E2.0 Black Belt Practitioner's In-Depth Workshop

Planning and executing a comprehensive Enterprise 2.0 program requires an honest assessment of your organization and strong strategic planning. In this workshop, learn first hand from practitioners who have tackled adoption, architecture, change management, community management, education, governance, and the realities of living an Enterprise 2.0 transformative experience.

The workshop will take you from building the business case to measuring metrics that define success for global deployments.

Course Outline:

Business Case/Defining Goals

• Building a business case to match your company's strategy, politics, culture
• Building buy-in and gaining leadership sponsorship
• Answering questions about ROI
• What you must know – a toolkit

Planning/Architecture/Roles/Risk

• 2.0 Adoption Council Community Role Model
• Adoption Planning
• Staffing: Community Managers and Advocates
• Community Governance and Policies
• User Education and Support
• Creating and championing policy decisions that support 'open'
• Mitigating real or perceived risks

Going Beyond Deployment: Messaging, Growing, Measuring

• WIIFM: Addressing WIIFM for your stakeholders (executives, employees, other stakeholders)
• Launch: Secrets to success
• Adoption: Keeping Users beyond their second login
• Messaging, Marketing, Education/Coaching
• You can't manage what you can't measure: Measurement Framework

Who Should Attend

• Individuals whose job responsibility involves collaboration with other individuals, teams, and organizations
• Executives and managers in business and IT with responsibility for designing, implementing, or operating Enterprise 2.0 systems within their organization
• IT staffers and general line of business workers that are seeking to apply the latest social computing best practices directly to their daily work
• CIOs and CTOs that are seeking to be more effective in applying IT to business solutions
• Enterprise architects that wish to leverage their IT resources and support their internal customers more effectively
• Knowledge Management, Innovation, R&D, Marketing, Legal, and HR professionals who are part of a company-wide effort to introduce 2.0 technology and principles to your organization.

You Will Learn

This workshop is unique in that you will walk away with nuggets from legitimate practitioners, individuals who were once or still are in your shoes, dealing with all aspects of making the case for and planning for a successful program. Learn from your peers:

• How to build an E2.0 strategy that works for your organization
• How to mitigate risk or deal with the naysayers and critics
• Why you need community managers to be successful
• How to increase your chances for viral adoption by recruiting, enabling and nurturing a global advocate community
• And much, much more!

This workshop will be presented by members of The 2.0 Adoption Council:

• Bert Sandie, Director – Technical Excellence, Electronic Arts
• Claire Flanagan, Director, KM and Enterprise Social Collaboration Strategy, CSC
• Megan Murray, Community Manager, Project Coordinator, Booz Allen Hamilton
• Greg Lowe, Social Media Architect, Alcatel-Lucent
• Ted Hopton, Wiki Community Manager, UBM

About The 2.0 Adoption Council

The 2.0 Council is a member-driven peer forum of business and IT leaders from large organizations intent on sharing Web 2.0 experiences, examining business implications, learning from peers as well as capturing value from the emergent, unstructured data associated with Enterprise 2.0. The objective is to gain practical insights on innovative business practices using 2.0 tools, processes and strategies for cost efficiencies during challenging economic times, as well as leveraging agility for competitive advantage.

Instructor: Susan Scrupski, Executive Director at The 2.0 Adoption Council, Dachis Group

Susan Scrupski is Founder and Executive Director of The 2.0 Adoption Council, a Dachis Group company. The 2.0 Adoption Council is a peer-based, information-sharing private community interested in the latest concepts, best practices, case studies, and helpful tips associated with executing socio-collaborative strategies and projects in the large enterprise. Ms. Scrupski has been conducting research and chronicling trends on Enterprise 2.0 since 2006 on her ITSinsider blog. Prior to discovering web 2.0, Susan was a leading industry observer, researcher, consultant, and writer on the IT Services and Outsourcing market. You can find Susan on LinkedIn, Facebook or follow her on Twitter @ ITSinsider