PR Opportunities

Several PR opportunities are available before Enterprise 2.0 Conference Santa Clara 2011 and during the event that will help maximize your company's exposure. All of the following services are included at no charge for Enterprise 2.0 Conference exhibitors.

• Media List Access
• We’re Writing a Press Release About You
• Press Release Guidelines
• Media Briefing Space and Hours
• Press Kit Materials
• Media Coverage from Enterprise 2.0
• Encourage Your Press/Analyst Contacts to Register
• PR Strategy and Counsel
• Public Relations Contact

The Media List

Information on how to download the media list of all pre-registered press, analysts and bloggers who will be attending Enterprise 2.0 Conference Santa Clara will be available beginning October 14 in the Exhibitor Portal. This database will be updated on a weekly basis and made available until the event, with the final press and analyst attendee list uploaded following the conclusion of the event.

**PLEASE NOTE: The media list is *only* available through the Exhibitor Portal and PR agencies or other third parties will need to work directly with their client to secure access information to the portal in order to download the list.

We’re Writing a Press Release About You

Thank you to all exhibitors who provided a new product or service announcement for inclusion in the official Enterprise 2.0 Santa Clara exhibitor announcements press release. Please look for this release to cross the wire on Monday, November 7.

Press Release Guidelines

Enterprise 2.0 owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

• Event boilerplate should be included in the press release (see boilerplate below).
• The date and location of the event should be included in the first paragraph: Enterprise 2.0 Conference Santa Clara 2011 is happening November 14-17 at the Santa Clara Convention Center.
• If you would like to include a quote from Enterprise 2.0 General Manager, Steve Wylie, send your release and suggested quote for review and approval to E2 PR Manager, Joylyn Tanner at . Please allow 24-48 hours turnaround time.

Enterprise 2.0 Boilerplate

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of social and collaborative technologies in the enterprise, from both strategic and tactical perspectives. This Conference and Expo Pavilion focuses on the tools and best practices todrive business performance across workforce, customers, and partners’ networks. As part of Enterprise 2.0 Conference, The BrainYard, the first website community providing news, analysis and insights on fast-changing developments within the evolving world of social business was launched as a joint venture with UBM TechWeb’s InformationWeek to serve the growing social business market. For more information on Enterprise 2.0 Conference visit: www.e2conf.com.

Media Center Meeting Space and Hours

Meeting Space for Press Briefings

Pre-reservation requests closed on November 10th. Space reservations can be made on a first-come first-serve basis onsite.

The Media Center may only be used by registered press, analysts and bloggers and exhibitors when accompanied by a member of the media. For each meeting, one attendee must be registered as media (journalist/analyst/blogger) and the other must be a registered exhibitor.

The meeting space is located near the Media Center and will be available during the following Media Center hours:

The Media Center is located on-site in Room 210.

Your Press Kits

Exhibitors can leave their press kit materials in the Media Center beginning the first day of the event, November 14, 2011.

Media Coverage from previous Enterprise 2.0 Events

Read comments from the press to give you a better understanding of the feedback from the past Enterprise 2.0 events.

Encourage Your Press/Analyst Contacts to Register

If you would like to encourage any of your regular press or analyst contacts to register for Enterprise 2.0 Conference Santa Clara 2011, you can direct them to our media registration site, which is available on the Media Center page.

PR Strategy and Counsel

The Enterprise 2.0 Conference Santa Clara 2011 PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Enterprise 2.0 Conference that will be of interest to your company.

A good place to start for some general PR tips is this blog post.

Enterprise 2.0 Public Relations Contacts:

Joylyn Tanner
PR Manager