Virtual events simulate the activity and impact of face-to-face events, tradeshows and conferences online. Virtual events are free, open to people from all countries, and can be viewed live or on-demand.
Social is generating tons of data, but that data only becomes truly valuable when examined in context. To understand the business value inherent in enterprise social software, companies must look through the lens of analysis. There are as many metrics to consider as there are methods to obtain social analytics. The health of a business can be measured though user activity, strength of network relationships, attitudes and anecdotes. But what is the value of each method and metric? What are their limitations? When should you apply them and why? Join us for the Enterprise 2.0 Virtual Event on February 16, 2012 to learn how social analytics will provide the bridge to unlocking business value.
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12:00 pm ET Virtual Event Opens |
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12:30 pm ET 1:15 pm ET Opening Keynote Address: How Analytics and Big Data Are Driving Better Social Business Performance Deriving business value from social media means maintaining an actionable understanding of what's taking place in the vast cloud of daily conversations and community activity occurring both globally and within organizations in social networks and other new digital channels. Organizations without a clear sense of the sentiment, crucial events, and important ideas that flow continuously through the social ecosystem will be at a significant disadvantage with those that have succeeding in developing scalable and effective listening and engagement capabilities. This keynote will explore the issues in detail and delve into the early real-world success stories of companies that are starting to apply powerful new approaches to connect themselves to the social world to drive better business outcomes. Going beyond the hype, this session will examine the latest methods, approaches, and emerging best practices of social analytics and business intelligence, including a high-level overview of the technologies and processes. Organizations seeking to climb the maturity curve and make the most of their social media efforts -- both internally or externally to their organization -- will gain a clear sense of how these new practices are significantly improving the state of the art. Speaker: Dion Hinchcliffe, Executive Vice President of Strategy, Dachis Group |
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1:30 pm ET 2:15 pm ET IBM Platinum Sponsor Feature Presentation: Maximizing Competitive Advantage with Social Analytics Are you looking for a competitive advantage in today's marketplace? Social analytics can maximize this advantage by providing new insights around your employees, partners and customers. This session will include a pragmatic discussion of how to use social analytics today in a variety of functions such as human capital management and enterprise marketing management. We will also look well into the future and explore where social analytics seems to be headed and its impact on social channel interactions and traditional business processes. Speaker: Mark Heid, Program Director, Social Analytics Solutions, IBM Corporation |
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2:30 pm ET 3:15 pm ET Case Study: Creating Unique Customer Experiences In today's customer-centric world, the Web plays a big role in purchase decisions. Often, unique customer experiences can make or break the sale. In this case study session, we'll dive into the ways that Symantec was able to create tailored experiences for it's three main target audiences: consumer, SMB and enterprise through it's use of Demandbase Real-Time ID with Adobe's Test & Target. Learn why customer experience was important to Symantec, and how the two technologies allows them to provide better customer experiences on the web. Speaker: James Niehaus, Director, Optimization and Web Analytics, Symantec |
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3:30 pm ET 4:15 pm ET 5 Styles of Social Media Analytics By analyzing social media content, businesses are learning what marketing messages resonate, identifying trends and product opportunities, and discovering social posts on customer complaints so they can be addressed before they spiral out of control. The options can be dizzying we will help you sort them out. Speaker: David Carr, Editor, The BrainYard, the Community for Social Business |
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4:30 pm ET 5:15 pm ET Social Analytics - The Value Behind the Hype The value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful. This session will take a look at some of the real world implementations of social analytics available today from many of the social business vendors. We'll talk about the trends in this space and discuss some of the possible future directions. Speaker: Alan Lepofsky, VP and Principal Analyst, Constellation Research |
Virtual Event Topics will be announced in 2012.
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Online events are an excellent way to increase engagement with an active and influential IT community focused on researching and acquiring the latest products and solutions. Benefits include:
For sponsorship information, please contact Ally Parker at .
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February 16, 2011: Leverage Social Software and a Culture of Collaboration to Drive Business Performances Now On-Demand |
September 15, 2011: Successful Use Cases in the Collaborative Enterprise Now On-Demand |
