Community management is part art and part science. Knowing what to do in a given situation can mean the difference between success and failure. But, it can be hard to separate fact from fiction and get a handle on exactly what you need to know to be successful. You don't have to do it alone. Save yourself time and frustration and learn from experienced thought leaders who have done it already.
Join us for this half-day interactive workshop and walk away armed with a toolkit of practical advice to use in every day community management. You'll find this workshop packed with real-life examples from practitioners who have been in the trenches and successfully manage communities on behalf of their organizations. You'll gain a better understanding of community management basics, member engagement and curatorship, moderating and peacemaking in a variety of community scenarios - all essential skills in the community manager toolkit for success. The presenters, all members of the Community BackChannel, will also share case studies to illustrate examples of successful tactics, as well as failures they have had to address, and the methods they used to successfully resolve them and mitigate future occurrences.
| 9:00 - 9:05 AM | Welcome & Introductions Ted Hopton |
| 9:05 - 9:45 AM | Community Management 101 Walk away being able to answer the following questions: What is community management? Why is it important? What do you need to know about this key role? What are community managers? And why do you need them? And what do they do? |
| 9:45 - 10:30 AM | Engagement 101 Learn to keep your community engaged and the answers to: What is engagement? What's different? How do you plan for it? How do you measure it? |
| 10:30 - 10:45 AM | Break |
| 10:45 - 11:30 AM | Community Advocates 101: The Essential Ingredient for Vibrant, Successful Communities Join this session to learn what community advocates are and the role they play in the health and vibrancy of your community. Attendees will also learn the key elements required for a successful advocate program and how to locate and reward your advocates. |
| 11:30 AM - 12:10 PM | Lessons from the Trenches (Fail Fast. Fail Hard. Get Over it. And Other Salacious topics.) Real case studies from community managers sharing examples of tactics that have served them well, failures and lessons learned, risk mitigation for future situations, and practical advice for other community managers. |
Community BackChannel Speakers:
Claire Flanagan, Director, Social Business And Communities Strategy, CSC
Rachel Happe, Principal & Co-Founder, The Community Roundtable
Ted Hopton, Group Community Manager, UBM
Kevin Jones, Social/Organizational Consultant
Erica Kuhl, Social Media & Community Manager, Salesforce.com
Greg Lowe, Enterprise Social Networking Strategist, Yammer
Trisha Liu, Enterprise Community Manager, HP ArcSight
Megan Murray, Director, Collaboration Strategy, Moxie Software
