEGO software to hardware for the CERN supercollider. She also provides social media marketing strategy for product launches and other word-of-mouth campaigns that involve lead evangelists, brand blogs, viral videos, and social networks. Additionally, Deirdre connect developers offline at user conferences, Tweetups and other events. As a social media evangelist, Deirdre has been a featured speaker at major events like SXSW, Social Media and Community 2.0, JiveWorld, the Marketing Leadership Council, InnoTech and the Social Media Club. Additionally, I’ve been published in several outlets, including The Wall Street Journal, ElectronicsWeekly, Target Marketing, Media Post, and EDN. Prior to this role, she specialized in media relations, crisis communications and public affairs for companies like National Instruments, Allstate, and Hewlett-Packard. Deirdre graduated in 2002 with a bachelor of science in public relations and minors in business and English from The University of Texas. |
Delivering Exceptional Experiences to Customers, Partners, & Employees - Sponsored by IBM #e2conf-27
Wednesday, November 10
![]() With more business relationships being developed online, providing an exceptional experience is crucial. Come and hear how personalized, mobile-ready websites that encourage social participation can help drive loyalty and profitable growth – plus success stories of organisations who are leading the way. Also get a look into an exciting announcement! Panelist - Ted Stanton, Executive Consultant and Strategist, IBM Smart Work, IBM Ted is committed to maintaining high customer satisfaction while helping customers align business and Collaboration solutions with their strategic business goals. Ted’s strong technical background spans multiple IBM products allowing him to proactively work across technical teams to build Smart Work solutions. Ted holds two bachelor degrees in Computer Science and Mathematics and a master’s degree in Business Administration. He is an award winning author of two IBM Redbooks, an award winning patent holder, certified in over 20 IBM software products, and author of two white papers and eight articles that have been published in a variety of publications. Ted was the product manager for IBM's Social Software solution in 2007 and later helped build IBM's Social Media adoption services. |





