Free Programs

Hear industry visionaries discuss the growth and future of Enterprise 2.0.
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Keynote Speaker - Adam Graff, Senior Manager, Collaboration Services, Genentech

Adam has worked in software development and various leadership roles in IT for the last 13 years, and is currently working at Genentech and contributing to their mission of saving the lives of patients with unmet medical needs. He leads an engineering group focused on collaboration, social and web platforms for 18,000 enterprise employees. Their mission? Delight users, foster collaboration and increase productivity by leveraging disruptive cloud-based collaboration and social technology.

Keynote Speaker - Andy Wang, Principal Systems Architect, Genentech

Andy has worked in various technical and leadership roles within startups and large IT organizations for over 20 years. He is currently a principal architect in Genentech's enterprise architecture group formulating and executing strategies and roadmaps in the area of communication, collaboration, and content technologies. Andy's goal is leveraging technology to enable Genentech IT's strategic vision of collaborating Anytime, Anywhere, with Anyone using Any Device for its 18,000 employees.

Keynote Speaker - Tim Young, VP, Social Enterprise, VMware

Providing the creative vision for Socialcast and its technology, Timothy brings nearly a decade of web development experience and over 8 years of entrepreneurship to the company. His prior venture, Event Robot, developed online communities for consumer-facing brands in the entertainment industry. Timothy's interests include emergent processes and behaviors, flock theory, connectionism, and collective intelligence, all of which are integrated into the Socialcast product. He regularly speaks about social networking and collaboration at industry conferences and guest teaches at the University of California, Irvine.

Keynote Speaker - Tom Kelly, CEO, Moxie Software

Tom is a veteran of the technology industry and a leading authority on achieving business results through collaborative innovation. Tom has established a leadership reputation in a wide range of executive management roles, including strategic business development, sales, finance and operations. Tom.s experience includes a special emphasis on high-growth organizations.

Tom was CEO of Epicor Software (Nasdaq:EPIC), where he also served on its board of directors for eight years. He has been the CEO of MontaVista Software (acquired by Cavium Networks, Nasdaq:CAVM), Bluestar Solutions (acquired by Affiliated Computer Services, NYSE:ACS) and Blaze Software (Nasdaq:BLZE, acquired by Brokat Systems). He has led companies through rapid growth, successful IPOs and strategic acquisitions.

Tom holds a B.S. degree in economics from Santa Clara University. He serves on the Board of Directors of FEI Company (Nasdaq:FEIC) and the Santa Clara University Board of Regents.

Keynote Speaker - Kevin Jones, Social, Organizational Consultant

By blending social technologies into the workflow and challenging ineffective management practices, Kevin D. Jones helps senior leaders champion a more innovative and empowered culture to drive a thriving business.

Currently, Kevin consults with NASA and leads their internal social media strategy as well as consulting with others organizations. He has worked with small startups and with fortune 100 businesses like Intel. He holds a bachelors in Business Administration from the University of Oregon and a masters in Instructional and Performance Technology from Boise State University. He frequently speaks at industry and corporate events. He also creates videos and blog posts on how to work differently at vinJones.com and is writing his first book.

Keynote Speaker - Rachel Happe, Principal, The Community Roundtable

Rachel is the Principal & Co-Founder of The Community Roundtable, a peer network for community managers and social media practitioners. You can contact her at rachel@community-roundtable.com.

Until recently, Rachel was Mzinga's Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga's Social Media Application Suite and Mzinga's Social Enterprise solutions.

While an analyst at IDC, Rachel published groundbreaking research; The Social Enterprise (Dec '07), Modeling the Digital Marketplace (Sept '07), The Landscape of the Digital Marketplace (May '07 ), and the first enterprise social networking market forecast (Aug '07).

Rachel has over fifteen years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Rachel covered the enterprise social media market for IDC prior to joining Mzinga. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis to monetize their digital assets. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by internet technologies. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business.

You can follow her on Twitter @rhappee

Meet top vendors of collaboration technologies.

Employers know that motivation and incentive programs can help produce revenue and productivity gains among employees and partners, as well as increasing job satisfaction. However, they also know it can be very time-consuming and difficult to streamline, manage and implement these programs. But now, by adding game mechanics into the mix, employers can turbo-charge the effectiveness of initiatives including:
• Sales Incentive Programs
• Employee Recognition
• Training
• Health & Wellness
Bunchball provides solution-specific applications that are easy to implement and that have been proven to drive engagement and desired behavior. We’ve helped companies including NBC, Intel, Adobe, Hasbro and Warner Bros. add game mechanics to their platforms to motivate over 125M people, and we can help you too.

One key way of increasing employee productivity is by bringing together people, processes and content – providing new capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter enables the social enterprise by empowering business users to focus on their key business processes, applications and content in context of their role and process. Attend this session to hear how businesses are realizing the benefits of transforming to a social enterprise.

Speaker - Andy MacMillan, Vice President of Oracle Product Management for WebCenter, Oracle

Andy MacMillan is Vice President of Product Management for Oracle WebCenter. Mr. MacMillan is responsible for the strategy and product direction for Oracle's comprehensive user engagement platform, which incorporates enterprise social software, Web experience management, content management, and composite application capabilities in a single product suite. Oracle WebCenter is a component of Oracle Fusion Middleware.

Mr. MacMillan joined Oracle through the acquisition of Stellent, Inc., where he was the Vice President of Product Marketing. Prior to Stellent he was a consultant at EDS designing and delivering enterprise Web applications, primarily for General Motors.

Mr. MacMillan holds a bachelor's of arts degree in information technology management from Michigan State University and a master's degree in business administration from the University of Edinburgh (Scotland).

Design matters when choosing a social computing platform. Learn how document-centric tools limit users’ ability to leverage an organization's best asset - its people. Usability Resources, Inc. recently conducted an independent study with seasoned SharePoint users to identify key elements driving adoption of collaboration technologies and the importance of user-centric vs document-centric design.

This session will review results of the usability study and how organizations can use the findings to accelerate collaboration and knowledge sharing. Learn how users thought their organization would be transformed by adding a social layer to their SharePoint instance.

Market Leaders Theater - Dennis O'Malley, VP of Services, Moxie Software

Dennis O’Malley is currently VP Moxie Insight (www.moxieinsight.com) the thought leadership arm of Moxie Software as well as VP of Services. In his role, Dennis leads the successful roll-out of Moxie Software solutions with customers as well as the thought leadership and over the horizon research provided by Moxie Insight. Before Moxie was a Regional VP Sales for Gartner (NYSE:IT), managing the West Coast Region, supporting Tech Providers, Investors, and End Users. His region was a consistent top performer on a worldwide basis, providing research, advisory services, consulting, and sponsorship solutions to clients. Dennis graduated with honors from the Santa Clara University MBA program and holds a Bachelor of Science in Economics from the same school.

There is a practice in campus construction where concrete walkways are not laid down at the time the campus opens on the assumption that the engineers can not predict where people will walk. In time the concrete is poured where people have created paths. Similarly, organizations can 'go social' to meet a clearly defined and focused business need or to simply see what sort of problems users choose to address with it. This panel of representatives from social businesses will discuss the business drivers, user needs and adoption experiences across this spectrum of deployment strategies.

Moderator - Paul Van Den Berg, Products & Strategy, ECM, IBM

Paul is responsible for strategy & planning for social content management and related standards including CMIS within IBM’s Enterprise Content Management business.

As an exec at medium and large software businesses Paul has played a role in many of the industry upheavals that have led to the social business phenomena including the web content management, enterprise content management, collaboration and document management market consolidations.

Paul is respected as a strategic marketer with a technical background. An Australian he now lives in Southern California where he exercises his personal passion for mountain biking and mentoring software entrepreneurs.

The Enterprise 2.0 Conference not only promotes social and collaborative businesses, but encourages its attendees, exhibitors, and followers to collaborate as a community, striving to create a fluid exchange of ideas. It’s this strong community ethos that has really allowed Enterprise 2.0 Conference to gain the growth it has seen over the last couple of years. The market for social enterprise tools, software and services is exploding, and expected to reach $4.6 Billion worldwide by 2014 [Forrester Research]. Enterprise 2.0 Conference, along with InformationWeek, jointly launched The BrainYard.com in April 2011. This session proves a taste of what will eventually become a developed BrainYard discussion track. This comprehensive track will debut at the Boston 2012 conference, and follow the trends and controversial debates that arise online within the BrainYard community site, creating a borderless discussion that flows both on and offline. At Santa Clara this year, as an introduction and thumbnail of what will come, the following topics are suggested for a BrainYard Birds of a Feather Session.

1) Do you really need a mobile app?

Relevant article

Context: Device and service popularity is changing rapidly. Apps make sense if it is the best way to provide your customers and prospects with information and transaction capabilities on the go. But a mobile website might provide just as much functionality and allow it to be used on different platforms. As a business ponders building apps, it should also consider building for the mobile Web and look at how the business can use APIs to unlock innovation around its data. Successful firms will employ a mix of these methods to be successful.

Discussion: What’s worked for your business? What best practices have emerged around your company’s mobile strategy?

2) Customer Transparency

Relevant article

Context: In a 2011 research study, Inside The Buy, AMP Agency discovered that 43% of consumers always do research before making a purchase, and a whopping 72% are searching for consumer reviews and feedback before making that purchase decision. More than half of those consumers surveyed are influenced the most by online consumer and product reviews. As a brand, you can ignore consumer-generated content--or you can enable it. Domino's Pizza got a lot of grief for its Domino's Pizza Turnaround campaign back in 2009. Some said it was being too transparent by basically admitting that its pizza hadn't been up to par. Domino's was putting forth what some considered brand damaging customer quotes, such as "the crust tastes like cardboard," in its marketing materials and videos. Domino's even created a website to syndicate and solicit feedback--both good and bad.

Discussion: Would you have approached a “turnaround” campaign the same way Domino’s did? What would you have done differently?

Moderator - David Carr, Editor, The BrainYard

David F. Carr is the Editor of The BrainYard on InformationWeek.com, covering enterprise social media and collaboration technologies. He has written for Forbes.com, CIO Magazine, and Defense Systems, and he is a former Technology Editor of Baseline Magazine and Internet World Magazine. He freelances as a web consultant and is the author of several WordPress plugins, including Facebook Tab Manager and RSVPMaker.

Moderator - Ted Hopton, Community Manager, UBM

Ted Hopton is United Business Media’s (UBM) Group Community Manager, responsible for developing UBM’s online community of 5000+ employees across more than a dozen divisions on six continents on a single enterprise-wide social business software platform (Jive SBS). In this role he is accountable to senior management for employees’ adoption of the tool and engagement in the community, as well as developing a transparent and open collaborative online culture. UBM’s internal online community received the 2009 JiveWorld Business Impact Award and has been cited in Forrester Research case studies, as well as Charlene Li’s book, Open Leadership: How Social Technology Can Transform the Way You Lead.

Ted writes a blog, Adventures in Social Media (http://www.adventuresinsocialmedia.org/), is a charter member of the 2.0 Adoption Council, and has also been a speaker at the Enterprise 2.0 Conference. Follow him on Twitter @Ted_Hopton.

Over 80% of the US workforce manages information in some form, yet most people rely on tools and systems based on metaphors from the pre-digital workplace. Our economy desperately needs a productivity revolution, and one way to accomplish this is to fundamentally change the way we manage and coordinate information to get work done. Join Alexi Robichaux, head of product management at Socialcast, and learn about Strides, a new lightweight social application that manages work and conversation together in one shared space. See how Strides can help leaders connect tasks to objectives and enable teams to work together more effectively.

NationalField, the powerful social tool that president Obama used to help get himself to the White House, is now available as social software for managers in the enterprise market. Come learn from Co-Founder and CEO Edward Saatchi as he tells the story of NationalField, one of transformation from a project that changed political organizing forever to the world's first hierarchical social application designed for companies.

NationalField has "the beef" you need to know what really happened today in your company. It's structured using your business' hierarchy and automatically prioritizes relevant information for you on a personalized feed. No more streams of hundreds of posts to find the one piece relevant to you -- you now have the power to know what exactly is going on minute-by-minute so you can course correct, coach, and lead.

Rewarding behavior to increase productivity and engagement is just as applicable for enterprise companies as it is for the consumer space. Badgeville—The Behavior Platform—works with dozens of enterprise customers including Deloitte and X.commerce (the developer community of PayPal and eBay), Keas and The Active Network (for corporate health programs), and large technology companies across the globe to strategically apply gamification techniques to reach and exceed behavior-based business goals. Join Kris Duggan, CEO of Badgeville, for a discussion of how gamification and reputation techniques can be used to supercharge efficiency and success metrics in performance management, corporate wellness networks, and the world's leading developer communities.

Speaker - Kris Duggan, CEO & Co-Founder, Badgeville

Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after speaker on gamification, analytics and user engagement, Kris is a thought leader of innovative ways to incorporate game mechanics and social loyalty programs into web and mobile experiences. Prior to founding Badgeville, Kris Duggan worked in leadership roles at a variety of successful companies, including WebEx, and across a wide variety of verticals.

The new world of work – Social and Mobile – demands a new approach to management. Thanks to the Web, we can imagine organizations that are large but not bureaucratic, that are focused but not myopic, that are specialized but not balkanized, that are efficient but not inflexible and, best of all, that are disciplined but not disempowering. Join a community of the world’s foremost management experts and your peers in re-defining management for the 21st century. Learn more in this interactive session with the Management Innovation eXchange team.

Panelist - Chris Grams, President and Partner, New Kind

Chris Grams is President and Partner at New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He is the author of the recently published book The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World and the Community Guide at the Management Innovation Exchange. Prior to New Kind, Chris spent 10 years at Red Hat, the world’s leading supplier of open source solutions, where he played a key role in building the Red Hat brand and culture.

Panelist - Milind Pansare, Senior Director for Social Collaboration Software, Saba

Milind Pansare is Senior Director for Social Collaboration software at Saba. He has over 25 years of experience in Silicon Valley, and has led product marketing, product management, partner programs and large engineering teams at silicon valley startups and larger silicon valley companies like Sun Microsystems and HP. He has also served as an advisor to startups at a prominent silicon valley startup incubator. He holds a degree in Computer Science.


Panelist - Michele Zanini, Managing Director, Management Innovation eXchange

Michele Zanini is Managing director at the Management Innovation eXchange (MIX) Management Lab. Michele has a passion for discovering new and better ways of getting work done in organizations. His work has taken him from analyzing terrorist networks all the way to orchestrating transformations at Fortune 100 companies. Michele has previously been at McKinsey and Co. and the RAND Corporation, and holds a degree from Harvard University’s Kennedy School of Government.

Join Lawrence Coburn, CEO and co-founder of DoubleDutch, in discussing the key components of game mechanics in the workplace. Learn how to encourage friendly competition between employees to increase productivity and transparency. Discover how to best reward short-term and long-term behaviors, all by integrating relevant gaming mechanisms into your workflow. Determine what motivates who and how, to set up all your employees for success.

Market Leaders Theater - Lawrence Coburn, CEO & Co-Founder, DoubleDutch

Lawrence Coburn is the founder and CEO of DoubleDutch, the category leader in enterprise geosocial applications. DoubleDutch helps enterprise teams stay connected, log their activity, and get work done - all via their smartphones.

Lawrence is also the geolocation editor for The Next Web, and is a mentor at IO Ventures, a San Francisco based incubator. A three time entrepreneur, Lawrence also founded RateItAll, a top ten consumer review property.